12th May, 2018

Md. Arafater Rahman Bhuiyan

Assistant Professor, Department of Management, Faculty of Business
Bangladesh University of Business & Technology (BUBT)

Subject:- Submission of Case Study.

Dear Sir,
Here is the report that you asked to prepare us on case study "The opportunity of a life time"

We prepare this case study with our sincerity and serious effort. Thank you for providing us the
opportunity to prepare the case that will enlarge our knowledge about practical application of
The opportunity of a life time which will be helpful in our future life.

In preparing this report we have to work with some limitations. But we have tried our level best
to present the relationship between our course material and the assigned case, which was
required to present.

Sincerely Yours,

We are all
The Group- Kingdom
intake-37th (A)

Program: BBA, Major-(HRM)

Department of Management, Faculty of Business.

Bangladesh University of Business & Technology (BUBT)

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 Acknowledgment

For preparing this report we got cordial help of our course teacher. His due cooperation helped
us in understanding the management procedure and its different application in real life and
therefore, helped us a lot to prepare the assigned case study.

Therefore, we are thankful especially to

Md. Arafater Rahman Bhuiyan

Assistant Professor, Department of Management, Faculty of Business

Bangladesh University of Business & Technology (BUBT)

For assigning us such practical life oriented assignment to make us familiar with the real
application of "The opportunity of a life time" and its importance. Therefore, this report
preparation helped us a lot to be acquainted with the relation of our study with real world.

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 Executive Summary

Joe Willingham, a victim of his company's downsizing has recently lost his job and is looking for
another job. But since he is 51 years old, he expects a higher salary than the young graduates that
the company has decided to hire. he then decides to set up his own business rather than look for
another job and instead for starting from scratch he chooses to open a franchise. one day joe
meets the representatives of a printing company offering him their franchise. but the only think is
that Joe will have to decide soon.

Should then be cross checked with the company and all types on information should be sought
from them. such as the philosophy towards franchises, the company culture, what are the future
expansion plans, how would they affect you etc.

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 Prepared By: Group Name-Kingdom

Name ID Intake Section

Kazi Muhitul Islam 14152101113 36 3

Kazi Md. Asfaq

Hossain 14151101030 35 1

Md. Mizanur 14151101034 35 1

Rahman
Md. Mustafijur
Rahman 14152101529 36 12

Sirin Akter 14152101525 36 12

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 Table of Contant

Serial Particulars Page

No. No.

1 Case in Brief

2 Problem Statement and Question to be Answered (Q-1, Q-2, Q-3)

3 Answer to the Questions (Q-1, Q2, Q-3)

4 Findings

5 Conclusion

6 Recommendations

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 Case In Brief

(The Opportunity of Life Time)

Joe Willingham said to his wife allie that he found the opportunity of lifetime. He get the idea of
setting up his own independent business from scratch and future benefits. The main thing is the
profit potential this business has a franchiser can give him the support he need.

American speedy print is just a small franchise at the business experience. There were all kinds
of franchise represented. The company is growing so fast that they have temporarily run out of
their normal lifetime.

He could pay the $10,000 franchise fee and lose most of the equipment he need to get started. He
can lease all the equipment from the franchiser. The company would help him with his grand
opening and would help him compiled a list of potential customers.

He would print anything like fliers posters, booklets, newsletters, advertising pieces and so on.

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 Question to be Answered

1. What advice would you offer Joe about investing in this franchise? Explain.

2. Map out a plan for Joe to use in finding the right franchise for him. what can Joe do
to protect him-self from making a bad franchise investment?

3. Summarize the advantages and disadvantages Joe can expect if he buys a franchise.

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 Answered to the Questions

Q. No: 1:- What advice would you offer Joe about investing in this franchise? Explain.

 At first I would offer Joe for some Advice:-

1. Chose his business section carefully.
2. Research about market of this business.
3. Select his franchises or carefully.
4. Consider his franchise options.
5. Develop a very detailed business plan.
6. Create a great spelling process.
7. Talk to existing franchises.
8. Evaluate the different business model or offer.
9. Gain knowledge and preparation about this business.
10. Ask the franchiser some though questions.

 Joe Willingham has to invest in this to invest in this Franchise because:-

1. Life time opportunity and give him support.
2. Own independent business.
3. Much profitable business.
4. He can lease all the equipment from the franchiser.
5. The company would help him with his grand opening.
6. The company would help him compiled a list of potential customers.

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 Answered to the Questions

Q. No: 2:- Map out a plan for Joe to use in finding the right franchise for him. what can Joe
do to protect him-self from making a bad franchise investment?

 Joe can find the right franchise for the following steps:-

Step-1:- Ask the company for a copy of their uniform franchise offering circular (UFOC) and
study about it.

Step-2:- Set about investing the authority of the information provided in the (UFOC).

Step-3:- Talk to other franchises of the company to learn about the support provided by the
company in terms of training, advertising, promotions and the profitability. The information
obtained from other franchises.

Step-4:- Be cross checked with the company and all types of information should be sought from
the company. such as the philosophy.

 Joe can protect him-self from making a bad franchise investment for the follow:-
1. Insurances:- All of the damages will be coverage by insurance.
2. Franchisor Pressure:- Avoiding the franchisor investment pressure.
3. Strong Brand:- Reputation of strong brand can be protect bad investment.
4. Proper Strategy:- It does help to protect investment.
5. Training and support:- Franchisor support and training help to protect bad investment.
6. Conflicting FDD information:- The franchise disclosure document contains pertinent
information to help him decide whether to invest in a franchise.
7. Franchisor financial Instability:- Some franchisors rely on investors to help stay in
business, even promising financial support that are not afforded.

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 Answered to the Questions

Q. No: 3:- Summarize the advantages and disadvantages Joe can expect if he buys a
franchise.

 The Advantage to buying franchise:- Some of the advantages - provided that right
franchise- of buying a franchise, include:
1. Established brand:- Compared to establishing a new business, it will process an
established brand recognized by consumers.
2. Established business systems:- it will benefit from established business system and
produced that have been tested and proven in the marketplace.
3. Training & Support:- This includes in initial training and support that should be ongoing
and extend to the business operations.

 The Disadvantages of buying franchise:- some of the disadvantages to buying a franchise,

include:
1. Benefits could prove illusory:- If Joe choose the wrong franchisor and fail to thoroughly
evaluate the franchise agreement, training, and brand recognition may be non-existent.
2. Potential for Reduced Margins:- This is will impact his profit margin. so he should
make sure that the franchise opportunity and the value of the franchise system.

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Conclusion

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