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1.1 INTRODUCTION
profitably “
plan , piece ,promote & distribution want satisfying products & services
what they need & want , through creating & exchanging product & value
with others .
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1.1 ) Rationale for the study : -
highly important to satisfy its dealers , as they are directly connected to end
customers.
Establishing satisfaction as the ultimate goal is like the other ultimate goal
the entire organization . But many organization have yet to develops this
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The dealer needs & value should influence every aspect of the
to them . A company needs to hear what its dealers are saying about
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efficient , reliable courteous ,curing & professional every time .
partnership.
KSB held a survey for the response for N.E.F.T./ R.T.G.S. system
this activity a session was arranged with the help of Deutsch Bank in
This means 8888 is KSB a/c code 4121400 is dealer code no for
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creditor is free. All the amount to creditor will be transfer immediately
thro R.T.G.S ( i.e. above 1 lac ) & within 2 hrs thro N.E.F.T. (
Benefits : -
Reduce cycle time :- KSB & Deutsch bank authority was firm on
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CHAPTER - 2
dealers who indirectly help the selling business. Though dealers was
gradation like electronic fund transfer facility thro internet with the
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1) To find dealers satisfaction with roots in financial management.
Why the dealer was included in first part of this new Endeavour ?
Dealer *
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2.3 ) Title of the project : -
Customer satisfaction :
process. MNC’s always alert about services & hence they give
related issues.
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Scope of the study :- To check Core Banking systems advantages in
Presently dealers who are located in rural areas are required to give
rural end after placing the order as stocks are not available every time
Fund Transfer / Real Time Goods Settlements dealer can transfer the
time & goods can be supply to dealer immediately / next day .This
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CHAPTER 3
K.S.B Pump Ltd . is the overall number two company in the Indian
the world.
upsurge, KSB PUMPS Ltd. India was set up in collaboration with M/s
India has over the years built up an impressive track record well over
country’s development .
The company is leader in the Energy , Oil & Industry sector through
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its established products over last more than 40 years . It is amongst the
present sewage & water supply services. Projects in water supply and
are encouraging Central Govt./ State Govts. to avail the easy loans
education , sanitation , solid waste & sewage disposal are worst now
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that crosses several disciplines, & in order to be effective , it requires
into an allied field – industrial valve . To meet the long felt need of
confirming too ANSI & API specifications. KSB has entered into
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Pimpri plant is manufacturing single & multistage refinery pumps &
Division.
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History of KSB Group
Companies in America.
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1988 : KSB acquire a majority interest in U.S. Slurry pumps
from 40 tons to 100 tons per month to meet the European group
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Competitors
& Vertical Non Clog ( VNC) Pumps for the sewage segment since
in water segment .
NS range of pumps.
Head :- up to 90 m
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2 ) M/s Wilo Mather & Platt Pumps Ltd.
M & P with 100 years of experience is one of the pioneers in the design &
Company offers a wide range of pumps & valves t all core industries & is
a major exporter of pumps to the countries in South East Asia , Middle East ,
Clog & Vertical Non Clog Pumps established over period of time ,
However company lack products for submersible sewage pumps which are
now offered through the Willow submersible range of Non Clog Pumps in
3) M/s A.B.S.
ABS is one of the leading submersible pump company that offers wide range
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Pvt. Ltd. who stock the pumps in India & sales through its all India
Piranha ,MF, AS up to 10 kw & the higher range is being offered with case
4 ) Grundfos India :-
Grundfos India is having strong presence in building services sector & food
processing / beverages segment through their state of art stainless steel sheet
globally ,however its presence in India in this sector only through small
5 ) FLYGT :
Sweden’s ITT Flygt , a world wide leader in submersible pumps & mixers.
Maharashtra ( India ) In India this company has not been able to penetrate in
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Baroda recently however submersible sewage pumps manufacturing locally
is not focused .
Strength :
purpose.
Weakness :
manufacturing in India
• No product differentiation
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• Rigidity in design changes & reluctance for technical changes.
Opportunities :-
industries & in such cases new entrants is not a easy task to gear up
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• New generation is totally concentrating on brand image of product.
This will help the branded product a promising & great future in
Threats :-
to enter in market.
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• Growing market attracts further local competition – price quality
anticipated to decrease .
*****
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CHAPTER - 4
Strategic Planning
Targeting :-
2. Farming sector
4. Power Projects
5. Refineries
7. Engineering OEM.
9. Mining Sector
10.Chemical Industries
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Product Mix. :- in terms of 4 p’s
KSB is leader in the market with its lower end products KRTU however the
major sector high end products up for increasing the business. A need for
some state water ground level is going down from last 3 years result in
changes in models.
Quality :-
KSB is known for Quality product & for reliability in market this role plays
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Service network ,availability of representative for immediate support in
Price :-
Pricing decisions : -
The all standard product has always put pressure on the pricing decisions for
pump business. The low profile nature of the small sector is created by
small
the business from the local government authority . Intense competition &
This has organized this sector with entry of reputed contractors with
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Place :-
Even though KSB’s presence is seen throughout India with its Established
network & dealers a focused efforts are needed to market the sewage
submersible pumps for getting wide spread availability & reach making the
branch offices & dealers self sufficient to offer the required sales & after
Promotion :-
Promotional decisions :-
below areas.
1. Advertising
2. Sales promotion
3. Public relations
4. Personal Selling
5. Publicity
6. Supportive Communication
7. Direct Marketing
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CHAPTER 5
Review of literature :-
Bibliography :-
• Magazine refered
• Water World
• Water Today
• Water Digest
Websites Refered
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CHAPTER- 6
Research Design :-
variance .
The blueprint of the collection , measurement & analysis of data .It aids the
intensive study of a small sample more effective than a less intensive study
qualitative ?
There are several ways of studying & tackling a problem. There is no single
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perfect design. As such ,the researcher should not wait until he arrives at a
unique & perfect research design. Research design have been classified by
casual .
ideas .In a business where sales have been declining for the past few months,
the management may conduct a quick study to find out what could be the
secondary data that are readily available . It does not have a formal & rigid
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interview is held. Such an interview may be very helpful provided
respondent shake off their initial inhibition & participate in the discussion
Descriptive studies :-
that descriptive studies are factual & are very simple .This is not necessary
A format was prepared for study of the dealer in that format all the details
were included including firm all commercial details , including sales tax
details, Central tax no , Tin no , vat no, Excise no Telephone nos of office
with std code nos. Cell phone no , e mail address of the firm , any sister
concern available , if available the firm name , address , bank account details
All the format was discussed with dealer in person & details taken in written
About 255 dealers are shown their interest for starting the transaction
through N.E.F.T / R.T.G.S. account with company. This will cover about
We are sure that after successful transaction remaining will also preferred to
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Chapter – 7
countries .All such projects are having prime importance for Government of
India & Indian Society at large . These segments are having wide use of
pumps for water & waste water handling systems . The overall market for
submersible pumps will be huge . The above study represent the presence of
Company has Brand image in country & abroad ,established marketing &
huge dealer network with all the equipped facilities for after sales service in
office. Existing customer base in Oil ,Energy & Irrigation sector ,reputation
of Quality & reliability , help company for financial stability & able to think
issues & manpower planning ,training & development for employees to suit
The company needs a to think for wide range pumps of all the product
to cater the big size treatment plant & pumping stations i.e. more than
Punjab state was a big hub for KSB product for submersible product in
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recent years but M/s LUBI has taken lead in supplying their product &
The price discount schemes are now started for traded product needs to
The company should use the goodwill they have created acquired in other
segments to develop a long term strategy in water & waste water segments
as
well . The segment is growing as it will help in a big way for the
development of country & company like KSB who are amongst the leading
KSB needs to complete the range for smallest size to very big size pumps .
With time bigger size plant will be the requirement & in such cases higher
development.
choice for the customers in their projects. A clear segmentation is needed for
the OEM business as the trend offering the big projects on the Turnkey basis
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& with the contractor being responsible for O & M for the period of 5 to 7
needed a programme for mapping the response by the major OEM’s is also
required.
KSB should use two prong strategy while maintaining good contacts with
consultants to suit their products & simultaneously meet end users & speak
to them about brand ,network & service back up. All efforts for KSB should
be to move the market things from price to Quality & service which will
As such while preparing this report an extensive study is carried out , many
experts in the field are spoken to & met. However if there would have been
more time available this report could have been improved further.
capacity. This will help the company to know how the market is shifting for
the size of the plant /pump . This will help the company to develop the new
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