Академический Документы
Профессиональный Документы
Культура Документы
Product
Theme
Model
Locations
Fashion spread 1: I will take this photo against a graffiti background because this looks edgy.
Outfits
Outfit 3: fred perry dress with gold chains and white nikes
Outfit 4: navy bomber jacket and panel skirt with heels and glasses
Props
Glasses
Earings
Necklace
Rings
Equipment required
Dslr camera
Tripod
Computer
Schedule
Contingency plans
If my photo shoot goes wrong I will use Louise as my back up model and if I rains I will change my
location to a sheltered place that looks similar to my original location. If the outfits happen to get
ruined I will bring backup options for my model.
Legal and ethical
Legal
The law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts,
films and typographical arrangement of published editions, rights to control the ways in which their
material may be used.
The rights cover: broadcast and public performance, copying, adapting, issuing, renting and lending
copies to the public.
This means it is not a criminal offence to break the law, which could result in a fine or jail sentence.
Instead, the person who owns the copyright has to sue the person they believe has broken the law.
The case is then heard in a civil court and if the person is found guilty of breaking copyright law then
they will have to pay damages to the owner of the copyright. The amount of damages is set by the
court.
Literary
Song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters
and articles etc.
Dramatic
Musical
Artistic
Sound recording
May be recordings of other copyright works, e.g. musical and literary.
Film
The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary works to
include computer programs.
Duration of copyright
For literary, dramatic, musical or artistic works: 70 years from the end of the calendar year in which
the last remaining author of the work dies.
If the author is unknown, copyright will last for 70 years from end of the calendar year in which the
work was created, although if it is made available to the public during that time, by publication,
authorised performance, broadcast, exhibition etc, then the duration will be 70 years from the end
of the year that the work was first made available.
Sound Recordings: 50 years from the end of the calendar year in which the work was created or, if
the work is released within that time, 70 years from the end of the calendar year in which the work
was first released.
Films: 70 years from the end of the calendar year in which the last principal director, author or
composer dies.
If the work is of unknown authorship: 70 years from end of the calendar year of creation, or if made
available to the public in that time, 70 years from the end of the year the film was first made
available.
Typographical arrangement of published editions: 25 years from the end of the calendar year in
which the work was first published.
Broadcasts and cable programmes: 50 years from the end of the calendar year in which the
broadcast was made.
This will apply to my fashion spread because I will use my original ideas and not copy anyone else
and breach the copyright law. If I were to copy anyone’s work it could result in getting sued and I
could get prosecuted by the copyright owner.
This law legally protects people from discrimination in the workplace and in wider society.
Age
Disability
Sex
Sexual orientation
Therefore anyone who is considered to be breaking the law could be arrested. It would result in a
criminal trial which if found guilty could result in a fine or jail sentence.
This will apply to my fashion spread because I won’t use anything that discriminates against these
groups of people and make sure that my photo is respectful to this.
Intellectual property
Having the right type of intellectual property protection helps you to stop people stealing or copying:
your inventions
Copyright, patents, designs and trade marks are all types of intellectual property protection. You get
some types of protection automatically, others you have to apply for.
have a brand that could be a trade mark e.g. a well known product name
If you believe anyone has stolen or copied your property you would sue them in civil court.
Types of protection
The type of protection you can get depends on what you’ve created. You get some types of
protection automatically, others you have to apply for.
Automatic protection
Trade marks
Registered designs
Patents
Inventions and products, eg machines and machine parts, tools, medicines Around 5 years
This applies to my fashion spread because I will make sure that I create my own ideas I will do this
by planning my own fashion spread with my models and using my own original ideas.
For the purposes of this Act an article shall be deemed to be obscene if its effect or (where the
article comprises two or more distinct items) the effect of any one of its items is, if taken as a whole,
such as to tend to deprave and corrupt persons who are likely, having regard to all relevant
circumstances, to read, see or hear the matter contained or embodied in it.
In this Act ‘article’ means any description of article containing or embodying matter to be read or
looked at or both, any sound record and any film or other record of a picture or pictures.
This will apply to my fashion spread because I won’t photograph anything that includes any offensive
or explicit content such as violence or sexual content my photos will strictly be based on hip=pop
and fashion and won’t include anything obscene.
Trespass
Trespass to land consists of any unjustifiable intrusion by a person upon the land in possession of
another.
This will apply to my fashion spread because when I photograph my model outdoors I will ask
permission off the land owner to use the location because this could result in breaking the
trespassing law.
Privacy
The introduction of the Human Rights Act 1998 incorporated into English law the European
Convention on Human Rights.
Article 8.1 of the ECHR provides an explicit right to respect for a private life:
Article 8 protects your right to respect for your private life, your family life, your home and your
correspondence (letters, telephone calls and emails, for example).
Privacy Law is a law which deals with the use of people’s personal information and making sure they
aren't intruded upon. These laws make sure people can't have their information wrongly used
without permission.
This will apply to my fashion spread because I won’t use any of the modes personal information or
details such as addresses names and bank accounts. This will protect the models identity and this
will keep their personal information private.
This Act reformed defamation law on issues of the right to freedom of expression and the protection
of reputation. It also comprised a response to perceptions that the law as it stood was giving rise to
libel tourism and other inappropriate claims.
The Act changed existing criteria for a successful claim, by requiring claimants to show actual or
probable serious harm (which, in the case of for-profit bodies, is restricted to serious financial loss),
before suing for defamation in England or Wales.
It also enhanced existing defences, by introducing a defence for website operators hosting user-
generated content (provided they comply with a procedure to enable the complainant to resolve
disputes directly with the author of the material concerned or otherwise remove it), and introducing
new statutory defences of truth, honest opinion, and "publication on a matter of public interest“.
LIBEL
Defamation is a civil law and so you would need to sue someone who you believe has damaged your
reputation.
This will apply to my fashion spread because my photo is not set out to ruin anyone’s reputation or
show any of my models in a bad light. I make my models dress or pose in a certain way that damages
their own reputation or someone else’s.
Ethical constraints
Rather than legal constraints, ethical issues are based on judgement. They are what society
considers as morally acceptable.
If something is seen as ethically wrong as it is first investigated to see if it is breaking any laws.
However, if it is not in violation of any of these laws then it comes under ethical issues.
This means that no law has been broken, however the public may see it as offensive or controversial.
Many ethical concerns are raised by groups of specific people. These groups may find the publication
offensive, due to how the minority are represented.
Ethical concerns which come into media production are things such as:
I will protect the under 18s in my fashion spread by making sure that my photots are appropriate for
a teen audience and that no explicit or offensive content is included. My photo will appeal to my
target audience because it will tie in with modern fashion.
I will try to be respectful to all these different groups in my fashion spread and try to represent
these people in a positive my photo wont discriminate anyone in any way and I will make sure that
my fashion spread is appropriate.
Some fashion spreads contain powerful messages and include things could influence public opinion
such as offensive things, this won’t be included in my photo because it is light-hearted and it won’t
include anything that could influence public opinion.
I won’t include anything that could offend or cause harm to anyone in my fashion spread such as
adding things that could be a sensitive topic to someone so we will avoid this in my fashion spread .
I will represent everyone’s views as respectfully as we can in my photoshoot but i won’t let anyone
be represented in a bad way because it could offend an entire group.
I will not make my photo offend or insult my audience because it is sticky based on hip-pop fashion. I
won’t use anything gang related in my fashion spread .