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“Time to put the company

back on track.”
- Herschel Segal, co-founder of DavidsTea and

President of Rainy Day Investments Ltd. (RDI)

Do you want a higher stock price for DavidsTea?

RDI’s unified board nominees have a clear plan to execute a financial and operations turnaround by focusing on the right
priorities:

Stronger focus on the customer experience

Stabilize Canadian operations

Address weaknesses in U.S. operations

Eliminate excessive product and organizational costs

Restore profitable growth by focusing on the business

Create long-term value for individual shareholders

Vote the BLUE proxy FOR the following nominees if you share this
vision for long-term growth
Herschel Segal M. William Cleman Pat De Marco, CPA, CA Emilia Di Raddo, CPA, CA
Founder of DAVIDsTEA Corporate Director and President & CEO of President of
Consultant Viau Food Products Inc. Le Château Inc.
President & CEO of
Rainy Day Investments Ltd.

Max Ludwig Fischer, Ph.D. Peter Robinson Roland Walton

Retired University Professor Former CEO of the Former CEO of
David Suzuki Foundation Tim Hortons Canada
Wellness and Holistic Living
Lecturer

If you have any questions or need assistance completing your BLUE proxy, please call Shorecrest Group toll-free at 888-637-5789 or direct 647-931-7454.
 YOUR VOTE MATTERS. Say “NO” to prioritizing the agenda of
three investment funds over individual shareholders by voting
your BLUE proxy TODAY.
The current board and management of DavidsTea are prioritizing the agenda of three investment funds over the long-
term interests of individual shareholders like you. They are:

Ignoring deeply disturbing financial results and a historically low stock price.

Undertaking a costly and time-consuming strategic review process which could lead to the
sale of all or part of the business at a discount.

Not focused on the right priorities. Management and board should be focused on improving
operations and performance.

Proposing a non-Canadian, unrepresentative board of directors that will be controlled by

the three investment funds.

URGENT action is needed NOW to elect a unified board of directors, focused on a turnaround of DavidsTea to the
benefit of ALL shareholders. Vote your BLUE proxy NOW to elect RDI’s proposed slate of board nominees, who are
highly-qualified individuals with extensive Canadian retailing experience, and who will focus on an operations and
financial turnaround of DavidsTea to create long-term shareholder value.

Your vote matters. Vote only your BLUE proxy today.

To support RDI’s highly-qualified nominees, vote immediately, using ONLY the enclosed BLUE RDI has retained Shorecrest Group
proxy. Do not vote Management’s yellow proxy. to assist with collecting proxies and
submitting them to DAVIDsTEA prior to
If you have already voted using the yellow management proxy and wish to vote FOR RDI’s
the vote deadline.
qualified nominees, please vote using the enclosed BLUE form. This will automatically revoke
any previous proxies submitted. Toll free at 1-888-637-5789

To ensure that your vote is counted, please vote by proxy even if you are planning to Direct at 647-931-7454
attend the meeting. The deadline to vote your BLUE proxy is at 9 am (EST) on June 12, 2018.

An Industry Leading
Shareholder Engagement Firm

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This communication highlights information in the saveDTEA Proxy Circular dated May 11, 2018 (the “Circular”). It does not contain all of the information that you should
consider, and should be read in conjunction with the Circular, which is available at www.saveDTEA.com

If you have any questions or need assistance completing your BLUE proxy, please call Shorecrest Group toll-free at 888-637-5789 or direct 647-931-7454.