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neeta lulla

Bollywood & Fashion


January 28th’ 2010

neeta lulla
Confidential
DESIGNER PROFILE
• 25 years of experience in the fashion industry
– Trend setter
– In depth consumer understanding
• Considered as amongst India’s top 5 fashion
designers for bridal & trousseau consultancy
– Enjoys national and international recognition
with a widespread client base
• Provided costumes for over 375 mainstream
cinema projects
– Bollywood projects include epics such as
“Jodha Akbar”, “Devdas”, “Hum Dil De Chuke
Sanam”, “Lamhe”, “Darr” etc
– Also designed for Hollywood projects such as
“Bride & Prejudice”, “One knight with a king”,
“Provoked” & “Mistress of Spices”
– Clientele include Aishwarya Rai, Rani
Mukerjee, Priyanka Chopra, Hema Malini,
Shilpa Shetty, Lara Dutta etc

Confidential
DESIGNER PROFILE
• Has won many awards & accolades such as
– The presidents award (3)
– The IIFA award (2)
– Bollywood Award, New York
– Screen Videocon Award
– Bollywood Fashion Award etc
• Participated in a number of fashion shows around
the world the most recent being
– Dubai Fashion Week – 2008
– Chivas Fashion Show – 2008
– Lakme Fashion Week - 2008
– Altoroma Altamoda – 2007
– Chivas Fashion Tour – 2007
– Lakme Fashion Week 2007 etc
• Displayed collection in Monte Carlo along side
Escada, Ungaro & Georges Chakra

Confidential
Our Divisions

Bridals Couture Diffusion

Uniforms
Prêt Films neeta lulla
Confidential
THOUGHT PROCESS …
Script analysis

Characterisation

Research on the characters and clothes and view the venue

Sketching

Fabrication

Tailoring

Look test

Alteration if required
FASHIONING BOLLYWOOD

Local Fashion Fashion
Darjis Designers Houses

1980’s 2000’s

• Emergence of cinema • Major revolution due to • Biba one of the pioneers


in the 1930’s the arrival of film based for film based
fashion designers merchandising for
• Cinema considered a
movies like Devdas,
social taboo but a • Leading Designers
Bhagban, Hulchul, Waqt
source of entertainment include Bhanu Athaiya,
& inspiration Leena Daru, Neeta • Future Group tied up
Lulla, Manish Malhotra with Saawariya
• Mumtaz’s stitched
etc merchandising products
sarees, Mala Sinha’s like apparel, bed and
hair cut, Hema Malini’s • Madhur’s look in Hum
bath linen, beauty
saris, Asha Parekh’s Aapke Hai Kaun, products,
tight fitted kurtas, Aishwarya’s look in
Rekha’s look in Devdas, Juhi Chawlas • Provogue with APKGK,
Khoobsurat look in Darr & Aaina Wake Up Sid, All the
Best, Aladin etc
• Hum Aapke Hain Kaun
ties up with Archies in • Shoppers Stop tied up
1994 with Om Shanti Om
GLOBAL DEMAND …

Canada UK

Italy
USA
Kuwait
Spain Qatar India
UAE

Oman

Received multiple queries for -


• Bridals of Jodha Akbar, Devdas, etc
• Sarees of Bhagban, Lamhe, Devdas, Darr,
South Africa
Aaina, Chandni etc

Indicates retail & client presence Indicates predominant client presence


neeta lulla
Confidential
EXPERIENCE IN BOLLYWOOD
MERCHANDISING …
• Tie up with Biba in 2002 for merchandising costumes for Bollywood super hits like Devdas, Na Tum Jano
Na Hum etc
• Launch of the lines was attended by celebrities such as Shahrukh Khan, Aishwarya Rai, Esha Deol etc

neeta lulla
• Bollywood association
• Design capability
• Restyling original
Bollywood apparel to Bollywood
create low priced Successful retail
Merchandise
merchandise
• Ability to market product
range by ensuring star
presence • Merchandise included sarees, • The tie up was a marriage
salwar kameez, toys, between Bollywood with
accessories etc organised retail
• The outfits were not mere • Bollywood has always created
• Distribution capability due to replicas but artistic recreations aspirational value in the mind
significant presence in so that the beauty and the of the Indian consumer
organised retail outlets across intricacy of each piece can be
the country • The tie up provided Indian
retained
consumers with Bollywood
• Manufacturing capability for merchandise at affordable
low priced merchandise prices
neeta lulla
Confidential
BENEFITS OF PARTNERING…

Benefits to designer Benefits to partner

• Increased brand presence at retail or • Transferring values and proposition of the


distribution outlets “designer” trade mark into the licensed
product
• Creation of further brand awareness to
support core products • Provision of additional marketing support
or momentum to the partners core activity
• Entry in to new markets (consumer /
geographical) which are unfeasible with it’s • Ability to appeal to new target markets
own resources or capabilities which have not historically been interested
in the partners product or service
• Generation of new revenue streams
• Credibility for moving into new market
sectors through product extension
• Gaining additional retail space and favour

Such as association can potentially provide a win-win


situation to all entities involved…
neeta lulla
Confidential
NSL Fashion Pvt Ltd
Udyog Mandir Industrial Estate, Gala No 17 | Pitamber Lane
| Mahim

neeta lulla
Mumbai 400 016 | India
Tel + 91 22 24475557 | Fax + 91 22 24455096

neeta lulla – The Flagship Store


6 RNA Classic | S.V. Road | Santacruz (W) … celebrate yourself ...
Mumbai 400 054 | India
Tel + 91 22 6055580 |+91 22 67565599

neetalulla@gmail.com |
www.neetalulla.com