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Scanned from the collections of
The Library of Congress

Packard Campus
for Audio Visual Conservation
www.loc.gov/avconservation

Motion Picture and Television Reading Room


www.loc.gov/rr/mopic

Recorded Sound Reference Center


www.loc.gov/rr/record
INGLE COPIES. CE
VOL. V. No. 1. 84 PAGES, INCLUDING SIDE LINE SECTION PER YEAR. ONE DOC
10

Published Each Month by Edward Lyman Bill at 1 Madison Avenue, New York, January 15, 1909

Has Your Talking Machine


Business Fallen OH ?
Are your hands tied by restrictions
which eliminate all chance of pursuing
a progressive and stimulating policy!?

Are you compelled to divide your


just profits with a dozen other firms
in an over-crowded territory ?

If you are facing this problem and


want to know its solution, write us
concerning

The Exclusive
Echo-Phone Agency
Larger sales, bigger profits and no com-
petition is what we offer you.

UNITED TALKING MACHINE CO.


259 GREENWICH STREET, NEW YORK
Entered as sceond-cIaS9 matter May 2, 1905, at the post office at New York, N. T., trader the act of Congress of Jiarr;, * lirs.
THE TALKING MACHINE WORLD.

Do You Desire to Make Dollars ?


GOOD COIN OF THE REALM ?
We suppose Yes ! Well then, we can help you

C| We have a special proposition of interest, which will

assist talking machine men to increase their incomes.

There is no doubt of it.

Cj[ The suggestions which we are able to make in this

particular will be of monetary advantage to every talking


machine man who wishes to broaden his sphere of
operations.

C| It will be easy to increase your income, without ma-


terially increasing your expenses, for the suggestions which

we will make do not include a large outlay of money.

C| We have gone into this subject exhaustively and we


know that we are on the right road.

fJWe k now that we can do precisely what we say re-

garding bringing about increased incomes for talking-

machine men.

Write and see now we can make good


EDITOR SIDELINE SECTION
THE TALKING MACHINE WORLD
1 Madison Avenue, NEW YORK

BWtOKki-Uil ,
,„'
t

LINE
ION — '
• : -v. .V-

Published Each Month by Edward Lyman Bill at 1 Madison Avenue, New York, January 15, 1909

% _ Manufacturers of

IIRWicApparai

Have pleasure in calling your attention to

A SIDE LINE THAT SELLS ITSELF

SENECA CAMERAS AND SUPPLIES


The talking machine and the Camera are marching down
the highway of civilization hand in hand. They appeal to the
same class of people. The pleasures that enchant the ear in a
talking machine are rivalled by the joys that confront the eye in
the Camera.
Successful Camera selling would require no extra help .

Make no added expense.


Demand no technical knowledge .

Involve no great investment.


You sell talking machines —
why not sell Cameras too ?

Pocket Seneca No. 82—Extended. Are you interested eno ugh to write and ask us what there is
in it for you to hand^Bur line! We think so. In this con-
nection it is appropriate to* "ramark that we do business man-
fashion, without any trade agreements or trade restrictions.
Until we hear from you we beg to remain,
Yours for increased profits.

SENECA CAMERA MANUFACTURING CO.


Largest Independent Camera Makers in the World
Send for 64 Page Illustrated Catalog
showing many styles and sizes.
ROCHESTER, NEW YORK
Pocket Seneca No. 3A. for Post Cards

\
THE TALKING MACHINE WORLD.

THE UP-TO-DATE POST CARD SPECIALIST


INCREASES HIS PROFITS BY ORDERING

VIEW POST CARDS from Exports

We are We are
Expert Publishers Expert Publishers
of of
VIEW POST CARDS VIEW POST CARDS

OUR POST CARDS ARE MADE IN THE BEST FACTORIES. CONSEQUENTLY WE OFFER
ONLY THE BEST QUALITY WORK.
Our new color system enables us to follow more closely than others the color scheme furnished
by customers with their photographs.

WE MAKE DELIVERY AT THE TIME AGREED UPON


We do not publish a larger quantity than your order calls for and then offer the excess quantity
to your competitors at a lower price than you have paid.

For several years we have given the publishing of View Post Cards close and exhaustive study and are now the

LARGEST PUBLISHERS OF VIEW CARDS


in the United States and Canada
and therefore believe that no other firm is in a position to make a more attractive offer than we.

We make 10 different styles of View Cards, including


Black and White, Hand Colored, Blue, Green and Brown in 500 of a subject and upwards.
Best Grade in Colors— 6 to 10 Shades— including
Our exclusive styles, Cytochrome, Newvochrome, Mezzochrome, Photochrome, Sextochrome and Triotone in 1,000 of
a subject and upwards.

PRICE irom $4.50 to $12.00 per 1,000


If interested, write us - we will at once forward you without cost, our booklet, with a full line of
samples and all needed information so that you will know exactly WHAT TO DO, HOW TO DO IT,
and WHAT WE WILL DO FOR YOU.

REMEMBER :— EXPERT SERVICE— BEST QUALITY WORK — PROMPT


DELIVERY—CLOSE PRICES—A SQUARE DEAL
Orders placed now will be delivered Shall we send our catalogue of
in ample time for the Spring trade. Fancy Post Cards ?

THE AMERICAN NEWS COMPANY


Post Card Department desk r NEW YORK CITY, N. Y.
SIDE LINE SECTION
The Talking Machine World
Vol. 5. No. I New York, January \ 5, \ 909 Price Ten Cents

* Opportunities for Business Broadening *


The first of the year is an excellent time to great space in the stores, and yet will be in-

inaugurate new departures in business, and with strumental in increasing sales and drawing more
the first 1909 issue of this publication we have dollars to the coffers of business men. The
commenced a new feature which we term more people that can be drawn to a store, the
"The Side Line Section." The field has been better it is for every department of that store.

covered in a departmental sense for some time,


To-day people visit exclusive talking ma-
but according to our views the time has arrived
chine stores with but one purpose in view, and
when the subject demands an enlarged treat-
that is to purchase talking machines and ac-
ment.
cessories, but if some specialty, some novelty,
Our readers will see at a glance that this is in the window, it interests them. Fre-
is a move which means a business broadening
quently they will step inside to buy it, and
for all who desire to extend their lines. It
while in the store it follows as a natural se-
means that we are'going to place thousands of quence that they will make other purchases.
our subscribers in direct communication with
special products which can be handled harmo- Therein lies the success of the department

niously with talking machines. Close to mar- stores. A customer enters to make an indi-

ket as we are we shall at all times be able to vidual purchase, and before he gets out he
place our readers in touch with specialties of buys many other things. A man enters a

many kinds. store to buy a single necktie, and ten to one


before he gets out he will make a half dozen
There are thousands of dealers who are
purchases.
bright, energetic business men who have at-

tractive establishments located in the principal Now, if talking machine dealers take hold
business thoroughfares of many cities through- energetically of side lines, they can sell not
out the land, who are desirous of increasing only more talking machines, but they can sell

their business incomes. more of everything, and the Side Line Section

That is a laudable ambition, truly, and The proposes to assist them and we shall use every

World proposes to assist them along the right endeavor for legitimate trade development in

path. We propose to place them in direct every direction.

communication with manufacturers of whom it


If you scan the pages of this section
will pay to know. closely it is certain that you will find much
There are many side lines which can be therein to interest you and this is but the
handled advantageously, which will not occupy beginning of a broader campaign.
6 THE TALKING MACHINE WORLD.
what he can profitably handle and he should Exhibit to all an equal courtesy, no matter
choose his line accordingly. what the character of the individual or the ex-
For those who are desirous of taking on a line tent of his purchase. The customer who spends
of sporting goods, cameras and photographic but fifty cents to-day may, to-morrow,- be a pur-
supplies or similar goods used chiefly in the chaser to the amount of a hundred dollars.
sj ring and summer it is high time they gave the When the article asked for is not in your stock
matter their earnest attention, for orders, if express your regret and hope that you may be
prompt shipment is desired, should be in hand more fortunate another time. Do not display
Published the 15th of every month at I Madison Ave., N.Y.
next month. The manufacturers of such lines any bad temper over your disability; remain
SUBSCRIPTION (including postage), United States, are already prepared, having their new goods courteous and smiling.
Mexico, One Dollar per year; all other countries, $1.25.
England and her colonies, five shillings.
made up and ready for the call. With such lines Your customer must not go out of your store
ADVERTISEMENTS. $2.00 per inch, single column, per installed, at an early date the dealer will have an with a bad impression, or he will not return.
insertion. On quarterly or yearly contracts a special dis- opportunity to display a,nd advertise them in a And finally remember, as the Furniture World
count is allowed. Advertising Pages, $00.00; special posi-
tion, $75.00. manner to attract business when the actual buy- aptly says, that while there is nothing compli-
REMITTANCES should be made payable to Edward
ing begins. cated about all this, yet it is not so easy as
Lyman Bill by check or Post Office Order.
The increasing demand for the higher priced might at first blush appear. To become ac-
^"IMPORTANT.— Advertisements or changes should
machines and records tends to bring the better customed to it, it is necessary sometimes per- —
reach this office by the first of each month. Adver-
tisements arriving too late for insertion in the current
issue will, in the absence of instructions, be inserted
class of trade to the store of the average, people haps often —to do violence to one's own feelings,
in the succeeding issue. who are in a purchase whatever
position to to be polite to disagreeable people, pleasant with
strikes worrying about the
their fancy without grumblers, patient with the undecided, agree-
Long Distance Telephones— Numbers 4677 and 4678
Gra mercy. Cable Address: "Elbill," New York. amount. As they come back each month to hear able and in good humor with everybody. Once
and order the new records they will see and in- the habit is formed, everything will go easily.
NEW YORK, JANUARY 15, 1909. spect the new side lines and thus many sales
will be made practically automatically.
our intention to make this section an in-
It is Then, too,is no dealer with window
there Failures in commercial enterprises are due
teresting feature of every issue of The Talking space so small that he cannot spare at least a frequently to the neglect to know accurately the
Machine World, and all of our readers will find portion of one window for the display of his new —
cost of the articles sold take notice that the
in its pages much of interest to them. Adver- lines, those interested in one feature sufficiently word "sold" is used and not "bought," for in the
tisers will have something special to say along to stop naturally casting at least a glance at the latter case the cost is represented simply by the
interesting lines, and we have no doubt but that others in the window. Careful arrangement of price paid, whereas to know what they cost after
this publication will he the means of steadily stock inside the store will also tend to help sales, they have passed over the counter is a more in-
broadening the business possibilities of our read- an orderly and harmonious array of goods ap- tricate matter, and one the neglect of which has
ers everywhere. pealing to even the most casual observer. spelt failure for many a retailer who, enthu-
The more people which can he drawn into Taken, all in all, the question of side lines siastic to give his customers the best value pos-
stores the better it is for all merchants. The to the progressive retailer to-day is one of ut- sible, overlooked that it cost him his success.
aim of the "Side Line Section" will be, to build most importance as removing the frequently Every merchant should know the exact cost to
trade, for we propose to make it the vehicle of narrow limitations that naturally exist where him of each individual article he sells and the
distribution for special lines of merchandise. We only one line of goods is handled and affording lowest price he can afford to sell it for with a
are a novelty producing nation, and there is no an opportunity for business growth with the at- fair margin of profit, says Business Helps, of
reason why a publication of this kind should not tendant increase in profits. London.
contain news and information concerning special- In the manufacturing branches of almost every
ties as well as regular lines of products which industry the cost is compared on every unit pro-
In order to attract a customer the first care
will be of business value to readers. duced. For instance, in a factory conducted in a
must be provide an attractive store; goods
to
It should be understood that The World not systematic manner on good business principles,
well displayed are half sold. Do not be sparing
only reaches thousands of talking machine deal- the cost of production of each single article is
of light; the public look for it like babies. People
ers, but there are many merchants who handle known, and while, of course, the margin of profit
do not stop before a poorly lighted store, while
such lines as sporting goods, furniture, general on one is very small, where many are turned
they linger before a brilliantly illuminated win-
merchandise, etc., who read it regularly; there- out, each at some profit, the aggregate represent
dow, they admire, and they enter. ,
fore, advertisers will have the added advantage a profit on the entire business that is commen-
It isimportant to ticket the goods. Out of ten
of covering a new field and reaching as well peo- surate with the capital involved.
possible customers nine fail to enter the store
ple who are at the present time interested in their As the manufacturer figures his profit on each
because they do not know the prices that they
products. single article produced, it will be advisable for
will be called upon to pay; they fear exorbitant
All of these things count in a business sense, the retailer to do likewise. Of course, the re-
prices on the part of the merchant, and they pre-
for they all help in building the business profits tailer, with his comparatively small volume of
fer to refrain from asking the price rather than
for the year. Nothing should be overlooked business, must have a larger percentage of profit
be subjected to the embarrassment of leaving on
which will help to draw trade and the Side Line than does the producer, but the principle is the
Section will play a part In helping to bring the
the ground that the goods are too dear. That is
to admit that they are not very wealthy — —
same the difference and very often the only
manufacturer and merchant together for mutual difference between the success and failure of a
declaration that very few people care to make,
good. business is an accurate comprehension of the cost
even to a stranger. Take care, therefore, that
of conducting it.
the passer-by and the loiterer who stops before
Retailers generally know in a general way the
Talking machine dealers everywhere are realiz- your window knows in advance the amount
amount of hire, rent, lighting, etc., but as a rule
ing more and more that the road to bigger which he will have to disburse; that disposes
the real cost of the business, with all the main
profits and real expansion lies in adding attrac- of hesitation and facilitates his entrance to your items and incidentals, is not well understood.
tive side lines to their- business. Lines that, store. He knows that he has no unpleasant sur-
Consequently the business is conducted in a more
while not interfering with the sale of talking prise fear, he becomes accustomed to your
to
or less haphazard manner, articles of certain
machines, will open new fields that will admit prices, he returns again to your place because he
grades being sold at standard prices, and if there
of practically limitless development. has become acquainted with you.
is a balance on the right side at the end of the
Naturally the most desirable side lines are The customer once inside the store, the fight is
year the merchant considers that he has "had
those well advertised by the manufacturers and not yet won. Do not allow him to wander by a good year."
requiring the least effort in the selling or being himself around your counters, in search of a
The profit to be made on each article will de-
exploited by means of various forms of silent clerk to wait upon him. If you do not keep a
pend altogether upon the volume of business,
salesmen. Such lines include cameras or kodaks, clerk and you are yourself engaged with another
and it is suggested that for setting a standard
safety razors, sporting goods, post-cards and customer, invite him to be seated and excuse
retailers should use the preceding year's total
novelties by the hundred, and the dealer must be yourself for keeping him waiting. Be prompt to
sales as a basis for calculation.
in a bad way indeed who cannot find at least —
serve him he may be in a hurry— and your
one which would appeal to his trade. slowness and indifference may irritate him.
As vn all new ventures, it is well to' go slow Never impose your own taste upon the cus- A stream of opportunities is constantly going
in the outset when installing side lines, for the tomer. Leave him free to exercise his own ap- by. Pick out the ones you can use and nab them.
actual profit does not always increase in ratio preciations, do not harrass him with solicitations He who would be a> judge of men must be able
to the number of lines handled. When one or with a view of selling him one kind of article to withhold judgment until certainty takes the
two lines are installed and sellingnicely, then it in preference to another; when he asks for a cer- place of assumption.
is time to think about others, for with an estab- tain article, specifying the size or the shape or All work and no play makes Jack a dull boy,
lished side line business it is comparatively the brand, do not say, "That is not made any and a dull boy will sell very few goods and make
simple to spread out as conditions warrant. more," or "That is no longer the fashion," or "I no satisfied customers.
Class of trade is another important item to be have something cheaper," for you will thus im- The man at the front is the man who bears
considered, for while there are many side lines ply an ignorance or vulgarity on his part which the brunt of the fight. Don't be in a hurry to
that appeal strongly to all classes there are will be far from pleasing to him. get there until you are fit for the position.
others which do not sell so readily in certain Adopt a fixed price for your goods, so as to A good many employers seem to forget that
localities, not appealing to that particular trade. avoid the necessity of bargaining with your
cus- the clerk has thesame right to want a desirable
However, the dealer himself is the best judge of tomer like the market-keepers, boss as they have to want desirable help.
THE TALKING MACHINE WORLD. 7

INTEREST in the Gillette Safety and antiseptic


anti-rust unaffected
Razor is greater than ever since by a sea voyage or any climate.
the introduction of the New There is no razor like the GILLETTE: no handle,
Process Gillette Blades. no blade like it.

It is the one "safety" razor that is safe — cannot


This New Process Blade is the cut the face. It is the only razor that can be adjusted

keenest shaving edge ever devised for a light or a close shave.

by the skill of man —a new steel,


Any man can give himself a clean, comfortable
shave with the Gillette Safety Razor despite tough —
made to special formula. It takes an beard or tender skin. No stropping; no honing.
The Gillette Safety Razor is easier to sell than
edge so sharp, a temper so hard and only razor backed by broad
any other. It is the
tough that no cutting implement national advertising.

has ever been known to compare Men GILLETTE. Two million


believe in the
satisfied users are talking about it. The GILLETTE
with it.
is the razor that every man wants.

These blades are packed in hand- Dealers all over the country are getting a steady
income out of the new blades alone.
some nickel-plated boxes, hermeti- Our free printed matter and trade helps are at

cally sealed, sanitary, damp-proof, your service.

NEW YORK Gillette Sales Company Factories :

London, Paris,
Boston,
CHICAGO
MONTREAL 519 Kimball Bldg., Boston Berlin, Montreal

Gillette NOSTROPPING NOHONING MLtLCL mLs\J 1


8 THE TALKING MACHINE WORLD.


should not be continued on every hand. So able "First-class goods, push, perseverance and
OUTLOOK FOR THE NEW YEAR. an administration .and such a well-regulated honest dealings will bring success to any dealer,
banking system as we enjoy merits nothing but and it is not only pernicious but actually means
A Leading Man Reviewing the Trade
Business
trust from every man. Since the times are ruin to adopt any other policy."
Situation, Says That Good Has Come from
steadily improving, and especially in view of the
the Halt in the Hot Pace Which Character-
fact that people in general have done but very MOVING PICTURES IN HAWAII.
ized Industrial and Commercial Life a Year

Ago Every Man Should Now Put His
little purchasing during the past year, except
for things strictly necessary, retailers would do Part Played by Picture Shows in "Paradise of
Shoulder to the Wheel.
well to push their wares. The whole economic
upon which this country operates is
the Pacific" —
How a Volcano Was Taken
men are system Hawaii in Touch With World's Progress.
The opinions of successful business
fatally wrong unless money is kept in circula-
read with keen interest in all lines, and the fol-
tion; neither employer nor employe should hoard (Special to The Talking Machine World,
lowing expressions of George N. Pierce are well i

worthy of close perusal. Mr. Pierce was a Honolulu, Hawaii, Jan. 1, 1909.
pioneer bicycle manufacturer, and was the first A year ago a moving picture machine was a
novelty in Hawaii. To-day half a dozen creaky
to see the trend toward automobiles, and has
built up an enormous business in that line as phonographs, with horns protruding through
He is American who does
of the type of holes in fronts of transformed store rooms, call
well.
things, and this what he says concerning the
is
attention to as many separate 5 and 10-cent

new year. In a chat with The World Mr. Pierce shows of the motion picture class, in the city of
said: Honolulu alone. Probably five or six more are
"The trade outlook for the new year is excep- scattered over the other islands, furnishing never
tionally bright; the depression of 1908 has passed failing entertainment to the hundreds of the

into history. No tremendous disaster nor any motley population which surround them during
great suffering traced to this latest depression
is every day, afternoon and evening.
of business, and it may be seriously argued, from "Canned theatricals" fill a long felt want in
the viewpoint of general economy, that much Hawaii. Owing to the 2,000 miles and more of
good has resulted from the halt in the hot pace ocean which separates the territory from any
which characterized industrial and commercial other land, the hero and heroine of the
life a year ago. Then credits were unquestioned, "realistic" one night stand "melodrama" find it

financial operations were conducted loosely and difficult to negotiate the distance, and the terri-

oftentimes manipulated for selfish ends. Labor tory not having a white population sufficiently
of any sort was hard to obtain and high-class large to maintain a stock company, went amuse-
workmanship could only be had at exorbitant ment hungry most of the time until the picture
wages. The most extreme condition was met shows came.
with in the lack of raw material. Manufactur- The moving pictures have not only taken the
ers, in order to continue in business, had to an- place of the regular theaters, but their compara-
ticipate their requirements by a full year. tively cheap cost makes them patronized far
"During the past several months credits and more regularly than the average troupe which
banking have been adjusted and finances are spends a few weeks here once or twice a year.
now sanely conducted. The employe now works The cosmopolitan character of a picture show
with his old-time zest at a fair wage. Manufac- audience is one of the most interesting things
GEORGE N. PIERCE.
turers are able to obtain anything they need to the visitor in Honolulu. The small audi-
within moderate time. Best of all is that money his income. The can do much to dis-
retailer torium will be crowded nightly with several hun-
tied- up a year ago is now in circulation, and the seminate currency, and in doing so he assists dred Americans, Portuguese, Japanese, Chinese,
retailer, who for years had carried along dead, or the country, at the same time making himself Hawaiians, with a sprinkling of almost every
at the best, slow-moving stock, has, by ordering prosperous. other nationality, and admixtures of the whole
little and selling as much as possible, disposed "There is still another point which it is well_ in every proportion. Old and young, men and
of surplus stock, consequently there is a very ap- —
always to bear in mind the point of quality. women, attend in the broadest kind of democ-
parent tendency throughout the retail trade to This applies alike to all classes, from the pro- racy. A bevy of white girls, of Honolulu's upper
order substantially for 1909. These conditions ducer to the consumer. A cheap article may be crust of society may often he seen enjoying the
are gratifying alike to manufacturer and dealer. likened to a sickly child; neither lasts long and active pantomime, while on one side a solemn
"In order that times may steadily improve both were better not to have been. No dealer can visaged Chinaman in oriental splendor, may
it is necessary that every man in commercial expect to continue long in business if he peddles be convoying one or more demure little panta-
life should put his shoulder to the wheel. Every off inferior goods on his customers. High-class looned ladies and a whole brood of almond-eyed
effort should be made to buoy up the public con- goods sold at a fair price insures continued pa- children; and on the other side a Japanese fam-
fidence in our governmental administration and tronage, and furthermore it invariably means ily party may be gathered. Then there will be
in our banks. There is no reason why confidence more profit to the dealer, even at the outset. Hawaiians and Part-Hawaiians, and all the rest
of the heterogeneous races which go to make up
Hawaii's -population. As elsewhere, these shows

THE PRESIDENT are continuous performances, and the audience


is constantly changing.

Several of the theaters are located in the


Oriental quarter and draw their patronage al-

INK PENCIL most entirely from Japanese and Chinese, and


when it is remembered that each one -has to pay

GUARANTEED a license fee of $5 per day, and that the pictures


have to be secured from the mainland, at no
inconsiderable expense, some idea of the way the
A PERFECT WRITING INSTRUMENT places are patronized- may be gained.
Hawaii has been fortunate, moreover, in hav-
Fills with ink like a fountain pen. Especially adapted for carbon copy ing had as a resident for the past two years one
Writes like a lead pencil. work, ruling and drawing. of the most expert moving picture art sts in the ;

Will not leak carried in any position. Metal parts of the precious metals, United States, in the person of Mr. R. K. Bonine,
will not corrode with the acid of whose Hawaiian nave attracted much
Can be carried in a lady's hand bag. any ink.
films at-
tention all over the country. Recently he
achieved his greatest triumph in successfully
photographing on the moving picture film, the
No. 1 Short tremendous activity of the great volcano of
Kilauea. Nearly a month was spent in securing
the pictures, a portion of which shows the molten
MADE IN TWO SIZES :
lava flowing like a thick sluggish river as
No. 1 or short pen, A.% inches open $1.50— to dealers, $12.00 per dozen, f.o.b. Chicago seen by daylight. Bait the most remarkable,
"...
. . .

No. 2 " long " 5% " 2.00— " 16.00 and only thing of its kind ever secured, are his
ORDER NOW pictures of the lake of fire taken at night by
USE PRESIDENT FOUNTAIN PEN INK IN PRESIDENT INK PENCILS its own light. The result is a reproduction,
tinted in flame color, that is spectacular in the
A Complete Line of Superior Ink, Paste, Musilage, etc. Send for catalog. extreme. Only two copies of this film have been

179-181 Lake St., F. W. MdNTOSH CO., CHICAGO


sent to the mainland, where they are being
displayed by prominent lecturers, and are mak-
ing a great hit In securing the pictures of the
THE TALKING MACHINE WORLD. 9

eruption Mr. Bonine found it necessary to en- The Detroit Publishing Company, of Detroit,
case hisapparatus completely in asbestos, in Mich., after an extended history of the evolution
order that it might escape injury from the great of the post card industry, claim that in order to
heat, while he himself had to wear a mask and give the American manufacturer an equal chance
gloves, and was able to remain on the brink of with the foreign manufacturer, it would be neces-
the fiery pit but a few seconds at a time. cary to impose a specific tax per card in addition
Will J. Cooper. to an ad valorem duty on same as exists in the
present tariff on playing cards. They say further,
THE NEW TARIFF ON POST CARDS. "In that case there is a specific duty per pack
of cards plus 20 per cent. In the case of the
Various Post Card Manufacturers Send State- souvenir mailing card we think there should he a
ments to Ways and Means Committee on the specific duty, of not less than one-fourth cent
Question —
High Duty Assessed on Quality per card ($2.50 per thousand cards) plus the
Rather Than Weight Seems to be the Con- highest percentage rate applied to other prints of
census of Opinion —
Some Interesting Sug- the same medium in any size."
gestions Made in This Connection. The Lithographers International Protective and
Beneficial Association also presented an argument
(Special to The Talking Machine World.) for higher tariff on post cards and other litho-
Washington, D. C, Jan. b, 1909.
graphed matter. Letters of similar vein were re-
Among the various statements received by the
ceived from the Chilton Printing Company, Phil-
Committee on Ways and Means, which recently .
adelphia; Eugene A. Behr, 29 Mercer, street, New
held sessions in this city for the purpose of get-
York, and J. C. Marble & Son, Mangum, Okla.
ting information on which to base a new tariff
Among those who filed briefs in opposition to
bill tobe introduced at the Congress immediately
any increase in tariff rates are V. L. Johnson, of
following the inauguration of W. H. Taft, a great
Germantown, who claimed that American post
many were received from American manufactur-
cards were inferior and that the foreign cards
ers of post cards. The following is a synopsis
of the demands made by the respective concerns:
The Crescent Embossing Company, of Trenton,
N. J., state in brief: "With the return of busi-
were necessary for the retailer to transact a suc-
cessful business in this country.

CHILDREN AND PICTURE SONGS.


WRIGHT
& DITSON
ness prosperity now setting in, the manufacture
of post cards, pictures, and calendars in this coun- A Man With a Family Thinks the Songs Want
try can be developed wonderfully if foreign goods Censoring, Too.
are made to pay a reasonable duty. The pres-
ent duty on post cards
which is
is only 5 cents per pound,
practically nothing on high-priced cards,
as it amounts to hut about 35 cents to 40 cents
per 1,000, and it seems a shame that the post
A man with a family, who has attended more
than a thousand moving-picture shows in this
city, pointed out the other day that there was
LAWN
cards representing views of all American cities
should be made almost entirely in Germany, as
one feature of the entertainment which has
escaped attention, but which was just as de-
moralizing to the children as the pictures
TENNIS
they are at present. We do not feel that the
American manufacturers are going out of busi-
ness if the tariff is not made more protective,
but we do feel that a reasonable increase in the
shown. This feature was the illustrated songs.
"The men who conduct the moving-picture
shows," he said, "have always been on the watch
to keep the moving pictures clean. The Ameri-
GOODS
tariff, amounting to 25 cents to 35 cents per
can makers of the pictures will not take any
pound, would result in a wonderful development 'plot' for a picture show that portrays crime in
Dealers in Talking Machines
of the industry in this country." any form, or in which vice is triumphant. The
The Gray Lithograph Company, of New York, who want to add a profitable side
French pictures, however, show such scenes.
also asked for a substantial increase in the duty
"There has not been such care apparently in line to their business should put in
on post cards, owingto the fact that most of the the selection of the illustrated songs, which are
colored cards were being printed abroad where an important part of the program in that class a lull line ol Wright & Ditsons
workmen receive from $5.00 to $8.00 a week as of amusement places. As the songs are sung
compared with $18.00 to $25.00 for the same class the scenes are thrown upon the screen. Some specialties. There is a splendid
of work in the United States. of these songs are highly offensive to good taste,
Gartner & Bender, of Chicago, stated "that a not to say decency, both in the words and in margin ol profit, particularly on
rate of 35 cents per pound would be desirable the scenes shown.
and proper protection for domestic manufactur- the rackets. The Wright & Ditson
"Not long ago I went into a 'show' where
ers." After a harmless and
there were fifty children. Lawn Tennis goods are the best
The Rose Company, of Philadelphia, stated that humor-provoking series of moving pictures a
"During 1907, $2,600,000 worth of post cards were young man got up and sang in a cracked voice known and are the best.
imported from Germany alone in one year at an one of these offensive songs, while equally ob-
average of $4.00 per thousand. The duty on jectionable pictures were flashed for the enter-
these cards on a basis of eight pounds at 5 cents Our balls are used in all National
tainment of that juvenile band. The scenes
per pound or forty cents per thousand, would to-
were in a saloon, and showed men and women Championships of the United States
tal $260,000, with the average cost to the manu- carousing together. They were offensive to the
facturer at $4.40 per thousand, or $2,860,000. If Lawn Tennis Association, and all
eye, but the words of the song ought to have
a duty of 50 per cent, were levied and only $520.-
attracted the censor to them before ever they
000 worth of cards were imported the United were illustrated and sent out to corrupt the the Champions use the Wright &
States government would receive a revenue fully
young.
as large as it did receive during the time speci- Ditson rackets.
"No series of pictures that I have seen have
fied. no matter what duty is
It is certain that
ever been directly indecent. They are watched
levied many cards will be imported on account of
too carefully for that; but as a matter of fact We supply catalogues free with
the originality of design, the novelty of make-up,
they furnish a too advanced course of educa-
or some other attractive feature, and we think the dealers' imprint.
tion for very young children."
above estimate a fair one."
The following manufacturers of post cards in PAYS TO MENTION THE PRICE. Correspondence solicited ; send for
San Francisco Edward H. Mitchell, Britton & Rey,
:

Schmidt Lithograph Company, The Union Litho- "Whatever you put into your windows, put the catalogue and prices.
graph Company, Galloway Lithographing Com- price on it,"says a well known writer. "To fail
pany, William Hagen, Louis Roesch Co., petitioned to do this is to take about 50 per cent, off the
for a duty of one-fourth of one per cent, on each
picture postal card, and stated that at the present
value of the display. The window displays are
to make money for you. To do that they must
Wright & Ditson
time these cards have no distinct classification, sell the goods; to sell the goods they must have 344 Washington St., Boston, Mass.
the result being that no uniform duty is charged the prices on them. There is no getting around
on them at the various ports of entry, adding, the fact that nine hundred and ninety-nine people BRANCH STORES:
"A tax of a fixed amount on each card would be in a thousand like to walk into a store and say,
more satisfactory, as would eliminate all ques- 'I'll take that,'
18 West 30th Street. NEW YORK CITY
it without having to ask what it 84 Wabash Avenue, CHICAGO, ILL.
tion as to the exact process by which the cards costs and perhaps back down if the price is too 76 Weybosset Street, PROVIDENCE, R. I.
were made, whether printed, lithographed, or high. Men are even more that <way than women. Harvard Square, CAMBRIDGE, MASS.
made by both processes and would thus make it It makes the average man feel about seven feet
impossible to deceive inspectors." high to be able to buy things that way."
,

10 THE TALKING MACHINE WORLD.

THE SIDE LINE


THAT WILL FIT IN WITH YOUR BUSINESS

REACH
Base Ball Goods

r
,|fl ^ toman League M
S
m-

WRITE AT ONCE FOR ILLUSTRATED CAT-


ALOG, IN COLORS, AND FULL IN-
FORMATION WHY IT WILL PAY YOU
TO PUT IN A LINE OF THESE GOODS

A. J. REACH COMPANY
DEPARTMENT A PHILADELPHIA, PENNA.
THE TALKING MACHINE WORLD. 11
"Regarding the printing, then, of secondary
BILLIKEN, GROUCH'DISPELLER. PROFIT IN PHOTOGRAPHIC GOODS.
importance, these cards must assuredly be rele-
One of the Greatest Sellers of the Day — It Sale ofCameras as a Side Line Means Steady gated to the provisons for manufactures of the
Forces Joy Into the Home of Its Possessor. —
Trade in Supplies Summer the Best Season various materials used in tbeir construction. Col-
— The Possibilities in Handling Such a Line. oring matter applied to a mat or screen does not
Once in a blue moon some super-enterprising necessarily cause such articles to become paint-
genius hits upon some little, simple, really ridi- The retailer looking for a profitable side line
ings. Lace paper tops, dollies, etc., although the
culous thing, which, by a freak of fate, or fortune, cannot do better than investigate the possibili-
actual quantity of printing on them much exceeds
ties of building up a trade in cameras and pho-
or perhaps just plain, ordinary, bull-headed that on these post cards, are not printed mat-
luck, makes a hit -which is the only original
tographic materials in his particular locality.
ter. Lithographically printed wall pockets made
"loud noise." The leading makes of these goods are kept be-
by mounting lithographic prints on cardboard,
Not often, however, does it happen that any- fore the public by means of liberal advertising
then cut out and embossed, are not lithographic
thing produces the stir and elicits the instant in the general magazines, and the dealer has only
prints not printed matter, but manufactures of
interest that have been occasioned by "Billiken," to acquaint his own trade with the fact that he
paper. Post cards composed of paper and soft
a grinning, hideous, atrociously mirth provok- handles such makes to attract business. And the
rubber are dutiable as manufactures of paper.
ing little pseudo- Japanese image, red of hair competition is of the cleanest as prices are set
The cards passed on were printed cards on
and expansive of countenance, and though ugly by agreement, and it fares ill with the dealer
paper of single thickness, and were not further
enough in all conscience to startle a Hindu who attempts to sell a camera below the stipu-
manipulated or mounted on another card after-
idol-worshipper, withal so ludicrous as to pro- lated price. Quality and possibilities therefore
wards.
voke a smile from the most confirmed old grouch constitute the sole selling arguments, price being
"We may state here that under the postal laws
who ever looked a pepsin tablet in the face. leftout entirely.
and regulations not necessary to print on
it is
Of all psychology, that governing our super- Another feature worth noting is that a sale of
these private mailing cards the inscription 'post
stitions is perhaps the least understood. Omens, a camera means necessarily many more sales of
card.' In most of these exhibits, this inscrip-
signs, and mascots seem to appeal alike to the plates or developing and printing mate-
films,
tion printed in different languages appears on a
ignorant and the educated, the young and the rials and various specialties in connection there-
thin sheet of paper which is made to adhere to
old. with. Then, too, visitors to the city frequently
the embossed and sprayed silk, wood, celluloid, or
Billiken is a mascot, the "God-of-things-as-they- find it necessary to get fresh plates or films, and
other more substantial part of the completed
ought-to-be," and maybe that has much to do with especially in summer this transient trade
article, and the part which is of least value
amounts to a considerable figure.
should not govern the more valuable por-
Rather than being an expensive luxury pho-
tion. To hold otherwise would permit any article
tography is now the amusement of the masses,
to become printed matter by attaching thereto a
for with kodaks and cameras selling at from $1
sheet of paper on which the inscription 'post
up, and with which highly satisfactory results can
card' is printed."
be obtained, there no one too poor to enjoy
is

the pleasures of the art. And a camera sale to-


day means that the purchaser will be a regular
LOYALTY—AS AN EMPLOYE SEES IT.

customer next year, and in fact for years to Loyalty in Business Should Not be Confined to
come, thus proving the basis for an established
and ever-growing trade.
Employe — What an Employer Owes His Men.

A well-known manager of a talking machine


PROTEST OVERRULED BY APPRAISERS and sporting goods house in discussing the best
method of increasing the efficiency of a force of
New York Importers Protest Against the Classi-
salesmen said "I have read hundreds of ar-
:

fication of Post Cards Under Paragraph 403


— An Statement
Interesting as to the Board's
ticles, chiefly written by theorists and heads of
large establishments, upon the subject of 'Loy-
Stand the Matter
in Post of Card Classifica-
— General Appraiser
tion Fischer's Ruling.
alty,' and, to be frank, about two-thirds of them
nauseate me.
(Special to The Talking Machine World.) "These writers are very enthusiastic in ascrib-
Washington, D. C, Jan. 2, 1909. ing loyalty as one of the prime requisites of an
Hensel, Buckman & Lorbaeher, et al, of New employe, how it means success and advancement
York, lodged a protest with the Board of Gen- and the appreciation of the powers that be. All
eral Appraisers against the classification of post very fine sentiments, to be sure, but is loyalty
cards under Paragraph 403, Tariff Act of 1907. necessarily confined to one side of the business
relating to printed matter. In over-ruling this family?
protest General Appraiser Fischer said: "An employe is expected out of loyalty to
"The merchandise consists of a variety of make his own interests secondary to those of
his popularity. However, be the cause what it elaborately made private mailing or souvenir his employer, but does the employer ever think
may, the fact remains that he has achieved a post cards, made either wholly of paper of more of the golden rule in that connection. Does he
degree of publicity wonderful to contemplate. than one thickness or of paper in single thickness always give careful attention to his employe's
Billiken songs, Billiken cartoons, stories of combined with silk, wood, celluloid, etc. * * * interest? Not on your life.
Billiken —Billiken humorous vein and Billiken
in The Board has held that articles of similar char- "As a case in point I can cite an instance
as the leading exponent of the Gospel of Good acter to those here in question, manufactured which occurred in a store not far from New
Billiken in the library, the office, the department wholly of paper in more than one thickness or York. A certain salesman had labored hard and
store or the railroad train. Billiken sleeping, of a single thickness, with silk or other material faithfully for the house for several years, but
waking, sober, drunk, industrious, lazy, but attached thereto, although some incidental print- when the assistant manager quit he was over-
Billiken, Billiken, Billiken, as much in evidence ing appeared thereon, were dutiable as manufac- looked and a loud mouthed stranger was taken
as the mosquitoes in Jersey or the culture in turers of paper or silk rather than as printed on to fill the vacant position. It. developed that
Boston. matter. In these cases no new issue is raised, he was mostly bluff and he lasted just six weeks.
The press has accorded him his full share of and the exhibits disclose merchandise differing "Meanwhile the salesman who had worked
space. He has been discussed at great length, in no essential particular from that considered in quietly rather than boasted of what he could
and from every standpoint. Now, it being held G. A. 6,547 (T. D. 27,935). do, got disgusted and secured a better paying
that he encourages idolatry, anon, that he pro- "There have been other and numerous rulings and more responsible position with a competing
motes Christian feelings, and so on through every of the courts and this Board wherein articles of house, where he is making good, quite to the
possible phase and aspect of the subject, with paper, though elaborately printed, have been dismay of his former employer.
the same earnestness, for the most part, as would held to be manufactures of paper against a con- "How much better it would have been if the
be accorded to an international peace congress tention that they were printed matter. As we salesman had been given credit for having some
or the age of Ann. view tbe exhibits in these cases now under con- brains and ability, or in other words, if his em-
In short, Billiken seems to be the season's only sideration, we are of the opinion that the printing ployer had been loyal to him all hands would
original I-T, IT, and to have "arrived with both present on the cards should not in any way affect have profited to a considerable extent. You can't
feet." the status of the articles for purposes of tariff tell how fast a horse can trot till you try him,
He may be had either seated upon his ivory classification. We do not regard the printed mat- and you can't tell how much a man can do until
throne or without it, in sizes from decided min- ter as forming either a necessary or substantial you give him the opportunity.
iature up to colossal hugeness, but either way, part of the completed cards, and we think it "Turn about is fair play and the employer
big or little, he may be depended upon to climb should not determine the classification of the who passes his old men by for outsiders because
offyour shelves with neatness and despatch, not article of which it forms an immaterial part. he is afraid to give them a fair trial under
to say alacrity. —
Why not he's the epitome of The articles are not in the nature of material, additional responsibility, is certainly not the
Good Luck? ground or surface, upon which certain printing one to hold up his hands with a pious air and
is to be exhibited, but as evidenced by the samples prate about loyalty and what an employe owes
To be happy one must keep busy. There is no these silk, wood, celluloid, or paper cards are in to the man who pays him his salary. A salaried
joy in idleness which goes further than rest and most part elaborately embossed with designs or man generally exchanges more than the equiva-
becomes one's profession. lettering, and colored by a spraying process. lent in work for the salary obtained anyhow."
12 THE TALKING MACHINE WORLD.

PIERCE BICYCLES
Of Interest to Talking Machine Dealers
Pierce Agents wanted in every city, town and hamlet

Aside from regular bicycle dealers none


can handle bicycles to better advantage than
the Talking Machine or Sporting Goods trade.
Beware of handling a dead line, however. You
want the best that modern factory methods can
produce and a brand that is known to the
public. Pierce bicycles have always stood out
ahead of any other make and they are made
better today than ever in the past. As for
reputation, the Pierce name is known everywhere and it is always associated with quality.

Assuredly you wish to increase the profits of your business especially when it can
be done with little expense or trouble. If you will write us, we will make available to you
the best proposition ever offered to the trade.

Send for 1909 catalog illustrating cushion frames, racers, roadsters and heavy
service models.

THE PIERCE VIBRATIONLESS MOTORCYCLE


The only machine in the world
without separate tanks. The only
American made 4-cylinder, shaft drive
machine.
The Pierce Vibrationless is in ad-
vance of all other motorcycles in many
features.

Send for booklet which gives the


whole story.

Wherever Talking Machines or Sporting Goods can be sold, there is a market for
the four-cylinder Pierce. Not in large centers only, but everywhere the demand exists for
this remarkable machine. So many orders have been received up to date, that our 1909
production is all but exhausted. Why sell a bicycle with a motor attached when you can
have the agency for the only real motorcycle on the market ?

A PROFITABLE COMBINATION
The combined agency of Pierce bicycles and the Motorcycle is a business in itself.
Some dealers have no other resource, handling Pierce products exclusively. When you can
secure such an asset as a part of your business, isn't it worth while to investigate ? We
shall be glad to quote you a proposition well worth knowing.

THE PIERCE CYCLE COMPANY


30 Hanover St., Buffalo, N. Y. Branches: Oakland, Cal., and Denver
THE TALKING MACHINE WORLD. 13

FILM SERVICE ASSOCIATION MEET torious of the foreign manufacturers. No in-


CONDITIONS ARE SETTLED. crease in price of films is contemplated.
Business Prospects Excellent for the Year Says At Hotel Imperial on January Leading Man-
9 — "Among the prominent patents which have
Alfred D. Engelhardt —
Says the Sifting ufacturers Organize the Motion Picture —
been purchased in addition to those of the Edi-
Process Has Made Present Conditions Secure. Patents Co. —
To Discontinue Sale of Films son Co., and the Biograph Co. may be men- —
Outright and Keep Control of Patent Rights tioned the Armat patents, which are said to con-
Alfred D. Engelhardt, resident manager of the
for Renting Purposes —
Details of the New trol projecting machines; the Jenkins patents,
firm of F. Engelhardt & Sons, manufacturers of
coin-operating pianos, St. Johnsville, New York,
Arrangement — Hoped to do Away With the the Pross patents, the Vitagraph patents and the
Constant Litigation. Campbell patent. The new license agreement
remarked:
went into eirect January 1, 1909." -

"I view the business outlook for the new


At the meeting of the Film Service Associa-
year in a most optimistic manner. It seems to
tion, in which practically every State in the
me that trade in all lines must profit materially ROLLER SKATE POPULARITY
Union was represented, at the Hotel Imperial,
as"a result of settled conditions. Certainly, there
January 9, the organization of the Motion Pic-
is no year that I can recall when we have
ture Patents Co. was ratified. The sale of films Grows With the Years —A Profitable Side Line
started out with brighter prospects ahead, and I
outright, hitherto the be aban-
practice, will for Progressive Dealers —Some Facts in This
doned, but the manufacturers in the foregoing Connection of Interest to Readers.
company, who include the largest and leading
concerns, have agreed to license renting ex- The history of roller skating dates back to
changes that acknowledge the patent rights above about 1880, at which time there was a very de-
set forth. An average royalty of $2 a week is cided fad in this sport developed, which lasted
to be paid for the privilege of each machine until about 1886. At this time the skates were
used, to be collected by the company. There are used in rinks exclusively. From 1886 to about
between 9,000 and 12,000 film exchanges in the 1900 there was very little roller skating done.
country, and the granting of future license is to About this time, however, the skates begun to be
be entirely in the hands of the Motion Picture used by children on the sidewalks and asphalt
Patents Co. streets in the large cities where asphalt pave-
The following officers of the Film Service Asso- ments were laid to a considerable extent, and
ciation were elected for the ensuing term: with the adoption of the asphalt pavement and
William Swanson, of Chicago, president; Carl better sidewalks in smaller towns, the skate has
Laemle, of Chicago, vice-president; Herbert come into universal use.
Miles, of New York, secretary; Robert Lieber, of The general popularity of skating on sidewalks
The executive committee
Indianapolis, treasurer. grew to such an extent that about 1903 the roller
includes: of Grand Rapids,
A. G. Gillingham, skating rink again made its appearance, and
Mich.; William F. Steiner and William F. Fox, rinks were opened in almost every town with a
of New York. The association's offices will be population of five thousand or more in the
at 10 Fifth avenue, New York. United States. A great many of these rinks are
In response to an inquiry of The World, Frank still running and are very popular.
AI.FKKK D. BNOKf/HARDT.
L. Dyer, president of the National Phonograph The rink roller skating does not, however, af-
believe that we are going to have four years of Co., Orange, N. J., furnished the subjoined facts any way, for the rea-
fect the sidewalk skating in
unprecedented prosperity. concerning the new arrangement of the principal son that most of the skating done on sidewalks
"There has been a good deal of a sifting process factors of the motion picture manufacturing in- is by smaller children who would not patronize
during the past twelve or fifteen months, and the terests in America: the rinks.
country to-day is in a position to justify the most "All of the patents known by experts and au- The improvement in roller skates during the
sanguine expectations as to business for the new thorities to have an important bearing on the last thirty years has been very great, and skates
year. manufacture of motion pictures and projecting may be divided into four general classes, i. e.,
"I am
confident that dealers in every line of machines have been purchased by a new con- skates which are made particularly for use in
business will feel the inspiring effect of better cern, incorporated as the Motion Picture Patents rinks, and which are kept for rent. These are
conditions. We are running our big factories on Co., of which the following are the officers: Presi- heavy strong skates; the extension pattern fitted
full and we have a good many advance
time, dent, Frank L. Dyer; vice-president, H. N. Mar- with ball bearings, and designed for use of pri-
orders. We are manufacturing a line of in- vin; treasurer, J. J. Kennedy; secretary, George vate owners who wish their own skates for use
struments which to my mind can be handled with F. Scull, it will be noted that the president and in the rinks; extension pattern skates with plain
profit by wide-awake merchants in those sec- secretary are connected with the Edison Mfg. Co., bearings, to be used by children on sidewalks
tions of the country where we are not already while the vice-president and treasurer are from and very small extension pattern skates with
represented. the American Mutoscope & Biograph Co. The plain bearings to be used by smaller children.
"It to me that the more side lines that
seems capital of the new company is not announced, The Union Hardware Co., of Torrington, Conn.,
dealers handle the better their prospects for but its purpose is known to be the general bet- incorporated in 1864, are among the largest
trade will be. They have more than one string terment of the entire business from the manu- manufacturers of these goods. For dealers con-
to their bow, so to speak, and when sales stop facturer to the exhibitor. templating adding this line, this company's spe-
in one particular line they can place emphasis "The licensees Motion Picture Patents
of the cial assortment of 100 pairs of best selling skates
on the other lines and thus help out in the Co. are as follows: Edison Mfg. Co., American for $100, is worthy of attention; it consists of
money-making powers of the enterprise." Mutoscope & Biograph Co., Pathe Freres, George 20 pairs No. 2280, 5 pairs No. 2380, 16 pairs No.
Melies Co. and the Vitagraph Co., of America, all 11 steel, 30 pairs No. 12 steel, 11 pairs No. 5
THE REFLECTOGRAPH. of New York; Kalem Co., Inc., Essanay Co., steel, and 18 pairs No. 6 steel. The Union Hard-
Selig Polyscope Co. and the Kleine Optical Co., ware Co. will be very glad indeed to furnish in-
One of the Novelties Offered by Chas. W.
of Chicago; Lubin Mfg. Co., of Philadelphia, Pa. formation concerning roller skates as a side line
Mayer of Interest to Dealers Handling Side-
Lines —
Adds to the Value of the Post Card
Motion pictures manufactured under the license
of the Motion Picture Patents Co. will be leased,
upon receipt of request from jobbers or dealers.
Collection and Helps Sales.
and not sold, and will be subject to return to
Talking machine men will find a number of the various manufacturers at stated intervals. KNOW YOUTt GOODS.
announcement of Charles
interesting offers in the "Licensed motion pictures will be leased for
v«. Mayer, of Rochester, N. Y., which appears on use only on projecting machines which are also It makes not the least difference in the world
an adjoining page in this section. This enter- licensed by the Motion Picture Patents Co. There whether or not you are selling tin pans or
prising man has by the excellence of his product will be a nominal license fee to be paid by each pianos, if you do not know the goods, you can-
built up an extensive trade in all parts of the exhibitor and the funds thus raised will be used not sell them successfully
world, and to-day is the largest manufacturer of in promoting the best interests of the business. Upon the arrival of a shipment at your store,
post cards racks in the United States. The suc- None of the officers of the Motion Picture Patents every new article should be gone over critically
cess of a post card department to a large degree Co. are salaried. and its advantages, or attractions, for the con-
depends on the manner in which the cards are "It is hoped by this movement to do away with sumer carefully noted.
displayed. There are good racks and there are tje vexatious litigation which has long harassed And the salespeople should be made to under-
decidedly poor racks and anyone desiring the the business, to guarantee to the renters and the stand how to use these talking points to the best
best cannot go wrong by going to headquarters exhibitors a sufficient quantity of the best Amer- selling advantage.
for the goods. ican and foreign films and to prevent the de- You cannot expect people to buy your wares
The Reflectograph one of this firm's latter
is moralized state of affairs which now prevails unlessthey are shown why they should buy
productions, and is certainly making a record for abroad, where no organization exists. All the them.
itself. This machine is not only a quick selling licensees of the new Patents Co. must compete It is not enough that you should merely sat-

novelty in itself, but its sale greatly stimulates for the business of the country on their own isfy —
demands you must create them.
the demand for post cards. It is an ideal side merits. All of the licensees are manufacturers You will sell more goods, and you will sel?
line for talking machine firms, as through its except George Kleine, Kleine Optical Co., who, them at a greater profit, when everyone in your
use in connection with the talking machine, illus- as is well known, is the American representative store thoroughly knows the things you offer for
trated songs are made possible in every home, of. several of the best kpown and most meri- sale,
14 THE TALKING MACHINE WORLD.

A MOST PROFITABLE SIDE LINE


^ THE MOST NOVEL

^ » AMUSING, FASCINATING
ENTERTAINING AND
INSTRUCTIVE PROJECTING
hi DEVICE FOR YOUNG AND
3C OLD THAT HAS EVER BEEN
H" PLACED BEFORE THE PUBLIC!

WHAT You can take an ordinary picture


IT" NAZI
posl card, a photograph,
DESCRIPTION Height,
:

inches; Length, 13 inches.


T

J ^J§^ THINIC ^
any opaque picture; place it in the "REFLECTO-
_ or
Made of Heavy Tin Plate
and Steel. Finished in
Black Enamel with Gold
GRAPH"
and the picture will be reproduced, life-size, Panels.
BEST TIGER'S EYE LENSES
with all the colorings of the original, on a sheet from 6 to 8 feet square. While it will do
PRICES: Acetylene, $4.00;
anything and move than a magic lantern will, it does away with the inconvenient and
Gas, $4.00 Electricity, $4.00
;

expensive glass slides. The cost is within the reach of the most humble. An evening Complete ready to run

entertainment can be given in any home by showing a collection of post cards and photo-
graphs through the "REFLECTOGRAPH." This magnificent device is made for use of
either Acetylene, Gas or Electricity. It is perfectly safe for use in any home, and so easy r
to operate that a child can manipulate it. --v
Agencies Wanted in All Countries : : Liberal Discount to the Trade THE
REFLECTOGRAPH

MFG. BY

1 7 Styles Post Card Display Racks at Lowest Prices !


CHARLES W.MAYER
ROCHESTER, N.Y.
LARGEST OUTPUT IN THE UNITED STATES
Packed

MAYER'S REVOLVING CARD RACK


Height, 28 inches. Width, 11 inches.
THE ONLY COLLAPSIBLE RACK OF THIS DESCRIPTION MADE
HAS 50 POCKETS—HOLDS 1,500 CARDS
box K. H., 4x6x24; weight, 9 pounds.
Packed in
Separately
In Strong
Wooden
3* k
This rack is a winner with both dealers and jobbers, and ships in one-third the amount of space as formerly,
has specially improved outer arm supports, which prevent arms from becoming broken. Is also fitted with Box
handsome top frame and heavy sectional
cast-iron base, which insures steadiness.

MAYERS SECTIONAL
CARD HOLDERS
are the only single pocket holders that
frame the cards andlock together. They
are being universally used by card

collectors forhome use. Dealers find


them superior to all other makes be-
cause they are mechanically correct;
finely finished and can be hung to
cover any amount of space.

THEY WILL NOT UNLOCK


WHEN CARDS ARE REMOVED
Each section holds 40 cards, made FOR FURTHER PARTICULARS ADDRESS
of one piece steel plate and finished
in baked enamel.
Packed 100 in a strong paste- board
box. Ten boxesfto a crate. CHARLES W. MAYER, RorHESTERXvXs.1
THE TALKING MACHINE WORLD. 15
theater parties, big dinners for a dozen, and a moment, but there is difficulty in the perfection
HAVE WON WORLD=WIDE FAME. good time with storekeepers, where wine flowed of the illusion. the speaking apparatus Is too
If

Goods Made by the A. J. Reach Co. Highly like water, and Hayanas went by the box. But close to the moving picture the effect of the voice
Esteemed for Their Excellent Qualities. now a little extra car fare, or livery hire, brings is artificial. At present he is obliged to remove
a sharp letter to curtail expenses. There used the phonograph some 100 feet behind the cine-
The A. J. Reach up to
Co., of Philadelphia, are to be some pretty tall hustling when two of us matograph.
their ears in orders for the coming season. This in the same line struck a town at the same time. The difficulty will be overcome, and Mr. Edison
well-known house have built for themselves a Then it was a question of entertaining and spend- believes that in a few years every village in the
world-wide reputation, making their trade-mark ing money to see who would get the orders. Those world will be provided with its own cinemato-
a household word and their product a necessity countrymen knew how to take all they could get. graph-phonograph theater, and this will be one
I remember one occasion when a rival drum- means by which, Mr. Edison says, in combination
<ner from a Boston house landed about the same with cheap houses and cheap transport, in the
time I did in an Eastern Pennsylvania town. study of which Mr. Edison is also engaged, the
There were about a dozen good stores in the great towns will be broken up and the population
locality and it was nip and tuck who won the scattered back to the land.
palm. We both handled sundries of a similar
grade and such talk as you fellows use about J. CHAS. GROSHUT
quality, advertising and World's Pair premiums
did not cut any figure then. Get the storekeeper Now Affiliated With the Manufacturers' Outlet
pat and the order followed. The Boston man Co.— J. S. Meng Becomes a Director.
opened the ball with a dinner and big time at
tLe local hotel, and I followed with a stage ride J. Charles Groshut, for many
years secretary
and clam-bake next night. Still no orders. The of the Edwin A. Denham
been elected
Co., lias
Boston man made gifts of fancy pictures to the secretary and treasurer of the well-known firm
storekeepers' wives and promised some elaborate of the Manufacturers' Outlet Co., 271 Broadway,
fixtures to the men for their stores. This nearly New York, of which W. L. Eckhardt is presi-
THE .MAN BEHIND THE REACH GOODS. swamped me, but salvation came in the shape dent, and he will devote his energies toward the
of the annual visit of the circus to town. I took further advancement of the firm in general.
to every devotee of the national sport. The Reach the whole crowd, men, women and children, to J. S. Meng, head of the well-known banking
agency is worth a whole lot in your town and show. Dan Rice was the clown, think.
the I establishment of Henry Bishoff & Co., has also
will mark you at once as an up-to-date and high-
By an exchange of some of Uncle Sam's green- been elected a director of the Manufacturers'
class store. They have some territory still open backs, I induced him while in the ring to crack Outlet Co.
on a jobbing basis. Write early and don't lose a few jokes on the Boston man's goods and root This firm, having grown with such leaps and
this golden opportunity.
for mine. The storekeepers caught on and guyed bounds during the past six months, will, at a
the other fellow terribly. He was in the tent very early date, move into more commodious
SELLING IN BYGONE DAYS. and looked sick as a wet cat. After the show quarters, which are now being fitted for their
they crowded around me like a flock of chickens. requirements.
Methods Adopted by Some of the Old Time filled the women and children with popcorn
I The Manufacturers Outlet Co. are selling
Knights of the Grip Who in Their Peregrina- and red lemonade and bundled them off home. agents for The Acetograph, Cremona Pianos,
tions Used to Entertain a Whole Town The — What a night I put in with those storekeepers Peerless Talking Machines, Rossmassler-Bonine
Entertainment Feature Cut Out Nowadays. When they were full of fire water
at the hotel. Electric Motors, etc., besides being manufactur-
and enthusiasm I commenced taking orders. A ers of the well-known Peerless Suction Cleaners.
"A salesman's used to be a march of tri-
life
week later, before they were hardly over the
umph compared nowadays," said
to his existence
effects of that racket, a solid carload of our goods
the veteran specialty drummer to a little group A SELLING SYSTEM.
was sidetracked at their nearest shipping depot.
of the fraternity gathered on the porch of an
The firm nearly had a fit over the expense ac- Kohler & Campbell Have a Selling Plan Which
up-country hotel one night last week.
count, but with the order they were somewhat Will Interest Dealers.
"I feel myself growing of less and less im-
pacified. Now, compare those methods with
portance each year, as I make my trips and find
those of to-day, and you will know why I feel a Talking machine dealers who are looking for
that instead of the happy-go-lucky spendthrift
common, every day peddler. I arrive in town, widening business possibilities will do well to
of twenty-five years ago, whose entrance into a
take my grip and respectfully enter a store and examine the announcement made by Kohler &
town was the signal to the storekeeper for a Like
even more humbly ask for an audience. Campbell, the well-known piano manufacturers
gala night at the village hotel (says August
a king the shopkeeper curtly informs me that of New York. They have a piano selling system
Carleton in The Traveling Man), I am hustling If he does need
his stock is amply supplied. which is meeting with wonderful success in
for trade day after day, and having each ex-
anything in my line the orders are generally trade building in various parts of the country.
pense item scrutinized by a member of the firm.
trifling and the price is so low that the mar-
It galls me to have to make out an itemized
The regular representatives of this concern
gin of profit amounts to nothing. Each one of have expressed great enthusiasm over the pos-
expense account. My territory used to cover
you boys sell some specialty that I used to carry sibilities of this plan, and it would be a capital
fifteen states, and sometimes visits were a year
in a general line. If I should mention a dinner
idea for talking machine men to address a com-
apart. Those were the times when a drummer some prospective buyer nowa-
or even a cigar to munication to this company requesting special
could have his samples shipped to a hotel and
days my cause is doomed. 'No bribery here, sir!'
information as to how this plan will work with
invite the trade of the town in his line to come not the ghost of a
is hurled at me. There is
talking machine dealers who are contemplating
and inspect his wares. While the storekeepers
show getting any better prices such as we used taking on pianos.
were partaking of the best the house afforded a.t
to. Local salesmen keep the buyer posted, while
my expense, I could play the part of genial host, price lists from all over the country are received
and when the conviviality was at its height, land
in the mail."
AN OFFER WORTH CONSIDERING.
every one of them for good sized orders. Not in
these times, gentlemen, not much! Catch any The American News Co., of this city, are mak-
storekeeper now putting himself to the trouble THE FIGURES TELL THE STORY. ing a special offer to this trade in their adver-
tisement which appears on the inside front cover
of calling at a hotel to inspect samples! If the
While somewhat startling, the announcement of this section, which will be of interest to all
salesman's case be as large as a Saratoga trunk
of the Card Printer Co. in this issue, is based talking machine firms looking for live side lines.
it must be carried to the store, and every means
on fact. The figures having been compiled from Beside being the largest publishers of view cards
and argument used to persuade the buyer to
records kept of these machines during the past in North America, this company are direct
give an insignificant order. Another thing is
two years, while in actual use, supplying as it agents for all the leading publishers in the world.
making the trade more independent of the travel-
does a universal necessity. The Card Printer is Their stock includes every known card of merit,
ing salesman.
one of the biggest money-makers ever brought and buying as they do, in enormous quantities,
"Twenty-five years ago most of the drummers
out in the slot machine industry, and, unlike the they can quote rock bottom prices on all lines.
started from New York, Philadelphia or Boston.
novelty devices, its attraction for the public is a Our readers should not fail to send for their com-
Now every town of importance has its wholesale
permanent one. Talking machine men every- plete catalog and vital hints on the successful
house, and their representatives reach every vil-
where should write them at once. handling of these goods.
lage and hamlet at regular intervals. This wait-
. ing on the storekeepers has completely turned
There is displayed in front of a concern in
their heads, and instead of looking forward to a MOVING PICTURE POSSIBILITIES.
Murray street, New York, the following sign:
salesman's visit with a general line and reserv-
Mr. Edison is experimenting with cinemato- "If you don't buy here, we both lose money."
ing orders for him, a dozen traveling men a day
are soliciting their orders on each individual graph films in color, but has not yet been able It takes a live fish to swim up stream. Any
specialty. to overcome the difficulty of photographing red. old lobster can float down.
"No suchprices, either, as we used to get, and it cannot be done instantaneously. He is
continued the veteran, lighting a fresh completing his simultaneous cinematograph and Salesmanship is the fine art of knowing a
boys,"
phonograph, and says that he finds no difficulty thing thoroughly and telling about it intelli-
cigar. "Why, if trade was good, my house could
simply smile at an expense account that included in making figures and voices act at the same gently.

16 THE TALKING MACHINE WORLD.

WE WANT LIVE FIRMS EVERYWHEI


PEERLESS SUCI

A Line Which Offers


Is a NecessifrjE

A Line On Which
1
Tt$
Except Price Mainteni a

THE PEERLESS SUCTION CLEANER


IS THE IDEAL MACHINE FOR HOME USE
A house cleaned every day with a broom is never clean, as the dirt rises to settle again, A
weekly cleaning
with the Peerless by the suction process is more effective and surely more healthful.
Brooms, brushes and carpet sweepers are harmful in their effect on rugs, carpets and draperies. The Peerless
renews their life and color.
It is difficult to use brooms and sweepers without much moving of furniture. The Peerless floor tools can be
used under and behind all heavy pieces without moving them. Daily or weekly cleaning by the ordinary method does
not save the semi-annual house cleaning, with rugs, carpets and draperies
removed for their usual "whipping." With the Peerless, semi-
annual cleanings are unknown.
Dirty carpets and rugs breed vermin, germs, odor and disease.
Brushes, brooms and sweepers force a part of the dirt further in
the Peerless takes it out.
Brushes, brooms and sweepers distribute a part of the dirt over the
furniture and draperies, also through the air you breathe. The Peer-
less removes it entirely.
With brushes, brooms and sweepers the same dirt is handled re-
peatedly. With the Peerless the dirt is handled but once.
Dirtmay be present although hidden in the fabric of your rugs
and carpets. The Peerless Cleaner cleans the fabric. It is not
superficial but goes to the bottom.
Cracks and crevices impossible of access with brooms, brushes and
carpet sweepers are easily cleaned with the Peerless which removes
all roaches, bugs and germs concealed.
In the store and office as well as in the home the Peerless
Suction Cleaner is ,a great time, labor and money saver. Talking
machine men will find it of especial value in keeping their stock clean
and salable.
Peerless Cleaners are easily carried from room to room and
every machine is guaranteed against defects in material or workmanship..

SPECIFICATIONS :

MODEL A— Hand power with 9 feet special


suction hose and
$15.00
Sectional floor tool,
tJtanitf att
MODEL B - Horizontal stroke, 1 2 feet special (Tow
suction hose and Sectional floor tool,

$25.00 271 BROADV


I
THE TALKING MACHINE WORLD. 17

AS EXCLUSIVE AGENTS FOR OUR


ON CLEANERS
Large Profits and
very Home

re No Restrictions
nd No Competition

THE PEERLESS SUCTION CLEANER AGENCY


THE IDEAL SIDE LINE
The talking machine business is one that depends to a large degree for its custom on the women folk—
:hey are the purchasers.

Here is something that will appeal to each and every one of them, and what is more, on their most susceptible

side, that of the Home and its proper management.

No one so fully realizes the immense amount of worry and care

necessary to keep a home in a clean, bright and cheery condition, and


anything that will not only give better satisfaction but will also decrease
the work 75 per cent, will be greeted with spontaneous approval.

Handle the Peerless Suction Cleaner and Every House-


keeper in Your City or Town will Advertise it For You.

Easy to demonstrate and occupying but little floor space they


make an ideal side line.

We Want You, Mr. Talking Machine Jobber or Dealer, to in-

vestigate this exceptional opportunity to broaden out and increase your


earning capacity; we don't ask you to take our word about the Peerless,
order a sample of each, electric and hand machine — test them thoroughly
in your store, your office or your house, and when you are convinced of
their utility and salability — write us concerning exclusive territorial rights

and special discounts to agents.

SPECIFICATIONS:
MODEL C— Electric motor for use with direct

1*0 (IhttUt current, 12 feet special suction hose,


feet special insulated wire cord and plug,
20

and Sectional floor tool - - $55.00


inn MODEL D — Same as Model C, except equipped
with motor for alternating electric current,
YEW YORK $65.00

18 THE TALKING MACHINE WORLD.


buying as many as they would have done should piano, which kept things stirred
SELLING POST CARD S FROM RACKS. up during the
they have been allowed to shop alone. intermission, and a talking machine which did
Customers Like to Wait on Themselves When There is something in the floorwalker's argu- the illustrated song stunt. As competition in-
Choosing Cards and Take Plenty of Time ment, and it strikes me that the same could be creased singers were employed to accompany the
Very Small Loss from Theft —
How the Au- done with many lines of low-price notions song slides, and this required, of course, a real
tomatic Selling Idea Would Apply to Other throughout the store. piano and a real pianist. The next step adopted
Lines —A Suggestion Worth Considering. The price need not be a penny for each article; by one or two of the .big down town shows was
let it run up to 5 cents, say. an orchestra of four or five pieces. This proved
Yesterday I was strolling through a big de- Call it "Our Penny Counter." No article on too expensive, however, and
it was reduced to
partment store and saw something new. Down this counter for more than 5 cents. Make your piano anddrum. This equipment furnishes
the center aisle were four very large revolving selections and pay the cashier. plenty of noise and the drummer can imitate the
cases filled with souvenir post cards. On the Lay off this counter in square bins and fill each various rough house stunts depicted by the films,
top of each case was this sign: "Post cards, 1 bin with goods at one price for choice, and have such as collapse of a building, the tumble of
cent; pay cashier." a price-ticket on each bin. a hero from the seventh story window, etc.
Between the two center cases in this row was Have a girl to take in change and keep the The patter of a horse's hoofs as the steed bears
the cashier's desk. stock in order and be pleasant. its rider to the rescue of the villain-persued her-
Customers were swarming around the cases, But don't let her attend any customer who is oine, the merry shuffling of the feet of the
and when one had chosen the cards he desired, shopping. southern nigger in a plantation break-down, the
he handed them to the cashier. She counted Let the goods and prices sell themselves. squeak of a pig as he wobbles away from a mur-
them and took the change. You could fix up a whole of a counter of this derous-looking farmer's wife, all give the over-
No one paid attention to the selling of the kind right from your present stock. worked drummer additional labor for the same
cards, and the first thing the average merchant You can pick goods for this purpose out of money and create a demand for traps. "Almost
would ask is: "My! Wouldn't the people steal your home goods, hosiery, neckwear,
jewelry, every new film brings the moving picture people
a lot?" ribbons, niching, laces, handkerchiefs and hun- skirmishing over here tor additional auxiliaries
I don't know. dreds of items from the notion counter. for the drum man," said a salesman for a small
I know that that cashier had no time to watch If it worked well you could get busy buying goods house this week. "Practically all the
for possible thieves, and I know that that firm goods a purpose for it. shows are using the drummer as the principal
had this system of selling postals figured down Would it work? part of their equipment now and he keeps us
to a profitable basis. I don't know. wiring east to keep up with the demand."
If they didn't they wouldn't have done it that This is just a theory of mine. Maybe you can
way. add to it. POSITIVENESS IN CHARACTER.
The lasttime I was in that store they sold Everything that ever did work was a theory
their post cards like any other merchandise first. We
should all endeavor to acquire a positive-
from behind the counter, with clerks to do the ness and strength of character so that those
selling and wrappers to wrap them up and a cash DEMAND FOR DRUMS AND TRAPS with whom we come in contact will feel an en-
carrier system to attend to the balance, says the lightening and encouraging influence. There are
Tramp in The Dry Goods Reporter. Created by the Moving Picture Show — How the many human beings in this wide world who need
I talked to a floorwalker, and he said they sold Drummer Helps the Pictures. a sustaining and agreeable personality cast about
ten times as many cards as formerly and he them in order to develop into charming men and
thought it was because they let people pick them (Special to The Talking Machine World.) women.
alone, so they would feel at liberty to take all the Chicago, 111., Jan. 10, 1909.
time to it they cared to. He thought that when The moving picture business in its latest de- Said an old merchant to his son: "When you
clerks were in attendance on the sale of penny velopment is creating an immense demand for are tempted to write a letter on impulse, write
articles that the customers felt that they were drums and traps. When the five cent theatres it. Make it as hot as you can. But don't mail it
taking up too much of the clerk's time for such began to blossom in Chicago, their musical
first until the next day. Nine times out of ten you
small sales, and consequently walked away before equipment consisted, as a rule, of an electric won't mail it at all."

ROLLER SKATES
USED EVERYWHERE

We manufacture a full An Ideal Side


line for RINK USE and Line
for SIDEWALK USE,
with Wood, Steel and
Catalogue sent on
Hemacite Rollers.
application.

Torrington, Conn.,
Union Hardware Co., U. S. A.
THE TALKING MACHINE WORLD. 19
as "photographic dry plates or films, twenty-five
MOVING PICTURE MANUFACTURERS' VIEWS ON TARIFF per centum ad valorem." The matter of the 65
cents per pound specific duty was therefore pro-
Present Interesting Statement Before Ways and Means Committee Describing the Method of
Production and the Growth and Importance of the Industry Those Who Control the Pro- — tested, and these protests have recently been

duction —
80 Per Cent, of Films Used Are Made in This Country The Present Duty and — argued, we understand, by the importers before
the Board of General Appraisers, of New York,
Its Uncertainty —
Duty of 45 Per Cent. Ad Valorem Asked For.
who have not yet decided the question. If this
special to The Talking Machine \\ urld.) These concerns comprise practically the entire specific duty is remitted by the customs author-
i

Washington, D. C, Jan. 4, 1909. manufacturing industry in this country, and ities, the films under the present tariff act will

At the recent tariff hearings by the committee turn out probably 99 per cent, of the moving be supject only to a duty of 25 per cent, ad
on Ways and Means, held in this city, the manu- pictures of American make. All of these con- valorem. A duty corresponding to that levied
facturers ofmoving pictures presented the fol- cerns, with the exception of Pathe Freres and by the customs authorities under section 17 of
lowing statement regarding duties on moving the George Melies Co., perform all of their man- the act (25 per cent ad valorem and 65 cents per
picture machines: ufacturing operations in this country, their pound) amounting in the aggregate to 30 per
Gentlemen: We, the undersigned, manufac- studios being located here and the negatives pic- cent, ad valorem is necessary, as we shall show,

turers ofmoving pictures, address the committee tures being manufactured at very great expense. if industry is to develop in the face of
this

on behalf of the moving picture manufacturing In the case of Pathe Freres and the G-eorge foreign competition. It is, however, unsatis-
industry of this country. Melies Co. the negatives are made in France factory to have any uncertainty on the question,
Moving pictures are of comparatively recent and are exported into this country and positive and the American manufacturers respectfully
origin,and at the date of the tariff act in 1897 prints manufactured from them here, but it is hope that a duty on moving pictures be specially
they were known only to a very limited extent interesting to note that the celluloid films for provided for in a future tariff schedule. Further-
and not considered an important article of com- both negatives and positives made by these com- more, it is a matter of common rumor that in
merce. At that time the pictures were usually panies are the products of the Eastman Kodak the near future the Eastman Kodak Co. intends
viewed directly in a coin-operated machine, Co., of Rochester, N. Y., which supplies a very to put out a noninflammable film, which, we

whereas at the present time they are projected large part of the films used by foreign manufac- understand, is not maue of celluloid or pyroxylin
upon screens so as to be simultaneously viewed turers for their own home consumption and for -r collodion, so that unless a definite duty is now

by hundreds of persons. It is true that to a very exportation to the United States. laid there will be grave doubt whether any sec-

limited extent projecting machines were in use Up to the past year considerably more than tion of the present act applies to this industry-

in this country in 1897, but such use was practi- half of the moving pictures used in the United ADVANTAGE OF FOREIGN MANUFACTURERS.
cally limited to a few foreign exhibitors and it States were imported, but with the removal of The industry is a young and struggling one
has not been until very recent years that the the Pathe plant of this country in the summer of and is jeapordized at all times by the importa-
tion into this country for foreign films. In fact,
industry has developed to an extensive size, al- 1908 the large importations of films by them were
though, as is well known, the art was first de- stopped and an equivalent amount added to Ameri- the moving picture industry, so far as the films

veloped in his country by Mr. Edison a number can manufacture, so that at the present time prob- are concerned, offers an opportunity par excel-
of years before. ably upward of 80 per cent, of the moving lence for "dumping," because the foreign manu-
Because ot these facts, moving pictures were pictures used in this country are manufactured facturer has a lar°-e home market from which he
not specifically provided for in the act of 1897, here. makes a profit, and he can afford to regard his
either as to the machines, which, like the magic The valueof the actual investment at the negatives as being paid for by the European
lantern, project the pictures on a screen, or as present time in manufacturing plants in this trade. Prints can be struck with the same
off

facility as one would make copies of a photo-


to the pictures themselves, comprising very long country, excluding patents, trade-marks, and
strips of celluloid from 1 to 2,000 feet in length, good will, is over $2,000,000, and between 1,000 lithographic plate, and the foreign pictures which

and containing an enormous number of photo- and 2,000 employes are actually engaged in mak- are thus sent to this country are brought here for
graphs of moving objects. ing the pictures, but the industry is developing very much less than the cost of manufacture to
METHOD OF PRODUCTION. rapidly and will, no doubt, in the future be very the American producer. The foreign manufac-
The production of moving pictures is essen- much larger. turer, unless suitable protection were given,
tially an work, the scenes being acted by
artistic COST OF AMERICAN MANUFACTURE. could afford to foreign-made moving pictures
sell

trained performers before a moving picture At the present time the cost of moving pictures in this country for 6 cents per foot and still

camera containing sensitized negative film and in to the American manufacturers is not far from make a handsome profit, because his negatives
large studios having most of the accessories of a 6 cents per foot, the raw material purchased from have already been paid for by the demand in his
theater, and it was not unnatural, therefore, that the Eastma.i Kodak Co. costing 3 cents per foot, home market and the prints which would be
the business should have found its first great the cost of printing and developing and fixed sold in this country would not cost more than 4

development in France. charges amounting to about 1 cent per foot, the cents per foot. With the present duty, however,

In recent years, however, the American manu- remaining 2 cents being taken up in the cost of of 25 per cent, ad valorem based on an invoice

facturers have very materially improved the manufacturing the negative. Of course, the cost value of 6 cents per foot and an additional 5 per
quality of their output, so that the domestic pic- of making the negative depends very largely cent, for the specific tax, the entire duty which

tures compare favorably with the best foreign upon the subject-matter and, in the case of an the importer pays amounts to about 1.8 cents,

productions. outdoor scene, the cost may he very low, and. so that the foreigner can land his films in this
country for about 5.8 cents per foot or very
Having obtained a suitable negative film in the besides this, the negative cost per foot depends,
many copies or positives of course, upon the number of positive prints slightlyunder the cost of manufacture by the
studio, as explained, as
are printed therefrom as may be necessary, and it is a fair statement to make
actually sold, but American producer.
these copies or positives are sold by the manu- that the average cost of the negative film per THE DUTY WHICH THE INDUSTRY REQUIRES FOR ITS

facturers to various rental exchanges, by whom foot is not far from 2 cents. The
which films PROTECTION.
they are rented out from day to day to the many thus cost the American manufacturers about 6 American moving picture manufac-
All that the
thousand 5-cent theaters or nickelodeons. cents per foot are sold in this country for prices turers ask the maintenance of a duty which
is

IMPORTANCE OF INDUSTRY. ranging from 10 cents per foot down to 5 cents places their domestic films on an equality with
At the present time, the business in this per foot, depending upon the age of the film, the imported foreign films, so that both practically
country, so far as manufacturing is concerned, is the deterioration in value when a film is not compete on the same cost of production. A duty
conducted by the following companies: sold promptly being such that the manufacturers of 30 per cent, ad valorem, to which the present
American Mutoscope and Biograph Co., whose are compelled, in order to get rid of them, to sell duty amounts in the aggregate, would add no
studio is located in New York City, and whose them below cost. In other words, the moving more than this, and, if provided, the American
printing and developing plant is located in Ho- picture manufacturers are compelled to sacrifice manufacturers would be able to encounter the
boken, N. J.; Edison Manufacturing Co., of their product when it is no longer current, in competition of the foreign manufacturers, who
Orange, N. J., whose studio is located near the just the same way that a magazine publisher is would then be required to sell their pictures in
Bronx Park, New York, N. Y., and whose de- unable to obtain the ordinary price for an out-of- this country on terms of exact equality with the
veloping and manufacturing plant is located at date copy of his publication. domestic product. We respectfully ask that this
Orange, N. J.; Essanay Co., with a studio and THE PRESENT DUTY AND ITS UNCERTAINTY. duty be specifically provided for in the forthcom-
printing and developing plant at Chicago, 111.; When moving pictures were first imported into ing tarfiff schedule. As a matter of fact, the
Kalem Co., with a studio and printing and de- this country, they were classified by the customs readiness with which foreign pictures may be
veloping plant in New York City; S. Lubin. authorities under section 17 of the act as "articles dumped in this country would apparently make
with a studio and printing and developing plant of which collodion or any compound of pyroxylin it necessary, in order that the industry may be

in Philadelphia; George Melies Co., whose studio is the component material of chief value, sixty- properly protected, to have the tariff actually
is in Montreuil, France, and whose printing and five cents per pound and twenty-five per centum raised. This is especially true when we consider
developing plant is in New York City; Pathe ad valorem." The specific duty of 65 cents per the fact that the invoiced value of 6 cents per
Freres, whose studios are located at Paris, pound corresponds to substantially 5 per cent, or foot placed on these films by the customs author-
Vincennes and Montreuil, France, and whose more on an invoiced value of 6 cents per foot ities in New York is purely arbitrary, since it is
printing and developing plant is located at Bound or 1 franc per meter, which is the valuation ac- a well known fact that foreign films are now
Brook, N. J.; Selig Polyscope Co., whose studio cepted by the customs authorities in New York. being imported into this country for as low as 5.4
and plant are located at Chicago, 111.; and the The importers, however, protested against this cents per foot. If, therefore, foreign films were
Vitagraph Co. of America, whose studio and plant classification and urged that the films should dumped in this country at cost (excluding the ex-
are located near Brooklyn, N. Y. have been classified under section 458 of the act pense of the negatives), the invoice value might
20 THE TALKING MACHINE WORLD.
be reduced to as low as 4 cents, so that the duty should have, which under the present act is 45 dealer. There is no question as to the truth of
of 30 per cent, would enable them to leave the per cent, ad valorem. this.
custom house at a total cost of 5.2 cents, or Very respectfully, We speak of a window being made attractive.
aimost 1 cent below the actual cost to the Ameri- H. N. Marvin, In just the same manner any section of the store
can manufacturer. Vice-President American Mutoscope and Bio- may be lighted up in a pleasing manner with the
At the present time moving pictures are im- graph Company. beautiful title pages of sheet music. There is an
mensely popular, a very great demand exists for Frank L. Dyer, opportunity for business here which should not
them, and good, but by no means large, profits Vice-President Edison Manufacturing Company. be overlooked, u is a field worth exploring, for
are obtained by the American manufacturer, as George K. Spoor, it promises the most satisfactory kind of results.

well as by the importers of foreign films; but President Essanay Company. One of the best selling instrumental catalogs
this situation is due largely to the fact that the Samuel Long, at present on the market is that of the E. T.
demand is greater than the supply, and when President Kalem Company. Paull Music Co., who publish all of E. T. Paull's
normal conditions are reached and becomes it Siegmund Lubin, great march compositions, which have a tre-
a question of more active competition between J. J. Lodge, mendous sale all over the country.
the American and foreign pictures the American Vice-President George Melies Company. One of the chief characteristics of this catalog
manufacturer will be no longer able to stay in J. Berst,
A. is the continual steady sale of the various in-
the business unless he is given protection to at Vice-President Pathe Freres. strumental numbers. has been fourteen years
It
least the difference between what it costs him W. N. Selig, since E. T. Paull placed his first composition,
to make the pictures and the cost at which such President Selig Polyscope Company. "The Ben Hur Chariot Race March," on the mar-
pictures can be laid down in this country. W. T. Rock, ket. Since that time there have been any num-
The industry which we represent is not large President Vitagraph Company of America. ber of big sellers on the market, both instru-
when compared with many American industries, mental and vocal, which at the present time are
but it contains the germ of enormous possibilities, practically dead, whereas the sale of "The
and the time may not be far distant when most STRIKING SHOW WINDOWS Chariot Race" has increased every year since it
of the theatrical entertainments in this country was first placed on the market. This experience
will include, as a very important part, a moving May With the Title Pages of Music
be Created is the same as with the additional march com-

picture machine. —A Line Which Blends Harmoniously With positions of E. T. Paull's, which have been issued
THE DUTY ON MOVING-PICTURE MACHINE. Talkers —
A Suggestion to Wide Awake since "The Chariot Race."
So far as the duty on machines is concerned, Merchants. Talking machine dealers from one end of the
at the present time this is 45 per cent, ad country to the other will find the publications of
valorem. It is difficult to make a fair statement Talking machine dealers have not t ppreciated the E. T. Paull Music Co. big sellers and the uni-
as to the exact facts of this duty for the reason as yet the benefits of many side lines which can versal satisfaction they give makes it both a
that the conditions of the American fire under- be used as a drawing power to their establish- pleasure and a profit to push the sale of their
writers require the use of attachments and im- ments. Take, for instance, sheet music. music.
provements which have so far not been adopted What an attractive show window may be In this section of The Talking Machine World,
by the foreign manufacturers, so that practically created with this attractive stock. dealers will find a page advertisement of the
no foreign machines are imported. The manu- Take some of the bright title pages and the E. T. Paull Musicmaking a special offer on
Co.,
facture of moving picture machines is, however, merchant may prepare a striking window in con- their which should be taken ad-
publications,
an ordinary mechanical operation. Of the under- nection with talking machines. And when you vantage of by every talking machine dealer. It
signed, only the Edison Company, the Selig Com- come to think it over, what line can be more will certainly be well worth the time and atten-
pany and S. Lubin are active manufacturers in harmoniously blended with the sale of talking tion of every dealer to consider the proposition
this country of these machines, although they are machines than music? they offer, inasmuch as the special offers they
also manufactured by other makers in this We would suggest to our readers that they make are the lowest prices ever made to the
country, who may he heard by the committee. take up the subject of representation with lead- trade.
Our conclusion regarding machines, therefore, is ing music houses. Certainly, there are business
that they should have the same degree of pro- arrangements which may be entered into which Every firm needs a head, but no firm can
tection that any similar piece of machinery will result in profit for the talking machine profit from blockheads, deadheads, or soreheads.

100% PROFIT for Jobber and Dealer.


Two Parts— Holder and Blade.

It's all in the Blade Equal to any $5.00 Razor

iyy | Packed In a Metal or Cardboard Box. Three "Burham" Blades. Dzvf^iSIc* -frv«» OC/r
1MO. 1 A Perfectly Finished Nickeled Handle. Complete Instructions In Box. lyClclllS IUl Zjt.
1\T
\yO,
^
Zt
A Highly Finished Silver-plated Handle. Seven ••Burham" Blades.
Packed in an Imitation Leather Box.
D/i4-«iSl£5 f^** tZflr>
lyvltlllo IUl OUl.
XT/-v 1 An Extraordinarily Fine Gold-plated Handle. Seven "Burham" D/-»+«llo mi A «pl.
£ fid
1>0. %J Blades. English Cloth Covered Wooden Box, Plush Lined. KclallS IUl I Ot. 31111 UUI

SPECIAL PRICES TO JOBBERS AND DEALERS

The Burham Safety Razor Co., inc.


64=66 Murray Street, New York, IN. V.
THE TALKING MACHINE WORLD. 21

A NOVELTY IN PICTURES.
Moving Pictures of Naval Training Station at
Newport.

An Income for Life (Special to The Talking Machine World.)


Newport, R. I., Dec. 31, 1908.
For the first time in the history of the Navy
Department permission was given to-day to take
pictures at the Naval Training Station for mov-
ing picture shows. A professional poser appeared
on the scene. The man went through the various
details of a recruit appearing on the island as a
"rookie," and the progressive stages through the
various barracks, until he has become a trained

CARD
Will you product ready for drafting to a sea-going vessel.
While the film will be produced to afford amuse-
ment, its circulation through the thousands of
PRINTE picture shows about the country will undoubtedly

ttour
v
name prim
onlZcar^
pay assist in enlisting. For that reason the govern-
ment afforded every possible facility for the mak-
ing of the pictures.

M. H0HNER INCORPORATED.
$3,000 The Celebrated Manufacturers Take This Step
in Germany Merely as a Business Precaution
— Went Into Force on January 1st.

for a life of
The incorporation
of M. Hohner, manufacturers
harmonicas and accordeons, Trossingen, Ger-
many, is announced as having gone into effect
January 1. The concern is incorporated in Ger-

income many, with a capitalization of 4,000,000 marks


($1,000,000), the
Hohner, managing partner
five brothers,
of
including
the American
H.

branch house, 475 Broadway, New York, being


named as incorporators, directors and officers.

of over This step was taken simply as a business pre-


caution.

INCORPORATED THIS MONTH.

$3,000 The Unique Novelty Co., New York, has been


incorporated at Albany with a capital of $20,000
to manufacture postcards, Easter cards, pictorial
and other novelties. Incorporators: Dudley E.
Phelps, 48 East 75th street, New York; Thomas

per F. Garrity, 286 President street; Patrick Moffat,


33 Marion street, both of Brooklyn.

The O'Brien Electrical Tubular Lamp Co., of

annum? Camden, has been incorporated under the laws


of the State of New Jersey, to manufacture elec-
tric and gas lamps, globes, tubes, signs, novelties,
etc., with a capital of $300,000. Incorporators:
Walter C. Waldron, 431 Washington avenue,
Brooklyn; William P. Fairman, 740 Drexel Build-
ing, Philadelphia; Dennis J. O'Brien, 5000 Locust
street, Philadelphia; Matthew Jefferson, 301
Market street, Camden.

The Bart Manufacturing Co., Lynn, has been

CI No time incorporated under the laws of the State of


Massachusetts to manufacture and sell novelties
with a capital of $20,000. President, Walter E.

taken from Bartholomew, Lynn; treasurer and clerk, George


L. Johnson, 34 Mt. Everett avenue, Boston.

The R. E. Taylor Co., New York, has been in-


your regular corporated under the laws of the State of New
York, with a capital of $50,000, to manufacture
moving picture machines and accessories, photo-
business Jt Jt graphic business, theatrical, etc. Incorporators:
Elmer E. Earnshaw, 1240 Broadway, New York;
Roy E. Taylor, 941 Simpson street, The Bronx;
Charles F. Goddard, 15 William street, New York.

American Phono-Film Co., No. 134 Monroe


street. Chicago, have incorporated to manufac-
ture phonographic and photographic supplies;
capital, $25,000. Incorporators: Lavern W.
Thompson, William C. Burns, M. Morrison.
For particulars address
The Cowles-Camp Co., of Rochester, has been
THE CARD PRINTER CO. incorporated with the Secretary of State of New

79 East 130th Street .... NEW YORK CITY


York to manufacture metal, wood, card and
paper novelues; capital, $25,000. Incorporators,
Charles D. Camp, Ward H. Fisher, Howard F.
Barnes, Rochester.
22 THE TALKING MACHINE WORLD.
woman had a much better
in the store said they lines to their customers; the new issue of records
THE OUTLOOK N THE CAMERA TRADE I
one for a and here it is."
dollar, brings your customers back month after month.
Fred K. Townsend, of the Seneca Camera Co ,
The father naturally was vexed; not at the Perhaps they ask for things. If you get many
Rochester, N. Y., Speaks Optimistically Re- boy, but at the mean trick played on him. "You inquiries for the same thing that
garding the Future of the Business Rapid — take that back to-morrow," he said, "and get the
is
One successful general store-keeper never would
a pointer.

Development of the Camera Permits


other one, and make her give you the change." say he did not have any article that was in-
Amateurs to Get Almost as Good Results as After school on the following afternoon, the quired for, but would reply, "I am getting it in;
Professionals — Summer the Best Season for
boy did as was ordered, and came home with his call again in a few days."
Selling Cameras.
report. "She wouldn't take it back," he said. Don't injure your present business for the sake
The Talking Machine World.)
(Special to
"They won't take back anything after it has been of experimenting with new lines. Don't go in
Rochester, N. Y., Jan. 8, 1909. kept twenty-four hours." debt for new lines, expecting they will make
In a chat recently with Fred K. Townsend, The father knew what would happen if he good before the bills are due; but when your
secretary and treasurer of the Seneca Camera went down to the store, but thought best to drop line of talking machines and records is complete

Mfg. Co., of this city, he said: "Here in Roches- it. He simply passed a word to his wife, and and there is nothing you can add that would en-
ter we are taking all bets that our good old the store lost from henceforth a customer who on hance your revenue and you have some spare-capi-
Uncle Samuel will start something right away; the average was good for ten dollars a month. tal, then look to add some new attraction. What?

at least as soon as he has changed business man- That depends upon your locality and trade. For
agers. When Mr. Taft gets under way he will one -dealer it might be music and musieal in-
undoubtedly swing along with some consider-
THE BUILDING OF A BUSINESS. struments, another jewelry or optical goods,
able momentum, and we expect more motion and while fire-arms and sporting goods is always a
A Story Which Goes to Show How Side Lines
good line. It is sub-divided into many lines and
less emotion. Business is coming
"Replying more seriously to your query in re-
all right.

Help to Develop a Business The Success of
you can take up one line at a time. Revolvers
the Subject of This Talk Can be Duplicated
gard to the general trade outlook, permit me are something that always sell. They take up
by Any Live, Ambitious Reader of This De-
to add that camera makers are as busy right now very little space but are attractive.
partment Who Is the Owner of a Store.
Aim to do just as much talking machine and
record business as ever, plus all that you make
[Written for the Side Line Section of The World, by
F. B. Warner.]
on side lines. If you execute these ideas prop-
was was erly you will be surprised at your progress made
It just an ordinary pawn-shop; it
in a year's time. Start with a few good special-
started in a city of about 60,000 population, by

a man named well, we will not reveal his iden- ties, something that is attractive both in price
and quality. There are just as many corner-
tity (because he is still in business) but will
simply call him John Enterprise Integrity. stones to build on in the talking machine busi-
ness as in any other business. Don't get dis-
John first had a hole in the wall and loaned
money on such collateral as pawn-brokers in couraged, brother.
general come in contact with. John knew mer-
chandise, was shrewd and conservative (by the GAMES AS A SIDE LINE.
way he was a "Yankee") as a mere matter of
course he prospered. Form an Attractive Quick Selling Line for Deal-
Our hero soon realized that he required a ers Who Wish to Add Paying Novelties.
watch maker; later on he had five, but before
he reached the stage where five watch makers An attractive, desirable side line and one that
were needed other developments were taking adds brilliancy and interest to the store is a
place in his shop. His unredeemed pledges were line of leading games.
not sufficient to supply the demand of the bar- Pastime Picture Puzzles, made by Parker
gain seeders, therefore to supply this demand Bros., the game of Deck Ring Toss (which had
new goods for which there was a constant de- a very large sale in numerous sporting goods
mand were put in stock. This was nothing houses). Pit, Crazy Traveler and Japanola are
new; otherpawn-brokers had done the same items of great interest. To these should be added
before; John's methods of doing it were new, playing cards. The idea of the dealers should be
that's all. He did not attempt to make the to carry perhaps a dozen of these standard games
new goods appear old; he sold them for what such as above named, these having sale all the
they were. To illustrate, the writer was in his year round and as most of the sale is in the
place one time when a customer inquired if he range from 50c. to $1.00, they move quickly
FRED. K. TOWNSEND.
had a high grade second-hand shot gun, men- where they are displayed and give brilliancy and
as they wantand they would much rather
to be,
tioning one or two standard grades. John life to a store, which is a thought well worthy
be busy as they are than talking about pros- promptly replied "No, but I have them new." always of a dealer's attention.
pects.
The customer demurred on account of the price. A side line of this class dees not require much
"Of course it is true that we
could do more;
Oh, yes, John responded, there's nothing new money to start. Fifty to one hundred dollars
the fact is, weare extending our business all the
so cheap as second-hand, nor nothing second- will sample these lines for a dealer. Few dealers
time, that's why we are in the trade. The
hand quite so good as new. With such logic can afford to pass by a line of this class in con-
camera business is Arm foundation,
built on a
as this seekers for second-hand goods were nection with sporting gocds. A trial is relatively
for pictures everybody.
interest Of late years
changed to new. inexpensive and results in nine cases out of ten
inventive attention has been turned upon sim-
After a time an adjoining store was added to in a development of a very sizable business and
plifying processes of picture making, until to-day
John's hole in the wall and the new lines added one which catches the fancy of the public, acting
the beginner will get as good results with his
began to take the form of distinct departments. which is a
as an added attraction to the store,
first achievement as the expert decade ago
of a
To-day John Enterprise Integrity occupies an valuable Parker Brothers, Inc.,
consideration.
used to attain after months of study. Then,
entire building; his pawn-shop has become a Salem, Mass., are among the largest manufac-
again,photography is profitable. There is al-
department store with a manager for each de- turers of games of this class.
ways sale for good prints of interesting sub-
partment; his gun and sporting goods depart-
jects.
ment occupies an entire floor; other lines are
"I know that the camera trade are apprecia- WRITING PINS AND RINGS.
equally as important in size.
tive of your efforts to interest talking machine
The pawn-shop department still exists, but its Of the many novelties in the jewelry line the
dealers in cameras as a side line, and I am con-
business is done in a space no larger than the "writing pin" and "writing ring" are worthy of
fident that you will be successful. The heaviest original hole in the wall, which makes itself
season in the camera business is in the summer, special mention. As is implied by their names,
evident that if John had always adhered strictly these articles are, respectively,- a combination
which, as I understand it, is the lean season
to pawn-broking his success would have been a scarf pin and pencil and a ring, similarly
for the talking machine business. For that and
small one: equipped.
other reasons it seems to me the two lines of
NOT ASHAMED OF ORIGINAL BUSINESS. Both are arranged to use the regulation small
trade would work well together. Tt needs only
Although pawn-broking is to-day only a unit leads made for fancy pencils, and are of prac-
push to win success."
in the establishment, the pawn-brokers' sign of tical utility for use in emergencies. They are
the golden balls is the first that catches the made in a wide variety of styles and of solid
TOOK ADVANTAGE OF A CHILD. gold as well as plate and, to quote the manufac-
eye as you approach the building from either
A small hoy importuned his father for a base- side. I once inquired of the manager if he turer, "literally sell themselves."
ballmask. "I can get one for twenty-five cents thought the pawn-shop was to any great ex- The gold pencils are invisible while the articles
down at the notion store," he said. tent a factor in building up the business, to are being worn and do not in any way detract
His father gave him a dollar bill and said: "All which he replied: "Yes, it supplied both adver- from the fine appearance of the goods.
right. Run and get one." tising and customers; that the old man (John) The marginof profit on this line is large, and
In a few minutes he came back. "Where's the saw the opportunity and rose to it." it should prove an attractive addition to the
change?" the father asked. Talking machine dealers have one of the stock of the dealer who is looking for something
"There ain't any," said the little fellow. "The greatest opportunities to introduce new side at once up-to-date and unusual.
THE TALKING MACHINE WORLD. 23
not only a nice thing to have such a reputa- Union product and said:
HERE AND THERE IN THE TRADE. It is "There is the best
tion, but, you know, a little extra 2 per cent, seller I've got. The only kick I ever have is that
Conditions Improving Everywhere Increased — does somehow figure up enormously by the end I can't sometimes get the goods fast enough."

Call for Bicycles —Preparing for Tennis Sea- of the year. Sort of makes you feel good all * * * *

son — Roller Skating Becoming More Popular over, too. Chas. Mayer, the well-known novelty manufac-
— Reflectograph Now in Demand —Camping . * * * *-
turer of Rochester, N. Y., reports an unexpectedly
Equipment and Cameras Excellent Side Mr. Wright, the head of the well-known firm large demand for his post card projecting ma-
Lines for Talking Machine Dealers. of Wright & Ditson, spoke very encouragingly of chine, known as the Reflectograph. This machine
the outlook for tennis goods and supplies when is one of the most powerful on the market and
After an extended tour throughout the coun- seen by The World the other day. This game reflects all objects with remarkable clearness.
try and after making a close study of conditions has steadily grown in popularity in this country Dealers would do well to investigate this article,
in various sections, it is apparent that business until to-day it almost rivals its national com- as it sells for a price well within the reach of all,
during the coming year will take a wonderful petitor (baseball). One of the best things about allowing a handsome margin of profit.
spurt. Everywhere one goes it's the same story. this line is that it brings to the dealer's store * * * *

Dealers and jobbers in almost every line, after —


the better class of trade a customage that have One of the best and least exploited lines in the
having taken inventory, are finding their stocks money to spend and spare no expense in satis- sporting goods field is that of tents and camping
run down and are now rushing off their orders fying their hobby. equipment. This branch of the industry has
to the factories lest they be caught short. What leaped into prominence during the last few years
is the consequence? Manufacturers who have The Stevens Arms & Tool Co., of Chicopee and every summer adds a large number of con-
been taking things easy are suddenly swamped Falls, Mass., are preparing to bring out several verts to this healthful recreation. The line is an
with business, and though in many cases running new model guns, and hope to be able to give de- extensive one, and takes in not only tents but
extra shifts, find impossible to make prompt
it tails by the time the February World goes to cooking utensils of all kinds, clothing and a hun-
deliveries. 1908 with its many disappointments press. dred and one other articles, all of which win
is now a thing of the past. The new year, laden * * * * . * mean much profit for the dealer handling them.
with golden opportunities, is before us. Are you The Horton Mfg. Co., of Bristol, have inaugu- Make your store headquarters this year; a little
preparing to get your share? If not, why not? rated an extensive advertising campaign in all money spent in the local papers will do much
It is time to wake up. the leading periodicals' throughout the country. and stir up a horde of new prospects.
* * * * Dealers handling their lines will find this a big * * * *

"In the bicycle line there is almost sure to be help, as it not only saves them money, but will The Seneca Camera Co., of Rochester, N. Y.,
an increased demand for the coming season." So bring them numerous new customers. one of the largest independent manufacturers in
says the New York Sporting Goods Co. Now * * * * this business, reports the outlook for 1909 as
that manufacturers in all lines are beginning to Who said skating has died out? You
roller highly encouraging. Their products are known
operate again with a full complement of men, the wouldn't think so if you had been along with the world over for their high standard, and all
factory workers will once again have use for this The World- representative when he visited the a dealer has to do to move his stock is to hang
admirable conveyance, and dealers can feel justi- extensive factories of the Union Hardware Co. at out his sign and let the people know he has them
fied in making sales on the instalment plan. We Torrington, CoEn., a week ago. This enterpris- in stock. Such is the power of a name.
also understand that the advantage of bicycling ing concern have just closed the biggest year in * $ 4c *

from the standpoint of health is again in the air, their history. To-day no matter where one goes To sell a customer goods, and to sell and tie
and it is certainly true that many old riders their famous and fishing rods will
line of skates him to you for good, are two different things.
are turning to the wheel. Good work. Put a be found. Dealers and jobbers who have pinned Transient trade is all right, but regular custom
little more ginger in your talk this year, Mr. their faith to their standard are more than satis- is better. Acquire the art of making friends
Dealer, and we'll yet have the old palmy days fied. For example, not long ago a World repre- with your patrons. It pays.
back again. sentative, in looking around for good side lines * * *
• * * * for the talking machine trade, called on S. B. Your some sales. Don't
best salesmen will lose
Do you bear a reputation for always discount- Davega, of this city. When asked for his advice expect a man to be a successful hypnotist for
ing your bills? No? Well, try it for a while. on the subject, he unhesitatingly pointed to the ten or twelve dollars per.

FOR LIVE DEALERS ONLY


Here is a chance, Mr. Talking Machine Dealer, to form an alliance with a
business concern which will mean a revolution in the money-making powers ofyour
business.
We have the product and the plans which will help you to make money easier
and more rapidly than ever before.

KOHLER & CAMPBELL


have a Piano Selling System which works Wonders For Dealers who co-operate with
them. Positively sells pianos without expense to dealers. Without question the
greatest scheme ever inaugurated. Hundreds of their representatives have reaped big
returns from the plan. Why not you?

Do
not delay writing for particulars concerning this business creating propo-
sition. Delays will mean the postponement of money making. Can you afford to delay ?
You can command our experience and knowledge gained and immediately
apply it to your own trade development.

WRITE FOR PARTICULARS


PIANO
KOHLER & CAMPBELL, MANUFACTURERS
STATION G, New York City
Note— Mention "Side Line Section.' DO IT NOW
24 THE TALKING MACHINE WORLD.

TALKING MACHINE DEALERS!!!


Does This Interest You?
WHY NOT CARRY A SMALL STOCK
OF GOOD SALADLE SHEET MUSIC ?
GOOD PROFITS SMALL OUTLAY
<H It is in keeping, and right in line with your present business.

You can make your expenses from the sale of sheet music

alone, without any additional cost to your present business.

(J Why not give it a trial ? You have everything to gain and


nothing to lose by handling our Publications, which are the
handsomest issued by any Publisher in this country.

ji LlirtL MVTIfF
SPFflAI iwiKJ..
GREAT REDUCTION IN PRICE ON OUR
BEST SELLING PIECES
Every Talking Machine Dealer Should Certainly Take Advantage of This Special Offer
We give a specially selected below of our very best, steady-selling publications, on which
list

we are making a special offer to Talking Machine Dealers who will make up an order, giving
the number of copies wanted, of any of the pieces named below, and who will mail the order to
us not later than February 10th, mentioning this "ad." Every piece is a good seller.

Magnificent Titles— Elegant Editions - Splendid Music— Easy to Play— Easy to Sell— Always Give Satisfaction

NOTHING BETTER PUBLISHED


BEN HUR CHARIOT RACE. THE TOLLY BLACKSMITHS. MIDNIGHT FIRE ALARM. SWEET IRENE SCHOTTISCHE.
CHARGE OF THE LIGHT BRIGADE. A SIGNAL FROM MARS. PAUL REVERE'S RIDE. ROXALA (Dance Characteristic).
AMERICA FOREVER MARCH. ARIZONA MARCH. THE TRIUMPHANT BANNER. THE ROMANY RYE. (Intermezzo).
DAWN OF THE CENTURY MARCH. ELKS GRAND MARCH AND TWO- SILVER SLEIGH BELLS (Novelette). PASSING SOLDIERS PATROL.
CONOUEROR MARCH AND TWO- STEP. THE STORM KING MARCH. PHANTOM DANCE.
STEP. WE'LL STAND BY THE FLAG. THE CIRCUS PARADE. QUEEN OF BEAUTY (Waltz).
ICE PALACE MARCH AND TWO- UNITED NATIONS MARCH. THE BURNING OF ROME. CUPID'S AWAKENING (Waltz).
STEP. SUNSET MARCH AND TWO-STEP. WARMING UP IN DIXIE. SWEET MEMORIES (Waltz).
MARDI GRAS MARCH AND TWO- THE MIDNIGHT FLYER. UNCLE JOSH'S HUSKIN' DANCE. THE STRANGER'S STORY (Waltz).
STEP. THE HURRICANE MARCH. UNCLE JASPER'S JUBILEE. RICHARD CARVEL (Waltz).
N. Y. AND CONEY ISLAND CYCLE. THE MASOUERADE. PLANTATION ECHOES. THE WITCH'S WHIRL WALTZES.
DELLA FOX (Little Trooper). ZIZ (March-Two-Step). DANCE OF THE FIRE FLIES. NERO'S DELIGHT WALTZES.

READ THE SPECIAL OFFERS WE MAKE TO TALKING MACHINE DEALERS


To any Talking Machine Dealer who will write us and mention this "ad." we will agree
to make the following special rates for an introductory order of our Publications
We will supply 5 to 25 copies at 10
(< (<
cents a copy
(< «< a
30 to 50
c« (< g »t c« <(
55 to 75
100 and over

It is absolutely necessary to mention this ''ad." to obtain these special low prices. Order now.

SEND SAMPLE ORDER AND WRITE US FOR ANY INFORMATION YOU MAY WISH ABOUT HANDLING MUSIC

Send Your Order Direct to the Publishers

E. T. PAULL MUSIC CO.,


46
^gJ%Smtn
y
THE TALKING MACHINE WORLD. 25

OUR CHICAG O NEW S BUDGET. point is that women form a large percentage of
SPECIAL POST CARD OFFER
the record purchasers, and in their frequent
Post Cards and the Tariff —
Sewing Machines visits to the store can easily be interested in Made by the F. & H. Levy Mfg. Co. of New
as a Side Line —
Talking Machine Dealers the latest models of sewing machines. York Should Appeal to Live Dealers.
Using Goods as an Auxiliary The Output— Many of the Chicago talking machine dealers
Co. Makes Its Debut — Other Items Worth are using sporting goods as an auxiliary line. An excellent opportunity to install a
post-cards at low cost
line of

Noting. This line is always a seasonable one, with its is offered by the F. & H.
fishing tackle, golf equipment, baseball goods and Levy Manufacturing Co., New York, who have a
(Special to The Talking Machine World.) tennis rackets for summer use; guns, ammuni- new rack and 3,000 cards for the special in-
Chicago, 111., Jan. 2, 1909. tion and necessary clothing, to say nothing of troductory price of $25. The rack holds 300
Various expressions concerning the tariff on football goods for fall; hockey sticks, skates and cards and runs on ball bearings facilitating in-
imported post cards are to be heard among the sleds for the red corpuscled winter lovers. Sti ik- spection by the customer. The cards are all
local manufacturers. Some hold that the duty of ing window displays can be made of these goods. good quality, lithographed and embossed and
5 cents a pound on imported souvenir post cards The fact that there are no better athletes and including, as they do, new styles of Lincoln's
should be greatly increased. Others take a differ- sport-loving people in the world than can be and Washington's birthday, Easter and St. Pat-
ent position and say if they cannot produce an found in this country, and that these are con- rick's Day and Fourth of July cards, etc., they

article of such obvious superiority that the con- fined to no particular locality, is evidence of the should enjoy a ready sale. As a matter of fact,
sumer will prefer it, they are willing to forfeit salable qualities of these goods. the cards themselves, if sold separately would
their share of the trade. The post card line is Fountain pens have become a modern neces- bring over $25, and the rack, with the first order,
one that can be handled to advantage by every sity,and a good display on the record counter, is an inducement not to be overlooked.

talking machine dealer and one that should be reinforced by an attractive showing in the store
utilized by them in the expansion policy that is window, should be the means of turning many a THE PRESIDENT INK PENCIL.
becoming general. quick sale and materially enhancing the dealer's
Attractive Side Line for Talking Machine Men.
The moving picture business has become an profits.
enormous one in this city. Nickel theaters are Talking machine jobbers are becoming alive to (Special to The Talking Machine World.)
springing up more rapidly than ever, and the the advisability of catering to the demands of the Chicago, III., Jan. 7, 1909.
town seems to be moving picture mad. Films of dealers for attractive side lines. James I. Lyons, The President ink pencil is offered to dealers
almost every conceivable subject from a battle the well-known talking machine jobber, has long as an attractive side line by the manufacturers,
royal prize fight to the Passion Play keep the featured good side lines in his own retail stores, the F. W. Mcintosh Co., 179-181 Lake street, Chi-
enthusiasm keyed up to a high pitch. This is and is now making a push especially on home cago. While it fills with ink like a fountain
going on all over the West. Even the small moving picture machines, post card projectors, pen writes like a pencil. Stress is laid on the
it

towns are catching the fever. This is certainly and stereopticons, in a wholesale way as well. fact that it will not leak, carried in any position.
an opportune time for dealers to get in on the The Output Co. of America, with offices at 1110 It should commend
especially to talking
itself
home moving picture machine business and reap Heyworth building, is a new company in which machine appeals to all classes of
dealers, as it

the benefits incited by the "theaters." talking machine men are largely interested, their customers. Business men will buy it on
Sewing machines furnish a side line opportu- which is making a business of selling the outputs sight, women can carry it in their hand-bags
nity, advantage of which has already been taken of factories making good specialties in the talk- with perfect safety, and the company have let-
by quite a number of talking machine dealers. ing machine line or which can be handled to ad- ters from teachers recommending it for the use
A fair-size stock takes up little room, and a vantage with talking machines. They control of children learning to write with ink, as it
dealer in "talkers" already experienced in the
is the output of a large cut glass factory making avoids stains on hands or clothing, and blots
handling of an instalment proposition.Further- a peculiarly attractive line of goods, which can on books. By properly displaying this article
more a large percentage of dealers already have be sold at a reasonable price. Enterprising deal- and by giving practical demonstration by using
canvassers visiting homes in their city and vicin- ers would do well to investigate this line, which, it before the customers in making out orders,

ity, and need not increase their force in order to of course, lends itself to decidedly effective dis- memoranda, etc., a lucrative trade can be
give the line proper attention. Another strong play. worked up.

THE
OF STEEL FISHING RODS
"BRISTOL'' LINE IS A PROFITABLE SIDE LINE FOR YOU
Three Qualities Now to Supply All Demands:
Everybody now recognizes that the "BRISTOL"" is responsible for the great
demand for steel rods. Made of the best imported, high carbon, cold rolled
steel hardened in oil, clock spring tempered. Nothing finer in material, work-
manship or practicability can be made. Guaranteed for three years.
Steel FishingRods The wise dealer never sells a cheap article when he can sell a high-priced one
never sells a poor article when he can sell the best never sells an unknown ;

article when he can sell one with a big reputation. The steel fishing rod

demand is for "BRISTOL"' the known and best and higher price rod.

f^ainbow But
is a
'
if a buyer cannot afford a
'RAINBOW. '
'
"BRISTOL,''
Younger brother of the
the next best steel fishing rod
"BRISTOL" and actually bet-
Steel Fishing Rods ter than any other steel fishing rod except the "BRISTOL. '
' Moderate in price.

The baby of the "BRISTOL"" family. Sure to be the sensation of the year.
f^ uckie Entirely reliable.
steel rod.
Made purposely to supply the demand for a popular priced
Useful for boys and to loan to borrowing friends. Cheapness in
Steel Fishing Rods price appeals to another class of buyers. Sell them the "LUCKIE." They
will be better satisfied with it than with any other low-priced rod.

Ifinterested, write for catalogs and trade prices. On receipt of your inquiry
we will send you a copy of our beautiful 1909 "BRISTOL" Calendar mentioned
on page 28 in this issue - being sure to mention this Journal.

THE HORTON MANUFACTURING COMPANY


Bristol, Conn., U. S. A.
26 THE TALKING MACHINE WORLD.

COMBINATIONS
([ Combinations — that's a live word in the business world to-day, and the right kind of a
combination usually assists in business building, (ft
We have that kind of a combination.
Q Have you seen it ? <fl
It is The REGINAPHONE.
(Jl It is a combination of the best music box in the world
with an excellent talking machine.
(J|
It's a combination that is simply unbeatable in the trade
sense, and what is the most pleasing statement to make in

this connection is that you get this combination — two


instruments in one — at practically the price of a single good
instrument. Worth considering, is it not ?

(J[
There is nothing created by human hands to-day that
blends so perfectly with the talking machine line as the REGINAPHONE. (J It's a half
brother to the talking ma- chine and requires no effort

on the part of the dealer to make sales.

<J[
Just place a REGINA PHONE in your window, or in

a good position in your store,' and your sales begin from that hour,

<J|
The motor mechanism is of the best and the workmanship
throughout is unsurpassed. (J The illustrations shown on this page
will give you an idea of just how the REGINAPHONE
appears. But, you should see the real article— hear it —test
it, then you will become a REGINAPHONE enthusiast,

(J|
While on this subject, we might add that the complete
REGINAPHONE line can be handled with advantage — It's

replete with sellers —there is the REGINA HEXAPHONE


which is a multiple cylinder talk- ing machine holding six different
records of the standard size. It is operated by a spring motor, and is provided with
a coin-attachment for nickels or pennies. It contains

a tune selecting device by means of which any one of


the records may be played at will.

(p Ask us about our REGINA specialties. They are

all trade builders.

RAHWAY, N. J.

BRANCHES :

Broadway and 17th St., New York 259 Wabash Ave., Chicago
THE TALKING MACHINE WORLD. 27

THE BICYCLE AS A SIDE LINE assortments. A new model now produced for the business in itself. When that agency is an ad-
firsttime is the heavy service bicycle. No other junct to another line the opportunity is well
For Talking Machine Men Is a Paying Invest- manufacturer produces a bicycle that will with- worth grasping, and talking machine dealers

ment These Machines Have Won a New stand abnormal use. There are also the Roadster everywhere would do well to investigate the ex-
Vogue While the Motor-Cycle Is Wholly Up- and Racer models and the cushion frames ceptional proposition offered for either of the
to-Date and the Big Seller of the Day. chain and cbaiinless. The Pierce chainless cush- Pierce lines. The
investment necessary to
ion frame is acknowledged the world's foremost secure the Pierce agency is inconsiderable and
There are thousands of talking machine dealers cycle construction. All the parts that go into a the money is turned very quickly.
who could largely increase their annual profits Pierce bicycle are made up in the Pierce factory.
by handling some side line which would fit natu- All hubs, cups, bearings, binders, etc., are turned
rally into their business. Discrimination should from solid bar stock. Other makers use all or
GERMAN POST CARD MEN MEET.
be exercised in the selection of this side line. In part sheet metal stampings. Every cone in a Pierce
Our Germanic Cousins Complain of the Decrease
deciding any business problem there are two bicycle is made of the best cone steel, not from
in Shipments of Souvenir Post Cards to
issues to be considered: First, logic; second, ex-
perience. It takes but a moment's thought to
ordinary screw stock. A cheap bicycle may look
as good as a Pierce, but the quality is not there.

America Delegates to Convention in Rather
Pessimistic Frame of Mind.
This the rider often discovers to his
sorrow and cost. Cheap bicycles have (Special to The Talking Machine World.)
been a great detriment to the indus- Berlin, Germany, Dec. 31, 1908.
try, and dealers should sell high-
German manufacturers of souvenir post cards
quality goods, as they will thereby
held a meeting in this city last week to consider
establish a profitable trade.
the state of the trade, which it was agreed was
THE MOTORCYCLE AS A BUSINESS going from bad to worse. The consensus of opinion
FACTOR.
among the long-faced delegates was that the
With the advent of the Pierce
slump in the post card craze in the United States
vibrationless motorcycle a — four-
was the chief cause of their troubles.
machine having
cylinder, shaft-drive
One or two years ago cards made in Germany
every modern improvement motor- — were shipped to America literally by the million.
cycling has come more than ever to
Nowadays, the manufacturers state, they rejoice
FIERCE FOUR-CYLINDER MOTORCYCLE. the fore. It is admitted on
if they can get orders for as many thousands.
show very clearly the feasibility of handling every side that not even automobiling is as The meeting came to the lugubrious conclusion
bicycles as a side line to talking machines. There pleasurable as riding a motorcycle. » The sale that the post card industry had seen its best
is a kinship between these two lines that is of motorcycles thus far is as nothing com-
days. The hope was expressed that people would
readily recognized. A talking machine and a pared with the number that will be sold in the soon take up another fad which would bring as
bicycle can be displayed side by side in a sales- near future. The Pierce motorcycle is one which rich profits as the post cards had.
room without incongruity. The experience of takes readily with those who are acquainted with
thousands of dealers who handle these two lines motorcycles. The general public, too, will con-
is very expressive of the success that attends such sider riding the Pierce before giving thought to AN ATHLETIC LINE.
a business combination. During the winter, any other make. The Pierce is vibrationless,
Products of an Old Established Firm Who Make
when bicycles move slowly, if at all, the dealer practically noiseless, has large tubing which
a Specialty of Athletic Goods.
can devote all his time to phonographs, and, as dispenses with the use of separate tanks. There
a consequence, talking machines are recom- is no chain or belt to break or give trouble. The
The firm of Wright & Ditson, established in
mended to the bicycle dealer
Boston in 1871, are manufacturers of fine ath-
as a good side line for his
letic goods and have established a splendid qual-
business.
ityreputation, so that whenever the name of
may be very well to come
It
Wright & Ditson appears upon any tennis goods,
to a decision to handle bicycles
it is at once a guarantee of quality. Their rac-
as a part of one's business, but
kets are used by the leading players, and in
it is quite as essential to have
this connection we may say that the champion-
a good brand. In every branch
of commerce there one ar-
ship of America has been won with this com-
is
pany's rackets every year with one exception.
ticle, or brand, that appeals
Wright & Ditson's tennis balls are also used in
to the public. That is what
all the national tournaments. Dealers who de-
the Pierce does in the cycle
sire to handle a standard brand of all kinds of
trade. Pierce bicycles are
athletic goods will find that the Wright & Ditson
world renowned. This reputa-
firm, Boston, can meet all necessary require-
tion has been made in part
ments.
through the accustomed chan-
A POPULAR PIERCE STYLE.
nels of advertising publicity,
but mostly it has been made and alto- machine also has a phenomenal range of speed, VALUE OF INITIATIVE.
gether supported by a single factor —merit. viz. — six to sixty miles per hour.
Manufactured by a concern that has been There are a good many talking machine job- The less you require looking after, the more
established for over forty —
years a house bers and retailers who handle motorcycles, and able you are to stand alone and complete your
shipping goods into all parts of the world all of them consider the combination exceedingly tasks, the greater your reward. Then if you
and everywhere known for the excellence profitable, especially when supplemented by the not only do your work, but direct intelligently
of its product —
the Pierce bicycle has naturally sale of bicycles. The Pierce Cycle Co. establish and work of others, your reward
effectively the
stood ahead of all competitors. All of the models exclusive agencies for their product, giving to the is and the more people you direct,
in exact ratio,
made by the Pierce Cycle Co., of Buffalo, N. Y., dealer most advantageous prices and terms. The and the higher the intelligence you can rightly
are worthy of consideration. Their catalog for combined agency of Pierce bicycles and motor- lend, the more valuable is your life. Fra El- —
1909 shows nine distinct types, with twenty-four cycles can be made to pay good profits as a bertus.

IT WILL PAY YOU TO INVESTIGATE OUR SIDE LINES


PEOPLE BUY NECESSITIES WHEN
THEY WON'T BUY LUXURIES
Clocks Disc and Cylinder Talking Machines Watches
Lamps Statuary Roller Skates
Wall Racks Mission Book Cases and Desks Coffee Percolators
Silverware Table Mirrors Telephones
Picture Frames Baby Carriages Japanese Porcelain Sets
Framed Pictures Scissors and Shears Novelties
Write now for complete Catalogues and Discount Sheets.

E. S. PEASE COMPANY, Suite 1654-1655 Hudson Terminal BIdgs. New York


— A B — —

28 THE TALKING MACHINE WORLD.


STEEL FISHING RODS BIG SELLERS. extensively advertised for many years and have per day. Two motion-picture shows are now
an enviable reputation among fishermen. being operated in Tampico, and while patronized
Popularity of This Feature of the Angler's Out-
to some extent can not be said to return more
fit — Manufacture of Steel Rods Begun Over
In addition to the "Bristol" rod, the line also
Rainbow
Twenty Years Ago — Story of Its Growth — consists of the
medium priced rod, and the Luckie rod, which
rods which are a than a fair profit. Great care should be exer-
cised before engaging in this new enterprise
Side Line That Sells in Any Community. was made to supply the demand for a popular This city lighted by electricity. The
is cost of
Perhaps there is no sport which boasts more priced steel rod, very serviceable for boys and installingaverages about $1.50 per light (16
disciples than fishing, for once a fisherman al- to sell when it is merely a matter of price. candlepower) and of maintaining about 75 cents
ways a fisherman, the hoy with his crooked Itnot necessary for a dealer to invest any
is per month. Lumber costs, in the rough, from
stick and bent pin growing up as an angler, hut great amount of money in order to carry a small $35 to $40 per thousand feet; dressed, $60 up
with a desire for better outfits. There is hardly stock of steel rods, for if he has a few sample per thousand feet."
a city or town in this great country of ours rods which would not represent an outlay of
which does not offer a good market for fishing more than $10 to $20, he can order other rods "BRISTLES WITH PROFIT."
tackle, for even the village boasts of its fishing from catalogs as he may have orders, although, Those dealers who have been carrying "side
hole or trout stream. It holds, therefore, that of course, it is much better to carry a fair assort- lines" have doubtless discovered ere this that
fishing tackle, as a side line, should prove a ment so that a sale can be completed when a there is a ready market for razors, both "safety"
paying proposition if handled intelligently. would-be purchaser is interested and ready to and "old style." The logical accompaniment of
At the present time there is a strong demand buy. a good razor is a good brush, and those who
for steel fishing rods, and in this connection it Catalogs and window signs are furnished know from experience can testify as to the diffi-
would be well to investigate the leading features gratis to dealers who do handle or intend culty of securing a really
dependable article of this
FULL LENGTH. character.
The most recent depar-
ture in is a
this line
brush which, to quote the
TKLESl OTIC SIF.K.I. FIS1I1M; HOP.
manufacturer, "bristles with
of the steel rods made by the Burton Manufac- handling fishing rods and also fishing cuts for profit."
turing Co., Bristol, Conn. The manufacture of local newspaper advertising. Dealers may also
For more than a year an
steel fishing rods was begun over twenty years obtain, free, the handsome calendar issued each extensive advertising cam-
ago by this company in a small wooden factory, year by the Horton Manufacturing Co.; to other paign has been under way,
employing less than a dozen men. At the present than dealers the calendar will be sent on receipt and the general masculine
time they occupy a large modern brick factory of 15c. public has become thor-
and give work to over 100 employes during the oughly familiar with the
season. The original output consisted only of MOTION PICTURES IN MEXICO. good points of the brush.
two styles which were of the telescoping pattern. The demand having been
This, of course, refers to the original "Bristol" In answer to the many enquiries coming to the created, it is the part of
11 wisdom for the retailer to
<V<

r.,.n, „ ,^ = •
ss™ — :
— Hyi-
1
- - - — bb __ ITgtf I
-
place himself in a position
to fill orders which are sure

-rrr-- - --. m-mM I

^ -
,v .„r, i 11 n i II i f.-nr i-n.- i^i i nnmir. to
efforts
be large if reasonable
on his part be made.
The vital point, naturally, in the manufacture
of any brush, is to make certain that under
JOINTED STEEI- FISHING ROD. all conditions it shall remain as near as pos-
steel rods which were later made in the same consulate at Tampico, Mexico, as to the possi- sible in its original serviceable condition. In
style as wooden rods with joints which could be bilities of introducing the cinematograph and this case a setting of hard rubber insures that
taken apart. "Bristol" rods are now made in other motion-picture machines in that district, neither hot water nor hard usage shall inter-
nearly thirty different stock styles which can Vice-Consul Russell H. Millward states that the fere with the shape or the utility of the article.

be furnished in a variety of special trimmings following information relative to the conditions The most exacting tests have demonstrated the

and with a large variety of different styles of at Tampico may be applied generally to other reliability brush in every condition of
of this

handles. parts of Mexico: service, and no amount of bad treatment will

The "Bristol" rods are strictly high grade rods, "Little difficulty is found in renting suitable affect its good qualities.

guaranteed against breakages due to defective rooms or halls at a moderate rental and obtain- The same company has been working for sev-
material or poor workmanship for three years ing the necessary licenses, consisting of a federal, eral months to perfect a shaving cream which

after leaving the factory. These rods have been $6 gold per month, and a municipal, $2.50 to $5
should fulfill certain ideal conditions, being at
once aseptic, healing and profuse in lather. This
end has been accomplished, and the cream is now
»*) offered for sale, and is sharing in the liberal

The VIASCOPE SPECIAL advertising accorded to the brushes.

BILIOTJSKIN.
NOW READY I am
I
the God of Grouchiness,
hate like sin to smile;
£\[ After years of study we have perfected For life is mere existence,
" a moving picture machine void of all Not a cussed thing's worth while.
vibration and absolutely flickerless. All I put the worker on his neck

working parts of mechanism encased in a highly Really it is no sin


polished nickel=plated steel case. Its construction For I'm tne God of Grouchiness,
My name is Biliouskin.
is so simple that it can withstand the hardest usage
without getting out of order. A violin with a string out of tune is of just
Write for Catalogue. as much use as an employe who is dissatisfied.

VIASCOPE MFG. CO. - CHICAGO 60 YEARS'


Department A, 112 East Randolph Street EXPERIENCE

IF YOU ARE INTERESTED


RADE IVlAHI\5

ELECTRIC=PLAYERS
I

Designs
Copyrights &c.
Anyone sending a sketch and description may
quickly ascertain onr opinion free whether an
invention is probably patentable. Communica-
Write us for Latest List of Up-to date and Popular Selections In tions strictly conildentfal. HANDBOOK on Patents
sent free. Oldest aeency for securing patents.
PERFORATED-PAPER MUSIC ROLLS Patents taken through Munn & Co. receive
special notice* without c harg e, in the

Scientific American,
THE PIANOVA CO., 11T-125 Cypress Ave, IM. Y. A handsomely Illustrated weekly. Largest
culation of any scientific journal. Terms, $3 a
year ; four months, f L. Sold by all newsdealers.
cir-

Largest Mirs. ELECTRIC PLAYERS and MUSIC ROLLS


MUNN
Branch
& Co. 36,Broadway
F
New York
Washington, D. C.
Office, 626 St.,
THE TALKING MACHINE WORLD. 29

IpOPOOl 11—11 [QOOOOi IC3I llOOEJOCjj

g Would You Employ a Tramp as a Salesman ? jj

g THEN WHY ATTEMPT TO SELL POST CARDS WHEN THEY ARE SHABBILY DISPLAYED |
Our BLISS RACK is a SILENT SALESMAN
and Displays 300 Designs

ISSERVICE COSTS YOU


NOTHING
DRAWS NO HIGH SALARY
PERFORMS ITS DUTY: SELL-
ING POST CARDS-BET-
TER THAN A SALESMAN
ALWAYS WORKS IN YOUR
INTEREST
ATTENDS TO SEVERAL CUS-
TOMERS AT THE SAME
TIME
IS AN ATTRACTION TO
YOUR STORE
SELLS POST CARDS WHERE
OTHER SYSTEMS FAIL
m AND
o
o 3000 Assorted Embossed Cards
ALL UP-TO-DATE NOVELTIES. SUCH AS

Embossed Valentine Cards


Easter Cards
St. Patrick'sDay Cards
Birthday Cards
Best Wish Cards
Many Happy Returns 8
Tinselled Greetings of Your Town, etc.

EACH CARD LITHOGRAPHED AND EMBOSSED


Retail price ranging from two for five and five
cents each. No cheap printed comics, telegrams or
red or green mottos, but strictly a line of High
Grade Novelties.
EVERY CARD A WINNER
GENERAL DESCRIPTION OF RACK
Height, about 6 feet 5 inches.
filled,
Price of Rack and
Floor space required for base, 22in!x22in. above 3000 Cards $25.00
Gross shipping weight, about 65 lbs.
Owing to Special Introductory Price, cash must ac=
Number of pockets, 300.
company orders. Our proposition — MONEY BACK
Rack revolves on ball bearings.
IF DISSATISFIED.
Iron base is provided with four balLbearing casters.

Rack can be assembled without any tools. If you are looking a profitable
for
side line, this is your opportunity

8 F. & H. LEVY MANUFACTURING CO.


PUBLISHERS AND IMPORTERS
i

D
O 111 EAST 14th STREET, NEW YORK f>
Ikoc LOO] [ooaooi l oocaocj]
30 THE TALKING MACHINE WORLD.

An Opportunity for Trade Broadening


Do you realize what you can win in dollars by handling coin operating
pianos ? Let us explain situation to you. We can tell you how your profits

may be increased in a most substantial manner.

Do not put off dollar making too long in the New Year. Investigate the

opportunities afforded you in the Peerless Agency. %


Take it up now.

Live Agents
Can Make
Good
Money
in

Unoccupied
Territory

The Agency
for the
Peerless
Coin
Operated j'T) tfie JYor/d's estimation

Player - ©jePEERLEJJ
@f)e on/y co/n - operated
is a piano awarded First pri^e^
dt four hior/rf^ £xpo5/'tions
Veritable £UFFAL0, 1901 o>T- LOUIS, 1904
Portland, 1905 Jamestown, \907
Cold Mine because —
/£ exemplifies absolute rousicai,
for artistic, and mechanicalperfect/on

the Hustling PEERLESS PIANO PLAYER CO -

r-Er)gefharcft<& Oom,
proprietors
Dealer Wwafsor Qrcacfe -Fifth CLye - ,Ve)yyorA .,
The Talking Machine World
Vol. 5. No, 1. New York, January 15, 1909. Price Ten Cents

tity of for the money he got.


melody To record fully accepted by the Minister of Fine Arts and
CHARTING THE VOICE.
all singing in one of the operas would
of his the opera house officials, who were delighted
A New Machine Called "the Tambour Ap- require enough material to print a number of with Mr. Clark's unique idea. The Government
paratus" Invented by Dr. Scripture Which volumes. has decorated him in token of its appreciation.
Records the Vibration of the Human Voice Dr. Scripture is not at liberty to give to the Before a notable company, just a year ago,
— Its Value from a Medical Standpoint Dis- scientific world as yet the products of his study Mr. Clark gave records of the voices of Mmes.
closed —
Something of This Wonderful of the great tenor's voice, the voice of Emperor Patti, Melba, Schumann-Heink, Calve and other
Creation —
Will Interest Talking Machine Wilhelm, the voices of great statesmen, poeis, songstresses; of Caruso, Scotti and Plancon; of
Men. thinkers and others, but it is promised that they the wonderful Jan Kubelik's violin playing.
bring out physiological and psychological facts The casket in which these mute voices, these
When the science of melody has reached its which would be as interesting to the lay world dumb records, repose under the opera house was
last stage of development and the human larynx as to the scientific world. scientifically sealed by direction of Charles Mal-
has become a plastic thing in the hands of Dr. Scripture has named his new machine for herbe, keeper of the opera house archives.
the surgeon and scientist there will be a Caruso the voice "the tambour apparatus." Mr. Clark promised then to add to the collec-
in every flat in town and a Tetrazzini in every The picture shows the mouthpiece at its base. tion from time to time, and the ceremony soon
kitchen. The three-thousand-dollar high C will This is connected to a small metal cap, the to be performed shows he is keeping his promise.
become almost common property. tambour, the top of which is covered with thin Mme. Tetrazzini's voice will be the only new
And recently a great stride has been made rubber, which yields to puffs and vibrations. A one laid away to charm the music-lovers of the
in this study of the voice of man. Dr. E. W. lever connecting to the rubber reaches to a re- year 2009, but records of new songs by Mme.
Scripture, the pioneer in this science, whose volving drum of smoked paper. This goes at Calve, Plancon and Renaud will be preserved.
name famous. the world around among scien-
is high speed, for an average number of vibrations
tists, has just completed a machine for investi- to the second is about 435, and one or two words SYSTEM IS ORDER
gation of the vocal chords which he expects to
use in the actual discovery of how each tone
And the Lack of It Chaos Some Remarks —
of the voice is created and discover incidentally
Worthy of the Consideration of the Man Who
Wishes to Succeed.
just where defects chart down these defects,
lie,

note exactly how the big tones of famous artists System is order, instead of chaos. It is the
are procured, and eventually perfect the science neatly arranged shelves, instead of the miscel-
so that the voice may be brought to perfection
laneous heap in the corner. It is music, instead
and become not merely a "gift" but a properly of noise. It the organized army, instead of
is
acquired physical right of humanity.
the mob. It iscalmness, instead of confusion.
In his investigations with Dr. L. Pierce Clark,
The systematic man works according to
Dr. Scripture discovered that the voices of epi-
method, instead of in a haphazard way. He pro-
leptics, for instance, produce a chart that has
ceeds (logically, instead of Hehelter-skelter.
a certain characteristic which the voices of nor- knows where to find his things when he wants
mal humans avoid. With his voice-photograph- them. He knows the what, the why, the where,

ing machine if it might be called such he has — and the when, of every phase of his business. He
picked out of 100 epileptics 75 who gave the knows the quantity he has on hand,
of goods
epileptic voice chart so plainly that there could
how much was ordered, how much is yet to come,
be no question of an actual physical means of how much it cost, who made it, and how the
the discovery of epilepsy having been made.
stock is being kept.
Dr. Scripture and Dr. Clark, seeing the great
He can tell from his records how fast the
value of this discovery for the neurologists, im- THE TAMUOL'K APPARATUS. goods are going, how long it would take to get a
mediately prepared a paper making it known
repeat order, and what extras there are to con-
and presented it to the New York Neurological will require much space to chronicle. When this
record is finished the sounds are measured, and sider. He can show what he wrote last year, and
Society. Outside of the value of the discovery
between given spaces are studied the vibrations,
what the other man said in reply. He can locate
for the alienists there is a humanitarian value
a trouble quickly, and remedy it effectively and
in that a parent, fearful of hereditary epilepsy the microscope being used, and from these ob-
permanently.
in his child, may have its voice charted, and if
servations the pitch is secured. Then a tracing
of a voice's record is made and
the curves appear,
When he takes hold of a new proposition he
the epilepsy denoted then begin early treat-
is
can think clearly, because his mind is not cob-
ment for its eradication. Dr. Scripture says that as in the illustration depicting the record made
webbed with the tangled threads of unfinished busi-
even before the first epileptic convulsion the by Caruso. This is the record of a normal man.
ness, says Waldo P. Warren in his "Thoughts on
voice of the child will show whether it is the
Business." When he leaves the office he enjoy?
voice of an epileptic. TO IMMORTALIZE TETRAZZINI. the assurance that something important has not
The news of this discovery is just reaching the Phonographic Record of the Diva's Songs to be been overlooked. When he retires at night he
outside world, for the little world of scientists Placed Sealed Under the Paris Opera House does not chase skywagons filled with the left-
is pretty well walled in from the timid and un- Gift of Alfred Clark to Future Generations overs of a busy season. And when he rises in the
scientific millions. No report of this event in Has Been Instrumental in Preserving Other morning it is with a clear head for another suc-
science has reached the lay press until now. Great Affairs. cessful day.
In the little group of men bending their ef-
forts for the fullness of scientific research into A strange ceremony will be repeated in a few
"TALKERS" FOR CORONER'S DEPARTMENT
the mysteries of melody, Dr. Frank E. Miller weeks in an underground passage of the Opera
offered a valuable suggestion. He thought that House in Paris, France. Then Mme. Tetrazzini's Many are the devices used by the police and
much might be found in the throat of Enrico beautiful voice (for to be strictly accurate a subsidiary departments of a large city, hut none
Caruso, and Dr. Scripture forthwith went after phonographic record of it) will be buried is more interesting than the phonograph as it

the great tenor and soon had him in his labora- solemnly, to remain silent, undisturbed for a will be used by the coroner's department in
tory a wondering but lamblike martyr to science. hundred years. After three generations have Chicago. The phonographs will be used when
The tenor sang into the record machine, and passed to their tombs the record will be taken possible in making records
of the last denials
or confessions of murderers about to pay the life
penalty, and dying statements of persons
the
who have met with foul play. These records, in
the actual voices of the persons deceased, will be
filed away for reference or used in court as testi-
CARUSO'S HIGH C SUNG INTO RECORD MACHINE. mony.
a strip of his high C from the aria in the last from its resting place and the voice which has
FRENZIED FINANCIERING.
ai of '"Trovatore" is shown in the illustration
l
delighted two hemispheres will sound again for
in this article.But this is but a tiny pinch from people who. perhaps, may have forgotten even Columbus Washington Johnson Smith —Wat's
the end of the record, for so fine is the machine the name of Tetrazzini. de price er dem watermelons, Mr. Jackson?
in recording every vibration of the human voice To Alfred Clark, a wealthy American, living Mr. Jackson (cunningly)— Ten cents erpiece
that this one note required a film 160 feet in in Paris now, belongs the credit of thus preserv- and I picks 'em; 20 cents erpiece and you picks
length. was astounded at the result.
Caruso ing those dulcet notes to which fickle fame might 'em, Mr. Smif.
He had a pretty good idea that he was doing be deaf otherwise. Mr. Smith— All right, Mr. Jackson. I gesses
considerable artistic work for his wages, but he Mr. Clark has given to the French Government I'll take 'em all, and you picks 'em, ef you
had never an idea that he was giving such quan- other phonographic records, which were grate- please! — Puck.

32 THE TALKING MACHINE WORLD.


Peter Weber, superintendent of the Edison es- at the five-and-ten-cent theater entrances, and
PROSPERITY IN MILWAUKEE. this
tablishment at Orange, N. J., spent a recent Sun- bids fair to become a law. The measure has been
Talking Machine Men Close One of the Best day with Lawrence McGreal. acted upon favorably by the judiciary committee
Holiday Seasons in Many Years All the — William P. Hope, Wisconsin and upper Michi- of the Common Council and will undoubtedly
Leading Dealers Are Enthusiastic and the gan representative of the National Phonograph become a law.
Pessimism of Nine Months Ago Has Wholly Co., is spending a few days in Milwaukee, after The honors of a recent Sunday afternoon con-
Disappeared —
Post-Holiday Trade Has Also a holiday visit with his parents at Cedar Rapids, cert of Prof. Christopher Bach and his well-

Been Active Auxetophone in Concert la. Mr. Hope reports that the holiday business known Milwaukee orchestra were carried away
Talkers for New Year's Festivities. was phenomenal, and that the Amberol records by a Victor Auxetophone furnished by Lawrence
and Edison attachments were wonderful sellers. McGreal. The idea of introducing a phonograph
(Special to The Talking Machine World.) Mr. Hope believes that had it been possible into a concert of this nature was a decided inno-
Milwaukee, Wis., Jan. 8, 1909. to secure more Home attachments sales would vation in Milwaukee and was a daring venture
That the holiday trade was never hetter in all have reached even greater proportions. upon the part of Professor Bach. That the in-
of their experience is the general opinion of The Columbia Graphophone played a very im- troduction of the machine proved a happy one
Milwaukee talking machine dealers. Business portant part in the "Me, Him and I" production was proved by the great applause of the audience.
was especially satisfactory in both the retail and which played Christmas week at the Alhambra The instrument carried songs by world-famous
wholesale lines, and sales far exceeded even the Theater, this city. R. W. Craig, the comedian, artists and accompanied by the Milwaukee or-
expectations of the most optimistic. The fact has Columbia records made especially for him chestra, which found no end of difficulty in play-
that there are so many new records and new ma- at the factory at Bridgeport, Conn., and these ing the part of accompanist. It was the uni-
chines in the field did much to brighten up the are used to good advantage. The Graphophone is versal opinion that the Auxetophone added to
trade and to create the big demand that was down on the program as "My New Partner," and rather than detracted from the event. It is ex-
evident for several weeks before Christmas. The goes through its part with a good, loud, clear pected that the innovation will go far to settle
after-Christmas trade even took on ample pro- ringing voice which brings forth many favorable the vexing problem of orchestra and soloist, and
portions, and at the present time there is every comments from the well-pleased audience. that the way will be paved for orchestra con-
indication that the revival in business will hold Milwaukee dealers are well pleased that they certs without orchestra musicians.
good for the year 1909. Dealers were never are now able to secure all of the new Edison
more pleased with the past and present trade attachments as readily as they care for them. "TALKER" GUILTY OF SEDITION.
and with prospects for the future than at the No trouble was experienced during the holiday
present time. While the heavy trade of the holi- season in this line, except that there was some British Authorities in India Prevent Sale of
days will probably not be maintained, the pros- difficulty in securing Home attachments. Records of Seditious Utterances.
pects for the year are exceptionally bright.
Gen- George D. Ornstein, manager salesman of the
eral business and industries of all kinds have Victor Talking Machine Co., spent Christmas Sedition by "talker" is a novel menace with
practically returned to the normal once more, with relatives Milwaukee and incidentally
at which the British authorities in India are con-
and the natural result is that money is more called upon Lawrence McGreal. fronted. It has just been discovered that a Ger-
plentifuland people will continue to buy talking K. Courneen, Wisconsin representative of
E. man firm of disc record makers sent a repre-
machines. Cash sales are becoming more fre- the Victor Talking Machine Co., spent Christmas sentative to India equipped with all the appli-
quent and payments down are daily growing with his sister and mother at Rochester, N. Y. ances for turning out talking machine records.
larger, say the dealers. Many New Year's festivals and watch parties On his arrival he is said to have got into touch
"The holiday trade was remarkable," said Law- at Milwaukee were given added interest by the with the sedition mongers whose activity the
rence McG-real, the well-known retailer and job- fact that Lawrence McGreal had supplied them Indian Government is endeavoring to stem.
ber. "In all of the years that I have been in with Victor and Edison machines for the occa- The effect produced on the rural population in
the talking machine business I have never ex- sion. The Sylvester party given by the Milwau- the interior of Bengal by inflammatory speeches
perienced such a rush as we did during the re- kee Press Club was made merry by a big Vic- uttered in the vernacular by their own core-
cent holidays. Machines, records and attach- trola furnished by Mr. McGreal, and the club ligionists is said to be amazing. The ignorant
ments, all were in demand, and my dealers all members were entertained by Caruso, Scotti, ryots believe that a god speaks to them through
over Wisconsin seem to have met with the same Eames, Gadski and other operatic stars. the machine, which turns out to be a far more
success. The prospects for the new year were Milwaukee talking machine dealers are much dangerous vehicle of subversive propaganda than
never better for Wisconsin talking machine interested in the campaign that is being directed printed pamphlets. The sale of these seditious
dealers." against the nickel theaters. Following the ac- records has been prohibited by the government.
"The Christmas business this year was so far tion of Mayor McClellan, of New York, Mayor The latter, in spite of the new law, continue
ahead of that of 1907 that a comparison is ridicu- Rose, of Milwaukee, has ordered a thorough in- to make their appearance periodically in the
lous," said A. D. Herriman, manager of the Co- vestigation of all establishments of the kind in native quarters of the Indian cities.
lumbia Phonograph Co. "It was a pretty dilapi- the city. Safety in particular will be looked to,
dated and worn set of salespeople who gathered as these theaters are becoming so numerous in The man who is right behind the counter sees
about after we had closed up Christmas eve, and different sections of the city that the authorities things that the man in the office never sees.
each one was congratulating himself that the must be vigilant in watching them. In addi- Encourage suggestions from the people who come
two following days, Christmas and Saturday, tion there is an ordinance to prohibit "barking" into direct contact with the public.
would be days of rest. The Saturday following
Christmas, however, was anything but a day of
rest, and from 8.30 in the morning until long OUR
after regular closing hours the retail force was

VICTOR RECORDS
on the jump, and the remark, 'I thought Christ-
mas was over,' was a by-word all day. When
we opened for business the following Monday
morning there was not much' left to sell, espe-
cially in the line of machines and cabinets, and
right here you can put me down as saying that
the new indestructible and double-disc records
Guaranteed Perfect
are the real champions, and have come to stay.
We have arranged for two entirely distinct and separate stocks of VICTOR RECORDS
It was noticeable that the majority of sales con- ONE RETAIL ONE WHOLESALE. By this system we are enabled to guarantee our
sisted of the better and higher-priced outfits, and Wholesale Trade thai they will receive from us VICTOR RECORDS in absolutely the
the initial payments on installment sales were same condition they are supplied us by the factory.
in excess of requirements, which goes to show NOT RECORDS THAT HAVE BEEN USED FOR DEMONSTRATING MACHINES ;

that prosperity has returned and the outlook for NOT RECORDS THAT HAVE BEEN PLAYED FOR RETAIL PROSPECTS
the coming year is bright indeed." But—
Nowthat the holiday trade is out of the way Absolutely New Unplayed Records
and dealers about the State will have something in We don't need to enlarge upon the advantages of this system. You will appreciate

the nature of a breathing spell, efforts will be it. We originated the system of supplying the high-grade
made to complete the organization of the new RED SEAL RECORDS IN SEALED ENVELOPES
the new method of filling
Wisconsin Talking Machine Dealers' Association, This is appreciated by dealers in Victor Records, and we are sure
retail stock will be even more
wholesale orders from a stock wnich is in no way connected with our
the initial steps in the formation of which have appreciated by them.
already been taken. The new Milwaukee Talk- Us Your Orders
If You Want New Records, Send
ing Machine Dealers' Association is proving to
be a most valuable organization to the dealers
and trade. While little was done during the The Eastern Talking Machine England
Co., Boston, Mass.
holidays the association planned several features New
Original Distributers of Victors in
for the holiday trade which were highly suc-
cessful.
LARGEST STOCK - BEST SERVICE
Fifteen Years an Exclusive Talking Machine House
K. Dolbeer, general sales manager; E. H.
P.
Philips, manager of the credit department, and
THE TALKING MACHINE WORLD. 33

HIS MASTERS VOICE"


REG. U.S. PAT. OFF.

New Victor Records for February


Accompaniments by the Victor Orchestra
10-inch —60 cents No. No.
88146 Manon— Adieu. Notre Petite Table (Farewell.
No. 5626 When a Fellow's on the Level With a Girl
That's on the Square (from "Talk of New Our Little Table) (Massenet). 12-inch, $3.
5639 Under the Double Eagle March. .Sousa's Band York") Billy Murray In French.
5634 Angel's Serenade (Violin-Cello Duet). 5642 Pet Names (from "American Idea").
88144 —
Carmen Je Dis Que Rien Ne Me Pouvante.
(Micaela's Air, "I Am Not Faint Hearted")
Rattay and Heine Miss Jones and Mr. Murray (Bizet). 12-inch, $3. In French.
5662 Mexican Dance (Habaneras) (Guitar Solo).
Octaviano Yanes
5659 Old Oaken Bucket— Parody Nat M. Wills 88145 —
Nozze di Figaro Vol Che Sapete (What is
This Feeling) (Mozart). 12-inch, $S. In
5637 Pauline, Otto and Fido (Descriptive Specialty).
5651 An Evening in Naples (Clarinet-Flute Duet). Miss Jones and Mr. Spencer
Italian.
and Lyons
Christie
5652 —
Rainbow Medley "Roses Brings Dreams of The Great Fmani Finale,
52011 "Joys of Spring" (Intermezzo). Whistling with Bnttistini.
Solo Guido Gialdini
You," "Grandma's Days," and "Rainbow."
Peerless Quartet
Mnttia Battistini — Km ilia Corsi — Luig'l
52903 Carnival of Venice. (Xylophone Solo). 5636 The Darky and the Boys (The Walnut Story). Colazza —Aristodemo Sillich —witli La
Albert Muller Humorous Talk Edwin M. Whitney Scala Chorus and Orchestra.
5663 Intermezzo — Cavalleria Rusticana (Violin Imi-
5638 Uncle Josh and the Photographer (Yankee 92046 Ernani— O Sommo Carlo (Oh, Noble Carlos)
tation) Edith Helena
Talk) Cal Stewart Verdi). 12-inch, $3. In Italian.
5635 Hail Smiling Morn (Old
English Glee).
Whitney Brothers Quartet 5664 The Liars; or, My Uncle's Farm (Comic Dia- Three Records by Rulto, Italy's
logue) Golden and Hughes
5643 The Song That Reached My Heart. Greatest Baritone.
Henry Evans
5658 Kathleen Mavourneen Alan Turner 12-Inch- $1 Titta Ruflfo. Baritone.
5650 Brown Eyes, Good-Bye (March Ballad). 92037 Hamlet-Brindisi (Drinking Song) (Thomas).
S1726. Rose of Schiras Waltz (Valse Rosen). 12-inch, $3. In Italian.
Harry Macdonough and Haydn Quartet Sousa's Band
5653 Arab Love Song (from Marie Cahill's "Betty
92039 Barbiere di Siviglia — Largo al Factotum (Room
31727 La Paloma Sousa's Band for the Factotum) (Rossini). 12-inch, $3.
and the Boys') Harry Macdonough In Italian.
31724 The Cheerful Wanderer (Mendelssohn).
5657 The Glow Worm Elise Stevenson Whitney Brothers Quartet Maria Galvany—Titta Rnffo.
5641 Frieda (from "Girls of Gottenberg").
Elise Stevenson and Chorus
92500 Hamlet — Nega se Puoi la Luce (Love Duet)

5655 I Want Someone to Call Me Dearie.


New Victor Red Seal Records (Thomas). 12-inch, $4. In Italian.

Miss Stevenson and Mr. Stanley Five New Farrnr Records. Tito New Records by Williams.
5654 That Wasn't All (from "The Soul Kiss"). Gernldine Farrnr, Soprano. Evan Williams. Tenor.
Ralph C. Herz
74126 Messiah— (a) Recitative— Thy Rebuke; (b) Air
5661 Very Well, Then! (from "The Soul Kiss"). 87024 Robin Adair (Burns). 10-inch, $2. In English. — Behold and See (Handel). 12-inch, $1.50.
Ralph C. I-Iciv
S7023 Manon — Gavotte, "Obeissons, Quand Leur Voix In English.
5640 I Used to Be Afraid to Go Home in the Dark Appelle" (Hear the Voice of Youth) (Mas- 74128 Martha— Like a Dream (Flotow). 12-inch,
(from "Miss Innocence") Billy Murray senet). 10-inch, $2. In French. $1.50. In English.

Victor Double-faced Record*, io-inch 75 cents; 12-inch $1.25.

You ought to have every one of these records. We are advertising the complete list in our
double-page advertisement in the leading magazines for February, and calling attention to them
in our advertising in the principal daily newspapers throughout America on January 28. We are
telling millions of readers that these new records can be had at all dealers on the simultaneous
opening day, January 28.

Don't take chances of disappointing a single customer. Have the records asked for and you
not only make a liberal profit, but increase your prestige as a progressive up-to-date dealer.

All Victor Records are of the highest musical quality and give the utmost satisfaction. Sell

the people what they want and they'll come back regularly every month for the newest Victor
Records.

Victor Talking Machine Company, Camden, n. j., u. s. a.


Berliner Gramophone Co., Montreal, Canadian Distributors

To get best results, use only Victor Needles on Victor Records


34 THE TALKING MACHINE WORLD.
'Rainbow' record in the house," said the man- ing the next two months, when the regular ses-
INDIANAPOLIS A BUSY CENTER.
ager of the store; "and what is more, we are sion of the legislature will bring many country
Dealers Wearing Broad Smiles, All Having unable to keep them in the house. This record people to the city, and when many meetings of
Closed a Great Holiday Trade Mayer & Co. — has been in demand in the rural districts as state societies will be held here.
and Joseph Joiner Recent Columbia Dealers well as in the city." This company are also The Mystic, on Pennsylvania street, has been
— Big Demand for Victor Victrolas Indiana — having a great demand for the latest combina- featuring religious pictures. This is one of the
Co.'s Great Edison Trade —
Outlook Most En- tion types of the Edison machines which play theatres which was established to cater to the
couraging and Dealers Are Optimistic. the two-minute and the four-minute records. higher classes. In featuring religious pictures
The Kipp-Link Edison dealers, who report
Co., it has used a Columbia disc graphophone with

(Special to The Talking Machine World. a good business, are advertising that by means "Lead Kindly Light." The
special chimes record,
Indianapolis, Ind., Jan. 6, 1909. of an inexpensive attachment any Edison ma- graphophone was hidden behind a curtain and
Talking machine dealers are wearing broad chine may be equipped to play a four-minute the chimes of a large bell served to draw the
smiles. The talking machine business during record. The four-minute records are proving a people to the amusement place.
the last two months has been excellent and the "hit" in Indianapolis. The West Indianapolis five-cent theatre, which
holiday business was far beyond expectations. Carlin & Lennox, who handle the Victor ma- has always been a good paying proposition, has
Many say that the holiday trade was fully up chine, an excellent Christmas trade on
report changed hands. This theatre, which was former-
to that of two years ago. There was an increased talking machines and music boxes. The trade ly under the management of John Ennis, is now
tendency toward buying the best machines and in Mira music boxes, it is said, was far better controlled by John R. Truelock. Mr. Truelock
the best records and the class of buyers was than had been expected. is an experienced moving picture man, and it
somewhat different from that of previous years. Mr. Israel, of the D. Sommers & Co., who is expected that the theatre will be kept up to
There were just as many buyers from the lower handle the Columbia line, reports that this was its usually high standard both as to attractive-
and middle classes, but there were more from the best season he has ever had in the talking ness and in a financial way.
the best families. The talking machine business machine business. He says it has been demon- PI. H. Myers, traveling representative of the

in Indiana during the last year probably ran strated to him that the talking machine is an Columbia Phonograph Co., spent Christmas with
ahead of the business in any other line of mu- essential, and that every up-to-date installment friends in Indianapolis.
sical merchandise. house should handle talking machines. His Among the inquiries received by the Columbia
The Columbia Co. have been having unusual- great increase in business he attributes to the Co. here during Christmas week was a card with
ly good sales on the double disc records. These double disc and indestructible records. the following: "Dear sirs: My hours are such
have been on the market only a comparatively The literary society of the Manual Training that I cannot get to see you during business
short time, but they have gone like hot cakes. High School gave an informal dance Christmas hours. I want to know the best price you will
The indestructible records also are meeting with week, and the music was furnished uy a Colum- make on one of the mahogany graphophones in
great favor. There was such a rush at the bia Twentieth Century machine. The music your window. Please call me up where I work
store of the Columbia Co. that twice during went to every part of the large auditorium. and if possible send a man to see me. I want
the week before Christmas the stock in certain Special dance records were used and were greatly a machine and I want the one in your window,
lines was exhausted, and these were lines in enjoyed by the young people. if it can be bought." This man was an engi-
which a heavy stock is always carried. Mr. Charles Mayer & Co., one of the largest nov- neer and he bought a $65 BY Columbia grapho-
Devine, the local manager, ordered goods by ex- elty stores in the middle west, have put a line of phone. This is one of the cases in which a
press to make up the deficiency. He says that Columbia machines in their big West Washing- good sale is attributed directly to an attractive
a remarkable feature of his business during the ton street novelty and silverware store. It is window.
pre-holiday trade was the cash sales, which were expected that it was interest a class of talking
considerably in excess of that of past years, machine buyers who otherwise would not be
UDELL'S DISPLAY AT GRAND RAPIDS.
while the cash payments on installment sales reached.
were unusually large. Joseph Joiner, piano dealer, Massachusetts Will Show Their Full Line at the Furniture
The Indiana Phonograph Co., who handle Edi- avenue, has added the Columbia line to his stock, Exhibition This Month.
son machines, report an unusually good business and he reports that he had a brisk holiday trade
during the last year. This firm was not under in talking machines, including also Victors and The Udell Works, of Indianapolis, Ind., will
the same management this year that it was last Edisons. make a handsome display of their full line of
Christmas, but the owners were well pleased Among the out-of-town talking machine deal- cabinets for talking machines, sheet music and
with the holiday trade and they had good re- ers who called in the city Christmasweek were: piano-player music at the Furniture Show, to be
ports from all their dealers out in the State. George E. Cook and L. L. Bair, of Anderson, held in January in Grand Rapids, Mich. They
The business was good during the thirty days Ind.; Francis T. Mezingo, Kempton, Ind.; C. M. will have the same space on the fourth floor
before Christmas. The Indiana Phonograph Co. Carter, Arcadia, Ind., and John H. Whitlock, of the Furniture Exhibition Building as before,
have been unable to keep "Rainbow" records in Rushville. Ind. and many new things in disc and cylinder cab-
stock. This selection has proved to be one of The five-cent theatres and penny auditoriums inets will be shown that, will doubtless interest
the most popular that has been presented in have done an excellent business during the last the trade. Notwithstanding the depression of
Indiana in many years. "We haven't a single month and are looking to a good business dur- the past year the Udell Works have closed a
most satisfactory business. They start in the
new year with a busy plant and splendid pros-
pects. 4

INDIANS LIKE THE TALKER.


Dance Around a Talking Phonograph in Wild-
eyed Amazement.

(Special to The Talking Machine World.)


Hobart, Okla., Jan. 6. 1909.
Chief Lone Wolf, head of the Kiowa Indians,
has taken a great liking to "canned" music.
Recently he took a phonograph and some blank
records among his people and had a number of
his tribesmen talk and sing into the instrument.

Patented
He then had the machine run off the newly
made records much to the delight of the In-
dians who danced about the machine and eyed
The Ravenskilde Talking Machine Starter it with amazement.

FOR EDISON AND ALL OTHER TALKING MACHINES The Chelsea Phonograph Co., Chelsea, Mass., who
THE NOVELTY OF THE CENTURY formerly conducted a talking machine business at
Put a record on the machine and set the clock at the time you want the record played. 219 Summer street, Lynn, and also at 33 Wash-
It will wake you to the sound of music divine or of any shout or remark you may have ington avenue, Chelsea, will hereafter be located
dictated into a blank record. at 429 Broadway, Chelsea, Mass. This company
It's more than an Alarm Clock. It sells itself. carry a complete line of Edison phonographs,
It will surpriseand startle evening guests. Can be operated by a child.
As a trade attractor in the store it is unexcelled Is a perfect device. Does not get out of order Victor talking machines, records and supplies of
RETAIL PRICE, $5.00 all kinds. Morris Robinson is manager.
Order sample to-day. If not satisfactory send it back and money will be refunded.
A good deal of time is wasted in idle visiting.
P. M. RAVENSKILDE Find out what your visitor knows that you do
not know and talk about that subject. Every
Patentee and Sole Manufacturer CABERY, ILL.
man knows more about something than you do.
THE TALKING MACHINE WORLD. 35

HIS MASTERS VOICE


REG. U.S. PAT. OFF.

Quality
That's the big idea behind the Victor, the thing that has made the Victor
business what it is to-day.

Quality has placed the Victor in a class by itself — has put it above compe-
tition.

That's the kind of instrument you are handling, Mr. Victor Dealer.

Make use of this "quality" idea. It will help you to build up your busi-
ness, to make the most sales and the greatest profits, to add to your prestige, to

establish yourself firmly with music lovers and people of wealth and refinement.

Victor Talking Machine Co.


Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal, Canadian Distributors.
To get best results, use only Victor Needles on Victor Records.

Full information can be obtained from the following Victor dealers

Albany. N. Y. .Finch & Hahn. El Paso. Tex W. G. Walz Co. Omaha, Neb . A. Hospe Co.
Altoona, Pa. -W. H. & L. C. Wolfe. Escanaba, Mich Grinnell Bros. Nebraska Cycle Co.
Piano Player Co.
Atlanta, Ga. . . Elyea- Austell Co. Galveston, Tex Thos. Goggan & Bro.
Phillips & Crew Co. Grand Rapids, Mich.. J. A. J. Friedrich. Peoria, III Chas. C. Adams & Co.

Baltimore, Md. .Cohen & Hughes. Honolulu, T. H Bergstrom Music Co. Philadelphia, Pa. .... Sol Bloom.
E. F. Droop & Sons Co. Indianapolis, Ind Kipp-Link Phono. Co. Louis Buehn & Brother.
J. E. Ditson & Co.
H. R. Eisenbrandt Sons. C. Koehring & Bro. C. J. Heppe & Son.
Wm. McCallister. Jacksonville, Fla Alexander Seewald Co. Musical Echo Company.
Bangor, Me.-- M. H. Andrews. Penn Phonograph Co., Inc.
Kansas Mo J. W. Jenkins Sons Music Co.
.
City,
Western Talking Machine Co.
Birmingham, Ala. . E. E. Forbes Piano Co. Schmelzer Arms Co. H. A. Weymann & Son.
The Talking Machine Co.
Lincoln, Neb Ross P. Curtice Co.
Boston, Mass. . Oliver Ditson Co. Pittsburg, Pa.. ...,C C. Mellor Co., Ltd.
Eastern Talking Machine Co. Rock, Ark
Little O. K. Houck Piano Co. Standard Talking Machine Co.
M. Steinert & Sons Co. Los Angeles. Cal Sherman, Clay & Co. Portland. Me.. ....Cressey & Allen.
Brooklyn. N. Y. American Talking Machine Co. Portland Talking Machine Co.
. Memphis, Tenn E. E. Forbes Piano Co.
Buffalo. N. Y.. . W. D. Andrews. O. K. Houck Piano Co. Portland, Ore Sherman, Clay & Co.
Neal, Clark & Neal Co.
Milwaukee, Wis Lawrence McGreal. Richmond, Va The Cable Co.
Burlington, Vt.. .American Phonograph Co. W. D. Moses & Co.
Minneapolis, Minn Minnesota Phonograph Co.
Butte. Mont.... .Orton Brothers.
Canton, 0 .The Klein & Heffelman Co. Mobile, Ala Wm. H. Reynalds. Rochester. N. Y The Talking Machine Co.
Montreal, Canada Berliner Gramophone Co., Ltd. Rock Island, III Totten's Music House.
Charlotte, N. C. .Stone & Barringer Co.
Chicago. III. .. Lyon & Healy. Nashville, Tenn O. K. Houck Piano Co. Salt Lake City, Utah. Carstensen & Anson Music
. Co.
.

The Rudolph VVurlitzer Co. Newark, N. J Price Phono. Co. San Antonio, Tex Thos. Goggan & Bro.
The Talking Machine Co. Newark, O Ball-Fin tze Co. San Francisco, Cal- ... Sherman, Clay & Co.
Cincinnati, 0. .The Rudolph Wurlitzer Co. New Haven, Conn ...Henry Horton. Savannah, Ga Phillips & Crew Co.
Cleveland, 0. .W. H. Buescher & Sons. New Orleans, La Nat'l Auto. Fire Alarm Co. Seattle. Wash Sherman, Clay & Co.
Collister & Sayle. Sioux Falls, S. D
Philip Werlein. Ltd. Talking Machine Exchange.
Eclipse Musical Co.
New York. N. Y. . Blackman Talking Machine Co. Spokane, Waah Eiler's Piano House.
Columbus, O The Perry B. Whitsit Co.
Sol Bloom, Inc.
Sherman, Clay & Co.
Dallas, Tex Thos. Goggan & Bro. C. Bruno & Son, Inc. St. Louis, Mo Koerber-Brenner Music Co.
Dayton. O The Fetterly Piano Mfg. Co. I. Davega, Jr., Inc. St. Louis Talking Machine Co.
Denver, Colo Hext Music Co. S. Davega Co.
B.
St. Paul, Minn W. J. Dyer & Bro.
Knight-Campbell Music Co. Chas. H. Ditson & Co Koehler & Hinrichs.
The Tacot Music Box Co.
Des Moines, Iowa. ... Jones Piano Co. Landay Brothers, Inc. Syracuse. N. Y , . W. D. Andrews.
Harger & Blish. The Regina Co. Toledo, O The Hayes Music Co.
Detroit,Mich Grinnell Bros. Stanley & Pearsall. Whitney & Courier Co.
Dubuque, Iowa Harger & Blish. Benj. Switky. Washington, D.C. . . John F. Ellis & Co.
Duluth. Minn French & Bassett. Victor Distributing & Exp't Co. E. F. Droop & Sobs Co.

J
;

36 THE TALKING MACHINE WOULD.


Terror," the most remarkable thing was he lived too, that some of the matters which are now be-
through it. We, too, have lived through the fore the courts will have a far-reaching effect

gafAVACHINE^ troublous times of 1908 somehow, and now thank upon the future of the industry.

™0; WQPLD heaven and Taft the indications point


plete
business.
resumption of manufacturing and general
Trade in all lines has received
to a com-

an im- A MOST singular feature in connection with


the sale of talking machines during the
EDWARD LYMAN BILL, - Editor and Proprietor petus, and the railroad reports for December past twelve months of unprecedented dulness is

SPILLANE. Managing
show an increase in the transportation of prod- the fact that high-priced
J. B. Editor. machines and outfits
ucts and goods.The improved business conditions have been steadily gaining
Trade Representatives: Geo. B. Keller, F. H. Thompson, demand. In fact,
W. T. Dykes, L. E. Bowers, B. Brittain Wilson, mean increased labor demands on all sides and a
A. J. Nicklin, August J. Timpe. there has been such an insistent demand for the
greater investment of capital, so let us not re-
outfits which cost from $100
Boston Office : Ernest L. Waitt, 100 Boylston St.
to $300 that the
turn to last year's business page. Let us close manufacturers have been unable to keep pace
ChictLjo Office: E. P. Van Harlingen, 156 Wabash Ave.
Philadelphia Minneapolis and St. Paul
:
the book and leave it closed. Let us remember with it. It was felt by some that there was con-
H. F. Thompson. Adolf Edsten. that the world demands good work in its devel- siderable doubt about the American people being
St. Louis : San Francisco:
Chas. N. Van Buren. S. H. Gray, 88 First St.
opment from each one of us, and let us figure willing to pay high prices for talking machines,
Cleveland: G. F. Prescott. that we may all contribute in a greater or less but what has been the result?
Cincinnati : Bernard C. Bowen. The higher the
degree toward the complete restoration of busi- price the greater the demand,
London. England. Office: and there seems
69 Basinghall St., E. C. W. Lionel Sturdy. Manager. ness confidence. Let us remember that real to be no limit to this branch of the trade. Plans
progress is moving ahead, and let us remember are now being made to take
Published the 15th of every month at I Madison Ave. N.Y. care of the high-
we can all contribute toward assisting business grade trade for the new year.
SUBSCRIPTION (including postage), United States, Those who were
Mexico, One Dollar per year; all other countries, $1.2o. on its onward and upward march. sceptical at first admit that this demand has
England and her colonies, five shillings.
ADVERTISEMENTS, $2.00 per inch, single column, per come to stay, and there is no more speculation
insertion. On quarterly or yearly contracts a special dis-
allowed. Advertising Pages, $60.00; special posi- as to whether the people will buy high-grade
count is
tion, $75.00.
SPECIAL attention is directed to a new feature
Edward talking machine outfits or not. The record for
REMITTANCES, should be made payable to of this publication designated the "Side
Lyman Bill by check or Post Office Order. the past twelve months has settled that, and no
Line Section." This is not a new idea, but one
^"IMPORTANT.— Advertisements or changes should which query mark can be placed after high-priced
reach this office by the first of each month. Adver- has been carefully planned. For some
tisements arriving too late for insertion in the current months past we have conducted a feature of this
machines. Quality trade is a trade to be sought
issue will, in the absence of instructions, be inserted
in the succeeding issue. paper a "Side Line Department," and advertisers for and located if possible, and the greater the
who exploited product in this particular number of high-priced outfits put forth the
Long Distance Telephones— Numbers 4677 and 4678 Gram- their
ercy. Cable Address: "Elbill," New York.
department were successful in greater the respect for the talker.
securing from
talking machine men a goodly number of orders.
NEW YOR.K, JANUARY 1909.
15,
Encouraged in this direction, we figured upon THElumbia
enormous advertising which the Co-
the establishment of a separate section which people are doing along lines of
reviewing the business industry, of which
IN this journal is the exponent, it must be ad-
would give a broader and more comprehensive double-disc publicity is having the anticipated
representation to the special products which can result in increasing the demand for the two-
mitted that during 1908 conditions were far from
be harmoniously blended with the talking ma- sided records. When double pages, back covers
pleasing. Talking machine men had to suffer
and single covers are secured in the leading
chine line. There are thousands of dealers who
from the depression in business which affected
read The Talking Machine World regularly, who magazines to exploit a special product, it would
all trades, but beyond this they had the added be strange indeed
are naturally desirous of increasing their in- if the demand for the adver-
troubles which came from disturbed inner trade
comes, and many of them have ample space in tised specialty did not grow with surprising
conditions; in fact, during the entire year there
their establishments which can be conveniently rapidity. The advertising campaign of the Co-
has been a feeling of unrest in talking machine lumbia Co.
utilized for the display of special products and is a most extensive one, and it shows
circles. Changed conditions and restrictions
novelties. These have the power to attract trade in that the battle of the records is now on in deadly
imposed have all had the effect to disturb the
the business establishment, and the profits on the earnest. The Columbia plan of exclusive repre-
trade in the talking machine line, and when
sales made help to defray fixed overhead sentation, too, is creating a stir in trade circles.
everything is taken into consideration 1908 was a
charges and bring money storeward and supply
year filled with business disappointments.
machine men with a new trade with
Perhaps the talking machine men, on the
talking
which to increase their business. Relying on
THEunder
Talking Machine Jobbers' Association
competent official direction has made
whole, have been no greater sufferers than the
one line of goods gives but one feeder, but when satisfactory progress during the past year.
men in other lines, but we have all had enough A num-
a number of specialties are sold it follows quite ber of important matters have been taken up and!
to make us sit up and take notice. There is no
naturally that more money will be brought to discussed by this organization, and those who are
doubt about that. But let us forget it. Let us
establishment than if the sales are confined to one fully acquainted with
turn to the new year with confidence and with a its accomplishments real-
line exclusively. Everything which can con- ize that it is a strong power for the good of the
move along all right
fixed belief that things will
tribute to increase the income of business men A variety of subjects are now being
during the next twelve months that is, if we — is certainly desirable, and there are a number
industry.
considered by this association, which will be an-
will all help them to move.
of specialties offered in the "Side Line Section" nounced later. An organization of such character
which can with advantage be handled by talking
A YEAR
terrifying
ago the currency panic obtruded
effect upon a supersensitive
its
machine men. These do not require a large
vestment, and the possibility of salesmaking
in-

is
which stands

its membership
for the general
good of the trade
should be warmly supported, and should have on
roll practically the entire trade.
people, many of whom were frightened into ex-
extremely good. By all means consult this new Just keep your trade eye on this organization.
treme measures of hoarding money. Currency
feature of The World, because it is put forth
and legal tenders were so difficult to get that sub-
with a view of creating new business and new
stitutes for money were made with more or less
profits for the readers of this publication.
CERTAIN handwritings on the trade wall indi-
cates important changes which will be likely
disturbance to confidence. It seems peculiar now
even, when we look back upon it, that such con- to occur in the talking machine circles before the

many moons. A little


ditions could have existed, but, quite natural,
such a panic was followed by extreme industrial
THE talking machine industry has
lished a record for legal encounters,
estab-

and
year shall have advanced
bird also whispers that new concerns will be

depression and the country was filled with fore- it is said that in this limited industry more formed, so that it is possible new competitive con-

boding. Then, too, we were getting ready for than half a million dollars have been expended ditions will be created in this industry before a

the big presidential struggle, and, of course, that for litigation during the past few years. Surely very long period shall have elapsed. Just what

retarded business, and, in fact, when we com- that is a snug amount, and from present indica- there is pending will be announced in due time
mence to review the situation a dozen elements tions it will be increased materially, for there in the columns of this publication. Judging from
at once come to mind which helped to block the are a number of matters to be settled before the indications there will be plenty of things of in-

wheels of progress during 1908. So, perhaps, as courts, which will probably be brought to point terest happening, which will keep the trade

the great Talleyrand once said of the "Reign of of issue during the present year. It would seem, tongues wagging at a good lively rate.
THE TALKING MACHINE WORLD. 37
Eilers Music Company in this city has been January before Peter Bacigalupi & Son are able
TRADE ON THE PACIFIC COAST. placed in charge of the Standard Phonograph to occupy their new Market street store, though
Co., which formerly operated the department of work has been rushed in the effort to have the
Dealers Experience a Decided Improvement in The
Business —
Columbia Co. News Eilers Music — the Fillmore street store. This company also place ready by the first of the year. re-

Co. Make Pleasing Report — Kohler & Chase has two stores in Oakland. The Eilers depart-
ment is in charge of Mr. Peel, and probably
tail department
ing rooms, and
will have seven large demonstrat-
a number of other features are
to Discontinue "Talker" Department in
found on being prepared. Mr. Bacigalupi states that the
Seattle —
Wiley B. Allen Co. Activities carries as complete a stock as
the coast, practically all
is to be
lines being kept on Edison Amberol records have been large sellers
Sherman, Clay & Co. Stock Cleaned Out Dur- throughout the month. The company has made
Holidays — The New Bacigalupi Quarters.
hand. Mr. Peel states that the December busi-
ing a special offer for outside retail trade, as a re-
ness has been most satisfactory.
Geo. Q. Chase, of Kohler & Chase, is now visit- sult of which many orders have been coming in
(Special to The Talking Machine World.)
ing the Seattle store. The talking machine de- by mail.
San Francisco, Cal., Jan. 3, 1909.
partment of that branch is to be discontinued.
December there has been no
VALUE OF WINDO W DISPLAY.
Since the first of
C. M. Jonesis now manager of the department
complaint of dulness among the talking machine
in San Francisco store, having charge of
the
dealers in any part of the Pacific Coast
terri- Robt. N. Watkin, of the Will A. Watkin Co.,
both wholesale and retail business. The depart-
tory, the in general being to provide
difficulty Dallas, Tex., Gives Excellent Advice on This
ment is being thoroughly reorganized, and some
a sufficient supply of goods to fill the insistent Subject of General Importance.
big developments are promised after the first of
holiday demand. Reports of an excellent busi-
have the year. The company reports a fine business Robert M. Watkin, secretary of the Will A.
ness in all lines of machines and records and has had a large
while the local for the last few weeks, sale Watkin Co., Dallas, Tex., had the following to
come in from north and south,
The business of new records. say on the subject of securing attention by win-
dealers have their hands full.
The Wiley B.Allen Co. report an immense dow display in a recent issue of The Retail Mer-
shows an immense improvement over the last business in talking machines at the San Diego chant, of that city, which should prove in-
the
holiday season, and some of the dealers in
like store the past month. The Los Angeles store, teresting to dealers in talking machines and
city say they have never seen anything
two which recently put in a department, has also side lines:
the rush which has prevailed for the last
may he done very well. Little is being said at present "A store window offers the cheapest adver-
weeks. The rush of wholesale business about the talking machine department which tising a merchant can employ. Windows are
the
partly attributed to the conservatism of
will be installed in the new store in San Fran- often preferred to newspaper space because the
trade earlier in the season, which left them
short
cisco, but this company are expected to cut quite results are quicker and surer; because showing
of stock just when it was needed most. an article will sell it more quickly than a printed
a figure in the local trade as soon as the busi-
Chas. E. Brown, otherwise known to the
coast
ness is started. description. Then, too, it is already an asset,
in the
trade as "Talkophone" Brown, is again For the last month Sherman, Clay & Co. have as the rent is being paid just the same whether
city after a visit to his store in
Spokane, Wash.
had a great run on talking machines, and the the window is used or not.
He says that some of the local dealers may think force in this department has had to work over- "The merchant is judged largely from the ap-
that he is canned and labeled, hut he is still
time, though everybody that could be was pressed pearance of his window. Hence, the window
alive, and will show them a thing or two after into service. Mr. McCarthy states that the holi- should always have a fresh appearance and with
the first of the year which had not been dreamed
day business was the biggest in the history of this in view, they should be redressed regularly
of in their philosophy. The trade is waiting to
ihe company. By Christmas the stock was prac- with strong attractive displays. The window dis-
see what will happen. tically cleaned out in many lines, very few Vic- plays need not necessarily be elaborate, for some
Byron Mauzy received another shipment of the trolas being left, and a great business has been of the most effective are simple and inexpensive.
new Zonophone records a couple of weeks ago, done in all lines of Victor machines. Mr. Mc- "Put some definite idea into your display. Don't
and is now carrying the complete catalog. Now Carthy says the new double Victor records have crowd too much into it. A variety of articles is
that the first demands of the trade are
filled, it
not caused any great stir, though they have often passed unnoticed where a few articles
is less difficult to keep stock on hand, though
been on hand for several weeks, and are selling strongly presented will attract immediate atten-
they are large sellers.
still
fairly well. Mr. McCarthy was actively inter- tion. A good window display is one that asso-
Large shipments of the new Columbia records ested for the last week in making the down-town ciates the goods with some other person or event
have been coming in since last month, and
the
with most New Year's celebration, the first to be held in of current interest to the passerby, not in any
coast department is now well supplied
the old business district since the fire. He was way connected with the idea of buying or selling.
the catalogs, though there are quite a
lot
of on the celebration committee of the Permanent In this manner you command attention and it is
of numbers which it is almost impossible to keep Downtown Association, and took an active in- a recognized fact in salesmanship that if you
in stock. The dealers throughout the country terest in the affair. can secure a person s attention, a good part of
for
have been in a great hurry to get stock Benj. Curtaz & Son report a good all-round the work is already accomplished."
the holidays, many orders coming in by
tele-
holiday business, though they expect to beat it
phone during the week before Christmas, and next year, when they will be in their new build- The Phillips & Crew Co., Savannah, Ga., have
sales for the month would have been
considerably
records
ing on KearnyWith them, also, there
street. been giving a number of successful recitals in
larger if the supply of the most popular has been an unusually large demand for Vic- Lawson Memorial Hall, that city, at which the
had been on hand. P. H. Beck, manager of the trolas. Victor talking machine and Steinway piano
San Francisco store, states that a larger busi- It will probably be well toward the end of played prominent parts.
ness was done this year up to December 20
than
during all last year. The holiday business of
the coast department was the best the
company
has ever had, and the outlook for the next few
months

seller.
is decidedly good. The new $65 Colum-
bia machine, type BY, with a mahogany
cabinet,

has appeared on the coast, and is proving a big


Many good-sized orders were taken be-
A To
Business "Because
the Dealers of Michigan, Northern Ohio, and Northern Indiana, we
are <I
fore the stock was received, and deliveries
Edmund send a solicitation for business on the plain business basis of giving the best
now being made as fast as possible.
possible service.
Cyrus, one of the outside men, is now in for
the

holidays, but will go out again by the beginning We


are safe in the statement that we can fill your orders immediately on
of next week. Mr. Beck will also probably take receipt; that we can ship goods to you the same day in which we receive
the road early in January, and expects to
place your order. We
know we carry the most complete lines known to the
a lot more exclusive agencies. It is expected jobbing trade. It is an exceedingly rare occasion when we are "out" of

that the which is now on


San Francisco store, '
anything.
Van Ness avenue, moved down town dur-
will be
You may send your orders to us by mail, or wire, or give them over the
ing the spring or summer, though no arrange- <J

ments have yet been made. The lease on the


Long Distance Telephone, at our expense, and you will find us just as prompt
in attending to your wants as we claim to be.
present location does not expire until next March,
and no move will be made before that time. <I Another thing; in every line our goods are new. We are abreast of our
*Hy. Eilers, of the Eilers Music Co., is spend- business every minute. As soon as anything new presents itself, we have it.
ing the holidays at the San Francisco store. He
gives a very encouraging account of the talking- <J 1 909 is going to be, we believe, a good year and so every dealer should
machine business of his stores throughout the stock up well— not only be prepared for trade that comes but go after it and
north. The D. S. Johnston Company, in which come to us to supply the goods.
Mr. Eilers is largely interested, has had the
lower floor of its store in Tacoma, Wash., remod-
eled in order to give more room for the talking
machine department. This department formerly
occupied the balcony, but the business has de-
American Phonograph Co.
veloped beyond the capacity of the former equip-
The talking machine department of the
106 Woodward Avenue, Detroit, Mich.
ment.
;

38 THE TALKING MACHINE WORLD.

1
Have You The
Amberol Record Attachments
And Are You Putting Them On
Phonographs Already Sold?

Every time you equip a Phonograph with You should see that your line is complete
the Amberol Attachments you create a new on instruments and both styles of Records
Amberol Record customer. also that everyPhonograph you have sold is
These attachments are easily put on and brought up to date with the Amberol attach-
they pay you a profit. A Phonograph ments.
equipped with them will play both Amberol The demand Amberol Records grows
for
Records and the regular Edison Records. as people hear them and the profit to you
So, in making Amberol Record custom- is big.

ers of present Phonograph owners, you also With the attachments, the Amberol Rec-
retain their trade as standard Edison Record ords and the new types of Phonographs, you
customers. ought to have everything your own way this

The new types of Phonographs are all year.

equipped to play both styles of Records an— Edison jobbers are all supplied with the
advantage that wins the choice every time. new goods. Write the one nearest you.

National Phonograph Company,


59
oranS n T ue
THE TALKING MACHINE WORLD. 39

r
Have You The New
Amberol Records
And Are You Demonstrating
Them?

Once your customers hear an Amberol the selections are the work of the best talent
Record a sale is made. obtainable.
There is nothing compares
in records that Not since the perfection of thePhonograph
with them. Their long playing time is an has such a powerful selling argument been
argument. Their sweet tone is another, and given the dealer as that represented by Amberol
the high grade of music and songs they offer Records.
is another. You should make the most of it. You
An Amberol Record furnishes four should carry a complete stock of both Records
minutes of delightful entertainment, with- and Phonographs. You should advertise
out record-changing. That is twice the play- them and demonstrate them. They represent
ing time of the standard Edison Records and your best opportunity for increasing sales
a longer playing time than any other kind of during 1909.
record affords. Begin the year with a complete line.
The tone of these new records is remark- There is an Edison jobber near you who will
able for its clearness, richness and fidelity and be pleased to fill your orders.

59 Lakeside Avenue,
National Phonograph Company, ORANGE, N. J.
40 THE TALKING MACHINE WORLD.
THE VALUE OF NEATNESS. Dealer, closing, I want to ask you a
and in
question: Miss Society happened to glance in
If
This Art Is a Necessity in the Talking Machine your window to-day, would she favor you with
Business and Should be Cultivated by All a call?
Dealers Who Would Achieve Success. Howard Taylor Middleton.

Mr. Dealer, a word with you!


Is your place of business as attractive as your
MENTAL CURE FOR MALADIES.
home? If not, why not? How the Talking Machine May be Adapted to
This is a serious question and one well worth Some Purpose in These Days of the Emanuel
deep thought. For the success of the "talker" Movement and Christian Science.
fraternity and the advancement of phonographic
melody, it is imperative that the setting which Are you insane? Try music. That is the
this melody is given should be an appropriate sovereign cure for maladies of the mind, accord-
one. Think for a moment of the exquisite sur- ing to Miss Jessie A. Fowler, who spoke on the
roundings in which grand opera is heard. The subject before the Rainy Day Club in the Hotel
dainty decorations, the air of refinement and Astor recently. Miss Fowler has a kind of
culture which exudes from every pillar and bal- music for nearly every phase of aberration. Here,
cony, exhilarate even before the curtain ascends. for example, is her catalog:
Should not your store which Is a grand opera For simple mania, or just ordinary insanity,
house in miniature a place where the golden a few doses of slow, dreamy music on the talk-
voices of the great song birds warble as sweetly ing machine. She did not specify in this re-
AN ATTRACTIVE WINDOW.
as they do in the palace of Hammerstein, be in gard, but it was noticeable that she didn't men-
harmony with the goods you sell? reception, and pleased and comfortable, select at tion the "Merry Widow" <waltz, which, although
The jobber may say that he caters to the dealer her leisure the records desired. considered slow and dreamy, probably has made
only, and that he has no time to devote to un- I happened in one of Philadelphia's most at-
more lunatics than it has cured.
necessary display. Tie is right to an extent, but, tractively appointed "talker" shops the other For acute mania, where the mind is agitated
there are very few jobbers who do not have more afternoon and witnessed just such an event as I and one is inclined to violence, a moderate appli-
or less retail business as well, and as this is the have described above. A stylishly gowned young cation of Beethoven's Moonlight Sonata has been
branch of his trade from which the greatest lady entered and began by congratulating the found efficacious. Miss Fowler did not say
margin of profit springs, it is imperative that it dealer upon his beautiful store. Then she asked whether this had anything to do with the ancient
should receive its full share of attention. The to hear the following grand opera records: theory of the effect of the moon on the mind.
only way to draw retail trade from the class of Sextette from Lucia, Quartette from Higoletto, Melodies like "Drink To Me Only With Thine
people who really count the —
purchasers of Plaisir d'Amour and Favorita. She was de- Byes" are also suggested, although, on account
operatic records —
is to make your establishment lighted with their superior tone and purchased of the well known harmful effect of liquor on the
neat, attractive and homelike. Have a window them all, her bill amounting to $17.00, and she brain, too much of this is forbidden.
display that will compel Miss Society, down was not in the store more than a half hour. For melancholia, what Miss Fowler calls
town in her electric brougham on a shopping "I never go into ordinary talking machine "bright, quick" music must be applied. In this
tour, to step forth and admire, and this accom- places," she remarked in parting, "but when I class one may try a teaspoonful of such lyrics
plished to her satisfaction, to come in and buy. peeped in your window and saw the cozy room as "I Like to Have a Lot of Little Girls Around
Feature your opera selections in the way they behind it, I could not resist. I shall surely come Me" or any of George
Cohan's works. Pieces
deserve by having neatly framed pictures of the again very soon. Thank you so much for your like Chopin's "Marche Funebre" and the "Ave
artists, whom she worships, upon your tinted courtesy," and with a rustle of silken skirts, she Maria" are not good in such cases.
walls. If you do this, your fair visitor will be
sure to express her delight. Then she will re-
was gone.
It was the neatness and general refinement of

For cases of paralysis Miss Fowler neglected
to say whether she meant paralysis of the mind
cline in the easy chair you draw out for her the establishment that captured this customer, Mr.
or body— strong doses of Wagner are recom-
mended. The "Ride of the Valkyries," for ex-
ample, is calculated to awaken the dead, and
certain parts of "Parsifal," although known on
occasion to have had a somnolent effect upon
certain kinds of minds will prove highly bene-

It's ficial to those in whom all feeling is dead.

DR. BELL'S NEW FLYING MACHINE.

So Easy
Yes, it is not only easy to learn a foreign
Dr.
Bell and
invention
have
Alexander Graham
Sumner Taintor,
Bell,
was
of the graphophone, is reported to
completed a new flying machine. Dr.
who with C.
interested in the
A.

Bell is famous as an inventor and scientist. He


language by the I. C. S. system the — was associated in Edinburgh and in London
easiest and most perfect way in the world
university, and upon coming to America in 1870
— but it is also easy to sell I. C. S. lan-
first went to Canada, but settled in Boston a
guage outfits. It is easy to sell them to
year later, becoming professor of vocal physi-
people who are tired of their machines as
ology in Boston university. Soon after his in-
an amusement device and will be glad to
vestigations began that led to the invention of
turn them into a source of profit. It is
the telephone, the patent for which was granted
easy to sell them to persons going abroad
in 1876. Various have conferred
universities
and who otherwise desire to learn a
degrees upon Dr. Bell, who also is an officer of
language for the sake of the know-
the French Legion of Honor, and he is a mem-
ledge of it alone. It is easy to sell it
to men and women who desire to qualify for positions as translators and foreign
ber of various scientific organizations and re-
gent of the Smithsonian institution. His home
correspondents. It is easy to sell it to foreigners, in order that they may
is in Washington, and he has an extensive sum-
learn to speak English. In fact there are a great many sound reasons why it is
easy to sell the mer home at Sydney, Cape Breton, where he
has just completed his new aerodrome.
ICS. LA NGUAG L SYSTEM
PARCELS POST TO AUSTRIA.
PHONOGRAPH
On January 1, 1909, a parcels post arrange-
Do you sell I. C. S. Language outfits? If not, why
you thus neglecting
are ment between the United States and Austria (not
such an important and profitable field of your work? Why are you thus abso- including Hungary) went into effect. Under this
lutelythrowing away at least one-third of your business? The Phonograph sys- agreement parcels to be exchanged between the
tem of language instruction is now recognized as an educational factor of great two countries must not weigh more than 11
importance and the demand for this sort of language instruction is growing by pounds, measure more than 3 feet 6 inches in
leaps and bounds. The I. C. S. system is undoubtedly the one of the greatest length, nor 6 feet in length and girth combined.
merit obtainable today. Write us a postal now for further particulars. Postage must be prepaid at the rate of 12 cents
per pound or fraction thereof. If necessary, a
International Correspondence Schools delivery charge not exceeding 5 cents will also
Box 918, SCR ANTON, PA. be collected of the addressee on delivery of the
parcel.
THE TALKING MACHINE WORLD. 41

THE GOOD CHRISTMAS SALE. records, and then how quickly he opened his taken specially for this play and they have added
own smart carrying case and seemed to lift some- much to the real Bowery or Drury Lane "thrill"
How Salesman Franklin's Heart Was Touched thing heavy out of it, and place it in the box so occasioned by the performance.
by the Condition of a Poor Widow and Her often touched by loving hands.
Son — Provided With Christmas Music at the He had to go then. He told the old widow the MISCHA ELMAN'S SUCCESS.
Expense of a Fancy Vest. rain had been a nuisance —he had so much to do.
* * * #
Not iu many years has a violinist scored such
Edward R. Franklin decided he might order it. Edward R. Franklin walked briskly into the a success in New York as has Mischa Elman, the
He had inspected, through the window o£ the office, and in reply to the manager's inquiry, said
young Russian, who has been arousing great en-
Universal Clothing Co., the fancy material he had had some fair sales and placed a smal! thusiasm, both at his recitals and at the Sunday
marked "Vest, $7.50," every morning this week, pile of bills on the cashier's desk, as he made out
evening concerts at the Manhattan Opera House.
but hismind was not settled till to-day. But this his sales' slips. Elman's success confirms the high praise be-
morning he had told himself that he did not "That's a pretty fair sale," said the manager, stowed upon him by the leading critics of Europe.
spend a great deal on his own person, and that glancing over the items, "twenty records to one He is no longer a boy prodigy, for his reputation
the waistcoat might help him along in making man."
sales. So in he went, got measured, and ran out "Yes, sir; the poor fellow is a cripple."
of the store just in time to catch the car which "That's bad; good thing he's got money.''
was to carry him and his neat black carrying "Yes, sir. May I use the 'phone?"
case to his territory for the day. "Why, of course."
Not many hours passed before a heavy rain "2684 R, please. Hello! Is this the Universal
caused our young friend to take refuge in a Clothing Co.? Well, this is Edward R. Frank-
small house in a big field. lin. Will you kindly cancel that order I gave
It wasn't a pleasing Christmas picture he found you this morning for a vest? Right! Much
there. obliged. Good-bye. Ernest Werninck.
Just a poor old widow eking out an existence
in company with an only son, bed-ridden since "THE WOLF" THRILLS THE WEST.
childhood with an incurable spinal complaint;
but she was able to entertain her visitor: oh, yes Scene of Fight in Which the Howling of Wolves
— her good, dear husband had bought a "plate Is Reproduced by Talking Machines.
talking machine" the year Willie was born, and MISCHA ELMAN.
only a few months before his own life had been During its recent visit to Denver, Colo., that
crashed out in a coal mine. They had never intense drama of the Northwest, "The Wolf," rests on a more substantial foundation. He is
had any new records since; they simply could not written by Eugene Walter, a former newspaper a mature artist, and while still a "prodigy" is no
afford them, but she hoped some day to be able man of that city, caused quite a sensation, longer a boy. Talking machine dealers will find
to buy some. Willie loved the machine so! Let and much favorable mention. Of course the fact a great demand for Elman records at the dif-
her put on "Mendelssohn's Spring Song." Willie that the author was a Denver man won for it a ferent points to be visited by this artist during
liked to hear that as he lay in the other room, special consideration, but it was the howls of his six months' tour of the United States. Four
and she would go and do a little washing in the real wolves, heard in the play, that amazed old- fine Elman records are listed in the Victor Red
yard, now it had stopped raining, if the gentle- time ranchers. The play works up to a duel to Seal list,and they should be featured by dealers
man would excuse her. the death in the dark between the two principal well in advance of the concert to be given by this
Edward R. felt a sort of choking in the throat characters accompanied by the howl of wolves, artistin their locality. They will be well re-
as he listened to the sweet strains of the "Spring which is almost blood curdling. This realistic warded for their enterprise, because they are
Song" coming faintly from the poor, worn record. effect is secured by means of the talking machine. records of especial excellence, possessing that in-
How gently he lifted the lid of the box that held It will be remembered by readers of The World dividual force which enables Elman to thrill his
the remaining cracked, chipped and seedy-looking that records of the howls of real wolves were audiences and enthuse them.

BY USING
save: th life: of vour records
The Place Automatic Record Brush
PHONOGRAPHS AND VICTOR TALKING MACHINES. ' Se P tember 15 and October 2, 1906
FOR EDISON PATENTED
land September 10, 1907.

THE PLACE No. 10

Disk Record Brush


FOR
VICTOR EXHIBITION SOUND BOX

PRESERVES THE LIFE OF DESK RECORDS


Automatically cleaDS the Record Grooves and gives the needle a clean

track to run in. Insures a clear Reproduction and prevents Record getting
PRICE, 15 CENTS Dust and dirt in the Record grooves
Makes the Needle wear better.
CAN BE USED ON ALL PHONOGRAPHS scratchy.
Removes lint and dust from record automatically. Saves Sapphire from wearing flat Needle so cuts the Record.
and prevents rasping sound. Insures a perfect playing record. It is equally as efficient wear the record out quickly and grind the it

when recording. It is too cheap to be without.


No. 1 fits Triumph No. 2 Standard and Home iVo. 3 Gem
SAVE THE LIFE OF YOUR RECORDS.

FREE SAMPLES will be sent upon request r\p»


U ^
I
*-
rpc
^
are requested to get their supply
If he will not sup-
from

to any Jobber or Dealer their regular Jobber.

who don't handle them. Write Now ply you write us for the name of one who will.

MANUFACTURED
BY BLACKMAN TALKING MACHINE CO. J. NEWC0MB BLACKMAN
President

97 CHAMBERS STREET, NEW YORK "The White Blackman"


42 THE TALKING MACHINE WORLD.
ported to be the plaintiffs, but which
made with Mr. Justice Higgins agreed with the majority
TRADE IN THE ANTIPODES. of the plaintiffs. One on the question of inability to attach conditions
was procured by a jobber
Talking Machine Business Shows Steady Im- of the terms of the contract was that if defend- to sale of patented goods, but thought that on the


provement Edison Line Gaining Ground ant was struck off plaintiff's list of dealers he question of breach of contract plaintiff ought to
English and German Machines Popular Low — would cease to handle, sell, or deal in goods succeed.
Prices and Too Much Competition Hurt dealt in by plaintiff, unless authorized by the Judgment was entered for defendant with costs,

Business —
Dealer Restrained by Court from plaintiff in writing. removed defend-
Plaintiff in accordance with the opinion of the majority.

Handling Edison Goods After Being Cut Off ant's name from their list, but defendant was al-
List, Wins in Higher Court. leged to have continued to deal in and handle A GREAT CHRISTMAS TRADE
the plaintiff's goods. Plaintiff company, there-
(Special to The Talking Machine World.) fore, claimed an injunction to restrain the de- Enjoyed by All the Leading Talking Machine
Sydney, N. S. W., December 15, 1908. fendant from selling its goods, and £250 —
Houses Reached the Dimensions of Two
Business conditions among talking machine damages for certain particular breaches of the Years Ago —
Expensive Instruments Bought.
men in this country are slowly improving, contract.
dealers reporting an increased demand for high It was argued company that it was
for plaintiff The holiday business with talking machine
class goods. The Edison line has a steadily grow- entitled to succeed on —
two grounds that the con- jobbers and dealers, in a great many sections of
ing following all through Australasia, and there tract had been broken, and that plaintiff com- the country, was far beyond expectations. The
can be no question as to the tremendous adver- pany had attached certain conditions to the sale week preceding Christmas was particularly ac-
tising value of the name of Edison. Of course of goods, and goods must be sold subject to those tive, and sales were only limited by failure to
this doesn't mean that the American manufac- conditions or not at all. This second right the have a sufficient supply of goods to meet urgent
turers control the market exclusively for the Eng- plaintiff asserted arose from the nature of a demands. In short, trade throughout December
lish and German machines have also many ad- patented article. really reached high water mark. In and about
mirers, the latter particularly in the lower-priced Defendant denied that such right existed, and, New York, with few exceptions, the jobbers and
goods. further, he asserted that the contract was illegal, dealers who are most frequently mentioned as
There has been a regular avalanche of cheap as in restraint of trade, and that the removal leaders spoke as follows:
stuffon the market for some time past which of his name was illegal. G. T. Williams, general manager of the Vic-
has tended to injure the business as a whole. The Chief Justice, in delivering judgment, tor Distributing and Export Co.: "Our Decem-
Moreover the general complaint is that there are said: "The exact point of law involved has never ber business was tremendous, and I am satisfied
too many factors in the business compared with been decided, and although there are expressions that dealers who went after trade have no com-
the volume of trade done in this country. Things of English and American judges in favor of the plaint. It is true in the city some dealers wait
will undoubtedly right themselves in time, and plaintiff, I think the matter should be considered for things to come their way, and they are the
it is clear that the line of demarcation between from fundamental principles. A patentee can, only ones whom I have heard speak of business
the higher classed goods and the very cheap is of course, make and enforce any contract he other than in a cheerful strain. We could have
becoming more defined. The salvation of the pleases with a purchaser or with a licensee. But sold at least 100 more Victor Victrolas if the
trade seems to lie in having fewer and better he cannot, apart from the contract, attach to the factory had filled our orders. The outlook for
factors, and in adhering to fixed prices. The product of his manufacture any conditions which the new year is excellent. Our trade is almost
policy of "getting business at any cost" is a mis- would inhere in the product when it has since wholly wholesale, as you are aware."
taken one, and the talking machine men of this passed into the hands of persons with whom he J. Newcomb Blackman, president and general

country are commencing to realize it. There is is not in privity of contract. There is no ground manager of the Blackman Talking Machine
room for a national association or some as- on which plaintiff company can rest the very ex- Trade: "We had a very active business, and
semblage of men with the interests of the trade tensive powers of controlling the sale and use when it came to supplying dealers with goods,
at heart who will get the trade together and de- of products of their invention in the hands of the no one on our regular list of between six and
cide upon a plan of campaign that will tend to public which they have attempted to assert in eight hundred suffered. We managed to satisfy
clear the skies, and put the business on a sound, this case. On the question of breach of contract, their needs. Of course, dealers who turn up only
healthy basis. I think there was a contract with plaintiff bind- when an emergency occurs are not always given
The recent decision handed down by the higher ing on defendant, but that his name has been the preference when it comes to a squeeze and
court on the points of law reserved in the action unlawfully removed from the dealers' list. Judg- stock is short."
brought by the National Phonograph Co., of Aus- ment should, therefore, be entered for the de- John Kaiser, general manager of the Excelsior
tralia, Ltd., a company incorporated and carry- fendant with costs." (nee Douglas) Phonograph Co.: "We had a
ing on business in New South Wales, against Mr. Justice Barton and Mr. Justice O'Connor, great Christmas trade, several times over in vol-
Walter T. Menck, of Nicholson street, Fitzroy, in separate judgments, agreed. ume what was sold last year. Of course, we
has occasioned much comment in trade circles. Mr. Justice Isaacs dissented, and said: "I think c.uld not get all the goods we could have han-
The report of the proceedings and the judges' de- that the right of attaching conditions to the sale dled, but we did a great trade nevertheless."
cision herewith, will doubtless interest your of patented goods does exist, as contended for The Columbia Phonograph Co.: "Sales reached
readers: by the plaintiff. That is the opinion of a num- the top notch mark in December, and just before
The plaintiff company deals wholesale in Edi- ber of English judges, and of some American Christmas we worked overtime to fill orders. The
son phonographs and phonographic material judges. I am also of opinion that defendant year 1909 looks fine for Columbia goods."
throughout Australia. Defendant was a dealer, has broken his contract, and that he has been
and entered into a certain contract, which pur- rightfully removed from the dealers' list." WEITING TO THEMSELVES.
Traveling men are noted for doing as well as
saying funny things, and one of the latest pe- ;

The Original House


culiar things that they do is to write to them-
selves and send the letter to the next town where
they intend to stop. Sometimes it is done for a
"bluff," but it is also done for a reason. A
prominent hotel clerk, in speaking of the matter,
said:

We were the FIRST JOBBER of the Edison "Some men on the road write letters to them-
selves before they get to the next hotel, so they
Phonograph and Victor Talking Machines in will appear important when they register and ask
for their mail, but that isn't always the reason.
Philadelphia and have ever since maintained We soon catch on to them, because we see their
handwriting on the register and on their mail
our position of "FIRST." are FIRST We and I noticed it once in a man whom I finally
got to know very well.
in securing anything new, FIRST in making "He wasn't the kind of a fellow who cared
anything about appearing important, I found out,
prompt and satisfactory shipments, and FIRST so I asked him why he did it. The explanation
was very simple. He had a miserable memory,
in caring for your interests. and when he was in another town and would
think of something he had to do in Fargo, he
WE INTEND TO CONTINUE FIRST AND IF YOU would write it on a slip of paper and mail it to
himself. He didn't put the memorandum in his
ARE NOT DEALING WITH US " GET NEXT." pocket for fear that he would forget all about
putting it there.

PENN PHONOGRAPH CO. "He said he had used the plan for a long time,
always writing ahead if there was something in
another town he wanted to remember particu-
17 South 9th Street Opposite Post Office PHILADELPHIA larly, and said it was the best plan he had ever
figured out to keep from forgetting things."
THE TALKING MACHINE WORLD.
MOVING=PICTURE SHOWS WIN. voked each and every license he had granted. ments and more liberal terms than ever before.
He included in the same condemnation the inno- S. A. iShirley, formerly of the Powers & Henry
cent and the guilty. Co. and W. E. Henry Co., will represent the
Court Decides Mayor Cannot Close All on a
"It was held in People v. Hemleb that a mov- Standard Co. in lower "West Virginia; J. C. Flinn,
Sweeping Order.
ing picture show is not a public show within the formerly of the W. E. Henry Co., in eastern Ohio;
Deciding that the sweeping order of Mayor Mc-
meaning of the words used in Section 365 of the A. G. Higgins, formerly of the Victor Talking

Clellan directing that all the motion-picture Penal Code. I do not mean to say that these Machine Co., in Pennsylvania, and E. G. Bachtell
was Supreme shows may not be of such a nature that they in upper West Virginia and Maryland.
shows in the city be closed, invalid,
would be illegal, but simply that all exhibitions Chatting with the manager of the company to-
Court Justice Blackmar, in Brooklyn, granted to
the showmen injunctions restraining the authori-
of moving picture shows on Sunday are not day, he said: "We have found the fall talking
ties from interfering with their exhibitions. necessarily illegal so long as the Hemleb case is machine business to be away beyond our expecta-
unreversed. tions. In fact, our business for November and
This order will act as a permanent restraint
upon the city officials unless the decision of Jus-
"Within certain limits the discretion of the December was considerably more than the com-
tice Blackmar is upset by the higher courts.
Mayor to determine whether licenses shall be re- bined business of the Powers & Henry Co., Pitts-
voked will not be controlled; within those limits burg Phonograph Co. and Standard Talking Ma-
Mayor McClellan said later that the city would
the court will not substitute its judgment for that chine Co. for the corresponding months of last
appeal the case as soon as possible. It will prob-
vested in the Chief Executive of the city, but a year, and every indication points to a continued
ably be carried up to the Court of Appeals.
general order of revocation which is concededly improvement. In fact, we feel confident that the
Justice Blackmar holds that the Mayor was
based on an abuse of the privilege by a part only talking machine business is due for a decided
without the power to make the revocation of
of the licenses is not a valid exercise of the boom."
licenses; that he could not close up both the good
power."
and the bad shows indiscriminately. The Mayor,
however, is not restrained from revoking the A committee of moving-picture men will call on
the Mayor for the purpose, if possible, of adjust-
TO TRY AN EDISON STREET CAR.
licenses of any or all of the shows not complying
ing their shows to the requirements of the law.
with the law upon the presentation to him of Experiment With Nickel Storage Battery on
proper cause for such action. Third Avenue Line.
It is the view of the court also that the mov- STANDARD CO. BUYS W. E. HENRY CO.
ing-picture exhibitions do not come within the in- The self-propelling street car with which
The Youngstown, O., Establishment of the W.
hibition of the Sunday observance laws. About
E. Henry Co. Taken Over by the Standard
Thomas A. Edison has been experimenting for
540 such shows in the different boroughs of the
Talking Machine Co., of Pittsburg Organize — the last seven or eight yeai-s, is now being put
city are affected by the decision.
In the opinion Justice Blackmar said: "There
Strong Selling Force —
Vigorous Campaign
into its final
tracks of
form and will be tried out over the
the Third Avenue system next spring.
for 1909 to be Inaugurated.
is a limit to the exercise of the power of revoca- The car is to be operated by a storage battery
tion. It must not be arbitrary, tyrannical, or un- ( Special toThe Talking Machine World. the metal parts of which are of nickel instead of
reasonable. The Mayor might, perhaps, have re- Pittsburg, Pa., January 6, 1909. lead, and the chemical reaction of which is of an
voked the licenses under whose protection inde- The Standard Talking Machine Co., Inc., have alkaline rather than of an acid nature. By these
cent or improper pictures were shown and those just bought out and taken over the entire stock, changes the inventor hopes to turn out a battery
licenses which were acquired by bribery. He merchandise and fixtures, of the W. E. Henry whose superior resistance to corrosion will pro-
could have revoked, or suspended, until required Co., Youngstown, O., who were jobbers of the long its life an indefinite number of years beyond
changes should be made, the licenses of those Edison line. This, together with their recent pur- that of the batteries now in use. Such a battery,
places insufficiently safeguarded against fire. And chase of the Powers & Henry Co. and the Pitts- he thinks, will make possible an electric car gen-
it is possible that there were other conditions burg Phonograph Co., of this city, gives them one erating its power aboard which can be operated
shown at particular places which furnished cause of the largest stocks of talking machines, records as cheaply as from a central station.
for revocation. and supplies in the country. They are just start- Frederick W. Whitridge, the receiver of the
"But the Mayor did not confine his act to those ing out on a vigorous campaign, and expect to Third Avenue system, is also investigating the
places against which cause was shown. He re- give their dealers better service, prompter ship- merits of another style of self-propelling car.

FOR DISC
Fibre Needles RECORDS
ARE BEING SOLD BY THE MILLIONS

HE first and only ones on the market. The kind you have been waiting for. The kind that will
not and cannot injure your records. The kind that cleans, polishes and improves your records
to a greater extent each successive time they are played. NO SCRATCHING, NO CUTTING, NO RASPING.

The Records Are Yours to Enjoy FOREVER


ALWAYS NEW— ALWAYS CLEAN— ALWAYS IMPROVING

A needle that is essentially intended for the homeA needle that will appeal to the
or parlor.
lover ofgood music — to the one who understands and appreciates a correct reproduction. A needle
whose tone quality is rich and natural.

n ^ aCt a neec^ e tnat s l°§i ca Ny adapted to the varied and delicate require-
The Effect is Ideal
-
^ ' *


ments of a disc record that preserves, instead of destroys that glides, —
instead of cuts —that is silent, instead of rasping. Try them at home when alone. Then wonder how
you ever did without them.
Each needle may be repointed with a special device for this purpose.

Send us your sound box so that it may be altered to take both fibre and steel needles.

B. & H. FIBRE MANUFACTURING CO.


208 E. KINZIE STREET, CHICAGO, ILL.
.

44 THE TALKING MACHINE WORLD.


Dr. Duncan has succeeded in restoring in the
REGARDING USE OF VICTOR NAME PH0T0=0PT1CAL A PPARATUS
projected picture the full color values through
In Connection With Store and Advertising Invented by Dr. Duncan a Great Aid to Medical the employment of certain thin strata of chemi-
Signs —
Important Letter from Victor Co. Students —
How Moving Pictures and Phono- cal fluids intensifying the red, orange and green
graph Are Employed. rays.
Under date of December 30, 190S, the Victor
The which has consumed many months
device,
Talking Machine Co., Camden, N. J., sent their A photo-optical apparatus, the invention of Dr.
in perfecting, was transformed to the electrical
distributers and dealers the appended interesting Charles Duncan, a surgeon-engineer, which
H. testing laboratory of the Edison Company at
circular letter, as follows: was recently given a practical and successful
Eightieth and East river, where special facili-
"A recent action by several of our eastern dis- test in New York, will, in addition to proving a
ties were afforded for the application of the
tributers in regard to the display of misleading great benefit to medical science, prove a relief
electric lights. Twenty-five prominent physi-
signs, advertisements, etc., which tend to make to the suffering patient who, as is now the case,
cians, surgeons and scientists, together with the
the impression that their house is a branch of is placed on an operating table and subjected to
medical staff of St. Gregory's Hospital, wit-
the Victor Co., a salesroom of the Victor Co., or the gaze of hundreds of students who attend the
directly connected with the Victor Co., has caused
nessed the tests. A large number of scientific
clinics throughout the city. This apparatus, experiments were carried on.
us much annoyance, and is such an obvious in- which will revolutionize a custom in hospital
justice to distributers and dealers that this cir-
When Dr. Duncan was questioned about his
surgery, according to learned medical men who
invention at his office, No. 233 Lexington avenue,
cular letter is warranted and sent out to all of
have witnessed its performance, will be the he regretted that professional ethics prevented
our trade. Any advertisement or representation means of doing away with the dread felt by
that tends to convey the impression that the store him giving any information aside from the
patients submitted to operations of being ex-
is a branch of, or in any way connected directly
acknowledgment of the fact that he had in-
posed before embryonic surgeons, students and
with the factory, is misleading, and will not be vented a projecting machine for use in hospital
the public in general.
tolerated.
amphitheaters. He said that having invented
The machine, by means of mirrors and camera
"It permissible only for the merchant to
is
the device and demonstrated its utility, he left
bellows, transports the vivid scene in its actual
advertise his name as 'Victor talking machine it entirely in the hands of his professional
colors and proportions, life-size, from the operat-
brethren to place the apparatus in operation in
distributer' or 'dealer,' or as 'Victor distributer
ing room to a huge screen in the ampitheater
and but in each and every case the mer-
dealer,' the hospitals.
where are gathered the spectators, not one of
chant's name must
be fully as large and as
whom actually sets eyes on the patient, the
prominently displayed as the word 'Victor.'
Under no circumstances will one be permitted
nurses or the surgeons who are performing the BUSINESS MAN'S TEN COMMANDMENTS.
operation.
to use such words as 'headquarters,' 'factory,'
In addition to this the patient is absolutely
'shop,' 'Victor salesrooms,' 'distributers for 1. Thou shalt not in any wise boast, brag,
unaware that the operation is under observation;
America,' 'distributers for the United States' or bounce, or bluster, or the wise man will hold
no sound penetrates the operating chamber;
other misleading phrases in any advertising mat- thee in low esteem.
danger from septic poison broubht in on the
ter, printed matter, signs or posters. 2. Thou shalt not permit thy wife to be living
clothes and shoes of the witnesses is eliminated,
"The term 'salesrooms for Victor' is permissi- at the rate of $1,000 a year, when thy business
and annoyance caused by those going to and
ble in this form, provided the merchant's name is not yielding more than $999; nor shalt thou
from their seats is obviated.
is placed over or in front of that appellation in withhold from her the business information
Moreover, moving pictures of the operation
type fully as large and prominent as the above which, as a helpmate, she is entitled to receive.
may be procured. Phonographic records, too,
term. This seems to be a popular form with 3. Thou shalt not mock the unsuccessful man,
of the accompanying lecture are made, thus ob-
some dealers; hence the suggestion, as it avoids for he may be richer in his poverty than thou
taining for future use valuable instruction for
the impression of Victor ownership made by the art in thy boasted abundance.
medical colleges all over the world.
objectionable 'Victor salesroom.' You are not 4. Thou shalt not carry the counting house
As is now the case, even the best appointed
permitted to advertise guarantees, premiums, un- into the domestic circle, nor in any wise spoil
surgical auditorium offers poor advantages for
usual discounts, unusual inducements or anything the children's hour.
observing an operation. The student sees little
tending to appear as an unusual inducement, such 5. Thou shalt not hobnob with idle persons
beyond the backs of the surgeons and nurses
as repairs and adjustments, in connection with nor smoke with them, nor encourage them, nor
unless he is one of the privileged half dozen
our product. approve their evil life.
guests who crowd around the patient.
"We feel sure that all distributers and dealers 6. Thou shalt not keep company with an un-
The the projectoscope throws the
lens of
who do not wish to take advantage of their com- punctual man, for he will certainly lead thee to
picture upon the screen or patient, so that
petitors by some innuendo or sharp practice in carelessness and ruin.
the resulting actual operation is witnessed by
their advertising will be agreeable to our re- 7. Thou shalt not forget that a servant who
every one in the amphitheater from one point of
quest for fair play, and give us their hearty co- can tell lies for thee may one day tell lies to
view. It is as though the spectator were gazing
operation. In the case of further objectionable thee.
down upon the scene through an aperture six
advertising or offense we shall be compelled to 8. As to hours of slumber and sleep, remem-
feet above the operating table. The face of the
suspend negotiations with the offender." ber the good old rule: Nature requires five,
patient is covered and nothing whatever is
custom gives seven; laziness takes nine, and
The next best thing to knowing how to do thrown on the screen except the locality operated
wickedness eleven.
it, is knowing how not to do it. upon.
9. Neither a borrower nor a lender be, but
give where well bestowed right cheerfully.
10. Be honest in copper, and in gold thy
"A PERSON WITH A RECORD CABINET and not honesty will be sure.

enough records to fill it is the best kind of a prospect."


MARION DORIAN AT HE ADQUARTRS
Furnish any customer with a cabi-
Marion Dorian, who recently arrived in New
net and you will create a field for
York from London, Eng., where he was the man-
the sale of more records. You ager of the branch house of the Columbia Phono-
should be just as anxious to sell graph General, will remain at headquarters
Co.,
your customer a cabinet as you are in the New York
Tribune building in an impor-
a machine, because a cabinet is an tant position, the exact nature of which has not
yet been announced by the company. The post
absolute necessity to a possessor of
inLondon which Mr. Dorian vacated will prob-
a stock of records. They must be ably befilled by Geo. W. Lyle, general manager,
kept in a cabinet to be preserved, who got away to Europe Wednesday, on his
and the cabinet is an ornament in arrival there. Marion Dorian is a brother to
any parlor besides serving as a stand Prank Dorian, general European manager of the
for the machine. Columbia Co., and of John H. Dorian, now in
China, and the general manager of the company's
We want to sell you our cabinets business in the entire Orient.
and offer you a splendid line at very
low prices. Exclusive designs, large THE Z0N0PH0NE CALENDAR.
variety, substantially made, finish
unusually good. Need we say The 1909 calendar sent the trade last month by
more? Write for prices. the Universal Talking Machine Mfg. Co., Newark,
No. 68514- Capacity, 252 Disc Records N. J., presents their "handsome kid" in attrac-
tive fashion, the colors showing the Royal ma-
Rockford Cabinet Co., 1920-30 12th street, Rockford, 111. chine and the trade-mark, "On Speaking Terms,"
most effectively.
THE TALKING MACHINE WORLD. 45

69 BASI NGH ALL STREET, LONDON, E. C, W. LIONEL STURDY, MANAGER.


cases out of ten he just sticks in some out-of- maker of accessories, would do well to equip a
TRADE HAPPENINGS IN ENGLAND. it
the-way corner, instead of making good use of smart young Englishman knowing the language
the means given him to stimulate his trade. It and send him out to directly trade on their be-
A Retrospective Glance Over Business Condi-
tions for the Past Year —
Opportunities for is safe to say that over 50 per cent, is, without

exaggeration, wasted in this fashion. It is a


half in Turkey. The same idea might apply to
Bulgaria, Servia and some of the other small
Foreign Trade Expansion Left Unheeded
Fire Damages Edison-Bell Plant Some Ex- — matter which calls for immediate reform, and as
competition grows keener the maker will find
countries round about. Wake up, England!

cellent Records Make Their Appearance the All Enjoyed a Big Holiday Trade.

Past Month —
Gramophones and Sedition that he cannot stand this great loss. It is only My reports from the makers and the leading

Trade Troubles The New Clarion Record one of the many things which more strongly wholesale houses go to show that they all had a
Van Biene Helps Music Hall Fund How the — emphasizes the necessity for the formation of a very fine and busy Christmas. The orders were
Poor Are Entertained —
Amberol Record Pub- trade protection society. exceptionally heavy the last two weeks in De-

liclyDemonstrated —
Seymour's New System With the exception of perhaps Mr. Edison's cember. Satisfaction is universal to the coast-
of Recording —
What Mr. Seymour Has to latest 1908 has seen little scientific
discovery, line north, south, east and west.

Say An Interesting Chat With This Gentle- advance in improvements of the talking ma- Latest Favorite Records.

man Interesting Budget of News from the chine. I have, however, overlooked the signifi- The following Favorite records are to hand:
Provinces —
After Effects of Labor Troubles. cance of the wooden horn which has just been
introduced; that it will supersede the metal
A pretty musical selection from "The Butter-
flies," part 1 and 2 (Nos. 2-63009-10), by the Earl
(Special to The Talking Machine World.) trumpet is too much to say, but of a surety it of Londale's Private Military Band, which also
London, Eng., January 5, 1909. will be a distinct feature in the new year's trade. plays "Unrequited Love" (No. 1-62021), and "Bid
A short resume of the course of trade during The disc record, especially the double-sided Me Good-Bye" (No. both records of
1-62024),
the past year could not be written down as in variety, is far outstripping in popular favor the exceptional tonal merit. Of songs we have "Lov-
any way advancing the interests of this industry, cylinder record, which succeeding years show is ing Smile of Sister Kind" (No. 1-65135), by Harry
however optimistic one may be. Apart from the more proportionately on the wane than ever. Thornton, with organ accompaniment; on the
very keen competition which has existed, the This latter product still attains a large sale, and reverse "It Was a Lover and His Lass" (No.
whole year has been one of unprecedented gen- no doubt will always do so, but in nine cases 1-69077), duet by Miss Jessie Broughton and
eral trade depression, and it is therefore not a out of ten the disc secures the new buyers, and Harry Thornton, a record which gives evidence
matter of great surprise that the monetary loss in this connection it will interest our American of the great advance in quality of the Favorite.
has created a set-back from which we cannot readers to know that the introduction of double In "Never Give In" (No. 1-65158) and "To
hope to regain the normal until at least next records in England has proved a decided success. Anthea" (No. 1-65157) Wilfrid Piatt is at his
season. It is unnecessary to dwell in detail upon If A. offers a single-sided record at 60 cents, and best. "Once Again" (No. 1-65155) and "I'll Sing
the reasons of this decline, for it was largely B. can do two of equal merit at 75 or 80 cents, Thee Songs of Araby" (No. 1-65154) are two
the result of conditions over which we have no which is the buyer going to have? The question popular impressions well sung by Bernard Tur-
control. No doubt there have been many mis- answers itself, for it's human nature to get the ner. On the humorous side the inimitable Fred
takes made on the commercial side, but traders most for money all the world over. Vernon is responsible for giving us a fund of
should now look to the future with a determina- While British talking machine concerns are enjoyment in "Put a Bit of Powder on It,
tion to "make good" the lost ground. One great doing good trade with our colonies, it is a re- Father" (No. 1-67073), on the reverse of which
evil thatcan be remedied is the practice of giv- markable fact that opportunities* of creating record is "Oh! Oh! Antonio" (No. 1-67074), the
ing indiscriminate and long credit. That this business with foreign countries are allowed to pantomime favorite.
is an "evil" no trader will question, especially pass by. If it is not lack of capital, it must be Edison-Bell £ 6,000 Fire.
in view of the heavy losses most of us sustained want of enterprise, for golden chances present On December 21, at 7 a. m., a disastrous out-
last year. A
month's credit is quite enough; at themselves to the man who will step out of the break of fire was discovered at the Peckham fac-
any should not exceed two, and
rate, the limit rut. Let us take an instance: The near East tory of the Edison-Bell Co. It commenced in
while no hard and fast rule can be laid down, crisis has been responsible for great estrange- one of the molding rooms in the old building
it is fairly obvious that if —
say a dealer has sold ment between the countries of Bulgaria, Austria and rapidly spread to the new section of the
the goods, or a goodly portion, and does not and Turkey, in which latter country the Turks factory, wherein were other molding tanks, bor-
pay, his credit should be immediately stopped. are simply clamoring for British goods against ing machinery and many popular matrices, a
But to do this and to prevent a delinquent going Austrian, which they are boycotting very vigor- good deal of which it was impossible to save.
from one factor to another, a central exchange ously. This, then, is the hour of the English The damage is very considerable, and is esti-
where such could be black-listed is necessary. merchant's opportunity in Turkey, and so far mated at over £6,000, fortunately covered by in-
It remains for one or two factors to start the they have shown themselves utterly indifferent surance. Some hundreds of employes have been
ball rolling, and success is assured. Another to the situation. The consular authorities have thrown out of work, and altogether, coming,
matter is the enormous wastage of publicity pointed out again and again the urgency of too, at a busy time, the fire has materially inter-
literature. Thousands of pounds yearly are spent direct contact between the British producer and fered with the company's business. The fire
by the manufacturers on catalogs, bills, show- the Turkish consumer. As the Turks prefer to originated through a watchman neglecting his
cards, circulars and other pointers, all for the deal personally with an Englishman, and the duty by letting the wax get 200 degrees too hot.
benefit of the factor and dealer. In many in- business is there to be had, it furnishes me with After putting out the fires, instead of letting
stances, to my own knowledge, this valuable a suggestion to British talking machine manu- well he started stirring up the molten
alone,
matter is treated as so much waste paper facturers; and it is that three representative wax, thus causing the release of an extra volume
used up for packing and indiscriminate distribu- houses with a cheap and high-grade disc product of gases, which resulted in spontaneous com-
tion. And when it gets to the dealer, in nine and a good cylinder line, in combination with a bustion.

FAVORITE RECORDS
Sales are increasing by leaps and bounds — Why ? ? Because Everybody is more than delighted with them.
Every mail brings in acknowledgments of their high quality. Customers, who only lately took them up, regret not
having done so before. They are

EAL MONEY MAKERS


There room for you to take a share in the profits

FAVORITE RECORDS
is still

bring

THE INTERNATIONAL FAVORITE RECORD CO., Ltd. (of Great Britain)


45 CITY ROAD, LONDON, E. C. 213 DEANSGATE, MANCHESTER

46 THE TALKING MACHINE WORLD.


FROM OUR LONDON HEADQUARTERS- (Contiuned.)
Postal News. chines to lace, Mr. Limb, but we all hope that A Clumsy Misquotation.
At most of important branch postofflces
the as a reminder of old times you may establish a The announcement regarding the closing
in London letters for the South African mail on "record" in the Nottingham business, and to down of the Edison European factories came as
Saturdays may now be posted up to 12 noon this end, allow us to wish you every success. no surprise; it had been "rumored" for some
(instead of 11.30 as hitherto) on the payment National Phonograph Co.'s Line Praised. months past, but I would like to ask Mr. Edison,
of one penny extra postage. Announcement is The National Phonograph Co. report that the in this connection, if he gave the following to
also made that the cash on delivery system has, new Edison and the attachments are
record the London Times' American correspondent as
besides Egypt, now been extended from the coming in for a deal of praise from factors and the reason. Here is the text as it appeared in
United Kingdom to the Bahama Islands, Ber- dealers all over the country. The only trouble print: "The correspondent visited Mr. Edison
muda, British Somaliland, Cayman Islands, is company's inability to supply quick
the at his laboratory in New Jersey. 'Say, what's
Cypress, the Fiji Islands, Gambia, Gibraltar, the enough the markets of the world, for the demand the matter with your people over there?' he ex-
Gold Coast, Grenada, Jamaica, Leeward Islands, is universal. This excellent report comes at an claimed. 'I've had to close down my phonograph
Malta, the Nyasaland Protectorate, St. Lucia, appropriate time, and indicates good prospects factory in England —what's the name of the
St. Vincent (West Indies), Southern Nigeria, the for the new year trade. place? somewhere near London.
I've forgotten;
Straits Settlements, Trinidad, and the British Mr. Birnbaum Resigns. All the others in Europe paying, but we couldn't
postofflces at Beyrout, Constantinople, Salonica, T. Birnbaum has resigned his position of make that one pay. We get good work out of
Smyrna and Tangier. managing director with the Gramophone Co. the French, and the Belgians, and the Germans
Edison-Bell Reconstruction. Some Excellent Beka Records. —
and Austrians, but the English no good.' It's
The Edison-Bell Co. have under consideration a Some of the prettiest music on any record is all right, reading further, we find that
people,
scheme of reconstruction in order to continue contained in the following selections from the Mr. Edison is referring to the ordinary laborer-
business on more economical lines than in the Beka records' current list: "Pantomime Memo- man. We trust the success of any undertaking
past. Drastic changes are to be made, and in ries" No. 1 and No. 2; "King Henry's Song," does not depend on such!" (See editorial refer-
view of the tendency to retrench and this ap- — "Uncle Sammy" (march), "Graceful Dance," ence elsewhere in The World. Editor.) —
plies generally to the talking machine trade from "Henry VIII.," to mention only a few from
the Charing Cross premises will be vacated in the innumerable popular titles listed. O. Ruhl Gramophone News.
the near future. a great pity this fine
It is reports that trade shows distinct signs of re- A most adaptable and convenient envelope al-
building cannot be maintained, as to some extent vival, as evidenced by the enormous advance in bum is issued by the company for the preserva-
it stood for great influence in the talking ma- the Beka sales this season. tion and classification of gramophone records.
chine industry, being as it was the most sump- No Timber in Twenty Years The album will stand open by itself on the floor
tuous and handsomely appointed salon any- A large timber merchant, giving evidence be- or table, while the title of any record can be seen
where. fore the Afforestation Committee, said that in at a glance. In fact, the whole arrangement is
A. O. Limb Retires. a few years there would be a very serious short- of an ingenious and novel nature, and without
A. O. Limb, after eleven years' faithful serv- age of timber. He could not see how the present doubt is the only album on the market of prac-
ice with the Edison-Bell Co., has now severed forests available for the world could last longer tical use to the record public.
his connection in order to join his father, who than twenty years. He did not think any sub- The gramophone catalog of machines in true- —
through failing health needs his son to manage stitute could be found for timber, and urged the to-life and printed on fine art paper, is
colors,
their extensive lace manufacturing business in government to go in for afforestation on a large the most beautiful work of its class. It is one,
Nottingham. It's a far cry from talking ma- scale. Mr. Dealer, that you can read with interest again

T 'HE new season


1 here and you
advantage, do
cannot, to your
better than to apply to us for our
is

own

new colored illustrated catalogue of our


celebrated KHtlgSOr Talking Machines
and Sundries. We
challenge any machine
on the market concerning working, tone-
quality, finish, etc. do not claim We
cheapness, as you are well aware that a THE "SULLIVAN"
No. 90. Solid Oak Cabinet, with Silk
good machine cannot be cheap, but we Curtains.

are still cheaper than any other machine


for what we give you for your money.
All machines are of the best and solid
wood, either in oak, mahogany or walnut,
British made throughout, specially adapted
for export to stand any change in tem-
perature.

The machines are fitted with the best


motor in the market "the well known and
THE "WAGNER" famous Excelsior Motor."
Highly finished solid Oak Cabinet.
Letters patent No. 899,491 granted in America.

Catalogue Free On Application.

H. Lance's Successors,
ESTABLISHED 1854
THE "BIJOU"
21 Little Portland Street, Oxford Circus, LONDON, W., ENG. Mahogany, Walnut or Oak Cabinet.
THE TALKING MACHINE WORLD. 47

FROM OUR LONDON HEADQUARTERS— (Continued).


and again, and from which you can also derive circuit,and is now being sung by Whit Cunliffe would not be a talking machine in that court to-
much profit. at the Grand Pantomime, Glasgow. The Rena day. The public examination was Also held of
Another new departure is the marketing of the double-record list for January literally teems Jacob Lyon, of Bishopgate street, who stated that
new gramophone wood horns in oak or mahog- with hits, and well justifies the company's claim he was a Russian Jew by nationality, and when
any. They give more mellow results than metal, that every record is a picked one. a child was taken to America, returning to this
and undoubtedly justify all the company's claims country eleven years ago. After working for his
Here's a WayDoing Business.
of
in this direction. A complete catalog of gramo- A Yarmouth tradesman in the bankruptcy
father, he commenced business on his own ac-
phone records for January, February and March, court said that he penciled the amounts his
count under the style of the Universal Talking
1909, is now ready, and containing thousands of Machine and General Provider, with a capital of
customers owed him on a board, and on the set-
titles properly classified and indexed, it forms a
tlement of an account, he planed the entry off
£55. He estimated losses by burglaries at £80,
ready and handy guide for the dealer. but the police had not caught the thieves, and
the board. The most novel system of single and
The January list of gramophone records con- double entry the court had ever heard of.
his books would not show exactly how much he
tains selections by the leading bands and ar- lost on this account. Liabilities amounted to
tistes of the day. To mention a few, "Selection Not Gramophone Records. over £380, against assets estimated to produce
from overture 1812" and "Zampa overture," by The sedition in India has been largely respon- £10. Amongst the creditors are Gramophone Co.,
the Band of H. M. Coldstream Guards. La sible for a great show of brilliancy on £15; Favorite Co., £10; Lugton & Co., £10; C
Garde Republicaine gives "L'Invitation a la the part of certain newspapers recently. Ruhl, £14 12s. 6d.; Willibald, Tweer & Co., £21
Valse", La Scala Symphony Orchestra (Milan) Yellow journalism seizes with avidity any- 15s.; Beka Record, £11 lis.; Hirsch & Co., £63
"Si j'etais Roi" overture. Under concert music thing of an inflammatory nature, and the 16s., and H. Pohl, £34 4s. 6d.

notice several fine pieces by notable artistes, latest to come under this heading is gramo- The official receivers report in regard to
I the
while Harry Lauder and George Robey figure phone records. Without taking any trouble to liquidation of Cycledom, Ltd., of Blackfriars Rd.,
in the humorous section. Four pantomime hits verify the facts, newspaper reports were given London, shows ranking liabilities at £5,193, 18s.
appear. Mr. Bransby Williams "Sidney Carton's to the effect that the government had decided to and assets, £1,347 which
6d., 3s. 5d., is all ab-
Farewell" is an effective monolog from "The take action in the matter of alleged seditious sorbed by the debenture holders' claims; thus

Tale of Two Cities" perhaps the most natural songs and speeches, which "it was said, were
circulated through the medium of gramophone
leaving nothing for the creditors. Other busi-
work written by the celebrated Charles Dickens. ness troubles cover J. H. Diggle, Miller Arcade
The concertina, as played by Alexander Prince, records. The company, interviewed, say that and Strand Road, Preston (deed of arrange-
gives forth lively music in "High Jinks." Ac- they know nothing about the matter, excepting ment), and Charles Evans, Worthgate street,
credited traders should write to the nearest that the reported seizure is not of their goods, Aberystwyth.
branch of the Gramophone Co. for full and com- as particular care is exercised that nothing of a
The "Clarion" 200 Thread.
plete particulars concerning terms of trading in politicalnature is ever recorded. News agencies
It was promised some few weeks ago, and the
machine and records. should be more careful in future not to call any
record should be on the market now very soon.
and every record "gramophone." But, after all,
Nobody's Satisfied. This new departure has excited a deal of interest
it only shows what a lot there is in a name!
Some time in January the Rena Mfg. Co. will in the trade, who are prepared to give it a very
issue a humorous record of exceptional interest. Troubles the Trade.
in hearty reception. I recently heard some samples,
It a comic song called "Nobody's Satisfied,"
is In the matter of A. Lyon &
Co. (and trading and must say the quality of tone is exceedingly
and both sides of the disc are utilized for the also under the style of the City Mfg. Co), City good, while as to volume they are naturally not
full four verses. Further, a copy of the song, Rd., and Commercial Rd., London; the public up to the 100-thread record, but still quite suf-
words and music in full sixpenny size, will be examination was December 4, but debtor did not ficient for the average room. This is an advan-
given free to each of the first 1,000 purchasers put in an appearance. The official receiver tage, to my mind, for the ordinary standard
of the record. "Nobody's Satisfied" was first stated that he had reason to believe debtor had record is much too loud. By decreasing the
featured by Whit Cunliffe with great success at absconded, and caused much laughter by saying volume somewhat, a much sweeter tone is ob-
the London Coliseum and on the Moss and Stoll that Lyon had become a walking machine and tained, which the public are not slow to appre-

ROYAL APPRECIATION

HIS MASTER'S VOICE

THE GRAMOPHONE COMPANY, Ltd.


21 CITY ROAD, LONDON To H. M. the SHAH
To H. H. the KHEDIVE
15 Rue Bleue, PARIS OF PERSIA
OF EGYPT
36 Ritterstrasse, BERLIN
56 Balmes, BARCELONA
139 Belleaghatta Road, CALCUTTA
48 THE TALKING MACHINE WORLD.
FROM OUR LONDON HEADQUARTERS— (Continued.
ciate, as traders are now finding out, to their ised shortly; in the matter of length they will
surprise. The majority boom their records as be 8 in. in. long, which, of course, can
and 16 THE
the loudest, and, let me
say here, the louder they only be played on a special kind of machine.
are, the less they sell. Moreover, it is doing a Companies Registered.
great deal of harm to the industry, and it will be The Favorite Disc Record Co., Ltd., capital
found that the men (and they are many) who 550,000 marks. Registered in Germany prior to Graduated Tlex" Diaphragm
get tired of their machine and sell it, do so in June 30, 1905. British address 45 City Road, ( PROTECTED
the majority of cases because of the loud volume London, where A. F. Vische is authorized to ac-

BUILT LIKE
W
which characterizes the average record. You cept service.
might ask, why therefore, was the purchase
made? The answer is not far to seek. In the
dealer's shop, sound has more room to dis-
perse, and consequently it appears to the buyer
Express Rates to America.
In consequence of an increase in the charges
made by the American Express Co. for defraying
A WHEEL
the cost of clearing parcels through the United
to be just the right pitch,but when home it is Better than Glass, Mica or
States Customs, Sidney Buxton announces that
another thing, the record seems twice as loud Wood. Nothing else so good
it has become necessary to increase by sixpence

through want of space and is probably dis- per parcel the rates of postage on parcels sent to The loudest and most perfect reproduction
carded altogether. Ask the buyer!
America by the semi-official parcel post from yet obtained.
Russell Hunting & Co. Open Up. January 1. There is no increase in the official
For Edison "C," or Columbia Lyric, 2/ or 50c.
The new concern foreshadowed in my last re- parcel post rates. with crosshead attached.
port as coming into existence, has now com- A LITTLE MARVEL
Van Biene Contributes to Music Hall Fund.
menced trading under the name of Russell Auguste Van Biene, the great 'cello player, re- For "Exhibition" Sound-box. - 4/ or $1.00
Hunting & Co., of which Alexander Ogden is the or other sizes.
cently played in several London thoroughfares
manager. Business is in full swing at the fac- EXTRA LOUD AND SWEET.
and collected 15s, 2d., which, with a £5 note, he My new "Needle Tension Attachment" tor
tory, and Mr. Ogden reports a good start, with
has sent to the Music Hall Benevolent Fund. disc sound-boxes is ready.
plenty of orders in hand. Both a ninepenny and
The action was the fulfilment of a vow made
a shilling record will be put on the market, but Post Free with Instructions. Literature and Testimonials from
forty years ago. One day in 1868 a starving boy
it would be premature to say more now, although

we shall, no doubt, have something further to


of seventeen was discovered playing in Hanover DAWS CLARKE
report later.
Square by Sir Michael Costa, who, remarking the Longford Place, Longsight,
boy's wonderful power, asked why he was play- Manchester, Eng.
Gramophone Concerts at Whiteley's. ing in the gutter. "Because I am hungry," Van
At Messrs. Whiteley's great London store, Biene replied in Frencn. Sir Michael took him N. B.— Dealers and Jobbers ordering samples
should remit in full, the trade difference will be
gramophone concerts are now given every day home and after hearing him play, found him a refunded. We are open to offers for the American
from two till seven o'clock. The innovation has rights in this Diaphragm.
place as 'cello player in the Covent Garden
shown surprisingly good results, which should Orchestra. He then vowed that on every anni-
stimulate other stores to follow this excellent versary of his deliverance from starvation, he
booklet printed on art paper with large half-
example. would go back to the streets and play, and he
tone illustrations. Special emphasis is laid on
Earlier Post for New York. has never broken that vow.
the tone of reproduction, mechanical efficiency,
In order that Cunarders outward bound from
A Letter from Mr. Ruhl. and appearance of Columbia instruments. The
Queenstown shall not be delayed in waiting for
the mails, the postal authorities propose to close
Dear Sir: — In
your issue of December 15 I catalog offers a wide choice for selection, in
find a review of our records which I very much models ranging from the £2 2s. "Trump" to the
the time for posting letters intended for the
appreciate. I wish, however, to point out to you £45 "Symphony Grand." A section is devoted
Queenstown route two hours earlier on Satur- of the artiste who played our
name
that the to talking machine accessories, and a list of the
days in London. The mails will then reach Mr. Henry E. Geehl. It may also
piano solos is principal machine and repair parts, with prices,
Queenstown at 5:15 on Sunday mornings, in- interest you to know that Mr. Geehl is a com- given.
is
stead of 7:15 as at present, and will therefore
poser of some note, "Valse Arabesque," which he Piracy of Trade-Marks.
frequently arrive before the Cunarders come up.
played for us, is one of his compositions pub- Regarding the increase of trade-mark infringe-
It is thought that the saving of time should re-
lished under a pseudonym. I may say that I ment in Japan, the British Foreign Office ad-
sult in the Lusitania and Mauretania reaching
am always looking forward to your "Trade Hap- vises owners of such marks to forward particu-
New York in time to land their passengers and penings in England," which always contains a lars of them to the Patent Bureau at Tokio. The
mails on Thursday evenings. The public will be
lot of interesting matter, and from which I get difficultyof protecting trade-marks is greatly
notified shortly the exact date this new arrange-
all the news in a concise form, and at a glance. increased by the failure of foreigners to take
ment come into force.
will
any action to secure their rights. Traders are
Wishing you every success, etc.,
Gramophone Co.'s Dividend. Postage Between England and France. recommended to combine to appoint a common
The directors of the Gramophone Co. announce is being made by the movement for agent at Tokio to watch their interests.
Headway
an interim dividend of 15 per cent, per annum
the establishment of penny postage between Entertaining the Poor.
(9d. per share) less income
on the ordinary
tax,
England and France. The Posts and Telegraph The workhouseofficials throughout the country
shares for the past quarter, payable January 15.
Commission is strongly in favor of reducing the are gradually but surely coming to regard our
Concession to Australian Newspapers- ordinary letter rate from two pence-halfpenny to beloved instruments as very necessary to the
In future Australian newspapers, weighing not one penny. enjoyment and comfort of the inmates. We
more than 8 oz., will be delivered in this country A New Columbia Catalog. don't deplore the idea for one moment, but it
for Id. postage. A similar reduction to Aus- A new machine catalog, illustrating and de- really seems a very risky thing to do, for such
tralia is not to be given just yet. scribing models of disc and cylinder grapho-
all fine musical records as are provided would seem
New Departure in Cylinder Records. phones, has just been issued by the Columbia to act upon the tramp like unto a magnet, with
A new departure in cylinder records is prom- Phonograph Co. It is a handsome, compact the result that the workhouses are full up, and

The "World's" Register of British Manufacturers and Factors


The following are leading firms in the United Kingdom who will gladly mail Catalogues and Price Lists upon request

f\ w. RoeirvsoiM To Colonial and Foreign Buyers


The peculiarities of these markets FOREIGN AGENCIES
TALKING MACHINES "The Talkeries, " 213 Deansgate,
MANCHESTER, ENGLAND
have never been more apparent than
If You Want to Market Your
at the present moment, requiring the
greatest care in pricing and buy- Goods in the United King-
Records and Direct Importer of
TALKING
all kinds
MACHINES, RECORDS.
of DISC ing, with a view to the future Hav-
ing had many years' experience, I dom, Write to Me.
Supplies PHONOS., CYLINDERS. ETC., and all am prepared to buy for you upon I can handle profitably Cinematograph
goods connected with the trade. commission, and to keep you posted
WHOLESALE. RETAIL AND EXPORT up with all the latest productions Machines, Phonographs, andall Talking

Export a Ship- and act as your representative. I

w
specialty. on cash lines at close market prices. Machine Accessories. My connection in
buy rock bottom. Instructions to
pers are requested to state purchasegoods must be accompanied the trade is second to none, and my ref-
km*?"* Correspondence Invited
their requirements. with order on Bankers to pay cash
PROMPT ATTENTION against Bill of Lading.
erences are first-class. Correspondence
Always open to consider good lines suit- Bankers, London City and Midland invited.

American Talking Machine Go. able for the English and Foreign markets.
Improvements and Novelties preferred.
Ltd., Manchester. For terms, please
write, stating requirements, to R. PRIEUR
31 Tabernacle St., Lendoe. England Send samples and prices. F. W. ROBINSON, 68 Basinghall St., London, E. C, Eng.
SEC ADV'T ADJOINING 313 Deansgate, Manchester, Eng.
THE TALKING MACHINE WORLD. 49

FROM OUR LONDON HEADQUARTERS— (Continued.


an increase in the poor rate is expected shortly. the sword, I had better say no more on this he obtains just double the volume without the
We hope the local dealer will at any rate coun- point. In the course of his speech, Mr. Marks loss of quality, and enormously diminishes the
terbalance this tendency by reaping a good har- gave a few statistics of a remarkable and inter- surface noises in addition. I suggested that the
vest on the sale of records, and there should be esting character. For instance, who would appearance of the "Amberol" record had in-
a fine turn-over, too, as the guardians, above ail have thought it possible that the length of duced Mr. Seymour to devote himself to the
persons in the world, do know how to spend thread or line of sound waves around an Am- problem of finer cutting, which he quickly con-

money with too much ease in a good many berol record amounted to over 5,076 inches? It tradicted; in fact, he reminded me that I had
cases, as witness the recent East London dis- seems hardly credible, but such is the case. mentioned his experiments in this direction
closures, etc. The latest workhouse converts to Thirteen records on this basis would measure a many months ago and that I had communicated
the Gramophone- are at Ribchester (Mr. Pres- mile of music! The meeting ended by sending the fact to the readers of The World.
ton), Lambeth, where only the other day £8 was a message to Mr. Edison through the medium of I asked Mr. Seymour what he thought of the

voted for records; Cornwall, and others. Well, it a record which was produced to the wondering "Amberol," now that opportunity had been given
means good trade for somebody, and perhaps the audiences almost immediately after being re- to carefully judge it. He said that "it was a
rates will not go up after all. corded. real advance, but Mr. Edison, however, had
Nottingham Back in Harness. stuck to the original U track. Their tonal
Talker a Christmas Entertainer
Francis Nottingham, we are glad to say, is value is excellent, but the volume is much less
Mr. and Mrs. Will Crooks, with a large
now back in harness at the office, and although than that of the standard cylinder.
Gramophone, visted Poplar Workhouse on box-
ing day, and gave a series of Christmas enter- he necessarily has to take things easy for a "The volume of a record depends on two
while, he expects to be quite his old self again things: the depth of the vibratory cut and the
tainments to the aged inmates, who voted it the
in a few weeks. extent of frictional contact by the reproducing
best time ever. Mrs. Crooks herself superin-
stylus with the record track.
tended the gramophone and joined in all the A Correction,
choruses, much to the delight and amusement The Colmore Depot report in our last issue was "The same area of track contact as that of the
inadvertently headed "Manchester" instead of standard cylinder must be preserved to obtain
of everyone.
the same volume, apart from the depth or ampli-
Amberol Record Publicly Demonstrated. "Birmingham." I am asked to mention this, as
the Colmore people do not factor Amberol or tude of the vibratory cut, and this can never
Presided over by G. Croydon Marks, M.P., the
Zonophones in Manchester, but are the official be preserved with the U form, since every unit
National Phonograph Co. gave a highly success-
factors in these goods for Birmingham and dis- of depth necessarily adds an increase in the
ful demonstration of the new "Amberol" record
tricts only. A colored poster, 60 x 40, of an at- width of the cut. This is so even with my new
to a large and influential gathering of newspaper
tractive and original design, is being distributed
system (which is the V cut, formed by cutting
representatives at Prince's Restaurant, Decem-
to Colmore dealers to advertise their special and
edges which assume two sides of an equilateral
ber 10. The chairman's introductory remarks

excited the interest and no doubt provided a exclusive line, the Melbo-phone. The Colmore

good deal of instruction to his audience. We Depot will send this poster to any midland dealer
may hope so, at any rate, as in the past some with his name at the foot as local agent.
of our esteemed contemporaries have not only A Revolution in Recording.
held the talking machine up to ridicule, but Following the announcement in my last re-
through ignorance have made themselves more port that Henry Seymour had invented and ap-
ridiculous still by not knowing the difference plied for letters patent for a new system of re-
between a cylinder and a disc record, or ma- cording, I can now give some further particu- triangle, or maybe, a square), but not in the
chine. Happily this state of things is gradually lars relative thereto. He
claims that it is pos- same degree. The employment of a cutting
being eliminated, and a few more such speeches sible to make an eight-minute record on the stylus in the latter form solves both the record-
as Croydon Marks gave would go further than standard cylinder with precisely the same vol- ing and the reproducing problems at once. I

anything to enlighten our friends of the pen. ume and tone quality as the standard records, get more than double the depth of the 'Amberol'
And remembering that the pen is mightier than whereas if he confines the limit to four minutes, cut, and yet preserve the same frictional con-

1
pXCELSIOR jyjACHINES
EXCEL EVERY OTHER MACHINE
A trial will convince you ofNot Cheapest — But — The Best
this statement the

This season's demand Our LOUD -TONE- SOUND-


more than doubles the
BOX is considered by
Experts THE BEST that
previous two years
ever has been brought on
taken together. the market.

Model XII.

Once you have stocked EXCELSIOR MACHINES you will never be without them, because

THEY GIVE THOROUGH SATISFACTION and ADVERTISE THEMSELVES.


Write at once for Free Catalogue to

COLOGNE-NIPPES (Germany)
121 Niehler-Kirchweg Excelsiorwerk, London, Eng., 45 City Road

M
50 THE TALKING MACHINE WORLD.
FROM OUR LONDON HEADQUARTERS— (Continued.)
As the these noises correspond with the tones of the early part of the year were settled just in time
tact as that of the 100-thread record.
sides of an equilateral triangle are always mathe- record they were practically obscured. In the to allow the workers to recover themselves some-
matically equal, whatever its size, a reproduc- delicate passages of a record the V cut would what before Christmas week, thereby enabling
ing stylus of any size of the same shape will be veryshallow and therefore would emit them to spend more money in the north than
never fail to properly engage the track; and this scarcely any surface noise at all. With the on the south side of the country. There is, how-
deeper cut, corresponding with the louder tones, ever, no energy displayed by the public to pur-
is of the greatest importance both technically
and commercially, for sapphire grinders are un- the surface noises would be greater, but only chase, which limits the retailers to a smaller

able tomake circular styli of uniform diameter, relatively so, and the greater strength of tone stock in proportion. As soon, however, as the
would render the track noise in- areas that have been affected by the recent
audible. Of course, much sur- strikes and labor troubles get normal, there is
face noise in present records is not the slightest doubt but that trade will re-

due to coarse blanks or badly de- cover, and in all probability make up for past
posited matrices, or to both. losses.
The finer cut requires fine proc- In Leeds, Scott & Co. report business as fairly
esses, and when everything is in moderate. Zonophones are selling exceptionally
proper order in the manufacture well with them, and the new "Amberol" rec-
of the records by the new proc- ords are now being taken up very freely by the
ess, only the very squeamish of dealers.
critics will be found to object Business is reported good at Hilton .& Co
to those trifling extraneous They have done exceptionally well in the north
sounds which are entirely due and northeast of the country, and are satisfied
to the mechanical processes nec- with the results in their extensive wholesale
essarily involved in producing a business, but in the retail depot business was
mechanical sound record." reported as rpther slow, only a moderate trade
It occurred to me that a V- being maintained, notwithstanding local adver-
shaped reproducing stylus would tising and other publicity, the spending power
tend to cut up the records, of the public has not been free, owing to general
MB. SEYMOUR INSPECTING AN 8-MINUTE MASTER RECORD on a 10-inch blank. eyen though they were of business depression, and reports of a like na-
except by accident, whereas the triangular shape the unbreakable type, and I asked Mr. Sey- ture come from Messrs. Hopkinson.
is both easy and cheap to produce." mour about this. He said he had prop- Appleton & Co. have recently removed from
"You propose to apply your system to the erly considered that as a plausible objec- Upper Mill Hill to more extensive premises in
indestructible cylinder and to the phono disc?" tion, which, however, was groundless. There Aire street, where they will be in a position to
I understand. would be no more pressure on the point than at deal better with their customers' requirements.
"Yes," replied Mr. Seymour; "the fine cut is any other part of the stylus, he said, because "The Record Phone Co.," Thornton's Arcade,
just the one thing needed to make the inde- the two sides would constitute a natural check state that business with them is not quite so
structibles a success, for they will no longer be on the point. But to obviate any possible diffi- good as expected. Zonophones, Twins and Bdi-
harsh in tone or noisy in surface. The samples culty in this regard, the point could be slightly sons are selling very well, and they expect that
of celluloid cylinders I have made are entirely rounded in the reproducing stylus. business will be altogether better shortly.
without surface noise at all, but there is a little Mr. Seymour said the best results of the 200- Mr. Jenkins, of Queen Victoria street, the
left with the 200-thread discs, which I hope to thread were obtained in the disc form at pres- original Pathe factor for Leeds, reports busi-
similarly eliminate." ent, the larger diameter favoring both volume ness as very good. He is also stocking Homo-
I asked Mr. Seymour how he proposed to and quality. He hoped to let me hear some sam- phone records, and is very well pleased with
eliminate foreign noises entirely. He said that ples when calling upon him again, although them. Mr. Jenkins is now manufacturing his
"theoretically it was impossible, but by making there were< technical difficulties yet to overcome. own machines and cases, having recently started
a cabinet-making workshop. The models we
saw are exceptionally nice, and being sold at a
TRADE REPORTS FROM THE PROVINCES reasonable price, he hopes to do a very large
trade.
Another firm of cabinet makers, "The Leeds
LEEDS NOTES. what slow, but on the northern coast, Middles- Cabinet Phone Co.," are also making a large
borough, Newcastle-on-Tyne, and the adjacent assortment of cabinets for the talking machine
Leeds, January 3, 1909. districts, sales are reported to be a great deal industry. They have probably, in all, about one
In Yorkshire, generally, trade is not so good as better, dozen different designs, from £2 or £3 up to
was anticipated. In Leeds and the neighbor- Fortunately for the talking machine trade the £30.
hood the retail trade, specially, has been some- lpbor disturbances which occurred during the The well-known cycle agents, Messrs. Green-
wood, and Messrs. Byrom, have taken up Pathe
goods again this year, and from all appearances

CLARION
are doing well with them.

66
LIVERPOOL NOTES.

Liverpool, January 3, 1909.

In Liverpool and district generally trade has


FULL-LENGTH 10-in. DOUBLE-SIDED somewhat increased, but nothing compared to
CYLINDER RECORDS PHONO. CUT DISCS what it should be. In one or two cases traders
appear to be busy, but it is the exception rather

Money=Makers than the rule.


In the wholesale field, Messrs. Richardson are
holding their own this season and concentrating
upon the Amberol records, they appear well
satisfied.
All Jobbers and Dealers should get into At Messrs. Johnson's they have been receiv-
touch with us. We can interest you ing a steady influx of orders from the country
districts principally, and are well satisfied with
the results.
At Thompson, Helsby & Co. business is re-
ported as fairly good, but nothing startling.
We had the pleasure of a long chat with
The Premier Manufacturing Co., Ltd. Messrs. Turner and Carter, who are the manag-

81 CITY ROAD LONDON, E. C.


ing directors of the Melograph Disc Record Co.,
Ltd., a few days ago. They have had, so far,
rather an uphill time owing to very severe com-
Accredited A gents in u. s. a. The Portland Talking Machine Co. petition, but express themselves as very hopeful
JOBBERS regarding the near future. They have recently
PORTLAND, MAINE, U. S. A.
placed upon the market another special supple-
ment containing some extra good titles, and al-
though the business has not been quite so good
THE TALKING MACHINE WORLD. 51
the man's resources and be able to suggest for
ELEMENTS THAT COUNT.
his consideration the kind of property and of such
Melograph Disc Record Co., Ltd. Points to be Considered in Selling Customer — value as the purchaser can not only use but pay
22 Sir Thomas Street, LIVERPOOL Should be Treated in Such a Manner That for. Sometimes he must arouse in the customer
He Will Call Again. an appreciation of the need he has for the prop-
erty offered. He must be shown the advantages
t^OK the finest double-sided 10-inch disc
In every sale there are three elements. of the purchase, financial or social. In other
The
records on the market, 2/6 each. article to be sold, the person who wishes to sell words, an appetite must be created.
Compare these with any other make at that —
the salesman and the person to whom
is,

any price. the sale is to be made. In all sales it is as- HAMMERSTEIN GETS McCORMACK.
sumed that the article to be sold has merit and
Write for lists and samples (Trade only).
real value and will be of use to the purchaser. The Great Irish Tenor Who Scored Such a Suc-
It is to be assumed, also, that the salesman may cess at Covent Garden Will be Heard Here.
as they expected, they hope it will considerably of right sell the article and that he understands
increase in a short time. the article thoroughly and can present its merits Oscar Hammerstein announced early last week
In the retail business, Archer & Co. state that to the prospective purchaser. The third element that he has a new grand opera tenor, whose talk-
business is only moderate. in the sale, the person to whom the sale is to be ing machine records are so much admired abroad
Cramer & Co. find that it has been considerably made, is a most important factor in the transac- and in this country. He is an Irishman and
better recently, especially in the higher-class tion, and upon the salesman's understanding of —
his name is John McCormack probably the first
goods. Jake Graham has also been very busy. his customer, his appreciation of the customer's Irishman ever engaged as a leading grand opera
In the other houses, although there is a cer- needs, and his quick perception of his customer's tenor by an American impresario. Mr. McCor-
tain amount of sales being made, there a dis- is peculiarities, will depend his skill and success as mack is already well known. He is described as
tinct lack of energy and enthusiasm with the a salesman. tall and handsome, only 24 years old, and there

buying public this season. The recent labor sound policy always for the salesman to
It is are some connoisseurs who have gone so far as
troubles have caused a serious set-back as re- treat the customer as though he expected to
meet to say that he has "the most beautiful tenor
gards machine sales, and on the record side, him again many times, and to make not only voice of any singer now before the public." Mr.
where last season a dozen were purchased, prob- the present, but many future sales. The policy Hammerstein has taken him under a long con-
ably only two or three are bought now. In of treating the customer as though this were the tract, and he will make his first appearance in

addition to this there has been recently large only time when he and the salesman were to America at the Manhattan and Philadelphia
quantities of liquidative stocks and job lines meet is not only bad ethics, but bad salesman- opera houses early next season. Mr. McCormack
placed on the market, and these have also caused ship, and it is best always for the salesman to came of humble parentage. A wealthy Irish
a further diminution in sales of the ordinary sell to his customer something which the cus- woman was attracted by the marvelous beauty
goods. tomer needs and something which is of proper of his voice while visiting a sick tenant to whom

Altogether, the past year, 1908, has not been value for the consideration received. In this he was singing. This woman sent him to Milan
what one would term a really successful one. way the transaction will beget confidence and to study under Sabatini, with whom he stayed
Notwithstanding plenty of energy and hard work, when the salesman and the customer meet upon two years. While in Italy McCormack acquired
very small profits are being made, and we rather future occasions, the salesman has already stored stage experience and a repertoire of Italian
anticipate that in not a few cases they will only up capital in the way of a reputation for fair operas. He came to London and made his first
just cover trading expenses. dealing and reliability. important appearance at the London ballad con-
Christmas and New Year festivities are now We are all salesmen of our wares, whether certs. At this concert Mme. Clara Butt made
over, and we hope that the year 1909 will bring those wares be thread and needles and buttons, her reappearance after a serious illness of six
us better and more trade than did 1908. or whether they be flour and potatoes and hay, months. The Queen's Hall was packed to the
or whether they be publicity, as in the case of walls. Mr. McCormack was No. 5 on the pro-
MANCHESTER. newspaper advertising, or whether they be serv- gram and Mme. Butt No. 6. Everyone was on the
ices as in the case of a doctor or the school- qui vive to hear the latter, and when Mr. Mc-
Manchester, January 4, 1909. master or the public official. Cormack appeared to sing "Che Gelida Manina"
Generally speaking, the trade has not been so In all the higher lines of salesmanship the from "La Boheme" the crowd became impatient.
good as anticipated; disc records have sold fairly study and understanding of the customer be- He had not sung ten bars when all ears were
freely, especially the well-known makes. Disc comes a most important matter. The salesman strained to hear him. He was recalled sixteen
machines have been somewhat slow. In cylin- must know where to find the person to whom he times. Then he sang a simple Irish ballad and
ders, Edisons have, of course, taken the lead. may sell. If he has valuable real estate to dis- was recalled ten times. Mr. McCormack's first
Gems, Standard and Home machines have had a pose of, he must know, first, the sort of property appearance in Covent Garden opera was in Octo-
steady sale. The booming of the Amberol has which will be useful to his customer, whether ber, 1907, in "Cavalleria Rusticana."

caused this; nevertheless the market is very un- that customer needs a factory site or a place
settled. Job lines, both recently offered, also where he may build a retail store, or whether Max Landay, of the Talking Machine Supply
others that are in view, bring down the prices, he needs a lot on which to erect his home. The Co.,New York City, will make a western trip
and make the dealer extra cautious in buying. salesman must, by a study of the customer, learn about January 15, going as far as Chicago.
Messrs. Duwe have had quite a rush during
December, the output being very large; ma-
chines not quite so freely, but records in quanti-
But You Can't Beat
ties. Edison machines, also the new attach-
ments, with Amberol records, have the call.
Messrs. Richardson have had a busy time also.
Zonophones, Twins and their special Truetone WHY, THAT
US
For Giving You
disc machines, with Edison goods, have in each BEATS ME
case found good sales.
Messrs. Burrows also report business as very
good. At Frazer Watson's Pathe goods were
PROMPT
strongly in evidence. They had, however, missed
a good many sales during December from delay DELIVERY
in delivery, but hope, now that the stock has
arrived, to go ahead. of all the latest
The Edison-Bell Phonograph Co., Ltd., closed
up their depot at 22 Dantzig street on December Types and Titles.

25. From what we gather there will be impor-


tant changes in this concern before very long,
with a view of bringing it right up to date upon
WE SPECIALIZE IN
lines that will enable the very severe competi-
tion to be met.
In the retail houses sales are less than last
year; customers are more critical, spend much
Zonophones and Genuine Edison
more time hearing records and buy less at the
TALKING MACHINES AND THE NEW
finish. Money during Christmas has not been
spent so freely as in previous years, and it will AMBEROLkinute RECORDS
be some months yet before business resumes its If YOU haven't the particular record that your customer wants, remember that WE HAVE.
normal condition. You need never disappoint a customer or lose a sale if you
SEND US YOUR ORDERS
Eight-inch
will soon be placed
and sixteen-inch cylinder
on the market by a London
records
BROWN BROS., LTD., 22-32 Creat Eastern
and Deansgate,
Street, LONDON,
MANCHESTER
E. C.

concern.
52 THE TALKING MACHINE WORLD.
ings, on the ground of unfair competition, against
TRADE NOTES FROM GERMANY. the firms advertising in this way.
Holiday Business Behind Previous Years The — Under the law against unfair competition any
Outlook —
Talking Machine Manufacturers person is liable to punishment who,
his goods, endeavors to create "the appearance of
in booming
Unite to Protect Their Interest in New Copy-
right Matters —
International Zonophone Co.'s an exceptionally favorable offer," if in reality no
Exchange Arrangement Popular New Firm — such exceptionally favorable offer is made. Now
to Make Disc Records in Hanover H. Bahre— an investigation of this "given away" business
Closes Branch House —
Dealers Fight Against when the idea was first promoted shows that
Unfair Competition —
Some of the Schemes there is nothing in the nature of an exceptionally
favorable offer connected with it, because a pur-
Condemned as Unfair and How They Work.
chaser only received a talking machine gratis
(Special to The Talking Machine World.) upon undertaking to purchase a large number of
discs and to pay for them in weekly instalments.
Berlin, Germany, Jan. 5, 1909.
Reports coming in from various sections of The article "given away," that is to say the talk-
Empire ing machine, did not become his property until
the indicate that the holiday trade this
the entire amount had been paid.
year fell far short of that for 1907, though quite
brisk as compared with business during the past There was further the fact that these firms
in their advertisements endeavored to create the
few months. Nor is there any prospect of much
improvement in conditions in the near future or impression that the discs were being sold with-
out addition to the price. As a matter of fact,
so long as there are war clouds in the Balkans
the discs in question could he obtained from any
and the financial outlook is unsettled. However,
regular retail dealer at m. 2.50 to m. 3 (mark
the optimistic ones look for a change when the
equals about 24 cents), whereas the "given
new taxes have been introduced and the coun-
try's finances put in order.
away" firms charged m. 3 for them.
After a compromise in a law suit for unfai *

The talking machine trade bears up well in


competition the "given away" firm undertaking
comparison to other lines. The factories as a
to no longer make use of the advertisement;
rule keep fairly busy and retailers through
strenuous efforts are able to make a compara- complained of in the old form, the remaining
firms of this class became more careful. They
tively good showing.
The decision of the Berlin copyright confer-
went so far as to hint in their advertisements

^BH
that anyone wishing to receive a talking machine
ence to the effect that in future the transfer of
gratis would have to "subscribe" for a "certain
music pieces to automatic instruments (talking
machines, records, etc.), will be considered an
act of piracy, just as reprinting or relithograph-
ing, has greatly interested the talking machine
and record manufacturers in this country. The
CONDOR number" of discs.
The attempts to induce the public prosecutor
to proceed against the people
advertisements
who
on the ground of unfa'.r com-
inserted these

petition were not successful, as the authorities


decision is to take effect not later than October
took up the standpoint that it was only a "veiled
1, 1910, and it may perhaps be much earlier in

Germany and a royalty must then be paid for is the instalment business" which could easily be "seen
all copyrighted music transferred to automatic
through."
instruments. Now, as long as the "given away" firms in-
As a result of the conference an association Only Needle in the creased the price of the discs, the competitio i
was not of general importance to the dealerr,
of German talking machine manufacturers has
made itself felt in some places.
been formed to protect the interests of that in-
dustry in the matter of copyright. A committee
World having although it

There was also no change in the situation when


was sent to the office of the Interior and were the "given away" firms in some cases put their
assured that their demands would be carefully own labels on discs, which could be bought in
considered before the government took any ac- the ordinary course of business for M. 2.50 to M.
3. It was of more importance that the greater
tion on the copyright question in the Reichstag.
It is feared that Germany is prepared to take
part of the public recognized that the discs were

more drastic action on the question than any practically the same as could be purchased else-
other country represented at the Berlin confer- where at prices ranging from 90 pfg. to M. 1.40
ence. cheaper. The more the public got to know about

The Deutsche Graphonic Gesellschaft, m. b. H.,


are a new firm who have commenced business in
Each Point the different discs manufactured by the various
firms the more probable did it become that they

this city under the management of Herr Wilhelm


would object to the increased prices which the
Bree. They have a capital of M. 20,000 and will "given away" firms charged for their discs.
trade in writing and talking machines.
The arrangement made the International Zono-
Warranted A change in the situation has taken place since
last summer, as in the meantime the largest of

phone G. m. b. H. for the redemption of worn the "given away" firms has closed a contract

records is proving highly popular. The plan, with a prominent disc manufacturer which en-
which became effective on December 1, provides ables it to supply, even in connection with the

that Ms. 50 will be allowed in Germany for every "given away" business, an undoubtedly first-class
disc at the usual retail price of M. 3.
Zonophone record returned on condition that a
new one is bought at the time. This firm have This company have been induced, in consider-
therefore ation of an order for 100,000 discs, to make the
recently issued' a lengthy list of Stuttgart rec-
ords containing band and orchestra selections "given away' firm a special concession in the
and a series of folk songs. matter of price (in well-informed circles there
The Concordia Schallplattenfabrik G. m. b. H. Best Reproduction are rumors of M. 1.05 or M. 1.10 as the cost of
the discs to the "given away" firm).
are a new firm who have begun the manufacture Under
these circumstances the purchaser obtains discs
of a new disc record in Hanover. The new rec- No Ruin of Record
from the "given away" firm at the price which
ord is made of specially hard material and are
said to give excellent results. he would have to pay the ordinary dealer for
H. Bahre have given their branch house in them, both being bound by contract not to sell
Koln in order to properly handle their extensive at less than M. 3.
trade in this city. Herr Dinkelspiel will, how- Sole Manufacturer Now, in order to prove to the public that they
ever, act as their representative in Koln, with are, nevertheless, being imposed upon, a leading-

offices at Moltkerte 52. Leipzig wholesale house has broken off its con-
When some years ago advertisements appeared
in the German papers announcing that talking
Jos. Zimmermann nections with the manufacturing concern referred
to and has since that time sold these discs below
machines were to be "given away," there was a price. This firm, and the dealers who take up
great stir in the ranks of the talking machine Needle and Pin the same position, are of opinion that the public
must lie shown that these discs are to be had at
dealers. The first advertisements of this kind
were worded in such a way as to make the public M. 2.25, so that they see that they are being
believe that the talking machines were really Works continually imposed upon by the "given away"
firms.
"given away," because the conditions connected
The calculation used in support of this con-
with the "giving away" were scarcely mentioned.
These advertisements afforded the dealers an
AACHEN, GERMANY
-
tention is as follows: In order to obtain a ma-
opportunity of successfully taking legal proceed- chine gratis the customer must purchase 45
THE TALKING MACHINE WORLD. 53
discs at M. 3. —
(2 per week) so that the "given with his machine so that he can make use of it.
FORTUNES FROM INVENTIONS.
away" Arm receives M. 135. The machine sup- The "given away" firms fill this want rather
plied is valued difference between the
at the cleverly by supplying five discs with the machine Inventors Usually Spoiled by Newspapers
regular retail M. 3. and the cutting
price of — and accepting a deposit of M. 15. Through Fanciful Stories of Wealth in
price of M. 2.25, that is to say at M. 33.75, whereas Viewed from an unbiassed point of view it Patents.
it is really worth only about M. 20. must be admitted that the subscription for two
evident that this cutting policy can only
It is discs a week provides a constant supply of new We clip the following from the Indianapolis,
last a certain length of time, that is until the music, etc., and this greatly enhances the value News
Ind., of recent date. It is only one of
firms taking part in the movement have ex- of the machine in the eyes of the owner. many relating to "fortunes" to be made from
hausted their stock. On the other hand a close However, until one or more large "given away" improvements in the talking machine. We can-
observer will regard this cutting of prices with firms establish permanent agencies in all the not have too many minds working toward the
mixed feelings. "A
which is acknowledged
disc important places and open up the extensive betterment of this ever popular machine, yet
to be first-class beingthrown on the market at a market, which undoubtedly exists, by putting a the daily papers unquestionably print a lot of
retail price of M. 2.25," he will say, "shows large amount of capital into the business, these nonsense about fortunes to be made from minor
that other discs are also not worth more." "given away" advertisements are of secondary inventions. We sincerely hope that Mr. Brown
The idea practiced by some of the dealers of importance. Should a number of financially will make all that the News says he expects to
boycotting the manufacturing company on ac- strong firms develop this market in earnest, in make, but expectations are not always realiza-
count of this contract with the "given away" which case they might possibly be able to reduce tions. Here is the item to which we refer: "E
firm has had no practical result and will probably the weekly number of discs to one, talking ma- A. Brown, formerly of Carmel, who recently in-
not have the desired effect. Further only a small chine dealers in Germany would probably lose vented a rapid-fire gun that attracted attention,
number of dealers can afford to sell there discs a great part of their business. At the same time has just applied for a patent on an ingenious
at M. 2.25, as at this price they make no profit. such steps would soon make the talking machine device for a phonograph. The new appliance is
So far as the future of the "given away" busi- an everyday article for the general public, in small, not as large as an ordinary thimble.
ness in Germany is concerned, it may be stated which direction but a very modest beginning The device is attached to the cylinder, on which
that if the advertisements are carefully worded has so far been made. the records are placed. It holds the record so
it is impossible to combat the movement legally firmly that impossible for it to vary, thus
it is
through the public prosecutor on the score of The cover of the catalog supplement for Janu- doing away with the rasping noise. The record
unfair competition. Even if a purchaser really ary of the Edison records is a nifty affair. And is placed on the cylinder, a miniature gate is
believes that he has received an inferior machine the portrait of Cal Stewart ("Uncle Josh") closed and when the selection is finished the
from the "given away" firm, he will very seldom is the frontispiece of the New Phonogram. Cal gate opens automatically and the record is re-
be prepared to go to the length of a law suit originates his own stories, and gives much time moved. Mr. Brown believes his invention will
against them. and attention to working out the details of his bring him a small fortune."
In one case in which certain dealers made use often inimitable series. As may be noted, Cal
of a purchaser to institute proceedings against a has returned to the staff of Edison artists, and
"given away" firm a partial success was gained. Walter H. Miller, manager of the laboratory, is VICTOR LITERATURE.
However, too high a value must not be placed to be congratulated on having the gentle
on this, as it is possible for the "given away" philosopher of Punkinville with him again. The Victor Talking Machine Co. have been
firm, by virtue of its large contracts to "give sending more excellent literature to their dealers
away" a comparatively good machine at a low Christmas Eve the establishment of J. F. in the shape of reproductions of four of the page
price. Blackman & Son, 3937 Third avenue. New York, advertisements carried by the company in farm
On the other hand, there are large sections Edison jobbers, was visited by thieves and $300 journals and an inspiring article upon taking
of the public who would purchase talking ma- —
purloined a far from agreeable experience. advantage o*. the company's widespread publicity
chines, but have difficulty in getting together the Since then, however, a new safe has been in- campaign 'by the local dealer. The text of the
necessary amount of money to purchase both stalled, and the firm's ready cash is now consid- folder is to stimulate the dealer to get after the
apparatus and a number ( f discs for cash. A ered safe, according to B. R. Barklow, of the Na- trade of the farmer and it should accomplish its

purchaser naturally wishes to have a few discs tional Co.'s force. purpose.

The Best Disc In the World


The Largest and Most Comprehensive
Repertoire in

German Danish Tamil


English Arabian Malayian
French Turkish Burmese
Italian Chinese: Hindustanee:
Russian Swatow Urdu
Polish Guakau Marathi
Spanish Pekinese Gujarathi
Portuguese Shansinese Hindi
Hungarian Kiangnanese Tarsi, and 15
Dutch Cantonese other dialects.

REPERTOIRE ALWAYS UP-TO-DATE

For terms, etc., apply to

Beka Record, G.m.b.H., 75-76 Heidelberger Strasse, Berlin

Sole Agent for Great Britain and Ireland

O. RUHL, 77 CITY ROAD, LONDON, E. C.


54 THE TALKING MACHINE WORLD.


interested in the many and
varied subjects he
has made his study and to which his best
TIMELY TALKS ON TIMELY TOPICS life
intellectual efforts have been given.

The attitude of the Victor Talking Machine January 4, at the factory in Orange, N. J., the In no one year has the work of the Columbia
Co. relative to the display of misleading signs eastern travelers came together. Among them- Phonograph Co., General, been so effective or

and the employment of untruthful it can he — selves the frankest expression of opinion was created so favorable an impression in the trade at

designated by no other term advertising, is uni- invited at both of these interesting gatherings large. The increase in the list of Columbia job-
versally commended. Dealers who indulge in of men who keep in the closest touch with the bers and dealers is proof positive that 1908 was
this method of inducing business to come their trade throughout the year. The meetings were a red letter year, and General Manager Lyle,
way by bamboozling the public, are taking that executive, of course, but the reports coming now on a well-earned vacation in Europe, is to
undue, if not unfair, advantage of the situation therefrom indicate that these "knights of the be congratulated on the energetic and successful
generally known in mercantile affairs as sharp grip" look forward with enthusiasm to the pres- manner in which the new selling policy of his
practice. The Victor Co., in a circular letter ent year as one of great possibilities for the company was inaugurated, carried forward and
that appears in this issue of The "World, have talking machine business. Doubtless the Vic- firmly established.
administered a deserved rebuke to dealers who tor, Columbia and Universal companies have
have strained a questionable point in this re- gone over the same ground with their selling Occasionally is heard the plaint that Euro-
spect, and admonished others who may be in- forces in their own way, and with like results. pean manufacturers are "away ahead" of the
clined to follow in the same footsteps that there Concerns engaged in the manufacture of minor United States in the perfection, completeness,
are limits in the use of their famous title beyond requisites and essentials, so far as can be ascer- —
elegance, practicability, utility with a dozen

which even Victor dealers or distributers cannot tained, are in a similar frame of mind. It re- more eulogistic adjectives additional and then
go without incurring the danger of being "cut mains for the jobbers and dealers to gird up —
some of talking machines, records, etc., etc.
off." At the same time that great majority of their loins, assume an aggressive and progres- Usually importing agencies who are unable to
the Victor army who are above such paltry sub- sive attitude, and with a long pull and a strong "butt in" the great market here are wont to
terfuges are greatly gratified that the company, pull and a pull all together, these predictions express themselves in this jaundiced strain; but
the soft impeachment will not hold water. Else
whose good name has been taken in vain, have will be realized.

come to their rescue and checked a custom why —


should our manufacturers the inventors,
growing to formidable proportions —that placed Still the several big things that were about originators and discoverers of nearly every vital

them a false light, and apparently wrongly


in ripe to be launched on the trade linger in the lap —
improvement desire to turn out their product
magnified the importance of competitors "guilty of uncertainty. Premature announcement is under the personal supervision of their own fac-
tory experts, superintendents and capable work-
as charged in the indictment." occasionally what may be forcibly described,
colloquially, as a "bad break"; then, again, hope ing force in all branches? Goods of the same

deferred maketh the heart sick. Patience, how- nature made in European plants lack uniformity
News paragraphs of ancient lineage and sus-
ever, is a virtue, and under the circumstances
and finish and will not pass muster under the
picious value are never suffered to pass out of high standards maintained here. At least, such
Occasionally the it should be exercised in justice to those imme-
existence by the daily press. is the opinion of men who speak by authority,
diately concerned in these enterprises of great
so-called "scientific" publications are similar sin-
pith and moment. being acquainted with both markets. When it
ners. In this category the following, now comes to the "cheap and nasty," as one well-
"going the rounds" again, may be placed: "The known traveling sales manager termed it, then
talking postal card is the invention of a French
Within the next few weeks will be adjudicated
engineer, and has become so popular in that
several of the crucial patent cases dealing with

"Europe is ace high" a doubtful compliment.
basic and constructive talking machine inven-
The aim here is not how cheap, but how good,
country that the American rights have been se- with the best none too good. A distinction and
tions that have been before the United States
cured and the device will be placed in the cities a difference!
of the United States. The person wishing to courts for
years. By the time The World
reaches readers the Berliner suit will have
its
send a talking postal card to a friend enters the The building occupied by the Columbia Phono-
booth and talks into a machine that records the
been argued in the Supreme Court of the United
graph Co., General, in the City of Mexico, Mexico,
States; the Jones process for duplicating disc
words on the specially prepared postal card. is over 300 years old and is the oddest structure
records been again before the United States Cir-
When the recipient receives the card 100 or 1,000 imaginable. The material of which it is con-
cuit Court of Appeals; and the cause celebre of
miles away, he; or perhaps she, takes the card structed is a composition of volcanic stone and
to the nearest postal booth and inserts it in a
the New York Phonograph Co. against the Na-
cement, and its most remarkable attribute is that
machine which talks the message it contains. tional Phonograph Co. and others, heard by the
for three centuries it has withstood the least
The record on the postal card is indestructible same tribunal. Possibly before the next issue
sign of climatic exposure, particularly searching
decisions in every one of these cases may have
and the exact voice of the sender is heard." and wearing in that part of the world. Ancient
been rendered, and in that event, as was once
hieroglyphics of historical significance ornament
observed, "we will know where we are at!"
The "talking postal card" sounds extremely the outer walls, possibly prophesying the won-
familiar, and is doubtless the same "novelty" ders of the modern talking machine that would
A splendid large portrait of Thomas A. Edi- be found on the premises later on. Export Man-
introduced from abroad several years ago in the
son in colors, sketched from life, appeared lately ager Burns, when pressed for an interpretation,
form of a small celluloid disc record pivoted to
in the Sunday edition of the New York Herald,
fancies something like this would go (nobody
a card designed to send through the malls, the
as the first of the ten greatest living Americans, else knows the difference), but at the same time
address, etc., appearing on the obverse side. To
excluding politicians. The series are confined he will not "stand for the story." An excellent
be sure, these were stock cards and the records
to men who are paramount in philosophy, litera-
a few bars of music to be reproduced on a photograph of the antique place, ornamented
ture, invention and kindred fields of human en- with Columbia signs a la Espafiol, adorn his
However, as has been truth-
small machine.
fully said of many ideas, it is but a step from
deavor. And lo! the "Wizard of Orange" the — private office at headquarters in the New York
the sublime to the ridiculous, and this may be
inventor of the phonograph heads the distin- — Tribune building.
guished list, This is a reminder that on Feb-
applied with equal force to this "invention of a
ruary 11 Mr. Edison will be sixty-two years of A coal-black "coon" called at the office of the
French engineer" when it comes to the record-
ing of sound on any kind of record for repro-

age in the best of vigorous health and keenly New York Talking Machine Co. (nee Victor Dis-

duction. In the first place, the human voice, to


be intelligible, must be of a certain tone quality,
and cannot be recorded without suitable appara-
SPECIAL-FABRIK
tus, the exercise of unusual skill and proper
surroundings. Secondly, the popular fallacy that
the recording of sound is a simple and child-like
CARL SCHROETER
process, such as this "talking postal card" pro- BERLIN S 42. PRINZESSINNENSTR. 21
vides, condemns the article out of hand. And
the necessity of using the special "postal booth"
for the reproduction is equally absurd. The as-
sertion that the American rights have been se-
FLURSTEDT CHEMISCHE
cured to place this invention in the principal
cities of the United States is a figment of the
bei Apolda i. Th., Germany E. SAUERLANDT FABRIK
imagination. The fool killer has long since fin- The largest manufacturing plant in the world devoted
ished his work regarding such schemes. exclusively to the manufacture of Master Waxes for

For a comprehensive view of current trade


conditions the occasional conferences of the sell-
Gramophone and Phonograph Recording
ing forces of the manufacturing companies afford Sole Manufacturer of
jan 'excellent opportunity. Recently, or to be Sauerlandt's Material for Hard Moulded Records
exact, the western salesmen of the National
Attention paid to the Manufacture ALL MATERIALS PROTECTED
Phonograph Co. assembled in Chicago December of any Special Material. Master-Wax BY PATENTS.
28, meeting General Sales Manager Dolbeer. On
THE TALKING MACHINE WORLD. 55
tributing & Export Co.), 83 Chambers street,
NATIONAL SALESMEN MEET
THE HERZOG DISPLAY CO.
New York, last month, and saw V. W. Moody, the
urbane assistant manager. The "cullud gemmen" At the Furniture Exposition Which Opens in At the Company's Works in Orange Greeted —
volunteered the information that he was president New York on Jan. 18 Will Contain a Full by Mr. Edison —
Addresses by President Dyer
of the American National Purchasing Agency, and Line of Their Cabinet Specialties A Greet- — —
and Other Officers Those in Attendance.
said he was in the habit of buying a good many ing from Mr. Carpell.
Victor machines and would like to get the lowest January 4 a meeting of the National Phono-
and best discounts of Mr. Moody's company, add- The New York Fur- graph Co.'s eastern salesmen was held in the
ing the remark, evidently intended to strengthen niture Exposition will
library at the Edison works, Orange, N. J. At
the importance of the A. N. P. A. as a commercial open its semi-annual the morning session Thomas A. Edison saluted
factor: "Ahr concern buys as much as 1,000 nee- exhibit Monday,
on the "boys" with a short address of greeting and
dles at a time, sah!" Moody fell in a faint and January 18, lasting good wishes. Brief remarks were subsequently
feebly asked Moffatt to help him out, as he was until February 6, in-
made by Frank L. Dyer, president of the com-
unequal to the emergency. clusive, at the Grand pany; C. H. .Wilson, general manager; F. K.
Central Palace, Lex- Dolbeer, sales manager; E. H. Phillips, manager
With the announcement by the National Co. of salesmen; Peter Weber, superintendent of the
ington avenue and 43d
this week that the special licenses for the sale of
second-hand machines were ready for distribu-
street, New
York. works; L. C. McChesney, manager of the ad-
There M. A. Carpell, vertising department. At 12.30 they adjourned
tion, the executive committee of the National to the Orange Club where a substantial dinner
M. A. CARPELL. eastern manager of
Association of Talking Machine Jobbers state and the et ceteras were enjoyed for a couple of
the Herzog Art Fur-
that this is another concession they have brought hours.
niture Co., Saginaw, Mich., will display a com-
about for the benefit of the trade at large. The Another business session was held in the after-
plete line of cylinder and disc record cabinets,
committee say it has taken some time to con- noon, whereat the selling and marketing of the
Pianola and music cabinets, ladies' desks, library
vince the National Co. of the justice of their Edison products were gone over in detail, each
and parlor tables, sewing cabinets and cellarettes.
contention, and now that the company have of the salesmen contributing a share of their
Two new features interesting to the talking ma-
finallycoincided in their views, they are sure experience coupled with practical suggestions.
chine trade are cabinets to hold Amberol record
jobbers and dealers will appreciate the good Besides the above the following members of the
cartons, constructed under a new Herzog patent.
work the association is accomplishing. The Vic- eastern road force were in attendance: A. C.
Also disc cabinets equipped with the Eberhardt
tor Talking Machine Co. have the same sugges- Ireton, A.M. Hird, B. R. Barklow, F. W. Ewan
disc record holder, which separates each record
tion still under advisement. (Canada), G. A. Hedden, F. L. Hough, Jr., F.
inside the cabinet in an indexed and numerical
way. Mr. Carpell will be very glad to receive H. Hird, Jr., J. W. Scott, J. F. Stanton, R. H.
G. H. Schubert, of Reno, Nevada, has sold
all his friends during the exposition and show Veale, Jr., and C. D. Warren. The staff were
out his Edison store in that city to the Menardo
them the company's line. A full display of Edi- enthusiastic over the prospects, and at the close
Stationery Co., of that city, and expects to
son and Victor machines will be shown in con- of the conference started for their respective
leave at once for Chicago, where he will locate,
nection with the cabinets. territory.
and further the sale of his extensible record
rack, which has proven a great success. Mr. On behalf of the Herzog Art Furniture Co.,
Schubert found that being located so far West Mr. Carpell wishes to thank the talking machine W.
A. Lawrence, of the Standard Metal Mfg.
was somewhat of a disadvantage in properly trade for their loyal and substantial patronage Co., Newark, N. J., was in New York this week
placing his rack on the market. in the past, expressing the hope his friends will visiting the jobbing trade. Mr. Lawrence de-
stand by the line and himself, in view of the plores the condition of the horn market, which
Last week George P. Ornstein, chief of the Vic- fact that his is the only protected and restricted he says was brought about by the indefensible
tor Talking Machine Co.'s staff of salesmen, was line of cabinets in the market. He also added: practices of irresponsible makers of rubbish at
in New York City calling on the distributers. He "I wish the year 1909 will again bring us all ruinous prices. With the addition of a new
was as debonair and genial as usual, and has a back the same measure of prosperity we enjoyed specialty, he says, the S. M. M. Co's plant will
great handshake. in 1906 and 1907." be the largest of its kind in the country.

A LBUMS "ECHO"

A Complete System of Unit


for T\ ECORDS
Filing for Disc Users
DISC

JUST THE THING FOR RED SEAL COLLECTIONS


"Echo" Record Albums Preserve the Disc Records Against Dust, Careless Handling and
Scratching. These Albums Show Records to the Best Advantage, and the
Indexes Enable Instant Location of Any Selection

FOR SALE BY ALL DEALERS


10_Incl1 Size $12S Each
Now Readv
i>uw rvcauy for
ikjl Delivery
i^ciivci j 1
| 12 . Inch Slze $1 so
'

Each
SEND ORDERS TO
C TOR
MUSICAL ECHO COMPANY,
LOUIS JAY GERSON, Manager
ED,
^TmSSTOR s '217 Chestnut St., PHILADELPHIA, PA.
56 THE TALKING MACHINE WORLD.

When You Cultivate a Fie


We'll Build the Fenc
Here's Your Fence— Exclusive Selling Rights:

EXCLUSIVE COLUMBIA SELLING RIGHTS. \0 COMPETITION IN YOUR TERRITORY.


ft
Columbia Disc Graphophones, - $25 to $200 E
Columbia
X
Cylinder Graphophones, $20 to $100 c
Columbia Double-Disc Records, - - - 65c. L
U
Columbia Grand Opera Double-Disc s
I
Records, $1.50, $2.50, $3.50 V
E
Columbia Indestructible Records, - - 35c.
c
O
L
U
M
B
I
A
S 4
E
L
L
I
N
G
R
I
G
H
T
4 I

N N
O COLUMBIA O
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c C
o INDESTRUCTIBLE O
IVI

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T T
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O O
N N
EXCLUSIVE COLUMBIA. SELLING RIGHTS. NO COMPETITION IN YOUR TERRITORY. /3

Exclusive Columbia Selli


If your territory open, you will be mak-
is still and already the dealers who signed uip two monthJ
ing the biggest mistake of your life if you neglect ago are congratulating themselves that they too
to write in for particulars before it's too late. Writ- time by the forelock. Not one exclusive Columbi
ing in for particulars doesn't sign you up for any- dealer has expressed the slightest dissatisfaction wit

thing it only puts you in line for consideration his protection or with the financial results of it- if

and the chances are you will find it well worth and we never had in the history of the Compan
your while to get those particulars, whatever action any such proportion of re-orders as we have receive
you take. from these same newly-established exclusive Colum
Territory is closing up fast all over the country bia dealers.

Columbia Phonograph. Co., <


THE TALKING MACHINE WORLD. 57

Have a Fence Around It!


and Furnish the Seed
Here's Your Seed — Strong Magazine Advertising:

To
IL JLL UP
Double -Disc Indestructible
Records 65c Records 35 c
Fitany Disc Machine Fi* any Cylinder Machine
and Double its Value and Last Forever

To metiers of cyl-
To owners
inder machines, of ever}
f dise niachirics, of eve) v
ake— Columbia and others:
wake — Columbia and others:

Columbia Indestructible Cyl-


We guarantee you a better
record on each side of the inder Records won't break, no ma

Columbia I) p u b le - 13 s c i
ter how roughly they are used; they

Record than vou ever bought won't wear out, no matter how long they
before under any name at any price are played. Moreover, their tone is far
— better in surface, tone and durability. purer, clearer and more brilliant than that
Be sure vou see a Columbia dealer, hear the of any other cylinder record made.
records played, and get a catalog.
If vour dealer does not carry Columbia
Ilyour dealer does not carry Columbia
Indestructible Cylinder Records, send us 35
Double-Disc Records, we will send vou a
cents and we will send you a sample by
sample, postage paid, for 65 cents, and a
catalog with it. return mail, postage paid — with a catalog.

Columbia Disc Grapbophones Columbia Cylinder Graphophones

;
Rights for Live Dealers
There's nothing surprising in it, however it's — The Columbia line is complete— a full line of

reasonable and legitimate thing. It enables a live disc machines, a full line of cylinder machines, an

ealer to get out and hustle on his own hook unmatchable record product in Double Discs and
3 take advantage of all the broad Columbia pub-

Indestructible Cylinders and a rapidly growing
city and concentrate it in his particular territory popularity and good- will in the name "Columbia"

y every means in his power, without any fear that which gives the exclusive dealer something to look
3me fine morning he will wake up and find a fly- forward to.
iy-night concern established nearby with the same Write in for particulars anyway —don't make
oods at the same prices. the mistake of not investigating — whatever you do.

1, Tribune Bldg'., New YorK


58 THE TALKING MACHINE WORLD.
not hesitate to say that, so far as his experience
VICTOR=LEEDS & CATL1N CASE UP. WORLD TABLOIDS.
counted, the furniture people would not make a
(Special to The Talking Machine World.) success of the talking machine proposition unless J. B. Furber, well known in talking machine
Washington, D. C, January 14, 1909. the department was placed in charge of a fully circles, has left with Mrs. Furber lor a vacation
The case of the Victor Talking Machine Co., equipped talking machine man. Where this had to Florida.
Camden, N. J., against the Leeds & Catlin Co., been done the wise firm had made "all kinds of

New York Nos. 80 and 81 on the calendar was — money." 'Then "Scotty" beamed, and said he F. K. Dolbeer, general sales manager of the
reached to-day in the Supreme Court of the would talk the matter over with the Boston rep- National Phonograph Co., started on Monday on
United States. It is an appeal from the findings resentative of The World when he ran across a trip to several New England points. He is ex-
of the United States Circuit Court of Appeals, him. Mr. Scott frankly admits his admiration pected back on Saturday.
second circuit, and involves the validity of the for The World, and says he never wearies of say-
celebrated Berliner patent, which has been sus- ing good things about it to Edison dealers and J. A. Macnabb, vice-president and general man-

tained by the lower court; also the fine of $1,000 jobbers. Thanks, indeed, and therefore The ager of the Universal Talking Machine Mfg. Co.,
imposed for contempt of court imposed by Judge Worlds extends the sincere regard of its most Newark, N. J., was in Harttord, Conn., on
Lacombe, United States Circuit Court, southern distinguished consideration to the National Co.'s Wednesday for the purpose of attending the
district of New York, for ignoring a judicial classy representative "down East." funeral of his brother George, who died recently
order in connection with the same patent. This in California.
is the first talking machine patent case to reach WEINSTEIN MAY EXPAND.
the Supreme Court, and its decree in connection The annual meeting of the stockholders of the
therewith will be absolutely final. After the ar- M. Weinstein, who has the honor of having American Graphophone Co. was held at the fac-
gument the court took the papers and reserved the smallest as well as the most conspicuous tory offices at Bridgeport, Conn., on Monday. The
decision. Some pointed questions were asked by store of its kind in New York City, located in the same officers, with E. N. Easton as president and
the learned justices during the hearing. The rec- famous Flatiron building, Broadway and 23d general manager, were re-elected for the year.
ord is voluminous. Horace Pettit, of Philadel- street, and who is a Victor as well as a music
phia, appeared for the Victor Co., and Louis dealer, is seriously contemplating engaging Edward N. Burns, manager of the export de-
Hicks, New York, for the Leeds & Catlin Co. —
larger quarters another room in the same build- partment of the Columbia Phonograph Co., has

ing upstairs or moving further uptown. His returned from a trip to Havana, Cuba.
G0G0RZ0 RECORDS BIG SELLERS. floor capacity will permit of the display of a
Victrola and a couple of Victor machines in the John Phelps, formerly connected with the busi-
One of the most popular makers of records is store and one in the window, besides his music ness department of the Columbia Phonograph
that great artist, Bmilio de Gogorza, whose bari- stock, but the talking machine "department" Co.'s Twenty-third street store, has been placed
tone voice is familiar to all lovers of the talking has proved such a profitable addition that Mr. at the head of the export department's shipping
machine. Mr. Gogorza received his musical train- Weinstein desires to expand this end of the busi- bureau.
ing in the United States, and possesses a voice ness, and enjoy the luxury of demonstrating
and a method that is equal to any of our im- booths, etc. For a long time Mr. Weinstein held John llerzog, president of the Herzog Art Fur-
ported artists. His repertoire is an extensive off from adding talking machines, believing they
niture Co., Saginaw, Mich., ran into New York
one, and there are few singers greater favorites did not class with music and would prove detri- Tuesday for a hurried conference of six hours
in concert. In the West and Pacific coast espe- mental. Experience has proven the contrary with M. A. Carpell, the eastern manager.
cially Gogorza has scored a tremendous success by a large majority, and he has regretted not
the present season, but undoubtedly he sings to taking on the Victor long before he did. There RECENT INCORPORATIONS.
his largest audiences through the talking ma- are others. The Sonora Phonograph Co., of Yonkers, N. Y.,
chine. His voice is always a delight. He sings
was incorporated December 17 with a capital of
with rare finish and charm. Dealers in. talking January 14 the case the New York Phono-
of Henry F. Menten and
$150,000. Incorporators:
machines should always make it a point to fea- graph Co. against the National Phonograph Co. Wm. E. Hoschke, of Brooklyn, and Chas. E.
ture Gogorza records when he is scheduled to and others, of Orange, N. J., was reached in the Lauton, of New York.
give a concert in their city or vicinity. * United States Circuit Court of Appeals, New
York. The argument was on an appeal from
SAID IN PASSING.
A CHAT WITH JOHN W. SCOTT. the decision of Judge Hazel, United States Cir-
cuit Court, rendered March 26, 1908, in which the It isn't so much what we learn, as what we
Once in a while The World has the pleasure of National Co. was held in contempt and fined forget, that makes us wise.

meeting "Scotty" John W. Scott, to use his $2,500, which was stayed pending the hearing on The way of the transgressor may be hard, but

formal and official title who travels New Eng- the motion to set aside this finding. The opinion, he has any number of companions.
land for the National Phonograph Co. He was in the main, however, favored the defense. De- If a man has really got anything in him he
"tu hum" in Newark, N. J., for the holidays, cision was reserved. is never so strong as when he acts natural.
and before hitting the trail again had a word or The only failure a man ought to fear is failure
two to say, in a philosophic strain, of course, The man who is ashamed to work with his in cleaving to the purpose he sees to be best.
about his trade, where he is known and prized hands will never do any valuable work with his It is a curious fact that all the civil or re-
as one of the best on the road. "Scotty" does brains. ligious peace that the world enjoys, they have
had to fight for.
The woman who aims at the stars isn't going
to hit them, but there is a certain kind of elo-

WANTED AT ONCE
quence in that effort.
I admire patience, but I know lots of people
who are patient just because they are too lazy
to be anything else.

The Chippewa Phonograph Co., Chippewa Falls,


is utilizing moving picture shows as a

A Jobber every State of the Union


in
Wis.,
means of advertising its up-to-date Edison and
Victor establishment.

as Exclusive Wholesale Agent for


FOR SALE
Victor Talking Machine Business
THE SCHRODER HORNLESS Owing to ill-health, I will sell my Victor Talk-
ing Machine Business at 177 Market street, Pat-

DISC PHONOGRAPH erson, N. J. I have one of the largest and best

equipped stores in the Bast. I carry a full line


of machines, cabinets, records, etc. Here is a
splendid opportunity for the right party. Call or
address Chas. M. Tuttle, Atlantic City, N. J., care
For Further Particulars Address of Hotel Dennis.

FOR SALE
The H. Schroder Hornless Phonograph Mfg. Co., Inc. Edison and Victor Jobbing business in State

Office and Factory :


r
387 East 158th St., NEW YORK of Pennsylvania;

Talking Machine World,


clean stock.
1
"Jobber," cai'e of
Madison avenue, New
York.
THE TALKING MACHINE WORLD. 59

FROM THE CITY OF BROTHERLY LOVE. world, has given an additional impetus to the street, New York, now occupied by the Excelsior
talking machine business, and a wonderful sale (formerly Douglas) Phonograph Co., and will
Good Trade Reported Especially in Higher of records has ensued. In fact, it is not an un- remove their branch at 111, on the same street,
Priced Goods —
Business Prospects Excellent usual occurrence for the Musical Echo Co.'s store to the new premises on or before May 1. The
— Louis Buehn & Bros.' Good Service Wey- — on its daily sales, to deliver Red Seal records company have also secured the lease of the

mann & Sons Report Increase Musical Echo averaging $400 to $500. The morning after an Powers & Henry store, 619 Penn avenue, Pitts-
Co. Have Busy December — Opera Season opera finds many of the opera goers purchasing burg, Pa., and will move there at the same time.
Gives Added Impetus to Talking Machine the favorite records of the "star" of the preced- Both are commanding locations.

Trade Other News of Interest to the Trade. ing night. Philadelphia has five performances of
opera every week in two opera houses, and to
The Talking Machine World
THE "CONDOR" NEEDLES.
(Special to ) this, is due the enthusiasm of the opera goers
Philadelphia, Pa., January 9, 1909. who possess talking machines. 1908 Was Banner Year With Zimmermann.
Members of the talking machine fraternity in
this city enjoyed a fairly brisk holiday demand "MUSIC MASTER" HORNS IN DEMAND. Joseph Zimmermann, Aaschen, Germany,
for their product. This was especially evidenced manufacturer of the famous "Condor" needles,
in the higher-priced outfits, and many Victrolas General Manager McMenimen Closes Some Big is well pleased with the result of last year's busi-

and new Edison machines were disposed of. The Sales —


Successful Southern Trip. ness. Notwithstanding that 1908 was a dull
Columbia agents also reported a big showing. year in trade circles, Mr. Zimmermann sold
Their new double disc and Indestructible rec- H. N. McMenimen, general sales manager of more "Condor" needles than the year previous.
ords having a great run. Sheip & Vandegrift, Philadelphia, Pa., was m This product was first placed upon the market
The usual new year's slack was felt during
j
New York last week, and during his visit closed in 1904 and since then has acquired a world-wide
the first week in January, but now things are an important deal with the Columbia Phonograph reputation.
adjusting themselves and there is every pros- Co., whereby they will handle "Music Master"

pect of good business ahead. wood horns in thirteen of their retail stores
Louis Buehn & Bro., of this city, are not letting throughout the country. He also arranged for
any grass grow under their feet in getting after
wholesale business. Having headquarters in both
their representation by the Regina Co., and is
negotiating with another leading talking machine
UNQUESTIONABLY
Philadelphia and Harrisburg, and traveling out company for the selection of these horns as part
from each, they not only can cover their terri-
tory more thoroughly, but give the dealer far
better service in the rapid filling of orders.
of their regular equipment.
Just before Christmas Mr. McMenimen re-
turned from a five weeks' trip through the South
A BIG WINNER
Weymann & Sons report a large increase in and Southwest, covering 11,000 miles, in which
both wholesale and retail departments. This he sold "Music Master" horns to practically every Everybody who sees, buys,
company are large distributers of sheet music jobber in that section excepting two. and every dealer who buys,
Mr. McMenimen, who leaves this week for a sells
and musical merchandise, and are meeting with
success in introducing these lines in the talking trip through the Canadian provinces, stated that
machine trade. Sheip & Vandegrift were very busy, and that
their additional factory, which they only recently
THE MONARCH MIDGET
The Penn Phonograph Co. are enjoying an
especially heavy demand for the new Edison out- occupied, affords them none too much room to
fits and Amberol records, while local business on meet the growing demand for the "Music Mas-
Victor high-priced outfits is very satisfactory. ter" horn. It is winning the golden opinions of

Since the establishment of the talking machine jobbers, dealers and purchasers.
department on the ground floor, the C. J. Heppe
Co. have felt a decided increase in their busi- FEINBERG WITH UNIVERSAL CO.
ness. This, of course, has mostly been true in
a retail way. Collections with them have greatly B. Feinberg, the well-known talking machine
improved. man, this week signed with the Universal Talk-
The Musical Echo Co. experienced a very large ing Machine Co. as special representative to cover
December business and an increase of over 20 the principal cities in the United States. He
per cent, over 1907. The retail business was par- left Wednesday nightfor the West, making his
and of the best quality, and, in
ticularly large first Mr. Feinberg, who was tem-
stop at Buffalo.
the language of Mr. Gerson, the manager, it porarily associated with Landay Bros.' 34th
might be termed "a rich man's Christmas." Not street store, will call on every jobber in the
that the medium class of retail buyers did not West.
purchase plenteously, but the very fact that the This is only one of many moves on the part of
largest percentage of purchasers wanted Vic- the Universal Co. whereby the Zonophone prod-
trolas, was an indication of the great popularity ucts will be brought to the attention of the trade
that this particular type of machine is now en- in a most convincing manner. Their new cata-
joying in the "Grand Opera City." The demand log, containing a list of 500 double-faced records
for Victrolas in Philadelphia was so great that — —
1,000 selections is now on the press. It is to

it was impossible to supply the demand, pur- be gotten up with velvet cover and will be a
chasers of the Louis XVI. or gold trimmed most artistic production.
Victor-Victrola being many. In fact, it was just
as easy to sell this $250 Victrola, as it was the COLUMBIA CO. LEASE NEW QUARTERS.
$200 type, owing to the scarcity of the latter.
The brilliant season of grand opera in Phila- The Columbia Phonograph Co., General, have
delphia, which is now second to none in the acquired the lease of the store at 89 Chambers This little "Monarch" can be
placed on the counter, and will
hold about 8 months' records in

FOR SALE compact and convenient space.


The clerk can thus choose rec-
ords without losing the customer's
Stock, Fixtures of the large and well established
Good Will and attention for a moment. Very
Phonograph and Musical Business of the late O. F. of the KAUFFMAN convenient and effective when you
City of Reading, Pennsylvania. A
large portion of the stock consists are playing the new records of a
of phonographs, records and phonograph supplies. Same will be sold month, because you face the cus-
either in bulk or in parts. For further information apply to J. WILMER tomer all the while.
FISHER, Esq., attorney for O. F. Kauffman estate, 29 N. 6th Street, No matter how many racks you
Reading, Pennsylvania. have, you need this little counter-
size revolving "Monarch" Baby.

EACH Write your Jobber or


The "MELLO-TONE"
ATTACHM bNT for modifying
PRICE $1.00
Manufactured by
to Us.

is the only PERFECT


and regulating the volume of sound on any style or size
THE MELLO-TONE CO. Syracuse Wire Works
of TALKING MACHINE or PHONOGRAPH. SPRINGFIELD, MASS. University Ave.
Produces Natural Tone New York Office and Export Department
Makes Talking Machines More Musical 92 Beaver Street, New York, U. S. A.
SYRACUSE, N. Y.
60 THE TALKING MACHINE WORLD.

Our Policy for 1909

ABOVE ALL
THE TALKING MACHINE WORLD. 61

NEWS OF THE MON TH FR OM THE SAINTLY CITY.



Trade Conditions Active Dealers Optimistic Regarding Outlook for 1909 St. Louis Talking —
— —
Machine Co.'s Good Report Columbia Co. News Big Demand for Double Discs and Inside
Indestructible Records —
Manager E. B. Walthall Gives Theater Party to Staff.
(Special to The Talking Machine World.) claims that his business for December was the
St. Louis, Mo., Jan. 8, 1909. best in two years. It is steadily improving and
Trade conditions during the past four weeks looks for a big year for 1909. Mr. Knight, of
were very active and reports for that period the Knight Mercantile Co., also reports an active
show that business was very good, and that trade, and that business is exceptionally good
all the dealers participated in the betterment. on double disc records. P. E. Conroy, president
There is the most sanguine feeling that the new of the Conroy Piano Co., says their talking ma-
year will bring improvement all around, and chine business for December was good, and that
that the talking machine business will be bene- itlooks well for the new year. Max Silverstone,
fited. of the Silverstone Talking Machine Co., says
O. A. Gressing, -manager of the
Louis Talk- St. business is now most favorable. Nothing Unusual
ing Machine Co., states that their business for The Koerber-Brenner Music Co. have moved
December was the best since 1906, and that he from their old quarters, in the Thiebes-Stierlin
believes that the trade will have a banner year Music Co. building, to their new commodious without some
for 1909. Mr. Gressing spent New Year's with his location on the fourth floor of the new seven-
sister in Milwaukee, Wis. He will leave shortly story Misval building at 1508 Washington avenue.
for a week's trip through the South. H. F. Har-
rison and L. A. Cummins, both travelers for this
They will occupy the entire floor, giving them a
space of 9,000 square feet, half of Which they will
Unusual Effort
company, spent the holidays at home, but leave use for their talking machine department. This
early in January for trips through their respec- firm's trade extends from Indiana to the Pacific
tive territories. This concern recently sold an Coast and through the South, Southeast and
Our facilities of service
Auxetephone to the Jefferson Hotel, of this city, Southwest. Their business has increased so are unusual ; our stock
who use it in connection with their orchestra rapidly they were forced to seek much larger
of ten pieces. They have also sold out all their quarters, which resulted in their selecting this is unusually "up-to-the-
Victrolas and are expecting a new supply soon. handsome modern equipped building with its minute;" we have unusual
Manager E. B. Walthall, of the Columbia very fine location. They have just closed a very
Phonograph Co., reports a very active trade for successful year's business. methods of handling your
December, and states that a noticeable feature E. S. Payne, manager
of the graphophone de-