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COMMUNICATION THEORY
Over the past few decades, the uses of theory has become something essentials, because it
can be the guidelines for everyone in order to make important decisions. A study found that theory
can be defined as a statement of relations among concepts within a set of boundary assumptions
and constraints (Haugh, 2012). According to Littlejohn (2011), theory is a unified, or coherent,
body of propositions that provide a philosophically consistence picture of a subject and it can be
any organized set of concepts, explanations, and principles that depicts some aspect of human
experience. Littlejohn & Foss (2011) stress that theories are an abstraction, it can reduce
experience to a set of categories and as a result, always leaving something out. However, there is
a study that a theory cannot be applied at will because everyone has different environment and
different situation. Thus, before using a theory, we need to ensure that, the theory used is
convenient with the current situation and environment. As mentioned before, the adoption of
theory has its own significance, it is compulsory for managers to use the theory as a guideline for
them in managing the organization. A study found that the adoption of the theory has its own
importance in helping managers in managing the organization (Lee & Greenley, 2008). There are
four importance of a theory to a manager that will be discussed, such as it can help the manager in
making a decision for the organization, help to become more competent, serve as a guideline to a
manager and organizing management style.
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COMMUNICATION THEORY
Next, in order to be a good manager, one should be able to become more competent. Thus,
the implementation of theory in daily work will improve the efficiency of a manager in handling
the organization. A study found that the manager is the person who is expected to be efficient and
effective on the employees in reaching the targets, by assuming the responsibility of one or more
management functions (Divlevi & Ergun, 2015). The efficiency of a manager is important to
achieve the organization’s goal and motivate others employees. In order to become more efficient,
a manager should adopt a few theory in organizing the organization. The adoption of theory will
help the manager in decision making, how to manage problem and others. For example, the
adoption of communication theory will help the manager on how to communicate efficiently to
the subordinate. Thus, the manager can deliver a message to the subordinate efficiently without
any problem.
The other importance of theory for a manager is it can be a guideline on how to be a good
leader. According to Sharma & Jain (2013), leadership is a process whereby an individual
influence a group of individuals to achieve a common goal and leaders will carry out this process
by applying their leadership knowledge and skills. It is essentials for every manager to become a
good leader because it can help the manager to be trusted, inspired and to be respected by others.
Other than that, people want to be guided by leaders they respect and who have a clear sense of
direction. Thus, in order to be a good leader the manager can use Bass’ theory of leadership as a
guideline that consists three basic ways on how to become a good leader. The theory will explain
about personality traits that will lead people naturally into leadership roles and an important event
that causes a person to rise to the occasion (Sharma & Jain, 2013). Through this theory, the
manager will be able to be a good leader to the subordinates.
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Theory Y managers have a positive opinion regarding their people, and they use a decentralized
or participative management style (Shetna, 2017). So, from McGregor’s Theory X and Theory Y,
a manager can choose either want to use a controlling style of leadership, people-centered
leadership or both. It is importance for the manager to use this kind of theory in choosing the
management style.
In a nutshell, the theory is a statement of relations among concepts within a set of boundary
assumptions and constraints. It is a unified, or coherent, body of propositions that provide a
philosophically consistence picture of a subject and it can be any organized set of concepts,
explanations, and principles that depicts some aspect of human experience. However, there are a
few benefits that a manager can gain in adopting the theory. For instance theory help manager in
making a decision for the organization, help to become more competent, serve as a guideline to a
manager and organizing management style. The importance of adopting the theory helping the
manager in organizing the organization, hence improve the efficiency of the organization in order
to achieve goals.
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References
Divlevi, M. S., & Ergun, E. (2015). Manager Effectiveness and Efficiency: The Effect of Skills on
Different Level Management. The LABPAD Conference Proceedings, 1-11.
Haugh, H. (2012). The importance of theory in social enterprise research . Social Enterprise
Journal, 7-15.
Kopelman, R. E., Prottas, D. J., & Falk, D. W. (2010). Construct validation of a Theory X/Y
behavior scale. Leadership & Organization Development Journal, 120-135.
Lee, N., & Greenley, G. (2008). The Primacy of Theory. European Journal of Marketing, 873-
878.
Littlejohn, S. W., & Foss, A. K. (2011). Theories of Human Communication (10th ed.). Illinois:
Waveland Press.
Sharma, M. K., & Jain, S. (2013). Leadership Management: Principles, Models and Theories.
Global Journal of Management and Business Studies, 309-318.