Escueta , Ellegin Thea D.

1. Project
E – Engaging Student
D – Drivers on
S – Seminars and
A – Activities

2. Project Recipient: Student drivers in Far Eastern University.

3. Project Rationale: I came with this project because of the insufficient knowledge
of the student drivers when it comes to traffic rules and
regulations and the do’s and don’ts in driving in driving. Lack
of education results in high rates of accidents involving
student drivers.

4. Theory: Social Learning Theory by Albert Bandura

- According to Banchura, much of learning takes place through
observation. It focuses on the give – and – take interaction between
social, cognitive and environmental influences. Banchura’s Bobo doll
experiment revealed home easily children could be led to imitate even
negative actions.

Operant Conditioning by B.F Skinner.

-Also referred as Skinnerian conditioning. He believed that classical
conditioning simply could not account for all types of learning and was
instead mere interested in learning how the consequences of actions
influence behaviors. It relies on farming associations and are made
between a behavior and its consequence.
5. Specific Research: “What cause the differences in driving between young man
and women? The effects of gender roles and sex on young
drivers driving behavior and self-assessment of skills”
by: Turker Ozkan and Timo Lajunen
Department of Psychology, Traffic Research Unit,
University of Helsinki, Finland.

Abstract: Although traffic accidents kill people from all age groups,
young-aged people are over represented in accident
involvement virtually in every country, and the majority of
these drivers are young men. Apart from being over
represented in accident statistics, young male drivers also
mere prone to take risks, use seat belts infrequently, engage
in aggressive driving, speed and commit more violations
than other age groups.

6. Activities: 6.1. Guess the Signage

6.2. Which is which? (Which traffic rule is more appropriate?)
6.3. Most like to.. (Traffic violations)
6.4. Chalk the sidewalk
6.5. Progressive signs
6.6. Pledge wall
6.7. Obstacle Course
6.8. Dress Up Days
6.9. Focus or Fail
6.10. Community Messaging
 Activity 6.9: Focus or Fail Intervention Technique

Objectives Implementation Expected Output

The idea of this is to
demonstrate how
distractions affect
reaction times and
accuracy.
Create an obstacle course or
challenges for people to
attempt, first with no
distractions and then again at
the same time as completing
the driving course
This activity could help the
student drivers to practice
their driving skills and their
focus when it comes to
driving. They will be given
a specific scenario while
driving and will also be
given complex task. Their
job is to do the right thing
which is in line with the
traffic rules and
regulations.

References:
What causes the differences in driving between young men and women? The effects of
gender roles and sex on young drivers’ driving behavior and self-assessment of skills by
Turker Ozkan and Timo Lajunen
Risky driving behaviors for road traffic accident among drivers in Mekele City, Northern
Ethiopia by Hassen e.t al.,
Effect of state anxiety on driver behaviour with regard to self-reported in Iranian Drivers
by Pourabdian e.t al.,
Distraction and Pedestrian Safety: How talking on the phone, texting and listening to
music impact crossing the street by Schwebel e.t al.,
Psychological Consequences of Road Traffic Accidents by Bennun e.t al.,
Aggressive Behavior in Road Traffic by Kaiser e.t al.,
The Cognitive and Psychological Factors (Personality, Driving Behavior, and Mental
Illnesses) As Predictors in Traffic Violations by Alavi e.t al.,
LOGIT MODEL OF MOTORCYCLE ACCIDENTS IN THE
PHILIPPINES�CONSIDERING PERSONAL AND ENVIRONMENTAL FACTOR by
Seva e.t al.,
A Study on the Design of Regulatory Road Signs using Ergonomic Principles of Design
and Comprehension by Brucala e.t al.,
Effect of driver's personal characteristics on traffic accidents in Tabuk city in Saudi
Arabia by Fahd Bin Sultan