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QUESTIONNARIE

Hello,

I am Ashish Kumar Nanda pursuing MBA at Sambalpur University and I’m doing a project on consumer
behaviour towards ITC’s Classmate Notebook. So I request you to give your opinion on the following questions.

NAME: GENDER: a) Male [ ] b) Female [ ]

AGE GROUP: a) 5 to 15 [ ] b) 15 to 25 [ ] c) 25 to 40 [ ] d) 40& above [ ]

OCCUPATION: a) Student [ ] b) Service [ ] c) Business [ ] d) Others [ ]

Please tick (√) on your desired option and feel free to answer.

1. Do you use ITC’s Classmate Notebook?

a) Yes [ ] b) No [ ]
2. If no, Which Company Notebooks do you use?
a) Schoolmate [ ] b) Novelty [ ] c) Peacock [ ] d) Batchmate [ ] e) Others [ ]
3. Which type of Notebook do you generally use?

a) Long Notebook [ ] b) Drawing [ ] c) Rolling Notebook [ ] d) Diagram Notebook [ ]

4. Which characteristics of Notebook Influence your buying decision?

a) Paper quality [ ] b) Cover material [ ] c) Size [ ] d) Price [ ] e) Brand name [ ]

5. What is the price range you generally used to buy?

a) Below 30 [ ] b) between 30-40 [ ] c) between 40-50 [ ] d) between 50-60 [ ] e) Above 60 [ ]

6. From where do you prefer to buy Notebooks?

a) Stationary shops [ ] b) Super market [ ] c) Wholesale shops [ ] d) Retail stores [ ]

7. Which medium influences you the most to buy?

a) Television [ ] b) Newspaper [ ] c) Banners and Hoardings [ ] d) Internet [ ] e) Friends [ ]

8. No. of Notebooks you buy in a year?

a) Less than 5 [ ] b)between 5-8 [ ] c) between 8-11 [ ] d) more than 11

9. Your opinion regarding Classmate Notebooks Quality and Price?

a) Extremely good [ ] b) Good [ ] c) Moderate [ ] d) Bad [ ] e) Very bad [ ]

10. Rank the brands of Notebooks to your preference? (Rank from 1-5)

a) Schoolmate [ ] b) Novelty [ ] c) Peacock [ ] d) Batchmate [ ] e) Classmate [ ]

Please give your valuable suggestions regarding to this

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Thank You