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FASHION
SUBMITTED BY:
DE LEON, GISELLE
PAMA, OLIVER
“What you wear is how you present yourself to the world, especially
today when human contacts go so fast. Fashion is instant language.”
– Miuccia Prada
TABLE OF CONTENTS
A. 2000s ………………………………………...... 23
B. 2010s ………………………………………...... 36
Chapter I. Introduction?
1
Chapter II. The 1100s Fashion
1100-1200 in Europe, fashion
was simple and differed only in details
from the clothing of the preceding
centuries. Men wore knee-length tunics
for most activities, and men of the upper
classes wore long tunics, with hose and
mantles or cloaks. Women wore long
tunics or gowns. A close fit to the body,
full skirts, and long flaring sleeves were
characteristic of upper-class fashion for
both men and women.
2
Chapter III. The 1200s Fashion
Costume during this century in Europe was very simple for both men and
women, and quite uniform across the continent. Male and female clothing were
relatively similar, and changed very slowly, if at all. Most clothing, especially
outside the wealthier classes, remained little changed from three or four centuries
earlier. The century saw great progress in the dyeing and working of wool, which
was by far the most important material for outerwear. For the rich, colour and rare
fabrics such as silk from the silkworm was very important. Blue was introduced
and became very fashionable, being adopted by the Kings of France as their
heraldic colour.
c. 1200
The woman is wearing a black wool surcoat over
a lpleated chainse, and a porkpie hat over her hair.
This style of a loose, vertical gown was frequent
in the Medieval Period. The man is wearing a
particolored cotehardie and a surgarloaf hat, all
over his hose and leather shoes.
c. 1250
The woman is wearing a pale green
cotehardie with a full skirt and sleeves
over a maroon chainse. Belts were often
worn as in this picture to hold up the skirts
and allow for freer movements. Low-
waisted belts would remain the fashion
until the late fourteenth century. She is
also wearing a chatelaine to carry
household items. She wears a gorget and
wimple over her hair and neck. The man
wears a fur houppeland with the leather on
the outside and a leather belt with another form of a chatelaine.
c. 1350
The woman wears a pelicon made from a huge
piece of elliptical fabric with slits cuts for the
arms and head. A hood is attached to the neck
and buttons down the front. She also wears a
wimple over her hair. At this point wearing hair
loosely and uncovered was considered
unacceptable, which eventually gave rise to
elaborate headdresses. The man wears a short
cotehardie and hose under a tabard faced with
fur. His cap is draped with woolen clot.
4
Chapter V. The 1400s Fashion
Europe was characterized by a series of extremes and extravagances,
from the voluminous gowns called houppelandes with their sweeping floor-length
sleeves to the revealing doublets and hose of Renaissance Italy. Hats, hoods, and
other headdresses assumed increasing importance, and were swagged, draped,
jewelled, and feathered.
c. 1400
The man wears a red houppeland with dagged
dalmation sleeves and a chaperon which is
also dagged. The woman wears a dress with
a style very popular in this period. The
neckline forms a deep V to the waistband,
with a ruched bib underneath coming up
higher to the neckline. The blue gown is
trimmed with red velvet. This style of gown
was often known as a “Burgundian gown.”
She wears a hennin with a butterfly styled
veil.
c. 1450
The man wears a short pourpoint jacket lined
with fur. His hat is trimmed with a gold coronet.
The woman wears an escoffion with a veil and
gold ribbon attached. Her brocade gown has fur-
lined dalmation sleeves. Jewels and gold were
often used to line clothing of the nobility as a
means to display wealth.
8
Fashion in Western Europe is
marked by voluminous clothing worn
in an abundance of layers. Contrasting
fabrics, slashes, embroidery, applied
trims, and other forms of surface
ornamentation became prominent. The
tall, narrow lines of the late Medieval
period were replaced with a wide
silhouette, conical for women with
breadth at the hips and broadly square
for men with width at the shoulders.
Sleeves were a center of attention, and
were puffed, slashed, cuffed, and turned
back to reveal contrasting linings.
6
Fashion in Western European
clothing is characterized by the
disappearance of the ruff in favour of
broad lace or linen collars. Waistlines
rose through the period for both men and
women. Other notable fashions included
full, slashed sleevesand tall or broad hats
with brims. For men, hose disappeared in
favour of breeches.
The social tensions leading to the English Civil War were reflected in
English fashion, with the elaborate French styles popular at the courts of James I
and his son Charles I contrasting with the sober styles in sadd or somber colours
favoured by Puritans and exported to the early settlements of New England.
In the early decades of the century, a trend among poets and artists to
adopt a fashionable pose of melancholia is reflected in fashion, where the
characteristic touches are dark colours, open collars, unbuttoned robes or doublets,
and a generally disheveled appearance, accompanied in portraits by world-weary
poses and sad expressions.
7
Chapter VIII. The 1700s Fashion
In European and European-influenced countries is characterized by a
widening silhouette for both men and women following the tall, narrow look of the
1680s and 90s. Wigs remained essential for men of substance, and were often
white; natural hair was powdered to achieve the fashionable look. Distinction was
made in this period between full dress worn at court and for formal occasions, and
undress or everyday, daytime clothes. As the decades progressed, fewer and fewer
occasions called for full dress, which had all but disappeared by the end of the
century.
8
Chapter IX. The 1800s Fashion
9
Chapter X. The 1900s Fashion
A. 1900s
to mid-calf.
11
C. 1920s
12
was mirrored in fashions that emphasized youthfulness and relaxation. In the past,
there was a special outfit for every event in the well-dressed gentleman's day, but
young men in the 1920s, no longer afraid to show their youthfulness, began to
wear the same soft wool suit all day long. Short suit jackets replaced the old long
jackets of the past which were now only worn for formal occasions. Men had a
variety of sport clothes available to them, including sweaters and short pants,
commonly known as knickers. For evening wear a short tuxedo was more
fashionable than the tail-coat, which was now seen as somewhat old-fashioned.
The London cut, with its slim lines, loose-fitting sleeves, and padded shoulders,
perfected by the English tailor Scholte, was very popular.
Fair Isle patterns became very popular for both sexes. Heels, at the time,
were often over two inches high and helped popularize the two-tone shoe its one of
her trademarks.
D. 1930s
13
In the 1930s, as the public began to feel the effects of the Great
Depression, many designers found that crises were not the time for
experimentation. Fashion became more compromising, aspiring to preserve
feminism's victories while rediscovering a subtle and reassuring elegance and
sophistication. Overall, 1930s clothing was somber and modest, reflecting the
difficult social and economic situation of the decade. Women's fashions moved
away from the brash, daring style of the 1920s towards a more romantic, feminine
silhouette. The waistline was restored, hemlines dropped to nearly ankle-length,
there was renewed appreciation of the bust, and backless evening gowns and soft,
slim-fitting day dresses became popular. The female body was remodeled into a
more neo-classical shape, and slim, toned, and athletic bodies came into vogue.
The fashion for outdoor activities stimulated couturiers to manufacture what would
today be referred to as "sportswear." The term "ready-to-wear" was not yet widely
in use, but the boutiques already described such clothes as being "for sport". In
place of the bobbed flapper haircut, the standard women's hairstyle of the 1930s
was a modest, short perm.
E. 1940s
Many fashion houses closed during the occupation of Paris during World War
II. In the enormous moral and intellectual re-education program undertaken by the
French state, couture was not spared. In contrast to the stylish, liberated
Parisienne, the Vichy regime promoted the model of the wife and mother—a
robust, athletic young woman—a figure much more consistent with the new
regime's political agenda. Meanwhile, Germany was taking possession of over half
of what France produced, including high fashion, and was considering relocating
French haute couture to Berlin and Vienna.
14
Due to difficult times, hemlines crept
upward in both evening wear and day
wear, the latter of which was made using
substitute materials whenever possible.
From 1940 onward, no more than four
meters (thirteen feet) of cloth was
permitted to be used for a coat and a little
over one meter (three feet) for a blouse.
No belt could be over 3 centimetres (one
and a half inches) wide. Despite this,
haute couture did its best to keep its flag
flying. Humor and frivolity became a
popstar way of defying the occupying
powers and couture survived. Permed hairstyles remained standard, although
during the '40s, this evolved into a bobbed roll along the lower part of the hairline.
During the Occupation, the only true way for a woman to flaunt her
extravagance or add color to a drab outfit was to wear a hat. In this period, hats
were often made of scraps of material that would otherwise have been thrown
away, including bits of paper and wood shavings. Among the most innovative
milliners of the time were Pauline Adam, Simone Naudet, Rose Valois, and Le
Monnier.
15
F. 1950s
Flying in the face of continuity, support and logic, and erudite sociological
predictions, fashion in the 1950s, far from being revolutionary and progressive,
used more from the previous decade. Despite the fact that women had the right to
vote, to work, and to drive their own cars, they chose to wear dresses made of
opulent materials, with
corseted waists and
swirling skirts to mid-calf.
As fashion looked to the
past, haute couture
experienced something of
a revival and spawned a
myriad of star designers
who profited hugely from
the rapid growth of the
media.
16
G. 1960s
After 30 years of conservative clothing styles, the '60s saw a kind of
throwback to the 1920s with women once again adopting a childlike look with
bobbed haircuts and progressively less modest clothing. At the start of the decade
skirts were knee-length, but steadily became shorter and shorter until the mini-skirt
emerged in 1965. By the end of the decade they had shot well above the stocking
top, making the transition to tights inevitable.
The basic shape and style of the time was simple, neat, trim, and colorful.
Hats had already begun their decline in the previous decade and were now almost
completely extinct except for special occasions. Lower kitten heels were a pretty
substitute to stilettos. Pointed toes gave way to chisel shaped toes in 1961 and to
an almond toe in 1963. Flat boots also became popular with very short dresses in
1965 and eventually they rose up the leg and reached the knee.
The '60s for the first time saw a widespread assortment of popular hairstyles,
including bobs, pageboy cuts, and beehives.
The principal change in menswear in the 1960s was in the weight of the
fabric used. The choice of materials and the method of manufacture produced a
suit that, because it was lighter in weight, had a totally different look, with a line
that was closer to the natural shape of the body, causing men to look at their
figures more critically. The spread
17 of jeans served to accelerate a radical change in
the male wardrobe. Young men grew their hair down to their collars and added a
29
touch of color, and even floral motifs, to their shirts.
The polo neck never succeeded in replacing the tie,
but the adoption of the workman's jacket in rough
corduroy, and especially the mao jacket proved to be
more than simply a political statement. A few
futuristic rumblings were set off by Pierre Cardin
and Andre Courrèges, but the three-piece suit still
survived intact.
H. 1970s
Nicknamed the 'me' decade; 'please yourself' was the catchphrase of the
1970s. Some saw it as the end of good taste. The decade began with a continuation
of the hippie look of the late 1960s, with kaftans, Indian scarves, and floral-print
tunics. Jeans remained frayed and bell-bottomed, tie dye was still popular, and the
fashion for unisex mushroomed. An immense movement claiming civil rights for
blacks combined with the influence of soul music from the USA created a
nostalgia for Africa and African culture. A radical chic emerged in everything from
afro hairstyles to platform soles.18After 1975, fashions came to be dominated by the
"disco look" which included feathered women's haircuts and on men, the three-
piece leisure suit. Bell-bottomed pants would remain popular through the entire
decade.
I. 1
9
8
0
s
19
The society of the 1980s no longer
criticized itself as consumerist, but was,
instead, interested in 'the spectacle'. The
self-conscious image of the decade was very
good for the fashion industry, which had
never been quite so à la mode. Fashion
shows were transfigured into media-
saturated spectaculars and frequently
televised, taking high priority in the social
calendar. Appearance was related to performance, which was of supreme
importance to a whole generation of young urban professionals, whose desire to
look the part related to a craving for power. The way in which men and women
associated with the latest styles was no more a matter of passive submission but
disco music rapidly fell out of favor as the decade began, along with its associated
clothing styles. By 1982, the last traces of 1970s fashion were gone.
J. 1990s
In the 1990s it was no longer the done thing to follow fashion slavishly, a
sharp contrast to the highly a la mode 1970s and 1980s. The phobia of being
20
underdressed was finally completely displaced by the fear of overdressing.
Fashion in the 1990s united around a new standard, minimalism, and styles of
stark simplicity became the vogue. Despite the best efforts of a few designers to
keep the flag for pretty dresses flying, by the end of the decade the notion of
ostentatious finery had virtually disappeared. As well as the styling of the product,
its promotion in the media became crucial to its success and image. The financial
pressures of the decade had a devastating effect on the development of new talent
and lessened the autonomy enjoyed by more established designers.
21
Clothes by ready-to-wear retailers such as The Gap, Banana Republic, and Eddie
Bauer came to the forefront of fashion, managing to tap into the needs of women
who simply wanted comfortable, wearable clothes.
22
Chapter XI. The 2000s Fashion
A. Year 2000s
Women’s Fashion
1. Y2K fashion
When the 2000s kicked off, the fashion
was profoundly influenced by technology. There
was a monochromatic futuristic approach to
fashion, with metallics, shiny blacks, heavy use
of gray, straps, and buckles becoming
commonplace. The apparel was made to be as
dark, reflective, technological, and as sexy as
possible. When the original iPod was introduced
in 2001, the earbuds, as well as the gadget itself,
became something of an accessory for early
adopters. The excitement of entering the new
millennium had become evident in fashion in
the first couple of years, although this was only
prominent in nightclub and "going out" attire.
Clothing was mostly made in black, though
silver was also fashionable. An example of this
would be a tracksuit, Rockport boots, a dress shirt, a pair of pants, a camp shirt, or
a jacket in a fancy metallic pattern for going out; while also compromising of
items such as leather coats and pants, puffy vests and jackets, ribbed sweaters and
shirts, and chunky dress shoes, usually in futuristic colors
such as black, silver, light gray, and white.
2. Casual chic
In Europe, North America, East Asia, South America,
and Oceania, the early 2000s saw the continuation of
many mid and late 1990s fashions due to the continued
influence of teen pop stars such as Britney
Spears and Christina Aguilera, such as the military look,
while introducing newer more vaguely dystopian post
modern trends. From 2001 onwards (post 9/11), women
wore long-sleeved shirts with bell sleeves, cowl-neck
tops, crop tops, Burberry, hoodies, flare jeans, hip-
huggers, low rise pants, white23jeans, whale tails, cargo
pants, hip-hop inspired sweatpants, daisy dukes, thong
underwear, and solid bright-colored tights.
3. First-wave 1980s revival
Although the 1980s fashion
revival was not in full
swing until 2002, the first
movement had started in the
late 1990s and continued
into the early 2000s. This
first wave primarily focused
on the early 1980s. Such
trends that emerged during
this period included
denim miniskirts, ripped
"distressed" jeans, denim
jackets, tracksuits,
trenchcoats, puffy jackets,
and preppy polo
shirts with popped collars.
These remained popular until about 2008 when the revival of late 1980s fashions
occurred.
4. It items and 1960s revival
It items were very popular in the 2000s,
particularly the early and middle years.
Examples of some highly sought-after It
items of the mid 2000s included Kate
Spade wallets, Prada sneakers, Christian
Dior saddle bags, designer-brand jeans such
as True Religion low-rise boot-cut jeans
and 7 for all Mankind skinny jeans, Juicy
Couture velour tracksuits, Balenciaga cargo
pants, Von Dutch trucker hats, and Takashi
Murakami's collaboration with Louis
Vuitton for their iconic It bag.
Popular mid 2000s trends for women
were embroidered low-rise jeans, yoga
pants, thong underwear, cowl-neck tops, tube
24 jean
tops, denim jackets, bell-sleeved shirts,
shorts, crop tops, whale tails, tracksuits, cargo pants, capri pants, trenchcoats,
puffy jackets, longer tank tops worn with a main blouse or shirt, infantile
dresses, 1940s inspired New Look dresses and sandals, leggings, 1960s
style peacoats, tunics, worn with wide or thin belts, and "vintage clothing"
including hippie and Boho inspired dresses with paisley patterns. Crocs were a
brief fad for both sexes in the summer of 2006, despite their kitsch connotations,
and in 2006 the minidress made a comeback with the hemlines being unusually
short.
Introduced in 2005, skinny jeans became popular in 2006. High heeled shoes
were replaced with ballet flats, Sperry Top-Siders, Converse Chucks, and
the Keds popularized by Mischa Barton.
5. Military influences
From 2006 until the end of the decade, more
elaborate military inspired clothing became a
unisex trend in Britain, with a
visibly pirate influence. Due to the popularity
of the Pirates of the Caribbean films, and a
resurgence of interest in 1980s fashion, teen
and college age women frequently
wore cavalier boots, Greek fisherman's caps,
jewelry with anchor motifs, leather
look drainpipe trousers, frilly satin poet
shirts, sashes, harem pants, braided hussar
jackets, and dress
uniforms with epaulets, inspired by female pop
stars, British indie or garage rock band The
Libertines and MCR's The Black Parade.
6. African clothing
Throughout the mid and late
2000s, women's clothing in Africa comprised
either brightly colored kente cloth or mudcloth
traditional dress such as the boubou, pagne, and
doek, or secondhand Western dress donated and
distributed by British and American charities.
Mitumba clothing had been imported into
Tanzania and Kenya since the economic
liberalisation of the early 1990s, and was more
desirable than newly made Chinese25
textiles due
to its higher quality of construction and
recognisable brand labels.
7. Second wave 1980s revival
Young woman in summer 2009
wearing all black clothes. In 2008, there
was a large scale 1980s revival in Europe
and the US, which incorporated general
items of late 1980s and early 1990s
streetwear, such as neon colors, gladiator
sandals, animal print or polka dot
headbands, knitted sweater
dresses, Nike Tempo shorts, wonderbra
and sloggi underwear, sundresses,
geometric pattern tops, slap bracelets,
ballet flats, black spandex leggings, pale
denim jeggings, light, translucent tartan
shirts worn with a camisole underneath,
kinky boots, riding boots, ripped acid wash
skinny jeans, and neon leg warmers worn
with bare legs and a dress or skirt.
In America, the crop tops that exposed
the navel were replaced with longer
camisole tops, boat neck blouses and mid rise pants, and miniskirts were replaced
with longer dresses like the babydoll, bubble skirt, skater dress, and sweater dress.
Long, baggy empire line shirts were taken in at the bustline and often paired with a
belt. Fur coats made a comeback, although many women used "fish fur" due to
real fur's association with animal cruelty. The canary yellow dress Reese
Witherspoon wore to the Golden Globes helped establish that hue as a signature
color in 2007.
8. Eastern and fairtrade fashion
26
Summer 2007 saw a resurgence of interest
in ethnic fashion from India and the Middle East,
including harem pants, embroidered kurti,
silk sashes, sarongs, gypsy tops, and the saree as
young British and American women
discovered Bollywood cinema and belly dancing,
popularized by Shakira.
In Britain and the US, some younger women
and teen girls, especially those affiliated with
the scene subculture and geek chic, became
influenced by Japanese street fashion due to the
media coverage of Japanese popular
culture and J-pop music from 2005-09. Although
a small minority
wore anime or manga inspired sailor
dresses, kawaii or full gothic lolita outfits, most
incorporated a single garment such as striped
neon knee socks, petticoats, rainbow dresses,
knitted leg warmers, hair bows, silk floral kimono pajamas, unisex brands like A
Bathing Ape, and cupcake, cherry or Hello Kitty jewellery for an ageless, child or
doll-like appearance.
9. Activist chic
In Britain and Australia,
Middle Eastern shemaghs were worn
as scarves as a protest against the Iraq
War and demonstration of solidarity
with the Palestinians. In 2007, Che
Guevara chic was popular in Europe
and Latin America, with olive green
fatigue jackets, boonie hats, berets,
and T-shirts featuring red stars or the
face of the famous revolutionary.
Men’s Fashion 27
1. Y2K Fashion
At the very beginning of the
decade, the excitement of entering
the new millennium had become
evident in fashion in the first
couple of years, although this was
only prominent in nightclub and
"going out" attire. Clothing was
mostly made in black, though
silver was also fashionable. An
example of this would be a
tracksuit, Rockport boots, a dress
shirt, a pair of pants, a camp shirt, or a jacket in a fancy metallic pattern for going
out; while also compromising of items such as leather coats and pants, puffy vests
and jackets, ribbed sweaters and shirts, and chunky dress shoes, usually in
futuristic colors such as black, silver, light gray, and white. It lasted from late 1999
until late 2001.
2. Leisurewear
After the events of 9/11, fashion
became more conservative, forgoing
the futuristic styles of before.
Distressed denim made a comeback,
with sandblasted highlights, frosted
jeans, ripped jeans, and whiskering
becoming commonplace. A lower rise
jean had emerged during this part of
the decade, effectively getting rid of
the high-waisted styles of the 1990s.
Generally, many fashion trends from 1995 onwards continued to be worn in
the early years of the decade. Newer fashion trends in the early 2000s included
wearing sportswear and military wear as everyday clothes. This
included tracksuits, light-colored polo shirts, cargo pants, khaki chinos, bootcut
jeans, corduroy pants, and rugby shirts. Practical hiking jackets, fleeces, puffer
jackets, and padded tartanlumberjack-type shirts were worn as winter
outerwear along with brown, grey, burgundy, rust, maroon, or forest
green turtleneck sweaters, and odd navy blue, stone grey, beige, or natural
28
linen sportcoats that fastened with three buttons. These fashions continued into the
mid and late 2000s.
3. Asian fashions
From 2002 onwards, Astrakhan caps, kufis and
the pakol were fashionable among Muslim men in
Afghanistan, Pakistan, France and Italy. In India,
traditional rustic male attire such as
the dhoti and Lungi declined in popularity among
the younger generation in favor of Westernised
fashions such as Levi Strauss or Arvind Mills
jeans, cargo pants, shorts, tracksuits, and sneakers.
4. 1960s revival
In
the mid
2000s,
retro fashions inspired by British indie
pop, garage rock revivalist groups, and
the 1960s mod culture gained
mainstream popularity. From 2004 to
2006, common items of clothing in the
US and Europe included bootcut jeans
with a light wash, wide-leg pants, cargo
pants, cargo shorts, camp shirts with
elaborate designs, vintage Classic rock T-shirts, throwback uniforms, T-shirts
bearing retro pre-1980 advertisements or street art, army surplus dress uniforms,
paisley shirts, Mod-style velvet sportcoats, parkas, windbreakers Harris tweed
jackets, and fitted 1970s-style Western shirts with pearl snaps.
5. Retro movie inspirations
In 2004, men's fashion was inspired by movies from the 1960s and 1980s. Of
particular inspiration were the movies Top Gun, Bullitt, and Midnight Cowboy.
The clothes which were derived from these movies included Henley shirts, muscle
shirts, hoodies, cargo pants, American football shirts, aviator jackets, cable-knit
sweaters, khakis, seersucker suits, western shirts, blazers, and peacoats.
Popular men's accessories of the mid 2000s included black brogue
shoes, square-toed Steve Madden ankle boots, Adidas sneakers, loafers, casual
shoes, Oxford dress shoes,[108] Converse All Stars, winklepickers, flip-
flops, chokers, puka shell necklaces,
29 shell bracelets, hemp jewelry, charity
bracelets, trucker hats, and earrings.
6. Business suits
In
America,
common
4. 33
Psychobilly and rockabilly
From the early-mid-2000s, black leather
jackets, cowboy boots and Levi's jeans were
popular in Scandinavia, Russia and Germany
among the hot rod, psychobilly and rockabilly
subcultures. Common hairstyles included the quiff,
pompadour, and psychobillymohican.
Later in the decade, it was popular for women
to dress like 1950s pin-up girls in polkadot dresses,
pencil skirts, sheath dresses, capri pants, platform
heels, 1940s style sandals, retro lingerie like garter
belts, stockings, babydolls, petticoats, slips, and
corsets, and (real or fake) old school tattoos. This
trend, popularised by models like Dita Von Teese,
gave rise to the popularity among both sexes of Ed
Hardy clothing which lasted from 2007 until 2012.
5. Indie and emo
In 2005, indie pop fashions went
mainstream in Europe and North America,
prompting a revival of 1960s mod and British
Invasionfashions, vintage or thrift store
clothing, and the popularization of activist
fashions like the keffiyeh. Other subcultures,
including American preppies and even rappers
like Kanye West, imitated indie fashions or
combined them with elements of Japanese
street style, like the Harajuku and Lolita
fashion popularized by Gwen Stefani.
The other notable youth group of the mid-
2000s were the emo kids, identifiable by their
black or purple hoodies, T-shirts featuring rock
bands like Fall Out Boy, My Chemical Romance, or Taking Back
Sunday. lowrise skinny jeans, snakebites, silver jewellery, and checkerboard
pattern Vans. Hair was thin, flat and straight, with long, matte bangs (US) or fringe
(UK), usually dyed black.
6. Scene kids 34
By early 2009 the most
conspicuous subculture was the
"scene kids." They originated in
Britain during the late-1990s when
some members of
the chav subculture began to
experiment with alternative
fashion, incorporated elements
of indie pop, emo, and spread to
America and Australia in the mid-
2000s. The style, originally
comprising tripp pants, stripes, tartan, spiky hair, Chucks, Vans, and trucker
hats derived from grunge and skate punk fashion, evolved to incorporate
androgynous, matted, flat and straight hair sometimes dyed bright colors, tight
jeans, cartoon print hoodies, shutter shades, promise rings, checked shirts, and lots
of bright colors. The name was originally derived from "scene queen", a
derogatory term within the 1970s glam rock scene for a heterosexual musician
who pretended to be gay and later applied to poseurs within the UK goth, heavy
metal and punk subcultures. Later, "scene queen" itself was adopted by leading
female members of the modern subculture who were unaware of its original
meaning, like supermodel Audrey Kitching.
B. Year 2010s
35
The 2010s have thus far been defined by hipster fashion, a revival
of austerity-era period pieces and alternative fashions, 1980s-inspired neon colors,
since 2012, unisex early 1990s style elements influenced by grunge and skater
fashions.
Women’s Clothing
1. 1980s influences
From 2010 to 2013 many late 2000s fashion trends remained popular in
Europe, the United States, East Asia, Israel, and South America, especially acid
wash skinny jeans, "trouser-dresses", romper suits, preppy pastel colored skinny
jeans, metallic dresses, and capri pants cropped at the ankle. Possibly due to the
poor economy in the early years, the midi skirt and the maxi skirt were the most
common skirt and dress styles, with the hemline standards being the longest they
had been since The Great Depression.
Other popular trends of the early and mid 2010s included Aztec and
Navajo inspired patterns featuring diamonds and triangles, especially on T shirts,
socks, handbags, panties, pullovers, and other knitwear. In addition, young
American women began wearing feather earrings, beaded bracelets, sneakers
resembling moccasins, ponchos, vests and jackets made from striped Mexican
blanket material, despite the connotations of cultural appropriation. These tribal
inspired garments, made popular by Urban Outfitters and Ralph Lauren, typically
came in bright colors like red, yellow, turquoise, blue, and orange.
Many fashion trends from the early years of the decade, especially the 80s
influences and the 1960s inspired indie, neo-hippie and boho chiclooks, remained
relevant in the US and Europe as far as 2017. This included skinny jeans, tunics,
floral print dresses, midi and maxi skirts, motorcycle jackets, western shirts, red
37
and blue geometric
print blouses
patterned and solid
colored tights,
overalls, jogger
pants, flat boots,
stiletto shoes, high
waisted short shorts,
Nike Tempo shorts,
pastel and neon
colored shorts, ballet
flats, and combat
boots. Popular
colors from 2015-16
included mauve,
cream, eggplant,
lime green, and warm grey. In the UK, modestwear combined with elements of
hip-hop fashion,became popular among many young Muslim women, with long
skirts decorated with lace and beaded embroidery, colourful
floral hijabs, halal cosmetics free from animal products, knee length grey cardigan
sweaters worn over leggings, white trenchcoats worn with baggy
pants, keffiyehs worn as headscarves, black satin gowns worn with a long shawl
collar overcoat, purple kaftan dresses worn with high heeled shoes,
and abayas with retro 80s inspired zigzag patterns.
38
Italian brand Dolce and Gabbana launching a range of black and
white hijabs and abayas decorated with lace daisies, roses and lemons.
gold brocade blazers, ponchos, fur lined parkas, silver sequined cocktail dresses,
geometric print blouses, floral Bridget Bardot minidresses and blouses with
flouncy sleeves, kimono jackets made from the same brightly colored silk as aloha
shirts, leather safari blazers, snakeskin or sequinned pants, cold shoulder tops,
40
peasant blouses, oversized hoop earrings, velvet blazers and dresses in pink, cobalt
blue, red, navy, gold, and forest green, fur vests, Jeremy Corbyn caps, camel wool
coats, hot pants, tunics, black velvet Nehru jackets with gold
braid, ghillies, Grecian sandals, and red, white, salmon, lavender or orange
crocheted jumpers. Unlike the original 70s garments, however, shirts and tops
continued to have relatively small collars. The pantywaist tops previously
fashionable as sportswear in the late 70s and early 80s, started to commonly
replace T shirts in the UK, US and South Africa, especially among pop stars and
models like Candice Swanepoel, Emily Ratajkowski, Nicki Minaj, and Beyoncé,
whose one-off bodysuits were modified from vintage Adidas and Chicago
Bulls jerseys. By way of Alessandro Micheleof Gucci's creative direction,
flat mule shoes, sandals and orange, brown or pink mule heels reminiscent of those
worn by Barbie dolls started making a resurgence in Italy and America from early
2017 onwards, sometimes featuring tiger embroidery, florals, beadwork, or furry
lining.
.
7. Mature look
41
Beckham or Melania Trump who sought a more professional looking image in the
winter of 2016. Skinny jeans began to be replaced by straight leg jeans designed to
follow the contours of the body, and other accessories that declined in popularity
included chokers, gaudy brand labels, ripped jeans, patches, and pin badges due to
their childish connotations.
Men’s fashion
1. Neon colors
Neon colors and elaborate T-shirts were popular for much of the early 2010s,
especially graphic print hoodies, novelty socks, red or blue skinny jeans, studded
belts with large buckles, and Ed Hardy T-shirts embellished with rhinestones.
Many styles from the late 2000s remained fashionable in Europe, Australasia,
and the Americas, with brands such as Polo Ralph Laurenand J Crew being well
favored. Popular tops for men aged 20–50 included shawl collar cardigans, V-neck
T-shirts, acid washdenim work shirts, cable knit pullovers, Tartan flannel Western
shirts with snap fastenings, grunge style padded tartan overshirtsin red, navy blue
or dark green, throwback basketball or baseball uniforms, denim jackets, Aloha
shirts, car coats,[204] 1930s style linen sportcoats, brown or black brogues, and
black leather jackets like the Schott Perfecto motorcycle jacket.
2. 1990s revival
In the summer of 2012, 1990s inspired fashion made a comeback in the UK
among men. This included bright colored short shorts, jeans shorts with a stone
wash or acid wash, shirts with Aztec patterns, Mayan patterns, camouflage prints
or animal prints, flannel shirts, high top sneakers, snapback hats, and gaudy
wristwatches. 42
In America, the trend caught on in 2013. The Grunge look had made a
comeback due to the influence of Steves Peeps, an artist from Boston. Common
upper items of clothing include bomber jackets, black leather jackets, crombie
overcoats, padded tartan overshirts, crewneck sweatshirts, oversized flannel shirts,
throwback basketball or baseball uniforms, and preppy Nantucket Reds. Other
popular accessories of the early 2010s included Doc Martens, The Timberland
Company, combat boots, Converse All Stars, Sperry Top-Siders, Ugg boots, Nike
Elite crew socks, snapback hats inspired by artists like Mac Miller, brown Oxford
shoes, and classic Nike trainers. Maroon baseball jackets and ringer Tees featuring
a specific sports team's logo were particularly popular in the Philippines due to the
widespread media coverage of the UAAP Games athletes.
3. Business casual
43
The business casual look of the 1990s and
early 2000s remained common in many parts
of America, with jeans, loafers, boat shoes and
sneakers being seen as acceptable to wear in
the workplace. The decline in the formality of
men's fashion that started in the 1960s
continued until 2012, with men wearing
informal clothing on a regular basis, even at
work or while travelling, as an apparent
extension of Beau Brummell's older idea that
gentlemen shouldn't try to outshine the ladies
for attention. This contrasted to Britain, Italy,
Europe, and the urban Northeastern US, where
more formal Mad Men-inspired business
clothing such as slim-fitting grey two piece
suits had made a comeback in the workplace
during the early 2010s. At this time, tweed cloth sportcoats became acceptable
town wear, and business suits imitated the broad shouldered, form fitting styles of
the 1920s, sometimes with contrasting lapel piping.
In the UK, Italy, Australia and US, many professional men wear
grey mohair or houndstooth office suits, usually with two-button fastening, a
single vent, and narrow lapels inspired by the American TV show Mad
Men, Hannibal, and Daniel Craig as James Bond. Businessmen in Asian countries
like the Philippines generally followed the trend, but dispensed with the necktie in
favor of a semi-formal, simple shirt better suited to the hot tropical climate. As part
of the general 1980s revival, the waistcoat made a comeback as part of the three
piece suit in Europe and the US.[248] In the early 2010s these suits were
mostly charcoal grey, shiny steel grey and silver but by 2014 these were joined
by air force blue, navy blue, midnight blue, and sky blue.
Continuing on from the 2000s, fur ushanka and Astrakhan caps were often
worn at wintertime formal occasions in Russia, Georgia, Kashmir, and Pakistan as
both a symbol of national pride, and as a means of rejecting the excesses of
Westernising globalization. In Afghanistan and Uzbekistan, however, the wearing
of traditional dresssuch as the Astrakhan cap, kurta and pajama began to decline
among professionals in favor of a Western style suit and tie, as part of a wider
backlash against Hamid Karzai's regime.
45
6. African fashion
In South Africa and the Congo, Dandies known as sapeurs and swenkas
began imitating the wardrobes of the previous colonialist regime, by importing
expensive modern three piece designer suits and customising them with vintage
accessories such as the fedora, spats, bowtie and cane.
7. Relaxed look
47
Youth fashion
2. Classic preppy
During the early 2010s, American preppy
men moved away from the hip-hop influenced
fashions of the early 2000s and begun to dress
in a more classic 1950s Ivy League style with
sweaters, Sperry Top-Sider boat shoes, Aran
sweaters, cardigans, Oxford shirts, Cricket
pullovers, wingtips, stripy polo shirts, hats like
the fedora, khaki or pastel colored Vineyard
Vines, Nantucket Reds, white or bright pastel
color socks worn with sneakers and Sperry
Top-Sider boat shoes, colored jeans, white Nike
Elite crew socks, baseball jackets, khaki shorts,
and tapered chinos.
3.
48
Skater and sneakerhead
fashion
49
city of Fortaleza. The style was
influenced by hip-hop, emo, Japanese
street style, and indie pop fashion,
especially skinny jeans, trucker hats,
Nike shoes, mismatched neon green,
fluorescent yellow, bright blue or hot
pink socks worn with sneakers, Vans,
Levi's 501 jeans, Dickies shorts, pocket
watches, flannel shirts, thin ties, Nike
Elite crew socks guys and girls,
Chucks, Keds, vintage tees sometimes featuring pop art designs, plain tees with
contrasting edging, and Vans. Shirts and hoodies with messages such as "cool story
bro" or the logos of music like Asking Alexandria, Blood on the Dance Floor and
Bring Me the Horizon became popular among scene kids. By 2012, many scene
kids had abandoned the cartoon print hoodies, skinny jeans and studded belts in
favor of a more hardcore/skate punk look with short hair, A-shirts, plain hoodies,
combat boots, Vans, skinny jeans, and stretched earlobe piercings.
5. Hip-hop
Hip hop fans wear tactical
pants, Nike sneakers and apparel, Air
Jordans, Ralph Lauren Polo Boots,
strapback caps, Obey and Diamond
Supply Co. T-shirts, Mitchell & Ness
retro snapbacks, True Religion jeans,
and goggle jackets. Retro 1980s and
1990s fashions like snapbacks, skinny
acid-wash jeans, bucket hats, Retro
curved peak mid-late 1990s inspired
strapback caps (commonly known as
"Dad Hats"), baseball jackets, nylon
tracksuits, varsity jackets, Vans, Chuck
Taylors, rain boots, retro Nikes, Shell
tube socks, leather jackets, Levis,
Adidas and Nike apparel, gold chains,
Ray Ban sunglasses, Air Jordans, and
oversized sweaters, and colors such as
red, green, and yellow, made a
comeback in the African American
community due to the influence of
drum and bass, rave music, and indie
pop-inspired rappers. Independent
brands have risen to popularity, as well as floral print items and tie-dye items.
Button-down shirts are often worn fully buttoned. Timberlands are particularly
popular in New York as a fashionable and durable shoe, their popularity originated
in the 90s with rappers such as The Notorious B.I.G and Jay Z. By the 2010s, the
boots' popularity is mainstream, and a staple in the fall and winter months.
52
Chapter XII. Fashion in the Philippines
Early Filipinos –
as well as the still
extant tribal groups
in the Philippines –
wore colorful woven
clothes, often with
"intricate beadwork"
and other ornaments. The men wore pants or a
loincloth and usually went topless, as well as
wearing tattoos symbolizing power and strength as a
warrior; while women went either topless or wore a
robe-like dress. Prior to the Spanish Era,
the Tagalogs of Luzon already wore a garment that
was a forerunner of the Barong Tagalog – the Baro. Earliest reference to the Baro
was in the historical account of Ma-i (Pre-Colonial name for the Philippines) that
the Filipinos wore a sleeve-doublet of rough cotton cloth called kanga, reaching
slightly below the waist. It was collarless and had an opening in front. The
doublets indicated the social status and badge of courage of a man; red was for the
Chiefs and the bravest, while black and white were for the ordinary citizens. Their
loins were covered with colored Bahague between legs to mid-thigh.
53
B. Spanish Era
54
C. American Era (1900s–1920s)
When the Americans
came and became the
second country to colonize
the islands, the fashion
remained the same for the
first five years of the 20th
century. But it has started
to change and became
more modern in contrast to
the conservative style of
the previous centuries as
the Americans started to
influence the modern
Filipino culture. The women then wore the Traje de Mestiza, the more modern
version of the Maria Clara. It had bigger sleeves and a narrower floor length skirt
with a long train called saya de cola and replaced the full wide skirt reflecting the
Edwardian Fashion of the West. By the 1920s, the style of the skirt still remained,
influenced by the flapper dress; however, the wide sleeves had been replaced by
butterfly sleeves (popularized by local couturier Pacita Longos), and the
big pañuelo reduced its size. Some Filipino women who had lived in United States
and in Europe wore the western 1920's fashion with loose dresses and knee length
skirt.Men wore the Americana, the suit and coat worn in the West, mostly
Americans (hence the name), replacing the traditional Barong Tagalog.
Men's fashion changed slightly as the men started wearing youthful clothing
such as sweaters, colorful printed polos, pants and flannels. "Chinos" became
popular as well as white tee shirt, tartan plaids. The drape cut suits remained
popular. The Barong Tagalog became popular once again to be worn as a formal
wear, popularized by the then-President Ramon Magsaysay.
F. Year 1960s
56
When the 1960s entered, most of the
styles from the late 1950s still
remained; however, due to the rise of
British pop culture that spread in
United States and other parts of the
world, fashion started to change. A
new kind of dress invented by Mary
Quant, called the miniskirt, mini
dresses started to become popular
and mod style fashions also
emerged. Hair became very stylish
as the hair were styled bigger and
higher with the use of hairspray. By
the mid-1960s, the hemlines became
shorter and the clothes became fitted.
Men's fashion is continued to a more
youthful vibe as they started wearing polos and pants, replacing the suit and coats.
Suits and coats, as well as the Barong Tagalog, were only worn during events and
by the older men.
G. Year 1970s
By the mid-1970s, men started wearing t-shirts, which replaced the formal
look with a more laid-back look. Denim jeans also
started to emerge, as well as sweatshirts. When the
disco culture emerged, the bell bottoms became a
staple. It came up with different bright colors, as
well as the polos and scarfs. Women started
wearing sequined dresses, mostly in miniskirts and
bell bottom jeans. T-shirts also became popular for
women and the footwear called bakya became
popular.
H. Year 1980s
I. Year 1990s 58
The 1990s fashion was a laid
back version of the 1980s fashion.
This decade saw the beginning of the
influence of rock music to mainstream
fashion. Men started to wear dark,
simple and mostly oversized clothes,
moving away to the brightly colored
clothes of the 1980s. Women also
wore loose, simple and casual clothing
such as oversized shirts, denim shorts,
denim jeans, simple blouses and
sneakers. Skirts weren't as popular as
denim throughout the decade. Men's
hairstyles also changed as they grew
their hair longer for the first time since
the decade of the 1970s. Also, a
hairstyle called cachupoy was
considered popular among teenage
boys. It was a straight hairstyle that has a middle parting at the center, most teen
celebrities sported this kind of hairstyle.It was also the decade when people from
all social classes wore the same style of clothes, with people having a hard time
distinguishing who was from the upper class or from the lower class as everyone
opted for a simple, laid-back style of dressing.
J. Years 2000s
The 1990s fashion remained popular during the early years of the first decade
of the 21st century. 2000s fashion was considered a mash up of different styles. In
the first part of the decade, the concept of innerwear as an outerwear was
popularized resulting in the popularity of spaghetti strap clothes. Men still
followed the 1990s fashion with hip-hop inspired of clothing, wearing cargo pants
and oversized T-shirts.By the mid 2000s, colorful clothes began to rise again. Men
started wearing flannel and checkered polos. At the end of the decade, people saw
59
the mixture of clothing from uggboots worn with short shorts and t-shirts to
dresses worn over with leggings.
K.
K.
K.
K.
K.
K.
K.
K.
K.
K.
K.
K.
K.
K.
Year 2010s
Due to the
development of social
media, many Filipino
women and men were
exposed to different
styles. Also due to the
rising economy of the
country for the first
time since the 1986
People Power
Revolution, as well as
the constant building
of shopping malls and
shopping centers, 60
many Filipinos began buying more clothes.The early 2010s began with a
continuation of some of the late-2000s fashion; however; in 2011, a change began
as people started to move away from the rock influenced 2000s fashion and create
a more distinctive 2010s fashion. With the rise of social media, most of the women
began wearing tumblr inspired clothes. Also, women became interested in 1960s
fashion and began replicating that style. Men also began wearing preppy clothes
inspired by the British boy band One Direction who rose to fame in 2010. Skinny
jeans and shorts proved to be popular among the men and these came up in
different colors. In 2013, skater skirts became popular among teenage girls and
they started wearing more feminine clothing. When the mid-2010s entered, women
began wearing more modest clothing as the fashion brands started to market 1950s
and 1960s inspired clothing. Denim pants was replaced by skirts and leggings.
Men began to wear more formal clothes. Dresses replaced the casual t-shirts and
jeans worn by the women while Chinos replaced the denim pants worn by men.
61
dresses, and Capri pants cropped at the
ankle. Possibly due to the poor economy in
the early years, the midi skirt and the maxi
skirt were the most common skirt and dress
styles, with the hemline standards being the
longest they had been since The Great
Depression.
From 2014 to 2016, work wear became a significant trend in Britain,
Ireland and America. Besides the cardigan sweaters, knit caps, flat caps,
dark denim jackets, waxed jackets, yellow fishermens macs, and flannel
shirts previously popularized by indie kids, Grenson brogues, oxblood Red
Wing work boots and the grandfather collar shirt emerged as a semi-casual fashion
item in western cultures. In China and Europe, retro feiyue martial arts sneakers in
red, white and blue made a comeback.
62
63
Beginning in March 2017, clothing inspired by 1990s Britpop, mod
revival and early 1970s fashion became popular among young men in the UK,
Australia, Canada, Ireland, Italy and France, especially in beige, cream, sand,
orange, blue, brown, dark green, ecru, red, pistachio, and complementary neutral
tones. Desirable items included suede cowboy boots and winklepickers, stone
grey suits with Teddy Boy inspired velvet shawl collars, retro black and
red sneakers, Chelsea boots with contrasting red and blue elastic, striped dress
shirts, sailor T shirts with vertical navy blue stripes, navy and red track jackets,
two button cream trenchcoats, six button polo shirts, natural su ede chukka boots,
sunflower print button-down shirts, white T shirts with orange and blue color
blocks, turquoise dip dye swimshorts, military chic parkas, wool overcoats, navy
blue straw trilby hats, short sleeved cardigans, red Doc
Martens, houndstooth or Prince of Wales check sportcoats, pants with a contrasting
red stripe, lightweight nautical inspired navy peacoats, embroidered silk souvenir
jackets featuring birds, skulls, dragons or tigers, bomber jackets with orange
linings, Converse modern sneakers in silver, red, royal blue, or green, muted Aloha
shirts worn over plain T shirts, brown flying
jackets, corduroy pants, beige anoraks, pale denim slim-fit jeans and chinos,
checked button down shirts in pink, blue, orange, red, and white with
oversized Cuban collars, cropped black high waisted pants, Henley shirts, grey T
shirts, preppy striped polo shirts with wider collars, double strap combat boots,
and psychedelic floral print shirts frequently worn tucked into the pants.
64
Sources
http://tabassumkader.blogspot.com/2013/03/clothing-fashion.html
https://en.wikipedia.org/wiki/Fashion
https://en.wikipedia.org/wiki/2000s_in_fashion
https://en.wikipedia.org/wiki/2010s_in_fashion
https://en.wikipedia.org/wiki/1100-1200s_in_fashion
https://en.wikipedia.org/wiki/1200-1300s_in_fashion
https://en.wikipedia.org/wiki/1300s-1400_in_fashion
https://en.wikipedia.org/wiki/1400s-1500_in_fashion
https://en.wikipedia.org/wiki/1500s-1600_in_fashion
https://en.wikipedia.org/wiki/1700s-1800_in_fashion
https://en.wikipedia.org/wiki/1800s-1900_in_fashion
https://en.wikipedia.org/wiki/History_of_fashion_design
https://www.brainyquote.com/quotes/keywords/fashion.html
https://en.wikipedia.org/wiki/1795-1820_in_Western_fashion
https://en.wikipedia.org/wiki/1820s_in_Western_fashion