Artificial Intelligence: Hype or Help for Healthcare Marketers?

Arteric's President Shares How AI Detects Important Signals of Audience Behavior

Summit, NJ, May 04, 2018 --(PR.com)-- For two decades, Arteric has led pharmaceutical and biotech
brand teams through the selection and implementation of complex emerging marcom technologies.
Scouting the digital landscape and educating clients are how Arteric helps marketing teams see
opportunities that others miss and to transform those events into competitive advantage.

Arteric's ongoing education program will continue on May 15 at the 2018 BioPharma eMarketing
Summit West, where President and Chief Strategist Hans Kaspersetz will share two case studies during
his presentation titled “AI - Super Hearing for Healthcare Marketers. Detecting Weak-but-Important
Signals of Customer Behavior.”

BioPharma eMarketing Summit West is a TED-style venue that features an audience of more than 200
marketing executives from pharma, biotech, and medical device organizations. More than 45 thought
leaders from companies such as Johnson and Johnson, Pfizer, Daiichi Sankyo, and Microsoft will share
insights and case studies on leading-edge issues such as:

· Utilizing big data to tell stories and to streamline pipelines

· Establishing metrics to understand the effectiveness of a digital marketing strategy
· Capitalizing on disruptive marketing

“Detecting and capturing audience signals will be a central theme emphasized throughout several
Biopharma eMarketing sessions,” states Mr. Kaspersetz. “At the core of every Arteric digital strategy is
the integration of the reality that customers are experiencing our brands across hundreds of
micro-moments. Anticipating consumer behavior, identifying relevant content topics, and developing a
continuous and cohesive customer experience require exceptional listening skills. This is why Arteric is
applying artificial intelligence to identify weak-but-important signals of audience behavior. Arteric's goal
is to create a customer experience that anticipates the customer's needs and individuality.”

Mr. Kaspersetz previously discussed the role of AI in healthcare marketing at the East Coast gathering of
the Biopharma eMarketing Summit. “We are delighted to have Hans join us in San Diego this year for the
BioPharma eMarketing Summit,” states Mark Coulter, co-founder & CEO of conference organizer Curtis
& Coulter. “Arteric's expertise and unique perspective on using AI as a tool for healthcare providers will
provide valuable insight into a fascinating and important topic.”

For Mr. Kaspersetz, sharing Arteric's experience at meetings like Biopharma eMarketing Summit is a
natural fit. “Pushing boundaries and exploring the possibilities that technology creates are central to
Arteric's culture. Conferences like Biopharma eMarketing West attract like-minded thought leaders and
audiences. When I share the results of Arteric's research efforts at venues like this, I consistently come
away with new perspectives.”

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Wortk With Arteric

Call Arteric at 201.546.9910 to capture the insights that bond audiences to your brand. Ask for Hans
Kaspersetz. The Arteric team is looking to take on new challenges.

About Arteric

Arteric is a healthcare digital marketing agency built on a foundation of technology expertise —
digital strategy, software engineering, data, search engine optimization, and search engine marketing.
Arteric is the digital agency that will propel your clinical trials recruitment, pre-market shaping, disease
state education, brand launch, or brand revitalization forward with digital insights and execution that
cannot be matched.

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Contact Information:
Arteric
Ross O'Shea
201.546.9910
Contact via Email
http://arteric.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/752766

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