BUSINESS COMMUNICATION ASSIGNMENT

1.Communication Lapses that aggravated Pro-jallikattu Protests

2. Communication Lapses that led to Gorakhpur tragedy

Submitted to
Dr.S.MEKALA
Asst.Professor
Department of English
National Institute of Technology, Trichy

Submitted on 21-September-2017
ACKNOWLEDGEMENTS
This study was carried out with the support of all the people mentioned herewith.

We thank Dr.S.Mekala, Asst. Professor, Department of English, National Institute of

Technology, for guiding us with the different barriers of communication and how they
influenced Pro-jallikattu Protests and Gorakhpur hospital deaths.

We would also like to show our gratitude to the Dr.S.Mekala, Asst. Professor, Department of
English, National Institute of Technology for sharing her pearls of wisdom with us during the
course of this assignment, and we thank the journal publishers for their so-called insights.

Lastly all of us who have actively participated in creating of the documentation are thanked with
a heartfelt gratitude.

Introduction
Communication is neither the transmission of a message nor the message itself. It is the mutual
exchange of understanding, originating with the receiver. Communication needs to be effective
in business. Communication is the essence of management. The basic functions of management
(Planning, Organizing, Staffing, Directing and Controlling) cannot be performed well without
effective communication.

Objective of the Study

To study how large or small lapses in communication can cause major mishaps like Gorakhpur
hospital deaths and cause widespread protests like Pro-jallikattu affecting life of large number of
people.

Need of the Study

To understand the importance of communication. Communication consists in transmitting

information. The ideas should be accurately replicated in the receiver’s mind, i.e. the receiver
should get exactly the same ideas as were transmitted. If the process of communication is
perfect, there will be no dilution, exaggeration or distortion of the ideas. The purpose of
communication is to elicit actions.

CASE I – Communication Lapses that aggravated Pro-jallikattu Protests

Profile of the case study

Jallikattu is a traditional spectacle in which bull, breeds, is released into a crowd of

people, and multiple human participants attempt to grab the large hump on the bull's back with
both arms and hang on to it while the bull attempts to escape. Participants hold the hump for as
long as possible, attempting to bring the bull to a stop. In some cases, participants must ride long
enough to remove flags on the bull's horns.

The pro-jallikattu protests refers to the numerous leaderless youth groups protesting in January
2017 in large groups in several locations across Tamil Nadu, across India, as well as overseas.

The chief motivation of the protest was against the Supreme Court's order to ban jallikattu,
which is held during Pongal, a harvest festival in the state of Tamil Nadu, India. The sport is
conducted annually on the second day of the Tamil month Thai. The sport was banned by the
Supreme Court in a decision citing cruelty to animals based on a lawsuit filed by the animal
rights activists group, People for the Ethical Treatment of Animals (PETA), which asserted that
the tradition violates the Prevention of Cruelty to Animals Act (PCA).

Rationale for selecting the case study

  The case study analysis is based on communication lapses that occurred during pro-
jallikattu protests between protesters, government, general public and media.
 Pro-jallikattu protests could have been easily resolved but it out of control due to serious
communication lapses.
 From this Jallikattu protest we can pick up various possibilities of communicational lapse
which likely to happen in our surrounding.
 And also, we can learn how communicational accuracy ends up hectic situation in a
peaceful manner.
 In addition to this it also gives the knowledge of some reason behind communication
lapses to occur.

Analysis of the case study

There is always a possibility of misunderstanding the feelings of the sender of the message or
getting a wrong meaning of it. The words, signs, and figures used in the communication are
explained by the receiver in the light of his experience which creates doubtful situations. This
happens because the information is not sent in simple language.

The analysis is briefly described below,

• Communication lapse by Government

• Lag in raising voice against the ban of Jallikattu by people.
• National media’s delay in broadcasting the huge protest.
• People’s icons voice against the ban of Jallikattu were mixed and confusing.
• Communication Lapse between Rural Tamil people and PETA
• Communication failure in ending up the protest.

CASE II- COMMUNICATION LAPSES THAT LED TO

GORAKHPUR TRAGEDY
PROFILE OF THE CASE STUDY
The BRD Medical College hospital is one of the biggest government hospitals in Uttar Pradesh
to have specialized facility to treat neo-natal and paediatric encephalitis.
It has seen a number of child deaths since 1978, when the first encephalitis outbreak in the
Gorakhpur region. During 1978-2017, around 25,000 children have died of encephalitis.
In an extremely tragic incident, 30 children died in the Baba Raghav Das Medical College,
Gorakhpur over a period of 48 hours

As of 2 September 2017, the month of August saw the highest number of deaths.

CASE ANALYSIS
The various reasons behind the tragedy were found to be:
 1. Lack of oxygen cylinders due to non-payment of dues.
2. Theft of oxygen cylinders, only 50 instead of 400.
3. Chief Minister Yogi adityanath blamed a lack of cleanliness and hygiene.

COMMUNICATION LAPSES
 Pushpa sales had repeatedly written to medical college about pending payments but never
got a response.
 Aug. 12, the hospital's principal RK Mishra was suspended on 12 august by the
government of Uttar Pradesh for "negligent behaviour" after which he resigned.
 On 13 august, the Head of encephalitis ward at the hospital, Kafeel khan, was removed as
the nodal officer.
 CM Yogi Adityanath raised complaint 20 times in 12 years from 2003- 2014 .
 In April 2003 and December 2003, Yogi Adityanath raised the encephalitis issue that led
to a debate.
 In Aug. 2005, he discussed the issue with then union minister of health and family
welfare Mr.Anbumani ramadoss in the parliament.
 The number of deaths in BRD medical college alone stood at: 937 in 2005; 431 in 2006;
516 in 2007; 410 in 2008 and 98 in 2009 until July.
 He made similar speeches in Dec 2011 and November 2013 in which he updated the
death numbers at BRD medical college.
 In 2012 and 2013, he raised questions about the setting up of new campuses of the all
India institute of medical sciences.
 In December 2014, he met health and family welfare JP Nadda to discuss about the same
issue.

INFERENCE
 Gorakhpur hospital tragedy was the result of communication lapses between staffs of the
hospital, between the cylinder supplier and hospital authority, between the health ministry and
state ministry.