A brief IFE and CPM matrix analysis is as below:

i) Internal Factors Evaluation (IFE)

Weighted
Internal Factors Evaluation Weight Rating Score

Strengths

Internal supply of Polyester Staple Fibre 0.09 4 0.36

Equipped with State of Art technology - Technological Advantage 0.05 3 0.15
Higher Yield Rates 0.05 3 0.15
Strong Brand image 0.09 4 0.36
Advantage of plant location 0.02 3 0.06
Strong Financual Position of the company 0.08 3 0.24
Experience and ability to produce differentiated products 0.06 3 0.18
Integration of production funtions with accounting system 0.02 3 0.06
Weakness

Higher energy costs 0.15 3 0.45

High competition in Market 0.05 2 0.10
Less R&D 0.05 2 0.10
Low labour productivity 0.05 3 0.15
More dependency on consultants 0.05 2 0.10
Delayed decision making 0.10 3 0.30
Dependency on foreign Viscose supplier 0.07 4 0.28
No export Sales 0.02 1 0.02

Total 1.00 3.06

A brief EFE matrix analysis is as below:

Weighted
External Factors Evaluation Weight Rating Score

Opportunities

China quitted textile spinning sector. 0.10 3 0.30

Availability of local cotton which is cheap and of higher quality. 0.10 4 0.40
Pakistan got status of Preferred Nation in European Union. 0.08 2 0.16
Our Textile Industry equipped latest machinery than competitors 0.05 3 0.15
Pakistani industry has more trained staff than competitors. 0.08 4 0.32
Our labour force is cheap as compared to competing countries. 0.04 4 0.16
Threats

Pakistani industry suffering from energy crisis. 0.20 2 0.40

We are target of terrorism. 0.05 1 0.05
India to get MFN status, which will have adverse effect on us. 0.05 1 0.05
Govt Policies are not consistent to promote industry. 0.10 4 0.40
Bangladeshi industry is growing rapidly. 0.05 2 0.10
Due to certain factors, we are losing our reliability to export buyers. 0.10 3 0.30

Total 1.00 2.79

 ii) Competitive Profile Matrix (CPM)

Competitive Profile Matrix Weight Ibrahim Fibres Ltd Market Leader

Rating Score
Critical Success Factors
Product Quality 0.10 4 0.40
Price Competitiveness 0.10 2 0.20
Management 0.10 3 0.30
Financial Position 0.15 4 0.60
Self-dependency in Power Generation 0.20 4 0.80
Technological advantage in machinery & equipment 0.10 4 0.40
Base in local corporate clients 0.10 3 0.30
Base in export market 0.10 1 0.10
Customer loyalty 0.05 2 0.10
Rating Score
4 0.40
1 0.10
3 0.30
4 0.60
4 0.80
3 0.30
3 0.30
3 0.30
2 0.10

Total 1.00 3.20 3.20

Strategic Evaluation of strategic alternatives Remarks

Alternatives Consistent Maintain Require Achieveable Meet
with current core further in near company
infrastucture competency capital future objectives
investment
New product line of Yes Yes No Yes Yes Recommended
blended yarn

Price differentiation No No No Yes No Not Recommended

Getting cheaper Yes Yes Yes No Yes Can be considered in

electricity from outside long run
sources

Setting up power plant No Yes Yes No No Not Recommended

to produce cheaper
electricity