1.

INTRODCTION TO THE AUTOMOBILE INDUSTRY

In 2014 there were 3,695 factories producing automotive part in all of Indian The average firm
made USS6 million in annual revenue with profits close to USS400 thousand.

Automobiles self-propelled vehicle used primarily on public roads to other surfaces. Automobile
changed the word during the 20 thcentury in the united. United States and other industrialized
nations Rank among the leading causes of death and injury throughout the world. But for better
or worse. The 1990s can be called the age of the automobile and cars will no doubt continue to
shape our culture and economy well into the 21st century.

Key automobile manufacturers in the India

 MarutiUdyog
 General Motors
 TVS motors
 Hero Motors
 TATA Motors
 Ford India Ltd.
 Eicher Motors
 Bajaj Auto
 Daewoo Motors India
 Hindustan Motors
 Hyundai Motors India Ltd.
 Royal Enfield Motors
 Telco
 Dc Designs
 Swarajmazda Limited.
 Mahindra
2 AUTOMOBILESECTOR IN INDIA

Earlier the only cars that were shining on the Indian roads were Ambassador and the premier
padmini. Locally assembled Fiat 1100 was premier Padmini. Where as Ambassador is a replicate
of the Morris Oxford – an old British Car But now we have so many makes and models that it
is very difficult to remember them all.

It was in year 1983, a joint venture between n the government and Suzuki motors of Japan that
Paved that way for a renaissance in the Indian automobile sector and gave birth to Maruti Suzuki
800 from the hatch back segment and from then outward were was no looking back for the
Indian
Car Industry . Today India is the second largest two – wheeler market the fourth largest
Commercial vehicle market and eleventh largest passenger car market in the world.

Now we have so many foreign car market pouring in with different new attractive and luxurious
Models to meet the growing demands for cars these car manufactures have set up their base in
India Name of car such as – Audi, BMW, Chevrolet , Fiat , Honda , Hyundai , Mahindra ,
Mercedes-Benz , Skoda , Suzuki , Toyota , Volkswagen , and Volvo. Some of the makers like Ford
are playing
To make India a regional hub that will allow exports of both small cars as well as engines.

Maruti Suzuki is leader by far, but the No 2 spot in the India passenger vehicles could bee
anybody’s
Game in the next couple of year , with at least four car makers in the race for that position,
reports.

It was previously one of the fastest growing markets globally. But it currently experiencing flat or
Negative growth rates. In 2009 , India emerged as Asia’s fourth largest exporter of passenger
cars,
Behind Japan, South Korea , and Thailand , overtaking Thailand to become third in 2010. As of
2010
India was home to 40 million passenger vehicles. More then 3.7 million automotive vehicles were
Produce in India in 2010 (an increase of 33.9%). Making India second fastest growing automobile
market in the world (after china).

3. INTRODUCTION TO MARUTI SUZUKI INDIA LTD.

Formerly known as MarutiUdyog Limited , is an manufacturer in India is a subsidiary
Of Japanese automobile and motorcycle manufacturer Suzuki As of November 2012 ,
It had a market share of 37% of the Indian passenger car markets. Maruti Suzuki
Manufactures and sells a complete rangs of cars from the entry level maruti 800
(discontinued) , Alto , to the hatchback Ritz , Celerio, A-Star , Swift , Wagon R , Zen ,
And Dzire ,Ciaz , SX4 , In the ‘C’ segment Eeco , Omni , Multi Purpose vehicle
Suzuki Eritga, S-Cross and sports Utility vehicle Grand Vitara Tha company ‘s
Headquarters a re at No 1, Nelson Mandela Road , New Delhi February 2012
The company sold its ten million vehicle in India.
Maruti Suzuki is India and Nepal’s number one leading automobile manufacturer
and the market leader in the car segment, both the terms of volume of vehicle sold
and revenue earned. Until recently 18.28% of company was owned by the Indian
government and 54.20 % by Suzuki of Japan.

MarutiudyogLimited (MUL) was established in February 1981, though the actual

Production commenced in 19863 with the Maruti 800 based on the Suzuki alto
car which at the time was the only modern car available in India, its only
competitors- the Hindustan Ambassador and premier padmini were both
around 25 years out of date at the point . Through 2013-14 Maruti Suzuki has
produced over 5 million vehicle . MarutiSuzuki are in India and several other
countries , depending upon export orders.

 :- Suzuki Company Profile India ltd

Type Public Ltd.

Industry Automotive
Predecessor MarutiUdyog Limited
Founded 1981
Headquarters New Delhi
Key People Rc Bhargava
Products Automobiles
Revenue 407.65billion (USS6.1billion) (2013)
Employees 6,903(2013)
Parents Suzuki
Website www.Marutisuzuki.Com
  Current Model
MODEL LAUNCHED CATEGORY
Omni 1984 Minivan
Gypsy 1985 SUV
Zen 1993 Hatchback
WagonR 1999 Hatchback
Swift 2005 Hatchback
Grand Vitara 2007 Mini SUV
Dzire 2008 Sedan
Ritz 2009 Hatchback
Ertiga 2012 Mini MPV
Alto 800 2012 Hatchback
Stingray 2013 Hatchback
Celerio 2014 Hatchback

 Sales and service network

As of 31 March 2014 Maruti Suzuki has 933 dealerships across 666 towns and cities in
All states and Union territories India it has 3,060 service stations (inclusive of dealer
Workshops and MarutiAuthorised Service Stations) in 1,454 towns and cites throughout
India. It has 30 Express Service Station on 30 Nationals Highways across 1,436 cities in India

Service is a major revenue generator of the company .most of the service station are
managed on franchise basis