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Semester – III
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Saurashtra University, Rajkot M.B.A. Semester – III
4302: E-COMMERCE
Objective
The objective of the course is to acquaint the students with the use of E-Go competing markets.
Course Contents
E-Commerce
o Concepts and Definitions -Forces fuelling e-commerce -Impact of e-commerce -
Traditional vs. e-commerce transactions -e-commerce architecture - hardware and
software requirements.
Electronic Data Interchange- EDI
o EDI development - EDI standards - EDI components -Web enabled EDI - Role of
EDI
E-commerce Models
o B to B, B to C, C to C, Intra-organizational models with case studies
o Internet and E-commerce
E-commerce Payment System
o Internet Payment Process - Third Party in e-commerce payment
o Types of electronic payment- - e-check, credit card, microcash, digital cash, wallet
- Implementation tools and development of protocols
E-commerce & Security Issues
o Security requirements for e-commerce - Cryptography and encryption - Symmetric
encryption, Paired key encryption - Digital Signature - Digital Certificates &
Certifying Authorities - Security standards for the Internet - Security for
Networks- firewalls, VPNs
Cyber Laws
o Special Laws requirement for e-commerce - Cyber Laws - Significance of Cyber
Laws - Recent Development in cyber Laws
E-commerce Applications
o Supply Chain Management - Customer relationship Management - Marketing &
Advertising on Net - Banking and Other financial services
Suggested Readings
1. Cady, G.H. and Part McGreger, "The Internet", BPB Pub., Delhi,1999
2. Carpenter, Phil e Brands, HBS Press, Boston,2000
3. E-Commerce, Bajaj-Nag- TMH
4. Keen, Peter and Mark McDonald The e-Process Edge, Delhi, Tata McGraw -Hill,
2000
5. Mann,Catherine, L. Global Electronic Commerce, Institute for International
Economics, Washington,
6. 5. Oberoi,Sundeep e-Security and You, Delhi, Tata McGraw-Hill, 2001
7. Rich, Jason R. "Starting an E-Commerce Business", IDG Books,Delhi, 2000.
8. Samantha Shurety, "E-business with Net Commerce", Addison Wesley. Singapore,
2001
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Saurashtra University, Rajkot M.B.A. Semester – III
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Saurashtra University, Rajkot M.B.A. Semester – III
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Saurashtra University, Rajkot M.B.A. Semester – III
Course Contents:
Investment
o Nature – Scope – Elements – Avenues – Approaches to Investment analysis –
Concept of Risk and Return – Measurement
Financial Assets
o Types – characteristics – Sources of Financial Information
Security Markets
o Primary & Secondary Market -Primary Market: Role, Functions & Methods of
Selling – Allotment Procedure – New Financial Instruments.
Public Issue
o SEBI Guidelines – Size of Issue – Pricing of Issue – Promoters Contribution –
Appointment of Merchant Bankers – Underwriters – Broker – Registrar and
Managers, Bankers and Allotment of Shares.
Secondary Market
o Role – Importance – Types of Brokers – Trading Mechanism – Listing of
Securities in Stock Exchanges – Screen Based Trading – Depository – Role and
Need – Functions.
Valuation of Securities
o Bonds – Debentures – Preference Shares and Equity Shares
Fundamental – Economic – Industry and Company Analysis
Technical Analysis
o Trends – Indicators – Indices and Moving Averages Applied in Technical
Analyses.
Efficient Market Hypothesis
o Week, Semi-strong and Strong market and its testing techniques.
Portfolio Analysis
o Estimating rate of return and standard deviation portfolio – Effect of combining
the securities – Markowitz Risk-return optimization – Single Index Model or
Market Model – Portfolio Total risk – Portfolio Market risk and unique risk –
Simple Sharpe’s optimization solutions.
Capital Market Theory
o Capital market line – Security Market line – Risk free lending and borrowings –
Factors Models – Arbitrage pricing theory – Two factor and multi factor models –
Principles of Arbitrage – Arbitrage Portfolios.
Portfolio Performance Evaluation
o Measures of return – Risk adjusted measurement of return – Market timing –
Evaluation criteria and procedure.
Suggested Readings :
1. Bhalla, V K. Investment Management: Security Analysis and Pot1folio Management., d"
ed., New Delhi, S. Chand, 2003.
2. Avadhani V.A., Security Analysis & Portfolio Management, Himalaya Publishing House,
Mumbai, 2002.
3. Chandra Prasanna, Investment Management, Tata McGraw Hill, New Delhi, 2002.
4. Fischer, Donald E. and Jordan, Ronald J. Security Analysis and Pot1folio Management.
6th ed., New Delhi, Prentice Hall of India, 1995.
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Saurashtra University, Rajkot M.B.A. Semester – III
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Saurashtra University, Rajkot M.B.A. Semester – III
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Saurashtra University, Rajkot M.B.A. Semester – III
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Saurashtra University, Rajkot M.B.A. Semester – III
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Saurashtra University, Rajkot M.B.A. Semester – III
Objectives:
The objective of this paper is to develop a conceptual as well as a practical understanding of
Human Resource Planning, Deployment and Development in Organisations.
Course Contents
Macro Level Manpower Planning and Labour Market Analysis: Organisational Human Resource
Planning, Stock Taking; Work Force Flow Mapping; Age and Grade Distribution Mapping;
Models and Techniques of Manpower Demand and Supply Forecasting; Behavioural Factors in
Human Resource Planning – Wastage Analysis; Retention; Redeployment and Exit Strategies;
Career Management and Career Planning; Performance Planning; Potentials Appraisal and Career
Development; HRD Climate; Culture; QWL and Management of Change; TQM and HRD
Strategies; HRD in Strategic Organizations; Human Resource Information System; Human
Resource Valuation and Accounting.
Suggested Readings:
1. Arther, M. Career Theory Handbook, Englewood Cliff, Prentice Hall Inc., 1991.
2. Belkaoui, A.R. and Belkaoui, J.M., Human Resource Valuation: A Guide to Strategies
and Techniques, Greenwood Quorum Books, 1995.
3. Dale B., Total Quality and Human Resources: An Exceutive Guide, Oxford,
Blackwell, 1992.
4. Greenhaus J.H., Career Management, New York, Dryden 1987.
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