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BATCH 2015-17
BUSINESS PLAN
ON
Submitted To-
Mr. VED SRIVASTAVA
(ASSISTANT PROFESSOR)
Submitted By-
SHASHANK SHARMA
1
THE NSE CAFE
(NURTURE SIP EAT)
2
TO WHOMSOEVER IT MAY CONCERN
This is to certify that the BUSINESS PLAN, Titled “THE NSE CAFÉ
(NURTURE, SIP, EAT)” submitted by Mr. Shashank Sharma as partial
fulfillment of requirement of the two year MBA (2015-2017) is a bonafide work
carried out by the student at our Institute.
This BUSINESS PLAN is his/her original work and has not been submitted to
any other University/Institute.
3
DECLARATION BY THE STUDENT
4
ACKNOWLEDGEMENT
I would like to take the opportunity to thank and express my deep sense of
gratitude to my business plan faculty Mr. Ved Srivastava (Assistant Professor).
I am greatly indebted to him for providing his valuable guidance at all stages of
the study; his advice, constructive suggestions, positive and supportive attitude
and continuous encouragement, without which it would have not been possible
to complete the project.
I would like to thank my college mates who in spite of busy schedule has co-
operated with me continuously and indeed, their valuable contribution, help,
guidance have been certainly indispensible for my project work.
I hope that I can build upon the experience and knowledge that I have gained
and make valuable contribution towards the corporate world in coming future.
5
INDEX
PAGE
NO. CONTENTS
No.
1 EXECUTIVE SUMMARY 7
3 COMPANY SUMMARY 8
6 PRODUCTS 10
7 MARKET OVERVIEW 15
9 18
COMPETITION
10 SWOT ANALYSIS 19
SALES FORECAST 20
11
12 PERSONNEL PLAN 22
13 BUDGET 24
16 BALANCE SHEET 27
18 FINANCIAL RATIOS 29
6
INTRODUCTION
EXECUTIVE SUMMARY:-
But in 2nd year café will have net income increase of 29% with ROI of
59%. And in the third year cafe will have net income increase of again
29% with a ROI of 39% showing a consistent growth.
OBJECTIVES:-
In the era of virtual world The NSE focuses on creating real bonds and helping
people in exposing their skills along with satisfying their hunger with delicious
food items and refreshing beverages.
7
COMPANY SUMMARY
The NSE Café will be located in Lucknow (U.P) in a rental building in Aliganj
Sector Q. started the NSE cafe in November 2017 as an activity oriented café
focusing mainly on delicious baked food items and refreshing beverages along
with various fun-filled, interactive and sporty activities with the thought of
connecting people in the real world. Unlike other cafes The NSE cafe will not
be just a place where its customers will come spend their time, eat & sip and
leave but will also involve them in various activities and internal competitions
so as to create bond and provide a small yet recognizable platform to showcase
their talent and skill and thus developing confidence among the stars of
tomorrow.
The NSE café will have snooker table for the love of indoor sports, music
system for different music lovers and also creating a lively atmosphere along
with various kinds of interacting activities like discussions, quizzes, innovative
idea generations, project discussions etc to connect strangers and developing an
intellectual and knowledgeable environment.
The core product of the NSE café i.e. its food items and beverages will include
various hot and fresh prepared, mouth watering baked items to satisfy
customer’s hunger along with various beverages filled with aroma of coffee
beans and other refreshing, chilling taste bud friendly flavors.
So the entire team of The NSE Café which includes our respected Manager, The
heavenly Kitchen Team, The Serving Team will make sure that the focal points
of The NSE Café i.e. “Nurture”, “Sip”, “Eat” gets implemented in perfection for
the ultimate all round satisfaction of our customers.
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BUSINESS ORGANISATION SUMMARY
NAME: THE NSE CAFE
COMPANY TYPE: GENERAL PARTNERSHIP
OWNER OF THE COMPANY: SHASHANK SHARMA, XYZ
LOCATION: ALIGANJ SECTOR-Q, LUCKNOW
Cafe is in the area of 2000 square feet, which is in the vicinity of adjacent
main road.
Café is well connected with various modes of transport like City bus No.-
33, 33C, 69, 65 and tempo & autos etc.
Location landmark:-
9
PRODUCTS
The NSE Café offers various mouths watering, freshly prepared baked food
items along with various beverages filled with aroma of coffee beans and
various other taste bud friendly, chilling, refreshing flavors. The focus is on
providing highest quality of baked food items and beverages at affordable
prices. The ingredients used will be astonishing quality for the love of our
customer’s requirements.
COFFEE REFRESHERS:-
Consists of various refreshing, chilling, mind boggling drinks filled with
the aroma of coffee.
Listing follows:-
NSE Coffee ice ball.
The Apchoc Coffee
The Kala Khatta Coffee
Ice Tea Coffee Refresher
The Matka Kulfi Coffee
COFFEE BEVERAGES:-
Consists of hot, relaxing coffee products with a tinge of innovation and
creativity.
Listing follows of hot coffee beverages:-
Cappuccino
Espresso
Italian Coffee
Coffee Mocha
10
The Creamy Java
The NSE special
Coffee Latte
Almond Toffee Latte
Fruit Iced Mocha
Cold Coffee (with/without ice cream)
Coffee & Cookie Shake
Espresso Cola
The Eye Opener
The Time Swiper (Pizza with heavy loaded cheese and heavy
toppings of olive, tomato, paneer, onion, corn)
11
Mushroom & Potato Naan Pizza
Tomato-Butter Spaghetti
12
My Chow-Chow (in this customer has a choice to choose their
choice of toppings on noodles)
FUN CORNER:-
Beholds various fun options for our consumers to unleash their gaming
zeal and develop their intellectual and bonding skills. Because The NSE
believe in doing different for the sake of our customers all-round
satisfaction.
Listing follows:-
Pool tables
2 in numbers.
Maximum six players can play at each table at a time.
Carrom Board:-
2 in numbers.
For 4 players maximum at each.
13
Uno Card/ Ludo/ Chess etc:-
Sit eat, sip and play as traditional indoor games have their
ravishing evergreen fun impact.
14
MARKET OVERVIEW
MARKET SEGMENTATION & TARGET MARKET:-
GEOGRAPHIC SEGMENTATION:-
REGION:- Urban
CITY:- 1st Tier
DEMOGRAPHIC SEGMENTATION:-
PSYCHOGRAPHIC SEGMENTATION:-
BEHAVIORAL SEGMENTATION:-
POSITIONING:-
15
ADVERTISING & PROMOTION
To make your brand renowned and trustworthy among your target market it is
highly important to focus on right advertising options that deliver the message
you want to deliver in the right manner at the right time to the right audience to
generate the impact expected by the company.
WEBSITE:-
www.nsecafe.in
The website holds various information about the café, its menu, events
occurring, discounts and offers available, café videos and images and any
other relevant information for the comfort of consumers.
The mobile app beholds various offers and day to day information about
the café for our consumers. All members of the NSE Café can connect
with café team and other consumers through this App. It can be
downloaded from Play Store, App Store and Blackberry World.
16
PRINT MEDIA:-
17
COMPETITION
VINTAGE MACHINE:-
Strengths:-
Infrastructure.
Variety of burgers.
Serene Ambience.
Weaknesses:-
THE CONCEPT:-
Strengths:-
Creative infrastructure.
Variety of beverages.
Colorful ambience.
Weaknesses:-
18
SWOT ANALYSIS OF NSE
STRENGTHS:-
WEAKNESSES:-
OPPORTUNITIES:-
THREATS:-
19
SALES FORECAST
Since we are serving both hot and cold beverages so deviation on overall
profitability will not be there or almost negligible.
20
SALES FORECAST TABLE
21
PERSONNEL PLAN
The NSE café is based on the concept that it will bring consumers on a platform
to showcase their skills, develop real life bonds along with offering mouth-
watering freshly prepared baked food items and refreshing & relaxing
beverages.
As the NSE focuses on providing utmost quality, hygiene care and all-round
best customer satisfaction so it requires a dedicated, passionate and qualified
team to implement all plans as discussed.
MANAGERS (2):-
Qualification:-
MBA in marketing/ general management with experience in hospitality
industry of 3-5 years.
CHEFS (4):-
Qualification:-
22
GROUND STAFF (6):-
Qualification:-
PERSONNEL TABLE
23
BUDGET
BUDGET TABLE
24
LOANS AND INVESTMENT TABLE
Particulars 2017
XYZ 5000000
LEASEHOLD IMPROVEMENT:-
It includes the expenses to improve the café infrastructure as per the
requirements.
UTILITIES:-
The budget allocated for utilities include items like:-
o 2 pool tables
o Music System.
o Wifi
o 2 Computers
o 2 Printers
o Landline
o 2 Intercoms
o Other indoor games
o Stationeries
o Blackboard
o Television:- 2 LED; size- 43 inches.
25
PROFIT AND LOSS ACCOUNT
26
BALANCE SHEET
27
CASH FLOW STATEMENT
OPERATING ACTIVITIES
28
FINANCIAL RATIOS
LIQUIDITY ANALYSIS:-
YEAR 1:-
o WORKING CAPITAL:-
o CURRENT RATIO:-
o QUICK RATIO:-
YEAR 2:-
o WORKING CAPITAL:-
29
o CURRENT RATIO:-
o QUICK RATIO:-
YEAR 3:-
o WORKING CAPITAL:-
o CURRENT RATIO:-
o QUICK RATIO:-
30
PROFITABILITY ANALYSIS:-
YEAR 1:-
YEAR 2:-
31
o NET PROFIT RATIO:-
YEAR 3:-
DEBT RATIOS:-
YEAR 1:-
32
o DEBT TO EQUITY RATIO:-
YEAR 2:-
YEAR 3:-
33
RETURN ON INVESTMENT (ROI):-
YEAR 1:-
YEAR 2:-
YEAR 3:-
34
FINANCIAL RATIO TABLE
Projected
\iquidity Analysis
Profitability Analysis
Debt Ratios
Investment Measures
35