0 оценок0% нашли этот документ полезным (0 голосов)
23 просмотров12 страниц
This chapter discusses conducting marketing research and forecasting demand. It covers the marketing research process, including defining the problem, developing a research plan, collecting information, analyzing the data, presenting findings, and making decisions. The chapter also discusses measuring marketing productivity and overcoming barriers to using marketing research effectively.
This chapter discusses conducting marketing research and forecasting demand. It covers the marketing research process, including defining the problem, developing a research plan, collecting …