THE MARKETPLACE FOR ANCESTRAL ARTS

Confidential and Proprietary. Copyright (c)

by The Roots Project International, Ltd.  All Rights Reserved. PITCH DECK 
PROBLEM
HIGHLY-SKILLED INDIGENOUS
ARTISANS ARE UNABLE TO
PROMOTE THEIR WORK.

These rare and unique crafts are often the

main source of income for families and their
communities and have very little exposure
and limited practical use.

Indigenous Peoples are facing extinction and

their ancestral land is being destroyed. 
 WE HAVE CREATED A FREE
DROPSHIPPING PLATFORM
FOR INDIGENOUS ARTISANS
THIS ENABLES THEM TO SELL THEIR
ART WORLDWIDE AND SUPPORT
THEIR COMMUNITIES WHILST
REGENERATING THE AMAZON
SHIPIBO

MEET CONSUELA
AN EXPERT ARTISAN FROM THE
AMAZON RAINFOREST IN PERU.

She spends weeks carefully crafting this intricate

tapestry of outstanding beauty, In the hope it will
sell to the few passing tourists so she can feed and
support her daughter Silva. 

The Rainforest surrounding Consuela's community

has suffered devastating deforestation and
pollution from oil and logging companies. 
 QUECHUA

MEET LUCIA
A MASTER WEAVER FROM THE
SACRED VALLEY OF THE
INCAS, ANDES PERU.

 Lucia supports her three daughters through

selling her handwoven, organic, naturally dyed
alpaca wool weavings in the local market.
Most people who see Lucia's stunning works of woven
art admire their beauty but fail to see a practical
function on how they can be worn or displayed. 
 CONSUMERS ARE WAKING UP
Conscious consumerism is on the rise. Millenials prefer to make meaningful purchases
with a purpose which create a positive impact on people and the planet.

There's an Increasing Demand for high-quality, handmade, traceable, fair-trade gifts which tell a story worth sharing. 

The movement for regenerative solutions is the largest it ever has been & it's growing day by day.
VITAMINFRESH.NET
SOLUTION
WE PROVIDE A FREE SERVICE FOR
INDIGENOUS ARTISANS DESIGNED TO
MAXIMISE POTENTIAL TO SELL THEIR ART.

Our network of photographers creates a 'Live Inventory' of

products available directly from remote indigenous marketplaces.

We coordinate intercultural customisations through the global

community of creatives. 

We invest 1/6th from each purchase to supporting high impact, 

self-replicating social and ecological regeneration projects which
are reforesting the Amazon with Permaculture design. 

MARKET
We host a platform for
artisans and help to position
their products in the places
they're most likely to sell.
Creating a series of
targetted approaches specific
to each product &  audience.
HOW WE FIX IT
CUSTOMISE WHOLESALE
We work with a team of Our long-term goal is to
professional fashion establish a global network for
designers, product the distribution of authentic
developers and music ancestral art. We aim to supply
producers to create modern a diverse range of stores with a
adaptations of ancestral art, variety of custom packages,
thus increasing practicality.  specific to different markets. 
 CONSUELO
OUR SHIPIBO PHOTOGRAPHER
DAVID GOES TO VISIT CONSUELO.

 David interviews Consuelo, takes an inventory of her

products, generates a code & notes the asking price  

 David then uploads the photos with details to our website. 

We promote Consuelos products & make the sale.
Then we send Consuelo her full asking price (1/3rd of retail) which
helps her whole family and community thrive. 
 
We send 1/6th to Alianza Arkana to reforest the Amazon
Roots receive 1/3rd to grow & help more communities 
 SHIPIBO
AMAZON - PERU

The Shipibo are masters of

embroidery. The Shipibo see the
universe as a song which is singing
itself into existence.

The designs you see are the visual

representation of healing songs
which can be sung by just a few
remaining elders.  
LUCIA
FROM THE ANDES TO A HIGH-END
HOME DECOR STORE.

Our Professional seamstress Joan customised

Lucia's tapestry into a set of luxury, 100% organic
naturally dyed, baby alpaca wool cushions stuffed
with Organic Kapok from Java. 

We market the cushions as part of our Kintu Interior

Collection to high-end home decor stores and 
Interior designers to creating higher margins and
greater impact. Lucia always receives her asking price
and her community has a regular flow of income.
 QUECHUA
ANDES - PERU
Quechua weavings are rich and organic.
They embody a wealth of ancestral
knowledge passed down through countless
pre-Incan generations.

 Each Alpaca thread is carefully handspun

and naturally dyed, then, the yarn is
carefully woven to form an elaborate
tapestry which tells a story of love, respect
and reciprocity of the natural world.
CLOTHING
VITAMINFRESH.NET
Artisans
The Benefits
Always receive their asking full price
Have their work professionally promoted
Generate new forms of income for families

Businesses

Receive unique, rare, high-quality crafts

Can customise craft to increase the value
Get Artisan profile package with each piece 

Customers
Feel great making an impact investment
Have authentic ancestral art in their life!
Become inspired to be Roots Ambassadors
 3
In  days we sold out of our first cushion range, 

12K
organically reaching over                 on Social Media
.
WE CREATE
£15K  generated with less than £100 spent
on marketing.
OPPORTUNITIES
for tribal communities to thrive
Since starting up in 2017 on a tiny bootstrapped budget we've

£6K
managed to launch and test a website & model ready to scale.
worth of stock sold at our first event. We've established a network of 4 Photographers, 15 Artisans. 
We have successfully developed varied products based on
ancestral art, from clothes & cushions to digital music.

7K
Our social media community has organically
grown to over 
 THIRD
SOURCE MULTIPLE MARKET PARTY
VENDORS
P R I C E

DIRECT
TRADE 1.5 WHOLESALE
SUITABLE
PRODUCTS

CUSTOM ONLINE
PRODUCTS 3 RETAIL
C O S T

1/6th

LUXURY HIGH END

BRAND 6 STORES
ONLINE WHOLESALE

RETAIL PACKAGES

= GOES TO  = CONVERTS TO 

WHY NOW?
AWARENESS OF
INDIGENOUS PEOPLES IS
RAPIDLY ON THE RISE.
Modern consumers want to contribute
to something meaningful which
creates an impact on the world.

There is a huge potential to become the market

leader for ancestral arts. Through our collaborative
network, we facilitate limitless possibilities to scale,
regeneratively. 

PHASE 1
Launch and Test Live Inventory
Model for ~15 Artisans
Establish Key partnerships with
Retailers and Designers
Launch Crowdfunder for clothing
ENTERING THE MARKET
PHASE 2 PHASE 3
Strategically scale to ~ 60 Artisans Launch the Global Indigenous
from ~5 Traditions Artisan Network 
Develop branded wholesale Franchise Roots Project Brand
display packages.  Establish ecosystems  for artisans
Develop and test new niche and global community of creative
products. to collaborate
 MEET THE TEAM
 Is a facilitator in Permaculture Design, specialising in Biomimicry and
OLIVER Regenerative Enterprise. 
Is a purpose-driven entrepreneur dedicated to creating solutions through
BOON positive impact. 
Has travelled extensively throughout Central and South America for 7
FOUNDER Years connecting with Indigenous Peoples. 

Was one of the 8 core members of ‘CapGemini’ a team who launched &
JUNE managed sales for Virgin Music in the UK.  
Launched ‘Chemical Watch’ from 0 - 100,000 readers per month and was
MEAGHER made a was made a Director and shareholder. 
Was the Marketing Officer & Deputy Manager and managed over 180 shops,
MARKETING organising 300 events a Year and receiving over 250,000 visitors per month.
 MEET THE TEAM

KAREN Was the financial manager at Phones 4u for over 8 years.

Managed over £1.2bn in finances and dealt with arrangements of up to £700m.
PRITCHARD For more than a decade Karen has been in charge of daily and monthly
accounting, of managing accounting staff, and of creating forecasts for yearly
ACCOUNTS budgets, Reporting to Investors, and creating three year plans.

Head of Womenswear - Boxfresh 

MEL Design Manager - Miss Selfridge 
HICKIE Creative Director - USC & Gio Goi 
Consultancy - Zalando (Berlin )
CREATIVE Consultancy - Kate Moss’ collection for Top Shop
THE OPPORTUNITY
WE ARE OFFERING ETHICAL IMPACT
INVESTMENT OPPORTUNITIES

We know it's the time for us to grow now.

We are seeking £150k with a minimum investment of £10k, to
help secure stock, launch our live inventory and scale rapidly. 
We will provide an annual return of 7.2%
with capital repayment in year 3
£10k investment
£720 return for 3 years
£12,880 Total amount repaid year 3
 WHERE'S IT GOING?
1. Operational Startup -  To create the platforms for our
artisans to offer their products & the team to make sure it
works smoothly.

2. Sales & Marketing - To ensure that our Artisans' products

have the best chance of being sold in the right place to the
right people!

3. Product Development - To design new products which will

increase the practical function of the Artisans product (like
clothing and cases).
 TRIBAL PEOPLES ALL OVER THE
WORLD ARE FACING EXTINCTION
AND CULTURAL ANAHILIATION
OUR PROJECT PROVIDES A MODEL
TO PRESERVE AND STRENGTHEN
THEIR CULTURES AND REPAIR THEIR
ANCESTRAL LAND.
 WE HOPE YOU MAKE THE RIGHT DESICION!

THANK YOU
INVESTMENT@THEROOTSPROJECT.COM

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