Proposal for

Digital Marketing of ASX Education

Think digital, think strategy, think interaction
Search Engine (SEO & SEM)
SEO is an organic and steady source of traffic from Google search engine, while SEM is a paid method one.
Works of SEO/SEM starts form a research on what people search on and how many they search for
the keywords on Google.

We can produce many related potential keywords that can deliver huge traffic to a website/landing page.

After gathering list of keywords, we create contents (articles, videos, copywritings, etc.)
to support the website.

It will take 3-6 months to optimise keywords in Google SERP to deliver the traffics.

Average Monthly searches of Sample Keyword “UNIRAZAK” are:

 Indonesia : 10 – 100
 Malaysia : 1k – 10k
Social Media Marketing
Social networks is the mostly used solution with Facebook and Instagram as focal point for the traffic.

We determine the market by using the Facebook tool itself, called Audience Insights.
Based on the general data, we find that the potential audiences reach through the channel of
Facebook & Instagram are:

 Malaysia : 14.000.000 people

 Indonesia : 12.000.000 people

We can also create custom audiences based on people who have a relationship with your business,
whether they are existing customers or people who have interacted with your business on Facebook or other platforms.
costs
Costing for Digital Marketing Solution by Pivout
Costing
Online Brand Management
Website Design & Development RM 20,000
• Includes design and development linked to the personalization
of Facebook & Instagram pages.
• Full SEO application on a website
• Mobile-friendly interface
• Regular enhancement and strategy updates

SEO & SMM management and consultancy RM 15,000

• 3-6 months optimization period
• Day to day management and strategy implementation
• SEO & SMM advertising management (excluding Advertising costs)
Note : we advise additional budget of RM 500 to RM 1500 per month for off peaks promotion
Extras
Extra themes or events Upon quote request
• Extra themes which will involve any change in the basic page available
with specific pages to be added should be quoted after brainstorming

Design Upon quote request

• Design of any offline / online material for communication

Youtube brand Channel (where necessary) Offered

• Design and concept
• Management excluding supply for content