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Hanna Niemelä Taija Okkola Annikka Nurkka Mikko Kuisma Ritva Tuunila , (2014),"“Is an accreditation seal
worth the effort?”", Quality Assurance in Education, Vol. 22 Iss 3 pp. 226 - 239
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http://dx.doi.org/10.1108/QAE-01-2013-0007
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QAE
22,3
“Is an accreditation seal worth
the effort?”
Observations of programme accreditations in
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Abstract
Purpose – The purpose of this paper is to present observations of a EUR-ACE accreditation
process in a Finnish university. The study demonstrates the effects (benefits, effort and resources
required) of accreditation as seen by the university management and teaching staff.
Design/methodology/approach – The material of the study was gathered by conducting an
interview and questionnaire survey after the accreditation processes of six degree programmes at
Lappeenranta University of Technology, Finland, in 2011.
Findings – Besides certain shared views, the survey reveals some differences in opinions between the
university management and the teaching staff: The management at all levels of the university valued
the significance of accreditations somewhat higher than the teaching staff. Most of the interviewees found
that accreditations have had an important effect on the curriculum work and thereby on the development of
teaching and education. However, the effects on single courses were considered less significant.
Research limitations/implications – The study focuses on one university with a limited
number of responses and one accreditation agency only (ASIIN, Germany).
Originality/value – The engineering degree programmes were the first ones to obtain a EUR-ACE
Quality Assurance in Education accreditation both in Finland and in the Nordic countries. Thus, the results have a novelty value for
Vol. 22 No. 3, 2014 Nordic universities and stakeholders in the education sector.
pp. 226-239
© Emerald Group Publishing Limited Keywords Education, Accreditation, Engineering, Degree programme, EUR-ACE
0968-4883
DOI 10.1108/QAE-01-2013-0007 Paper type Case Study
1. Introduction Observations of
In Europe, international accreditations of degree programmes are gaining popularity
not just among business schools but also in engineering education. In addition to the
programme
positive accreditation result, there are other equally important drivers for the accreditations
accreditation of degree programmes in universities. The accreditation seal may increase
the reputation of the degree programme, which may help in student recruitment and
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promote the status of the current graduate students. Sometimes the most solid benefits 227
in the accreditation process are reached in learning and the resulting learning outcomes
(Welsh and Dey, 2002; Shupe, 2007). By an extensive self-assessment, the strengths and
weaknesses of the degree programme can be exposed, and furthermore, the
accreditation process enables thorough benchmarking of the programme. This provides
plenty of material to focus development activities and to define potential targets for
development. In addition to that, the results can be applied to quality assurance, as a
support for national and international benchmarking and in the description of the
substance of a degree programme in a standardised way.
228 • to study whether the university considered the accreditation process to have an
impact on the management of education in the university;
• if yes, to show how the accreditation process was seen to have affected the degree
programme and what kind of actual changes it had produced; and finally
• to assess the benefits and drawbacks as well as threats and challenges of
programme accreditations as perceived by the university management and
teaching staff.
To this end, an interview and questionnaire survey was carried out at the university
after the accreditation processes of the aforementioned degree programmes at
Lappeenranta University of Technology, Finland, in the autumn term of 2011. The
survey was conducted by interviews with the university management (all rectors,
deans, heads of the degree programmes, heads of study affairs ⫺ 15 in total) and by an
online questionnaire for the teaching staff (professors, associate professors, lecturers,
assistants, other personnel involved in teaching; the number of respondents 40 in total).
All members of the university management were interviewed, and the response rate of
the online questionnaire was approximately 25 per cent.
Although the study is limited to one university and one accreditation agency only,
the results are considered informative and useful for other universities considering
accreditation of their degree programmes. Further, other stakeholders involved in
quality assurance issues in the education sector may benefit from this case study.
universities are focusing not only on higher education but also on research activities at 229
the same time (Ministry of Education and Culture (2011); (2012)). In other words, the
academic staff faces a variety of requirements: they are expected to provide first-rate
education, simultaneously producing high-quality research and publications within
strict regulations and norms (FINHEEC, 2012a). In addition to the prevailing
regulations, new rules and control systems, for instance, related to finance were
introduced to the university sector (FINHEEC, 2012b). As a result, universities and their
units have to align their strategies and new kinds of incentive systems may be adopted.
Consequently, reforms of this kind may direct the methods and even the substance of the
work of the academic staff.
Furthermore, a national ministry of education and the international scientific
community are not the only important interest groups of a university: the current and
potential students are probably the key group focusing on the quality of education and
the degree programme. Potential employers of the graduates can also be mentioned as a
significant interest group of an educational institution.
Under the above-described challenges of the modern operating environment, it is
argued that accreditation provides viable tools for universities to assess and develop the
content and organisation of education. Our experience has shown that teamwork,
employee involvement and empowerment are important parts of the accreditation
process – we suggest that these features be utilised in the management of universities
into the future.
230
2. Conduct of the survey: interviews and online questionnaire
The effects of an accreditation process on the management and education of the six
degree programmes were studied by a qualitative and quantitative survey, conducted as
interviews with the university management and as an online questionnaire for the
teaching staff. The survey consisted of open-ended questions (three questions for the
management and four for the teaching staff) and 16 statements for all respondents.
In the interviews, the representatives of the university management answered three
open-ended questions (Table I) in a structured manner. First, there were two open-ended
questions about why the accreditation process was initiated at the university or at the
Open-ended questions
1. Why was the accreditation process initiated at the university or at the department? (only for the
management)
2. In your opinion, what kind of an overall influence does the accreditation have? (only for the
management)
3. What is the next objective with respect to the accreditation at your department or degree
programme?
4. Have you/your programme used ASIIN/EUR-ACE labels (for example in marketing) and how are
they used?
5. What kinds of future plans do you/does your programme have concerning the accreditation?
6. What challenges do you anticipate in the future?
Statements on the scale 1-5 or N/A: Please assess the effects of the accreditation on the following
issues (1 ⫽ not significant at all; 5 ⫽ highly significant)
1. Curriculum planning as a whole
2. Educational objectives (learning outcomes) of the degree programme
3. Study workload planning and planning of the study timetable
4. Educational content of the degree and curricular consistency, cumulative learning
5. Planning and implementation of a single course
6. Teaching methods, assessment and evaluation methods
7. Study guidance and counselling
8. Guidance and supervision of BSc and MSc theses
9. Deployment of feedback (from students, graduates, occupational life)
10. Development of the degree programme in the future
11. Quality assurance of the degree programme
12. Pedagogical leadership at the university
13. Development of teaching and education at the university
14. Valuation of teaching at the university
Table I.
Survey for the university Please assess the workload and importance of the accreditation on the scale 1-5
management and teaching 15. Workload caused by the accreditation process
staff 16. Importance of accreditation
department and what could be considered to be the overall influence of accreditation on Observations of
the university or department. As the interviewees represented the university
management who initially made the decision on the accreditation of degree
programme
programmes, they were capable of addressing the issue at a holistic level. The teaching accreditations
staff, that is, the respondents of the online questionnaire, answered the same open-ended
questions as the university management, but only the questions from 3 to 6.
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By the 16 statements (Table I), the respondents were asked to evaluate the effects of 231
the accreditation, for example, on curriculum planning, learning outcomes, teaching
methods and implementation of courses, guidance and supervision, development of
programmes, pedagogical leadership and evaluation of teaching in the university. The
statements were assessed on the Likert scale (Fabbris, 2013; Di Napoli and Arcidiacono,
2013) from 1 to 5 (1 ⫽ not significant at all, 5 ⫽ highly significant) and N/A if the
statement was not relevant for the respondent. The survey also included statements
concerning the workload and overall importance of the accreditation on the same scale
1-5 (1 ⫽ not significant, 5 ⫽ highly significant). Besides these statements, the
deployment of ASIIN/EUR-ACE labels (ASIIN, 2012), future plans and challenges
concerning accreditation were enquired by open-ended questions.
3.1 Application for accreditation: motivation and reasons as defined by the university
management
In the interviews with the university management, international activities and visibility
were the topics that received the highest number of references (9 interviewees of 15) as
reasons to apply for accreditation. The respondents considered accreditation to promote
the public image and international visibility of the university in the increasingly
international university sector. In this context, accreditation was seen as a tool to
enhance student exchange and recruitment. A further strong motivation behind the
decision to apply for accreditation was the opportunity to be the first Finnish and
Scandinavian university degree programmes to have international accreditation seals in
the field of engineering education. Moreover, the accreditation seals were found to
strengthen the public image of the university as an internationally recognised
educational institution and to promote opportunities for cooperation with the top
universities. Three of the interviewees mentioned development of teaching and
education as the motivation to apply for accreditation:
One of the important drivers for accreditation is certainly that when recruiting international
students, the degree programmes have to be structured so that they meet quality criteria of
some kind; therefore, we thought that having accreditation seals will definitely have an impact
as such.
When the degree programs gradually started to prepare for accreditation, genuine interest
arose in the topic, and we realised that it is a competitive asset to be at the forefront; on the
other hand, this provides an opportunity to benchmark ourselves against others.
QAE 3.2 Views of the university management and teaching staff on the effects of
accreditation
22,3 In the interviews, the management of the university, faculties and degree programmes
were asked about the impacts of accreditation. Most of the interviewees (11 of 15) were
of the opinion that accreditation had had an effect on the curriculum work and thereby
on the development of teaching and education. In the university, the attitudes towards
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232 curriculum work have changed considerably, and also various elements of curriculum
work (learning outcomes, teaching methods, assessment of learning, study workload
calculation and management and the degree as a whole) have been taken into
consideration and adopted in the units in a new, more comprehensive way.
The attitudes towards curriculum work have totally changed. In a positive way.
The true meaning of the degree programme structure and the curriculum work has now
become clear, and the communal atmosphere at the department has increased. There was a
strong “doing together spirit” during the accreditation process, which is still alive and visible
in the curriculum work.
The teachers take now better care of what they teach.
As with other effects of accreditation, the interviewees mentioned the strengthened
internal cooperation and the improved self-esteem in the unit. Accreditation was
regarded as a guarantee for high quality and as a means to show that the degree
programme met the European standards. In addition, accreditations have attracted
positive attention in the discussions with international collaborative partners.
A competitive advantage; we are at the forefront; we have been able to demonstrate the quality
of our education. A further advantage is the cooperation between degree programmes at
Lappeenranta University of Technology. We have had an opportunity to work together, to
strive for common goals, to learn together, to search for information together. In addition, our
own “team”, the staff at the department, is now better welded together.
When we told about the accreditation of our degree programmes at a visit in an international
partner university, the reactions of our partners were positive.
The impacts of accreditation on certain aspects of the implementation of teaching and
education were investigated by statements in the interview and the online questionnaire
(Table I). The very same statements were presented both to the university management
in the interviews and in the online questionnaire for the teaching staff. The statements
were commented on the Likert scale from 1 to 5: 1 ⫽ not significant at all; 2 ⫽ a little
significant; 3 ⫽ significant; 4 ⫽ very significant; 5 ⫽ highly significant. The average
grades of the respondents to the open-ended questions and statements are given in
Table II.
The responses to the statements (Table II) revealed that the impact of accreditation
has been highest on the curriculum work as a whole (average 3.56 of all respondents),
study workload calculation, management and scheduling (3.46), setting the objectives of
the degree (3.44) and the development of the degree programmes in the future (3.41).
These findings were in line with the answers to the open-ended questions 1-2 mentioned
above. The accreditation also had some effect on the quality assurance of degrees (3.2),
development of education and teaching at the university (3.13) and the appreciation of
teaching at the university (3.09). The effects of accreditation were found to be lowest
(2.42-2.68) on planning and implementation of individual courses, teaching methods,
Average grade of responses
Observations of
All Teaching programme
respondents Management staff accreditations
Statements on the scale 1-5 (1 ⫽ not significant at all, 5 ⫽ highly significant)
1. Curriculum planning as a whole 3.56 4.08 3.32
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234 important (3.55), yet slightly less so than the university management.
3.3 Views of the university management and teaching staff on the future plans related
to accreditation
The university management was very unified in their opinion concerning the objectives
of accreditation. The common target is to carry out accreditations as extensively as
possible in the degree programmes of the university and the next stage to seek
accreditation for the university’s international Master’s degree programmes. A further
target was to better deploy the accreditation seals. Naturally, the development actions,
adjustments or corrections suggested or required by the accreditation organisation
would be carried out. It was considered important to retain the accreditation seals
3.4 Views of the university management and teaching staff on the challenges of
accreditation 235
The resources were considered to be the most significant challenge associated with
accreditation. The accreditation process and keeping the seal is time consuming and
laborious, and the resources allocated to the process were taken from the other academic
duties. This was also shown in the staff’s responses, where the extra workload caused
by the process was criticised. It was estimated at LUT that an accreditation of a
bachelor’s and a consecutive master’s degree programme may require up to 1,000-1500
hours of work. In total, considering the cost of working hours only, the price of an
accreditation process amounts to tens of thousands of euros per degree programme. In
addition, the accreditation seal (e.g. EUR-ACE and ASIIN) and the related costs were
typically a few thousand euros per degree programme. Moreover, the university
administrative staff at various levels were, in one way or another, involved in the
process, which called for further temporal and financial resources. Thus, the actual costs
of accreditation were considered high. Therefore, degree programmes considering
applying for accreditation should assess the long-term effects and costs of the process.
Also, the workload reported by the university staff (Table II) has to be taken into
consideration.
The public image established for the accreditation process over time was also
regarded as a possible challenge. According to some respondents, a threat may be that
an accreditation seal will not be so highly esteemed in the future if almost all universities
have a quality label. Some respondents were also worried about the permanence of the
accreditation system. From the perspective of accreditation, the reform and
development needs of degree programmes were also seen as a challenge: according to
the respondents, the accreditation seals should not prevent or delay any necessary
changes or improvements in the programmes.
A further threat is also seen in the possible scenario where the objectives set by the
Ministry of Education and Culture and the accreditation bodies may conflict at some
point in time. On the other hand, the respondents wished that the new good practices and
working methods that emerged and developed during the process will remain in the
future and the development work and good spirit can be maintained between the
accreditation and reaccreditation.
The considerations of the university management and staff concerning the
accreditation process are summarised in the SWOT analysis in Table IV.
4. Conclusions
This paper aims at demonstrating the observations and perceptions of accreditations in
a Finnish university. The study was conducted as an interview and questionnaire
survey after the accreditation of six degree programmes at Lappeenranta University of
Technology, Finland, in 2011.
The responses to the survey revealed that the management at all levels of the
university valued the significance of accreditation somewhat higher than the teaching
QAE Strengths Weaknesses
22,3
Modern and evaluated methods to assess and Time- and resource-consuming process
develop the curricula Unequal commitment of the staff
Internationally qualified and benchmarked Uncertainty of the future prospects of
degree programmes accreditations in the university
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Opportunities Threats
staff. Most of the interviewees were of the opinion that accreditation has had an
important effect on the curriculum work and thereby on the development of teaching
and education. However, the effects on single courses were considered less significant.
The real effects and benefits of the accreditation work and seals were questioned in some
of the responses.
As with other effects of accreditation, the interviewees mentioned the strengthened
internal cooperation and the improved self-esteem in the units. Accreditation was
regarded as a means to show that the degree programmes met the European standards
and thereby promoted the international reputation of the university.
Again, the survey supported the notion that accreditation was a resource-consuming
process, which called for time and commitment from various people involved in
educational and administrative activities at the university. However, as one head of
degree programme put it:
The accreditation process has brought us together and made us rethink and elaborate on our
educational objectives, practices and learning outcomes in a more thorough way than ever
before. It has been an eye-opening experience, and increased our awareness of educational
aspects enormously. Thus, considering these benefits alone, the accreditation work has been
worth every penny.
Our accreditation seals have already raised interest among other universities, higher
education institutions, educational authorities, labour market organisations and other
stakeholders. For instance, our representatives have been invited to share their
experiences and tell about the accreditation work.
A national accreditation system (Engineering Program Review) provided by the
Finnish Higher Education Evaluation Council was under development (FINHEEC,
2013), and our experiences were being heard in the process; our university
representatives participated in the FINHEEC’s steering committee for engineering Observations of
programme review and acted as expert members in reviews at pilot universities. Thus,
our work has already gained widespread attention at a national level.
programme
To sum up, the observations presented in this paper may be useful for other accreditations
universities deliberating on the application for international accreditation of their
degree programmes; they provide background information of the accreditation process
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and its benefits and drawbacks as seen by the university management and teaching 237
staff. Moreover, the results were also informative for other stakeholders in the education
sector. Here, LUT actively promoted the accreditation of university degree programmes
and cooperated in national projects related to the evaluation and quality assurance of
higher education.
Note
1. [At the time of writing (April 2014), all the departments in engineering at LUT have received
accreditation for their BSc and MSc degree programmes. In addition, LUT School of Business
has the European Foundation for Management Development (EFMD)-accredited degree
programme.]
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