From: Harun Abukar Date: 4/03/2018

To: Owners of Camel Excursions Website

Subject: Report on usability tests results based on camel excursion instructions
Reference: Recap of the testing the functionsality based of instructions
Distribution List: Website Design & Research Team

This memo provides an analysis based on the functionality of the instructions on how to plan for
a camel ride/trip in Morocco. A set of how-to instructions were given to three individuals to test
its simplicity and ease. Upon completing the usability test, the participants were asked a set of
questions based on the test objectives. Furthermore, this memo will provide an overview on what
the results were for the usability tests including the strengths and weaknesses of the instructions.

Test Objectives
I had three main goals for administering the usability tests. They were to examine if the
instructions are easy and effective to follow; reveal any problematic errors in conducting the
instructions; and determine whether the instructions are fit for individuals who have never signed
up for a trip online.

Results

Areas of Strength
After conducting the usability tests three times, I realized that there were quite a few strengths to
them. The first is that there were very easy and simple to follow. This allowed all of the
“usability testers” to finish quickly without major problems. The second strength would be the
use of images from the site; this helped the testers as the website was very confusing to follow.

Areas for Improvement

There are many areas for improving the instructions and obtaining a more concise set of
instructions that will be easy to follow. The first area for improvement would be to include an
overview and provide a brief paragraph of information to let them know what they are getting
into, before allowing the reader to jump right into the instructions. The next area would be to
provide a little more information in each step and not use numbered bullets in some steps. I also
discovered that I may need to combine some of the steps together to allow the instructions to be
easier to follow and understand.
Questionnaire
The questions I asked the testers were as follows:

Closed Ended Questions

1. Where the instructions easy to follow?
2. Are there enough visuals?
3. Were the instructions confusing in anyway?

Open Ended Questions

1. Is there anything that needs to be added into the instructions?
2. Is there anything that needs to be removed from the instructions?
3. How can the instructions be improved?

Close Ended Question Results

With regards to question 1, all the individuals who participated in the usability test all agreed and
said that the instructions were very easy and simple to follow. For question 2, all of the testers
said that there were enough visuals. For question 3, all of the testers said that there was no
confusion with regards to the instructions.

Open Ended Responses

With regards to the questions, the participants said that some steps need be added because some
of the options don’t have a direct link to the packages for a camel excursion in the deserts of
Morocco. The participants recommended that I should consider removing the number bullets on
the steps and the extra spacing in between steps. They also emphasized that the instructions
could be improved by fixing a few grammatical errors and adding more detail to each step.

Recommendations
Based on the recommendations that were given to me, there were many things that I changed in
the instructions. Of the things that I changed is that I added a few steps in the instructions to
help with its ease and functionality. I also added an overview that gives a brief introduction to
the instructions so that the reader knows what they are about to do. After the overview, I created
a new section that would allow the reader to do a little research before jumping into the
instructions and getting lost half-way through. I also changed the fonts of the titles and subtitles
so that it would support the tone of the document. There are other minor things that I altered like
the bullets, grammatical errors, and spacing. Overall, there were some things that I preserved like
many of the visuals and steps as they are critical in the process of executing the instructions. The
alterations and preservations that were made not only allowed for a better looking instructions all
together, but it allowed the instructions to be easier and more efficient to carry out.
References
Irwin, Robert. Camel. Reaktion Books, 2010.
“Morocco Camel Trekking, Camel Tours Morocco, Fes Desert Excursion, Desert Excursions in
Morocco, Marrakech to Fes Trip, 2,3,4 Days, Fes Morocco Excursions.” Camel
Excursions, www.camelexcursions.com/.

Formatted: Font color: Auto

Formatted: Normal
Appendixes

Appendix A: Original

How To Plan For a Camel Ride in Morocco

1. Search the Web: http://www.camelexcursions.com/

2. Scroll down until you see the section below:

3. Look at the different selections they have for camel tours , your
selections should look like similar to the selections in the image
above.
a. Decide what city you want to visit on your camel tour.
b. Decide the length of your trip to determine how long you want
to do the camel tour.

4. Choose and click a desired package tour.

5. Read the detailed day by day itinerary on the camel tour, if you don't
like this tour go back to step 5 and select another package tour.

6. Finalize your decision by picking the best camel tour option for you
based on dates and length of trip ( Due it as you did in step 5).

7. After choosing your package, scroll down to the title TripAdvisor and
click on one of the two squares, it will take you to the TripAdvisor
website.
8. Then, click the button at the top.

9. P
u
t

in the city you will be visiting on your camel based on the previous
package you selected.
10. Choose your package.
11. Now that your done planning for your trip, you might want to
consider purchasing the package.
Appendix B: Revised
How To Plan For a Camel Ride in Morocco

Overview

Camels have always been one of the most popular animals throughout
human civilization, however in our contemporary society camels have
become a valuable asset for attracting tourists to certain parts of the world.
Camel excursions allows you to enjoy a tour on camel for several days in
Morocco; whether you’re on your honeymoon with your loved one, or
traveling for a fun and pleasurable experience. This guide will help you plan
for your trip Morocco so you can ride your camel through the sand dunes of
Morocco.

Before Starting
● Go to google and in the search engine type in “Tripadvisor camel Formatted: Font: Bold

tours”
○ If you scroll through the searches you should see the different
choices in different cities in Morocco. The different options
should look like this:
Formatted: Indent: Left: 1.5"

● Click & look over the TripAdvisor reviews of the camels tours in
Merzouga, Fes, and Marrakech.
○ Keep in mind which one of these cities you might want to visit
based on the ratings and reviews.

Getting Started
● Go and Use this link Search the Web:
http://www.camelexcursions.com/
Formatted: Indent: Left: 0.5", No bullets or
numbering
 ●
● Scroll down until you see the section below:
Formatted: Left, Indent: Left: 1"

● Look at the different selections they have for camel tours. Your
selections should look like similar to the selections in the image
above.
● Formatted: Don't add space between paragraphs of
the same style, Outline numbered + Level: 1 +
●○ After looking over the different packages based decide on what city Numbering Style: Bullet + Aligned at: 0.25" + Indent
at: 0.5"
you want to visit on your camel tour.
Formatted: Font: +Headings (Calibri)
○■ Decide the length of your trip to determine how long you want
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to be on the camel tour for (whether 2,3, or 4 days).
Formatted
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● Choose and click a desired package tour. Each square is its own Formatted: Font: Not Italic
package tour Formatted: Left, Don't add space between
● . paragraphs of the same style, Outline numbered +
Level: 1 + Numbering Style: Bullet + Aligned at: 0.25"
+ Indent at: 0.5"

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numbering

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between paragraphs of the same style
● Read the detailed day by day itinerary on the camel tour. If you don't Formatted: Font: Not Italic

like this tour go back to the previous step and select another package
tour.

○ If you clicked on your package and a see a blank page without

an itinerary, Cclick the link ion the right corner as shown in Formatted: Font: Bold

the Formatted: Font: Bold

image below if I you see a blank page without an itinerary:: Formatted: Indent: Left: 1", No bullets or numbering

○
Formatted: Left

Formatted: Justified, Indent: Left: 1", No bullets or

numbering
● Finalize your decision by
Ppickking the best camel tour
 option for you based on dates and length of trip (Do it as you did in Formatted: Font: Not Italic

step 5).

● After choosing your package, Sscroll down to the title TripAdvisor

and click on one of the two squares, it will take you to the TripAdvisor
website.
● Formatted: Indent: Left: 0.5", No bullets or
numbering

● Decide which tour you want Finalize your decision by picking the best
camel tour option for you based on dates and length of trip (Do it as Formatted: Font: Not Italic

you did in step 5).

● Formatted: Don't add space between paragraphs of
the same style, Outline numbered + Level: 1 +
Numbering Style: Bullet + Aligned at: 0.25" + Indent
at: 0.5"
● After choosing your package, Sscroll down to the title TripAdvisor
and click on one of the two squares, it will take you to the TripAdvisor
website.

● Then,
Cclick
the Formatted: English (United States)

dark Formatted: Font: Bold

button Fez Formatted: Font: Bold

at the top:
● Put in the city you will be visiting on your camel based on the
previous package you selected.

● Choose your package.

● Now that you’re done planning for your trip, you might want to
consider purchasing the package.