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ValueFirst Corporate Profile

Bridging the Gap

ValueFirst is a leading provider of


mobility solutions. We empower our
customers to communicate with people
on the move. ValueFirst provides its
clients with a complete carrier-grade
technology solution that includes "plug
and play" application licensing, custom
development and application hosting, as
well as connectivity with mobile users
from multiple carriers and countries via
its partner mobile network.

ValueFirst Vision

Continuous innovation and replication to offer unparalleled quality mobile data services as a Mobile Virtual
Network Operator.

Global reach through an innovative Partner Programme

Connectivity with over 400+ operators globally

ValueFirst has got a very strong operator relationship with operators across the globe. ValueFirst has got direct connectivity
with operators in India, Pakistan, UK, & UAE and is connected to more than 400 operators worldwide through direct
connectivity with enterprise grid aggregators.

ValueFirst Messaging has its corporate office based out of Gurgaon, India and branch offices Bangalore, Mumbai and
Chennai. Apart from that ValueFirst Messaging has on-the-ground presence in Bhutan, Lebanon, Nigeria, Middle East,
Pakistan.

ValueFirst Messaging has around 200 employees with strong technical & development team of 50 and a sizeable
customer service team.
Mobile Virtual Network Operator

ValueFirst is a leading MVNO of Enterprise Data services

3. Single entry point


Introduction For large-scale messages to multiple users
in multiple mobile networks ValueFirst’s
Employing a partnership with mobile operators, corporate customers need only establish one
ValueFirst acts as a virtual mobile operator, with a contact to the ValueFirst Mobile Messaging
clear focus on SMS messaging. The ValueFirst Mobile Platform. Working from the platform enables
Messaging Platform has direct access to the SS7 the same consistent feature set to be
international signalling backbone; used by every offered globally at a predetermined price.
Mobile operator and accordingly every GSM handset 4. Uniform application access
worldwide now becomes accessible.
Whatever mobile network in the world a
In addition, ValueFirst can combine signalling message originates from, only a single
information from the mobile world with innovative uniform access number is necessary across
applications running concurrently on its own IT multiple network operators and multiple
applications platform and thereby pave the way for countries to tap into corporate and mission
mission-critical international messaging services. critical applications, e.g. “+44 12345
ValueFirst’s Mobile Messaging Platform also provides STOCK”.
support to 3G networks and the future Multimedia 5. Location-specific service
Messaging Services (MMS) based services. Broadband
support can be provided to messaging services, for ValueFirst’s Mobile Messaging Platform
example to allow enterprises an immediate and knows the location of a customer’s mobile
independent access to their customers. phone and supports applications utilizing
this location information.
6. Secure Transaction

How we add value to our clientele The seamless and secure messaging
environment ValueFirst offers is pre-
conditional for financial transactions.
ValueFirst’s Mobile Messaging Platform with direct
access to the international SS7 network includes
the following quality features:
In addition to these features, ValueFirst offers
1. Reliability and timeliness application integration services to allow customers to
expand their existing corporate applications.
Acknowledged mobile messaging with ValueFirst’s detailed knowledge of both the signalling
guaranteed message delivery information. and IT environments combined with its best-in-class
Commitment to service levels with application platform ensure seamless integration.
guaranteed delivery times.
2. Secure and trusted environment
ValueFirst’s equipment is established as
part of a network operator’s secured
infrastructure and therefore offers a
trusted messaging environment.
Product Offering

ValueFirst Messaging Suite

ValueFirst Speed ValueFirst Pace

ValueFirst Speed is a desktop application for sending At the heart of the ValueFirst Solutions suite resides
SMS and managing contacts. ValueFirst Speed is the ValueFirst Pace Server, which is responsible for
designed to deliver SMS in a fast and efficient inbound and outbound delivery of SMS. The ValueFirst
manner from a Personal Computer. This product is Pace Server manages the transmission and receipt of
ideally suited for the messaging needs of the SME SMS messages, incorporating any required data
and SOHO segment. encoding, splitting and concatenation.

This is SMS send/receive service for customers that


ValueFirst Velocity (Pro/Enterprise) wish to use their own client software. Standard APIs or
COM objects provided to the customers.
Enterprise-class SMS suite to process and send SMS
in a complex database environment to fulfil any
customer need related to SMS transactions in an
ValueFirst VelocityPlus Global
automated or a manual mode. Enterprise Edition
offers enterprise wide user licenses with ability to ValueFirst VelocityPlus Global®, the Professional
manage users and SMS credits. Professional Edition Unicode SMS Manager for Windows, is designed to
is a single user license product. deliver fast and efficient SMS in different languages
ValueFirst Velocity provides a highly reliable from your desktop PC. User can send and receive
messaging platform to the enterprise segment. messages in different languages. It furnishes the
ability to deliver SMS on request using powerful
ValueFirst VelocityPlus (Pro/Enterprise) multifunctional SMS management ability.

Enterprise-class SMS suite to send, receive and


ValueFirst Long-Code Service
process SMS in a complex database environment to
fulfil any customer need related to SMS transactions ValueFirst Provides unique long code (10 digit virtual
in an automated or a manual mode. Incoming mobile number) service that facilitates two-way global
messages can be received on a GSM modem or on communications through SMS. ValueFirst Long code
virtual mobile number configured on ValueFirst enables sending and receiving of high volume SMS
Server. Enterprise Edition offers enterprise wide through one single interface and one dedicated number
user licenses with ability to manage users and SMS for all mobile networks. Unlike short-code service
credits. Professional Edition is a single user license which is country specific, long code service can be
product. used for querying business information from around
the globe.
ValueFirst VelocityPlus provides a highly reliable,
flexible and scalable messaging platform to the ValueFirst Short Code Service
enterprise segment. ValueFirst VelocityPlus is
specially designed for efficiently handling high ValueFirst provides unified short code 56070 for its
message volumes. customers. This short code is integrated with all
mobile operators in India. ValueFirst also provides
ValueFirst AirMail keywords on 56070 to the users. Enterprises with a
specific need of a dedicated short code can be
ValueFirst AirMail is a, first of its kind, email to provided 6 and 7 digits short code beginning with
SMS service for sending SMS the easier way. 56070.
ValueFirst AirMail is designed to deliver SMS,
efficiently from anywhere, anytime. This offering ValueFirst Velocity on Web
has been designed keeping in mind the messaging
needs of the enterprise segment. ValueFirst Velocity on web processes and sends SMS to
fulfil any customer need related to SMS transactions in
an automated, bulk or manual mode. It’s a highly
secure and reliable messaging platform for
enterprises. It supports easy to use web interface for
anywhere convenience using which bulk SMS broadcast
can be done via web.
Platform Architecture

ValueFirst SMS Gateway and Platform Architecture

Technical Architecture

ValueFirst Pace Server Architecture

B2B Other Client SMS


Speed Velocity
Customers Application Reseller

XML Interface Web Services Text/HTTP Interface SMTP Interface SMPP Interface

Internet Cloud – Optional VPN / SSL

Accounting, Credit and Limit Control Registration


Admin & Server
Maintenance Filtering Least Cost Routing DNC
via HTML/SSH
Login Payment
Store & Forwarding ,Throughput Management, Generating Billing CDRs Gateway

National Delivery Premium Delivery Critical Delivery International Delivery


The People

Vish, 39, holds masters degree in computer applications. Vish has


over 17 years of IT and Telecommunications experience. Vish has
held various positions in India, Germany and the United Kingdom.
In his role at Siemens, Vish had a worldwide responsibility for
building the IP Portfolio for Siemens. Prior to ValueFirst Vish held
various positions of responsibility including CEO of PervasiveOne
and Technical Director on the Board of 0800Freedom, an ISP and
Freedom Interactive, a new media company in the UK.

Gagan, a post graduate from BITS, Pilani, 29, possesses about 8


years of work experience in various product development, pre
sales and management roles. Gagan has worked in the UK and
India providing assistance to a wide client-base on various
technologies and business improvement.

Maneesh, 42, is an engineer from Delhi College of Engineering and


MBA from IIM Bangalore with over 18 years of work experience.
Maneesh has worked at 'functional head' position in various
verticals including manufacturing and healthcare. Maneesh worked
with blue-chip organisations such as BHEL, Eicher, VLCC etc

Shantanu, 28, BCA, has been working in the field of IT for over 11
years in positions of responsibility in various organisations.
Shantanu has worked in Europe and US in as an expert in product
development, project management and business analysis. Prior to
ValueFirst, Shantanu worked with Systems Online and ICTC
specialising in enterprise and messaging applications.
Some of our Existing Customers
Success Stories

Company Scenario Solution


• Need for an automated intimation of • ValueFirst Velocity with Business
premium payments and CRM Rules Engine helps them send
• Communicating critical information messages to customers and also
to mobile work force (e.g. Agents, to employees using pre defined
Sales reps) rules (business logics)

• Need for intimation of Performance • ValueFirst Velocity with Rules


Reviews and communication with Engine helps them send
employees in the field messages for Performance
• Communicating passwords of the Review as and when it is required
network to all the employees to be sent

• Need for a reliable method for • ValueFirst VelocityPlus integrated


generating reports for MIS/Sales with SAP system used by ICI
queries made by Sales and • System uses integrated
Management team GSM/Server messaging capability

• Intimating customers in case of • ValueFirst Velocity with Business


cheque bounce/transaction over a Rules Engine ensures that the
certain limit etc. reminders are sent as and when
• To send customers promotional/ they are required.
marketing messages
• Customer can enquire the status of • Long-code service to receive SMS
cheque book request etc. from customers.

• Verification of new user by sending • ValueFirst Pace APIs can


password as SMS to the user’s integrate with any COM/XML
mobile number compliant system
• eBay (motor business) send alerts
related to auctions to the buyer
community prior to the start of
auction
• Sellers are send promotional and
training related messages by eBay

• Need to exchange business volume • ValueFirst VelocityPlus with


information among the hierarchy of Business Rules Engine configured
sales force according to the specific needs of
• Send recruitment alerts, promotional insurance industry and complying
messages and general greetings to the business logic
among the workforce and members implemented by Allianz-Bajaj
Success Stories

• ValueFirst Velocity with Business


• Need to exchange sales performance Rules Engine configured
information among the hierarchy of according to business logic
sales force implemented by Modicare
• Send recruitment alerts, promotional
messages and general greetings among
the workforce and members

• ValueFirst VelocityPlus with two-


• Need for automatic transmission of way messaging capability and
insurance premium reminders Business Rules Engine configured
• Exchange of sales data within the according to the specific needs of
hierarchy of sales department insurance industry and complying
to business logic implemented by
• Acknowledgment of payment receipts ICICI Lombard
• SMS based tracking of claim status

• ValueFirst AirMail, integrated


Kanbay has installed high performance with remote servers, generates
Unix boxes, processing critical business SOS messages in the event of a
data, at various client locations. The system failure. These messages
requirement is to: are directed to AirMail servers as
• Report system failure to the email. The AirMail servers
service engineers forward the incoming emails to
the intended recipients in the
• Receive acknowledgement that form of SMS messages
the report has been delivered to
the recipient

• ValueFirst Velocity with Business


• Wagon number and upload details are Rules Engine ensures that the
sent as an sms to the destination region reminders are sent as and when
in-charge they are required.
• As soon as the trucks are uploaded, the • Long-code service to receive SMS
upload details are sent as an sms to the from customers.
destination region in-charge
• On receipt/non-receipt of wagon/truck
the in-charge pushes that information
from his mobile phone
• Weekly MIS on supply sent to the top
management
Success Stories

Apollo Tyres required the following to build


a cohesive dealer network.
• To automate communication with the • ValueFirst Velocity with Business
dealers Rules Engine ensures that the
reminders are sent as and when
• To seek response from the central ERP they are required.
by the sales team • ValueFirst SAP Plug-in enables
the Velocity Plus application to
• To automate order delivery tracking and
connect with SAP and enable a
order status enquiry process
smooth and secure flow of
information to the mobile
channel.

HP offers a Dial-a-Cartridge service wherein • HP’s call-center servers generate


a customer can call up a toll free number an order message when a new
and order a cartridge. The requirement is order is placed. These messages
to: are directed to ValueFirst AirMail
servers as email. The AirMail
• Place instant order to the dealer servers forward the incoming
nearest to the customer location email messages to the intended
recipients, the dealers, in the
• Receive acknowledgement that
form of SMS messages.
the product has been delivered to
the intended customer
Contact Us

ValueFirst Global Addresses

BHUTAN I ND IA LE BA NO N
5th Floor S. D. Plaza, B-17, Sector 32, 5th Floor, Plaza Center,
Norzin Lam Gurgaon Instituitonal area Mahatma Ghandi Street,
Thimpu, Bhutan Gurgaon 122001, Haryana Hamra, Beirut, Lebanon
Tel/ Fax: Tel: +91 124 4042538 Tel/Fax: 00961 1 750986
Email: bhutansales@vfist.com Fax: +91 124 4042539 Email: lebanonsales@vfirst.com
Email: info@vfirst.com

MIDD LE EAST NIGERIA PAK ISTAN


P.O.Box 233637, Suite 712, Elephant House, F-40, 2nd Floor, Main Roundabout
213 Abdullah Saeed Belhab Bldg 239, Ikorodu Road, IIupeju, Muhammad Ali Society
Damascus St. Lagos, Nigeria Karachi, Pakistan
Al Qusais, Dubai, U.A.E. Tel: +234 8023413540 (Mobile) Tel: +(92 21) 439-1620,
Tel: +971 4 2670110 Fax: +234 1 4771001 (Fixed) Fax: +(92 21) 439-1621
Fax: +971 4 2670484 Email: nigeriasales@vfirst.com. SMS: ‘inquiry vf’ to 8080
Mobile: +971 50 6402441, +971 50 Email: pakistansales@vfirst.com
1413392, +971 50 7480702
Email: mesales@vfirst.com

e-mail: info@vfirst.com
web: www.vfirst.com

©2006 ValueFirst Messaging All rights reserved. No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system or
translated into any language in any form by any means without the express written permission of ValueFirst Messaging

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