Questionnaire

To study buying behaviour and intentions for footwear purchase

1. How many pairs of footwear do u own at present?

a) 1 b) 2 c) 3 d) 4 e) >4

2. What are the different categories of footwear u own?

Formal informal sports slippers

3. When shopping for footwear what is it that u look out for when shopping?

Formal Informal/home informal outdoor sports party

Price
Comfort
Design/style
Brand
Quality HL
4. How often do u shop for footwear?
Once a month once a quarter once in six months once a year till the prev pair
wears out
5. When shopping for footwear which categories from q 2 do u shop for on a priority
Basis?
6. Do u believe in having variety over few good pieces of footwear? Y N
7. With regards to footwear do u feel that they change wid seasons? Y N
8. if y then do u shop accordingly to update urself according t the season?
9. if N then when wud u shop for it?
10. What is your level of awareness about the footwear options, styles brands etc?
Print Commercials
Magazines n newspapers
Television
Word of mouth
Check what Friends wear
Check what stars wear
11. If a star were to endorse a brand of footwear would that make u buy it? Y N
12. Do u prefer Indian brands over international brands? Y N Med
13. Which category shoes do u prefer Indian brands and which international?
Specify category formal sports bathroom /house footwear
14. Is footwear purchase also propelled by festivities and special occasions? Y N
15. You would pick ur footwear from the following places?
Malls exclusive brand stores roadside stalls, etc
16. When shopping from a store/brand outlet mall what do u feel facilitates
purchase?
Service
Large depth in range
 New styles
Advertising
Sales promotions
17. Have u used footwear from outside India? Y n
18. Do u feel any diff in the footwear locally and outside India? Y N
19. If a brand like Tata were to foray into footwear would u try out their range?

If in q 3 brand is chosen then are u brand conscious when shopping for footwear? Y N
Do u shop for a particular brand for each category u have? Y N
If there is a new brand in the market would u try it out? Y N
20. Please list down atleast 5 brands of shoes u have used in the past?
21. what attributes about those brands do u like ?
Price
Comfort
Design/style
Brand

In Q 3 style is chosen do u pick up the latest styles that are introduced in the market? Y N
Do u have a particular style in each category u own? Y N
Which according to u is a stylish brand of shoes in the market today?
If there were a new brand in the market with stylish shoes would u try it out?

In Q 3 chosen is price then Would u buy footwear if there is a sale?

Would u buy footwear sold on the road where u could bargain?