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HUBLI
A
PROJECT REPORT
On
SUBMITTED BY:-
RAJIYABEGUM.B. NADAF
MBA IIIrd TRIMESTER
Reg: - MBA 08/22
1
HET-INSTITUTE OF MANAGEMENT
STUDIES HUBLI
CERTIFICATE
Examiners:
1)_________________
2)_________________
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ACKNOWLEDGEMENT
This Project has been made possible through the direct and
indirect Co-operation of various persons, who have inspired me
at every step of my work. It is a matter of pride for me to
acknowledge my profound gratitude to my respected Director
Professor Rohit Kalasker who always facilitates me in gaining
practical knowledge.
RAJIYABEGUM.N
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PREFACE
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DECLARATION
RAJIYABEGUM.N
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CONTENTS
CHAPTER 1
INTRODUCTION
PROBLEM STATEMENT
OBJECTIVES
NEED FOR THE STUDY
METHODOLOGY
DATA COLLECTION
HYPOTHESIS
DATA ANALYSIS
LIMITATIONS
CHAPTER 2
AN OVER OF THE STUDY
CHAPTER 3
OPINION OF THE STUDY
CHAPTER 4
SUGGESTIONS AND CONCLUSION
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Chapter 1
Introduction
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Year 2003 is an important one for TVS, with the launch of almost
six models spanning almost every motorcycling segment. The wave that
began with the Fiero F2 is now continued by the Scooty Pep.
TVS Scooty Pep is spreading its success wings all over the market due to
its sleek dual tone body with complementary colored mirrors, appealing
body lining and 5 different types of metallic colors.
Its better mileage is the result of auto-choke for instant start, auto
reserve fuel tap and power/economy mode.
Comfort of the passenger is determined by the excellent arrangement for
wider and relaxing seats. Presence of hydraulic shock absorber is the key
factor for smoother riding.
It is also equipped with various features for the safety and security of the
passenger like side reflectors, multi reflector headlamp, puncture resistant
tyre, side stand alarm etc.
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Problem statement
Objectives
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Need of the study
Methodology
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Data analysis
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problem reasion to buy
80
60
40
20
Frequency
0
college purpose job purpose fashion
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parameter of scooty pep
40
30
20
10
Frequency
0
highly important important not important no opinion 13.00
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parameter of scooty pep
NI
HI
I
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parameter of scooty pep
40
30
20
10
Frequency
0
HI I NI NO
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parameter of scooty pep
40
30
20
10
Frequency
0
HI I NI NO
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parameter of scooty pep
50
40
30
20
Frequency
10
0
HI I NI NO
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parameter of scooty pep
50
40
30
20
Frequency
10
0
HI I NI NO
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parameter of scooty pep
50
40
30
20
Frequency
10
0
HI I NI NO
9) Alternatives
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alternatives
80
60
40
20
Frequency
0
scooty pep honda duo active honda
alternatives
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influence
30
20
10
Frequency
0
family friends/elders advertisement ow n choice
influence
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11) Satisfaction level
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satisfaction
40
30
20
10
Frequency
0
price mentainace service availability
satisfaction
Hypothesis
ANLYSIS AND INTERPRETATION
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Limitation
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Chapter 2
Overview of study
TVS scooty pep
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November 1993 and crossed its million mark in the year 2004. Since
inception, the brand has since been a classic case study for continuous
refinement and consumer relevant product innovation.
TVS launched the Scooty Pep, a 75cc scooterette in 2002 and followed it
up with a feature loaded Pep+ in 2005. The brand has won universal
acclaim, including "Business World Design of the Year" in 2004. JD
Power N TNS have ranked the Scooty the highest in customer
satisfaction.
Terming the occasion as a historic one not only for TVS but also but
also for Indian women in general, the company's General Manager
Marketing S Srinivas said, "Right from the beginning, our vision for TVS
Scooty brand has been to empower women and endow them with
independence and self-sufficiency. In fact, this has even catalysed the
transformation of the Indian manufacturing landscape and touched the
lives of millions of Indian women.
Since the roll out of it's first TVS Scooty, a product dedicated
entirely to women, the brand has been known for its futuristic styling and
remains the most exciting two wheeler brand for young girls. In fact, it
became the first brand in the world to offer customers a choice of 99
colours. Each color in its repertoire allows consumers to express their
unique style and personality. They can choose their preferred colour from
a range of vibrant solids, glossy metallics and premium dual-tone pearl
finish.
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program on how to ride a Scooty. This is complemented with distribution
of educational material on road safety.
The launch of the electric Scooty earlier this year was another
step to providing teenagers an opportunity to be self-reliant and look at
life from a whole new perspective. This product is again the result of
committed and consistent innovation of the TVS Scooty brand" Srinivas
added.
In 2008, Brand Equity voted Scooty as the 3rd most trusted automotove
brand in India. Today the Scooty portfolio includes the entry level Scooty
TeenZ, and TeenZ Electric apart from the Pep+.
The brand recently won awards for design, and some of its features
include a lightweight body, auto choke, power and economy mode,
mobile charger socket, easy centre stand, glow around the key hole and
its proven hydraulic shock absorbers.
The company has also launched the model in a range of new
colours like purple and pink. Under the campaign, customers can choose
from a range of 99 shades, available for a nominal premium. Shades
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available are between vibrant solids, glossy metallic and premium dual-
tone pearl finish.
TVS Scooty Pep+ has a wheel base of 1230mm and kerb weight is95kgs.
TVS Scooty Pep+ has a fuel tank capacity of 5 litres and a ground
clearance of 135mm.
TVS Scooty Pep+ comes with forced air-cooled, 4-stroke engine with
displacement of 87.8 CC. The engine has a support for single cylinder
and the electrical specifications of TVS Scooty Pep+ are 12 volts, 5Ah.
TVS Scooty Pep+ develops 5 bhp of peak power at 6500 rpm. The TVS
Scooty Pep+ is started by electric start. It has automatic CVT with torque
sensor type transmission and pivoted clutch that is centrifugally operated.
TVS Scooty Pep+ has a 110 mm diameter drum brakes in the front and
same 110mm drum brakes in the rear.
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TVS Scooty Pep+ gives a very good mileage of around 40 kilometres per
litre. It is available at an ex-showroom price of around 40k across major
cities in India.
TVS Scooty Pep+ offers good comfort and security features apart from
giving decent mileage, and suiting the feminine gender needs, making it
the desired moped by an average female commuter
Chapter 3
In this study i come to know how many students and job holders
are using scooty pep in Hubli city and compare to other scooty like
active Honda, pleaser scooty pep is good.
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Finding some suggestion
1) In this study I come to know the scooty pep users are satisfied the
scooty pep service.
2) Compare to other scooty users feels comfort with the scooty pep
cost.
Conclusion
In this project I come to know the scooty its necessary to saves the
time. In this compare to Active Honda, Honda duo ,scooty pep is good
it has good mileage, safety, its available different colours, style and
they giving good service to the customer.
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