Heart FM

Talk & Radio

What type of radio is Heart FM?

Heart is the UK's biggest commercial radio brand. It is a radio network made up of 21 adult-aimed local
radio stations. The network is based in the United Kingdom and is operated by Global Radio. Heart
broadcasts a mix of local and networked programming. Since 2014, the network has been using jingles
and themes produced by ReelWorld Europe and has been based in Salford.
 Other presenters include:
Heart FM’s programs. Zoe Hardman

10pm-1am - Kat Shoob Mark Wright

Club Classics
Annaliese
1am-4am - Simon Beale
James Merritt
4am-6am - Early Breakfast with Jenni Falconer
JK & Lucy
6am-10am - Dixie & Emma Jen Thomas

10am-1pm - Toby Anstis Emma Bunton

Stephen Mulhern & Emma Willis
1pm-4pm - Matt Wilkinson
Marvin Humes Top 40
4pm-7pm - Rich Williams Jason Donovan
7pm-10pm - Sian Welby 80’s Rewind
James Stewart
Conventions of Heart FM ?

Heart FM gives information objectively.

They tend to keep a quick pace.

What genre of music does Heart FM play?
Heart typically plays chart music such as whatever songs are currently trending.
This therefore results in a variety of music genres.

Their music that they play on the channel can include:

Remixes 80’s rewind

Club Classics

Top 40 and more…

What is Heart’s ratio between speech and music?
Heart often plays two to three songs before the speaker. This results in the ratio of
about 1:10.

Heart also includes news, competitions and special interviews which can change
from the usual time amount of the speech.
Who is Heart FM’s audience?
Heart's main audience are for adults aged between 25-44. Heart has become the
most popular in commercial radio. It has now extended to 33 stations across the
UK. It reaches over 7.4 million people per week on average.

Heart FM’s audience consists of more female listeners.

There is about 58% females and 42% males.
How does Heart’s content interpolate the audience
effectively?
Heart hosts events such as celebrity interviews, competitions and sponsorships.

Events such as these are what can keep viewers interested.

What is Heart FM’s market share?
Heart has had about 9,487,000 listeners as of the end of September. It was the
5th most listened-to radio channel having been listened to for around 65,763,000
worth.