Social Media Marketing 2020: Step by Step Instructions For Advertising Your Business on Facebook, Youtube, Instagram, Twitter, Pinterest, Linkedin and Various Other Platforms [2nd Edition]

Social Media Marketing 2020

Step by Step Instructions For Advertising Your Business on Facebook, Youtube, Instagram, Twitter, Pinterest, Linkedin and Various Other Platforms [2nd Edition]

Copyright 2020 by Noah Gray - All rights reserved.

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Table of Contents

Introduction

Advisory Notes

Chapter 1 – Why Social Media Marketing Is Important

Easy to Reach

A Diverse Layout

A Preferred Way to Search

Interactivity is Key

Always Evolving

Chapter 2 – What Will You Get from Social Media Marketing?

Show Your Human Side

Improved Recognition

Boost Your Brand Loyalty

Convert More People

Bring More People to Your Website or Retail Store

Keep Your Marketing Costs Down

Get On a Search Engine

Chapter 3 – Choosing the Proper Social Media Site for Your Marketing Work

Chapter 4 – An Introduction to Facebook

Key Points About Facebook

Connect with Friends

Photo Support

Comment Support

Analytics Helps

Available for Mobile Use

A Diverse Layout

Problems With Facebook

Easy to Share Too Much Information

Watch for Fakes

Easy to Get Lost

Chapter 5 – Setting Up a Facebook Page

Different From a Profile

Setting Up a Facebook Profile

Creating Your Page

Produce Identifying Information

Using a Good Page Name

What If You Can’t Change Your Page Name?

Planning Your Categories

Adding Things to Your About Page

Impressum Features

Working With Check-Ins

Adding a Call-to-Action Button

Get Verified

Steps for Getting Verified

Getting Verified with a Document

Staying Verified

Acquiring a Special URL

Tips for Use

Converting a Facebook Profile to a Page

Chapter 6 – Establishing the Best Facebook Posts

Tell Stories

Work With Trending Topics

Talk About Business Decisions

Use Unique Media

Can You Offer Exclusive Deals?

Highlight Items in Use

Four Key Steps for Posting

How Long Should a Post Be?

Don’t Forget Frequency

Chapter 7 – Keys For Running a Facebook Page

Getting the Roles Ready

Setting Up Roles

Admin

Editor

Moderator

Advertiser

Analyst

Live Contributor

Customizing Your Page

Using a Cover Photo

Customize the Tabs

Add a Ratings or Review Section

Establish a Strategy

Check the Comments Regularly

Produce a Schedule

What Time of Day?

What About Country and Age Limits?

Chapter 8 – Working with Facebook Groups

Joining a Group

Creating a Group

Adding Members

Removing or Blocking People

Removing Someone from Your Block List

How to Leverage Facebook Groups

Talk About Current Events

Give People Rewards

Ask Questions

Promote Events

Discuss Events

Interact With Team Members

Chapter 9 – Creating Facebook Ads

How Are Facebook Ads Laid Out?

Creating a Facebook Ad Campaign

Establish an Objective

Producing an Ad Set

Determine Where the Ads Will Be Placed

Read the Preview

Using the Power Editor to Create Ads

Converting Existing Content into an Ad

Adding Offer Ads

Inserting a Promo Code

Inserting a Bar Code

Should You Add Your Ads on Instagram?

Chapter 10 – District Types of Ads You Can Use on Facebook

Slideshow

Video

Tips for Producing Videos

Technical Features of the Video

Carousel

Creating a Carousel With the Power Editor

Planning Your Carousel

Watch for What Appears First

Review the Pricing for the Carousel

Targeting People With Older Devices

Chapter 11 – How Much Money Should You Spend on Facebook Ads?

What Does It Cost?

Getting a Budget Ready

What About Boosted Posts?

Chapter 12 – Working With Facebook Analytics

How to Review Your Engagement Rate

Choosing the Boost Option

Checking Likes and Unlikes

Review the Reach

Review the People Section

Can You Use Other Programs?

Chapter 13 – Using Facebook Live

How to Start a Facebook Live Event

What to Do During the Recording

After the Feed is Over

Using Facebook Live With a Desktop Computer

When to Use Facebook Live

How Long Should a Live Session Be?

Key Tips For Using Facebook Live

Avoid Anything Illegal

Chapter 14 – Vital Considerations for Using Facebook for Marketing Purposes

Remember That Your Work is for Business

Keep Every Image You Use Recognizable

Respond to Messages Often

Include Milestones

Chapter 15 –YouTube

How the Technology Works

Who Uses YouTube?

Why Use YouTube?

Free to Advertise

Give People More to See

Creativity Reigns Supreme

Great for SEO Purposes

People Stay on YouTube Longer

Not Too Technical

Ideas For What You Can Post on YouTube

Pitfalls of YouTube

Not Much Control Over the Presentation

Your Videos Have to Be Marketed

Chapter 16 – What You Need For Advertising on YouTube

Create a Profile

Get the Proper Equipment For Your Video

Uploading the Video

Editing Your Video Through YouTube

Adding Music

Adding an End Screen

Can You Add Annotations?

Add Cards

Chapter 17 – Making the Most of YouTube

Get Verified

Using Your Own Custom Thumbnails

What Can a Custom Thumbnail Include?

Creating a Channel Trailer

What Should the Channel Trailer Include?

Creating Playlists

Using Captioning

Add Calls to Action

Chapter 18 – Live Streaming on YouTube

Use the Stream Now Option

Using the Events Option

Using Live Chat

Using Live Metrics

Tips for Live Streaming

Chapter 19 – Using Paid Ads on YouTube Through Google AdWords

How Will Your Ad Be Displayed?

Steps to Follow

Key Tips

What About Bumper Ads?

Creating Ad Groups

Chapter 20 – Using YouTube Analytics

Chapter 21 –Instagram

About Instagram

Who Uses Instagram?

What You Can Do With Instagram

An Important Note

Chapter 22 – Using Instagram Correctly

Use a Business Profile

Properly Edit Your Photos

Working With a Video

Add a Location

Working with Facebook Locations

Linking With Facebook

What About Stories?

Chapter 23 – Marketing on Instagram

Getting Your Instagram Ads Supported Through Facebook

Creating an Instagram Ad

What Is the Cost Per Click?

Promote Posts

Important Tips For an Instagram Campaign

When Should You Post?

Chapter 24 – Twitter

Why Use Twitter?

Who Uses Twitter?

What Can You Do With Twitter?

A Quick Note

Chapter 25 – Optimizing Your Twitter Account

Get Your Account Ready

Getting a Good Profile Ready

Get Verified

Chapter 26 – Getting the Most Out of Your Tweets

Be Creative

Stay with one Particular Style

Stay Transparent

Add a Poll

Pin a Tweet

What Should a Pinned Tweet Involve?

Add a Location

What If You Need More Room?

Retweet or Reply to Relevant Messages

Can Pictures Work?

Using Hashtags Correctly

What’s Trending?

Use Content Hashtags

Review What Others  Use

Creating Your Own Hashtag

Think About Signal Words for Regular Events

Chapter 27 – Paid Advertising on Twitter

Promoting Tweets

Starting an Ad Campaign

Promoted Account

Chapter 28 – Pinterest

Pins and Boards

What Type of Content on Pinterest?

Who Uses Pinterest?

Chapter 29 – Marketing Ideas on Pinterest

Getting a Post Ready

Edit Your Board

Can You Make Comments?

Share Your Work with Other Social Media Sites

Avoid Calls to Action

Chapter 30 – How to Advertise on Pinterest

Switch to a Business Account

Apply for Promoted Pins

Getting an Ad Ready

Chapter 31 –Snapchat

Filters and Lenses

An Active Place

How Would You Advertise?

Two Important Notes

Chapter 32 – The Basic Options For Advertising on Snapchat

Start a Campaign

Ads You Can Set Up

Snap Ads

Long-Form Video

Web View

App Install

A Note for Videos

Why Frames or Lenses Might Not Work

Monitoring Your Work

Chapter 33 –LinkedIn

What Makes LinkedIn Special?

Who Uses LinkedIn?

Chapter 34 – Using Your Profile to Market Yourself

Set Up a Profile

Prepare a Company Page

Start Publishing Content

Incorporate Media into Your Work

Chapter 35 – Advertising on LinkedIn

Sponsored Updates

Text Ads

Using Analytics

Create Multiple Variations

Chapter 36 – Using Google Hangouts For a Video Chat

Two Quick Notes

How to Use Google Hangouts

Promote a Hangout

Starting a Hangout

Select a Group Conversation

Send Links to Join

Check Your Camera

Starting and Ending the Chat

Chapter 37 – Using AdWords and +Post Ads on Google

Working with AdWords

How to Get a Link Ready

What Should be Promoted Most?

Using a +Post Ad

How Many Followers?

Steps for Use

Reviewing Analytics

Chapter 38 – Reddit

How Reddit Works

Who Uses Reddit?

Chapter 39 – Finding the Right Spot on Reddit

How to Search for a Subreddit

How Specific Should the Audience Be

Chapter 40 – Planning Your Reddit Posts

Direct Link or Text Post?

Create an Attractive but not Promotional Profile

How to Submit a Post

Link-Based Post

Text Post

Get Enough Karma

What to Avoid

Chapter 41 – Hosting an AMA or IAmA Event

A Quick Note

AMA Events

IAmA Events

Should You Mention Your Specific Business?

Promote Your Event

How Long Should the Event Last?

Closing Your Event

Additional Tips

Chapter 42 – Getting a Paid Ad on Reddit

How to Get Your Ad Ready

Avoid Being Too Direct

Chapter 43 – Tumblr

What Do People Post on Tumblr?

Who Uses Tumblr?

Chapter 43 – Planning Your Tumblr Blog

Chapter 45 – Making Your Tumblr Blog Outstanding

How to Post Rich Media

Use Quality Tags

Reblog Regularly

Solicit and Answer Asks

Add Many Pages

Share on Social Media

A Note About the Layout

Chapter 46 – Can You Get Paid Ads on Tumblr? (It Might be Costly)

But If You Have the Money...

Chapter 47 – Quora

How Quora Works

So Why is This Important for Marketing?

Chapter 48 – Using Quora Correctly

Signing Up

Establishing a Profile

Answering Questions

Chapter 49 – Using Quora for Marketing

Create a Great Profile

Answer Correctly with Experience in Mind

Be as Detailed as Possible

Avoid Trying to Drive Traffic

Chapter 50 – Periscope

How it Works

Why Use Periscope?

Use it Carefully

Chapter 51 – Running a Quality Periscope Session

Demonstrate Products

Hold a Special Meeting

Show People What Happens in Your Workplace

Solicit Information

Can You Follow People Too?

Chapter 52 – Using Periscope Correctly

Sign Up With the Right Group

Connect an Account

Get Verified (Via Twitter)

Getting a Great Stream Ready

Watch How People Interact

Chapter 53 – Goodreads

How to Use Goodreads

Chapter 54 – Working With Goodreads

Create a Detailed Profile

Rate and Comment on Books

Create a Bookshelf

Ask Questions

Chapter 55 – Using Goodreads As an Author

Submit a Book to Amazon

Starting an Account

Answer Peoples’ Questions

Work With a Blog

Get Paid Ads

Chapter 56 – Flickr

What Can You Promote on Flickr?

Why Use Flickr?

Chapter 57 – How to Use Flickr

Signing Up

Use a Professional Camera

Uploading Content

Get into Groups

Getting a License Ready

Attribution

Public Domain

Noncommercial

Setting Permissions

Sharing Photos on Other Social Media Sites

Editing Your Photos

Use Comments

Conclusion

Introduction

We all love to use social media for various reasons. We go online to send photos to other people, to let people know where we are or just to chat in general. Social media has truly evolved to where people can do practically anything online. However, social media is not only for communicating about random subjects with other people.

Today, social media is used for a business to market anything. It is possible to go to any social media platform and interact with others by talking about your business and what you sell or promote. You can let others know everything you want to do while encouraging people to see that your business is one they can trust.

All kinds of businesses have their own social media handles. They use them to tell people about unique things they offer. Sometimes they use social media just to interact with their customers. Social media is all about getting in touch with the people companies rely upon. You can do the same for your own business too.

You will have to target audiences on social media to make your business stand out. People are flocking to social media sites like never before. Those individuals know that social media offers more information on things of their interest. Use social media to make your work more visible and explain what makes your work attractive if people are to pay attention to you.

To make it all work, it is imperative that you know how to get onto social media sites and how to use them. This guide will provide you the details to get the most out of your social media efforts.

This guide includes information on all major social media sites available, and what to do with them. Facebook is the best option to utilize for your marketing plans however, to be well informed, read about various other social media platforms. These include Twitter, Instagram, and many others that target specific groups of people.

Each section in this guide will help you understand what makes each social media platform special. You will be able to decide which ones you need to target and then learn how to reach people through each of those platforms. This will give you a sense of control when you work online.

The types of advertisements to produce for your site are extensive. You can work video ads, photo ads, and many others. Points on how to produce unique advertisements and listings are included in this guide.

Some of the social media marketing solutions to utilize entail paid advertising. This is where you pay a social media site to make your messages more noticeable. It is not essential that you use paid advertising, but this guide will help you understand how the process works. It could help you to have more exposure on social media or make something that is working online even more efficient and viable.

Every social media platform is different in various ways. Discover how each social media option works and how you can leverage them to your benefit.

All of the social media sites will work for various users on desktop and mobile devices alike. With so many social media sites working with mobile apps, it only makes sense that you target people who have those devices. In fact, some social media sites focus exclusively on mobile users. This guide will help you to target people regardless of what device they are using.

The points listed in this social media marketing book will illustrate what you can get out of your business. This guide is to help you get a better chance of getting the word out about what you are marketing. It is all about standing out from the rest of the pack.

Advisory Notes

All information in this guide is accurate as of January 2018. All social media sites can alter regarding the layout of the site, the processes used for producing and hosting content and so forth. There are no guarantees that certain social media sites will remain in the future. Some of them may merge with others over time. Be attentive to any changes or additions that a social media site can use.

Each social media page has its own terms and conditions on how it operates. These include terms based on what to post, how to promote yourself, and other rules. Review these guidelines before beginning work on any social media page. Failing to follow the terms listed on a social media site could result in being banned from the site. The instructions and processes noted throughout this guide are designed with these terms in mind. Follow them precisely while implementing your best judgment when building the content for your page.

Chapter 1 – Why Social Media Marketing Is Important

You may perhaps have the best product in your industry. It could be the greatest thing ever made and would make a difference in someone’s life. However, that does not mean people will see your creation. Your product or service may not have many sales. Without proper marketing, no one may notice what you offer. To let people see your products or services you need to promote your work with an extensive marketing campaign.

Marketing is one of the toughest things to do when it comes to running a business. Promoting your business will be more than just telling people about what you offer. You should let people know that you exist in the first place. It is all about letting people know that what you offer is valuable and that you are available for business.

You want people learn what your product or service is and what makes it special. Also, tell people what makes your offering worthwhile. More importantly, you need to stand out from the rest of the market. The audience needs to know why your goods or services are different from everything else.

However, don’t market yourself on any outlet. You have to get online to market your business. Traditional marketing avenues are starting to dry up as newspapers, and other print forms of media are not cutting it anymore. It is a matter of time before the online world becomes the only place where people search for items of their interest.

Promoting your business online is not always easy. You need to get out there and show people that you have something useful. It is all about letting the public know what you do and what you offer them.

It is often a challenge to become visible online. You might have the best business idea in the world, but that will not suffice if you are unable to market your products appropriately.

The problem with today’s economy is that many businesses offer the same things you provide. They might be getting more visitors to their sites than you might. Others got a head start on their marketing efforts and are doing much more to market themselves than you are.

Whether you plan to run an online retail shop or a physical store, you need to know how to create an online presence. One method is to use social media to your benefit.

Social media has never been more popular than it is now. With social media, people can interact with each other online. They can talk about anything in some of the world’s most unique digital environments. Even more importantly, people are talking with each other about the products and services they deliver. Social media became a popular promotional tool that might be even more valuable than other traditional forms of advertising.

You have to make use of social media marketing to your advantage. It helps you highlight your business in a distinctive manner.

There are many good reasons why social media marketing has become very important. Let’s look at a few of these points.

Easy to Reach

Social media has dominated the online world over the years. Today, people and businesses are entering an extensive variety of sites to highlight what they offer.

People access social media sites not only with computers but also with mobile apps on their tablets and Smartphones. Even smart television sets that connect online and video game consoles with similar links can get people online too. The number of social media services that are available on these devices has been expanding in volume as well.

In addition, you can easily access other peoples’ devices thanks to those social media platforms running with their own special apps. Whether it entails a traditional computer or something smaller, people are discovering new ways to use social media wherever they go. This makes it easier for people to stay in touch and to find things while on the go. With your marketing efforts, you can ensure you will be on a variety of sites to make it simpler to be spotted.

A Diverse Layout

Social media marketing offers a diverse variety of places that target certain groups of people. No two social media platforms are alike. For instance, Instagram has become very popular with younger generations. They get on social media sites to share photos and short videos. LinkedIn has become attractive to professionals including people who might be trying to market extensive business programs or work-related endeavors.

What makes each social media site stand out is worth exploring. Twitter helps to share messages in as few characters as possible while Pinterest examines local businesses through unique virtual storefronts. The many great social media sites in the online world are worth exploring. Find out what sites are available and what makes each one different.

The specific social media sites available to market yourself will vary based on your needs, what you offer, and whom you want to contact. Pinterest is ideal for arts and crafts items but not appropriate for financial planning services, for example.

You should incorporate different strategies for each of these social media sites. These tactics vary based on how well they reach people and how you can communicate. This guide includes specifics on marketing through each of these sites.

A Preferred Way to Search

One great thing about social media is that it became a popular place to find information. Just go to a social media site, and you will probably