FORRESTER’S IT FORUM EMEA 2010

The Business Technology Transformation: Making It Real

June 9–11, 2010 ■ Hotel Cascais Miragem ■ Lisbon ■ Portugal

www.forrester.com/ITForum2010emea
 FORRESTER’S IT FORUM
EMEA 2010
Contents Dear colleague,
As we work our way through a bad economic slump, it’s time for some soul-searching in IT, time
to learn from past lessons and create a better way forward. Forrester calls this new mandate for
3 Role-Based Forum transformation “business technology” (BT). It’s based on the simple premise that technology is
more ubiquitous and core to the business than ever before, and organizations therefore must think
4 Speakers about it differently — beyond the traditional mindset of plan, build, run. But, like you, we’re asked to
make BT more than a name change, to bring the concept down from the ether and into reality. This
year’s IT Forum EMEA will help you do just that.
5 Agenda
So transformation needs to take on a real meaning. Think of the changes leaders face: customers and
employees, demographically and geographically dispersed, creating new ways of doing business;
6 Track Information
myriad cloud-based or other lighter, fit-to-purpose delivery models available; and of course, fiscal
and regulatory pressures not seen in decades. These trends and others require that leaders outside
10 Expert Advice
IT need to engage more inside IT. And as the clouds of recession begin to lift, these stakeholders
want to move faster. This time, the need for transformation is real.
12 Venue & Sponsors At Forrester’s IT Forum EMEA 2010, we’ll help you look inside your IT organization and build a
strategy to transform it into a BT organization. We’ll help you pose the right questions to peers and
suppliers — and prepare you to answer tough questions in return. Forrester analysts and leading
industry speakers will tackle issues related to driving the BT transformation — like connecting
people fluidly; infusing process with insight; simplifying always, everywhere; delivering services, not
assets; and creating differentiated business capabilities.
Forrester’s IT Forum EMEA 2010 is more than an industry conference. It’s an investment in your
organization’s bottom-line success. Through a combination of analyst presentations, in-depth case
studies, executive exchanges, analyst One-On-One Meetings, and peer networking, you’ll acquire
the tools, knowledge, and best practices to bring your IT organization to the forefront of the business.
I look forward to seeing you in Lisbon!

Simon Yates
Vice President, CIO Group
Forrester Research

2
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An excellent opportunity to meet
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Ian Bennett, Chief, PeopleSoft Systems Management,
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Gary Gascoigne, ISD Head of Delivery, Asda Stores
 Role-Based Forum

THE BUSINESS TECHNOLOGY Role-Based Track

TRANSFORMATION:
MAKING IT REAL Track A: Application Development &
Delivery
As the clouds of recession begin to lift, the need for IT transformation K.I.S.S.: Keep It Simple And Spectacular
is real. Forrester calls this new mandate “business technology”
(BT), where every business activity is enabled by technology, and Track B: Information & Knowledge
every technology decision hinges on a business need. Management And Business Process
Transforming The Business With People,
Your Role, Your Priorities, Your Success! Processes, And Information
At Forrester’s IT Forum EMEA 2010, we’ll help each of the
roles we serve lead the shift from IT to BT. Through keynotes, Track C: CIO
track sessions, One-On-One Meetings with analysts, and peer Leading Your Business Technology
networking, you’ll learn how to address five efforts that will Transformation
ultimately enable the BT transformation.
Track D: Enterprise Architecture
∙∙ Connecting people more fluidly to drive innovation.
Boosting The Value And Impact Of EA
∙∙ Infusing business process with business insight.
∙∙ Simplifying always and everywhere. Track E: Infrastructure & Operations
∙∙ Delivering services, not assets. And Security & Risk
Enabling Business Transformation Through IT
∙∙ Creating new, differentiated business capabilities.
Infrastructure, Operations, Security, And Risk
Join your peers in one of our seven role-focused tracks or select a Management
curriculum that best suits your needs. Bring your colleagues, too!
With nearly 100 track sessions to choose from, there’s something Track F: Sourcing & Vendor
for everyone. Management
Sourcing Strategies For The Business-
Why Attend? Technology-Focused Enterprise
∙∙ Benefit from the unbiased expertise of Forrester analysts.
Track G: Technology Product
∙∙ Identify opportunities for intelligent cost saving.
Management & Marketing
∙∙ Separate hype from utility.
∙∙ Meet one-on-one with Forrester analysts.
And Vendor Strategy
∙∙ Network with peers in your role. Engaging BT Professionals: Navigating The Next
∙∙ Meet leading vendors and discover emerging technologies. Three Years Of Tech Industry Recovery

Who Are We?

Forrester uses personas like us to represent clients
in their professional roles and deliver a uniquely
relevant and solution-oriented experience.

3
 POWERFUL CONTENT. EXCEPTIONAL SPEAKERS

Industry Keynotes
Charles Newhouse, Head of Strategy & Design, Enterprise IT Services, BAE Systems
Charles Newhouse joined BAE Systems’ head office in 2000 as head of eBusiness strategy, following the company's investment in the creation
of Exostar, the aerospace and defense industry e-marketplace (cofounded with Boeing, Lockheed Martin, Raytheon, and Rolls-Royce). At the
beginning of 2005, he moved to become IT Director, Head Office & Shared Services. In his three-year tenure of the post delivering services to
2,000 users, he achieved a 25% reduction in the operational IT budget while improving service delivery (40%) and customer satisfaction (15%).
Since 2008, Mr. Newhouse has been focused on developing and implementing the strategy for BAE Systems’ midrange infrastructure service,
services platform, and identity management programs, culminating in his recent appointment into his current role. Enterprise IT Services is an approximately
£100M per annum business providing 36,000 users desktop, network, collaboration, midrange infrastructure, eCommerce, and consultancy services. Prior to BAE
Systems, Mr. Newhouse worked for GEC Marconi Electronic Systems in a number of engineering-related roles. He has a master’s degree in electronic engineering.

Charlie Forte, Vice President, Global Operations and Infrastructure, BP

Charlie Forte is Vice President, Global Operations & Infrastructure (GOI) at BP, one of the world’s largest energy companies. He belongs to the
senior leadership team of the company’s global Information Technology & Services Technology (IT&S) organization. Mr. Forte is accountable for
the day-to-day operation of BP’s core IT services and the design and implementation of all IT&S infrastructure on a global basis. He has held a
variety of senior IT roles at BP, reporting to the group CIO, including Chief Operating Officer Exploration & Production IT, Vice President Group IT
Investment Projects, and VP & COO Refining & Marketing IT.

Gianluigi Castelli, Executive Vice President ICT, Eni

Gianluigi Castelli joined Eni in 2006 and holds the position of Executive VP ICT. Prior to Eni, Mr. Castelli worked at Vodafone as CIO, CTO, and,
finally, as Global IT Director. From 1997 to 2001, Mr. Castelli worked at the Fiat Group, first as Fiat Auto’s CIO, then as CEO and Managing Director
of Fiat’s IT service company (GSA). He is the chairman of the Italian branch of the EuroCIO group, and he won the EC ITEA Award in 1995 and the
EUCIP Champion Award in 2009.

Peter Hambling, CIO, Lloyds of London

Peter Hambling is the Chief Information Officer of Lloyds, heading up the specialist insurance markets Information Technology Group. Previously,
he was responsible for designing and supervising the build of HSBC's second-generation global eCommerce platforms. These now run 48 personal
financial services businesses and 18 commercial banking businesses globally, servicing over 30 million customers. He has led teams pioneering,
developing and supporting very large complex multi-channel distributed global FX & MM trading systems, associated integration middleware and
market data infrastructure.

Forrester Keynotes
Planning And Delivering Capabilities Your Business Wants
Alex Cullen, Vice President, Research Director, Forrester Research
Business leaders are more bullish on technology’s potential, and as a result, they’re generating a lot of demand. But IT’s budgets are finite, and
their resources can’t do everything that’s asked of them. The result is angst. And while the balancing of supply with demand is a perennial high-wire
act for CIOs, the angst seems to be worsening as businesses position for slow economic recovery. The solution is to apply information technology
where and how it can bring the most benefit to the business. But in today’s world, this means more than better governance; it means thinking
and talking, planning and executing around enhanced business capabilities that drive business results — the first step in the BT transformation.
This session will cover:
∙∙ How capabilities can connect what the business wants with the services that IT provides.
∙∙ Using capabilities to guide planning, innovation, and execution.
∙∙ What CIOs and other IT professionals must do differently in order to adopt a capability mindset.

Harnessing The Groundswell: How Real Heroes Are Turning Consumer Technology To Business Advantage
Ted Schadler, Vice President, Principal Analyst, Forrester Research
Whether you call it “consumerization of IT” or social, mobile, video, or cloud, the impact is the same: Customers and employees are harnessing
new technology to be more powerful than you are. And you have little control over what they do. The solution is not to lock all systems down or
trample the groundswell. Instead, it is to empower employees to use the technology and skills they mastered first at home, but with IT guardrails
up and with business guidance. But how? This panel of what we call HEROes — highly empowered and resourceful operatives — has figured that
out. In this session, you will gain insight from:
∙∙ An early look at Forrester’s forthcoming book.
∙∙ IT and business executives who have learned how to harness these groundswell technologies safely, securely, and at scale to solve customer problems.

To Move From IT To BT, CIOs Need To Focus On Balance Sheets As Well As

Processes — And Smart Computing Provides The Tools To Do So
Andrew Bartels, Vice President, Principal Analyst, Forrester Research
For the past 20 years, CIOs and IT departments have mostly focused on making business processes more efficient. This focus has helped make
their companies much more productive and has improved product and service quality, with positive impacts on income statements. But there is
more to business than process efficiencies and lower operating cost; there is also the balance sheet of assets and liabilities — both tangible, such
as buildings and equipment or investments and debt, and intangible, such as brand, reputation, human capital, or intellectual property. The next
frontiers for tech departments in the transition from IT to BT are twofold: 1) optimizing the business results from processes that affect the balance
sheet, and 2) optimizing directly the returns on corporate assets and minimizing the costs of corporate liabilities. Fortunately, the tech market is
starting to provide the tools to help tech departments conquer these frontiers. These tools — which Forrester is calling Smart Computing — are still emerging and
are very much works in progress. So, CIOs need both to work with their business partners to identify ways in which Smart Computing technologies can help their
businesses address critical balance sheet issues and to work with vendors to shape the Smart Computing tools so that they can do so.

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 AGENDA

All session speakers, themes, and times are subject to change. 5

 ROLE-BASED TRACKS
TRACK A: APPLICATION DEVELOPMENT
& DELIVERY
K.I.S.S.: Keep It Simple And Spectacular
How many times have you sat through a long management meeting
for your application development and delivery organization and
wondered: “Does it have to be this complex? Are we making it
all too hard?” Well, it can be simpler, and many enterprises are
replacing the complexity of traditional IT organizations with
something different — a simpler approach. This frees development
and delivery professionals to serve the business better, with more
innovation and value — a spectacular result. How do they do it?
They begin by getting requirements right the first time. They have
learned how to scale Agile up across the organization. They have
built a world-class development team. They know how to deliver
compelling user experiences. They have learned important lessons
from software product companies that they can apply to their core
value streams. And they know how to apply the latest advances in
application technology, whether that be Java, DBMS and information
management, integration, or multichannel customer experiences, or
the latest best practices for PMOs, enterprise portfolio management,
application and ERP consolidation, or test-data management and
privacy. How can you learn to do the same? Come to Forrester’s IT
Forum Application Development & Delivery track!
Unite Business Analysts And QA Professionals To Deliver
Increased Business Value
Mary Gerush, Analyst, and Margo Visitacion, Vice President
A Checklist For Success With Cross-Channel Applications
Jost Hoppermann, Vice President, Principal Analyst, and George
Lawrie, Principal Analyst
Enterprise Portfolio Management and the EPMO:
Translating the Theory Into Reality
Margo Visitacion, Vice President
Building A World-Class Development Team
Mary Gerush, Analyst, and Diego Lo Giudice, Vice President, Principal
Consultant
The Future Of Information Management And DBMS Technology
Noel Yuhanna, Principal Analyst
Deliver The Right Software The First Time By Breathing New Life
Into Your Old Requirements Practices
Mary Gerush, Analyst
Application Modernization, Rationalization, And Consolidation
Strategies – In Search Of Leaner, Meaner Portfolios
George Lawrie, Principal Analyst
The Latest Trends In Agile, Lean, And Product-Centric Software
Delivery
Dave West, Senior Analyst
Andrea Davies
Application Development
& Delivery Professional
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TRACK B: INFORMATION & KNOWLEDGE
MANAGEMENT + BUSINESS PROCESS
Transforming The Business With People, Processes,
And Information
The promise of empowering employees with the information,
processes, and tools to solve customer problems has never
been greater. IT professionals now have a vast set of options for
supporting the workforce with emerging tools like social networks,
digital video, next-generation collaboration platforms, and
communications technologies. Yet breaking down silos and driving
real business benefits from content, processes, collaboration, and
communications infrastructure require a sound strategy. Business
Process & Applications professionals participating in this track will
learn how to align their current and future technology investments
and deployment models with transformational business process
initiatives. Information & Knowledge Management professionals
participating in this track will gain practical advice and examples of
how IT leaders are turning their people, technology, and information
management investments into distinctive business outcomes.
For Business Process & Applications Professionals
Best Practices For Consolidating And Centralizing Your BI
Environment, Including Do’s And Don’ts From Your Peers
James G. Kobielus, Senior Analyst
SAP’s Current State And Future Trajectory
George Lawrie, Principal Analyst, James G. Kobielus, Senior Analyst,
and Stefan Reid, Ph.D., Senior Analyst
BPM: The New Language Of IT To BT
Derek Miers, Principal Analyst and Alexander Peters, Ph.D., Principal Analyst
Centers Of Excellence For SAP Governance
Alexander Peters, Ph.D., Principal Analyst
Transform Business Processes Through Business Analytics
James G. Kobielus, Senior Analyst, Craig Le Clair, Principal Analyst,
and Derek Miers, Principal Analyst
For Information & Knowledge Management Professionals
Build An Innovation Center To Harness Emerging Technologies
Rob Koplowitz, Principal Analyst
SharePoint 2010 Beta: Early Lessons Learned And Road Map Planning
Rob Koplowitz, Principal Analyst
Is Google Wave The 21st-Century Future Of Collaboration?
Ted Schadler, Vice President, Principal Analyst
Turning Your Intranet Into An Efficient Information Workplace
Tim Walters, Ph.D., Senior Analyst
To SharePoint Or Not To SharePoint For External Web Sites
Stephen Powers, Principal Analyst
Brian Porter Iris Kendall
Business Process & Information & Knowledge
Applications Professional Management Professional
TRACK C: CIO
Leading Your Business Technology Transformation
As firms embark on the transformation from IT to BT (business
technology), CIOs’ leadership abilities will be put to the test.
Smart CIOs will carry the BT torch by deftly shedding their
outdated technology portfolio and processes in favor of
technology-enabled business innovations and services. This track
will arm senior IT leaders with insights and real-world examples of
emerging organizational, process, and technology practices that
drive new business value without placing the organization at risk.
Total Economic Impact™ (TEI): Justify Business-Critical IT
Investments (Action Session)
Chip Gliedman, Vice President, Principal Analyst
Business Technology Investment Strategies: Categorizing And
Classifying IT Investments In The BT Service Catalog
Chip Gliedman, Vice President, Principal Analyst
From Black Box To Glass Box: Case Studies In IT Transparency
Craig Symons, Vice President, Principal Analyst
IT Governance In A BT World
Craig Symons, Vice President, Principal Analyst
Future BT Organizational Models
Marc Cecere, Vice President, Principal Analyst
Leading Your IT Workforce Transition
Marc Cecere, Vice President, Principal Analyst
The CIO’s Guide To Social Computing
Nigel Fenwick, Vice President, Principal Analyst
Building A Road Map To BT Demand Management Maturity
Bobby Cameron, Vice President, Principal Analyst
Pursuing Emerging Technologies In Context
Bobby Cameron, Vice President, Principal Analyst
Carol Ito
CIO
TRACK D: ENTERPRISE ARCHITECTURE
Boosting The Value And Impact Of EA
In a business technology world, IT can’t remain an order-taker
and must mature its business partnership capabilities. Enterprise
architecture (EA) is the critical success factor for this partnership.
Sessions in this track will help EA professionals realize this role
in IT-business partnership — examining how to create a business-
focused and relevant architecture and how to craft an EA program
that drives this partnership.
Crafting Your Technology Strategy For Business Impact
Randy Heffner, Vice President, Principal Analyst
The Anatomy Of Capability Maps
Alex Cullen, Vice President, Research Director
You Need Information Architecture To Reap The Benefits In The
Next Tech Boom
Gene Leganza, Vice President, Principal Analyst, and Henry Peyret,
Principal Analyst
Services As Context: Binding Business Architecture To
Information And Application Architecture
Randy Heffner, Vice President, Principal Analyst; Gene Leganza, Vice
President, Principal Analyst; and Noel Yuhanna, Principal Analyst
How Next-Generation Systems Management Meets The Needs
Of Digital Business
Galen Schreck, Principal Analyst
Next-Generation Enterprise Architecture (Panel Discussion)
Moderated by: Gene Leganza, Vice President, Principal Analyst Panel:
Bobby Cameron, Vice President, Principal Analyst, Alex Cullen, Vice
President, Research Director, and Henry Peyret, Principal Analyst
The Role Of EA Before, During, And After An M&A
Henry Peyret, Principal Analyst
Marketing Tactics To Boost EA’s Value Message
Alex Cullen, Vice President, Research Director
PPM, APM, And The State Of The Art For EA Governance
Henry Peyret, Principal Analyst , and Diego Lo Giudice, Vice President,
Principal Consultant
Eric Adams
Enterprise Architecture
Professional
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ROLE-BASED TRACKS

TRACK E: INFRASTRUCTURE & TRACK F: SOURCING & VENDOR

OPERATIONS + SECURITY & RISK MANAGEMENT

Enabling Business Transformation Through IT Sourcing Strategies For The Business-Technology-

Infrastructure, Operations, Security, And Risk
Management
As the global economy recovers, pent-up business demand for new
applications and new market initiatives will thrust infrastructure
and operations (I&O) and security and risk management (SRM)
leaders and their teams into the heart of the business technology
(BT) transformation. But with these new opportunities — such
as cloud computing, client virtualization, and mobility — come
increased security and risk management concerns. This track
will show how I&O and SRM decision-makers can embrace BT
activities and apply their expertise and techniques to elevate
skills and accelerate business capabilities.
Focused Enterprise
As firms embark on the transformation from IT to BT, sourcing and
vendor management professionals must assume new roles. They
must help the business understand key technology trends and
tradeoffs of new and legacy sourcing models, and they must ensure
maximum value from vendor investments. They play a crucial role
in optimizing technology spend — and in making sure that they are
taking advantage of newer models like SaaS and cloud services
where it makes sense. This track will focus on key sourcing and
vendor management strategies for making BT work across
major areas of technology investment including applications,
infrastructure, services, and telco.

Building A Skills Competency Benchmark For Your Infrastructure Planning, Building, And Running Your Multisourcing Model
& Operations Team (Action Session) Euan Davis, Principal Analyst
Rachel A. Dines, Researcher Can Your Offshore Providers Help In Business Transformation?
Optimizing Service Management: Automate With Continual Sudin Apte, Principal Analyst
Service Improvement Measuring The Risks And Value Of Emerging Technologies
Glenn O’Donnell, Senior Analyst Chris Andrews, Senior Analyst
Justifying Your Cloud Investment The Future Of Application Services In The Cloud
James Staten, Principal Analyst Liz Herbert, Senior Analyst
The Future Of Client Virtualization SaaS Sourcing Strategies: How To Sustain Business
Benjamin Gray, Senior Analyst Empowerment While Maintaining IT Goals
The Mobile Platform Wars Escalate Liz Herbert, Senior Analyst
Benjamin Gray, Senior Analyst Understanding The Strengths And Weaknesses Of Major IT
Assessing The Maturity Of Green IT In Your Organization (Action Sourcing Models
Session) Wolfgang Benkel, Principal Consultant
Doug Washburn, Analyst Focus On Governance To Drive Sourcing Success
Real-World Infrastructure Efficiency KPIs Euan Davis, Principal Analyst, and Wolfgang Benkel, Principal
Andrew Reichman, Senior Analyst Consultant
Security In The Cloud — A Paradigm Shift How Sourcing Professionals Can Drive More Innovation From
Khalid Kark, Vice President, Principal Analyst Service Providers
Chris Andrews, Senior Analyst
Building A World-Class Security Organization
Khalid Kark, Vice President, Principal Analyst New Global Telecoms Service Delivery Models: Enterprises Will
Identity Management In 2010: Building A Flexible, Compliant, Benefit From Emerging ICT And Cloud-Type Telecoms Services
Brownlee Thomas, Ph.D., Principal Analyst
Secure Foundation
Andras Cser, Principal Analyst Naughty Software Licensing — Is The Obituary Premature?
Liz Herbert, Senior Analyst

Ian Oliver Sean Rhodes Stefan Valenti

Infrastructure & Operations Security & Risk Professional Sourcing & Vendor
Professional Management Professional

8
TRACK G: TECHNOLOGY PRODUCT
MANAGEMENT & MARKETING + VENDOR
STRATEGY
Engaging BT Professionals: Navigating The Next
Three Years Of Tech Industry Recovery
Enterprise technology customers are seizing greater control over
their destinies as they transform business with IT. These business
technology (BT) professionals increasingly base decisions in
terms of business outcomes, not traditional technology feature,
function, or performance metrics. B2B tech companies must
significantly upgrade core customer-facing competencies
to successfully engage business technologists. The tech
industry’s new winners will be vendors that undergo their own BT
transformation — introducing BT into all marketing, selling, and
customer interactions that in turn will power clients’ BT adoption
and success. Technology vendors large and small need to navigate
huge issues in order to succeed, including the size and shape of
the tech industry’s recovery in 2010 and beyond, pivoting to “as-
a-service” delivery and pricing of IT capabilities, and the advent
of Smart Computing that will bring IT capabilities to bear on new
classes of business problems.
Sales Enablement: Effective Practices And Leadership Lessons
Learned
Eric G. Brown, Vice President, Research Director, and Bradford J.
Holmes, Vice President, Role Manager – Sales Enablement
Dynamic Product Portfolios For Dynamic Channels
Tom Grant, Ph.D., Senior Analyst, and Tim Harmon, Senior Analyst
Building Powerful B2B Technology Communities
Peter Burris, Principal Analyst, Research Director
The Future Of The B2B Technology Marketing Mix
Michael Gale, Vice President
The Tech Industry Rebound In 2010 And Beyond
Andrew Bartels, Vice President, Principal Analyst,
Holger Kisker, Ph.D., Senior Analyst
Strategies For “Everything-As-A-Service” Pricing And Delivery Models
Pascal Matzke, Vice President, Principal Analyst
The Cloud Opportunity for Strategists
Stefan Reid, Senior Analyst
Travis Martin
Technology Product Management
& Marketing Professional
Victor Scott
Vendor Strategy Professional
ATTEND A PRE-FORUM WORKSHOP!
June 8, 2010 – Lisbon
The Marketing Of IT
Led by Bobby Cameron, Vice President, Principal Analyst, Forrester
Research
Participants in this Workshop will learn how to develop an IT
marketing program that improves the communication of IT’s value
and increases the successful deployment and adoption of IT-based
solutions. The Workshop will provide detailed guidance on how to
get started marketing IT’s work, using examples of how other IT
organizations organize, justify, target, and deliver successful IT
marketing campaigns. Topics covered include: making the case
for IT marketing, establishing a marketing plan, segmenting the
business and IT audience, using multiple communication channels,
taking advantage of portals and newsletters, assigning the work,
using external PR where appropriate, and measuring the program’s
success. Through discussions and group exercises, participants will
gain valuable insight and sample takeaways that will enable their
IT organizations to elevate business’ perception and involvement —
improving IT’s effectiveness.
www.forrester.com/itforumworkshop
Justifying Technology Investments
Led by Robert Cormier, Principal Consultant, Forrester Research
Learn the fundamentals for building effective business cases
for technology investments by applying Forrester’s proven Total
Economic Impact™ (TEI) framework and methodology. Forrester
Principal Consultant, Bob Cormier, teaches you how to build
sound business cases; easily understand basic financial concepts;
quantify business benefits, risks, and flexibility options; and
prioritize and communicate with business stakeholders and
management. Apply this learning in exercises and a case study,
ending the day building an action plan to incorporate an improved
technology business case process within your organization.
www.forrester.com/itforumworkshopJTI
Pre-Forum Workshop pricing: €1,500 for paying IT Forum EMEA
2010 attendees (€1,975 regular rate).
To register, call: +31 (0)20.305.4848
,, ,,
"From the view of a sourcing unit in the financial industry,
the Forrester IT Forum conference provided valuable insights
into other buyers' challenges, the latest IT developments, and
good, relevant networking opportunities."
Jacob Ikkala, Sourcing Specialist, Group Sourcing, Nordea
9
 EXPERT ADVICE
Consistently rated as one of the most popular features of Forrester Events, One-On-One Meetings give you the opportunity to discuss
unique IT issues facing your organization with Forrester analysts. IT Forum EMEA 2010 attendees may schedule three 20-minute
One-On-One Meetings with the Forrester analysts of their choice, depending on availability.
PARTICIPATING FORRESTER ANALYSTS AND COVERAGE AREAS:
Serving Application Development & Delivery Professionals
Mary Gerush, Analyst
Application Development, Application Development Management, Application
Development Metrics & Benchmarks, Application Development Organizational
Structure, Application Development Processes & Tools, Application Development
Roles & Responsibilities, IT Management, Portfolio Management & PMOs, Project
Management Tools & Processes, Requirements Definition & Management
Jost Hoppermann, Vice President, Principal Analyst
Application Development, Application Planning & Strategy, Architecture & Technology
Strategy, Banking Platforms, EA Governance Processes, EA Organizational Structure,
Enterprise Architecture, Enterprise Architecture Practices, Financial Services,
Multichannel Architecture, Retail Banking
George Lawrie, Principal Analyst
Consumer Packaged Goods, Enterprise ERP, Enterprise Resource Planning
Applications, Financial Services, Manufacturing, Packaged Applications,
Professional Services, Retail, Supply Chain Management
Diego Lo Giudice, Vice President, Principal Consultant
Application Architecture, Application Development, Application Development
Processes & Tools, Architecture & Technology Strategy, Enterprise Architecture,
Enterprise Architecture Domains, Enterprise Architecture Practices, IT Management,
Open Source Strategy, SOA & Web Services, Sourcing & Procurement, Sourcing
Strategy & Execution Also serving Business Process & Applications professionals
Margo Visitacion, Vice President
Agile Methodologies, Application Development, Application Development Processes
& Tools, IT Management, Portfolio Management & PMOs, Project Portfolio
Management, Quality Assurance, Testing & Test Management
Dave West, Senior Analyst
Agile Methodologies, Application Development Metrics & Benchmarks, Processes
& Methodologies, Processes & Tools, Application Infrastructure Technologies,
Application Life-Cycle Management, EA Modeling & Repository Tools, Enterprise
Architecture, IT Management, Portfolio Management & PMOs, Programming
Languages, Project Management Tools & Processes, Requirements Definition &
Management, Software Change & Configuration Management, Software Modeling
Noel Yuhanna, Principal Analyst
B2B Sales & Marketing, Business Continuity & Disaster Recovery, Clustering,
Computer Architectures, Data Center Management, Data Integration, Data
Management, Data Protection, Data Security, Database Management Systems,
Enterprise Architecture, IT Infrastructure & Operations, Information & Knowledge
Management, Information Protection, Integration Technologies, Mobile Services,
Security & Risk, Storage & Data Management, Telecommunications Services
Serving Business Process & Applications Professionals
Derek Miers, Principal Analyst
Application Development, B2B Sales & Marketing, Enterprise Marketing Platforms,
Interactive Marketing, Marketing & Advertising, Marketing Automation, SOA & Web
Services
James G. Kobielus, Senior Analyst
Analytic Applications, Business Intelligence, Data Integration, Data Management,
Data Mining & Advanced Analytics, Data Visualization, Data Warehousing, Database
Management Systems, Enterprise Portals & Search, Information & Knowledge
Management, Integration Technologies, OLAP, Predictive Analytics, Text Mining &
Analytics
Craig Le Clair, Principal Analyst
Business Process Management, Case Management, Document Imaging, eForms, &
Information Capture, Document Process Outsourcing, Electronic Invoice Presentment
& Payment , Electronic Medical Records, Enterprise Content Management, Healthcare
& Life Sciences, Healthcare Technologies, IT Services, Information & Knowledge
Management, Outsourcing, Packaged Applications, Sourcing & Procurement,
Sourcing & Procurement Applications
Alexander Peters, Ph.D., Principal Analyst
Enterprise Architecture, IT Governance, IT Management, IT Organization, IT Strategic
Planning, IT Strategy, Planning, & Governance, Organizational Design & Change
Management, Sourcing & Procurement, Sourcing Strategy & Execution
Serving CIOs
Bobby Cameron, Vice President, Principal Analyst
Application Development, Architecture & Technology Strategy, Business Value
of IT, Governance, Risk, & Compliance, IT & Business Alignment, IT Governance,
IT Management, IT Operations Measurement, IT Strategic Planning, IT Strategy,
Planning, & Governance, Security & Risk, Serving The Business
Marc Cecere, Vice President, Principal Analyst
Application Development, Architecture & Technology Strategy, Budgeting &
Forecasting, Cost Control, IT Management, IT Organization, IT Spending & Budgeting,
IT Strategic Planning, IT Strategy, Planning, & Governance, Organizational Design &
Change Management
10
Nigel Fenwick, Vice President, Principal Analyst
Business Technology, Business Value of IT, CIO Leadership, CIO Role, Customer
Experience, IT & Business Alignment, IT As A Business, IT Management, IT Strategic
Planning, IT Strategy, Planning, & Governance, Retail, Retail Technologies, Serving
The Business, Social Computing & Web 2.0, The Marketing Of IT
Chip Gliedman, Vice President, Principal Analyst
Business Process Management, CRM Strategy & Deployment, Customer Relationship
Management, Customer Relationship Management Applications, Customer Service &
Support, IT Management, IT Spending & Budgeting, Packaged Applications, Portfolio
Management & PMOs, Total Economic Impact™
Craig Symons, Vice President, Principal Analyst
Balanced Scorecard, CIO Leadership, CIO Role, IT Governance, IT Management, IT
Organization, IT Portfolio Management, IT Strategic Planning, IT Strategy, Planning,
& Governance
Serving Enterprise Architecture Professionals
Alex Cullen, Vice President, Research Director
IT Management, IT Organization, IT Strategy, Planning, & Governance, Organizational
Design & Change Management
Randy Heffner, Vice President, Principal Analyst
Application Architecture, Application Development, Application Development
Processes & Tools, Application Security, Digital Business Architecture, Enterprise
Architecture, Enterprise Architecture Domains, SOA & Web Services, SOA Design,
SOA Management & Web Services Management, SOA Platforms, SOA Security, SOA
Strategy, Security & Risk, Service-Oriented Architecture, Software Modeling
Gene Leganza, Vice President, Principal Analyst
Application Architecture, Enterprise Architecture, Enterprise Architecture Domains,
Government, IT Management, IT Strategic Planning, IT Strategy, Planning, &
Governance, Information Architecture, Technical Architecture
Henry Peyret, Principal Analyst
EA Modeling & Repository Tools, Enterprise Architecture, Enterprise Architecture
Practices, Government, Healthcare & Life Sciences, Manufacturing, Professional
Services, Retail, Telecommunications Services, Transportation & Logistics, Travel
Galen Schreck, Principal Analyst
Cloud Computing, Computer Architectures, Data Center Management, Enterprise
Architecture, Enterprise Architecture Domains, High Availability/Fault Tolerance,
IT Infrastructure & Operations, IT Management, IT Strategic Planning, IT Strategy,
Planning, & Governance, Processor Architectures, Server Virtualization, Systems
Management, Systems Partitioning & Virtualization, Technical Architecture
Serving Information & Knowledge Management Professionals
Rob Koplowitz, Principal Analyst
Collaboration Strategy, Enterprise Collaboration, Information & Knowledge
Management, Information Workplace, Instant Messaging, Messaging
Stephen Powers, Principal Analyst
Digital Asset Management, Document Management, Enterprise Content
Management, Information & Knowledge Management, Web Content Management
Ted Schadler, Vice President, Principal Analyst
Collaboration Platforms & Strategy, Enterprise Collaboration, Information &
Knowledge Management, Information Workplace, Instant Messaging, Real-Time
Collaboration, Web Conferencing
Tim Walters, Ph.D., Senior Analyst
Digital Asset Management, Document Management, Enterprise Content Management,
Information & Knowledge Management, Web Content Management
Serving Infrastructure & Operations Professionals
Rachel A. Dines, Researcher
Build And Lead A High-Performing Infrastructure And Operations Team, Business
Value Of IT, Data Center Management, Data Center Planning, IT Infrastructure &
Operations, IT Management, IT Operations Measurement, IT Organization, IT Strategy,
Planning, & Governance, Server Management, Server Virtualization, Serving The
Business, Systems Management, The Marketing Of IT
Benjamin Gray, Senior Analyst
Client Computing Hardware, Client Operating Systems & Software, Enterprise
Desktops, Enterprise Laptops, Enterprise Mobile Devices, Enterprise Mobility, IT
Infrastructure & Operations, Mobile Operating Systems, Mobile Services, Mobile
Software & Platforms, Telecommunications Services
 Glenn O'Donnell, Senior Analyst
Application Development, Application Performance Monitoring, Business Service
Management, CMDB, Capacity Modeling & Planning, Data Center Automation, IT
Asset Management, IT Infrastructure & Operations, IT Management, IT Organization,
IT Process Automation, IT Service Management, IT Strategy, Planning, & Governance,
ITIL, Infrastructure Change Management, Infrastructure Configuration Management,
Infrastructure Metrics, Integrated IT Management, Networking, Organizational
Design & Change Management, Server Management, Server Provisioning, Service-
Level Management, Software Distribution, Systems Management
Andrew Reichman, Senior Analyst
Consumer Electronics, Consumer Technology, Data Archiving, Data Protection, IT
Infrastructure & Operations, Next Generation DVDs, Storage & Data Management,
Storage Management, Storage Networking
Phil Sayer, Principal Analyst
Client Security & Management, Convergence Services, Data Services, Enterprise
Mobile Devices, Enterprise Mobility, Financial Services, IT Infrastructure &
Operations, IT Services, LAN Protocols & Standards, Local Area Networks, Managed
Telecommunications Services, Mobile Device Management, Mobile Services,
Networking, Outsourcing, Telecommunications Services, Unified Communications,
Voice Over IP Platforms, Voice Over IP Services, Wide Area Network Services
James Staten, Principal Analyst
Blade Servers, Capacity On Demand & Utility Computing, Cloud Computing, Computer
Architectures, Data Center Architecture, Data Center Consolidation, Data Center
Management, Grid Computing, IT Infrastructure & Operations, Server Consolidation,
Server Hardware, Server Virtualization, Systems Management, X86 Servers
Doug Washburn, Analyst
Client Computing Hardware, Data Center Management, Green IT, IT Infrastructure &
Operations, IT Management, IT Organization, Server Hardware, Server Management,
Storage & Data Management, Storage Management
Serving Security & Risk Professionals
Andras Cser, Principal Analyst
Enterprise Single Sign-On, Entitlement Management, Financial Services, Healthcare
& Life Sciences, Identity & Access Management, Mobile Services, Passwords,
Professional Services, Security & Risk, Strong Authentication, Telecommunications
Services, User Account Provisioning, Web Single Sign-On
Khalid Kark, Vice President, Principal Analyst
Governance, Risk, & Compliance, IT Compliance Management, IT Risk Management,
Regulations & Legislation, Security & Risk, Security Performance Management,
Security Policies, Security Program Governance, Security Services, Security
Standards, Regulations, & Legislation, Security Strategy
Serving Sourcing & Vendor Management Professionals
Chris Andrews, Senior Analyst
B2B Sales & Marketing, Contract Negotiations, Corporate Strategy, Go-To-Market
Strategies, IT Consulting, IT Services, Innovation Networks, Marketing & Sales
Strategies, Mergers & Acquisitions, Mergers & Acquisitions Best Practices, Offshore
Services, Product & Solutions Strategies, RFPs, Sourcing & Procurement, Sourcing
Strategy & Execution, Strategy Execution & Measurement, Strategy Frameworks &
Models, Systems Integration, Vendor Management, Vendor Positioning
Sudin Apte, Principal Analyst
IT Services, Offshore Services, Outsourcing, Systems Integration
Wolfgang Benkel, Principal Consultant
Wolfgang is Principal Consultant in Forrester’s’ IT User Practice in Europe. He has
built extensive experience in advising clients on outsourcing contracts, with a
specific focus infrastructure and infrastructure related services. He has extensive
experience in outsourcing strategy, service definition and pricing, RfP design and
review, vendor selection support, service transition, contract negotiation support,
contract and service review, and vendor governance model. Wolfgang has been
involved in building and deploying price benchmarks within an outsourcing context in
multimillion Euro outsourcing contracts.
Euan Davis, Principal Analyst
Alternative Offshore Geographies, Application Outsourcing, Contract Negotiations,
Data Center Management, Data Center Outsourcing, ERP Outsourcing, Governance,
Risk, & Compliance, Green Business Strategy, Green IT, Help Desk & Desktop
Outsourcing, IT Infrastructure & Operations, IT Strategy Consulting, Multisourcing
& Multiprovider Strategy, Offshore Services, Outsourcing, Package Implementation
Services, Service-Level Agreements, Sourcing & Procurement, Supplier Scorecarding,
Sustainable Sourcing, Systems Integration, Vendor Evaluation, Vendor Management
Brownlee Thomas, Ph.D., Principal Analyst
Broadband & Remote Access, Client Security & Management, Contract Negotiations,
Convergence Services, Data Services, Enterprise Mobile Devices, Ethernet Access,
Fixed-Mobile Convergence, Global Mobile Services, Global Telecommunications
Services, Hosted & Managed IP PBX Services, IT Infrastructure & Operations, IT
Services, Long-Distance Voice Services, Managed Telecommunications Services,
Mobile Broadband Access, Mobile Device Management, Mobile Roaming,
Networking, Outsourcing, RFPs, Remote Work & Telecommuting, Site-To-Site MPLS
Services, Site-To-Site Video/Videoconferencing Services, Sourcing & Procurement,
Telecommunications Services, Unified Communications, Vendor Evaluation, Vendor
Management, Voice Over IP Platforms, Wide Area Network Services, Wireless Data
Services, Wireless Voice Services — Mobile Voice & VoWi-Fi
Liz Herbert, Senior Analyst
Accounting Systems, Contract Negotiations, Distribution Channels — ISVs, OEMs,
& VARs, Enterprise ERP, Enterprise Resource Planning Applications, Financial
Management, IT Consulting, Midmarket ERP, Outsourcing, Package Implementation
Services, Packaged Applications, Pricing, RFPs, Service-Level Agreements, Software
As A Service, Sourcing & Procurement, Supplier Scorecarding, Sustainable Sourcing,
Systems Integration, Vendor Evaluation, Vendor Management
Serving Technology Product Management & Marketing Professionals
Peter Burris, Principal Analyst, Research Director
The methods, tools, techniques and technologies of Business Process Management
(BPM), Business Process Improvement, Business Transformation and Organisational
Change; with a special emphasis on an outcome-based, customer-focused approaches.
Tom Grant, Ph.D., Senior Analyst
Application Development, B2B Sales & Marketing, Competitive Analysis, Computer
Hardware & Software Industry, Consumer Blogs, Customer Experience, Design &
Usability Processes, EA Communication & Training Processes, EA Organizational
Structure, Energy & Utilities, Enterprise Architecture, Enterprise Portals & Search,
Forrester TechRadar™, Globalization & Emerging Markets, Go-To-Market Strategies,
Government, Information & Knowledge Management, Innovation Best Practices,
Market Research Tools & Best Practices, Marketing & Sales Strategies, Pricing
Strategies, Product & Solutions Strategies, Research & Development, Rich Internet
Applications, Scenario Design, Serious Gaming, Social Computing & Web 2.0,
Social Technographics, Tech Marketing Channel Strategies, Tech Marketing Value
Proposition Development & Messaging, Technographics Segmentation, User-
Generated Content, Widgets, eGovernment
Tim Harmon, Senior Analyst
Boost leads and productivity through an integrated marketing mix, Build business
with effective channel partners, Drive client value and profits via effective product
management, Drive sales and pipeline performance via effective, end-to-end
programs, Engage customers and prospects globally using social media, Establish a
global brand that attracts opportunity and drives sales
Serving Technology Sales Enablement Professionals
Eric G. Brown, Vice President, Research Director
Emerging Marketing Channels, Healthcare & Life Sciences, Marketing & Advertising,
Marketing Organization & Culture, Value-Based Marketing
Bradford J. Holmes, Vice President, Role Manager — Sales Enablement
B2B Sales & Marketing, Government, Healthcare & Life Sciences, Tech Marketing
Strategies, Tech Marketing Tools & Best Practices
Serving Vendor Strategy Professionals
Andrew Bartels, Vice President, Principal Analyst
Authentication, Authorization, & Audit, B2B Sales & Marketing, Financial Services,
Government, High-Tech, IT Spending & Budgeting, Professional Services, Security
& Risk, Smart Cards, Sourcing & Procurement, Tech Marketing Strategies, Tech
Marketing Tools & Best Practices, Tech Sector Economics, eBusiness/eCommerce,
eCommerce Platforms & Technologies
Ellen Daley, Vice President, Role Manager – Vendor Strategy
B2B Sales & Marketing, Enterprise Mobility, Market Research Tools & Best Practices,
Tech Marketing Strategies & Best Practices, Telecommunications Services
Mike Cansfield, Principal Analyst
Communication Service Provider Issues & Technologies, Convergence Services,
European Telecommunications Services, Managed Telecommunications Services,
Structural Separation, Telecommunications Marketing, Telecommunications
Services, Telecommunications Services By Region, Wholesale Communications
Holger Kisker, Ph.D., Senior Analyst
Application Development, Application Strategy & Selection, Business Process
Management, Business Process Modeling, Customer Relationship Management,
Energy & Utilities, Enterprise Architecture, Enterprise Resource Planning
Applications, Information & Knowledge Management, Manufacturing, Order
Management, Packaged Applications, Supply Chain Management
Pascal Matzke, Vice President, Principal Analyst
B2B Sales & Marketing, Customer Relationship Management, Go-To-Market
Strategies, Marketing & Advertising, Mergers & Acquisitions, Offshore Services,
Outsourcing, Packaged Applications, Partner & Affiliate Marketing, Product &
Solutions Strategies, Sourcing & Procurement, Sourcing Execution, Sourcing
Strategy & Execution, Stakeholder Alignment, Strategy Execution & Measurement,
Systems Integration, Technology Vendor Alliances & Partnerships
Thomas Mendel, Ph.D., Vice President, Research Director
B2B Sales & Marketing, Business Service Management, CMDB, Corporate Strategy,
Data Center Management, IT Infrastructure & Operations, IT Management Software,
IT Process Automation, Media & Entertainment, Mobile Services, Product & Solutions
Strategies, Service-Level Agreements, Sourcing & Procurement, Strategy Execution
& Measurement, Systems Management, Telecommunications Services
Stefan Ried, Ph.D., Senior Analyst
Application Development Processes & Tools, Application Infrastructure Technologies,
Application Planning & Strategy, Application Platforms & Programming Strategy,
Application Server Platforms, Architecture & Technology Strategy, B2B Sales &
Marketing, EA Governance Processes, EA Organizational Structure, Enterprise
Architecture Practices, Enterprise Service Bus, IT Infrastructure & Operations,
Professional Services, Repositories & Registries, SOA & Web Services, SOA
Governance, Service-Oriented Architecture
11
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