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How To Escape Your Day Job,
Pay Your Bills And Make Progress
Towards The Ideal Internet Lifestyle
There are 6
basic ways to
get dough
You’ll notice that the last 4 all And most of you are coming I had access to all the infor-
Promote affiliate involve selling something. into this without a lot of mation available today.
That’s the approach I wanna prior knowledge of marketing
talk to you about today. and some of you have limited Anyway, my way out was self
Google adsense computer skills. education. And action. I kept
I did a survey with my Milcers doing little projects to put
Sell a service and Alist members. I found Based on that, do you think what I learned into ACTION.
out that most of them are it’s safe for me to say it’s un-
Sell advertising still stuck to a degree in get- I ran this one little business
realistic to think you’re going
ting things going. to quickly and easily become where you sold booklets us-
Sell physical a zillionaire? Well, it’s true. If ing answering machines. You
I want to give you an abbrevi-
products (think you have no background in didn’t have voice mail then.
ated action plan that I spend
ebay) 100 pages elaborating on in sales and marketing, and you So I had 3 answering ma-
"Gimme My Money Now" don’t have very good com- chines hooked up in my
Sell information and that the icons walk you puter skills, you have a learn- home (my friends hated it).
through in "The Marketing ing curve ahead of you and I ran these little ads in what
Dashboard". that takes time. we call in the U.S. "penny
shoppers." These are little
Here’s the Mar- There are MANY Formulas papers given away for free
out there. . So many of you that are all classified ads.
lon Sanders For- have written and said, "I
mula in a nut- need a Formula. I need I ended up running ads in
step-by-step." This is the 72 cities! And people would
big picture: leave their name and address
on the answering machines. I
Find demand 1. Find demand shipped the books C.O.D.
2. Write sales letter Half the books came back. It
Write sales 3. Create info product to was sorta like paying out 50%
letter meet demand affiliate commissions.
4. Roll out with affiliate pro- HERE’S HOW I
Create info gram PERSONALLY DID IT You didn’t have Paypal or
product to meet easy merchant accounts in
I remember when I was those days. So you had to do
demand That whole formula is elabo- broke and bought deodorant C.O.D. I sold $12,000 of
rated on in much greater with all pennies. But what I
Roll out with books via "mail order." And I
depth in both Amazing For- did was kept learning and
mula and Gimme My Money was exhilerated to do so. I
affiliate program didn’t expect easy nor over- think at the end of the day I
Now. night results. probably LOST money.
Here’s what I found out from I kept buying books when I
my survey. Most of you guys could afford them. There
and gals have jobs that you were no cheap and easy
want to escape from. You ebooks back then. I could
have bills and debts to pay. have done it 10 times faster if

But I sure learned a lot. the late Corey Rudl created What are you supposed to
the demand for autore- get out of this?
Then AOL and Compu- sponders when he wrote
Serve came along and I about how he brought in all Dan Kennedy I think had a
started writing sales letters this money by automatically path kinda like mine. And
and running ads on there. emailing buyers 4 days what he said once is pro-
You’d run a little classified later. found. He said, "I became
ad (they were free on an overnight success
AOL). People would email It was only after that some- after 20 years of effort."
you. one was smart enough to
create an autoresponder. Now, I’m NOT saying you
Since autoresponders didn’t Corey’s stuff was hand need 20 years of effort.
exist, you’d personally coded. Gosh, I miss You don’t. But neither is 20
email them back your "free Corey. And I reckon minutes a week gonna do
report." Since there were- you’ve been in this business much for ya.
n’t any PDF’s then (at least, a long time when you see
that I knew of), the free your friends move on to Most of the people I’ve
report was a long email. the next great adventure. seen make it in this busi-
ness do so after trying
The "big trick" my friend Somewhere in this timeline things that didn’t work.
Jonathan Mizel taught back (it all escapes me), I had a And they kept on trying.
then was to put their name little retail store selling self And sooner or later, some-
in the return email! That help books and tapes. The thin’ clicked.
was a big secret back then. first thing newbies think to
sell online is either diet I think I shoulda called this
Mizel, me, others all stuff or self help. article, "Sooner or Later,
Rule 1: learned copywriting from Something Clicked."
People learn at different Tested Advertising Meth- Man, self help is a tough
rates, so no one knows. ods by John Caples. That sell. Both Dan Kennedy and So you got a job that sucks.
was like one of 4 or 5 I had self development You got bills that are
books on copywriting. But stores. And we both lost stacked up. Hopefully you
you know what? We wrote bux on ‘em. But I did have can buy deodorant with
some pretty good sales the chance to write and something other than pen-
Rule 2:
letters back then. I first met send out a few sales letters.
You’ll never be done. And since I often didn’t nies like me in the old days.
Jonathan Mizel ’cause he
sent me one of his sales have the money to print
letters, and I thought it was and mail letters, I’d call ‘em So what do YOU do?
good. So I wrote and asked on the phone.
Rule 3: him where he learned to My friend, I’d personally tell
It depends on what you I found out that just by ya to do what I did. Fall in
write copy.
sell, who you sell to, how calling people, I could say love with the process more
much you charge, what ANYTHING and I’d STILL than the immediate fixation
Of course, he said "Tested of "I gotta make this work
your margin is and how get a lot of people coming
Advertising Methods" by John now or the whole thing is a
often they buy. Caples. So we were imme- in for the next 3 weeks.
diate friends.
That’s the power of staying
in contact with your cus- What you’re learning is
AOL was great. You could
test out your little ads, tomers. marketing.
emails and sales letters. I
don’t even think in those Anyway, I could go on with And that’ll benefit you your
days we sent out follow up this story. I’ve told the rest whole life. It can help you
of it in bits and pieces in get your son or daughter
or friend a job. It can help
different places.
you raise money for your
As far as I know, my friend
Church or charity.


It can help you promote an idea Others are like me and take like 10 tee you one rock solid thing: You’ll
whose time has come. or 20 years to learn it. What’s aver- never win the game if you aren’t in
age? Average is not doing anything, it.
See, a LOT of people say, "I feel like therefore not learning anything,
I’ve just wasted my #*$&* money therefore the bills pile higher and This is a great business. It isn’t for
on stuff." the job gets tougher. everyone. It sure isn’t a way to be-
come a zillionaire overnight. Maybe
I my response is, "Then you don’t "Well, if you can’t tell me how after 5, 10 or 20 years you hit that
understand what you’re learning. much I’m gonna make, how long it’s zillion and you’re the next John
No wonder things haven’t clicked gonna take and how much it’s Reese or Jeff Walker.
for you yet." gonna cost me, then I think this
whole thing is a scam." I don’t think everyone should be in
See, this isn’t about gimmicks. It this business. If you don’t wanna
isn’t about you figuring out how to To say that is to say you believe figure anything out yourself, if you
trick people into buying with magic marketing is a scam. Because at don’t wanna learn how to solve
words. It isn’t about fooling the least the way I teach it, that’s what problems, if you don’t wanna learn
search engines into stickin’ your you’re learning. more things about html and the
stuff at the top. If you do this busi- computer than you really wanna
ness the way I teach it, it’s about What’s my advice? know, if you can’t tolerate risk, if
learning marketing. And yeah, I said you need your first attempt to be a
the dirty 5-letter word — LEARN. Think of the best info product idea success, or even your first 3 or 4,
You can paint it up. You can put you know how to come up with. then I don’t know, if you can’t af-
perfume on it. You can sell the siz- Interview some experts and record ford to spend money on learning
zle not the steak. it. Or have a friend interview you. and education, if you can’t afford to
Do a little 3-hour product, write a try things that don’t work, if you
But my friend, what you’re doin’ is sales letter for it. And see if anyone think it should all be simple and
learning. And like my friend Jim Ed- easy, I don’t know if this industry is
wards says, "That isn’t something for you.
you microwave." If they don’t buy, guess what? You
asked the market a question and A lot of people get seduced by the
"So Marlon, tell me how long this is lure of ez dough. The promises of
the market answered. zillions without learning. Just con-
gonna take and how much I’m
nect the dots and you too can be
gonna make when I’m done?" You asked the market, "Do you John Reese, Marlon Sanders or
want to buy this?" And the mar-
whoever you wanna choose.
Rule 1: People learn at differ- ket responded, "No, not in the way
ent rates, so no one knows. you’re presenting it to me." Here’s the deal: People WILL sell
you a turnkey system to escape
Rule 2: You’ll never be done. Your choice is to present it differ- your job, make zillions or whatever.
ently or do another product. Along They’ll give you the fish. I want to
Rule 3: It depends on what you the way hopefully you learn some
teach you TO FISH.
sell, who you sell to, how much things about how to find out what
you charge, what your margin people want, how to get ‘em to
buy, how to fulfill products, write I have a strong belief that unless
is and how often they buy. you buy a franchise, in most cases
letters, create sales pages and so
your going to better off learning
Some people like Russ Brunson get forth. marketing than "buying a fish."
in this business, do it part time be- There are exceptions. But more
tween classes in college and go Honestly, in the DOING, you’ll often than not, buying a fish doesn’t
great guns with it. Russ was one of learn a lot more than you’ll ever
serve you well.
my top affiliates. But he figured out learn in the reading. You ask. The
this business so quickly, before I market answers. You learn along
Some of my friends would disagree
knew it he had his own line of the way. with that premise. I happen to have
highly successful products. More a strong conviction that you are
power to him! But if you’re a spectator and you
better off learning marketing.
never get in the game, I can guaran-


My friends are RIGHT in that peo- nar. pitch that presents benefits and
ple DO want to buy the fish versus solves problems.
learn how to catch it. So often- They have a target market.
times, you’re best off selling a "fish" I know you want more details on
product. They have an intro offer. how. How do you find target mar-
kets? How do you identify demand?
But everybody has their perspec- How, how, how.
tives. And for me, my criteria for They have a back end.
buying a product: If whatever "IT" is I have provided a lot of those an-
doesn’t "pan out" for you, are you I believe in paying more attention to
what people DO than what they swers in the Milcer’s newsletters,
STILL better off from having spent Amazing Formula, Gimme My
money on it? Will it continue to SAY.
Money, Action Grid.
benefit you, your family or your
friends in the future? People get all confused what to
DO. And there’s a new system in- You wanna quit that job? You
vented every day that’s the next big wanna liquidate that debt? I don’t
If the answer is NO, then think have an ez zillion for you. But I do
twice before spending your money. thing. Thank God. I love commerce.
have a crystal clear answer.

You have a job you wanna escape, But to remove the confusion, un-
Find a group of people. Find out
bills to pay off, retirement to pre- derstand this: what they need and want. Meet
pare for. Or special needs like a sick those wants with a product. Provide
loved one. Or a sickness yourself. They all may disagree on HOW you
great service.
make money. But one thing is cer-
I can’t promise you ez zillions. tain: They’re making bux selling a
product to a target market — And who knows. Maybe. Someday.
There’s no integrity in that. If the stars shine down on you,
YOU! you’ll hit that pot of gold at the end
I can’t promise you 6 figures a year of the rainbow.
ez as pie. Go and do thou likewise.

What I CAN promise you is that I remember back then. When I

selling products works. It’s no scam. bought deodorant with all pennies.
People been doin’ it for thousands
of years. I remember the date I had with a
model in a car that smoked like a
I can promise you that marketing bomb.
works. Always has. Always will.
And to me, there’s no confusion.
I can promise you that money and It’s all crystal. It’s all simple. Take
time spent learning marketing can away the smoke. Take away the
pay off in many ways. mirrors.

I can promise you that if you find You need a product. You need peo-
demand, meet it with products and ple who want it with the money to
well-executed promotions, and you buy it. You need some great promo
do that over time, those bills will out there.
likely fade away.
There’s only ONE method people
I can promise you that everybody having using to pay their bills and
on the Net selling you this or that quit their jobs for the past 1,000
"dough making system" ALL have 1 years –
thing in common — THEY are sell-
ing you a product, service or semi- Selling products and services to a
target market with a great sales