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strategy-with-izigg-2502759.html
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Marketing mix decisions generally are discussed according to how a business is going to be able to
operate within their target market procedures. The four terms that are most often mentioned when
applicable to that company's marketing mix plans are: {product} {price} {place} {promotion}
The ingredients often added for polishing a normal large corporation's marketing mix include product
planning, pricing, branding, distribution channels, personal selling, advertising, promotions,
packaging, display, servicing, physical handling, and fact finding and analysis. When a company
decides how best to target the demographic that will reach their ideal customer base, they will mix
and match all of the previous terms. Some have to use all terms from product planning to physical
handling. WeZigg and iZigg have designed a marketing mix that is far less complicated than standard
marketing mix strategies.
As the mobile media market begins to skyrocket, WeZigg and iZigg will have the edge on the
competition by simplifying their strategies. There is no physical handling of any product. Mobile media
marketing mix strategy is shortened for the benefit of the end customer, therefore any business owner
will be able to understand why his or her advertising budget will be lowered by the iZigg brand utilized
for text message marketing. There is also no servicing, packaging, branding, or display with the
product that iZigg is about to launch.
By incorporating the most popular short code into their marketing mix plan, iZigg will certainly
become the foremost worldwide leader in the mobile media industry. "90210" is the product clincher.
Other companies have tried to duplicate the marketing mix strategies that iZigg will bring to the
mobile media market, however the strategies that iZigg brings to the table have not been
implemented. The product stands alone. The price range for all packages that iZigg will provide will
not be touched either because the short code "90210" cannot be duplicated. It is hands down the
most recognized short code on the planet. The place will be a worldwide market. The promotion side
of the marketing mix will be self explanatory.
L&T
The Larsen & Toubro Limited - SWOT Analysis company profile is the essential source for top-
level company data and information. Larsen & Toubro Limited - SWOT Analysis examines the
company’s key business structure and operations, history and products, and provides summary
analysis of its key revenue lines and strategy.
Larsen & Toubro (L&T) is a technology, engineering, construction, and manufacturing company.
The company's other key activities include manufacturing of electrical and electronic equipment,
services, and information technology. The company operates primarily in India. L&T is
headquartered in Mumbai, India and employs about 37,400 people. The company recorded
revenues of INR410,718.3 million ($8,961.9 million) in the financial year ended March 2009
(FY2009), an increase of 37.4% over FY2008. The operating profit of the company was
INR47,965 million ($1,046.6 million) in FY2009, an increase of 32.9% over FY2008. The net
profit was INR37,894.6 million ($826.9 million) in FY2009, an increase of 63% over FY2008.
- Provides all the crucial information on Larsen & Toubro Limited required for business and
competitor intelligence needs
- Contains a study of the major internal and external factors affecting Larsen & Toubro Limited in
the form of a SWOT analysis as well as a breakdown and examination of leading product revenue
streams of Larsen & Toubro Limited
-Data is supplemented with details on Larsen & Toubro Limited history, key executives, business
description, locations and subsidiaries as well as a list of products and services and the latest
available statement from Larsen & Toubro Limited
Reasons to Purchase
Larsen & Toubro Limited (L&T) is a technology, engineering, construction and manufacturing
company. The company is engaged in providing a wide range of advanced solutions, products
and services in the technology, engineering, construction and manufacturing sectors. L&T’s
businesses are supported by a wide marketing and distribution network. L&T has manufacturing
facilities in India, China, Oman and Saudi Arabia, with a global supply network in 10 locations
across the world including Houston, London, Milan, Shanghai and Seoul. Furthermore, the
company’s customers include major players in more than 30 countries. It principally operates in
Asia, the US, the UK, Europe and the Middle East.
Jul 15, 2010 L&T Joint Venture Companies Start Turbine-Generators And Boilers Production
Jul 14, 2010 Larsen & Toubro Wins INR3.76 Billion Contract From ONGC
Jul 14, 2010 AREVA T&D Commissions 66kV Sub-Station For Terminal 3 Of IGIA
Jul 05, 2010 PFC Postpones RFQ Bidding Deadline For 4,000MW Chhattisgarh UMPP In India
Jun 30, 2010 L&T Secures Orders Totaling INR13.83 Billion
This comprehensive SWOT profile of Larsen & Toubro Limited provides you an in-depth strategic
analysis of the company’s businesses and operations. The profile has been compiled by
GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and
weaknesses and the potential opportunities and threats. The profile helps you formulate
strategies that augment your business by enabling you to understand your partners, customers
and competitors better.
Note-: Some sections may be missing if data is unavailable for the company.
You get detailed information about the company and its operations to identify potential
customers and suppliers.
-The profile analyzes the company’s business structure, operations, major products and services,
prospects, locations and subsidiaries, key executives and their biographies and key
competitors.
Understand and respond to your competitors’ business structure and strategies, and capitalize on
their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are
analyzed and presented in the profile objectively. Recent developments in the company covered
in the profile help you track important events.
Equip yourself with information that enables you to sharpen your strategies and transform your
operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential
assessed in the profile. Competitive and/or technological threats are highlighted.
Scout for potential investments and acquisition targets, with detailed insight into the companies’
strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends,
profitability, growth, margins and returns, liquidity and leverage, financial position and
efficiency ratios.
Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are
incorporated in the profile to assist your academic or business research needs