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Management
Preface
The Project work is field which uses tools and techniques to transfer
subjectivity in the environment into objectives, also the findings of the
research, when applied show results, which can be measured and evaluated
so there is feedback this is what makes it a dynamic activity.
The idea behind this project is to give practical knowledge and to make
them to face real life situation. The project survey is commonly used for the
collection from the respondents through questionnaire. In this method
statistical techniques have been used systematically. This project survey is not
only with my own efforts but also that of others.
PURNIMA HARSH
ACKNOWLEDGEMENT
.I am highly obliged to Mr. Ankur Randhelia , Miss Mayuri Jain, Mr. Shri
Bagwat, Miss Pragya Bhargav, Miss. Priyanka Jhakariya, Miss Devagya
Shrivastava, Mrs. Jyoti Pandey, Mr. Girbal singh Lodhi, and All Faculty
member, for guiding me in various aspects of this project like conducting field
work and designing questionnaire and suggesting me the Project Work and
helping me in finalising the Report. I express my gratitude to all the customers
who very kindly discussed various aspects of this study and provided useful
suggestions for discussing various problems.
Lastly, I Must express my gratitude to all the elders of the family and
citizen of the city who blessed me in course of discussion. I also extend my
sincere thanks to my family and my friends for their encouragement and
support.
PURNIMA HARSH
Faculty of Management Studies
CERTIFICATE
This to certify that MISS PURNIMA HARSH Student of B.B.A. (Hons) 16th
Batch, Faculty of Management Studies Dr. Hari Singh Gour Vishwavidyalaya,
Sagar (M.P.) Has diligently worked on the Project Report of the Company
Profile of “VADILAL ICE CREAM”. He has done this Work under My Guidance
and Supervision. This project work is original and not submitted earlier for the
award of any degree or associate ship of any other University.
During this study he made meticulous efforts for its completion. I wish
him all the best in this sincere endeavors for a bright and successful future.
Boards of Director
Project Profile
Markeing
Human Resources
Carrier
CHAPTER – 4 DATA ANALYSIS AND INTERPETATION
Graphical Presentation
CHAPTER – 5 CONCLUSION
Swot Analysis of Vadilal
Conclusion
Findings
Limitation
Suggestion
Reference
o Bibliography
o Questionnaire
INTRODUCTION
Ice Cream is the most famous delicacy all over the world. People of all ages
love ice cream and frequently enjoy it.
Nero (37-68 A.D.), The Roman Emperor, is said to have eaten a sort of
water-ice.
The Chinese claim that they have been making and consuming Ice Cream
since ages.
Supposedly, Marco Polo (1254 – 1324) carried the Chinese Ice Cream
recipes back with him to Venice.
These were then introduced to the French by Italian chefs retinue of
Catherine de¢ Medici when she married Henri II of France.
Royal Ice Cellars were built in Mesopotamia in around 2000 B.C.
These were used to cool wines and foods
During the late 1600s, The French King Louis XIV was known to have
feasts with colored water-ice and liqueurs.
Nicholas Lemery’s Recueil de curiositéz rares et nouvelles de plus
admirables effets de la nature, published in 1674, contained the first
recipe for flavored ices.
The Quaker colonists who brought their ice cream recipes with them
introduced ice cream to the United States.
It is said that Ice Cream was regularly consumed by Ben Franklin,
George Washington, and Thomas Jefferson.
During the eighteenth century, the spread of ice pails and cookery books
with ice recipes, almost everywhere around the globe, resulted in the
delicacy becoming more common.
Robert Green, in 1874, is supposed to have invented the Ice Cream Soda,
which took ice cream consumption in America and other parts of the
world to great heights.
The twentieth century saw an explosion of sorts in the popularity of ice
cream owing to availability of cheap refrigeration.
Italian confectioners made Gelato, their own form of Ice Cream, which
became immensely famous due its texture and lightness.
During the St. Louis World’s Fair in 1904, cones were used for the first
time to serve Ice Cream.
A chemical research team in Britain came up with the soft ice cream,
which had more air in it. It became immensely popular because of its
creamy yet light texture. Today, it is popularly known as the ‘Softy’ ice
cream.
In the 1980s, the older, thicker ice creams made a comeback and were
referred to as ‘Premium’ Ice Creams.
Basically the ice-cream business comes under FMCG sector. In India, the
condition of FMCG sector is very well and challenging. India is an important
market for FMCG players. The Indian FMCG sector is the fourth largest sector
in the economy with a total market size of around US$ 18.1 bn.
Ice-cream is one of the most important part of FMCG sector. It comes under
Food and Beverage segment. The total market value of Ice-cream trade in India
is more than Rs.20000 crore. It is increasing day per day. During the year of
2002-02, there was very little demand of Ice-cream in India but as the time
passed away, the demand of Ice-cream is also increasing in India. Now a day,
there are six national level companies engaged in dealing with Ice-cream
including two MNCs. The demand of Ice-cream is also increases in India.
We can get all the datas regarding the per capita incoma of India from the
following table:-
As given in the table, the GDP of India is increasing in the last 5 years. It has
brought a remarkable change in the spending habits of consumers; it has moved
the consumer’s preferences from economic to premium products. In those days,
people unhasitantly wants to spend money on good and quality products. It has
been a gain for food and beverage industry. As the result the ice cream industry
is also improving and it develops at an increasing rate.
Suitability – The product should suit the taste, flavor and ingredients that is in
line with the consumer needs and wants.
Service- The service should be fast so that the customer waiting time should be
less and leads to their satisfaction and results in formation of good brand image.
Post-purchase:- Quality, Satisfaction, Store experience
Quality of ice cream – the quality of the ice cream delivered certainly plays a
vital role in determining whether the customer will re purchase the brand or not.
The quality and taste of ice cream determines the satisfaction level of the
customer and hence plays a vital role in determining his approach towards the
product.
Satisfaction from ice cream- well satisfaction is a holistic picture the total
experience of the customer with the brand considering various factors as
mentioned above and then finally arriving at a conclusion saying whether he is
satisfied or not from the product.
INTRODUCTION OF VADILAL INDUSTRIES
History
Today, the name Vadilal conjures images of lip-smacking ice cream in a whole
gamut of flavours. Vadilal spells quality, availability, variety and state-of-the-art
machinery and equipment. It has, however, been a long journey for the group,
which traces its origins way back to 1907, when a certain unassuming
gentleman, by the name of Vadilal Gandhi, the great-grand father of Virendra R
Gandhi, Rajesh R Gandhi and Devanshu L Gandhi, started a soda fountain. He
passed on the business to his son, Ranchod Lal, who ran a one-man show, and,
with a hand cranked machine, started a small retail outlet in 1926. Eventually,
Ranchod Lal's sons, Ramchandra and Lakshman, inherited the business and they
were instrumental in giving a new direction to the company. The duo imparted a
new vision to the venture and infused a spirit of calculated risk-taking into the
company. As a result, by the 1970s, the Vadilal Company had already evolved
into a modern corporate entity.
Products
Vadilal Industries has extensive reach. A major success factor has been its
ability to cater to different market segments through multiple product ranges.
Vadilal has range of ice creams in the country with 150 plus flavours and they
are sold in a variety of more than 250 packs and forms. The range includes
cones, candies, bars, ice-lollies, small cups, big cups, family packs, and
economy packs. It offers something for all tastes, preferences and pockets.
Production Facilities
Vadilal Industries has two ice cream production facilities – one at Pundhra in
Gandhinagar district, Gujarat and the other one at Bareilly in Uttar Pradesh. It
has a very strong distribution network of 50,000 retailers, 250 SKUs (stock
keeping units), 550 distributors, 32 CNF and 250 vehicles for delivery of goods.
Through the franchisee route, Vadilal has set up over 140 ‘Happinezz’ parlors
for selling ice creams and new ones are coming up every month.
Processed Foods
COMPETITOR
Amul India Ltd:
AMUL means "priceless" in Sanskrit. The brand name "Amul," from the
Sanskrit"Amoolya," was suggested by a quality control expert in
Anand. Variants, all meaning"priceless", are found in several Indian
languages. Amul products have been in use inmillions of homes since
1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray,Amul
Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream,
Nutramul, Amul Milkand Amulya have made Amul a leading food brand in
India. (Turnover: Rs. 67.11 billion in2 0 0 8 -
0 9 ) . To d a y A m u l i s a s y m b o l o f m a n y t h i n g s . O f h i g h- q u a l i t y
p r o d u c t s s o l d a t r e a s o n a b l e p r i c e s . Of t h e g e n e s i s of a v a s t c o -
operative network. Of the triumph
o f i n d i g e n o u s t e c h n o l o g y. Of t h e m a r k e t i n g s a v v y o f a f a r m e r s '
o rg a n i s a t i o n . A n d of a proven model for dairy development
OVER VIEW
vadilal ice cream division has always been a hot favorite with the
people bothinside and outside the organization. In India, the name
Vadilal is synonymous with IceCream.
The Ice Cream industry in India today has a turnover of Rs. 15 billion
[US$ 330million]. A quarter of this comes from the house of Vadilal alone. But
that’s no surprise,considering that we have the largest range of Ice
Creams in the country – 120 –
plusf l a v o r s , i n a v a r i e t y o f m or e t h a n 2 5 0 p a c k s a n d f o r m s .
To make it convenient for our consumers to relish our complete range under
oneroof, we have set up a chain of Happiness Parlors – ‘Ice Cream
boutiques’ so to
say.H or d e s of p e o p l e f l o c k t o t h e s e p a r l o r s d a i l y b e c a u s e t h e y k
n o w t h a t o u r pr o d u c t s contain the purest and creamiest milk, and the
freshest and tastiest fruits
and nuts.A m o n g o ur p r o d u c t s a r e O n e U p C h o c o b a r a n d K i n g C o n
e – a l l - t i m e f a v or i t e s which have today attained the generic status. Another
hit is our Kulfi – traditional Indianmilk sweet. Some of our products are a
combination with confectioneries.Since our products are highly perishable,
quick transport and proper storage areof paramount importance. Hence our
refrigeration equipment and deep freezes areimported from companies,
which are world leaders in their respective fields. To ensure
s u f f i c i e n t , t i m e l y a n d c o n s t a n t i c e c r e a m s u p p l y, w e h a v e
a C o l d C h a i n N e t w o r k comprising three manufacturing plants [totaling a
production capacity of 1.25 lakh litreper day], about 23 C&FA, more than 500
Distributors and over 40,000 Retailers
It operates in India, the Middle East Asia, North America, Europe, the Asia
pacific, and Africa. The company was founded in 1982 and is based in
Ahmedabad, India.
COMPANY PROFILE
Type Public
BSE: 519156
NSE: VADILALIND
Industry Conglomerate
Founded 1907[1]
Employees 1000
BOARD OF DIRECTORS
Name Designation
Today Vadilal group is in diverse businesses like Processed Foods, Chemicals and
Specialty Gases, Forex Advisory Services apart from its core business Ice creams.
PRODUCT PROFILE
TYPE FLAVOURS
CUP Vanilla
Chocolate Chips
Kaju Draksh
Butter Scotch
Real Kesar Pista
Rajbhog
Two in One
Kool Gulab
Shahi Bonanza
Rose Kaju
MARKETING
Brand Promotion:
Basically, we are very well known brand in every nook & corner of the
country with a strong brand image and high brand recall.
Sales Network:
Vadilal has very strong sales network, we have a sales team network, which
covers our entire distributor network.
We have a state wise sale team, which generates sales through retail outlets,
institutions, Hotels & restaurants, Functions. Here for Sales Company’
management plays major role like providing various Dealer schemes,
consumer schemes etc. Vadilal has one of the widest ranges of consumer
schemes in the industry. More sales is generated through new product
developments, schemes and lucrative dealer margins.
Network: Plant - C&F – Distributor – Dealers – Consumers
With our supply chain of about 23 C&FA, more than 500 Distributors
and over 40,000 Retailers ice cream is widely accessible in most parts of
India. Ice cream can be purchased in big tubs and surrounds from
supermarkets/grocery stores, in smaller quantities from ice cream shops,
convenience stores, and milk bars, and in individual serves from small carts
or even at public events and places
Plants:
Ahmedabad
Pundhra, Gujarat and
Bareilly, UP
Above three plants are located in geographically favorable areas with ultra
modern production facilities. It is our quality traditions and stringent norms
only due to which our plants are accredited with world’s most trusted
quality standards like ISO 22000:2005, ISO 9001:2000 and BRC Global
Standard - Food: Issue 4
HR Philosophy
Vadilal Group has a progressive and a dynamic Human Resource (HR)
philosophy. We understand that Human Resource Management is
concerned with integrating people into a work environment, motivating
them to work together effectively and providing them social, psychological
and financial satisfaction – this is what we exactly try to do.
HR practices in Vadilal are aimed at bringing out the best in the employees.
There is a well definedInduction Programme at Vadilal which is aimed at
orienting the new employee to the group.Performance Management
System at Vadilal is of great importance because it enables us to identify
the performers, give them feedback on their performance and plan for the
future role of the employee. We have a Flexible Compensation structure
that can motivate our employees for putting their best and hence earning
the share of revenue in the form of incentives.
Training & Development enables the employees to hone their skills, think
out of box, develop the initiatives, adopt a pro-active approach, become
more productive and have a well-defined career path which is in line with
the overall organizational objectives. Feed back from Exit Interviews is
used for constant improvements.
Culture
Organizational Culture is the easiest thing to comprehend and at the same
time the most difficult thing to define. This is because of the aura of
mystique that surrounds Organizational Culture.
Development
Skilled Human Capital is critical for the growth of any organization. We
believe in adding value to s human capital through various HR practices
that co-exist in unison with each other. Performance reviews, training
workshops are some of the tools that aid in nurtuing the human capital.
Quality
Quality is an integral part of the company’s well-defined and dynamic HR
policies and practices. The entire processes, development, achievement,
performance evaluation and appraisals are driven by quality of output and
result orientation.
Work-Life
We believe in work life balance and hence we have flexible working hours
at Corporate Office. This keeps our employees happy and we are able to
achieve greater efficiency and effectiveness.
Open Door
We have an open door management policy so that our employees are
always free to discuss the problems they face and the management can
always extend a helping hand to sort out the matters
CARRIER
"We are interested in fostering fruitful careers for creative and diligent
people.”
To look after our persistently expanding business of Ice creams, Processed
food, Real Estate and the like, we welcome talented and dedicated people
to join us. If you think you might have something to offer to Vadilal, you
have come to the right place for suitable rewards and growth. Whether you
seek to join Vadilal Industries right out of college or at a later point in your
career, our aspiration will be to encourage you to become a long-term
partner in our success.
Career FAQ
The group is in diverse business activities and hence it attains high growth
with low risks. We nourish accelerated career development programs that
ensure faster growth for performance driven people.
You might be inclined to work for any of the following divisions falling
under the spectrum of Vadilal Group:
1. Ice Creams
2. Processed Foods
3. Vadilal Estates
OBJECTIVES
RESEARCH METHODOLOGY
Research is a systematic method to gain a new knowledge. The main aim
of the research is to find out the hidden truth and has not been discovered yet.
Research is thus, the originally contribution to the existing stock of knowledge
making for its advancement.
it is exploratory research
PRIMARY DATA :
Data which was gathered while conducting the survey on different age
groups of people, both male and female.
SECONDARY DATA:
These are those data which have already been collected by someone else and
which have already passed through the statistical process. In this project
secondary data are collected from following sources:
Websites
Newspapers & Magazines
Reports and publications of various associations connected with business
and industry
CONCLUSIONS
LIMITATIONS
conspiracy.
BIBLIOGRAPHY
WEBSITES:
www.scribd.com
www.wikipedia.com
www.amulicecream.com
www.vadilal.com
www.economictimes.com
QUESTIONAIRE
I am conduting a survey on Vadilal ice cream I would be grateful. If you express your opinion
on the following list of questions.
Address :
Yes No.
2.How frequently do you purchase ice-cream?
OPTIONS GIVEN TO NO. OF RESPONDENTS
RESPONDENTS CHOOSING THE OPTION
Everyday
3-4 times a week
Once a week
Once a month
Occassionally
3.What is your favourite brand in ice-cream?
FINDINGS
From the sample that was taken into account, more than 70% male
customers prefer vadilal ice cream.
Male and female customers of almost all age groups purchase vadilal
ice cream.
Television advertisements are the most preferred mode.