Second Life is an online virtual world, developed and owned by the San Francisco-based firm Linden Lab and

launched on June 23, 2003. In many ways, Second Life is similar to massively multiplayer online role playing
games; however, Linden Lab is emphatic that their creation is not a game: "There is no manufactured conflict,
no set objective". Second Life users/residents create virtual representations of themselves, called avatars, and
are able to interact with places, objects, and other avatars. They can explore the world, meet other residents,
socialize, participate in both individual and group activities, build, create, shop and trade virtual property and
services with one another. The platform principally features 3D-based user-generated content.

“The virtual world is a phenomenal place to market, because you can interact with
consumers in a way that doesn’t happen in the real world,” says Glenn Fisher, director of
marketing programs for Linden Lab. Second Life and it’s viable economic system combine the markets of the
real life with the virtual world. It is an advantage that Second Life has its own economy and a virtual token
referred to as Linden Dollars. In the SL economy, users are able to buy and sell to one another directly, using
the Linden Dollars, which is a closed-loop virtual token for use within the Second Life platform. This seems
natural to promote both virtual goods as well as virtual payment solutions and virtual investment assets.
...particularly Second Life, present significant marketing opportunities for real-life companies & projects?

There are two main options to advertise in second life – become part of Second Life through building a store
and a brand experience, or through contextual ads placed on displays/billboards/infoboards within the game.
American Apparel is a US clothing company that recently launched a Second Life store. By offering the virtual
versions of their clothes that users could place on their avatars in the game the company can gain valuable
feedback on what is popular as well as raising awareness and generating more traffic to their online store.
Raz Schionning is director of web services at American Apparel, and says:

“I have few expectations about generating significant revenue right now – it’s not
the objective at this point. I see Second Life as a budding example of the evolution
of the “web experience”. The potential is amazing and very compelling.”

Wagner James Au, a Second Life consultant, also supports this view through stating that “the potential for
marketing in online worlds is truly staggering.”

The potential is certainly there, with companies such as American Apparel and Red Bull using the medium very
effectively. Major businesses have grasped Second Life's concepts and learned how to use the virtual world to
their advantage. People on Second Life are also influencers. If visitors are tech-savvy enough to be in Second
Life, odds are they are blogging and podcasting like crazy, so they could help businesses market products or
services via word-of-mouth marketing.
We are offering you the possibility to introduce your project/token/coin in Second Lifes 1st advertisement and
information center for cryptocurrencies to the residents of Second Life. The residents are able to get all kind of
necessary information about your project provided by classified ads, displays, billboards and direct links to any
project-based websites and social media channels, such as: Twitter, Facebook, Reddit, RSS, LinkedIn, Flickr and
many others. The Se o d Life Crypto Ce ter has set itself the task of educating Second Lifes residents about
the constantly growing blockchain technology by presenting and promoting eight selected cryptocurrencies.
The advertising campaign is done by placement of various advertising & information boards inside a Business
Tower called Se o d Life Crypto Ce ter on the virtual land named Distri t Gold . The presentation of your
project is designed in the same way as the Bitcoin-based presentation of the sample picture shown below.

Infoboard with all infos about the project Social Media Channels
[gives an Infocard when residents touch it] [direct link to Website, Twitter, Reddit, etc.]

Name & Logo of the cryptocurrency Additional Adboard / Infoboard

[gives an Infocard when residents touch it] [additional info, artwork, illustration, etc.]
1. How many people can I reach with my advertising in Second Life?
Second Life has more then 7+ million registered users at this time and 900,000 active users a month.

2. Second Life is a free to play game, will my advertising generate any returns
for my project?
The residents in Second Life are able to play for free, but for a better (virtual) life they have to spent money on
different kinds of virtual goods like houses, cars, bikes, clothing, land rental and so on. SL residents get payouts
of $60 million in real-world money every year by a virtual economy that has more than $500 million in GDP
every year. Second Life is a world of opportunities. So clearly YES, we are sure that advertising in virtual
worlds such as SL are always worthwhile.

3. What are the advertising costs and how long will the advertising last?
We charge between 2- 3 ETH (or equivalent to your own project token/coins). 2 ETH is the cost of the ad-space
in the SL Crypto Center. For 3 ETH you also get additional ad-space on different areas outside of the SL Crypto
Center, for example: additional stand/booth with billboard ads in different locations like, Business Parks, Malls,
Sandboxes and other crowded places all over Second Life. The ad campaign is set for a duration of 3 months.

In a nutshell:
2 ETH = Ad-space in the SL Crypto Center
3 ETH = Ad-space in the SL Crypto Center + 1 additional space on another sim/area + 1 billboard ad, also on
another sim/area (Business Parks, Shopping Malls, Sandboxes, Clubs, Welcome Areas, Game Zones)
4. What happens after the advertising period of 3 months?
If your project is in the final stages of the ad campaign and you would like to extend the advertising period,
just contact us and we will arrange an extension for your ad.

5. How do visitors become aware of the “SL Crypto Center” and my project?
The Se o d Life Crypto Ce ter is uilt o a o er ial la d a d is a essi le to the e tire populatio of
SecondLife. Our business is tightly integrated into the search engine of the Second Life Client through certain
keywords and is simple to use for anybody looking for topics such as cryptocurrency, bitcoin and ethereum.
Furthermore, the name of your project will be also fed into the search engine in order to be found directly.
Additionally, we are working with a Network-Marketing-Agency to advertise our place grid-wide all around
Se o d Life. Last ut ot least, e pay eekly fees for the Se o d Life Classified Ad Syste , to ad ertise
our usi ess at ultiple pla es y getti g listed at Se o d Life’s Offi ial AdPages.

6. How many projects do you advertise at the same time?

In order to keep the quality of the advertising campaigns as high as possible, we have made it our mission to
promote eight projects. Another reason why we only promote 8 projects is, that we want to keep everything
clear and try to prevent crypto enthusiasts to get overwhelmed by an enormous number of new projects.
7. I would like to advertise my project at your place, what do I need to do?
Just contact us via Email, Twitter or Telegram. Give us all necessary information regarding your project (texts,
graphics, links) and we will set up your advertising within 2-3 days. If there are any changes to your project in
the course of time, please let us know so we can update all details as soon as possible.

PLEASE NOTE
Advertising in Second Life is NOT like tweeting on Twitter or posting on Facebook, which requires just a
click. Requirements for the implementation of the advertising efforts are certain skills in building, scripting
and the use of multichannel-promotional tools across the entire grid of Second Life.

All of this will be accompanied by ongoing costs such as the land fees for commercial land use, monthly
payments for network marketing (grid-wide advertising) and weekly payments for the
lassified ad syste to get listed o the Se o d Life’s Offi ial AdPages.
Follow & Contact us on Twitter
https://twitter.com/SLCryptoCenter

Chat with us on Telegram

https://t.me/VR_Ads

Send us an Email
SLCC@mail.de