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DAFTAR ISI

Halaman

A. Latar Belakang .......................................................................................... 1

B. Rumusan Masalah ..................................................................................... 4
C. Tujuan ....................................................................................................... 4
D. Manfaat ..................................................................................................... 5

A. Analisis Multivariat .................................................................................. 6

1. Pengertian Analisis Multivariat .......................................................... 6
2. Tipe-tipe Analisis Multivariat ............................................................ 7
3. Klasifikasi Metode Analisis Multivariat ............................................ 7
4. Jenis Data dalam Analisis Multivariat ................................................ 9
5. Kegunaan Analisis Multivariat ........................................................... 11
B. Analisis Konjoin (Conjoint Analysis) ....................................................... 11
1. Definisi Analisis konjoin ..................................................................... 11
2. Tujuan dan Manfaat Analisis Konjoin ................................................. 13
3. Fungsi Analisis Konjoin ...................................................................... 13

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4. Istilah dalam Analisis Konjoin ............................................................ 14
5. Tahapan Analisis Konjoin ................................................................... 15
C. Analisis Regresi dengan Peubah Dummy ............................................... 19
D. Persepsi dan Preferensi ........................................................................... 21
1. Pengertian Persepsi ........................................................................... 21
2. Proses Persepsi .................................................................................. 22
3. Karakteristik Seseorang Mempengaruhi persepsi ............................. 23
4. Faktor-faktor yang Mempengaruhi Persepsi ..................................... 24
5. Preferensi........................................................................................... 24
E. Dosen ...................................................................................................... 25
1. Pengertian Dosen .............................................................................. 25
2. Peran Dosen dalam Pembelajaran ..................................................... 25
3. Kompetensi Dosen ............................................................................ 26
F. Mahasiswa ............................................................................................... 27
1. Pengertian Mahasiswa ....................................................................... 27
2. Peran Mahasiswa ............................................................................... 28
3. Fungsi Mahasiswa ............................................................................. 28
Program studi Pendidikan Matematika ................................................... 29
H. Program SPSS 22.0 For windows ........................................................... 30
I. Penelitian Terdahulu ............................................................................... 33

A. Jenis Penelitian ......................................................................................... 35

B. Lokasi Penelitian ...................................................................................... 35
C. Populasi dan Sampel Penelitian ................................................................. 35
D. Sumber Data .............................................................................................. 37
E. Prosedur Penelitian .................................................................................... 37
F. Variabel Penelitian .................................................................................... 37
G. Pengumpulan Data Penelitian .................................................................... 38
1. Metode dokumentasi ......................................................................... 38

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2. Kuesioner ........................................................................................... 39
3. Metode Literatur ................................................................................ 39
H. Tahap pengolahan data ............................................................................ 40
1. Desain Instrumen Penelitian ............................................................. 40
2. Pengujian Instrumen Penelitian......................................................... 40
a. Uji Validitas ................................................................................ 40
b. Uji Realibitas............................................................................... 41
3. Penentuan Atribut dan Penentuan Kartu Profil ................................. 41
4. Pengumpulan data lanjutan ............................................................... 42
I. Proses Analisis Data dan Pemecahan Masalah ....................................... 42
1. Analisis Deskriptif ............................................................................ 42
2. Analisis Data dengan Analisis Konjoin ............................................ 42

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DAFTAR TABEL

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DAFTAR LAMPIRAN

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