SOCIAL

ENTREPRENEURSHIP IN
INDIA

SUBMITTED BY
Shradha Rani Behera
Kesha Singh
Ashish Kumar Nanda
[MBA (Second Semester)]
 ACKNOWLEDGEMENT
We wish to express our deep sense of gratitude to everyone who helped us through scholarly
guidance and valuable motivation for completing the paper. First of all we thank the almighty
God for making this task a success. We have made an earnest attempt to make this report
complete and worthwhile.

This paper would not have come to its present shape without the able guidance, supervision
and help of a number of people. We would, at the very onset, like to thank Dr. Tushar Kanti
Das, Head, Department of Business Administration, Sambalpur University forproviding us the
facility to carry out the project successfully and for his valuable suggestions and patronage of
this report.

We would like to, give special thanks and gratitude to Dr. Rohit Kumar Mishra, Assistant
Professor, Department of Business Administration, Sambalpur University for mentoring and
providing the necessary information as and when required throughout this process. His
guidance has provided many insights and suggestions that we feel have increased the quality
of information presented here.

We would also like to thank all others Research Scholars of our Department for their co-
operation and guidance.
SHRADHA RANI BEHERA
KESHA SINGH &
ASHISH KUMAR NANDA
 ABSTRACT

Social Entrepreneurship is an all-encompassing nomenclature used for

depicting the process of bringing about social change on a major and impactful
scale compared to a traditional Non-Governmental Organization (NGO). It is an
increasingly important concept in the study of voluntary, non-profit and not-for -
profit organizations. Social Entrepreneurship in India is emerging primarily
because the government is very keen on its promotion, not necessarily by funding
it or by advising on it but by enabling it. The focus of the paper is to study the
growing trends of Social Entrepreneurship in India and to broaden existing
understandings of women's entrepreneurship. The purpose of this is to find out
the effectiveness of women entrepreneurship in promoting women empowerment
in emerging economies. It also reveals that women entrepreneurship has a crucial
role in accelerating women empowerment i.e., women entrepreneurship.
 CONTENTS
1) Introduction

2) Definition

3) History of Social Entrepreneurship

4) Characteristics of Social Entrepreneurship

5) Process of Social Entrepreneurship

6) Opportunities

7) Problems in Social entrepreneurship

8) Needs of Social Entrepreneurship

9) Women Entrepreneurship in India

10) Leading Women Social Entrepreneurs in India

11) Challenges faced by Women Entrepreneurship in India

12) Conclusion

13) Case Studies

14) Recommendations

15) References
SOCIAL ENTREPRENEURSHIP IN INDIA

Introduction
Social entrepreneurship is the use of the start-up companies and
other entrepreneurs to develop, fund and implement solutions to social, cultural, or
environmental issues. This concept may be applied to a variety of organizations with
different sizes, aims, and beliefs. Social entrepreneurship is all about recognizing the
social problems and achieving a social change.. It may be a lifetime process focusing
on the improvement of the existing circumstances.

Definition of Social Entrepreneurs

A social entrepreneur is an individual who conceptualizes and spearheads business

enterprises, such as start-ups, that are focused on providing service to the community
more than financial gain. In general, entrepreneurs see market gaps and apply their
creativity creating a business plan to meet those needs. Social entrepreneurs, see societal
needs and use business and management skills to bring changes. Characteristics of
social entrepreneurs include initiative, dedication, passion, energy and a strong desire
to serve their community.

History

Various studies have highlighted that in Indian psyche one’s place in the society has
a moral perspective, in which one’s duty towards the others in the society plays a
significant role. McClelland (1975) found that Indians have a social achievement
motivation, which is characterised by a desire for contributing to the collective well-
being and achievement of super-ordinate goals. Historically too, these values have
influenced India’s rich history of social action, volunteerism and philanthropy. As long
back as in the 19th century, the then government of India had enacted two separate acts
the Societies Registration Act, 1860 and the Indian Trusts Act, 1882 – which were
aimed to regulate and to provide legal status to not-for-profit entities which existed for
the benefit of the society. The ‘Bhoodan Movement’, a voluntary land reform
movement in India, started by Acharya Vinoba Bhave in 1951 and the ‘White
Revolution’, an initiative by Dr Verghese Kurien are the two early examples of Social
Entrepreneurship in India.

Characteristics of social entrepreneurs

1. They focus on Social Problems

2. They create change.
3. They combine charitable consciousness with business strategy
4. Every problem represents a resource
5. Everyone can be a social entrepreneur
Process of Social Entrepreneurship

1) Find an opportunity
2) Develop a business concept
3) Figure out what success means & how to measure it
4) Acquire the right resources
5) Launch and grow

Opportunities of Social Entrepreneurship

Social entrepreneurship is a growing, worldwide movement. The scope of social
work is no longer limited. Today, there are many opportunities in child welfare,
healthcare, etc. in not only NGOs but also national and international bodies.
Additionally, there is immense scope for social entrepreneurship and starting your own
social initiatives.

Needs of Social Entrepreneurship

1. Invest in programs that increase “hybrid” management and leadership skills

2. Support team-building efforts and educational programs
3. Explore emerging talent pools such as those embarking on second careers.
4. Experiment with new approaches to draw on motivated talent

Problems in Social Entrepreneurship

 Funding
 Strategy and long term focus
 Remaining true to the mission
 Lack of skilled man force
 Social and cultural effect
 Lack of government support

Women Entrepreneurship in India

Over the past few years, India has record growth in women entrepreneurship and
more women are pursuing their career in this direction. The Social enterprise landscape
in India revealed that in comparison to male-led social enterprises, female-led social
enterprises tend to focus on improving the lives of women and on education and literacy.
Women Entrepreneurs can not only contribute to the GDP, but can also play key role in
addressing societal challenges. Indian women social entrepreneurs have come up with
innovative ideas which have impacted the lives of thousands of people in terms of their
sustainability and scalability. Social enterprises offer a way for more women in rural
areas to contribute to country’s growth and provide innovative, sustainable solutions to
its long entrenched social problems. Indian women social entrepreneurs are making
great strides in addressing social problems and bringing about transformational change.

However, the main deterrent to women entrepreneurship is the lack of confidence

and skills and difficulty in accessing entrepreneurial knowledge. In India, there three
key reasons for women not choosing to become entrepreneurs are,
Entrepreneurial Mind-set: Many women prefer to get into salaried jobs, preferring
the steady working hours, income and perks like health insurance and paid leaves.
Lack of Practical Experience: Apart from a few high profile female founders, women
do not see too many entrepreneur in their lives that they can look up to and learn from.
Mentoring & Network: A mentor can play a key role in helping a women to make the
decision to start up. However in India unless women accidentally come across a mentor
in the course of their work, there are very few structured mentorship programmes
available to help them find a mentor who will guide them on their entrepreneurial
journey.
LEADING WOMEN ENTREPRENUERS IN INDIA
1. Sheetal Meheta Walash - Shanti Life
2. Aditi Gupta - Menstrupedia
3. Gloria Benny- Make a Difference
4. Anu Sridharan – NextDrop
5. Priya naik – Social Ventures

RECOMMENDATIONS & SUGGESTIONS

The elimination of obstacles for women entrepreneurship requires a major change in

traditional attitudes and mind sets of people in society rather than being limited to
creation of opportunities for women. Hence, it is imperative to design programmes that
will address to attitudinal changes, training, supportive services. The basic requirement
in development of women entrepreneurship is to make aware the women regarding her
existence, her unique identity and her contribution towards the economic growth and
development of country. This should be reaped into the minds of the women from their
childhood.

Conclusion
Social entrepreneurship is an innovation and pragmatic vision to tackle the challenges
of poverty, marginalization and other pressing social crises; health, education,
environment, livelihoods, human rights etc. The most significant contributor of this
‘success’ is the character of being a responsible corporate citizen and this is achievable
through a sincere and a committed effort for contributing towards the well-being of the
community not by charity alone. It gives confidence that such innovative, scalable and
sustainable social ventures are key levers and accelerators for transformational social
change. Today, our country boasts of a number of successful women entrepreneurs who
have created successful business brands across the world. However, the journeys have
not been easy. Only when their families, investors and the society at large make
conscious attempts to bring down the gender walls, women entrepreneurs would then
shine in the corporate world.

REFFERENCES

1) http://www.yosuccess.com/success-stories/shahnaz-husain/
2) https://www.britishcouncil.org/society/social-enterprise/news-events/news-
empowering-women-in-india-through-social-enterprise
3) http://knowstartup.com/2016/08/female-entrepreneurs/
4) https://www.tomorrowmakers.com/articles/women/5-challenges-faced-by-
women-entrepreneurs