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INTORDUCTION
For centuries, civilizations have used print media to spread news and
information to the masses. The Roman Acta Diurna, appearing around
59 B.C, is the earliest recorded “newspaper”. Julius Caesar, wanting to
inform the public about important social and political happenings,
ordered upcoming events posted in major cities. Written on large white
boards and displayed in popular places like the Baths, the Acta kept
citizens informed about government scandals, military campaigns, trials
and executions. In 8th century China, the first newspapers appeared as
hand-written newssheets in Beijing
Press Council is a mechanism for the Press to regulate itself. The raison
d’etre of this unique institution is rooted in the concept that in a
democratic society the press needs at once to be free and responsible.
The Press Council of India was first constituted on 4th July, 1966 as an
autonomous, statutory, quasi-judicial body, with shri justice J R
Mudholkar, then a judge of the Supreme Court, as chairman. The press
council Act, 1965, listed the following functions of the council in
furtherance of its objects
Design the important components for the print media i.e. pamphlets
OBJECTIVES OF STUDY:
METHODOLOGY:
External sources
Internal sources
Primary data: The data collected from the printing press and graphics
Secondary data: The data collected from the internet and personal
interview
HYPOTHESIS:
Ho = According to the survey undertaken & considering the scenario in
Hubli pamphlets are doing better compared to other mode of
advertisements
A) Printing Press
B) Pamphlets Designers
C) Customers
D) Areas
The data and information obtained from the respondents are put into
spss form. Then the data is been organized in such a way that they
would yield specific results to the objective of the study. The data is
organized in the tally marks and various charts, graphs & pie charts that
will help to have overview of the fact and figures. All the work is done
under the data, which is collected, form the respondents. From the
process data the research loudly speaks of its findings and implications
that aid in arriving at a conclusion
LIMITATIONS:
For centuries, civilizations have used print media to spread news and
information to the masses. The Roman Acta Diurna, appearing around
59 B.C, is the earliest recorded “newspaper”. Julius Caesar, wanting to
inform the public about important social and political happenings,
ordered upcoming events posted in major cities. Written on large white
boards and displayed in popular places like the Baths, the Acta kept
citizens informed about government scandals, military campaigns, trials
and executions. In 8th century China, the first newspapers appeared as
hand-written newssheets in Beijing.
Newspaper content began to shift toward more local issues in the latter
half of the 17th century. Still, censorship was widespread and
newspapers were rarely permitted to discuss events that might incite
citizens to opposition. Newspaper headlines did announce the beheading
of Charles I at the end of the English Civil War, although Oliver
Cromwell tried to suppress all news books on the eve of the execution.
In 1766, Sweden was the first country to pass a law protecting press
freedom.
No sooner had newspapers adapted to radio than they were forced to re-
evaluate themselves in light of a new and more powerful medium:
television. Between 1940 and 1990, newspaper circulation in America
dropped from one newspaper for every two adults to one for every three
adults. Despite this sharp decline, television’s omnipresence did not
render the newspaper obsolete. Some newspapers, like USA Today,
responded to the technological advancements by using color and by
utilizing the “short, quick and to the point” stories that are usually
featured on television.
The Indian language papers have taken over the English press as per
the latest NRS survey of newspapers. The main reasons being the
marketing strategy followed by the regional papers, beginning with
Eenadu, a Telegu daily started by Ramoji Rao. The second reason being
the growing literacy rate. Increase in the literacy rate has direct positive
effect on the rise of circulation of the regional papers.
The people are first educated in their mother tongue as per their state
in which they live for e.g. students in Maharashtra are compulsory
taught Marathi language and hence they are educated in their state
language and the first thing a literate person does is read papers and gain
knowledge and hence higher the literacy rate in a state the sales of the
dominating regional paper in that state rises.
CURRENT SCENARIO
PRESS COUNCIL
The Press Council of India was first constituted on 4th July, 1966 as
an autonomous, statutory, quasi-judicial body, with shri justice J R
Mudholkar, then a judge of the Supreme Court, as chairman. The press
council Act, 1965, listed the following functions of the council in
furtherance of its objects
The objects of the press council are substantially the same as were
laid down under the Act of 1965 and it is not necessary to repeat them
here. But the functions have undergone some change in that the three of
the functions listed in the earlier Act were not included in the 1978 Act
as they were considered to be burdensome for the council to perform.
These related to (a) promoting the establishment of such common
service for the supply and dissemination of news to newspapers as may,
from time to time, appear to it to be desirable; (b) providing facilities for
proper education and training of persons in the profession of journalism;
and (c) promoting technical or other research.
The earliest writing took the form of picture symbols. By the 4th
millennium BCE, picture languages were developing in Egypt, the
Middle East and China.
Ancient Hebrews solved the problem in the same way by using rolls of
parchment (animal skins) wrapped around a stick.
In ancient Greek, if you knew how to pronounce a word, you knew how
to spell it, and you could sound out almost any word you saw, even if
you’d never heard it before.
Children learned to read and write Greek in about three years, somewhat
faster than modern children learn English, whose alphabet is more
ambiguous.
80
70
60
50
40
30
20
Count
10
0
20-40 40-60 60 above
female
male
30000-40000
10000-20000
20000-30000
80
70
60
50
40
30
Count
20
10
business man employee
not importent
average
very importent
importent
50
40
30
20
10
Count
0
not importent average very importent
not at all importent importent
30
20
10
Count
0
not importent average very importent
not at all importent importent
50
40
30
20
10
Count
0
not importent average very importent
not at all importent importent
not importent
very importent
not at all importent
average
importent
50
40
30
20
10
Count
0
not importent average very importent
not at all importent importent
not importent
very importent
average
importent
50
40
30
20
10
Count
0
not importent average very importent
not at all importent importent
30
20
10
Count
0
not importent average very importent
not at all importent importent
40
30
20
10
Count
0
not importent average very importent
not at all importent importent
not importent
very importent
importent
average
40
30
20
10
Count
0
not importent average very importent
not at all importent importent
40
30
20
10
Count
0
not importent average very importent
not at all importent importent
70
60
50
40
30
20
Count
10
0
average importent very importent
70
60
50
40
30
20
Count
10
0
average importent very importen
not importent
very importent
not at all importent
average
importent
40
30
20
Count
10
not importent average very importent
not at all importent importent
Low cost that’s reason you are choosing pamphlets to advertise your products and
services
It will reach nook and corner of market that’s region you choosing pamphlets to
advertise your products and services
no
yes
Easy to circulate that’s reason you are choosing pamphlets to advertise your
products and services
100
80
60
40
20
Count
0
no yes
easy to cerculate thats reson you are chosing pamphlets to advertise you
Limited market that’s reason you are choosing pamphlets to advertise your products
and services
70
60
50
40
Count
30
no yes
limited market thats reson you are chosing pamphlets to advertise your p
50
40
30
20
10
Count
0
not importent average very importent
mot at all importent importent
40
30
20
10
Count
0
not importent average very importen
not at all importent importent
importent
average
50
40
30
20
10
Count
0
not importent average very importent
not at all importent importent
0%
75%
25%
50%
FINDINGS:
29% were preferring 25% image size 21% were preferring 75%
image size in their pamphlets and 7% were not required images in
their pamphlets
Among 100 respondents 45% were product image are very
important in pamphlets 23% were important in pamphlets 27%
were average 26% not at all important in pamphlets
Among 100 respondents about product usage 20% were very
CONCLUSION:
Now a days the print media i.e. pamphlets plays a major role in
advertisements because all organizations cannot afford the cost of other
media. Small organizations cannot expect huge market to their goods so
they are choosing pamphlets to capture local market. These pamphlets
are very cheaper compare to news paper and other Medias. These
pamphlets can go every nook & corner of the market with affordable
cost.
The main important components for print media i.e. pamphlets are
images, font size, font style, colors, brand name, captions, features,
highlights, size of the pamphlet, contact address, design etc.
BIBLIOGRAPHY:
www.google.com
www.wkipedia.com
Magnum designers
SCHEDULE OF PROJECT:
The project proposal was submitted on 10-07-2009 to Sec Gen & prof.
Mr. Rohit. K & the project started under the guidance of Sec Gen &
prof. Mr. Rohit. K and Vinay srivastav and submitted on 18-08-2009.
QUESTIONER
Dear sir/madam
I the student of HET IMS perusing MBA I undertaken a survey to
design important components for print media i.e. pamphlets so kindly
spare your time to give the information. This information will be kept
confidential and is for academic purpose only.
• Name:_______________________________________________
___
• Gender: M F
Variables influence Not important Not at all important Average Important Very
important
Images
Font size
Features
Colors
Design
Message
Brand
Contact address
HET’S Institute of Management Studies, Hubli
Logos
Highlights
Caption
Font style
Certification
Size of pamphlets
Project Report
2. Why you are choosing pamphlets to advertise your products and services?
Thank you for spending your time and giving valuable information. Have a
nice day
HET’S Institute of Management Studies, Hubli
Project Report