Milford Hotel Feasibility Study

Milford Hotel Market Study
Report
4/30/2018
Mark Kuykendall, President
Perennial Hospitality, LLC
P.O. Box 576
Saline, MI 48176
Milford Hotel Feasibility Report
4/30/2018
It is our pleasure to provide the summary of work prepared on behalf of the Milford Downtown
Development Authority for the feasibility of locating a hotel in downtown Milford.
The work to date includes meetings with the DDA, the Huron Valley Chamber of Commerce and
representatives from Kensington Metro Park, to ascertain an idea of Demand Generators for a hotel.
These early meetings gave us confidence that the Milford market may be underserved and that there
are several Demand Generators that may contribute to potential room nights should a hotel be located
in Milford.
First, we commissioned a dSTAR benchmarking report. The STAR program is used by the global hotel
industry and provides property performance compared to its competitive aggregate and general market,
and allows the user to follow trends in occupancy, average daily rate (ADR), revenue per available room
(RevPAR). These reports track and inform changes in market dynamics covering top-line performance,
supply, demand, industry forecasts, profitability and segmentation data.
Second, we developed a list of Demand Generators with the assistance of the DDA and the Chamber.
We focused on an approximate five-mile radius of downtown Milford. Demand Generators include large
employers, banquet facilities, parks and recreational vendors, golf courses and medical facilities,
including senior living facilities. Please find that list attached.
Finally, we were able to acquire specific information with regard to some interviews with those
generators, as well as industry-provided information as it relates to General Motors, specifically.
Notable to our team was the over one million visitors to the Kensington Metro Park, well within the
boundaries of the study and without an overnight lodging facility within its bounds.
A. Smith Travel Report Summary - Milford, MI Area Selected Properties (Tab 10)
Occupancy % from 2012-2017 for the defined market study region (Novi, Wixom, Brighton & Hartland)
has averaged a healthy and steady 67.8% (Tab 2); as room Supply (rooms available) has increased an
average of 4.3% (Tab 3) and room Demand (rooms sold) has kept pace at an average of 5.4%.
Average Daily Rate (ADR $), average rate per room rented, has grown steadily over the same period at
an annual average of 5.6% (Tab 3).
Revenue per available room (RevPAR $) has averaged 6.9% (Tab 3) for the same period.
This information points to a healthy region surrounding the Milford area for the lodging industry in
terms of the standard metrics used to measure lodging revenue performance. This market compares
favorably to another familiar southern Michigan market – Ann Arbor/Washtenaw County, the strongest
lodging market in the state and one of the top 2-3 in the upper Midwest according to Smith Travel.
There is additional room supply growth in the development pipeline spread over the entire defined
study region. A question to answer is will room demand growth continue to keep pace with supply
growth?
Currently, visitors to the Milford area needing to stay overnight use hotels in the defined market region
(probably more specifically the Novi area).
The main task in the market study is to quantify potential room demand that can be shifted from these
hotels and captured by a hotel developed in the Village of Milford.
RevPAR - definition and example
Revenue from guest room rental Per Available Rooms to rent
Combined measurement of how well a hotel is filling rooms (occupancy rate) & how much it is
charging for the rooms sold (ADR – average daily rate).
 60 room hotel at 70% occupancy = 42 rooms sold per night X $125 ADR (average rate per room)
= $5250 per night
 365 nights X $5250 = $1,916,250 annual room revenue
 60 rooms available per night X 365 nights = 21,900 annual rooms available
 $1,916,250 / 21,900 = $87.50 revPAR
 70% occ X $125 average (.70 X $125) = $87.50
 Milford Region - Novi, Wixom, Brighton, Hartland STR data 2017:
Occupancy 69.0% ADR $124.59 RevPAR $86.01
B. Demand Generators
With assistance from the Huron Valley Chamber of Commerce and digital mapping techniques, we were
able to define the highest demand generators in the study area including, but not limited to:
Employers:
 General Motors Proving Ground

 Huron Valley Schools
 DMC Huron Valley-Sanai Hospital
 WalMart
 Szott Automotive Group
 Hines Park Ford
 Alta Equipment
 Kennedy Industries
 Donald E. McNabb Company, Inc.
 Henrob
 Bielomatick, Inc.
 Cummins Bridgeway
Parks and Recreation
 Kensington Metro Park

 Camp Dearborn
 Proud Lake Recreation Area
 Highland Recreation Area
 Lyon Oaks Park
 Regional bike path trail linkage, including Milford Trail; Michigan Mountain Biking Association
(may have further info on trail usage)
 National designation for Huron River Water Trail; Two highly used canoe rentals
 Nine golf courses within 7-mile radius, including Mystic Creek, Lyon Oaks, Beacon Hill, Coyote,
Hartland Glen, Brentwood, Hickory Hill and Kensington
Banquet Facilities
 Baker’s of Milford
 Mystic Creek
 59 West
 Lazy J. Ranch
 Brentwood Banquet Center
 Beacon Hill Banquet Center
 Prestwick Banquet Center
Hospitals/Medical/Funeral/Senior
 Medilodge
 DMC
 Providence Park
 West Hickory Haven
 American House
 Cranberry Park Senior Living (not opened yet)
 Lynch and Sons Funeral Home
 Elton Black Funeral Home
Events
 Milford Memories (200,000 visitors per year, according to the HVCC)

 Milford Car Show
 Milford Home Tour
 Christmas Open House; The Big Reveal; Christmas Parade
 Ladies Night Out (2)
 Parades (four)
 Milford Farmer’s Market
 Various running and biking events
The next phase of this project should include in-depth interviews with these generators to ascertain
their room-night needs. We were able to speak to a few of these; most notably Kensington Metro Park,
which had compiled up-to-date statistics on the number of users to the park. They count over 750,000
vehicles per year into the park and conservatively estimate over a million users annually. Importantly,
the only overnight lodging facility on site is a “boy scout drop-off” camping area; no built overnight
accommodations for parents who may be dropping a child off for the weekend.
Discussions with banquet facilities and golf courses in the study area revealed a strong desire to
augment their events, weddings and corporate gatherings with overnight lodging nearby.
C. Industry Room Nights
A brief look at overnight lodging in the region by corporate users is also included. Interestingly, while
General Motors generates over 5,000 room nights per year in the region, most of the nights are used in
Novi (5,000), none in Brighton or Hartland and very few in Wixom (91). This could be as a result of the
type of product supplied, but also of the likely requirement that users be located in an area that is close
to shopping and dining experiences. A downtown Milford hotel could very well fill that niche for the
Proving Ground, especially.
The following are Annual Room Nights for 2017
Company Annual Room Nights 2017

GM 5000
Toyota 5600
BOSCH 5000
Accenture 1500
All State 1500
IBM 1000
GE 1000
Lear 500
Cornau 500
Waste Management 500
Ryder 500
Paycheck 500
Recommendations
It is our recommendation that the Milford DDA conduct further investigation as to the feasibility of a
hotel. We believe there is strong evidence to suggest that there is a “gap” in the Milford region; there
are no overnight lodging facilities in the entire Trade Area of the downtown, which is an area that
somewhat resemble the Huron Valley School District, or parts of Milford, Highland, White Lake and
Commerce Townships. Moreover, Milford offers an ambiance and amenities that are vital to today’s
hotel users: walkable downtown, proximity to many restaurants and direct access to outdoor activities.
Unfortunately, our office is otherwise indebted to ongoing projects and does not have the internal
capacity to take this project to the next phase, much as we are excited about the prospects. There are
many firms in the region that specialize in the next steps, which should include interviews with demand
generators, a proforma that describes the costs and estimates of investments, and a discussion about
the possible location and economic incentives necessary to issue a Request for Proposal for a potential
developer/hotelier.
It was our pleasure serving you.

Trend # 966866_SADIM / Created March 23, 2018
Trend Report - Milford, MI Area Selected Properties

January 2012 to February 2018 Currency : USD - US Dollar
Table of Contents 1
Data by Measure 2
Percent Change by Measure 3
Percent Change by Year 4
Twelve Month Moving Average 5
Twelve Month Moving Average with Percent Change 6
Day of Week Analysis 7
Raw Data 8
Classic 9
Response Report 10
Terms and Conditions 11
Help 12
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Tab 2 - Data by Measure
Milford, MI Area Selected Properties
Job Number: 966866_SADIM Staff: SS Created: March 23, 2018
Occupancy (%)
January February March April May June July August September October November December Total Year Feb YTD
2012 53.2 58.8 62.1 60.3 67.8 75.3 68.4 73.5 71.1 74.3 66.9 51.7 65.3 55.9
2013 57.6 62.6 63.1 67.4 71.9 76.9 74.2 73.7 68.3 70.6 65.8 52.3 67.0 60.0
2014 53.1 59.5 64.8 64.3 70.4 75.8 74.8 78.4 76.8 75.2 62.9 50.9 67.3 56.1
2015 54.0 60.3 67.2 66.8 71.1 77.8 75.5 77.0 81.1 78.3 70.6 54.0 69.5 57.0
2016 56.1 60.9 64.5 72.7 73.7 77.5 70.8 76.1 75.7 74.1 65.1 51.0 68.2 58.4
2017 57.0 64.8 72.4 70.2 70.8 74.0 72.5 78.4 75.3 73.7 68.2 49.6 69.0 60.7
2018 51.0 54.5 52.6
Avg 54.5 60.1 65.8 67.1 71.0 76.1 72.7 76.3 74.8 74.4 66.6 51.5 67.8 57.1
ADR ($)
2012 91.89 92.44 93.82 94.69 93.94 96.44 94.44 95.21 93.84 99.63 95.47 92.41 94.71 92.16
2013 96.69 95.87 97.35 100.65 99.88 103.33 101.21 101.16 103.97 104.57 102.06 100.08 100.79 96.28
2014 103.54 101.70 103.50 105.99 107.35 109.87 107.79 108.47 113.35 113.04 108.99 102.59 107.60 102.61
2015 108.80 110.16 113.02 112.17 114.36 118.74 119.30 117.73 120.71 121.82 114.88 110.22 115.70 109.48
2016 117.00 114.37 117.39 120.53 121.06 124.84 119.28 124.56 127.14 126.28 120.58 111.56 120.90 115.70
2017 122.05 119.72 121.27 125.25 125.82 130.43 123.10 128.36 128.50 129.14 122.11 112.57 124.59 120.87
2018 120.45 117.62 119.06
Avg 109.31 108.02 108.67 111.11 111.27 114.81 111.69 113.56 115.74 116.54 111.36 105.31 111.55 108.66
RevPAR ($)
2012 48.90 54.36 58.25 57.05 63.70 72.59 64.58 70.01 66.68 74.03 63.87 47.77 61.84 51.49
2013 55.74 60.05 61.39 67.79 71.80 79.44 75.14 74.51 71.05 73.88 67.16 52.33 67.55 57.78
2014 55.01 60.48 67.08 68.12 75.56 83.23 80.58 85.04 87.10 84.96 68.58 52.24 72.38 57.61
2015 58.79 66.48 75.93 74.96 81.33 92.33 90.08 90.67 97.90 95.36 81.06 59.57 80.40 62.44
2016 65.65 69.70 75.73 87.67 89.20 96.72 84.47 94.81 96.21 93.61 78.47 56.86 82.45 67.57
2017 69.58 77.60 87.78 87.93 89.02 96.50 89.28 100.64 96.73 95.18 83.30 55.82 86.01 73.39
2018 61.39 64.10 62.67
Avg 59.57 64.90 71.53 74.57 78.98 87.40 81.22 86.62 86.55 86.68 74.21 54.27 75.62 62.10
Supply
2012 54,498 49,224 54,498 52,740 54,498 52,740 54,498 54,498 52,740 54,498 52,740 54,498 641,670 103,722
2013 54,498 49,224 54,498 52,740 54,467 52,710 54,467 58,373 56,490 58,373 56,490 58,373 660,703 103,722
2014 58,373 52,752 58,404 56,520 58,404 56,520 58,373 58,373 56,490 58,373 56,490 58,373 687,445 111,125
2015 58,373 52,724 58,373 56,490 58,373 56,490 58,373 58,373 56,490 60,574 58,620 60,574 693,827 111,097
2016 60,574 54,712 60,574 58,620 60,574 58,620 60,574 60,574 58,620 60,574 58,620 60,574 713,210 115,286
2017 60,574 54,712 63,054 64,200 66,340 67,230 69,471 69,471 67,230 69,471 67,320 69,564 788,637 115,286
2018 69,564 62,832 132,396
Avg 59,493 53,740 58,234 56,885 58,776 57,385 59,293 59,944 58,010 60,311 58,380 60,326 697,582 113,233
Demand
2012 29,002 28,945 33,836 31,777 36,952 39,696 37,266 40,073 37,475 40,493 35,280 28,169 418,964 57,947
2013 31,417 30,832 34,366 35,522 39,155 40,521 40,437 42,992 38,601 41,240 37,174 30,523 442,780 62,249
2014 31,012 31,371 37,851 36,323 41,108 42,817 43,638 45,763 43,409 43,873 35,544 29,727 462,436 62,383
2015 31,540 31,816 39,216 37,750 41,516 43,922 44,077 44,956 45,815 47,414 41,361 32,737 482,120 63,356
2016 33,991 33,342 39,079 42,642 44,630 45,416 42,897 46,105 44,356 44,900 38,149 30,870 486,377 67,333
2017 34,534 35,464 45,642 45,067 46,937 49,740 50,385 54,471 50,608 51,202 45,926 34,494 544,470 69,998
2018 35,453 34,242 69,695
Avg 32,421 32,287 38,332 38,180 41,716 43,685 43,117 45,727 43,377 44,854 38,906 31,087 472,858 64,709
Revenue ($)
2012 2,664,897 2,675,585 3,174,354 3,008,837 3,471,343 3,828,432 3,519,343 3,815,447 3,516,804 4,034,352 3,368,331 2,603,214 39,680,939 5,340,482
2013 3,037,610 2,955,909 3,345,466 3,575,444 3,910,933 4,187,221 4,092,504 4,349,134 4,013,385 4,312,669 3,794,123 3,054,637 44,629,035 5,993,519
2014 3,210,932 3,190,444 3,917,685 3,849,874 4,412,865 4,704,320 4,703,817 4,963,863 4,920,513 4,959,480 3,873,989 3,049,618 49,757,400 6,401,376
2015 3,431,583 3,504,926 4,432,084 4,234,557 4,747,578 5,215,463 5,258,419 5,292,588 5,530,192 5,776,164 4,751,533 3,608,274 55,783,361 6,936,509
2016 3,976,956 3,813,368 4,587,303 5,139,474 5,403,077 5,669,761 5,116,581 5,742,771 5,639,605 5,670,072 4,599,900 3,443,965 58,802,833 7,790,324
2017 4,214,911 4,245,688 5,535,086 5,644,810 5,905,659 6,487,381 6,202,393 6,991,888 6,503,333 6,612,026 5,607,829 3,882,870 67,833,874 8,460,599
2018 4,270,385 4,027,437 8,297,822
Avg 3,543,896 3,487,622 4,165,330 4,242,166 4,641,909 5,015,430 4,815,510 5,192,615 5,020,639 5,227,461 4,332,618 3,273,763 52,747,907 7,031,519
Tab 3 - Percent Change from Previous Year - Detail by Measure
Occupancy
2013 8.3 6.5 1.6 11.8 6.0 2.1 8.6 0.2 -3.8 -4.9 -1.6 1.2 2.6 7.4
2014 -7.8 -5.1 2.8 -4.6 -2.1 -1.5 0.7 6.4 12.5 6.4 -4.4 -2.6 0.4 -6.5
2015 1.7 1.5 3.7 4.0 1.0 2.6 1.0 -1.8 5.5 4.1 12.1 6.1 3.3 1.6
2016 3.9 1.0 -4.0 8.9 3.6 -0.4 -6.2 -1.2 -6.7 -5.3 -7.8 -5.7 -1.9 2.4
2017 1.6 6.4 12.2 -3.5 -4.0 -4.5 2.4 3.0 -0.5 -0.6 4.8 -2.7 1.2 4.0
2018 -10.6 -15.9 -13.3
Avg -0.5 -0.9 3.2 3.3 0.9 -0.3 1.3 1.3 1.4 -0.1 0.6 -0.7 1.1 -0.7
ADR
2013 5.2 3.7 3.8 6.3 6.3 7.1 7.2 6.2 10.8 5.0 6.9 8.3 6.4 4.5
2014 7.1 6.1 6.3 5.3 7.5 6.3 6.5 7.2 9.0 8.1 6.8 2.5 6.8 6.6
2015 5.1 8.3 9.2 5.8 6.5 8.1 10.7 8.5 6.5 7.8 5.4 7.4 7.5 6.7
2016 7.5 3.8 3.9 7.4 5.9 5.1 -0.0 5.8 5.3 3.7 5.0 1.2 4.5 5.7
2017 4.3 4.7 3.3 3.9 3.9 4.5 3.2 3.1 1.1 2.3 1.3 0.9 3.0 4.5
2018 -1.3 -1.8 -1.5
Avg 4.7 4.1 5.3 5.8 6.0 6.2 5.5 6.2 6.5 5.3 5.1 4.1 5.6 4.4
RevPAR
2013 14.0 10.5 5.4 18.8 12.7 9.4 16.4 6.4 6.5 -0.2 5.2 9.6 9.2 12.2
2014 -1.3 0.7 9.3 0.5 5.2 4.8 7.2 14.1 22.6 15.0 2.1 -0.2 7.2 -0.3
2015 6.9 9.9 13.2 10.1 7.6 10.9 11.8 6.6 12.4 12.2 18.2 14.0 11.1 8.4
2016 11.7 4.8 -0.3 17.0 9.7 4.8 -6.2 4.6 -1.7 -1.8 -3.2 -4.6 2.5 8.2
2017 6.0 11.3 15.9 0.3 -0.2 -0.2 5.7 6.2 0.5 1.7 6.2 -1.8 4.3 8.6
2018 -11.8 -17.4 -14.6
Avg 4.2 3.3 8.7 9.3 7.0 5.9 7.0 7.6 8.1 5.4 5.7 3.4 6.9 3.8
Supply
2013 0.0 0.0 0.0 0.0 -0.1 -0.1 -0.1 7.1 7.1 7.1 7.1 7.1 3.0 0.0
2014 7.1 7.2 7.2 7.2 7.2 7.2 7.2 0.0 0.0 0.0 0.0 0.0 4.0 7.1
2015 0.0 -0.1 -0.1 -0.1 -0.1 -0.1 0.0 0.0 0.0 3.8 3.8 3.8 0.9 -0.0
2016 3.8 3.8 3.8 3.8 3.8 3.8 3.8 3.8 3.8 0.0 0.0 0.0 2.8 3.8
2017 0.0 0.0 4.1 9.5 9.5 14.7 14.7 14.7 14.7 14.7 14.8 14.8 10.6 0.0
2018 14.8 14.8 14.8
Avg 4.3 4.3 3.0 4.1 4.1 5.1 5.1 5.1 5.1 5.1 5.1 5.1 4.3 4.3
Demand
2013 8.3 6.5 1.6 11.8 6.0 2.1 8.5 7.3 3.0 1.8 5.4 8.4 5.7 7.4
2014 -1.3 1.7 10.1 2.3 5.0 5.7 7.9 6.4 12.5 6.4 -4.4 -2.6 4.4 0.2
2015 1.7 1.4 3.6 3.9 1.0 2.6 1.0 -1.8 5.5 8.1 16.4 10.1 4.3 1.6
2016 7.8 4.8 -0.3 13.0 7.5 3.4 -2.7 2.6 -3.2 -5.3 -7.8 -5.7 0.9 6.3
2017 1.6 6.4 16.8 5.7 5.2 9.5 17.5 18.1 14.1 14.0 20.4 11.7 11.9 4.0
2018 2.7 -3.4 -0.4
Avg 3.5 2.9 6.4 7.3 4.9 4.6 6.4 6.5 6.4 5.0 6.0 4.4 5.4 3.2
Revenue
2013 14.0 10.5 5.4 18.8 12.7 9.4 16.3 14.0 14.1 6.9 12.6 17.3 12.5 12.2
2014 5.7 7.9 17.1 7.7 12.8 12.3 14.9 14.1 22.6 15.0 2.1 -0.2 11.5 6.8
2015 6.9 9.9 13.1 10.0 7.6 10.9 11.8 6.6 12.4 16.5 22.7 18.3 12.1 8.4
2016 15.9 8.8 3.5 21.4 13.8 8.7 -2.7 8.5 2.0 -1.8 -3.2 -4.6 5.4 12.3
2017 6.0 11.3 20.7 9.8 9.3 14.4 21.2 21.8 15.3 16.6 21.9 12.7 15.4 8.6
2018 1.3 -5.1 -1.9
Avg 8.3 7.2 12.0 13.5 11.2 11.1 12.3 13.0 13.3 10.6 11.2 8.7 11.4 7.7
Tab 4 - Percent Change from Previous Year - Detail by Year
Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Total Year Feb YTD
Occ 8.3 6.5 1.6 11.8 6.0 2.1 8.6 0.2 -3.8 -4.9 -1.6 1.2 2.6 7.4
ADR 5.2 3.7 3.8 6.3 6.3 7.1 7.2 6.2 10.8 5.0 6.9 8.3 6.4 4.5
RevPAR 14.0 10.5 5.4 18.8 12.7 9.4 16.4 6.4 6.5 -0.2 5.2 9.6 9.2 12.2
Supply 0.0 0.0 0.0 0.0 -0.1 -0.1 -0.1 7.1 7.1 7.1 7.1 7.1 3.0 0.0
Demand 8.3 6.5 1.6 11.8 6.0 2.1 8.5 7.3 3.0 1.8 5.4 8.4 5.7 7.4
Revenue 14.0 10.5 5.4 18.8 12.7 9.4 16.3 14.0 14.1 6.9 12.6 17.3 12.5 12.2
Occ -7.8 -5.1 2.8 -4.6 -2.1 -1.5 0.7 6.4 12.5 6.4 -4.4 -2.6 0.4 -6.5
ADR 7.1 6.1 6.3 5.3 7.5 6.3 6.5 7.2 9.0 8.1 6.8 2.5 6.8 6.6
RevPAR -1.3 0.7 9.3 0.5 5.2 4.8 7.2 14.1 22.6 15.0 2.1 -0.2 7.2 -0.3
Supply 7.1 7.2 7.2 7.2 7.2 7.2 7.2 0.0 0.0 0.0 0.0 0.0 4.0 7.1
Demand -1.3 1.7 10.1 2.3 5.0 5.7 7.9 6.4 12.5 6.4 -4.4 -2.6 4.4 0.2
Revenue 5.7 7.9 17.1 7.7 12.8 12.3 14.9 14.1 22.6 15.0 2.1 -0.2 11.5 6.8
Occ 1.7 1.5 3.7 4.0 1.0 2.6 1.0 -1.8 5.5 4.1 12.1 6.1 3.3 1.6
ADR 5.1 8.3 9.2 5.8 6.5 8.1 10.7 8.5 6.5 7.8 5.4 7.4 7.5 6.7
RevPAR 6.9 9.9 13.2 10.1 7.6 10.9 11.8 6.6 12.4 12.2 18.2 14.0 11.1 8.4
Supply 0.0 -0.1 -0.1 -0.1 -0.1 -0.1 0.0 0.0 0.0 3.8 3.8 3.8 0.9 -0.0
Demand 1.7 1.4 3.6 3.9 1.0 2.6 1.0 -1.8 5.5 8.1 16.4 10.1 4.3 1.6
Revenue 6.9 9.9 13.1 10.0 7.6 10.9 11.8 6.6 12.4 16.5 22.7 18.3 12.1 8.4
Occ 3.9 1.0 -4.0 8.9 3.6 -0.4 -6.2 -1.2 -6.7 -5.3 -7.8 -5.7 -1.9 2.4
ADR 7.5 3.8 3.9 7.4 5.9 5.1 -0.0 5.8 5.3 3.7 5.0 1.2 4.5 5.7
RevPAR 11.7 4.8 -0.3 17.0 9.7 4.8 -6.2 4.6 -1.7 -1.8 -3.2 -4.6 2.5 8.2
Supply 3.8 3.8 3.8 3.8 3.8 3.8 3.8 3.8 3.8 0.0 0.0 0.0 2.8 3.8
Demand 7.8 4.8 -0.3 13.0 7.5 3.4 -2.7 2.6 -3.2 -5.3 -7.8 -5.7 0.9 6.3
Revenue 15.9 8.8 3.5 21.4 13.8 8.7 -2.7 8.5 2.0 -1.8 -3.2 -4.6 5.4 12.3
Occ 1.6 6.4 12.2 -3.5 -4.0 -4.5 2.4 3.0 -0.5 -0.6 4.8 -2.7 1.2 4.0
ADR 4.3 4.7 3.3 3.9 3.9 4.5 3.2 3.1 1.1 2.3 1.3 0.9 3.0 4.5
RevPAR 6.0 11.3 15.9 0.3 -0.2 -0.2 5.7 6.2 0.5 1.7 6.2 -1.8 4.3 8.6
Supply 0.0 0.0 4.1 9.5 9.5 14.7 14.7 14.7 14.7 14.7 14.8 14.8 10.6 0.0
Demand 1.6 6.4 16.8 5.7 5.2 9.5 17.5 18.1 14.1 14.0 20.4 11.7 11.9 4.0
Revenue 6.0 11.3 20.7 9.8 9.3 14.4 21.2 21.8 15.3 16.6 21.9 12.7 15.4 8.6
Occ -10.6 -15.9 -13.3
ADR -1.3 -1.8 -1.5
RevPAR -11.8 -17.4 -14.6
Supply 14.8 14.8 14.8
Demand 2.7 -3.4 -0.4
Revenue 1.3 -5.1 -1.9
The STR Trend Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Trend Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the
STR Trend report, please contact us immediately. Source: 2018 STR, Inc. / STR Global, Ltd. trading as “STR”.
Tab 5 - Twelve Month Moving Average
Occupancy (%)
January February March April May June July August September October November December
2013 65.7 66.0 66.0 66.6 67.0 67.1 67.6 67.7 67.4 67.1 67.1 67.0
2014 66.6 66.3 66.4 66.2 66.1 66.0 66.1 66.5 67.2 67.6 67.4 67.3
2015 67.3 67.4 67.6 67.8 67.9 68.1 68.1 68.0 68.3 68.6 69.3 69.5
2016 69.6 69.6 69.4 69.9 70.1 70.1 69.7 69.7 69.3 68.9 68.5 68.2
2017 68.3 68.6 69.2 69.0 68.8 68.6 68.8 69.1 69.1 69.1 69.4 69.0
2018 68.4 67.5
ADR ($)
2013 95.05 95.29 95.58 96.06 96.60 97.24 97.85 98.42 99.30 99.77 100.31 100.79
2014 101.28 101.68 102.17 102.60 103.27 103.89 104.51 105.22 106.09 106.88 107.42 107.60
2015 107.95 108.53 109.32 109.81 110.43 111.26 112.34 113.24 113.95 114.83 115.27 115.70
2016 116.24 116.51 116.87 117.55 118.13 118.69 118.69 119.32 119.90 120.29 120.77 120.90
2017 121.25 121.61 121.91 122.33 122.77 123.34 123.66 124.07 124.24 124.54 124.61 124.59
2018 124.48 124.36
RevPAR ($)
2013 62.42 62.86 63.12 64.01 64.70 65.26 66.15 66.58 66.96 66.99 67.26 67.55
2014 67.41 67.41 67.87 67.90 68.24 68.62 69.12 70.01 71.33 72.27 72.39 72.38
2015 72.70 73.16 73.91 74.48 74.97 75.71 76.52 77.00 77.89 78.82 79.85 80.40
2016 80.93 81.14 81.11 82.15 82.82 83.22 82.76 83.13 83.04 82.89 82.68 82.45
2017 82.78 83.39 84.42 84.47 84.49 84.61 85.06 85.72 85.88 86.11 86.44 86.01
2018 85.11 83.99
Supply
2013 641,670 641,670 641,670 641,670 641,639 641,609 641,578 645,453 649,203 653,078 656,828 660,703
2014 664,578 668,106 672,012 675,792 679,729 683,539 687,445 687,445 687,445 687,445 687,445 687,445
2015 687,445 687,417 687,386 687,356 687,325 687,295 687,295 687,295 687,295 689,496 691,626 693,827
2016 696,028 698,016 700,217 702,347 704,548 706,678 708,879 711,080 713,210 713,210 713,210 713,210
2017 713,210 713,210 715,690 721,270 727,036 735,646 744,543 753,440 762,050 770,947 779,647 788,637
2018 797,627 805,747
Demand
2013 421,379 423,266 423,796 427,541 429,744 430,569 433,740 436,659 437,785 438,532 440,426 442,780
2014 442,375 442,914 446,399 447,200 449,153 451,449 454,650 457,421 462,229 464,862 463,232 462,436
2015 462,964 463,409 464,774 466,201 466,609 467,714 468,153 467,346 469,752 473,293 479,110 482,120
2016 484,571 486,097 485,960 490,852 493,966 495,460 494,280 495,429 493,970 491,456 488,244 486,377
2017 486,920 489,042 495,605 498,030 500,337 504,661 512,149 520,515 526,767 533,069 540,846 544,470
2018 545,389 544,167
Revenue ($)
2013 40,053,652 40,333,976 40,505,088 41,071,695 41,511,285 41,870,074 42,443,235 42,976,922 43,473,503 43,751,820 44,177,612 44,629,035
2014 44,802,357 45,036,892 45,609,111 45,883,541 46,385,473 46,902,572 47,513,885 48,128,614 49,035,742 49,682,553 49,762,419 49,757,400
2015 49,978,051 50,292,533 50,806,932 51,191,615 51,526,328 52,037,471 52,592,073 52,920,798 53,530,477 54,347,161 55,224,705 55,783,361
2016 56,328,734 56,637,176 56,792,395 57,697,312 58,352,811 58,807,109 58,665,271 59,115,454 59,224,867 59,118,775 58,967,142 58,802,833
2017 59,040,788 59,473,108 60,420,891 60,926,227 61,428,809 62,246,429 63,332,241 64,581,358 65,445,086 66,387,040 67,394,969 67,833,874
2018 67,889,348 67,671,097
High value is boxed. Low value is boxed and italicized.
The STR Trend Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Trend Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the
STR Trend report, please contact us immediately. Source: 2018 STR, Inc. / STR Global, Ltd. trading as “STR”.
Tab 6 - Twelve Month Moving Average with Percent Change
Date Occupancy ADR RevPar Supply Demand Revenue
This Year % Chg This Year % Chg This Year % Chg This Year % Chg This Year % Chg This Year % Chg
Jan 13 65.7 95.05 62.42 641,670 421,379 40,053,652
Feb 13 66.0 95.29 62.86 641,670 423,266 40,333,976
Mar 13 66.0 95.58 63.12 641,670 423,796 40,505,088
Apr 13 66.6 96.06 64.01 641,670 427,541 41,071,695
May 13 67.0 96.60 64.70 641,639 429,744 41,511,285
Jun 13 67.1 97.24 65.26 641,609 430,569 41,870,074
Jul 13 67.6 97.85 66.15 641,578 433,740 42,443,235
Aug 13 67.7 98.42 66.58 645,453 436,659 42,976,922
Sep 13 67.4 99.30 66.96 649,203 437,785 43,473,503
Oct 13 67.1 99.77 66.99 653,078 438,532 43,751,820
Nov 13 67.1 100.31 67.26 656,828 440,426 44,177,612
Dec 13 67.0 2.6 100.79 6.4 67.55 9.2 660,703 3.0 442,780 5.7 44,629,035 12.5
Jan 14 66.6 1.4 101.28 6.5 67.41 8.0 664,578 3.6 442,375 5.0 44,802,357 11.9
Feb 14 66.3 0.5 101.68 6.7 67.41 7.2 668,106 4.1 442,914 4.6 45,036,892 11.7
Mar 14 66.4 0.6 102.17 6.9 67.87 7.5 672,012 4.7 446,399 5.3 45,609,111 12.6
Apr 14 66.2 -0.7 102.60 6.8 67.90 6.1 675,792 5.3 447,200 4.6 45,883,541 11.7
May 14 66.1 -1.3 103.27 6.9 68.24 5.5 679,729 5.9 449,153 4.5 46,385,473 11.7
Jun 14 66.0 -1.6 103.89 6.8 68.62 5.1 683,539 6.5 451,449 4.8 46,902,572 12.0
Jul 14 66.1 -2.2 104.51 6.8 69.12 4.5 687,445 7.1 454,650 4.8 47,513,885 11.9
Aug 14 66.5 -1.6 105.22 6.9 70.01 5.1 687,445 6.5 457,421 4.8 48,128,614 12.0
Sep 14 67.2 -0.3 106.09 6.8 71.33 6.5 687,445 5.9 462,229 5.6 49,035,742 12.8
Oct 14 67.6 0.7 106.88 7.1 72.27 7.9 687,445 5.3 464,862 6.0 49,682,553 13.6
Nov 14 67.4 0.5 107.42 7.1 72.39 7.6 687,445 4.7 463,232 5.2 49,762,419 12.6
Dec 14 67.3 0.4 107.60 6.8 72.38 7.2 687,445 4.0 462,436 4.4 49,757,400 11.5
Jan 15 67.3 1.2 107.95 6.6 72.70 7.8 687,445 3.4 462,964 4.7 49,978,051 11.6
Feb 15 67.4 1.7 108.53 6.7 73.16 8.5 687,417 2.9 463,409 4.6 50,292,533 11.7
Mar 15 67.6 1.8 109.32 7.0 73.91 8.9 687,386 2.3 464,774 4.1 50,806,932 11.4
Apr 15 67.8 2.5 109.81 7.0 74.48 9.7 687,356 1.7 466,201 4.2 51,191,615 11.6
May 15 67.9 2.7 110.43 6.9 74.97 9.9 687,325 1.1 466,609 3.9 51,526,328 11.1
Jun 15 68.1 3.0 111.26 7.1 75.71 10.3 687,295 0.5 467,714 3.6 52,037,471 10.9
Jul 15 68.1 3.0 112.34 7.5 76.52 10.7 687,295 -0.0 468,153 3.0 52,592,073 10.7
Aug 15 68.0 2.2 113.24 7.6 77.00 10.0 687,295 -0.0 467,346 2.2 52,920,798 10.0
Sep 15 68.3 1.6 113.95 7.4 77.89 9.2 687,295 -0.0 469,752 1.6 53,530,477 9.2
Oct 15 68.6 1.5 114.83 7.4 78.82 9.1 689,496 0.3 473,293 1.8 54,347,161 9.4
Nov 15 69.3 2.8 115.27 7.3 79.85 10.3 691,626 0.6 479,110 3.4 55,224,705 11.0
Dec 15 69.5 3.3 115.70 7.5 80.40 11.1 693,827 0.9 482,120 4.3 55,783,361 12.1
Jan 16 69.6 3.4 116.24 7.7 80.93 11.3 696,028 1.2 484,571 4.7 56,328,734 12.7
Feb 16 69.6 3.3 116.51 7.4 81.14 10.9 698,016 1.5 486,097 4.9 56,637,176 12.6
Mar 16 69.4 2.6 116.87 6.9 81.11 9.7 700,217 1.9 485,960 4.6 56,792,395 11.8
Apr 16 69.9 3.0 117.55 7.0 82.15 10.3 702,347 2.2 490,852 5.3 57,697,312 12.7
May 16 70.1 3.3 118.13 7.0 82.82 10.5 704,548 2.5 493,966 5.9 58,352,811 13.2
Jun 16 70.1 3.0 118.69 6.7 83.22 9.9 706,678 2.8 495,460 5.9 58,807,109 13.0
Jul 16 69.7 2.4 118.69 5.7 82.76 8.2 708,879 3.1 494,280 5.6 58,665,271 11.5
Aug 16 69.7 2.5 119.32 5.4 83.13 8.0 711,080 3.5 495,429 6.0 59,115,454 11.7
Sep 16 69.3 1.3 119.90 5.2 83.04 6.6 713,210 3.8 493,970 5.2 59,224,867 10.6
Oct 16 68.9 0.4 120.29 4.8 82.89 5.2 713,210 3.4 491,456 3.8 59,118,775 8.8
Tab 6 - Twelve Month Moving Average with Percent Change
Date Occupancy ADR RevPar Supply Demand Revenue
This Year % Chg This Year % Chg This Year % Chg This Year % Chg This Year % Chg This Year % Chg
Nov 16 68.5 -1.2 120.77 4.8 82.68 3.5 713,210 3.1 488,244 1.9 58,967,142 6.8
Dec 16 68.2 -1.9 120.90 4.5 82.45 2.5 713,210 2.8 486,377 0.9 58,802,833 5.4
Jan 17 68.3 -1.9 121.25 4.3 82.78 2.3 713,210 2.5 486,920 0.5 59,040,788 4.8
Feb 17 68.6 -1.5 121.61 4.4 83.39 2.8 713,210 2.2 489,042 0.6 59,473,108 5.0
Mar 17 69.2 -0.2 121.91 4.3 84.42 4.1 715,690 2.2 495,605 2.0 60,420,891 6.4
Apr 17 69.0 -1.2 122.33 4.1 84.47 2.8 721,270 2.7 498,030 1.5 60,926,227 5.6
May 17 68.8 -1.8 122.77 3.9 84.49 2.0 727,036 3.2 500,337 1.3 61,428,809 5.3
Jun 17 68.6 -2.2 123.34 3.9 84.61 1.7 735,646 4.1 504,661 1.9 62,246,429 5.8
Jul 17 68.8 -1.3 123.66 4.2 85.06 2.8 744,543 5.0 512,149 3.6 63,332,241 8.0
Aug 17 69.1 -0.8 124.07 4.0 85.72 3.1 753,440 6.0 520,515 5.1 64,581,358 9.2
Sep 17 69.1 -0.2 124.24 3.6 85.88 3.4 762,050 6.8 526,767 6.6 65,445,086 10.5
Oct 17 69.1 0.3 124.54 3.5 86.11 3.9 770,947 8.1 533,069 8.5 66,387,040 12.3
Nov 17 69.4 1.3 124.61 3.2 86.44 4.6 779,647 9.3 540,846 10.8 67,394,969 14.3
Dec 17 69.0 1.2 124.59 3.0 86.01 4.3 788,637 10.6 544,470 11.9 67,833,874 15.4
Jan 18 68.4 0.2 124.48 2.7 85.11 2.8 797,627 11.8 545,389 12.0 67,889,348 15.0
Feb 18 67.5 -1.5 124.36 2.3 83.99 0.7 805,747 13.0 544,167 11.3 67,671,097 13.8
The STR Trend Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Trend Report, in whole or part, without written permission is
prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR Trend report, please contact us immediately. Source: 2018 STR, Inc. / STR Global, Ltd. trading as “STR”.
Tab 7 - Day of Week Analysis
Occupancy (%) Three Year Occupancy (%)

Sun Mon Tue Wed Thu Fri Sat Total Month Sun Mon Tue Wed Thu Fri Sat Total Year
Mar - 17 44.2 77.1 85.8 86.1 72.3 67.2 71.8 72.4 Mar 15 - Feb 16 44.7 72.6 84.0 82.7 69.1 64.7 70.0 69.6
Apr - 17 40.4 79.0 92.1 86.5 66.5 67.8 67.3 70.2 Mar 16 - Feb 17 44.0 69.6 82.2 81.3 67.0 64.2 71.4 68.6
May - 17 45.4 66.9 82.9 83.1 66.8 68.1 76.8 70.8 Mar 17 - Feb 18 44.9 70.4 80.7 80.3 66.0 62.0 68.3 67.5
Jun - 17 48.9 79.3 91.7 89.2 70.7 63.9 77.6 74.0 Total 3 Yr 44.6 70.8 82.2 81.4 67.3 63.6 69.9 68.5
Jul - 17 54.4 75.9 78.6 82.4 73.1 71.2 75.1 72.5
Aug - 17 49.8 79.7 92.2 89.6 72.6 76.6 83.5 78.4
Sep - 17 54.1 76.1 90.7 91.3 72.4 66.2 77.8 75.3
Oct - 17 47.8 76.4 84.7 85.5 71.9 72.3 80.3 73.7
Nov - 17 41.7 71.0 77.3 78.2 68.4 67.9 70.6 68.2
Dec - 17 40.1 57.3 61.3 61.0 49.9 40.8 43.0 49.6
Jan - 18 36.8 49.0 60.7 63.5 52.7 41.3 47.6 51.0
Feb - 18 34.3 61.2 71.6 68.6 49.9 43.9 52.0 54.5
Total Year 44.9 70.4 80.7 80.3 66.0 62.0 68.3 67.5
ADR Three Year ADR

Mar - 17 112.61 124.20 132.08 132.71 120.18 109.58 108.45 121.27 Mar 15 - Feb 16 110.14 120.49 124.68 123.70 114.94 107.66 107.91 116.51
Apr - 17 115.02 130.00 139.51 134.78 122.49 114.43 112.44 125.25 Mar 16 - Feb 17 114.30 126.47 131.78 130.18 119.49 110.70 111.49 121.61
May - 17 114.85 128.17 134.28 132.92 123.41 117.66 118.05 125.82 Mar 17 - Feb 18 115.20 129.06 135.84 134.12 121.85 112.86 113.14 124.36
Jun - 17 120.25 135.51 145.30 142.91 124.94 116.81 119.98 130.43 Total 3 Yr 113.30 125.45 130.96 129.56 118.86 110.49 110.95 120.96
Jul - 17 115.11 128.74 134.80 131.95 120.30 113.55 115.06 123.10
Aug - 17 117.35 131.05 140.10 137.27 125.36 117.10 117.78 128.36
Sep - 17 117.46 138.83 143.06 141.74 126.76 113.95 114.26 128.50
Oct - 17 119.83 135.43 140.44 140.83 125.03 115.29 117.34 129.14
Nov - 17 113.19 127.08 132.67 130.78 118.79 112.67 111.88 122.11
Dec - 17 108.97 115.61 121.10 121.75 112.88 103.32 101.01 112.57
Jan - 18 114.74 124.18 128.70 128.68 120.52 105.64 105.98 120.45
Feb - 18 109.26 121.89 127.41 126.73 116.12 105.52 104.23 117.62
Total Year 115.20 129.06 135.84 134.12 121.85 112.86 113.14 124.36
RevPAR Three Year RevPAR

Mar - 17 49.80 95.74 113.32 114.29 86.89 73.68 77.89 87.78 Mar 15 - Feb 16 49.27 87.53 104.75 102.33 79.39 69.66 75.58 81.14
Apr - 17 46.44 102.75 128.43 116.61 81.43 77.61 75.64 87.93 Mar 16 - Feb 17 50.29 87.99 108.29 105.84 80.09 71.08 79.65 83.39
May - 17 52.13 85.69 111.37 110.52 82.49 80.15 90.67 89.02 Mar 17 - Feb 18 51.73 90.83 109.58 107.70 80.36 69.94 77.32 83.99
Jun - 17 58.74 107.41 133.29 127.47 88.32 74.65 93.09 96.50 Total 3 Yr 50.48 88.87 107.65 105.43 79.97 70.22 77.52 82.90
Jul - 17 62.62 97.65 106.02 108.67 87.99 80.88 86.41 89.28
Aug - 17 58.46 104.42 129.20 123.05 90.96 89.74 98.36 100.64
Sep - 17 63.51 105.66 129.74 129.34 91.79 75.45 88.92 96.73
Oct - 17 57.33 103.47 119.03 120.42 89.84 83.40 94.18 95.18
Nov - 17 47.17 90.18 102.49 102.28 81.30 76.47 78.97 83.30
Dec - 17 43.64 66.23 74.21 74.22 56.36 42.20 43.41 55.82
Jan - 18 42.19 60.91 78.15 81.71 63.51 43.62 50.47 61.39
Feb - 18 37.47 74.59 91.25 86.95 57.91 46.28 54.25 64.10
Total Year 51.73 90.83 109.58 107.70 80.36 69.94 77.32 83.99
The STR Trend Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Trend Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR Trend
report, please contact us immediately. Source: 2018 STR, Inc. / STR Global, Ltd. trading as “STR”.
Tab 8 - Raw Data
Date Occupancy ADR RevPar Supply Demand Revenue Census & Sample %
This This This % Rooms STAR
Year % Chg Year % Chg Year % Chg This Year % Chg This Year % Chg This Year % Chg Census Props Census Rooms Participants
Jan 12 53.2 91.89 48.90 54,498 29,002 2,664,897 15 1,758 100.0
Feb 12 58.8 92.44 54.36 49,224 28,945 2,675,585 15 1,758 100.0
Mar 12 62.1 93.82 58.25 54,498 33,836 3,174,354 15 1,758 100.0
Apr 12 60.3 94.69 57.05 52,740 31,777 3,008,837 15 1,758 100.0
May 12 67.8 93.94 63.70 54,498 36,952 3,471,343 15 1,758 100.0
Jun 12 75.3 96.44 72.59 52,740 39,696 3,828,432 15 1,758 100.0
Jul 12 68.4 94.44 64.58 54,498 37,266 3,519,343 15 1,758 100.0
Aug 12 73.5 95.21 70.01 54,498 40,073 3,815,447 15 1,758 100.0
Sep 12 71.1 93.84 66.68 52,740 37,475 3,516,804 15 1,758 100.0
Oct 12 74.3 99.63 74.03 54,498 40,493 4,034,352 15 1,758 100.0
Nov 12 66.9 95.47 63.87 52,740 35,280 3,368,331 15 1,758 100.0
Dec 12 51.7 92.41 47.77 54,498 28,169 2,603,214 15 1,758 100.0
Jan 13 57.6 8.3 96.69 5.2 55.74 14.0 54,498 0.0 31,417 8.3 3,037,610 14.0 15 1,758 100.0
Feb 13 62.6 6.5 95.87 3.7 60.05 10.5 49,224 0.0 30,832 6.5 2,955,909 10.5 15 1,758 100.0
Mar 13 63.1 1.6 97.35 3.8 61.39 5.4 54,498 0.0 34,366 1.6 3,345,466 5.4 15 1,758 100.0
Apr 13 67.4 11.8 100.65 6.3 67.79 18.8 52,740 0.0 35,522 11.8 3,575,444 18.8 15 1,758 100.0
May 13 71.9 6.0 99.88 6.3 71.80 12.7 54,467 -0.1 39,155 6.0 3,910,933 12.7 15 1,757 100.0
Jun 13 76.9 2.1 103.33 7.1 79.44 9.4 52,710 -0.1 40,521 2.1 4,187,221 9.4 15 1,757 100.0
Jul 13 74.2 8.6 101.21 7.2 75.14 16.4 54,467 -0.1 40,437 8.5 4,092,504 16.3 15 1,757 100.0
Aug 13 73.7 0.2 101.16 6.2 74.51 6.4 58,373 7.1 42,992 7.3 4,349,134 14.0 16 1,883 93.3
Sep 13 68.3 -3.8 103.97 10.8 71.05 6.5 56,490 7.1 38,601 3.0 4,013,385 14.1 16 1,883 100.0
Oct 13 70.6 -4.9 104.57 5.0 73.88 -0.2 58,373 7.1 41,240 1.8 4,312,669 6.9 16 1,883 100.0
Nov 13 65.8 -1.6 102.06 6.9 67.16 5.2 56,490 7.1 37,174 5.4 3,794,123 12.6 16 1,883 100.0
Dec 13 52.3 1.2 100.08 8.3 52.33 9.6 58,373 7.1 30,523 8.4 3,054,637 17.3 16 1,883 100.0
Jan 14 53.1 -7.8 103.54 7.1 55.01 -1.3 58,373 7.1 31,012 -1.3 3,210,932 5.7 16 1,883 100.0
Feb 14 59.5 -5.1 101.70 6.1 60.48 0.7 52,752 7.2 31,371 1.7 3,190,444 7.9 16 1,884 100.0
Mar 14 64.8 2.8 103.50 6.3 67.08 9.3 58,404 7.2 37,851 10.1 3,917,685 17.1 16 1,884 100.0
Apr 14 64.3 -4.6 105.99 5.3 68.12 0.5 56,520 7.2 36,323 2.3 3,849,874 7.7 16 1,884 100.0
May 14 70.4 -2.1 107.35 7.5 75.56 5.2 58,404 7.2 41,108 5.0 4,412,865 12.8 16 1,884 100.0
Jun 14 75.8 -1.5 109.87 6.3 83.23 4.8 56,520 7.2 42,817 5.7 4,704,320 12.3 16 1,884 100.0
Jul 14 74.8 0.7 107.79 6.5 80.58 7.2 58,373 7.2 43,638 7.9 4,703,817 14.9 16 1,883 100.0
Aug 14 78.4 6.4 108.47 7.2 85.04 14.1 58,373 0.0 45,763 6.4 4,963,863 14.1 16 1,883 100.0
Sep 14 76.8 12.5 113.35 9.0 87.10 22.6 56,490 0.0 43,409 12.5 4,920,513 22.6 16 1,883 100.0
Oct 14 75.2 6.4 113.04 8.1 84.96 15.0 58,373 0.0 43,873 6.4 4,959,480 15.0 16 1,883 100.0
Nov 14 62.9 -4.4 108.99 6.8 68.58 2.1 56,490 0.0 35,544 -4.4 3,873,989 2.1 16 1,883 100.0
Dec 14 50.9 -2.6 102.59 2.5 52.24 -0.2 58,373 0.0 29,727 -2.6 3,049,618 -0.2 16 1,883 100.0
Jan 15 54.0 1.7 108.80 5.1 58.79 6.9 58,373 0.0 31,540 1.7 3,431,583 6.9 16 1,883 100.0
Feb 15 60.3 1.5 110.16 8.3 66.48 9.9 52,724 -0.1 31,816 1.4 3,504,926 9.9 16 1,883 100.0
Mar 15 67.2 3.7 113.02 9.2 75.93 13.2 58,373 -0.1 39,216 3.6 4,432,084 13.1 16 1,883 100.0
Apr 15 66.8 4.0 112.17 5.8 74.96 10.1 56,490 -0.1 37,750 3.9 4,234,557 10.0 16 1,883 100.0
May 15 71.1 1.0 114.36 6.5 81.33 7.6 58,373 -0.1 41,516 1.0 4,747,578 7.6 16 1,883 100.0
Jun 15 77.8 2.6 118.74 8.1 92.33 10.9 56,490 -0.1 43,922 2.6 5,215,463 10.9 16 1,883 100.0
Jul 15 75.5 1.0 119.30 10.7 90.08 11.8 58,373 0.0 44,077 1.0 5,258,419 11.8 16 1,883 100.0
Aug 15 77.0 -1.8 117.73 8.5 90.67 6.6 58,373 0.0 44,956 -1.8 5,292,588 6.6 16 1,883 100.0
Sep 15 81.1 5.5 120.71 6.5 97.90 12.4 56,490 0.0 45,815 5.5 5,530,192 12.4 16 1,883 100.0
Oct 15 78.3 4.1 121.82 7.8 95.36 12.2 60,574 3.8 47,414 8.1 5,776,164 16.5 17 1,954 100.0
Nov 15 70.6 12.1 114.88 5.4 81.06 18.2 58,620 3.8 41,361 16.4 4,751,533 22.7 17 1,954 100.0
Dec 15 54.0 6.1 110.22 7.4 59.57 14.0 60,574 3.8 32,737 10.1 3,608,274 18.3 17 1,954 100.0
Tab 8 - Raw Data
This This This % Rooms STAR
Year % Chg Year % Chg Year % Chg This Year % Chg This Year % Chg This Year % Chg Census Props Census Rooms Participants
Jan 16 56.1 3.9 117.00 7.5 65.65 11.7 60,574 3.8 33,991 7.8 3,976,956 15.9 17 1,954 100.0
Feb 16 60.9 1.0 114.37 3.8 69.70 4.8 54,712 3.8 33,342 4.8 3,813,368 8.8 17 1,954 100.0
Mar 16 64.5 -4.0 117.39 3.9 75.73 -0.3 60,574 3.8 39,079 -0.3 4,587,303 3.5 17 1,954 100.0
Apr 16 72.7 8.9 120.53 7.4 87.67 17.0 58,620 3.8 42,642 13.0 5,139,474 21.4 17 1,954 100.0
May 16 73.7 3.6 121.06 5.9 89.20 9.7 60,574 3.8 44,630 7.5 5,403,077 13.8 17 1,954 100.0
Jun 16 77.5 -0.4 124.84 5.1 96.72 4.8 58,620 3.8 45,416 3.4 5,669,761 8.7 17 1,954 100.0
Jul 16 70.8 -6.2 119.28 -0.0 84.47 -6.2 60,574 3.8 42,897 -2.7 5,116,581 -2.7 17 1,954 100.0
Aug 16 76.1 -1.2 124.56 5.8 94.81 4.6 60,574 3.8 46,105 2.6 5,742,771 8.5 17 1,954 100.0
Sep 16 75.7 -6.7 127.14 5.3 96.21 -1.7 58,620 3.8 44,356 -3.2 5,639,605 2.0 17 1,954 100.0
Oct 16 74.1 -5.3 126.28 3.7 93.61 -1.8 60,574 0.0 44,900 -5.3 5,670,072 -1.8 17 1,954 100.0
Nov 16 65.1 -7.8 120.58 5.0 78.47 -3.2 58,620 0.0 38,149 -7.8 4,599,900 -3.2 17 1,954 100.0
Dec 16 51.0 -5.7 111.56 1.2 56.86 -4.6 60,574 0.0 30,870 -5.7 3,443,965 -4.6 17 1,954 100.0
Jan 17 57.0 1.6 122.05 4.3 69.58 6.0 60,574 0.0 34,534 1.6 4,214,911 6.0 17 1,954 100.0
Feb 17 64.8 6.4 119.72 4.7 77.60 11.3 54,712 0.0 35,464 6.4 4,245,688 11.3 17 1,954 100.0
Mar 17 72.4 12.2 121.27 3.3 87.78 15.9 63,054 4.1 45,642 16.8 5,535,086 20.7 18 2,034 85.4
Apr 17 70.2 -3.5 125.25 3.9 87.93 0.3 64,200 9.5 45,067 5.7 5,644,810 9.8 19 2,140 84.9
May 17 70.8 -4.0 125.82 3.9 89.02 -0.2 66,340 9.5 46,937 5.2 5,905,659 9.3 19 2,140 89.9
Jun 17 74.0 -4.5 130.43 4.5 96.50 -0.2 67,230 14.7 49,740 9.5 6,487,381 14.4 20 2,241 90.3
Jul 17 72.5 2.4 123.10 3.2 89.28 5.7 69,471 14.7 50,385 17.5 6,202,393 21.2 20 2,241 90.3
Aug 17 78.4 3.0 128.36 3.1 100.64 6.2 69,471 14.7 54,471 18.1 6,991,888 21.8 20 2,241 90.3
Sep 17 75.3 -0.5 128.50 1.1 96.73 0.5 67,230 14.7 50,608 14.1 6,503,333 15.3 20 2,241 90.3
Oct 17 73.7 -0.6 129.14 2.3 95.18 1.7 69,471 14.7 51,202 14.0 6,612,026 16.6 20 2,241 90.3
Nov 17 68.2 4.8 122.11 1.3 83.30 6.2 67,320 14.8 45,926 20.4 5,607,829 21.9 20 2,244 90.2
Dec 17 49.6 -2.7 112.57 0.9 55.82 -1.8 69,564 14.8 34,494 11.7 3,882,870 12.7 20 2,244 100.0
Jan 18 51.0 -10.6 120.45 -1.3 61.39 -11.8 69,564 14.8 35,453 2.7 4,270,385 1.3 20 2,244 100.0
Feb 18 54.5 -15.9 117.62 -1.8 64.10 -17.4 62,832 14.8 34,242 -3.4 4,027,437 -5.1 20 2,244 100.0
The STR Trend Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Trend Report, in whole or part, without written permission is prohibited and subject to
legal action. If you have received this report and are NOT a subscriber to the STR Trend report, please contact us immediately. Source: 2018 STR, Inc. / STR Global, Ltd. trading as “STR”.
Tab 9 - Classic
% Rooms STAR
This Year % Chg This Year % Chg This Year % Chg This Year % Chg This Year % Chg This Year % Chg Census Props Census Rooms Participants
Jan 12 53.2 91.89 48.90 54,498 29,002 2,664,897 15 1,758 100.0
Feb 12 58.8 92.44 54.36 49,224 28,945 2,675,585 15 1,758 100.0
Mar 12 62.1 93.82 58.25 54,498 33,836 3,174,354 15 1,758 100.0
Apr 12 60.3 94.69 57.05 52,740 31,777 3,008,837 15 1,758 100.0
May 12 67.8 93.94 63.70 54,498 36,952 3,471,343 15 1,758 100.0
Jun 12 75.3 96.44 72.59 52,740 39,696 3,828,432 15 1,758 100.0
Jul 12 68.4 94.44 64.58 54,498 37,266 3,519,343 15 1,758 100.0
Aug 12 73.5 95.21 70.01 54,498 40,073 3,815,447 15 1,758 100.0
Sep 12 71.1 93.84 66.68 52,740 37,475 3,516,804 15 1,758 100.0
Oct 12 74.3 99.63 74.03 54,498 40,493 4,034,352 15 1,758 100.0
Nov 12 66.9 95.47 63.87 52,740 35,280 3,368,331 15 1,758 100.0
Dec 12 51.7 92.41 47.77 54,498 28,169 2,603,214 15 1,758 100.0
Feb YTD 2012 55.9 92.16 51.49 103,722 57,947 5,340,482
Total 2012 65.3 94.71 61.84 641,670 418,964 39,680,939
Jan 13 57.6 8.3 96.69 5.2 55.74 14.0 54,498 0.0 31,417 8.3 3,037,610 14.0 15 1,758 100.0
Feb 13 62.6 6.5 95.87 3.7 60.05 10.5 49,224 0.0 30,832 6.5 2,955,909 10.5 15 1,758 100.0
Mar 13 63.1 1.6 97.35 3.8 61.39 5.4 54,498 0.0 34,366 1.6 3,345,466 5.4 15 1,758 100.0
Apr 13 67.4 11.8 100.65 6.3 67.79 18.8 52,740 0.0 35,522 11.8 3,575,444 18.8 15 1,758 100.0
May 13 71.9 6.0 99.88 6.3 71.80 12.7 54,467 -0.1 39,155 6.0 3,910,933 12.7 15 1,757 100.0
Jun 13 76.9 2.1 103.33 7.1 79.44 9.4 52,710 -0.1 40,521 2.1 4,187,221 9.4 15 1,757 100.0
Jul 13 74.2 8.6 101.21 7.2 75.14 16.4 54,467 -0.1 40,437 8.5 4,092,504 16.3 15 1,757 100.0
Aug 13 73.7 0.2 101.16 6.2 74.51 6.4 58,373 7.1 42,992 7.3 4,349,134 14.0 16 1,883 93.3
Sep 13 68.3 -3.8 103.97 10.8 71.05 6.5 56,490 7.1 38,601 3.0 4,013,385 14.1 16 1,883 100.0
Oct 13 70.6 -4.9 104.57 5.0 73.88 -0.2 58,373 7.1 41,240 1.8 4,312,669 6.9 16 1,883 100.0
Nov 13 65.8 -1.6 102.06 6.9 67.16 5.2 56,490 7.1 37,174 5.4 3,794,123 12.6 16 1,883 100.0
Dec 13 52.3 1.2 100.08 8.3 52.33 9.6 58,373 7.1 30,523 8.4 3,054,637 17.3 16 1,883 100.0
Feb YTD 2013 60.0 7.4 96.28 4.5 57.78 12.2 103,722 0.0 62,249 7.4 5,993,519 12.2
Total 2013 67.0 2.6 100.79 6.4 67.55 9.2 660,703 3.0 442,780 5.7 44,629,035 12.5
Jan 14 53.1 -7.8 103.54 7.1 55.01 -1.3 58,373 7.1 31,012 -1.3 3,210,932 5.7 16 1,883 100.0
Feb 14 59.5 -5.1 101.70 6.1 60.48 0.7 52,752 7.2 31,371 1.7 3,190,444 7.9 16 1,884 100.0
Mar 14 64.8 2.8 103.50 6.3 67.08 9.3 58,404 7.2 37,851 10.1 3,917,685 17.1 16 1,884 100.0
Apr 14 64.3 -4.6 105.99 5.3 68.12 0.5 56,520 7.2 36,323 2.3 3,849,874 7.7 16 1,884 100.0
May 14 70.4 -2.1 107.35 7.5 75.56 5.2 58,404 7.2 41,108 5.0 4,412,865 12.8 16 1,884 100.0
Jun 14 75.8 -1.5 109.87 6.3 83.23 4.8 56,520 7.2 42,817 5.7 4,704,320 12.3 16 1,884 100.0
Jul 14 74.8 0.7 107.79 6.5 80.58 7.2 58,373 7.2 43,638 7.9 4,703,817 14.9 16 1,883 100.0
Aug 14 78.4 6.4 108.47 7.2 85.04 14.1 58,373 0.0 45,763 6.4 4,963,863 14.1 16 1,883 100.0
Sep 14 76.8 12.5 113.35 9.0 87.10 22.6 56,490 0.0 43,409 12.5 4,920,513 22.6 16 1,883 100.0
Oct 14 75.2 6.4 113.04 8.1 84.96 15.0 58,373 0.0 43,873 6.4 4,959,480 15.0 16 1,883 100.0
Nov 14 62.9 -4.4 108.99 6.8 68.58 2.1 56,490 0.0 35,544 -4.4 3,873,989 2.1 16 1,883 100.0
Dec 14 50.9 -2.6 102.59 2.5 52.24 -0.2 58,373 0.0 29,727 -2.6 3,049,618 -0.2 16 1,883 100.0
Feb YTD 2014 56.1 -6.5 102.61 6.6 57.61 -0.3 111,125 7.1 62,383 0.2 6,401,376 6.8
Total 2014 67.3 0.4 107.60 6.8 72.38 7.2 687,445 4.0 462,436 4.4 49,757,400 11.5
Jan 15 54.0 1.7 108.80 5.1 58.79 6.9 58,373 0.0 31,540 1.7 3,431,583 6.9 16 1,883 100.0
Feb 15 60.3 1.5 110.16 8.3 66.48 9.9 52,724 -0.1 31,816 1.4 3,504,926 9.9 16 1,883 100.0
Mar 15 67.2 3.7 113.02 9.2 75.93 13.2 58,373 -0.1 39,216 3.6 4,432,084 13.1 16 1,883 100.0
Apr 15 66.8 4.0 112.17 5.8 74.96 10.1 56,490 -0.1 37,750 3.9 4,234,557 10.0 16 1,883 100.0
May 15 71.1 1.0 114.36 6.5 81.33 7.6 58,373 -0.1 41,516 1.0 4,747,578 7.6 16 1,883 100.0
Jun 15 77.8 2.6 118.74 8.1 92.33 10.9 56,490 -0.1 43,922 2.6 5,215,463 10.9 16 1,883 100.0
Jul 15 75.5 1.0 119.30 10.7 90.08 11.8 58,373 0.0 44,077 1.0 5,258,419 11.8 16 1,883 100.0
Aug 15 77.0 -1.8 117.73 8.5 90.67 6.6 58,373 0.0 44,956 -1.8 5,292,588 6.6 16 1,883 100.0
Sep 15 81.1 5.5 120.71 6.5 97.90 12.4 56,490 0.0 45,815 5.5 5,530,192 12.4 16 1,883 100.0
Oct 15 78.3 4.1 121.82 7.8 95.36 12.2 60,574 3.8 47,414 8.1 5,776,164 16.5 17 1,954 100.0
Nov 15 70.6 12.1 114.88 5.4 81.06 18.2 58,620 3.8 41,361 16.4 4,751,533 22.7 17 1,954 100.0
Dec 15 54.0 6.1 110.22 7.4 59.57 14.0 60,574 3.8 32,737 10.1 3,608,274 18.3 17 1,954 100.0
Tab 9 - Classic
% Rooms STAR
This Year % Chg This Year % Chg This Year % Chg This Year % Chg This Year % Chg This Year % Chg Census Props Census Rooms Participants
Feb YTD 2015 57.0 1.6 109.48 6.7 62.44 8.4 111,097 -0.0 63,356 1.6 6,936,509 8.4
Total 2015 69.5 3.3 115.70 7.5 80.40 11.1 693,827 0.9 482,120 4.3 55,783,361 12.1
Jan 16 56.1 3.9 117.00 7.5 65.65 11.7 60,574 3.8 33,991 7.8 3,976,956 15.9 17 1,954 100.0
Feb 16 60.9 1.0 114.37 3.8 69.70 4.8 54,712 3.8 33,342 4.8 3,813,368 8.8 17 1,954 100.0
Mar 16 64.5 -4.0 117.39 3.9 75.73 -0.3 60,574 3.8 39,079 -0.3 4,587,303 3.5 17 1,954 100.0
Apr 16 72.7 8.9 120.53 7.4 87.67 17.0 58,620 3.8 42,642 13.0 5,139,474 21.4 17 1,954 100.0
May 16 73.7 3.6 121.06 5.9 89.20 9.7 60,574 3.8 44,630 7.5 5,403,077 13.8 17 1,954 100.0
Jun 16 77.5 -0.4 124.84 5.1 96.72 4.8 58,620 3.8 45,416 3.4 5,669,761 8.7 17 1,954 100.0
Jul 16 70.8 -6.2 119.28 -0.0 84.47 -6.2 60,574 3.8 42,897 -2.7 5,116,581 -2.7 17 1,954 100.0
Aug 16 76.1 -1.2 124.56 5.8 94.81 4.6 60,574 3.8 46,105 2.6 5,742,771 8.5 17 1,954 100.0
Sep 16 75.7 -6.7 127.14 5.3 96.21 -1.7 58,620 3.8 44,356 -3.2 5,639,605 2.0 17 1,954 100.0
Oct 16 74.1 -5.3 126.28 3.7 93.61 -1.8 60,574 0.0 44,900 -5.3 5,670,072 -1.8 17 1,954 100.0
Nov 16 65.1 -7.8 120.58 5.0 78.47 -3.2 58,620 0.0 38,149 -7.8 4,599,900 -3.2 17 1,954 100.0
Dec 16 51.0 -5.7 111.56 1.2 56.86 -4.6 60,574 0.0 30,870 -5.7 3,443,965 -4.6 17 1,954 100.0
Feb YTD 2016 58.4 2.4 115.70 5.7 67.57 8.2 115,286 3.8 67,333 6.3 7,790,324 12.3
Total 2016 68.2 -1.9 120.90 4.5 82.45 2.5 713,210 2.8 486,377 0.9 58,802,833 5.4
Jan 17 57.0 1.6 122.05 4.3 69.58 6.0 60,574 0.0 34,534 1.6 4,214,911 6.0 17 1,954 100.0
Feb 17 64.8 6.4 119.72 4.7 77.60 11.3 54,712 0.0 35,464 6.4 4,245,688 11.3 17 1,954 100.0
Mar 17 72.4 12.2 121.27 3.3 87.78 15.9 63,054 4.1 45,642 16.8 5,535,086 20.7 18 2,034 85.4
Apr 17 70.2 -3.5 125.25 3.9 87.93 0.3 64,200 9.5 45,067 5.7 5,644,810 9.8 19 2,140 84.9
May 17 70.8 -4.0 125.82 3.9 89.02 -0.2 66,340 9.5 46,937 5.2 5,905,659 9.3 19 2,140 89.9
Jun 17 74.0 -4.5 130.43 4.5 96.50 -0.2 67,230 14.7 49,740 9.5 6,487,381 14.4 20 2,241 90.3
Jul 17 72.5 2.4 123.10 3.2 89.28 5.7 69,471 14.7 50,385 17.5 6,202,393 21.2 20 2,241 90.3
Aug 17 78.4 3.0 128.36 3.1 100.64 6.2 69,471 14.7 54,471 18.1 6,991,888 21.8 20 2,241 90.3
Sep 17 75.3 -0.5 128.50 1.1 96.73 0.5 67,230 14.7 50,608 14.1 6,503,333 15.3 20 2,241 90.3
Oct 17 73.7 -0.6 129.14 2.3 95.18 1.7 69,471 14.7 51,202 14.0 6,612,026 16.6 20 2,241 90.3
Nov 17 68.2 4.8 122.11 1.3 83.30 6.2 67,320 14.8 45,926 20.4 5,607,829 21.9 20 2,244 90.2
Dec 17 49.6 -2.7 112.57 0.9 55.82 -1.8 69,564 14.8 34,494 11.7 3,882,870 12.7 20 2,244 100.0
Feb YTD 2017 60.7 4.0 120.87 4.5 73.39 8.6 115,286 0.0 69,998 4.0 8,460,599 8.6
Total 2017 69.0 1.2 124.59 3.0 86.01 4.3 788,637 10.6 544,470 11.9 67,833,874 15.4
Jan 18 51.0 -10.6 120.45 -1.3 61.39 -11.8 69,564 14.8 35,453 2.7 4,270,385 1.3 20 2,244 100.0
Feb 18 54.5 -15.9 117.62 -1.8 64.10 -17.4 62,832 14.8 34,242 -3.4 4,027,437 -5.1 20 2,244 100.0
Feb YTD 2018 52.6 -13.3 119.06 -1.5 62.67 -14.6 132,396 14.8 69,695 -0.4 8,297,822 -1.9
The STR Trend Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Trend Report, in whole or part, without written permission is prohibited and subject to legal action. If you have
received this report and are NOT a subscriber to the STR Trend report, please contact us immediately. Source: 2018 STR, Inc. / STR Global, Ltd. trading as “STR”.
Tab 10 - Response Report
2016 2017 2018
Open Chg in
STR Code Name of Establishment City & State Zip Code Class Aff Date Date Rooms Rms J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D
36389 Courtyard Detroit Brighton Brighton, MI 48114 Upscale Class Sep 1998 Sep 1998 90 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
65633 Hampton Inn Brighton Brighton, MI 48116 Upper Midscale Class Mar 2017 Mar 2017 80 Y ● ● ● ● ● ● ● ● ● ● ●
36934 Holiday Inn Express & Suites Brighton Brighton, MI 48116 Upper Midscale Class Aug 1998 Aug 1998 106 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
54494 Homewood Suites Brighton Brighton, MI 48116 Upscale Class May 2006 May 2006 94 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
65932 Holiday Inn Express & Suites Brighton South US23 Brighton, MI 48116 Upper Midscale Class Apr 2017 Apr 2017 106 Y ● ● ● ● ● ● ● ● ● ●
19346 Best Western Of Hartland Hartland, MI 48353 Midscale Class Jun 1985 Jun 1985 60 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
59407 Hyatt Place Detroit Novi Novi, MI 48374 Upscale Class Aug 2013 Aug 2013 126 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
56103 Staybridge Suites Detroit Novi Novi, MI 48374 Upscale Class Feb 2008 Feb 2008 108 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
66068 Homewood Suites Detroit Novi Novi, MI 48375 Upscale Class U/C 89
39038 TownePlace Suites Detroit Novi Novi, MI 48375 Upper Midscale Class Sep 1999 Sep 1999 94 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
21962 Doubletree Hotel Detroit Novi Novi, MI 48375 Upscale Class Nov 2007 Apr 1988 148 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
39286 Courtyard Detroit Novi Novi, MI 48375 Upscale Class Dec 1999 Dec 1999 122 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
57493 Hilton Garden Inn Detroit Novi Novi, MI 48377 Upscale Class Aug 2008 Aug 2008 148 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
51845 Residence Inn Detroit Novi Novi, MI 48377 Upscale Class Nov 2003 Nov 2003 107 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
1706 Four Points by Sheraton Detroit Novi Novi, MI 48377 Upscale Class Nov 2017 Jun 1983 220 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ○ ○ ○
16875 Renaissance The Baronette Detroit Novi Hotel Novi, MI 48377 Upper Upscale Class Apr 2010 Dec 1990 155 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
53878 Hampton Inn Detroit Novi @ 14 Mile Road Commerce Township, MI 48390 Upper Midscale Class Dec 2005 Dec 2005 106 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
64265 TownePlace Suites Detroit Commerce Commerce Township, MI 48390 Upper Midscale Class Oct 2015 Oct 2015 71 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
55021 Comfort Suites Wixom Wixom, MI 48393 Upper Midscale Class Aug 2006 Aug 2006 92 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
66038 Hampton Inn & Suites Detroit Wixom Wixom, MI 48393 Upper Midscale Class Jun 2017 Jun 2017 101 Y ○ ● ● ● ● ● ● ● ●
40346 Holiday Inn Express & Suites Wixom Wixom, MI 48393 Upper Midscale Class Apr 2009 Apr 2001 110 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Total Properties: 21 2333 ○ - Monthly data received by STR
● - Monthly and daily data received by STR
Blank - No data received by STR
Y - (Chg in Rms) Property has experienced a room addition or drop during the time period of the report.
The STR Trend Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Trend Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR Trend report, please contact us immediately. Source: 2018
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COMPLETE PROFILE
2000-2010 Census, 2015 Estimates with 2020 Projections
Calculated using Proportional Block Groups
Lat/Lon: 42.5919/-83.6007
RFULL9
505 N Main Street Indicated Trade

1 Mile 3 Miles 5 Miles
Area
Milford, MI
This report was produced using data from private and government sources deemed to be reliable. The information herein is provided without representation or warranty.
Population
Estimated Population (2015) 5,818 15,946 46,234 69,777
Projected Population (2020) 5,955 16,272 47,045 71,033
Census Population (2010) 5,808 16,001 46,309 69,974
Census Population (2000) 5,816 14,526 42,649 65,958
Projected Annual Growth (2015-2020) 137 0.5% 326 0.4% 811 0.4% 1,257 0.4%
Historical Annual Growth (2010-2015) 10 - -55 -0.1% -75 - -197 -0.1%
Historical Annual Growth (2000-2010) -9 - 1,476 1.0% 3,660 0.9% 4,016 0.6%
Estimated Population Density (2015) 1,853 psm 564 psm 589 psm 635 psm
Trade Area Size 3.1 sq mi 28.3 sq mi 78.5 sq mi 109.9 sq mi
Households
Estimated Households (2015) 2,532 6,297 17,412 26,331
Projected Households (2020) 2,625 6,513 17,980 27,203
Census Households (2010) 2,435 6,088 16,782 25,427
Census Households (2000) 2,241 5,202 14,880 23,072
Projected Annual Growth (2015-2020) 93 0.7% 216 0.7% 568 0.7% 872 0.7%
Historical Annual Change (2000-2015) 291 0.9% 1,095 1.4% 2,533 1.1% 3,259 0.9%
Average Household Income

Estimated Average Household Income (2015) $86,544 $101,891 $97,842 $95,418
Projected Average Household Income (2020) $91,718 $107,908 $103,570 $101,002
Census Average Household Income (2010) $71,585 $88,577 $89,034 $87,045
Census Average Household Income (2000) $66,288 $86,259 $87,206 $85,917
Projected Annual Change (2015-2020) $5,174 1.2% $6,017 1.2% $5,728 1.2% $5,585 1.2%
Historical Annual Change (2000-2015) $20,255 2.0% $15,632 1.2% $10,637 0.8% $9,500 0.7%
Median Household Income

Estimated Median Household Income (2015) $72,300 $84,949 $83,579 $81,087
Projected Median Household Income (2020) $75,496 $89,563 $87,967 $85,410
Census Median Household Income (2010) $61,170 $73,482 $73,783 $72,553
Census Median Household Income (2000) $60,764 $72,856 $73,038 $72,481
Per Capita Income

Estimated Per Capita Income (2015) $37,694 $40,267 $36,878 $36,040
Projected Per Capita Income (2020) $40,453 $43,224 $39,612 $38,712
Census Per Capita Income (2010) $30,015 $33,701 $32,266 $31,631
Census Per Capita Income (2000) $25,728 $30,384 $30,399 $29,952
Estimated Average Household Net Worth (2015) $610,117 $746,907 $741,748 $723,377
©2015, Sites USA, Chandler, Arizona, 480-491-1112 page 1 of 9 Demographic Source: Applied Geographic Solutions 04/2015, TIGER Geography
COMPLETE PROFILE
2000-2010 Census, 2015 Estimates with 2020 P
Lat/Lon: 42.5919/-83.6007
RFULL9

Area
Milford, MI
Race and Ethnicity
Total Population (2015) 5,818 15,946 46,234 69,777
White (2015) 5,502 94.6% 15,103 94.7% 43,502 94.1% 66,103 94.7%
Black or African American (2015) 67 1.2% 234 1.5% 702 1.5% 978 1.4%
American Indian or Alaska Native (2015) 28 0.5% 43 0.3% 119 0.3% 186 0.3%
Asian (2015) 71 1.2% 224 1.4% 820 1.8% 1,065 1.5%
Hawaiian or Pacific Islander (2015) - - - - 7 - 8 -
Other Race (2015) 47 0.8% 93 0.6% 313 0.7% 360 0.5%
Two or More Races (2015) 103 1.8% 249 1.6% 771 1.7% 1,077 1.5%
Population < 18 (2015) 1,280 22.0% 3,744 23.5% 11,594 25.1% 17,129 24.5%
White Not Hispanic 1,124 87.8% 3,323 88.8% 10,190 87.9% 15,240 89.0%
Black or African American 18 1.4% 71 1.9% 213 1.8% 280 1.6%
Asian 19 1.5% 61 1.6% 240 2.1% 302 1.8%
Other Race Not Hispanic 72 5.6% 152 4.1% 412 3.6% 583 3.4%
Hispanic 48 3.7% 137 3.7% 539 4.6% 724 4.2%
Not Hispanic or Latino Population (2015) 5,680 97.6% 15,589 97.8% 44,887 97.1% 67,973 97.4%
Not Hispanic White 5,415 95.3% 14,861 95.3% 42,587 94.9% 64,821 95.4%
Not Hispanic Black or African American 61 1.1% 225 1.4% 677 1.5% 941 1.4%
Not Hispanic American Indian or Alaska Native 24 0.4% 39 0.2% 106 0.2% 163 0.2%
Not Hispanic Asian 71 1.3% 224 1.4% 802 1.8% 1,039 1.5%
Not Hispanic Hawaiian or Pacific Islander - - - - 7 - 8 -
Not Hispanic Other Race 14 0.2% 23 0.1% 40 0.1% 49 0.1%
Not Hispanic Two or More Races 95 1.7% 216 1.4% 667 1.5% 951 1.4%
Hispanic or Latino Population (2015) 138 2.4% 357 2.2% 1,347 2.9% 1,804 2.6%
Hispanic White 87 63.0% 242 67.7% 915 67.9% 1,282 71.1%
Hispanic Black or African American 7 4.8% 10 2.7% 25 1.8% 37 2.0%
Hispanic American Indian or Alaska Native 3 2.4% 5 1.3% 13 1.0% 24 1.3%
Hispanic Asian - - - - 18 1.4% 26 1.4%
Hispanic Hawaiian or Pacific Islander - - - - - - - -
Hispanic Other Race 33 23.9% 69 19.4% 272 20.2% 310 17.2%
Hispanic Two or More Races 8 5.8% 32 9.0% 104 7.7% 126 7.0%
Hispanic or Latino Population (2000) 77 1.3% 183 1.3% 562 1.3% 859 1.3%
Projected Annual Growth (2015-2020) 49 7.1% 133 7.4% 445 6.6% 619 6.9%
Historical Annual Growth (2000-2010) 42 5.5% 129 7.0% 630 11.2% 720 8.4%
COMPLETE PROFILE
Lat/Lon: 42.5919/-83.6007
RFULL9

Area
Milford, MI
Total Age Distribution (2015)
Total Population 5,818 15,946 46,234 69,777
Age Under 5 Years 323 5.5% 814 5.1% 2,530 5.5% 3,736 5.4%
Age 5 to 9 Years 343 5.9% 1,001 6.3% 3,152 6.8% 4,675 6.7%
Age 10 to 14 Years 379 6.5% 1,145 7.2% 3,549 7.7% 5,215 7.5%
Age 15 to 19 Years 360 6.2% 1,152 7.2% 3,496 7.6% 5,233 7.5%
Age 20 to 24 Years 307 5.3% 780 4.9% 2,339 5.1% 3,659 5.2%
Age 25 to 29 Years 334 5.7% 682 4.3% 1,969 4.3% 3,003 4.3%
Age 30 to 34 Years 355 6.1% 734 4.6% 2,258 4.9% 3,446 4.9%
Age 35 to 39 Years 349 6.0% 882 5.5% 2,732 5.9% 4,158 6.0%
Age 40 to 44 Years 391 6.7% 1,109 7.0% 3,371 7.3% 5,071 7.3%
Age 45 to 49 Years 433 7.4% 1,339 8.4% 3,965 8.6% 5,860 8.4%
Age 50 to 54 Years 484 8.3% 1,413 8.9% 4,057 8.8% 6,122 8.8%
Age 55 to 59 Years 446 7.7% 1,361 8.5% 3,852 8.3% 5,842 8.4%
Age 60 to 64 Years 421 7.2% 1,180 7.4% 3,071 6.6% 4,797 6.9%
Age 65 to 69 Years 284 4.9% 864 5.4% 2,316 5.0% 3,639 5.2%
Age 70 to 74 Years 228 3.9% 600 3.8% 1,535 3.3% 2,345 3.4%
Age 75 to 79 Years 140 2.4% 365 2.3% 854 1.8% 1,267 1.8%
Age 80 to 84 Years 119 2.1% 254 1.6% 564 1.2% 823 1.2%
Age 85 Years or Over 121 2.1% 270 1.7% 625 1.4% 886 1.3%
Median Age 41.0 42.4 40.7 40.8
Age 19 Years or Less 1,406 24.2% 4,113 25.8% 12,727 27.5% 18,860 27.0%
Age 20 to 64 Years 3,521 60.5% 9,479 59.4% 27,614 59.7% 41,957 60.1%
Age 65 Years or Over 891 15.3% 2,354 14.8% 5,894 12.7% 8,960 12.8%
Female Age Distribution (2015)

Female Population 3,047 52.4% 8,169 51.2% 23,328 50.5% 35,017 50.2%
Age Under 5 Years 158 5.2% 395 4.8% 1,265 5.4% 1,857 5.3%
Age 5 to 9 Years 169 5.6% 475 5.8% 1,507 6.5% 2,226 6.4%
Age 10 to 14 Years 179 5.9% 565 6.9% 1,726 7.4% 2,579 7.4%
Age 15 to 19 Years 155 5.1% 540 6.6% 1,643 7.0% 2,502 7.1%
Age 20 to 24 Years 160 5.2% 397 4.9% 1,148 4.9% 1,748 5.0%
Age 25 to 29 Years 169 5.5% 342 4.2% 989 4.2% 1,508 4.3%
Age 30 to 34 Years 192 6.3% 391 4.8% 1,182 5.1% 1,749 5.0%
Age 35 to 39 Years 171 5.6% 451 5.5% 1,419 6.1% 2,157 6.2%
Age 40 to 44 Years 220 7.2% 607 7.4% 1,786 7.7% 2,622 7.5%
Age 45 to 49 Years 227 7.4% 692 8.5% 2,029 8.7% 3,006 8.6%
Age 50 to 54 Years 259 8.5% 719 8.8% 2,004 8.6% 3,052 8.7%
Age 55 to 59 Years 235 7.7% 686 8.4% 1,905 8.2% 2,874 8.2%
Age 60 to 64 Years 227 7.4% 596 7.3% 1,521 6.5% 2,356 6.7%
Age 65 to 69 Years 147 4.8% 437 5.4% 1,176 5.0% 1,811 5.2%
Age 70 to 74 Years 126 4.1% 312 3.8% 781 3.3% 1,182 3.4%
Age 75 to 79 Years 95 3.1% 218 2.7% 479 2.1% 696 2.0%
Age 80 to 84 Years 75 2.5% 153 1.9% 326 1.4% 475 1.4%
Age 85 Years or Over 82 2.7% 193 2.4% 441 1.9% 616 1.8%
Female Median Age 42.9 43.4 41.2 41.3
Age 19 Years or Less 661 21.7% 1,975 24.2% 6,141 26.3% 9,164 26.2%
Age 20 to 64 Years 1,860 61.1% 4,881 59.7% 13,983 59.9% 21,073 60.2%
Age 65 Years or Over 525 17.2% 1,313 16.1% 3,203 13.7% 4,780 13.7%
COMPLETE PROFILE
Lat/Lon: 42.5919/-83.6007
RFULL9

Area
Milford, MI
Male Age Distribution (2015)
Male Population 2,771 47.6% 7,777 48.8% 22,907 49.5% 34,760 49.8%
Age Under 5 Years 165 5.9% 420 5.4% 1,265 5.5% 1,879 5.4%
Age 5 to 9 Years 174 6.3% 527 6.8% 1,645 7.2% 2,449 7.0%
Age 10 to 14 Years 200 7.2% 580 7.5% 1,823 8.0% 2,635 7.6%
Age 15 to 19 Years 206 7.4% 612 7.9% 1,853 8.1% 2,731 7.9%
Age 20 to 24 Years 147 5.3% 383 4.9% 1,191 5.2% 1,910 5.5%
Age 25 to 29 Years 166 6.0% 340 4.4% 979 4.3% 1,495 4.3%
Age 30 to 34 Years 163 5.9% 343 4.4% 1,076 4.7% 1,697 4.9%
Age 35 to 39 Years 178 6.4% 431 5.5% 1,313 5.7% 2,001 5.8%
Age 40 to 44 Years 170 6.1% 502 6.5% 1,585 6.9% 2,449 7.0%
Age 45 to 49 Years 206 7.5% 647 8.3% 1,936 8.5% 2,854 8.2%
Age 50 to 54 Years 225 8.1% 694 8.9% 2,053 9.0% 3,070 8.8%
Age 55 to 59 Years 211 7.6% 675 8.7% 1,947 8.5% 2,968 8.5%
Age 60 to 64 Years 194 7.0% 584 7.5% 1,550 6.8% 2,441 7.0%
Age 65 to 69 Years 137 4.9% 427 5.5% 1,140 5.0% 1,828 5.3%
Age 70 to 74 Years 102 3.7% 289 3.7% 754 3.3% 1,163 3.3%
Age 75 to 79 Years 45 1.6% 147 1.9% 376 1.6% 571 1.6%
Age 80 to 84 Years 44 1.6% 101 1.3% 237 1.0% 348 1.0%
Age 85 Years or Over 38 1.4% 77 1.0% 183 0.8% 270 0.8%
Male Median Age 38.5 41.3 40.0 40.2
Age 19 Years or Less 744 26.9% 2,138 27.5% 6,586 28.7% 9,696 27.9%
Age 20 to 64 Years 1,661 59.9% 4,598 59.1% 13,631 59.5% 20,884 60.1%
Age 65 Years or Over 366 13.2% 1,041 13.4% 2,690 11.7% 4,180 12.0%
Males per 100 Females (2015)

Overall Comparison 91 95 98 99
Age Under 5 Years 104 51.0% 106 51.5% 100 50.0% 101 50.3%
Age 5 to 9 Years 103 50.7% 111 52.6% 109 52.2% 110 52.4%
Age 10 to 14 Years 112 52.9% 103 50.6% 106 51.4% 102 50.5%
Age 15 to 19 Years 133 57.0% 113 53.1% 113 53.0% 109 52.2%
Age 20 to 24 Years 92 48.0% 97 49.1% 104 50.9% 109 52.2%
Age 25 to 29 Years 98 49.6% 99 49.8% 99 49.8% 99 49.8%
Age 30 to 34 Years 85 45.8% 88 46.7% 91 47.7% 97 49.2%
Age 35 to 39 Years 104 50.9% 95 48.8% 93 48.1% 93 48.1%
Age 40 to 44 Years 77 43.6% 83 45.3% 89 47.0% 93 48.3%
Age 45 to 49 Years 91 47.6% 94 48.3% 95 48.8% 95 48.7%
Age 50 to 54 Years 87 46.5% 96 49.1% 102 50.6% 101 50.1%
Age 55 to 59 Years 90 47.3% 98 49.6% 102 50.5% 103 50.8%
Age 60 to 64 Years 86 46.1% 98 49.5% 102 50.5% 104 50.9%
Age 65 to 69 Years 93 48.1% 98 49.4% 97 49.2% 101 50.2%
Age 70 to 74 Years 81 44.9% 93 48.1% 97 49.1% 98 49.6%
Age 75 to 79 Years 47 32.0% 68 40.3% 79 44.0% 82 45.1%
Age 80 to 84 Years 58 36.7% 66 39.8% 73 42.1% 73 42.2%
Age 85 Years or Over 46 31.7% 40 28.6% 42 29.3% 44 30.5%
Age 19 Years or Less 113 53.0% 108 52.0% 107 51.7% 106 51.4%
Age 20 to 39 Years 95 48.6% 95 48.6% 96 49.0% 99 49.8%
Age 40 to 64 Years 86 46.3% 94 48.5% 98 49.5% 99 49.8%
Age 65 Years or Over 70 41.0% 79 44.2% 84 45.6% 87 46.6%
COMPLETE PROFILE
Lat/Lon: 42.5919/-83.6007
RFULL9

Area
Milford, MI
Household Type (2015)
Total Households 2,532 6,297 17,412 26,331
Households with Children 738 29.1% 2,067 32.8% 6,321 36.3% 9,383 35.6%
Average Household Size 2.3 2.5 2.6 2.6
Household Density per Square Mile 807 223 222 240
Population Family 4,442 76.4% 13,237 83.0% 39,239 84.9% 59,094 84.7%
Population Non-Family 1,361 23.4% 2,640 16.6% 6,804 14.7% 10,389 14.9%
Population Group Quarters 15 0.3% 69 0.4% 191 0.4% 294 0.4%
Family Households 1,645 65.0% 4,620 73.4% 13,245 76.1% 20,041 76.1%
Married Couple Households 1,256 76.4% 3,875 83.9% 10,981 82.9% 16,620 82.9%
Other Family Households 389 23.6% 745 16.1% 2,264 17.1% 3,421 17.1%
Family Households with Children 732 44.5% 2,051 44.4% 6,265 47.3% 9,296 46.4%
Married Couple with Children 498 68.0% 1,617 78.8% 4,913 78.4% 7,277 78.3%
Other Family Households with Children 234 32.0% 434 21.2% 1,352 21.6% 2,018 21.7%
Family Households No Children 913 55.5% 2,569 55.6% 6,980 52.7% 10,745 53.6%
Married Couple No Children 759 83.1% 2,258 87.9% 6,068 86.9% 9,343 86.9%
Other Family Households No Children 154 16.9% 311 12.1% 912 13.1% 1,403 13.1%
Non-Family Households 887 35.0% 1,677 26.6% 4,167 23.9% 6,290 23.9%
Non-Family Households with Children 5 0.6% 16 1.0% 56 1.3% 87 1.4%
Non-Family Households No Children 882 99.4% 1,661 99.0% 4,111 98.7% 6,202 98.6%
Average Family Household Size 2.7 2.9 3.0 2.9
Average Family Income $112,433 $128,455 $119,918 $116,898
Median Family Income $97,597 $105,754 $98,359 $95,038
Average Non-Family Household Size 1.5 1.6 1.6 1.7
Marital Status (2015)

Population Age 15 Years or Over 4,773 12,985 37,003 56,150
Never Married 1,382 28.9% 3,197 24.6% 9,014 24.4% 13,652 24.3%
Currently Married 2,493 52.2% 7,814 60.2% 21,975 59.4% 33,562 59.8%
Previously Married 898 18.8% 1,974 15.2% 6,014 16.3% 8,936 15.9%
Separated 107 12.0% 246 12.4% 767 12.7% 1,159 13.0%
Widowed 322 35.8% 669 33.9% 1,646 27.4% 2,491 27.9%
Divorced 469 52.2% 1,059 53.7% 3,601 59.9% 5,286 59.2%
Educational Attainment (2015)

Adult Population Age 25 Years or Over 4,878 13,306 37,213 56,200
Elementary (Grade Level 0 to 8) 141 2.9% 344 2.6% 1,093 2.9% 1,454 2.6%
Some High School (Grade Level 9 to 11) 402 8.2% 865 6.5% 2,639 7.1% 4,387 7.8%
High School Graduate 956 19.6% 2,224 16.7% 7,126 19.1% 11,224 20.0%
Some College 889 18.2% 2,281 17.1% 6,959 18.7% 10,816 19.2%
Associate Degree Only 336 6.9% 959 7.2% 2,653 7.1% 4,333 7.7%
Bachelor Degree Only 1,152 23.6% 3,327 25.0% 8,350 22.4% 11,896 21.2%
Graduate Degree 1,003 20.6% 3,307 24.9% 8,393 22.6% 12,090 21.5%
Any College (Some College or Higher) 3,379 69.3% 9,874 74.2% 26,355 70.8% 39,135 69.6%
College Degree + (Bachelor Degree or Higher) 2,155 44.2% 6,634 49.9% 16,743 45.0% 23,986 42.7%
COMPLETE PROFILE
Lat/Lon: 42.5919/-83.6007
RFULL9

Area
Milford, MI
Housing
Total Housing Units (2015) 2,636 6,561 18,126 27,570
Total Housing Units (2010) 2,619 6,493 17,900 27,219
Historical Annual Growth (2010-2015) 17 0.1% 68 0.2% 226 0.3% 350 0.3%
Housing Units Occupied (2015) 2,532 96.1% 6,297 96.0% 17,412 96.1% 26,331 95.5%
Housing Units Owner-Occupied 1,862 73.5% 5,242 83.3% 15,549 89.3% 23,572 89.5%
Housing Units Renter-Occupied 670 26.5% 1,055 16.7% 1,863 10.7% 2,759 10.5%
Housing Units Vacant (2015) 104 4.1% 264 4.2% 714 4.1% 1,239 4.7%
Household Size (2015)

Total Households 2,532 6,297 17,412 26,331
1 Person Households 764 30.2% 1,431 22.7% 3,436 19.7% 5,132 19.5%
2 Person Households 921 36.4% 2,351 37.3% 6,326 36.3% 9,702 36.8%
3 Person Households 352 13.9% 984 15.6% 2,952 17.0% 4,422 16.8%
6 Person Households 29 1.1% 108 1.7% 373 2.1% 572 2.2%
7 or More Person Households 13 0.5% 54 0.9% 176 1.0% 240 0.9%
Household Income Distribution (2015)

HH Income $200,000 or More 144 5.7% 599 9.5% 1,481 8.5% 1,942 7.4%
HH Income $150,000 to $199,999 201 7.9% 602 9.6% 1,556 8.9% 2,280 8.7%
HH Income $125,000 to $149,999 223 8.8% 604 9.6% 1,499 8.6% 2,244 8.5%
HH Income $100,000 to $124,999 298 11.8% 836 13.3% 2,237 12.8% 3,281 12.5%
HH Income $75,000 to $99,999 288 11.4% 790 12.5% 2,481 14.3% 3,946 15.0%
HH Income $50,000 to $74,999 410 16.2% 913 14.5% 2,800 16.1% 4,444 16.9%
HH Income $35,000 to $49,999 301 11.9% 658 10.5% 2,024 11.6% 3,106 11.8%
HH Income $25,000 to $34,999 216 8.5% 499 7.9% 1,208 6.9% 1,908 7.2%
HH Income $15,000 to $24,999 164 6.5% 313 5.0% 936 5.4% 1,492 5.7%
HH Income $10,000 to $14,999 158 6.2% 261 4.1% 562 3.2% 830 3.2%
HH Income Under $10,000 130 5.1% 223 3.5% 628 3.6% 858 3.3%
Household Vehicles (2015)

Households 0 Vehicles Available 126 5.0% 243 3.9% 503 2.9% 776 2.9%
Households 1 Vehicle Available 834 32.9% 1,523 24.2% 4,117 23.6% 6,077 23.1%
Households 2 Vehicles Available 992 39.2% 2,669 42.4% 7,704 44.2% 11,956 45.4%
Households 3 or More Vehicles Available 580 22.9% 1,862 29.6% 5,089 29.2% 7,522 28.6%
Total Vehicles Available 4,781 13,387 37,546 56,466
Average Vehicles per Household 1.9 2.1 2.2 2.1
Owner-Occupied Household Vehicles 3,973 83.1% 12,051 90.0% 34,961 93.1% 52,365 92.7%
Average Vehicles per Owner-Occupied Household 2.1 2.3 2.2 2.2
Renter-Occupied Household Vehicles 808 16.9% 1,337 10.0% 2,585 6.9% 4,102 7.3%
Average Vehicles per Renter-Occupied Household 1.2 1.3 1.4 1.5
Travel Time (2010)

Worker Base Age 16 years or Over 2,514 7,287 21,028 31,874
Travel to Work in 14 Minutes or Less 467 18.6% 1,323 18.2% 3,797 18.1% 5,479 17.2%
Travel to Work in 15 to 29 Minutes 636 25.3% 1,784 24.5% 5,485 26.1% 8,448 26.5%
Travel to Work in 30 to 59 Minutes 993 39.5% 3,108 42.6% 8,985 42.7% 13,196 41.4%
Travel to Work in 60 Minutes or More 337 13.4% 833 11.4% 2,086 9.9% 3,558 11.2%
Work at Home 82 3.2% 240 3.3% 676 3.2% 1,193 3.7%
Average Minutes Travel to Work 29.1 30.3 29.9 30.2
COMPLETE PROFILE
Lat/Lon: 42.5919/-83.6007
RFULL9

Area
Milford, MI
Transportation To Work (2010)
Worker Base Age 16 years or Over 2,514 7,287 21,028 31,874
Drive to Work Alone 2,169 86.3% 6,397 87.8% 18,603 88.5% 27,915 87.6%
Drive to Work in Carpool 217 8.6% 473 6.5% 1,351 6.4% 2,148 6.7%
Travel to Work by Public Transportation 4 0.2% 12 0.2% 41 0.2% 110 0.3%
Drive to Work on Motorcycle - - - - 5 - 12 -
Bicycle to Work 2 0.1% 22 0.3% 61 0.3% 74 0.2%
Walk to Work 32 1.3% 113 1.5% 220 1.0% 321 1.0%
Other Means 9 0.3% 29 0.4% 71 0.3% 101 0.3%
Work at Home 82 3.2% 240 3.3% 676 3.2% 1,193 3.7%
Daytime Demographics (2015)

Total Businesses 402 809 1,755 2,687
Total Employees 2,531 7,674 18,612 25,286
Company Headquarter Businesses 1 0.2% 2 0.2% 10 0.6% 7 0.3%
Company Headquarter Employees 8 0.3% 44 0.6% 228 1.2% 135 0.5%
Employee Population per Business 6.3 to 1 9.5 to 1 10.6 to 1 9.4 to 1
Residential Population per Business 14.5 to 1 19.7 to 1 26.3 to 1 26.0 to 1
Adj. Daytime Demographics Age 16 Years or Over 4,046 11,995 30,781 44,157
Labor Force
Labor Population Age 16 Years or Over (2015) 4,702 12,751 36,235 54,980
Labor Force Total Males (2015) 2,196 46.7% 6,138 48.1% 17,787 49.1% 27,198 49.5%
Male Civilian Employed 1,644 74.9% 4,506 73.4% 13,013 73.2% 19,413 71.4%
Male Civilian Unemployed 90 4.1% 230 3.8% 720 4.0% 1,054 3.9%
Males in Armed Forces - - 8 0.1% 16 0.1% 22 0.1%
Males Not in Labor Force 462 21.0% 1,393 22.7% 4,039 22.7% 6,708 24.7%
Labor Force Total Females (2015) 2,506 53.3% 6,613 51.9% 18,448 50.9% 27,781 50.5%
Female Civilian Employed 1,544 61.6% 3,916 59.2% 11,030 59.8% 16,674 60.0%
Female Civilian Unemployed 100 4.0% 225 3.4% 656 3.6% 983 3.5%
Females in Armed Forces - - - - 7 - - -
Females Not in Labor Force 863 34.4% 2,472 37.4% 6,754 36.6% 10,125 36.4%
Unemployment Rate 2,196 4.0% 6,138 3.6% 17,787 3.8% 27,198 3.7%
Labor Force Growth (2010-2015) 545 20.6% 907 12.1% 2,588 12.1% 3,480 10.7%
Male Labor Force Growth (2010-2015) 246 17.6% 459 11.3% 1,467 12.7% 2,037 11.7%
Female Labor Force Growth (2010-2015) 300 24.1% 448 12.9% 1,121 11.3% 1,443 9.5%
Occupation (2010)
Occupation Population Age 16 Years or Over 2,643 7,515 21,455 32,607
Occupation Total Males 1,398 52.9% 4,047 53.9% 11,545 53.8% 17,376 53.3%
Occupation Total Females 1,244 47.1% 3,468 46.1% 9,910 46.2% 15,231 46.7%
Management, Business, Financial Operations 411 15.6% 1,415 18.8% 3,942 18.4% 5,897 18.1%
Professional, Related 586 22.2% 1,792 23.8% 4,791 22.3% 7,190 22.1%
Service 432 16.3% 1,124 15.0% 3,278 15.3% 4,884 15.0%
Sales, Office 716 27.1% 1,922 25.6% 5,676 26.5% 8,720 26.7%
Farming, Fishing, Forestry 7 0.2% 20 0.3% 40 0.2% 60 0.2%
Construction, Extraction, Maintenance 186 7.1% 534 7.1% 1,508 7.0% 2,492 7.6%
Production, Transport, Material Moving 305 11.5% 707 9.4% 2,220 10.3% 3,362 10.3%
White Collar Workers 1,713 64.8% 5,129 68.3% 14,410 67.2% 21,807 66.9%
Blue Collar Workers 930 35.2% 2,386 31.7% 7,045 32.8% 10,799 33.1%
COMPLETE PROFILE
Lat/Lon: 42.5919/-83.6007
RFULL9

Area
Milford, MI
Units In Structure (2010)
Total Units 2,435 6,088 16,782 25,427
1 Detached Unit 1,724 70.8% 4,950 81.3% 13,098 78.0% 21,589 84.9%
1 Attached Unit 269 11.1% 402 6.6% 630 3.8% 696 2.7%
2 Units 34 1.4% 48 0.8% 77 0.5% 128 0.5%
3 to 4 Units 114 4.7% 143 2.3% 184 1.1% 191 0.8%
5 to 9 Units 49 2.0% 78 1.3% 189 1.1% 191 0.8%
10 to 19 Units 126 5.2% 152 2.5% 226 1.3% 273 1.1%
20 to 49 Units 68 2.8% 126 2.1% 173 1.0% 181 0.7%
50 or More Units 16 0.7% 30 0.5% 51 0.3% 62 0.2%
Mobile Home or Trailer 34 1.4% 159 2.6% 2,155 12.8% 2,117 8.3%
Other Structure - - - - - - - -
Homes Built By Year (2010)

Homes Built 2005 or later 132 5.4% 484 7.9% 1,139 6.8% 1,394 5.5%
Homes Built 2000 to 2004 191 7.8% 629 10.3% 1,739 10.4% 2,362 9.3%
Homes Built 1990 to 1999 324 13.3% 1,066 17.5% 3,678 21.9% 4,965 19.5%
Homes Built 1980 to 1989 190 7.8% 692 11.4% 2,088 12.4% 2,867 11.3%
Homes Built 1970 to 1979 320 13.2% 866 14.2% 2,998 17.9% 4,870 19.2%
Homes Built 1960 to 1969 262 10.8% 587 9.6% 1,353 8.1% 2,403 9.5%
Homes Built 1950 to 1959 620 25.5% 932 15.3% 1,836 10.9% 3,217 12.7%
Homes Built 1940 to 1949 70 2.9% 191 3.1% 620 3.7% 1,170 4.6%
Homes Built Before 1939 326 13.4% 642 10.5% 1,333 7.9% 2,180 8.6%
Median Age of Homes 44.7 yrs 38.7 yrs 36.2 yrs 38.5 yrs
Home Values (2010)

Owner Specified Housing Units 1,801 5,090 15,002 22,792
Home Values $1,000,000 or More 14 0.8% 58 1.1% 133 0.9% 181 0.8%
Home Values $750,000 to $999,999 4 0.2% 35 0.7% 102 0.7% 154 0.7%
Home Values $500,000 to $749,999 35 1.9% 202 4.0% 517 3.4% 753 3.3%
Home Values $400,000 to $499,999 35 1.9% 202 4.0% 617 4.1% 907 4.0%
Home Values $300,000 to $399,999 155 8.6% 565 11.1% 1,592 10.6% 2,322 10.2%
Home Values $250,000 to $299,999 139 7.7% 522 10.3% 1,371 9.1% 2,069 9.1%
Home Values $200,000 to $249,999 190 10.6% 573 11.3% 1,655 11.0% 2,598 11.4%
Home Values $175,000 to $199,999 201 11.2% 391 7.7% 939 6.3% 1,631 7.2%
Home Values $150,000 to $174,999 249 13.8% 491 9.6% 1,248 8.3% 2,173 9.5%
Home Values $125,000 to $149,999 161 8.9% 366 7.2% 941 6.3% 1,612 7.1%
Home Values $100,000 to $124,999 179 9.9% 432 8.5% 1,105 7.4% 1,914 8.4%
Home Values $90,000 to $99,999 63 3.5% 145 2.9% 398 2.7% 673 3.0%
Home Values $80,000 to $89,999 59 3.3% 172 3.4% 484 3.2% 759 3.3%
Home Values $70,000 to $79,999 60 3.3% 170 3.3% 434 2.9% 721 3.2%
Home Values $60,000 to $69,999 65 3.6% 170 3.3% 419 2.8% 598 2.6%
Home Values $50,000 to $59,999 44 2.4% 135 2.7% 440 2.9% 563 2.5%
Home Values $35,000 to $49,999 42 2.3% 152 3.0% 633 4.2% 804 3.5%
Home Values $25,000 to $34,999 36 2.0% 96 1.9% 434 2.9% 561 2.5%
Home Values $10,000 to $24,999 47 2.6% 130 2.6% 788 5.2% 977 4.3%
Home Values Under $10,000 25 1.4% 84 1.6% 751 5.0% 821 3.6%
Owner-Occupied Median Home Value $167,625 $185,321 $164,342 $167,372
Renter-Occupied Median Rent $623 $673 $722 $804
COMPLETE PROFILE
Lat/Lon: 42.5919/-83.6007
RFULL9

Area
Milford, MI
Total Annual Consumer Expenditure (2015)
Total Household Expenditure $162 M $452 M $1.21 B $1.80 B
Total Non-Retail Expenditure $87.8 M $247 M $661 M $981 M
Total Retail Expenditure $73.7 M $205 M $549 M $816 M
Apparel $5.63 M $15.8 M $42.4 M $62.9 M
Contributions $7.32 M $21.6 M $57.0 M $83.3 M
Education $6.23 M $18.2 M $48.0 M $70.1 M
Entertainment $9.09 M $25.6 M $68.6 M $102 M
Food and Beverages $23.4 M $64.7 M $174 M $259 M
Furnishings and Equipment $5.63 M $16.0 M $42.9 M $63.6 M
Gifts $4.16 M $12.1 M $31.9 M $46.8 M
Health Care $12.7 M $34.7 M $93.1 M $139 M
Household Operations $4.74 M $13.7 M $36.5 M $53.8 M
Miscellaneous Expenses $2.36 M $6.48 M $17.4 M $25.9 M
Personal Care $2.09 M $5.82 M $15.6 M $23.2 M
Personal Insurance $1.23 M $3.59 M $9.55 M $14.0 M
Reading $362 K $1.01 M $2.69 M $4.00 M
Shelter $33.5 M $93.7 M $250 M $371 M
Tobacco $935 K $2.46 M $6.67 M $10.1 M
Transportation $30.3 M $84.0 M $227 M $338 M
Utilities $11.9 M $32.3 M $86.8 M $130 M
Monthly Household Consumer Expenditure (2015)

Total Household Expenditure $5,317 $5,979 $5,790 $5,686
Total Non-Retail Expenditure $2,890 54.4% $3,264 54.6% $3,163 54.6% $3,105 54.6%
Total Retail Expenditures $2,427 45.6% $2,714 45.4% $2,626 45.4% $2,581 45.4%
Apparel $185 3.5% $209 3.5% $203 3.5% $199 3.5%
Contributions $241 4.5% $285 4.8% $273 4.7% $264 4.6%
Education $205 3.9% $241 4.0% $230 4.0% $222 3.9%
Entertainment $299 5.6% $339 5.7% $328 5.7% $322 5.7%
Food and Beverages $771 14.5% $856 14.3% $831 14.4% $819 14.4%
Furnishings and Equipment $185 3.5% $212 3.5% $205 3.5% $201 3.5%
Gifts $137 2.6% $160 2.7% $153 2.6% $148 2.6%
Health Care $419 7.9% $459 7.7% $445 7.7% $440 7.7%
Household Operations $156 2.9% $182 3.0% $175 3.0% $170 3.0%
Miscellaneous Expenses $78 1.5% $86 1.4% $83 1.4% $82 1.4%
Personal Care $69 1.3% $77 1.3% $75 1.3% $73 1.3%
Personal Insurance $41 0.8% $48 0.8% $46 0.8% $44 0.8%
Reading $12 0.2% $13 0.2% $13 0.2% $13 0.2%
Shelter $1,102 20.7% $1,240 20.7% $1,198 20.7% $1,176 20.7%
Tobacco $31 0.6% $33 0.5% $32 0.6% $32 0.6%
Transportation $997 18.8% $1,112 18.6% $1,085 18.7% $1,070 18.8%
Utilities $390 7.3% $427 7.1% $415 7.2% $410 7.2%

Milford Hotel Feasibility Study

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Milford Hotel Market Study

Mark Kuykendall, President

Perennial Hospitality, LLC

P.O. Box 576

RevPAR - definition and example

Revenue from guest room rental Per Available Rooms to rent

 365 nights X $5250 = $1,916,250 annual room revenue

 $1,916,250 / 21,900 = $87.50 revPAR

 70% occ X $125 average (.70 X $125) = $87.50

 Milford Region - Novi, Wixom, Brighton, Hartland STR data 2017:

Occupancy 69.0% ADR $124.59 RevPAR $86.01

 General Motors Proving Ground

Parks and Recreation

 Kensington Metro Park

 Milford Memories (200,000 visitors per year, according to the HVCC)

C. Industry Room Nights

The following are Annual Room Nights for 2017

Company Annual Room Nights 2017

It was our pleasure serving you.

Trend Report - Milford, MI Area Selected Properties

High value is boxed. Low value is boxed and italicized.

Occupancy (%) Three Year Occupancy (%)

ADR Three Year ADR

RevPAR Three Year RevPAR

Frequently Asked Questions (FAQ):

For the latest in industry news, visit HotelNewsNow.com.

505 N Main Street Indicated Trade

Average Household Income

Median Household Income

Per Capita Income

505 N Main Street Indicated Trade

505 N Main Street Indicated Trade

Female Age Distribution (2015)

505 N Main Street Indicated Trade

Males per 100 Females (2015)

505 N Main Street Indicated Trade

Marital Status (2015)

Educational Attainment (2015)

505 N Main Street Indicated Trade

Household Size (2015)

Household Income Distribution (2015)

Household Vehicles (2015)

Travel Time (2010)

505 N Main Street Indicated Trade

Daytime Demographics (2015)

505 N Main Street Indicated Trade

Homes Built By Year (2010)

Home Values (2010)

505 N Main Street Indicated Trade

Monthly Household Consumer Expenditure (2015)

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