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More and more businesses are establishing a presence on the web and
distributing product or promotional material in a variety of electronic
forms. The ease entry into cyberspace can cause people to forget that
the obligations and restrictions which apply there are similar to those
which apply in the world of print communication.
Some people think that Copyright Law and other Laws do not apply in
cyberspace - because cyberspace is a "new frontier". Laws do not
apply in cyberspace because ideas and information should flow freely
in cyberspace, or because Laws do not apply to transmissions made
possible by technology that was not in existence when the laws were
enacted. Employers and entrepreneurs need to be aware of the
requirements of Copyright Laws when they are developing
electronic/digital products.
Although online technology raises many legal issues, the law available
today to help us resolve them, at least today, is largely based on the
world as it existed before online commerce become reality. Yet, those
who want to do business in the Internet today cannot wait. They need
to know certainty the legal consequences of their online activity. Thus
the challenge is to predict how these new legal issues may be resolved
using the current law.
What is a copyright?
1
Partner in HÆYS Associates Attorney at Laws. He can be reached at
adnan@haeys.com
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the author the right to commercially exploit their work. The authors
automatically have their right after it (information, goods, etc.) is
"fixed" in. Whether it in digital form or in print, information is
protected by Copyright Law right after its created. The author is not
required to use a copyright notice, register to Director General of
Copyright (Dirjen HAKI) to obtain that right.
The digital world and Internet have challenge the ordinary business
model that prohibit others to copy, duplicate the copyrightable works.
Some copyright owner have chosen to response the challenge by
adopting a new business model that place less emphasis on
enforcement of rights in content, or models that use content as a loss
leader for other purposes. For example many publishers on the World
Wide Web provide their content for free as a form of open advertising
to induce readers to purchase their goods or services. Other provides
content for free but charge sponsors for advertising space. Another
business model came from GNU/Linux movement, they give a license
under the GPL (Gnu Public License) that allowed everyone to freely
download and use their software for free or a very small amount of
charge, if they want the software in a CD package. Their revenue
come from services that they give to one that uses their software or
bundling the software with hardware. Such services are customer
support, system development, and customization.
This regulation has several implications. First, almost all digital content
that an individual creates is protected under the Copyright Law.
Therefore, it is important to determine who owns the copyright and to
understand that the works is valuable to exploit, preserve and protect
against exploitation by others. Second, it is important to know that all
the preexisting works/information created by someone else will also be
a subject of Copyright Law. Accordingly any modifications, copying,
distributing that works will require permission of the copyright owner.
The absence of a copyright notice or the failure of the copyright owner
to register his or her work does not mean that is safe to use the work.
The copyright sets forth two minimal requirements that it must be met
in order for a work to qualify for copyright protection. The work must
be original and it must fixed in a tangible form. The standard for
originality is low and easily met by author. However, the fixation
requirement presents some issues for works that exist in a computer-
readable form. To meet this requirement (fixed intangible form)- that
is, to be copyrightable, a work must be fixed in a tangible medium from
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As general rule, the author (and thus, the owner of the copyright) is
the person who actually creates the work; that is the person who
translates the ideas into a fixed, tangible expression entitled the
copyright protection. Thus, the author is the person who take a
picture, the recording artist who performed the musical work, the
person who compiled and edited recorded sounds or visual images, the
person who compiled the foregoing content into a web page, and so
forth.
When one party hires to create a work for them, the rules become
somewhat more complicated. In that case, the identity of the author is
determined by the nature of the hiring party's relationship with that
person who created the work. If the persons hired are considered to be
"employees", any copyrightable work product prepared by them within
the scope of employment agreement is considered as a " work made
for hire". As a consequence, the employer is considered as the owner
if that works, and will own the copyright of that works. The employees
who created the work will not have any right in the copyright
whatsoever, unless their employer expressly grants rights to them in a
written document signed by both of them. Frequently, in the business
world persons that develop copyrightable work are not its employees
(in employer-employees relationship). But rather an independent
contractor, freelance talent (content provider) produce several
copyrightable work for another business entity. Examples including
Web Pages, photograph, articles, logos, software, and advertising
materials. This raises the troublesome question of who owns the
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Businesses that want to own the copyright in works created for them
by independent contractors have two options. First, they can obtain a
written assignment of the copyright from the independent contractor.
Second, they can enter into a written work for hire agreement,
provided that the nature of the project is one that the Copyright Law
considers to be eligible for work for hire treatment.
In the past several years, the World Wide Web has seen two significant
changes: (1) its popularity and use have exploded, and (2) it has
become a place of substantial commercial activity. These two
characteristics have made the Web a place of increasing legal turmoil.
Certain practices by authors of Web sites and pages have been
attacked as violative of others' intellectual property rights or other
entitlements. These practices, are briefly summarize in this section,
these practices comprises "linking," "framing," meta tag" use, and
"caching".
Meta tag misuse, the third component of this section, may generate
less obvious but equally serious problems. Web sites are written in the
HTML language. This language is nothing more than a list of "tags" that
can be used to format and arrange text, images, and other multimedia
files. "Meta tags" are tags that have no visible effect on the Web page.
Instead, they exist in the source code for a Web page to assist search
engines in ascertaining the content of the page. Problems arise when
companies include in their own Web sites meta tags containing the
names or descriptions of other companies. Suppose, for example, that
Coca Cola used the keyword "Pepsi" in its meta tags. Web surfers who
used search engines to obtain information about "Pepsi" would then be
directed to Coca Cola's Web site.