BY AMY HANNAH

▪ DISTRIBUTION AREA: BRIGHTON, UK.

▪ GENRE: FOCUS ON THE LIFESTYLE, FASHION AND CULTURE OF SOCIETY.
▪ PRICE: £2.99 DUE TO PREVIOUS RESEARCH ON REGIONAL MAGAZINES, THIS
PRICE SEEMED REASONABLE.
▪ TWO OTHER PRODUCTS WILL BE MADE IN FURTHERING THE PROMOTION AND
DISTRIBUTION OF BRIGHT-ON:
▪ RADIO PRODUCTION ( A CONVERSATION BETWEEN TWO UNIVERSITY
STUDENTS
▪ BILLBOARD ADVERTISEMENT. (A RANGE OF DIVERSE IMAGERY TO HIGHLIGHT
YOUTH TODAY WITH MINIMAL TEXT)
 ▪ MY PRIMARY RESEARCH INDICATED THAT:
▪ THE AGE GROUP OF MY AUDIENCE WILL FALL IN THE
18-MID 20’S RANGE. QUESTIONNAIRES HIGHLIGHTED
THIS.
▪ SECONDARY RESEARCH READERSHIP FIGURES ALSO
HIGHLIGHTED HOW IT WILL FOLLOW A GENDER
RATIO OF 60:40 FEMALES TO MALES WITH FASHION
AND LIFESTYLE BEING A KEEN INTEREST FOR

AUDIENCE:
FEMALES PREDOMINANTLY.
▪ SOCIO-ECONOMIC GROUPS OF: E-C1
▪ READERS ARE PREDOMINANTLY
STUDENTS/GRADUATES FROM UNIVERSITY.
▪ ENGAGE FOR LEISURE CONSUMPTION/EDUCATIONAL
RESOURCE.
▪ PSYCHOGRAPHICS: BOHEMIAN MELTING POT/
INNOVATORS.
▪ A FOCUS ON YOUTH SUBCULTURES AND THE MOVEMENT OF THEM FROM PAST
TO PRESENT. (CONSIDERING LIFESTYLES, FASHION CHOICES AND HOW THEY
SOCIALISE)
▪ BRIGHTON WAS WELL KNOWN FOR ITS EMERGENCE OF YOUTH WITHIN THE
50’S/60’S ERAS. THE INTRODUCTION OF THE MODS AND ROCKERS ARISED.
▪ THEREFORE A BRIGHTON WAS A USEFUL AREA FOR THE PRODUCT TO BE
DISTRIBUTED WITHIN.
▪ THE LEAD ARTICLE WILL TAKE OF AN INVESTIGATIVE REGISTER AND HOW THE
MOVEMENT OF YOUTH HAS ALTERED. WITH IT BEING PARTLY DESCRIPTIVE AND
PARTLY INTERVIEW STYLE. (STUDENTS THAT LIVE LOCAL TO BRIGHTON.)
▪ LINGUISTIC CODES: FORMS OF ADDRESS SO LANGUAGE THAT IS COMMON TO
ALL, FOCUS ON SOME LANGUAGE USED BY YOUTH TODAY.
COLOUR SCHEME OF PRIMARY
COLOURS AND PASTELS WILL BE
USED:
- PASTELS WERE USED A LOT
WITHIN THE 50’S AND 60’S ERA.
- USES OF GREYS AND WHITES TO
BREAK UP THE USES OF PRIMARY
COLOURS.
- USES OF GRAPHICS WILL BE USED
THROUGHOUT, USES OF SHAPED
LINES WILL DEMONSTRATE THE
MOD CULTURE THAT EXISTED
WITHIN THE 60’S AND TO AN
EXTENT – STILL EXISTS TODAY.
- A COMBINATION OF THESE
COLOURS WILL REPRESENT A
DIVERSITY OF AUDIENCE TYPES
- THE FONT I HAVE CHOSEN IS
EASILY READABLE FOR MY
AUDIENCE TYPE. IT ALSO
FURTHERS CONNOTATIONS OF
THE “MODERN MOVEMENT.”
A VARIETY OF SHOT TYPES WILL BE USED:
- WITH A KEY FOCUS ON MEDIUM SHOTS (MEDIUM-CLOSE UPS
AND MEDIUM LONG SHOTS.
- THIS FORM OF SHOT WILL HIGHLIGHT THE YOUTH
SUBCULTURES IN THEIR EVERYDAY ENVIRONMENTS WITH A
FOCUS ON THEIR TASTE IN FASHION AND IT WILL
DEMONSTRATE THEIR PERSONALITY TRAITS.
- CLOSE UPS:
- THESE WILL AGAIN – HIGHLIGHT THE INDIVIDUALS
PERSONALITIES AND THEIR DISTINCT CHOICES OF STYLES
AND INDIVIDUALITY IN PRESENT SOCIETY.
- EDITING CHOICES:
- EDITING WILL BE MINIMALISTIC, HOWEVER A RUNNING
THEME OF “POLAROID STYLE” FRAMING WILL BE USED
THROUGHOUT TO HIGHLIGHT CULTURE YOUTHS ENGAGE IN
TODAY.
- A GRAIN EFFECT WILL BE USED ON THE IMAGES TO
REPRESENT OLD YOUTH CULTURE BLURRING WITH NEW
YOUTH SUBCULTURES.