Background and development

Diplo, of Major Lazer, has always been one of the great supporters of Brazilian
funk and Brazilian music. He had previously worked on songs by DJ Marlboro, and
even signed the musical group Bonde do Rolê to his label Mad Decent, as well as
collaborating in the production of songs by Banda Uó and Pabllo Vittar.[6] He says:
"I always try to know what happens in Brazil, it's important for me."

While in Brazil for Lollapalooza, in 2016, with his group project Jack Ü with
Skrillex, he met singer Anitta, and handed her a demo of what would later become
the track. In February 2017, Diplo posted a reply on his Twitter, about a possible
partnership with the singer, simply stating "soon". Anitta announced the
partnership on a live broadcast on Instagram.[7] Anitta and Pabllo Vittar performed
a photoshoot on May 21 for the single's cover.[3]

Music videos
A lyric video for the song was released onto Major Lazer's official YouTube account
on the day of the EP's release on June 1, 2017. In just one day, the song had
already reached 20.0 million hits.[1] The song became the most played song off the
album, ahead of its main single "Know No Better", with Camila Cabello, Travis
Scott, and Quavo, which had 2.5 million plays. In a publication thanking the
success of the song on their Facebook page, a user asked about the music video, and
they replied saying "soon".[3]

On the night of June 20, Anitta posted a picture on her Instagram on a plane,
stating there was a "surprise coming".[7] Soon after, it was announced that the
music video for "Sua Cara" would be shot in Morocco, with production by Bruno
Ilogti and Giovanni Bianco; Both worked with Anitta on her 2015 album Bang. Anitta
commented that the video was the "hardest", but would "be worth it". The singers
wore costumes by Amir Slama and Yasmine Sterea. There were "tops and bras, plus
some hot pants" on the skin color, "in shades of beige and white". The dancers were
dressed in pink, to match with the color of the sand.[6]

On July 18, it was confirmed that the video would be released on July 30, during
the 'Combatchy' party, held in Rio de Janeiro by the two Brazilian singers. The
video was firstly displayed in the event, and later released on the internet. Along
with the announcement, Anitta posted on her Instagram profile a video where she
appears dancing behind a snake. The making of was released the day before.[1]

The music video was released on July 30 at 4:00 p.m. After just 1 hour, the music
video already had more than 2.7 million views and in 2 hours, had already reached 5
million. In addition, the video was the fastest to reach 1 million likes – 5 hours
and 38 minutes – on YouTube, breaking One Direction's "Drag Me Down"'s record of 18
hours.[8] The video beat over 25 million views within 24 hours on YouTube, the most
since Adele's "Hello" and became the lusophone video with more views in one day on
YouTube.[9]

Days after the release of the official music video, a director's cut version leaked
on the internet, with unseen scenes in which Diplo appears taking off the helmet in
one of the quadricycles, and also different scenes of singers Anitta and Vittar
dancing together.[10][11][12][citation needed]

Chart performance
In Brazil, "Sua Cara" debuted at number sixty on Brazil's Billboard Hot 100
Airplay, where it lasted five consecutive weeks, and peaked at number 49 in
September, 2017.[13] In addition it peaked at number five on the Billboard Hot Pop
& Popular component chart.

Live performances
Anitta and Pabllo Vittar performed the song live for the first time on the
Brazilian TV show Música Boa Ao Vivo, which is hosted by Anitta for this season and
broadcast by cable channel Multishow on July 18, 2017.[14][1]

Credits and personnel

Songwriting – Thomas Pentz, Larissa Machado, Boaz vd Beatz, Phabullo Silva, Umberto
Tavares, Arthur Marques, Jefferson Junior, Rashid Badloe, Giordano Ashruf, Rodrigo
Antunes, Shareef Badloe
Production – Major Lazer, King Henry, Afro Bro's, Boaz vd Beatz
Vocal producing and recording – Anitta, Pabllo Vittar
Engineer – King Henry