Cisco Introduces Broad Support for

SIP across Packet Voice Products

External Presentation

Session Number
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 1
 Endpoints with voice driving converged IP
infrastructure

PDA IP Phones
PC to
Phone Instant
Voice Messenger
Portals
Video
Unified Telephony
Messaging Voice -enabled
Websites

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 2

 Challenges and Opportunities In Changing
Times…

“ Competition and plunging transport costs have

shredded long-distance prices …..
….. new voice technologies and services, sparked by
the ever-increasing ubiquity and reliability of IP
networks, are about to catch fire.

Forrester research, March 2001

”
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 3
 Build the Internet
Network of Networks Reference Architecture
SS7 SS7
IP Transit
PSTN Network
H.323 PSTN
MGCP
SIP
H.323+ DGK
GK GK
SS7 IP Centrex
H.323 Call Routing SIP Call Routing
IP Residential
PSTN

IP Verse
MGCP
Transit Network
Transit Network
Call Manager
PSTN
GK
GK Voice Application
Global LD PSTN
Hosting
Network
PSTN
PSTN
PSTN PSTN

• Service providers need to interconnect with many networks

Specifically, networks using a variety of telephony call control protocols
• Service providers will offer both transport and billable service s
• Cisco is driving the intelligence into its network elements to provide the
“glue” that will bind the networks together
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 4
 The Benefits of SIP
Session Initiation Protocol promises to speed the
delivery of new services and applications

Feature Benefit
Lightweight, ASCII-based Simplifies development of
protocol similar to HTTP applications

Reuses other IETF protocols, such Can be tightly integrated with web-
as SDP, DNS, etc. based services

Can be used for any real-time

Application/media agnostic application, including voice, video,
messaging, etc.

Availability of SIP-based products

Increasing market adoption
growing

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 5

 Cisco and SIP

• Cisco Service Provider Products Supporting SIP

IOS Gateways: 1751, 7200, 2600, 36x0, AS5300, AS5350, AS5400 Series, AS5850
Call Agents/Softswitches: BTS 10200, PGW2200
Endpoints: ATA 186, 7940, 7960
Infrastructure: Cisco SIP Proxy Server, PIX Firewall, IOS NAT
• Cisco Driven Solutions are being deployed today
SIP Global Long Distance deployed by several carriers including some with
integrated H.323 gateways.
SIP IP Business Solutions starting to emerge
SIP voice application solutions deployed by 5+ carriers (includes Windows
Messenger PC-to-Phone support)
• Cisco continues to be at the forefront of SIP development and adoption,
including participating in SIP Bake-offs, IETF Standards, Industry
Conferences, etc.

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 6

 Cisco SIP Product Portfolio

Cisco ATA 186 Cisco PIX Firewall

Cisco Voice Gateways

Cisco 7940 & 7960 IP Phones

Cisco Softswitch and Cisco SIP Proxy Server
Signaling Gateways
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 7
 Cisco SIP Products in a VoIP Network
Managed Business
Enterprise Voice Services
Gateway
BTS 10200 with
3rd-Party Network Gateway
Application PSTN
Server PIX Firewall

7940/7960
IP Phones Line-powered
Catalyst Switch Cisco SIP Proxy
Server Farm

AS5x00 Voice
PIX Firewall
Gateways
SIP Global Long
Distance Network
SIP Proxy
Server PSTN

ATA 186
PC-to-Phone/
2nd-line Residential

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 8

 Cisco SIP Portfolio Benefits

Cisco SIP Products Enabling Service Deployment

Feature Benefit
Reduces solution integration cycle
Complete Product Portfolio
and risks

Faster application and service

Feature-Rich Voice Gateways
deployment

Increases networking scaling and

High-performance Call Control
reliability

Future-proof equipment purchases

Multi-protocol Integration plus increased operational
efficiencies

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 9

 Customer Case Studies

• Provides wholesale telephony

• Provides voice and data solutions that retail service
applications on one network, providers and value -added
allowing business customers to
transition to IP-based resellers offer to business
communications. customers
• Delivers call routing and feature • Offers Virtual PBX and IP
control using Cisco IP phones, Dialtone services to small
without PBX equipment businesses
• Offers enhanced voice mail to • Partnered with Cisco and
receive recorded messages via Broadsoft to deploy end-to-
the web or email end IP offering
• Built network to interoperate
with the PSTN and existing PBX • Built SIP-based applications
to ensure smooth migration that integrate call routing with
personal calendar programs
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 10
 SIP Service Delivery Architecture:
Managed Business Services
3rd-Party
Application
Trunk Server Trunk Class 5
Gateway Gateway Switch

PSTN Data Network

Internet Broadband DSL, T1,

Access Fiber,
Wireless

LAN LAN Router

LAN
Home Switch
Office
Small Line
PBX or Key
Business System Gateway
IP Phones

Large
Medium Business Business
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 11
 Customer Case Studies

• Provides alternative line carrier-

grade phone services to • Provides Internet telephony
services and infrastructure for
residential customers service providers, small
• Offers enhanced services such businesses and consumers
as Blast Me, a service that worldwide
simultaneously delivers calls to • Built and launched Microsoft
multiple phones, including Cisco Windows Messenger PC-to-
IP Phones phone service
• Allow customers to choose their • Also offers phone -to-phone and
area-code regardless of physical broadband phone solutions
location • Achieved 30-40% reduction in
network operational costs by
• Partnered with Cisco to deploy deploying Cisco SIP
SIP-through-NAT solution for infrastructure
home users

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 12

 SIP Service Delivery Architecture:
PC-to-Phone/2 nd-line Residential Services

Cisco SIP
2nd-line Residential Proxy Server
Farm RADIUS
AAA Server

V
ATA 186 Broadband Internet Telephony
Access Service Provider
AS5x00 Voice
Internet Gateways
PC
SoftPhone Broadband
PSTN
Access

Class 5
Switch

PC-to-Phone User
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 13
 Cisco SIP Services Summary

• Cisco is committed to supporting SIP in next-

generation products and services
• Service providers can choose from a broad array of
Cisco products supporting SIP, including voice
gateways, proxy servers, firewalls, and IP endpoints
• Service providers are successfully deploying
revenue-generating services today using Cisco SIP
products

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 14