Questionnaire for Retailer/ Store Manager

This is a survey we are conducting as a part of the course requirements. We are interested in
your views on "Eco Friendly Apparel Products". There is a list of questions that follow with
instructions. Kindly read instructions carefully and fill the questionnaire. Information
obtained through this survey is for general purpose only and will not be disclosed to anybody
else. We appreciate your precious time.

Q1: What type of Apparel Products is available in the store? (You can tick more than
one)

• Traditional / Ethnic

• Formal

• Casual

• Sports

Q2: Do you have only branded apparels? (Please tick the appropriate one)

• Yes (Single/ Many)

• No

Q3: To which consumer category among following are you catering to? (You can tick
more than one)

Low End Middle Upper Fashion

Market Class Class Products
Women's
wear
Men's Wear
Kid's Girls
Kid's Boys
Baby Wear

Q4: How would you rank following parameters for your own store? (Please give
Number 1 to 12 as 1 - best and 12 - least)

Rank (1-12) Rank (1-12)

Price Types of apparel
Variety Brand name
Available Designs Store Size
Credit facility Services
Convenience Ambience

Page 1 of 5
Location Latest fashion

Q5: Out of existing products, which is giving voluminous sales? (Please Rank at least 5,
consider 1 - maximum)

Low End Middle Upper Fashion

Market Class Class Products
Casual
Women's Formal
wear Ethnic
Sports
Casual
Men's Formal
Wear Ethnic
Sports
Casual
Formal
Kid's Girls
Ethnic
Sports
Casual
Formal
Kid's Boys
Ethnic
Sports
Casual
Formal
Baby Wear
Ethnic
Sports

Q6: What Type of Facility are you following? (Tick any one)

• Self Service (on shelves/ hangers)

• Full Service (Salesmen)

• Both

Q7: How many average customers do you cater daily? (Please write in number)

Low End Middle Upper

Market Class Class Fashion Products
Women's
wear
Men's Wear
Kid's Girls

Page 2 of 5
Kid's Boys
Baby Wear

Q8: Have you ever heard about Eco Friendly Apparel Product? (Tick any one)

• Yes (Source: _________________________________)

• No

If No, Please go to Q12.

Q9: Do you have Eco-friendly Apparel Product line in your store? (Tick the appropriate
one)

• Yes (Very Few/ Partial/ Full)

• No

If Yes, Please write; If No, Please specify the reason:

Apparel Type: ____________________ • Not aware of

Brand: __________________________ • No Demand

Consumer Category________________ • No Supply

Price: ___________________________ • Others

Q10: If you have online shopping facility; do you have proper information guide/
advertising for consumer awareness on eco-friendly garments?

• Yes

• No

Comment (optional) ____________________________

Q11: Did you found/ provided Eco Label on the Garment you are selling?

• Yes

• No

• Don’t know what is Eco-Labels

Q12: What do you view as an Eco-friendly garment?

_______________________________________________________________________

Page 3 of 5
_______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

Q13: Do you have any forcible approach (offers/ announcement systems) towards
consumer purchasing decisions for eco-friendly apparel products? (Tick any one)

• Yes (How? _______________________________)

• No

Q14: What is the future prospect for Eco Friendly Apparel Product line in your store?
(Tick any one)

• Will increase to (few/ partial/ full)

• No Scope

Q15: What is the Packaging Material you use while selling product to the consumer?
(You can tick more than one)

• Plastic Bags

• Textile/ Jute Bags

• Disposable Bags

• Whichever available

Q16: Is there any ‘take back’ system (where the garment is returned to the retailer/
manufacturer after use for recycling)? (Tick any one)

• Yes

• No

Comment (optional) ____________________________

Q17: Are you aware of Government Policies in relation to Environmental Issues (like do
not cut trees)?

• Yes

• No

Please mention any other policy you know about____________________________

Q18: Brand/ Store Name _______________________________________________

Page 4 of 5
Location ______________________________________________

Store Area ____________________________________________

Store Manager Name ___________________________________

-------------------------------------Thanks for your Co-

operation-------------------------------------

Page 5 of 5