SUGGESTIONS

 As one of the concerns in customer satisfaction is the price of the product and that the
price of gray grain pol ymer rubber is believed to be higher than the
competitors, the company may make an attempt to study the price and
perceived added value
of t h e p r o d u c t a n d a p p r o p r i a t e l y m o d i f y t h e p r i c e s o r m a y a n n o u n c e
c e r t a i n discounts and allowances to the tune of the difference.
 Though the customers are aware of the product, they do not perceive that
the gray grain polym er rubber is the best company; hence efforts may be
taken to include the image projection of the company in all its communications.
 There appears to be little confusion among the customers that the chemicals used in the
pipes might affect the drinking water, hence efforts may be taken to make
appropriate changes in the manufacturing process and also in the communications
concerning this image.
 As majority said that the supply centers are beyond 5 KM, the company may take steps to
have more supply centers.
 It is suggested to provide some discounts or allowances to the customers those
who bought even less than 100 gra y grain pol ymer rubber.
 he management needs to pay attention to the fact that 61.4% of the respondents feel that
the quality of the product is normal.
 The management should take steps to increase the quality of the product. Care should be
taken to improve the service efficiency that aids to retain the existing customers.
 The organization can also give more importance to increase the share of purchase by the
customer
 Company has to get periodical feedback from all its customers and it can track them
constantly to know their queries.
 Efforts to be taken to popularize the product, product variants, product prices, product
differentiation, service through appropriate publicity measures.
  The most of the respondents have observed the defect of blow hole and crack in
the product, so the organization should take proper action to avoid this type of defects in
the product.
 Nearly 40% of the customers rejected the castings often at first inspection, so the
organization should take efforts to decrease the rejection through appropriate measures

CHAPTER III

RESEARCH METHODOLOGY

INTRODUCTION
Research is defined as a “Systematized Effort To Gain New Knowledge”.Researchcomprises
defining and redefining problems, formulating hypothesis or suggest solutions, collecting,
organizing and evaluating data, making deductions and reaching conclusions and at last carefully
testing the conclusions to determine whether they fit the formulating hypothesis. It refers to the
systematic method consisting of enunciating the problem, formulating a hypothesis, collecting
the fact the data, analyzing the facts the reaching certain conclusion
RESEARCH DESIGN
A research design is an arrangement of conditions for collection and analysis of data in a manner
that aim combine with relevance to the research purpose with economy in procedure. The
researcher had done
DESCRIPTIVE RESEARCH
For studying the attitude of the employee. A simple descriptive research design is used when
data are collected to describe persons, organizations, settings, or phenomena
SAMPLE DESIGN
Sample design refers to the technique or the procedure the research would adopt in selecting item
for the sample. Probabilistic sampling design has been used to conduct the research.
SAMPLING UNIT
Sampling unit is the basic unit containing the elements of a target population. The sampling unit
of the study is only the customers of GRAY GRAIN POLYMER RUBBER
INDUSTRY AT MADURAI .
POPULATION
Population of this study is the customers of GRAY GRAIN POLYMER RUBBER
INDUSTRY AT MADURAI
SAMPLE SIZE
The study contains a sample size of 100 customers of GRAY GRAIN POLYMER
RUBBER INDUSTRY AT MADURAI
PERIOD OF STUDY
The time period of the study is 6 months. Within the 6 months all research works have been
completed.
SAMPLING TECHNIQUES
Simple random sampling is adopted as sampling technique. It is also known probability sampling
where each and every item in the population has an equal chance of inclusion in the sample and
each one of possible samples in case finite universes, has the same probability of being selected.
DATA COLLECTION METHOD
The data was collected from the both primary and secondary sources.

PRIMARY DATA
The primary data are those data, which are collected freshly for the first time, and they’re
original in character. The researcher had collected primary data, which had obtained by a study
specifically designed to fulfill data needs of the problem at hand such data are original as
character. They are also follows.
SECONDRY DATA
The secondary data as those which have been collected by someone else and which have already
been passed through the statistical process. The researcher uses different sources to collect the
data’s such as company publications, business journals, magazines, project reports, websites, etc.
TOOLS USED FOR ANALYSIS DATA
Simple percentage analysis
Percentage refers to special kind of ratio. Percentage are used to make a comparison between two
or more serious of data. The percentage method is sometimes used for describing relationship.
Since the percentage reduce everything to a common comparison to be made. Simple percentage
analysis= No of respondents/ Total no of respondents*100
HYPOTHESIS:
Hypothesis means a mere assumption or some supposition to be proved or disproved, hypothesis
in two types
Alternative hypothesis (H1) - there is a significant relationship between independent and
dependent variable.
Null hypothesis (Ho)- there is no significant relationship between independent anddependent
variable.

CHI- SQUARE TEST METHOD

The chi- square test is an important test among the several tests of significance developedby
statisticians. Chi- square symbolically written as xxx is a statistical measure used in test
of sampling analysis. It can be calculated using a formula.
(O-E)/2
E= RT*CT/N
O
= Observed frequency
E
= Expected frequency
RT
= Row total
CT
= Column total
N
= Total No. of observations.
Degree Of Freedom = (R-1)* (C-1) (at 5% significance level)
Where, R= No. of rows’ C = No. of columns
If the calculated value is greater than the value, the hypothesis is rejected otherwise accepted.