Advertising

Specifications

Specifications All ads must meet the technical, size and color specifications provided in this document.
POLICIES

Deadlines All electronic media (with the exception of AdSend and Fast Channel vendors) must be provided to the Creative Services
Department by the Ad Deadline for the first publication the ad is scheduled for. Visit www.cnccreative.com for deadlines.

Revisions Changes or revisions to any digital-ready ads are the responsibility of the supplier.
File Submissions
GHMNE attempts to preflight all files but cannot guarantee that all problems will be detected and can be fixed. The supplier is
responsible for providing the correct files and formats and is also responsible for any revisions to digital-ready ads.

QUICK REFERENCE - ACCEPTED FILES Ad Components Mac Format

Type Suffix Accepted as Digital-Ready Ad
Acrobat PDF .pdf yes - embed all fonts QUARKXPRESS 6.5 (or lower)
QuarkXPress .qxd no - submit all fonts and images • Include all high-res graphics files
Photoshop .eps no - create PDF to embed fonts • DO NOT use artificial type styles on fonts (no bold, italic, outline etc.)
Illustrator .eps yes - convert text to outlines • Include all screen and printer fonts
Digital Camera .jpg or .gif no - images only • Create document/layout size to match printed size (no scaling)
MS Word .doc or .txt no - text only
ADOBE PHOTOSHOP CS2 (or lower)
• Save file in EPS format
Digital-Ready Ads PDF Format
• Use Halftone, Line Art and Color specs listed at left

MAKING A PDF ADOBE ILLUSTRATOR 8.0 (or lower)

Create a PostScript or EPS file from your ad. Using Adobe’s • Save file in Illustrator EPS format
Acrobat Distiller v4.0 (or higher), set Adobe PDF Settings to • Use Halftone, Line Art and Color specs listed at left
match GHMNE specs (see pgs. 6-8). Drag and drop your file • Convert all type to outlines
onto the Acrobat Distiller icon to create the PDF. Open the
DIGITAL CAMERA IMAGES
file with Acrobat Reader to proof it. • Use highest quality setting on camera
• DO NOT use PDF Writer • Leave in RGB mode to allow for color correction
• DO NOT Save as PDF from Photoshop, Illustrator
• DO NOT use artificial type styles on fonts (no bold, italic, outline etc.) MICROSOFT WORD
• Embed all fonts when creating PDF • Use for text submission only - complete ads will be rebuilt in Quark
• Convert all color elements to CMYK
• Send composite files for color ads (not separations) Delivery Methods
LINE ART Electronic files must be received by the Ad Deadline for the
• 600 ppi at 100% first publication an ad is running in. Please visit our website at
• Use binary encoding www.cnccreative.com to review our deadlines.
• Convert to Line Art mode
• DO NOT use internet/web images as they reproduce poorly due to DISK
resolution of only 72 ppi • CD-ROM (mac-formatted)
• Flatten all layers • Zip 100mb, 250mb (mac-formatted)

FONTS EMAIL (max size per email is 4mb)

• Embed all fonts when creating a PDF Email can be utilized for digital-ready ads or ad components.
• DO NOT use artificial type styles on fonts (no bold, italic, outline etc.) Send all emails to your sales rep’s email account. The rep will
• DO NOT use 4-color black for text - create true black color forward it to Creative Services with the ad number.

HALFTONES/PHOTOS FASTCHANNEL
• Newsprint: 170 pixels per inch (ppi) at 100% FastChannel is an electronic ad transmission network that
• Magazine: 300 ppi at 100% provides PDF ad delivery via the internet.
• Use binary encoding
• Convert to CMYK or Grayscale mode • There is no charge for submissions to GHMNE
• DO NOT use internet/web images as they reproduce poorly due to • PDFs accepted only - please follow GHMNE specs
resolution of only 72 ppi • Visit www.fastchannel.com and click on the Traffic Channel
• Flatten all layers button for easy, one-time sign up

COLOR ADSEND
• DO NOT use 4-color black for text, create true black color AP AdSend is the electronic ad delivery service offered by
• Convert images to CMYK (see page 4) the Associated Press.
• DO NOT save images in RGB, Index color or LAB mode.
• PDFs accepted only - please follow GHMNE specs
• Replace Pantone colors with CMYK and account for newspaper
• Visit www.adsend.com or call 1-800-2AD-SEND for more info
dot gain.
• Use the CMYK values for spot color (see page 4)
Black & White Specs
Images and Scanning
When screening halftones and screens(shades of black), allow for dot gain on the press (i.e. the dot enlarges on absorbent paper).
In the highlight and shadow area, a 5-8% gain occurs and in the midtones a gain of 18-22% occurs. A highlighted dot less than
3% will appear white(blowout) and a shadow dot greater than 95% will appear solid black on press.

GRAYSCALE: 170 pixels per inch at 100% of final output size.

LINE ART/BITMAP: 600 dots per inch at 100% of final output size.
HIGHLIGHT: 0% Shadow: 95% – any Value over 95% will appear solid.

GRAYSCALE IMAGE ADJUSTMENT

For acceptable reproduction in newsprint ALL images must be adjusted to meet our press standards by applying the following
steps. Instructions on setting highlight/shadow values and applying the contrast and the basic curve can be found on the page 5.

1. Set the highlight to 0% and shadow to 95% (The highlight is an area in the subject matter of the image that should print
white-the shadow is the darkest point in the image-use the info palette to measure ink density).

2. Apply the Contrast Curve (The contrast curve is often unnecessary when the highlight and shadow have been set correctly).

3. Apply the Basic Curve to adjust for dot gain in the midtones.

Type
Sans serif type faces are the best choice for newsprint reproduction. Type faces with thin or delicate serifs and strokes, and
non-uniform character thickness, should be avoided. Extremely thin stokes can drop out in the conversion process, while
thick strokes can fill-in on the press. For best legibility, we recommend using type sized at least 7 points for black type
without a screen.

SCREENED TYPE
When screening type, avoid fine to medium weight type and use sans serif type faces. Type should be sized at least 10 points bold.

8pt Palatino - 30% black 10pt Helvetica Cond. Black - 30% black

REVERSED TYPE
To assure quality reproduction, use type sized greater than 10 points.

8pt Palatino 10pt Helvetica Cond. Black

SURPRINTED TYPE
When surprinting type over a tint, do not use a screen (background) heavier than 30%

8pt Palatino on 20% black 8pt Palatino on 50% black

Always use sans serif fonts when screening text or placing text on a screened background

10pt 10pt 10pt 10pt 10pt 10pt 10pt 10pt 10pt 10pt 10pt

Use white text on screen values of 50% or greater Use black text on screen values of 40% or less

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

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Color Specs
Color Ads are designated as either a Process (CMYK) or Spot color (also CMYK). Pantone Matching System (PMS) colors are not
recognized in the newspaper industry. They must be translated into their CMYK equivalent and when printed on newsprint will not
match Pantone swatchbooks.

Images and Scanning Type

A maximum ink density of 230% to 240% is recommended • Black type should only be created using 100% black. 4-color black (regis-
with only one solid color. Any secondary colors should not tration) should never be used.
exceed 80% each. • When setting type in color 18 point is the minimum
recommended type size.
Cyan Magenta Yellow Black
Highlight 4% 2% 2% 0% NOTE: Type used in images (rasterized) and type converted
to paths must follow the same guidelines as normal type.
Shadow 60% 50% 50% 80%
Halftone Frequency: 85 lines per inch KNOCKOUT/OVERPRINT (TRAPPING)
Color/Grayscale: 170 pixels per inch at 100% • 18 point is the minimum recommended point size when using knockout
Line Art/Bitmap: 600 dots per inch at 100% type on a color background. Type should be knocked out of two (2)
plates or less.
PHOTOSHOP COLOR IMAGE ADJUSTMENT • When using black type on a color background, overprinting is recom-
For acceptable reproduction in newsprint ALL images must mended on solid areas for best reproduction.
be adjusted to meet our press standards by applying the • Small black type should be set to overprint when it is placed on top of a
following steps and Custom CMYK setup. Instructions on solid color. This will help avoid any loss of legibility if a slight registration
setting highlight/shadow values and applying the basic curve shift occurs.
can be found on page 5. • Use of knockout type of ANY SIZE is not recommended when placed on a
4-color image.
• All inks/colors are translucent in newsprint. This must be considered
when color elements overlap. Size and weight of type must be taken into
account when deciding to overprint or knockout. Knockout/Overprint
(Trapping) should be set per element, not to the entire document.

Spot Color Ads (are not really spot)

Spot colors in the newspaper industry are pre-defined CMYK
colors to be used in addition to black. Spot color ads are posi-
tioned and treated differently from multi-color ads. The Spot
colors listed below are the only pre-defined colors available.

Cyan Magenta Yellow Black

Red (0A60) 0% 100% 60% 0%
Green (A0A0) 100% 0% 100% 0%
1. Convert RGB image to CMYK with CMYK setup above Blue (A600) 100% 60% 0% 0%
(Edit/Color Settings/CMYK). • All spot color ads must be prepared as CMYK composite files
2. Set the highlight to 4c 2m 2y 0k and Shadow to 60c 50m • DO NOT prepare separations for spot color ads in newsprint
50y 80k (The highlight is in an area in the subject matter of • Color images must be CMYK, including duotone images
the image that should print white- the shadow is the darkest When creating an ad to be printed as spot color, there must
point in the image-use the info palette to measure ink den- not be any information on the unused plate (or channel in
sity, staying under 240% total). Photoshop). Example: A spot color ad using spot red (0A60)
3. Apply the Basic Curve to adjust for dot gain in the should not have any information on the cyan plate.
midtones.
PANTONE COLORS (DON’T USE THEM)
Pantone Tru Match System Colors (PMS Colors) are not rec-
ognized spot colors in the newspaper industry. A PMS color is
always translated to the CMYK equivalent. That CMYK
equivalent when printed on newsprint will not match the PMS
color as it appears in the Pantone swatchbook.

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Values and Curves
The following takes place in the Curves dialog box (Image/Adjust/Curves).

Setting highlight and shadow values BASIC CURVE (use for both color and grayscale images)
Add an adjustment point to the curve (click), set the input
GRAYSCALE IMAGES value to 50% and set the output value to 40%
Highlight - double click the white eyedropper, set the CMYK
values to C0, M0, Y0, K0, click ok, click on the desired shad-
ow in the image.

Shadow - double click the black eyedropper, set the CMYK

values to C0,M0,Y0,K95, click ok, click on the desired shadow
in the image

COLOR IMAGES
Highlight - double click the white eyedropper, set the CMYK
values to c4, m2, y2, K0, click on the desired highlight in the
image.

Shadow - double click the black eyedropper, set the CMYK

values to c60, m50, y50, k80, click on the desired shadow in
the image.

Setting the basic curve and the

contrast curve
GRAYSCALE CONTRAST CURVE
1. Add an adjustment point to the curve(click), set the input
value to 10% and set the output value to 5%

2. Add another adjustment point to the curve, set the input

value to 90% and set the output value to 95%

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Acrobat Distiller 5 PDF Settings

Check
Embed All Fonts
Remove all fonts from
Never Embed Font

6
Acrobat Distiller 6, 7, 8 PDF Settings

Remove all fonts from

Check Never Embed Font
Embed All Fonts
Adobe InDesign CS2 PDF Settings
Do Not Use Composite Fonts. All Images, Graphics, Colors should be line-art, Grayscale or CMYK. Flatten all transparencies.