Dear Sir / Madam:

This questionnaire is part of a market study being conducted by me. The aim of the study is
to analyze the strategies adopted by Lifebuoy in the various stages of its lifecycle.

Any information provided would be used only for academic purpose and kept confidential.

1. Name:

2. Age:

3. Occupation:

QUESTIONNAIRE

1. Do you drink Soft Drinks?

Yes No

2. If yes, which Soft Drinks?

___________________________________________________

6. Carbonated Drinks / Fruit Drinks

___________________________________________________

7. Which fruit Drinks u like most?

 COKE
 PEPSI
 LIMCA
 FANTA
 SPRITE
8. Do u know LIMCA is available in many flavor?

Yes No

9. Should LIMCA come in other flavor?

Yes No

10. Is LIMCA a health drinks?

Yes No

11. Is LIMCA a child drink?

Yes No

12. Is LIMCA readily available?

Yes No
13. Do you think advertising influence you to drink LIMCA?

Yes No

14. Do you know LIMCA is available in many packages?

 Pet bottle
 Glass bottle

15. Which packages do u prefer most?

 Pet bottle
 Glass bottle

16. Do you know LIMCA is available in many quantity?

 65 ml
 200 ml
 500 ml
 1000 ml

17. Which quantity do you prefer most

 65 ml
 200 ml
 500 ml
 1000 ml

18. What is your opinion of the brand?

 Excellent
 Good
 Fair
 Poor

19. What is your monthly consumption?

___________________________________________________

20. Would you visit another store X, if you do not find it at your store?
___________________________________________________

21. Any recommendation, suggestion, you want to give for LIMCA for betterment of product
___________________________________________________