CHAPTER 1

INTRODUCTION

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INTRODUCTION

This is an Internship report about the Kansons Food Pvt Ltd. Company deals
with the production of Bake and confectionary products. The food industry has
given us a food supply so plentiful, so varied, so inexpensive, and so devoid of
dependence on geography or season that all but the very poorest of citizens can
obtain enough energy and nutrients to meet biological needs. Indeed, the
Country’s food supply is so abundant that it contains enough to feed everyone in
the country nearly twice over—even after exports is considered. The overly
abundant food supply, combined with a society so affluent that most people can
afford to buy more food than they need, sets the stage for competition. The food
industry must compete fiercely for every penny spent on food, and food
companies expend extraordinary resources to develop and market products that
will sell, regardless of their effect on nutritional status or waistlines. To satisfy
stockholders, food companies must convince people to eat more of their products
or to eat their products instead of those of competitors. They do so through
advertising and public relations, of course, but also by working tirelessly to
convince government officials, nutrition professionals, and the media that their
products promote health—or at least do no harm. Much of this work is a virtually
invisible part of contemporary culture that attracts only occasional notice. The
Food Processing Industry is a mature sector that loosely tracks underlying
demographic trends, such as population and income growth. Companies generate
revenue from the sale of food and ingredients to a whole host of customers,
ranging from supermarket chains and local bodegas to restaurants and other
players further down the processing chain.

SOCIETAL ATTACHMENT:

The ways in which food companies use political processes—entirely

conventional and nearly always legal—to obtain government and professional
support for the sale of their products. Its twofold purpose is to illuminate the
extent to which the food industry determines what people eat and to generate

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much wider discussion of the food industry's marketing methods and use of the
political system.

WORLD WIDE RESEARCH:

Past 25 years, the nutrition had found that food industry practices are discussed
only rarely. The reasons for this omission are not difficult to understand. Most of
us believe that we choose foods for reasons of personal taste, convenience, and
cost; we deny that we can be manipulated by advertising or other marketing
practices. Nutrition scientists and practitioners typically believe that food
companies are genuinely interested in improving health. They think it makes
sense to work with the industry to help people improve their diets, and most are
outraged by suggestions that food industry sponsorship of research or programs
might influence what they do or say. Most food company officials maintain that
any food product can be included in a balanced, varied, and moderate diet; they
say that their companies are helping to promote good health when they fund the
activities of nutrition professionals. Most officials of Government agriculture and
health agencies understand that their units are headed by political appointees
whose concerns reflect those of the political party in power and whose actions
must be acceptable to the judiciary.

Being an Intern, I did my summer internship at Kansons food pvt ltd. Two
months internship is a integral part of MBA degree of ASIET under A P J Abdul
Kalam Technological University. The Internship help me to understand how the
theoretical ideas are put into action

The country has entered into a period of liberalization and this is bound to
influence the food industry. The per capita consumption of food, snacks and
products will grow. The Indian food industry is undergoing a very exciting phase
of growth for the next decade.

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1.1. OBJECTIVES OF THE INTERNSHIP
The internship programme was pursued in the KANSON’S to achieve the
following objectives: -
1. To understand in detail about the overall working of the organization
2. To study about different departments & it’s functioning
3. To study the organizational structure of the company
4. To understand the manufacturing process of the company
5. To understand the product profile of Kansons.

1.2 INDUSTRY ANALYSIS

The Indian food industry is poised for huge growth, increasing its contribution to
world food trade every year. In India, the food sector has emerged as a high-
growth and high-profit sector due to its immense potential for value addition,
particularly within the food processing industry.
The food industry, which is currently valued at US$ 39.71 billion!, is expected to
grow at a Compounded Annual Growth Rate (CAGR) of 11 per cent to US$ 65.4
billion by 2018. Food and grocery account for around 31 per cent of India’s
consumption basket. Accounting for about 32 per cent of the country’s total food
market, The Government of India has been instrumental in the growth and
development of the food processing industry. The government through the
Ministry of Food Processing Industries (MoFPI) is making all efforts to
encourage investments in the business. It has approved proposals for joint
ventures (JV), foreign collaborations, industrial licenses, and 100 per cent export
oriented units.

Market Size
The Indian food and grocery market is the world’s sixth largest, with retail
contributing 70 per cent of the sales. The Indian food retail market is expected to
reach Rs 61 lakh crore (US$ 915 billion) by 2020. The Indian food processing

4
industry accounts for 32 per cent of the country’s total food market, one of the
largest industries in India and is ranked fifth in terms of production,
consumption, export and expected growth. It contributes around 14 per cent of
manufacturing Gross Domestic Product (GDP), 13 per cent of India’s exports
and six per cent of total industrial investment. Indian food service industry is
expected to reach US$ 78 billion by 2018.The Indian gourmet food market is
currently valued at US$ 1.3 billion and is growing at a Compound Annual
Growth Rate (CAGR) of 20 per cent. India's organic food market is expected to
increase by three times by 2020.
The online food ordering business in India is in its nascent stage, but witnessing
exponential growth. The organised food business in India is worth US$ 48
billion, of which food delivery is valued at US$ 15 billion. With online food
delivery players like FoodPanda, Zomato, TinyOwl and Swiggy building scale
through partnerships, the organised food business has a huge potential and a
promising future. The online food delivery industry grew at 150 per cent year-
on-year with an estimated Gross Merchandise Value (GMV) of US$ 300 million
in 2016.

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Investments
According to the data provided by the Department of Industrial Policies and
Promotion (DIPP), the food processing sector in India has received around US$
7.47 billion worth of Foreign Direct Investment (FDI) during the period April
2000-December 2016. The Confederation of Indian Industry (CII) estimates that
the food processing sectors have the potential to attract as much as US$ 33
billion of investment over the next 10 years and also to generate employment of
nine million person-days.
Mr Tomasz Lukaszuk, the Ambassador of the Republic of Poland had also
highlighted the keen interest shown by Polish companies looking for
opportunities in India to expand collaboration and invest food processing.
Some of the major investments in this sector in the recent past are:

 US-based food company Cargill Inc, aims to double its branded consumer
business in India by 2020, by doubling its retail reach to about 800,000
outlets and increase market share to become national leader in the
sunflower oil category which will help the company be among the top
three leading brands in India.
 Mad Over Donuts (MoD), outlined plans of expanding its operations in
India by opening nine new MOD stores by March 2017.
 Danone SA plans to focus on nutrition business in India, its fastest
growing market in South Asia, by launching 10 new products in 2017, and
aiming to double its revenue in India by 2020.
 Uber Technologies Inc plans to launch UberEATS, its food delivery
service to India, with investments made across multiple cities and regions.
 Di Bella, the Australia-based coffee chain, plans to invest Rs 67 crore
(US$ 10 million) for setting up around 20 new outlets in Mumbai, besides
entering Delhi and Bangalore by 2017.
 KKR & Co LP, the US-based private equity firm, plans to invest about Rs
520 crore (US$ 77.38 million) in dairy company Kwality Ltd, which will

6
 be used to strengthen its milk procurement infrastructure and increase
processing capacity.
 Henry Ford Health Systems (HFHS), a US-based health and wellness
group, plans to enter India by signing a franchise partnership with
Chandigarh-based hospitality and food services firm KWalls Hospitality,
and set up 'Culinary Wellness' branded stores across the country.
 Mondelez International, the US-based confectionery, food, and beverage
major, inaugurated its new manufacturing plant in Andhra Pradesh set up
for Rs 1,265 crore (US$ 190 million), with an annual production capacity
of 250,000 tonnes.
 PureCircle, a Malaysia-based natural sweetener producer, plans to invest
around Rs 1,300 crore (US$ 200 million) in India to set up a
manufacturing plant and make the country its regional production and
export hub in the next five years.
 Swiggy, a food delivery start-up owned by Bundl Technologies Private
Limited, has raised Rs 230.34 crore (US$ 33.80 million) in a Series C
funding round, with its existing investors SAIF Partners, Accel Partners,
Norwest Venture Partners and Apoletto Asia Ltd contributing 79 per cent
of the new funds raised.
 Gujarat Cooperative Milk Marketing Federation (GCMMF), popularly
known as 'Amul', plans to invest Rs 5,000 crore (US$ 733.6 million) to
establish ten new processing plants as well as expand the current capacity
to touch 32 million litres per day (MLPD) capacity by 2020.
 Private Equity (PE) firm India Value Fund Advisors (IVFA) plans to
invest around US$ 100-150 million in the food business in India over the
next two years.
 Zomato, a restaurant search and discovery platform, has raised US$ 60
million from Singapore government-owned investment company
Temasek, alongss with existing investor Vy Capital, in order to explore
new business verticals.

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  ITC Limited plans to invest Rs 800 crore (US$ 117.4 million) to set up a
world-class food processing facility in Medak, a district located in
Telangana. The company has also formulated plans to enter the dairy
market.

Government Initiatives
Some of the major initiatives taken by the Government of India to improve the
food processing sector in India are as follows:

 In Union Budget 2017-18, the Government of India has set up a dairy

processing infra fund worth Rs 8,000 crore (US$ 1.2 billion).
 Union Budget 2016-17 proposed 100 per cent FDI through FIPB (Foreign
Investment Promotion Board) route in marketing of food products
produced and manufactured in India.
 The Government of India has relaxed foreign direct investment (FDI)
norms for the sector, allowing up to 100 per cent FDI in food product e-
commerce through automatic route.
 The Food Safety and Standards Authority of India (FSSAI) plans to invest
around Rs 482 crore (US$ 72.3 million) to strengthen the food testing
infrastructure in India, by upgrading 59 existing food testing laboratories
and setting up 62 new mobile testing labs across the country.
 The Indian Council for Fertilizer and Nutrient Research (ICFNR) will
adopt international best practices for research in fertiliser sector, which
will enable farmers to get good quality fertilisers at affordable rates and
thereby achieve food security for the common man.
 The Government of India allocated Rs 1,500 crore (US$ 225.7 million)
and announced various measures under the Merchandise Exports from
India Scheme (MEIS), including setting up of agencies for aquaculture
and fisheries in coastal states and export incentives for marine products.
 Government of India plans to allow two Indian dairy companies, Parag
Milk Foods and Schreiber Dynamix Dairies, to export milk products to

8
 Russia for six months, after these companies got approval for their
products by Russian inspection authorities.
 Ms Harsimrat Kaur Badal, Union Minister for Food Processing Industries,
Government of India inaugurated the first of its kind Rs 136 crore (US$
20 million) mega international food park at Dabwala Kalan, Punjab. She
has also expressed confidence that the decision to allow 100 per cent
Foreign Direct Investment (FDI) in multi-brand retail with 100 per cent
local sourcing condition, will act as a catalyst for the food processing
sector, thereby controlling inflation, uplifting the condition of farmers,
and creating more jobs in the country.
 FSSAI has issued new rules for importing products, to address concerns
over the entry of sub-standard items and simplify the process by setting
shelf-life norms and relaxing labelling guidelines.
 The Ministry of Food Processing Industries announced a scheme for
Human Resource Development (HRD) in the food processing sector. The
HRD scheme is being implemented through State Governments under the
National Mission on Food Processing. The scheme has the following four
components:
o Creation of infrastructure facilities for degree/diploma courses in
food processing sector
o Entrepreneurship Development Programme (EDP)
o Food Processing Training Centres (FPTC)
o Training at recognised institutions at State/National level
 FSSAI under the Ministry of Health and Family Welfare has issued the
Food Safety and Standards (Food Product Standards and Food Additives)
Regulations, 2011 and the Food Safety and Standards (Contaminants,
Toxins and Residues) Regulations, 2011 which prescribe the quality and
safety standards, respectively for food products.
 Spices Board, set up by the Ministry of Commerce to develop and
promote Indian spices worldwide, aims spice exports of US$ 3 billion by
2017.

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  The Government of India has approved the setting up of five numbers of
Mega Food Parks in the states of Bihar, Maharashtra, Himachal Pradesh
and Chhattisgarh. The Government plans to set up 42 such mega food
parks across the country in next three to four years.

Road Ahead
Going forward, the adoption of food safety and quality assurance mechanisms
such as Total Quality Management (TQM) including ISO 9000, ISO 22000,
Hazard Analysis and Critical Control Points (HACCP), Good Manufacturing
Practices (GMP) and Good Hygienic Practices (GHP) by the food processing
industry offers several benefits. It would enable adherence to stringent quality
and hygiene norms and thereby protect consumer health, prepare the industry to
face global competition, enhance product acceptance by overseas buyers and
keep the industry technologically abreast of international best practices.
Exchange Rate Used: INR 1 = US$ 0.015 as on February, 2017
Disclaimer: This information has been collected through secondary research and IBEF is
not responsible for any errors in the same

Food Processing
The Food Processing Industry is a mature sector that loosely tracks underlying

demographic trends, such as population and income growth. Companies

generate revenue from the sale of food and ingredients to a whole host of
customers, ranging from supermarket chains and local bodegas to restaurants
and other players further down the processing chain. This sector is praised for
its ability to deliver consistently positive investment returns. Indeed, over the
past 20 years, Food Processing stocks have, on average, delivered high single-
digit annual total returns (share-price appreciation and dividends), with much
less volatility than the broader market indexes. It is, therefore, of little surprise
that food stocks are well suited to fairly conservative investors with low
tolerances for share-price volatility. Defensive characteristics, including stable
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growth, ample interest coverage, and solid balance sheets, also establish these
companies as "safe harbor" selections during major economic and stock market
downturns.

Top-Line Drivers

Food, of course, is one of life's basic necessities. As such, underlying demand

tends to be steady through prosperous and difficult economic times. That said,
food companies benefit from population growth. Also, higher aggregate personal
income affords people "richer" diets and those on the margin may rely less on
homegrown staples. Proactive efforts are arguably most critical for top-line
growth. Companies endeavour to capture a greater share of household budgets
through strong branding and the strategic positioning of their offerings. Trend-
right products and re-formulations that are easy to prepare, portable, and
healthful usually gain good traction. Expansion into new geographic markets is
also a key growth driver. Cross-cultural expansion can prove difficult, though,
given entrenched regional cuisine and tastes.

Cross Currents

Though food demand is reasonably predictable, there are certain cyclical

undercurrents that present nimble investors the opportunity to strategically
position their food industry exposure for above-average investment returns. In
challenging economic times, for example, people tend to forego vacations and
restaurant outings. Consequently, food companies with significant hospitality-
sector exposure often experience a falloff in end-market demand and lagging
share-price performance. Budget-constrained consumers might trade down
within the food sector, be it from expensive national brands to cheaper private-
labels or from pricey proteins, like steak and ground sirloin, to chicken and eggs.

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Sub-Segments

Food companies fall into various sub-segments, and painting them all with one
broad stroke can lead to surprising deviations from expected performance.
Investors should be cognizant of where a producer resides within the commodity-
"value added" spectrum. Poultry and other commodity-type producers have little
individual influence over product pricing, and are susceptible to such vagaries as
weather-related crop damage and cross-border trade sanctions. Commodity-like
producers are also constrained by long harvest (in the case of grains) and life
(livestock) cycles. Therefore, those companies tend to have difficulty quickly
adjusting "production" capacity. These factors result in relatively high earnings
and share-price volatility, as compared with the rest of the Food Processing
Industry. Through innovation and branding, successful marketers of value-added
goods face less direct competition and have more control over pricing.
Accordingly, they enjoy stable returns.

Cost Considerations

Success also depends on the ability to control costs and leverage fixed/near-fixed
expenses. Over its history, the industry has, at times, suffered margin pressure
due to severe input cost inflation in the form of higher prices for ingredients and
fuel (used to power processing plants and distribute goods to the retail trade). In
periods of commodity-price deflation, however, the "stickiness" of retail price
hikes supports profitability. When input costs spike, value-added producers, with
their strong brands, are better positioned, and can pass along much of the higher
expense to customers. Makers of private label brands have good cost leeway,
given the absence of big marketing outlays.
Size matters for many of these companies. Distribution costs are often nearly
fixed. As such, a larger portion of each incremental sales dollar tends to flow

12
down to the bottom line. Processors with an expanding brand portfolio can
quickly realize significant economies of scale. A wide portfolio of popularly
selling brands also puts these companies in a stronger bargaining position, vis-a-
vis major customers in the retail trade, which has increasingly invaded the
grocery space. Small food processors, however, as potential takeover targets,
may be the direct beneficiaries of industry consolidation.
Food Processing stocks are typically in vogue during recessions, when investors
shun more-economically sensitive issues. That said, they are susceptible to sector
rotation, when investors look to time the market bottom of cyclical issues. On
balance, food industry exposure does serve most investors well, regardless of the
economic backdrop. These generally stable franchises produce fairly consistent,
if unspectacular, investment returns throughout the business cycle. Processors,
the large names with strong brand portfolios, in particular, are suitable for
somewhat conservative investors. But numerous sub-segments do enable more
venturesome investors to strategically position their portfolios for
outperformance. Commodity-type producers, for example, may appeal to savvy
market timers. All in all, the Food Processing Industry has something to offer to
nearly everybody.

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 CHAPTER 2

ORGANIZATIONAL ANALYSIS

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2.1. Company Profile

ESTABLISHMENT

For over decades, The KANSON’S have been setting new standards in Food
Industry. The KANSON’S are the experts in providing farm to fork food
solutions. From processing the finest quality of food grains to baking and
milling, The KANSON’S are committed to deliver the best in everything they
do. They have an extensive range of healthy and wholesome breads and cakes,
fresh-milled flours, convenience products and ethnic foods. The most recent
addition in the line of food products is the fast-expanding range of wellness and
health-foods.

The KANSON’S pick the choicest of food grains such as wheat, oats, millets and
rice from various parts of our country as well as abroad. Our supply-chain
management brackets together the best of sources such as M.P., Telangana,
Australia, United Arab Emirates and Tamil Nadu to name a few. The
KANSON’S make sure that the quality and taste never gets compromised.

The KANSON’S’s expertise and success is the result of their commitment to

quality and years of research and experimentation. Over the years, their

15
customers have come to expect the best from KANSON’S. And they have
continued to deliver the finest and healthiest Foods to them.

COMPANY PROFILE

Kansons foods pvt ltd was established in 1993, the company setup its
headquarters in Kozhikode and also developed its branch located in the industrial
development plot Angamaly, Ernakulam district. The Kansons are the
manufactures of food products. The company is marketing their products in the
brand name known as APPLE. They are the sister concern of Kansons group of
Companies. NILA, a name synonymous with catering service in Kerala and its
neighboring states actually started off as baker’s way back in 1993. It later on
developed into a retail chain (Nila Bake House) which is very popular in central
Kerala today.

Nila Bakers and Confectioneries a private ltd. Company was inaugurated on

April 14, 2011 by Padmashree Yusuf Ali. This company was formed to cater to
the wholesale market in South India. State of the art factories installed by them
with latest technologies available enable them to manufacture quality products in
a hygienic atmosphere.

Kansons foods pvt ltd is one of leading manufactures in Kerala and also
distributing their products in Lakshadweep and gulf countries. They offer variety
of quality products like Bread, Bun, Rusk, Cakes, Cookies etc. The way they
source their ingredients is absolutely key to the quality of their products and they
source all their ingredients to ensure the highest ethical and quality standards.
They are certified FSSAI, CFTRI etc. The manufacturing unit is indulged in
using the most sophisticated machineries and technology. So bulk orders for
export also are executed in a time bound manner. The company’s expertise and
success is the result of their commitment to quality and years of research and
experimentation. Over the years, their customers have come to expect the best
from KANSON’S. And they have continued to deliver the finest and healthiest
Foods to them. The brand has occupied the customers heart due to the refining

16
quality and unmatched taste ever since its inception. Ever since its inception, the
company has been delivering its exceptional product which has led to the
everlasting sustainability in the food industry.

Kansons had a modest beginning in 1993 as a partnership venture. The

association between M/s P.P Musthafa, C.P Usman, C. Unnikrishnan M.
Unnikrishnan & K.N Shanmukhan entered this field as a natural extension to
their existing bakery business. With total dedication and hard work of the
management and staff, Kansons Group steadily over the years and today it ranks
amongst the finest catering services in Kerala and Tamil Nadu.

HISTORY

The very name Kansons brings to mind quality integrity and commitment.
Launched in the year 1993, Kansons has since become a house hold name
amongst food lover all over Kerala , with more than 100 outlets and around 2000
direct and indirected staff team. Strict adherence to quality and hygiene has
propelled Kansons to the top position among caterers in Kerala, Constant
innovations, evolution and expansion are the manthrastha have made Kansons
what it's today.

Kansons started its food business as 'Nila Bake House' at Ottappalam in 1993 ,
and started its production units at Ottappalam, Pattambi, and perinthalmanna
with in 2 years. Now Nila bake house is having more than 60 outlets around
these production points. In order to feed the entire market of kerala other than
KANSONS's own outlets Kansons started mechanised bakery factories named
'Nila Bakers and Confectioneries(India) Pvt Ltd. in shornur, Angamaly and
Ottappalam. With the support of 42 distributors Kansons's Bakery products like
breads, Rusks, Cakes, Cookies, Savouries, etc. are now available all over Kerala.

In 2007 Kansons expanded it's Catering division to a private limited company '
Nila catering service (India) Pvt.Ltd under the leadership of Mr. P.P Musthafa as
its Managing Director, Mr Unnikrishnan as Chairman and K.Dilip kumar as vice
Chairman. Executive Directors Mr. KK Shabab and Mr. C.H Noufal are incharge

17
of the south and north zone operations. Directors Mr. M Anoop and Mr. P P
Mujmal are incharge of Thrissur and Coimbatore regions.Director Mr. VP Sujith
is incharge of Kansons's new expansion Food fusion and Grill n Fry. Mr C P
Usman, Mr K N Shanmughan, Mr M sathyanarayanan and Mr. V P Surendran
are the other directors of Kansons.

Management

Their managing Director Mr P.P.Musthafa a man of vast experience in this field,

a tireless, ambitious, business man with a vision for the future and a strong board
of directors to support him makes up the management of the company. A group
of well trained, dedicated managers and staff are the stronghold of Kansons
foods Pvt Ltd.

They have a marketing network of stockiest and distributors from one end of
Kerala to the other and it is their goal to make Kansons foods Pvt Ltd the most
acceptable brand in Kerala by 2015.

Business Objectives of Kansons

Kansons Aims and Objectives

Kansons aims are what they want to achieve in the long run, and objectives
are used to high light how those aims are going to be achieved. Objectives
can be in a form of targets and challenges for the business to achieve the
aims.

Kansons aims are to:

 Maximise profit
 To maximise sales
 To grow
 To operate in a wide range of markets
 Have a good reputation

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  To provide freedom for workers to express themselves and suggest ideas
to help the business
 Achieve best possible financial return on capital

Kansons use aims and objectives as they are the foundation for decision making
within the company. It provides long term thinking it's measurable and
controlling and it motivates and inspires workers and employees, its direct, it
focuses on efforts and unifies the company and most importantly it
communicates with shareholders and employers regarding the businesses future.

Kansons use the S.M.A.R.T objective method to set their short term objectives.
These objectives have to be set for the business, products or services.

Specific: The objectives should specify what Kansons want to achieve, for
example they may want to achieve a 3% market share in 12 months.

Measurable: The objectives should specify how you are going to measure
whether you are achieving the objective. For Example, a 3% market share over
12 months means that each month market share targets can be measured.

Achievable: The Objective must be achievable and attainable. For example, Is

the 3% objective for the 12 months achievable? Does Kansons have the
resources, man power and finances to achieve it?

Realistic: Can the objectives realistically be achieved with the resources you
have? For example: Is the 3% objective over a 12-month period realistic or does
the company need longer? Does the company have the skills and resources to
achieve this over the time period set?

Timely: When do you want to achieve the set objectives? Without a timescale it
is difficult to set dates for the achievement of key tasks and milestones.

For Example: In our company have set themselves a period of 12 months to

achieve the 3% market share.

Marketing and sales

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Marketing Hierarchy

General Manager

Area Sales Manager Area Sales Manager Area Sales Manager

North South Central

Malabar-Kasaragod Alappuzha-Trivandrum Palakkad-

Kottayam

Sales off Sales Off Sales offSales off Sales off Sales off

4SE 4SE 4SE 4SE 4SE 4SE

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Marketing is one of the majorly emphasized activities of any business. Marketing
company hierarchy incorporates the levels of administration in the marketing
departments. The marketing has become one of the primary capsule in the
functioning of the company. The KANSON’S have proved its dominance in the
bakes industry. The marketing hierarchy has evolved since its inception.
Marketing hierarchy demonstrates levels that fittingly define the hierarchy. This
hierarchy is explained starting from the highest career levels and descending
towards the lower career levels. The marketing department have been the central
element these days since every company today want to succeed in the immense
competition. Marketing is the department that identifies the customers' needs by
carrying out marketing research alongside the research and development
department, they develop the right products and promotions that need to be
focused on within the needs and requirements of products requested by the
company's customers and this helps to increase profit and keep the sales teams
achieving their targets and objectives.

To achieve the company's objectives, the marketing team must get 4 main areas
right:

Products - they must identify what is suitable for the target market, what brings
total satisfaction to the customers, what customers would like them to produce,
what is selling the most or what could do with some extra support due to low
sales.

Price- They must investigate the going rates or other suppliers to assure they
don't overprice or under-price a product.

Place- To identify where and what areas are selling certain product this would
benefit the production team as they could work a system out to avoid waste and
additional losses.

Promotion-To identify where and when to promote a product, for example if a

Christmas limited addition product became available, it would be irrelevant to
advertise or promote this product in February.

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The above 4 areas help Kansons to achieve at least 2 of their objectives:

"to be the number one product in a given market""maximising profit"

Local Community

The local community can play a major part in Kansons business objectives as
they are stakeholders, who live in or work in the area where the factories are
producing the products, this could have interests in the pollution or the traffic
that the factory is creating, leading to complaints. The owners could decide they
want to work all night and this could affect the residents who wish to sleep but
cannot due to the noise that the factory works are making. Yet on the other hand
Kansons could open up a new factory in a new area, and this could create jobs
and provide them people with an income lower the employability statistics in the
area of job seekers and improve their quality of life.

Government

The Government are also stakeholders and take interest in the laws and
legislation of Kansons, the government's decisions can have an impact on the
aims and objectives as the laws they enforce can actually shut the company
down, they have to ensure the factory is following the health and safety and that
the hygiene levels are met as they are producing a food product. The government
also have an interest to see Kansons achieve there aims and objectives as if the
company stops producing products, staff would then be made redundant and then
the employment rates will drop and no contributions will be made to the gross
national product. Another interest that the government would have is that the
company achieve their aims and objectives as they employ a lot of staff and each
staff member would have to pay tax that would then be used for healthcare and
education.

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Suppliers

Suppliers are stakeholder within Kansons. Kansons are currently buying products
from over 100 suppliers around the southern India; Kansons strive to work with
their suppliers giving them the opportunity to give suggestions on how they
would improve quality of efficiency, this gives the supplier the ability to be
flexible and feel appreciated and allows room for a very solid business
relationship. Kansons undertakes an evaluation on all potential suppliers to
ensure that they are a fair trade company, such as standards that have to be met
by the environmental protection and ethical labour practices. Suppliers would
take interest into Kansons as they supply the materials to Kansons to produce
their products, they want to see the business succeed, so that their orders don't
stop coming and they still receive a regular income.

Human Resources

One of the key roles of this department is the ability to keep everyone happy;
they are concerned with the welfare of the staff, people whom come in contact
with the company and welfare of the business by following employment laws
and ensuring health and safety. When you have happy staff you have motivated
staff and this helps to achieve the objectives. HR is also responsible for all
training that has to be taken to ensure the company are up to date with the way
the company functions and that all health and safety is being met. HR department
employ and deploy staff as they would be fully trained in ethical issues and again
the employment laws and ensure the equal sopportunity procedures are in place
and being followed, this avoids any law suits and trade union issues. The kansons
does it recruitment process through the process of reference groups. Since the
company primarily insist on recruiting through the friends circle rather
conducting an overall hiring process.

Human Resources plan Plant (operation) Manager (1): is the in charge of the
production plant. The duties involved include overlooking day to day production

23
on the floor, coordinating shipping and receiving, assisting with any problems
that may occur in the plant. The manager is personally involved with sanitation
inspection of machinery, equipment and plant production area. These inspections
should be done at least semi-annual and will follow the food process
requirements. The plant manager is trained in all safety regulations program.
Sales Manager (1): is the in charge of selling and marketing the product. They
will contact with the distributors, frequently learning and inventing new ways to
market and sell the product. Plant workers have been covered in the flow of
work. The workers are required to follow proper sanitation requirements. They
are trained to work each machine in the facility and they also put through first aid
classes. Training Programs Every employee will be trained to work all pieces of
processing equipment. Employee will rotate jobs within the plant to let them
experience all aspects of food processing as well as to decrease repetitiveness for
the employees. This should increase moral and production. The plant equipment
training will be performed by the plant Manager.

Research and development

Within the research and development department is where the staff at Kansons
investigates new products and try and improve the sales of existing products, this
would involve going out and using different research mythologies, the staff in
this area would perform surveys, experimental research and even observational
research. They would examine competitors and try and find a gap in the market
for any new product. The research and development department have to work
very closely to marketing and productions to be able to achieve the right results
to turn the findings of the research into useful products that will help Kansons to
achieve their objectives.

CUSTOMER SERVICES

The customer services department is to assure the customers are 100% happy
with the products and services that Kansons provide; within in this department
they deal with customer's questions and concerns. This department will help to

24
gain a customer's trust back if an unfortunate error has occurred. Having un-
happy customers can affect Kansons objectives, and having well trained
professional staff to assist in certain areas of customer services can help promote
and regain customers trust, to be able to meet the objectives.

Workers/employees

To be able to give the workers/employees a sense of ownership the company

must keep them up to date with what is going on with the business; this helps to
improve performances and motivates the employees. The workers/employees are
main stakeholders in the business because their motivation and happiness keeps
the performance of the business running smooth and relies on them for the
business to survive. Employees at Kansons are called internal stakeholders;
Kansons have meetings to inform colleges about any changes and hear their
views on the running of the company. Kansons use research skills to find out if
the employees are 100% satisfied or to enquire how they feel within the
company. They provide the employees with newsletters and access to forums and
account information to keep them informed with what is going on. This helps
Kansons to achieve their aims and objectives as it keeps the staff motivated and
satisfied that they know what is happening within the company, if this did not
happen then employees would feel confused and this would affect their skills to
perform the tasks.

For example: if Kansons was to introduce a new machine to make the work more
efficient and faster, then the employees will require training as soon as possible
to ensure that the production will run smoothly and effectively. If this was not
done you would find that the employees would be stresses from trying to learn
the machine themselves, errors could lead to faulty equipment and the company
could lose profit due to the fact the employee was either slow or made an error as
he was never given training. This would also make the employee feel very
disappointed and could lead them to feel they were not doing their job correctly.
In a worse situation the employee could have an accident on that machine, which

25
could lead to a law suit. An employee to a Kansons would want to achieve the
best possible results, to gain profit and ensure the Kansons is a success so it
could continue to provide an income, if Kansons was to collapse then the
employee would then be affected as they would have to seek further
employment.

Customers

A customer who is interested or purchases a product that Kansons provided, also

become stakeholders. Customers are external stakeholders of Kansons which
does not directly link them with the company, but have a major part of helping
Kansons meet their aims and objectives, without customers none of the aims
could be met and Kansons SMART objective method could not possibly be met
and the business would just collapse. Kansons customers are mainly interested in
the price of the product and the hygiene of the factories and the machinery.

Owners

Owners are also stakeholders and these are the people who can control what
Kansons achieve and how they run their business, an area of interest for the
owners of Kansons is to maintain a good relationship with the suppliers and
keeping financiers happy as Kansons are always marketing and researching new
ideas for chocolate products that having a well-established and not in debt with
suppliers or other financiers ie: banks, taxman or employees, with provide them
with bigger opportunities and the flexibility to produce the products when and
when they can, so owners of Kansons must make sure they use their money
wisely.

26
2.2 We are Kansons. And we are in the business of refreshing South
India.
We are one of the fastest emerging South Indian food company. With brands that
have won the hearts of consumers everywhere, we are in almost every home
across the length and breadth of South India.
Be it Cakes, South India's one of the most sold Plum Cakes, or Rusk, one of the
most moving food products in Kerala, over the decades, acquired iconic stature
in one of the most competitive markets in the southern India. Our latest product
crunchy items, and Savouries, a range of deliciously flavoured cakes, have
already made a grand entry within the few months of their launch.
Our foray into the Foods category began with cookies baked being launched in
late 2000’s. Today, Bake products offers a range of snacks in different
formats. Bread, our premium food brand renowned for its purity, is one of the
fastest selling brands in the South India and one of the most widely available.
Backward integration saw us open our own Bakes division, which makes us the
one of the major Bakes company in India to manufacture its own delicacy
preforms. With a strong presence in over major retails already, we are all set to
become one of the major South Indian Food company.

A historic past is the sign of a great future.

Kansons iconic, or changing market trends altogether.

Profit comes from philosophy.

At Kansons, it's not just about the business. It's how we go about it. It's about the
people. It's about the culture and ethics. It's also about sustainability and social
responsibility. Our philosophy is built around our need to lead, our need to
innovate, and our need to make the world a better place with a little contribution
from us.
27
Our Business Statement:
"We are in the business of refreshing India with our products, refreshing the
market with new categories and refreshing ourselves through innovation."

Our Vision:
"To be the leaders in our business. We will stand apart from the competition by
being the first in the market to innovate."

Our Mission:
"We will be the leaders in our business by - maintaining high quality, introducing
new and innovative products, reaching every part of South India, remaining
customer-centric, constantly upgrading our knowledge and skills."

2.3 Products / Services of the company

Kansons started its food business as 'Kansons Bake House' at Ottappalam in

1993 , and started its production units at Ottappalam, Pattambi, and
perinthalmanna with in 2 years. Now Kansons bake house is having more than
60 outlets around these production points. in order to feed the entire market of
kerala other than KANSONS's own outlets Kansons started mechanised bakery
factories named 'Kansons Bakers and Confectioneries(India) Pvt Ltd. in shornur,
Angamaly and Ottappalam. With the support of 42 distributors Kansons Bakery
products like breads, Rusks, Cakes, Cookies, Savouries, etc. are now available all
over Kerala.

28
PRODUCTS

PRODUCT CATEGORIES

A. Breads

B. Cakes

C. Chips

D. Cookies

E. Crunchy

F. Savouries

BREADS

BREAD SLICE COCONUT BUN BUN TEA TIME RUSK ORANGE

FRUIT RUSK

CAKES
CAKE CUP CAKE MAGIC CAKE VANILA MAGIC CAKE CHOCOLATE MAGIC CAKE
ORANGE

29
MAGIC CAKE PINAPPLE PLUM CAKE 350GM PLUM CAKE 500GM PLUM
CAKE 700GM

CHIPS

BANANA CHIPS

COOKIES

CRUNCHY

30
SAVORIES

SAVORIES CHOCO DROPS

Services

Kansons was converted to a private limited company in 2007. It now has offices
at Ottapalam and Ernakulum in order to reach customers anywhere in Kerala.
Today Kansons has the capacity to entertain any number of guests at different
locations in a single day.

Kansons has rich and varied experience in undertaking and successfully handling
a multitude of function of prominent persons across Kerala. It can handle any
event right from marriage receptions, product launch functions, all India
conferences of major organizations etc... Various theme parties are also
undertaken in a big way.

31
 Outdoor Catering

Kansons explore all avenues of catering services to serve the clients. They cater
to outdoor events such as corporate lunches, formal dinners and theme parties for
our clientele.

Tea Parties

Kansons deliver all food, tea and crockery at a scheduled time before your event.
They will provide the setup of the tableware and food for the customers as
directed.

Stage Decoration

Kansons are providers of kansonsdding services all over Kerala for several years.
Their designers can easily transform the kansonsdding to be an event worthy of
Royalty.

Car Decoration

Kansons help to bring unforgettable moments become more fabulous and eternal.
With their experienced technicians they provide all types of designs.

Hall Decoration

They take decoration contracts for various occasions, providing quality

decoration services for various kinds of functions for over years.

32
 Carpeting

Kansons are one of the best bakers provides a vide varieties of decorating ideas
as per the budget from the client.Carpeting also one out of them to get a Royal
effect in any occasions.

Luxury Cars

Boasting a fleet of top class vehicles and professional chauffeurs, their Car
Rental agencies offer high quality and executive stylish luxury cars .

Tourist Vehicles

They offer cab services for companies in around Kerala and pick ups and drops
in airport and railway junction as per instruction from the client.

Ice Carving

Kansons are leaders in providing custome display in Ice for their Kansonsdding
moments, Receptions, Baptism or for any occasions on demand by the customer.

Vegetable Carving

Kansons provide fruit and vegetable carving for kansonsdding and other events
in Kerala so that customers can continue to produce beautiful arrangements.

33
 Fruits Arrangements

Kansons specializes in fresh fruit and veggie arrangements,platters and baskets to

make occasion special from: birthdays, engagements,bridal shokansonsrs etc

Balloon Arrangements

Kansons do all kind of Balloon Decorations: Kids Birthday Parties, Birthdays,

Theme Parties, Kansonsddings, Special Holidays and everything in-
betkansonsen!

Fresh Flokansonsrs

Kansons provide the best arrangements for every occasion after considering the
budget.

Security Services

Kansons are having a wide variety of services. They are ready to proivde security
services upon demand. They are having many clients all over kerala.

Kids Play Area

Kansons caterers provide a wide range kids playing rides. They take the worry
and let free the customers to relax with the guests.

34
 Honeymoon Packages

Kansons brings customers to an attractive array of Honeymoon vacation

packages that would make the journey worthy to be cherished forever.

Event Management

Best Event Management has a marvelous team of event professionals. This

splendid team will make events a beautiful reality with their extraordinary skill
in co-ordination.

Birthday & Anniversaries

Kansons do all kind of Birthday Arrangements and everything in-betkansonsen.

They are experts in providing spetial gifts on requests, Spetial cakes for parties
etc.

Live Music, Saxophone

Kansons are ready to provide special arrangements like Live Musics,Saxophone

Fusion ,DJ Arrangements etc .

Bar Be Que

Kansons Catering and BBQ is the number one for the freshest, highest quality,
most delicious dishes and superior service in Kerala.Kansons have all
arrangements for BBQ.

35
 Pandal & Hall

Kansons provides advanced setups for Pandal and Hall arrangements,

decorations with digital lighting and sound arrangements on demand.

Table & Chairs

Kansons provides tables and chairs for every occasions at any time. They have a
beautiful collection of tables and chairs.

Photo & Video

kansons are being creative and capturing people's best bits in photographs.

Special Food for Bishop

Kansons are ready to provide food and travel arrangemetns for Bishop .Kansons
are having professional experience in this field and their experienced people will
handle it with care.

Light & Sound

Kansons are one of the most prominent names in this industry. With the help of
their adroit professionals, kansons prepare the layout of a single task

36
 CHAPTER 3

POSITIONING OF THE INTERN AND

HIS ROLE

37
ORGANIZATION STRUCTURE

BOARD OF
DIRECTORS

CMD

Director Director Manager

Marketing Finance (Materials)

GM
Marketing
CM MGR
Purchase Stores

CM Sales Finance
Executive

CM
Distribution

CM CM
(Production) (MTCE)
MGR MGR MGR MGR
Quality Safety R&D STORES

Executives

Fig – 3.1 Organizational Structure

PW PW PW

38
Kansons Business Functional Area

Within the company there are organisational functions. Discussing the main
functions of the company Kansons. Kansons is a very successful business and
have over 100 employees working for them. For Kansons to remain a successful
business it has to maintain some structure and business functions to be able to
meet their aims and objectives. Throughout the findings of Kansons the main
activities of the following areas are what help and maintain the objectives that
have been set by the business and allow Kansons to continue to have a success a
reach their aims.

Administration and IT

The administration department within Kansons are the department that provide
support to all other departments within the organisation, they create a working
order, which provides routine and functions smoothly. This support could be
invoicing, photocopying, letter writing, posting the mail, collecting the post and
distributing it correctly throughout the departments, attending meetings and
taking minutes and then typing them up, keeping records of relevant information
on the business, maintaining the computer systems, software, the security of the
systems and the building and security and cleaning.

PRODUCTION DEPARTMENT

The PRODUCTION DEPARTMENT is the department that produce the

products. The department has to be in control of the turnaround of the
production. When producing a product, materials and labour values are added so
that the products can meet customer's needs. The production team need to have a
high maintained system to be able to provide, produce and reduce the amount of
food waste within Kansons.

One would find that the production team in Kansons would be concerned with
the following issues:

39
  Cost of production
 The condition of the means of production
 Keeping production going
 Health and safety
 Keeping employees motivated
 Keeping up to date with technology
 Satisfying the requirements of customers
 Maximising the use of plant
 Minimising the waste of materials

Department Structure

MANAGER


SENIOR SHIFT
SUPERVISOR

TECHNICAL STAFF

WORKERS

Production is the process of conversion of inputs into outputs. It involves certain

heavy machineries and some complicated process to convert raw materials into
finished products. Food production is based on the formula given by the
nutritionist. The formula will change according to the availability and the price

40
of raw materials. The important raw materials used for this purpose are coconut
oil cake, maize, rice, wheat bran, etc. and nutrients.

Duties and Responsibilities of Intern in Production Department

1. Management of different shift of employees
2. Giving ideas about maximizing the production with minimum resources
3. Restocking the goods for the production.
4. Maintaining the vendors list and follow-up

Finance:

The finance department is the department that controls and deals with the money.
The finance department are responsible for keeping all financial records and
documentations of money that comes in and out of the business. The finance
team are responsible for submitting tax reports and company registration. Once
HR have agreed the salaries and bonuses that the staff at Kansons are entitled to
they then would issue all wages and preform the relevant tax reductions or
national insurance contributions. The finance department control all giving
budgets to each department, this is set in place so each department can achieve
their objectives and do not waste money. Managers see these budgets and
compare the sales and targets that had been met and the finance department then
make plans for the future that will help the business to achieve its objectives.

Duties and Responsibilities of Intern in Finance Department

 Recording journal entries

 Vouching

 Help in report making

41
 Calculate the amount of overdraft, payment time...etc.

 Advanced task execution and recording

Logistics

Duties and Responsibilities of Intern in Logistics Department

The overall work at the logistics department was designed to enhance the
knowledge and skills of students in the area of logistics management. Being an
intern typically reports to a logistics manager. Excellent academic credentials are
required. Prior exposure in the area may be advantageous. Excellent customer
service skills are a key trait for this position.

An Intern on logistics department was required to perform following duties:

o receiving or sending goods at the warehouse,
o ensuring that the luggage is properly or securely packed,
o ensuring that all the luggage in appropriate numbers is dispatched or
received,
o learning how senior technicians handle the tasks,
o applying the theoretical knowledge in the area,
o preparing logistics report in the area,
o checking the reports made by others,
o coordinating with other departments,
o coordinating with drivers and workers, and
o performing other tasks assigned by the supervisor

42
DEPARTMENT ALLOTED & REPORTING TO WHOM

The organization structure is mentioned above and in accordance with that

the departments is allotted. The intern is allotted in each department according to
the need sometimes but in majority of times it goes in an order. They will
participate the interns in the reconciliation session, agreement renewing session
etc and had to prepare the statements accordingly.
When a task is completed, intern has to report with the department head. But the
deviation of schedules leaves and reports making is concerned to the HR
manager.
All the works assigned is completed and reported to the department head before
the timeslot. Throughout the works, the staffs and managers were supportive and
motivated the intern and helped in achieving the objective as well.

.BRIEF DETAILING ABOUT THE WHOLE INTERNSHIP.

An internship is an opportunity offered by an employer to potential

employees, interns, to work at a firm for a fixed, limited period of time. To say
about the two months of Internship it was a wonderful Experience. How to
behave in an Office? There is no need of training or mentoring when a person got
an Opportunity to stay as an Intern in a Reputed Organization.

The period of internship was 2 months. They will make the interns busy
all the times. First few weeks activities of production department was interesting
and its details was provided by the production manager. And the task was also
allotted before the day and likely all other departments too. In all departments
interns had to report to the department head. The authority will check our work
and makes sure that it is correct. Interns had to make the weekly reports of works
and activities done by the person and submitted to the concerned faculty guide.
They will not provide the core and confidential details of the company because it
is only done by the managers and superiors. but considering the overall activities

43
of the company, one could judge himself the knowledge that one should pursue
to work in world class industry.

Under the supervision of heads of the department the intern is achieved its
objective and well satisfied and fulfillment of works done by the intern. The
Internship was a success in all means. As it is a food industry, interns could
really get to know about new things around us.
The officers were really helpful and guided us to the maximum and provided all
supports and made a good environment to be a part off.

44
 CHAPTER 4
CONTRIBUTIONS AND LEARNING

45
4.1 Monthly Activity / Progress Report
During the commencement of the internship, the interns were familiarized with
the company as a whole. We were familiarized with the history and the origin of
the company, following weekend we were showcased with the functions and the
various services offered by the company. Followed by, the current scenario and
the various missions that the company is expected to attain by the end of the
fiscal year. By the end of the first week, the orientation sessions were concluded.
The week after the conclusion of the orientation programme, we were guided to
the plant. The plant visit helped us to understand the mechanisms of the
machinery, execution of the baking machines. After the glance of the plant, we
were instructed to view the previous orders and also advised to record the orders.
The week after, we were guided with the importance of packaging and how the
process has helped them to attract their elite customers. The factors influencing
the customers to buy the product. We were advised about the food safety and
were explained how the company purchases its stock from the suppliers to keep
the utmost standard in the industry. We were displayed the various methods and
different instruments that kept harmful creatures away from the stock and were
also instructed to keep the fullest cleanliness in the stock room. The supervisor
advised us to evaluate the stock upon the set of instructions and I could evaluate
the stock that is required to operate for the following day, this gave me the
realization of the importance of valued stock that could impact on the survival of
the company. Towards the end of the month, we were familiarized with the
functioning of the logistics and were asked to assist the supervisor in the
verification of the logistics. The delivery of the goods on every speculated day.
The days assigned in the logistics department proved its importance and the
gravity it could lead in case of failure. The supervisor assigned me to do many
assignments in the logistics department which includes the assigning the cargo to
its destination on time, informing the buyer about the delivery of goods,
informing the driver about the goods and as well as the assorting of the good in
the cargo.

46
During the first month of the internship, the instructor nurtured me with the basic
information that has to be equipped by an employee to function in the company.
There were so many new traits that I could personally intake during the first
month of the internship, which totally had an impact on my personality and
enticed me with the qualities to contribute in this type of sector. The lessons that
I could intake is the mandatory qualities needed to fulfil the tasks in the
company, the day to day task that has to be attained consisting of the process
such as buying, manufacturing, baking, packaging and as well as logistics. These
process has to be done in so much precision were any sorts of errors cannot be
bored.

WEEK 2 Monthly Activity / Progress Report

In the second month, the supervisor allotted me to assist the production team in
pre and post production duties. The duties carried many intense work consisting
of heat and conjunction which continued until 3 days. After the work in
production department, I was assigned to the administration department. It
consisted of several duties such as data entry of the sales recorded over the
month and also the list of stock essential to Food Court with their Quantity and
Total Amount. The post production duties such as the Issuing of the Forms along
with Invoices and handover of the invoices to the vendor were conducted.
I was also given the opportunity to assist the accounts officer in the development
of the corporate accounts over the previous year. Later, I was assigned to the
logistics department, it involved the aligning the different categories of the food
products. The classification of goods was conducted using several codes
designed by the management. The assisting the inventory support were some of
the activities which I could do on the sets.
During the course of the internship, I was given opportunity to observe the
duties and functions of HR Manager, I was awestruck by the knowledge which I
gained from the college was just a minuet percentage of the reality. I was

47
privileged to attain a lot of information regarding the techniques’ and procedures
cultivated to understand the process of the functioning of the HR department.
Every move decided to maximize the output and plot a competitive edge over its
rivals and also providing a healthy environment to maximize the production and
also safeguard the workforce health.
By the end of the week, I concluded my work and was asked to submit the report
to the organization. The report was submitted to the HR department.

48
4.2 Contribution of the Intern to the Organization

As an intern, I have been greatly thankful to the management for providing the
opportunity to witness the aggressively transforming industry. With the schedule
provided by the managing officer, the tasks to be performed on the premises
were duly informed. There were several challenging tasks to be completed on the
particular day. The creation, approval, and implementation of an internship is a
collaborative experience among a student, Faculty Guide, Industry Guide. Each
person is responsible for contributing to the overall success of the internship
experience. The contribution that I contributed to the industry through the
Internship.

1. Demonstrate the highest level of professionalism, which includes arriving on

time for designated work, notifying the Industry Guide of any deviations from
the established schedule, and dressing to the standards of the organization and
the work being performed. Respected the organization’s reporting structure and
followed the policies and procedures of the organization.

2. Communicated effectively with the Industry Guide, and other staff within the
organization; accepted and applied critiques and suggestions to daily work in an
effort to become more productive and/or efficient.

3. Completed and submitted to the Faculty Guide Weekly Time Logs. Completed
and discussed with the Industry Guide the midterm and final evaluations.

4. Contributed effective ideas over the existing problems and helped the industry
to define the actual problems.

From the two months’ duration internship I understood that it is a structured

work experience related to a student's major and/or career goal. An experience
that should enhance a student's academic, career, and personal development and
also access the knowledge that is required to match the company standards.

49
4.3 Learning from the Internship

It is a Pride to learn about Country within Country. The two

months of internship have greatly contributed many valuables information to
develop my entire prospects of the industry. To define the critical knowledge
attained , I would be defining one of the major findings that were explained from
the top executives guiding the industry. Based on the finding here are some of
the vital information as follows:-

1. Creating a bonding with the clients: The staff was carrying out the process
of follow up on the orders taken. This task was to conduct telecommunication
with the clients to check out the delivery of the products done accordingly.
Along with the constant feedback from the customer, the process was targeted to
create a sense of bonding with the brand.

2. Introduction to packaging.

The manager conducted a thorough session on the concept of packaging. The

concept of packaging was so important in the area of marketing, there were much
hidden facts which are hidden behind the packaging. One of the important one
was the design and the colour. The concept seems normal but the true fact is that
the colour and quality of packaging attracted the customers. It deepens the sense
of attraction in the minds of the customer.

Kanson’s Brand Identity: Packaging a Punch

Brand identity and packaging are intrinsically linked, but even iconic
designs sometimes need updating to match the needs of the market.

It is in making an impact on consumers in a split second from a crowded shelf

that successful packaging stands out in the Fast Moving Consumer Goods
(FMCG) market. With more products vying for attention in a competitive
market, maintaining a strong link between brand and packaging is important to
secure market share, but at the same time companies must constantly update

50
their packaging in line with consumer trends, regulatory compliance issues and
evolving technology.

'For Kansons, packaging has a key role to play in brand recognition,' says
Philip Head of Packaging for Kansons. 'Packaging is the first contact
consumers have with our brands. Just remember that 70% of purchase
decisions are taken at the Point Of Purchase (POP). Only a few seconds are
needed for the purchase decision.'

Many well-known brands, many of which have established a strong identity

through their distinctive packaging. Kansons recently relaunched Smarties
in a new hexatube pack with a flip-top lid in a bid to broaden its market
appeal with a more modern look and a design that is more convenient to use.

GREEN PRESSURE ON PACKAGING DESIGN

"For Kansons, packaging has a key role to play in brand recognition."

On the environmental front, Kansons is among those food companies that

have taken the use of biodegradable materials forward. It recently
announced, for instance, that it is introducing biodegradable trays into its
packaging for Dairy Crunches and Black Magic cookies assortments.

The tray, which is made of a substance derived from Maize, is designed to

decompose within three months on a compost heap, though it will dissolve
more rapidly in direct contact with water. The firm claims that producing
these trays consumes around half the energy required for their plastic
predecessors. With this launch of new packaging, Kansons is pioneering a
new technology in Kerala and this underlines our commitment to
environmental good practices.'

51
"Efficiency gains can improve the cost schedule for 'green' packaging."

Having a strong brand across many products on which to build, Kansons has
been able to change individual product packaging to stand out from the
crowd and hopefully secure the longevity of some brands by injecting new
life into them.

For instance, it has targeted new packaging to specific markets in order to

grow its market share thereby increasing its product differentiation. It has
launched its Apple brand for sweet and condensed bread in Kerala. 'Shaped
cover are becoming more economical, and they allow differentiation for
brand owners and attractiveness and convenience for the consumer,' believes
Phillip.

In fact, there are often clear trends in regional markets that mark out the
kinds of packaging that are more likely to be successful.

CONSISTENT AND RESPONSIVE

'Mould manufacture improvement, demoulding or multiple stack moulds are

technologies that improve packaging manufacture efficiency and therefore
costs,' he adds. 'They also allow more complex, innovative packaging
solutions.'

The trends towards eliminating unnecessary packaging from the supply chain
and using more biodegradable or recyclable material will affect packaging
designs for many years to come.

3. Assorting the products

As the company is dealing in the manufacturing of many different types of

products. There lies a great importance in the field of assorting the products

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accordingly. On the set of induction program, the interns were taught importance
of carefully assorting the products according to the specified spot. As an intern, I
could understand the gravity of the error that could threaten the brand image of
the company.

Assorting is the distribution process used to overcome discrepancy of

assortments and reduce required searching. The assorting process was first
described by Hovde and more fully developed by Alderson. Assorting consists of
four basic activities (1) standardization (2) accumulation, (3) allocation, and (4)
assortment

Standardization is the task of collecting uniform products from alternative

suppliers. The idea of standardization evolved from agriculture, where grains and
fruits needed to be sorted by quality grade.

Accumulation: Because of the vast geography of many producing areas and the
dispersion of buying units, it is necessary to match supply and demand.
Accumulation consists of assembling standard products into large quantities.

Allocation is the development of adequate suppliers to satisfy the demand of

numerous customers. Allocation results in a broad choice of individual goods
that have similar or related end use.

Assortment: The last stage in sorting activity is the assembly of specific goods
into a customized order. With regard to the company, the various products are
categorised according to the types of the product. It is then allocated to the
transportation department to deliver the goods the ordered by the clients and
other customers.

4. Importance of Logistics

The logistics of the company were practically displayed at the premises. The
logistics is not only the transportation of the products to the dealers but further
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more. The logistics are directly connected to the department who are carrying
out the orders. The process involves the following steps. Once the products are
ordered by the clients/dealers at the very time the logistics are also updated with
invoice and the end of the day, the logistics department takes the ordered
products to the concerned destination and it was also noted that it was the
responsibility of the logistics that once the invoice is generated the department
have to load the particular product to the cart at the end of the day.

Role of Channel of Distribution and Physical Distribution of

Goods
Producers produce goods and finally make them ready for the market. The
methods and routes to be adopted to bring the products to the market—to the
ultimate consumers and industrial users, must be determined. This process
involves establishing distribution strategies, including channel of distribution and
providing for physical handling and distribution.

Distribution system has two components:

1. Channels of Distribution

2. Physical Distribution.

Channels of Distribution mean the intermediaries or the process through which

the products are transferred from the producers to ultimate users. They are
distributors, retailers, agents etc. Physical Distribution is concerned with the flow
of goods to the ultimate consumers which includes transportation, warehousing
and inventory management.

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5. Marketing

The marketing being one of the important part of the survival of the company.
The company is deeply involved in the spreading the territories as the company
isn’t involved in any sorts of advertising through any sorts of popular mediums.
The marketing can’t be explained in few words, as the efforts involved by the
designated members truly resembles the success of this brand in spite of low
investment on advertising. The technique of constantly improvising the
relationship between the dealers and the clients and maintaining the steady
quality on the products, gives the creditability on the company’s survival among
the major competitors.

The marketing has become one of the primary capsule in the functioning of the
company. The KANSON’S have proved its dominance in the bakes industry. The
marketing hierarchy has evolved since its inception. Marketing hierarchy
demonstrates levels that fittingly define the hierarchy. This hierarchy is
explained starting from the highest career levels and descending towards the
lower career levels. The marketing department have been the central element
these days since every company today want to succeed in the immense
competition.

6. Food safety

The food safety is a matter of deep concern in the food industry, the food making
industry has to be certified with FSSAI. The company is certified with many
food regulator and also been claimed with producing quality food products.

In India the Food Safety and Standards Authority of India (FSSAI) is the apex
food regulator. It is empowered by and functions under the Ministry of Health
and Family Welfare, Government of India. The FSSAI implements and enforces
food regulations as prescribed in the Food Safety and Standards Act, 2006 (FSS
Act).

Categorized as Standardized or Non-Standardized

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In the FSSAI regulations, food products fall into two categories—standardized
and non-standardized. The standardized food products are those for which
standards are prescribed and do not require product approval prior to
manufacture, sale, distribution, or import. The first time manufacturer or
importer of standardized foods only requires an FSSAI license to begin a food
business.

Non-standardized food products do not have standards as their safety parameters

are either not known or not yet ascertained. Presently FSSAI has standardized
only 380 articles of food in 16 categories so all other foods require product
approval if they are not listed among these 380 food items. FSSAI is working to
standardize another 12,000 more foods for which the process is nearing
finalization in harmonization with Codex Alimentarius.

Traditional foods also do not require product approval as they are being
consumed for centuries in India. The ingredients and preparation methods are
well known and this guarantees their safety. If, however, traditional foods use
any new ingredients or food additive or new technologies in preparation, they
need product approval.

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CHAPTER 5

CONCLUSION

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CONCLUSION
In a nutshell, this internship has been an excellent and rewarding
experience. After the completion of internship programs, I had been exposed to
an industrial working life. From this Internship, Interns were able to understand
the functions with high level of professionalism and dedication with the help of
the staffs and heads in the organization. Throughout my internship, I could
understand more about the definition of an employee of an world class company
and prepare myself to become a responsible and innovative employee and
manager in future. Along my training period, I realize that observation is a main
element to find out the root cause of a problem. Not only for my project but daily
activities too. During my project, I cooperate with my colleagues and operators
to determine the problems. Moreover, the project indirectly helps me to learn
independently, discipline myself, be considerate/patient, self-trust, take initiative
and the ability to solve problems. Besides, my communication skills is strengthen
as well when communicating with others. During my training period, I have
received criticism and advice from managers and technician when mistakes were
made. However, those advices are useful guidance for me to change myself and
avoid myself making the same mistakes again. Apart from that, I had also
developed my managing skills through various programs that I had done. This
also helps sharpen my skills . In sum, the activities that I had learned during
industrial training really are useful for me in future to face challenges in a
working environment. Not only did I gain practical skills but I also had the
opportunity to meet many fantastic people. The atmosphere at the office was
always welcoming which made me feel right at home. The departments and its
functions are experienced through real events and analyzed, reported and
interpreted. Throughout the industrial training, I found that several things are
important:

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Critical and Analytical Thinking
To organize our tasks and assignment, we need to analyze our problems and
assignment, and to formulate a good solution to the problem. We would have to
set contingency plan for the solution, so that we are well prepared for the
unforeseeable situations.

Time Management
As overall supervisor and managers are always racing against tight timeline and
packed schedule, a proper time management will minimize facing overdue
deadlines. An effective time management allows us to do our assignment
efficiently and meet our schedules. Scheduling avoids time wastage and allows
us to plan ahead, and gaining more as a result.

Goal Management
Opposing to a Herculean goal seemed to be reachable at first sight, it is better to
sub-divide the goals to a few achievable tasks, so that we will be gaining more
confidence by accomplishing those tasks.

Colleague Interactions
In working environment, teamwork is vital in contributing to a strong
organization. Teamwork is also essential in reaching the goals of the
organization as an entity. Thus, communicating and sharing is much needed in
the working environment. Therefore, we should be respecting each other in
work, and working together as a team, instead of working alone. This is because
working together as a team is easier in reaching our targets, rather than operating
individually.

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5.1 References:
a. Ministry of Food Processing Industries (MoFPI), Agricultural and Processed
Food Products Export Development Authority (APEDA), Media reports and
Press Releases, Department of Industrial Policy and Promotion (DIPP), Press
Information Bureau (PIB), Confederation of Indian Industries (CII),Union
Budget 2016-17, Union Budget 2017-18

b. hbr.org/

c.www.business-standard.com/opinion-editorial

d. Wikipedia.org

e. brightkite.com/essay-on/kraft-foods-research-study

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