Questionnaire

This study on the impact of advertisements on consumer buying

behavior. Kindly spare a few minutes of your valuable time in answering
the questions. Please give your frank and truthful opinion to all questions.
Please do not leave any question unanswered until and unless it does not
relate to you. Your answers will be kept confidential and your identity
will not be revealed.

1- General Information:
*Gender: Male Female
*Age: Under of 20 20 – 25 25 – 30 More than 30
*Occupation: Student Self-employed Housewife Others

Q1- To what extent do you think that advertising attracts the attention?
Mostly [ ] Often [ ] Rarely [ ] Never ] [
Q2- Which type of advertising do you think is most effective? (Rate, 4 being the
highest, 1 the lowest).

 Print advertising
 Broadcast advertising
 Digital advertising
 Outdoor Advertising
Q3- Which factor influence your buying habit?

 Brand name
 Price factor
 Quality
 By viewing advertisements

1
Q5- Do you think that advertisements give a true picture of products/services being
marketed?
[ ] Yes [ ] No [ ] May be
Q6- Do you think advertisements provides with the information you needed?
[ ] Yes [ ] No [ ] May be

Q7- Respondents are requested to mark anyone response in the boxes provided.

Statements Disagree Neutral Agree

1) Reading or Seeing most of the advertisements
seems to be a waste of time.
2) Most of the advertisements are unnecessary.
3) I don't buy the products which are advertised
it.
4) Advertisements produce intense desire to buy
the concerned product.
5) Advertising helps to make better selection.
6) Advertising force the people to buy the
product which they don't need.

Q8- Respondents are requested to mark anyone response in the boxes provided .

Statements Strongly disagree neutral agree Strongly

Disagree agree
1) Does advertising influence your
purchasing?
2) Does advertisement always
influence Your buying habits?
3) Does advertisement stimulate or
encourage You to purchase the
products?
4) Does advertisement convince You
to buy the same brands?
5) Most of my purchases are
influenced by an advertisement.

Thanking you for spending your valuable time.