AA321 Friday 9:30AM-12:30PM

Advertising Theory 2

The Filipino
Advertising Man:
Brandie Tan

Submitted to:
Ms. Ivy Miriam A. Castro
Instructor

Submitted by:
Balbon, Todd Emmanuel Daniel T.
Capuyan, Anthea Jacq C.
Students, BFA-AA 3
 Brandie Tan
Executive Creative Director

J. Walter Thompson Manila

(Current Agency)

BBDO, Publicis JimenezBasic, JWT

Manila, Low Malaysia
(Previous Agencies)

University of the Philippines

BFA in Communication Arts Graduate

Academy of Art University

MFA, Advertising and Design

Brandie Tan is a Filipino Executive Creative Director who is a graduate of the College of Fine
Arts at the University of the Philippines. He took post-graduate studies in Advertising
Design at the Academy of Art University in San Francisco.

He is known for his works that have been featured in

“Cutting Edge Advertising” and “Clueless in
Marketing Communications?” by Jim Aitchison,
“Creative Review”, “Contagious” and in Campaign
Brief Asia's “The Work”.

He has won over 200 local and international

advertising creative and effectivity awards including
Golds and other precious metals and certs at D&AD,
Clio, One Show, AWARD Awards, DMA ECHO,
Adfest, Bangkok Adman Awards, Spikes Asia,
Digital Media Awards, London International
Awards, Times Asia-Pacific Advertising Awards, and
Communication Arts. Alongside with that, he has
helped the Academy of Art University, where he took
up his post-graduate studies, develop its online
advertising course.
 He joined BBDO Guerrero in
2000 as Art Director where he
handled the Pizza Hut, Pepsi,
Visa and FedEx accounts.
Brandie, along with his creative
partner Tin Sanchez, won the
Philippines' first ever Gold Lion
for their work on the Lotus Spa
Radio Campaign for JWT
Philippines in 2007.
He then became one of the Joint
Executive Creative Directors of
Lowe Vietnam and helped the
Figure 1: Pizza Hut Ambient Ad "Hate Late?"
agency win many awards,
including Cannes.
When Brandie Tan returned
to BBDO Guerrero in 2008
as Head of Art, he helped
create the popular 'Lola
Techie' campaign for Bayan
Telecommunications which
won the grand prize at the
Philippine Ad Congress and
other Golds including Asian
Digital Media Awards.
He, then, was promoted to
become BBDO Guerrero’s
Joint Executive Creative
Directors. He is also one of
the people who lead the
team to produce the “It’s
Figure 2: Lola Techie Campaign, Bayan Telecommunications
More Fun in the
Philippines” campaign.
He had just spent the last two years as Executive Creative Director of LOWE Malaysia,
where has lead the team to win businesses, contributing to the growth of the agency.
He was a regional creative for FedEx and Wrigley's Doublemint Gum. Creative director for
Saridon Headache Tablets, Philippine Department of Tourism's It's more fun in The
Philippines, Johnson & Johnson's Johnson's Baby and Modess, Bayan DSL, Sky Broadband
and Pizza Hut to name a few.
Other Ads:

Figure 3: “CRISPEAKERS” Greenwich Direct Ad, Publicis Figure 4: Campaign Line and Logo Department of Tourism, BBDO

Figure 5: “Fan Corals” WWF Print Ad, BBDO Figure 6: "Brain Corals" WWF Print Ad, BBDO

Figure 7: “Laundry” Saridon Print Ad, BBDO Figure 8: “Butcher” Saridon Print Ad, BBDO

Sources:
http://www.adsoftheworld.com/creative/brandie_tan
http://adobomagazine.com/tags/brandie-tan
http://brandietan.blogspot.com/
https://www.coloribus.com/creatives/Brandie%2BTan-942855/