MASTER MARKETING BUDGET TEMPLATE

How to Use This Template

This template will A) help you plan your marketing program's budget and B)
projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding time periods and c
Advertising, Content, Events, etc.) and totals will be calculated automatically
the actual expenses to see how well you're sticking to your budget and easil
you have left to spend each quarter.

Your projected and actual totals will automatically populate into the Expense
well as the two graphs. Use the Marketing Budget vs. Actual Spend bar grap
total spend on a month-by-month basis. Use the Cumulative Marketing Bud
line graph to see if you are on track with your annual budget.

Wondering where all the line items come from? This is a "MASTER" template
level view of your marketing budget. To drill down into specific line items, ch
budget templates that were included in this bundle:
1) MASTER Marketing Budget
2) Product Marketing Budget
3) Content Budget
4) Paid Advertising Budget
5) Public Relations Budget
6) Branding & Creative Budget
7) Website Redesign Budget
8) Event Budget
(Note: Because website redesigns don't happen on a regular basis, Website R
reflected in this MASTER template. Use the "Other" category if you want to f
budget)

Like these templates, but want to be able to share them easily across a large
Google Sheets version (http://hubs.ly/H01Fg-t0) of these same templates to
other Gmail users.
Happy budgeting!
other Gmail users.
Happy budgeting!
am's budget and B) let you compare that

g time periods and categories (e.g. Paid

ulated automatically. You can then update
our budget and easily identify how much

ate into the Expense Summary chart, as

ctual Spend bar graph to compare your
ative Marketing Budget vs. Actual Spend
dget.

"MASTER" template, which takes a high-

pecific line items, check out the other

ular basis, Website Redesign is not

gory if you want to factor it into your

easily across a larger team? Try our

e same templates to share access with
MASTER MARKETING BUDGET
Fill in your projected expenses here. Fill in your actual expenses here. (Those
(Those "$100" entries are placeholders.) "$150" entries are placeholders.)

Jan-17 Feb-17 Mar-17

Budget Actual Budget Actual Budget
Product Marketing 100.00 150.00 100.00 150.00 100.00
Content 100.00 150.00 100.00 150.00 100.00
Paid Advertising 100.00 150.00 100.00 150.00 100.00
Public Relations 100.00 150.00 100.00 150.00 100.00
Branding & Creative 100.00 150.00 100.00 150.00 100.00
Events 100.00 150.00 100.00 150.00 100.00
Other 100.00 150.00 100.00 150.00 100.00
TOTAL $700.00 ### $700.00 $1,050.00 $700.00

Your monthly totals will

automatically populate here.

Amount Cumulativ Cumulativ

Expense Summary Budget Actual Lef e Budget e Spend
Jan-17 $700.00 ### -$350.00 $700.00 $1,050.00
Feb-17 $700.00 ### -$350.00 $1,400.00 $2,100.00
Mar-17 $700.00 ### -$350.00 $2,100.00 $3,150.00
Apr-17 $0.00 $0.00 $0.00 $2,100.00 $3,150.00
May-17 $0.00 $0.00 $0.00 $2,100.00 $3,150.00
Jun-17 $0.00 $0.00 $0.00 $2,100.00 $3,150.00
Jul-17 $0.00 $0.00 $0.00 $2,100.00 $3,150.00
Aug-17 $0.00 $0.00 $0.00 $2,100.00 $3,150.00
Sep-17 $0.00 $0.00 $0.00 $2,100.00 $3,150.00
Oct-17 $0.00 $0.00 $0.00 $2,100.00 $3,150.00
Nov-17 $0.00 $0.00 $0.00 $2,100.00 $3,150.00
 Dec-17 $0.00 $0.00 $0.00 $2,100.00 $3,150.00
TOTAL $2,100.00 ### ###
nses here. (Those
lders.)

Mar-17 Q1 Apr-17 May-17 Jun-17

Amount
Actual Budget Actual Lef Budget Actual Budget Actual Budget
150.00 300.00 450.00 (150.00)
150.00 300.00 450.00 (150.00)
150.00 300.00 450.00 (150.00)
150.00 300.00 450.00 (150.00)
150.00 300.00 450.00 (150.00)
150.00 300.00 450.00 (150.00)
150.00 300.00 450.00 (150.00)
$1,050.00 ### ### ### $0.00 $0.00 $0.00 $0.00 $0.00

$1,200.00 Marketing Budget vs. Actual Spend

$1,000.00

$800.00

$600.00

$400.00

$200.00

$0.00
Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17

Cumulative Marketing
Budget vs. Actual Spend
$3,500.00
 Cumulative Marketing
Budget vs. Actual Spend
$3,500.00

$3,000.00

$2,500.00

$2,000.00

$1,500.00

$1,000.00

$500.00

$0.00
Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17
 Jun-17 Q2 Jul-17 Aug-17 Sep-17
Amount
Actual Budget Actual Lef Budget Actual Budget Actual Budget
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

pend

Budget
Actual

ug-17 Sep-17 Oct-17 Nov-17 Dec-17

eting
Spend
eting
Spend

Cumulative
Budget
Cumulative Spend

7 Oct-17 Nov-17 Dec-17

Sep-17 Q3 Oct-17 Nov-17 Dec-17
Amount
Actual Budget Actual Lef Budget Actual Budget Actual Budget
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Dec-17 Q4 2017 Total
Amount Amount
Actual Budget Actual Lef Budget Actual Lef
0.00 0.00 0.00 300.00 450.00 (150.00)
0.00 0.00 0.00 300.00 450.00 (150.00)
0.00 0.00 0.00 300.00 450.00 (150.00)
0.00 0.00 0.00 300.00 450.00 (150.00)
0.00 0.00 0.00 300.00 450.00 (150.00)
0.00 0.00 0.00 300.00 450.00 (150.00)
0.00 0.00 0.00 300.00 450.00 (150.00)
$0.00 $0.00 $0.00 $0.00 ### $3,150.00 ###