Evolution of Consciousness

Asset Excellence

Know thyself

Future Challenges of Indian IT Industry

A Framework to Exploit Potential
of Knowledge Workers
 Customer Service Model Evolution of Consciousness
Asset Excellence

Customer Domain

Needs Brand Image

Value
Proposition Services

Capabilities Solutions

Enablers/ Leadership

Processes Culture Knowledge Technology

 Indian IT Industry Evolution of Consciousness
Asset Excellence

The Chaos

Revenue gives power

Market drives comfort zone
Domain has no meaning & relevance
‘X’ can be well replaced by ‘Y’
Competition dictates vision
Little focus on ‘professional’ growth
Focus on project delivery
Little stress on knowledge building
 Industry Manpower Evolution of Consciousness
Asset Excellence

Current State

Potential not exploited

Demands stem from processes & power
Leaders no longer inspire as model
Prisoners of routines & poor value jobs
Esteem needs from power of money
Excellence derived as resource controller
‘Schedules’‘ sideline creative’ tasks
Importance from business value
Growth based on ‘completion’ of delivery
 Customer Services Evolution of Consciousness
Asset Excellence

Value Proposition
 Knowledge Workers Evolution of Consciousness
Asset Excellence

Capabilities

Possess authority to act in a domain

Understand influences, knowledge &
responsibilities of the domain
Redefine, impact shape the domain
Understand people, information &
resources within the domain
 Motivation Evolution of Consciousness
Asset Excellence

The Hierarchy
 AXELL Framework Evolution of Consciousness
Asset Excellence

Learning To Fly

Visibility High

Visibility Low

COALITION
Is there a strong guiding coalition?
 AXELL Framework Evolution of Consciousness
Asset Excellence

Growth Path

Connoisseur

Champion

Tutor AXELL Point of Contact

Advocate

Researcher
Individual
Commitment
Dreamer

Creator
 AXELL Framework Evolution of Consciousness
Asset Excellence

The Vision

Problem Solving State Opportunity Creation State

Client Specific Solution Specific

Focus: Focus:
Give what Give what
Organisation Domain has Industry domain Wants
 The Challenges Evolution of Consciousness
Asset Excellence

Transformation

Problem Solving State Opportunity Creation State

To Organisation To Industry

Recognition and Recognition and

performance based performance based
on jobs assigned on the solutions for
by the organisation Industry problems

Boss evaluates based Industrial issues

on his strengths based on contributions

No challenger Opinion by experts

 The Philosophy Evolution of Consciousness
Asset Excellence

“Treat & value knowledge worker not

just as ‘resource’; treasure his ideas, share
his aspirations that bring excellence to
him as an individual, as an organisational
person & as a professional. Respect him
for his dream, innovation. Manage him as
‘Asset’. He will build an environment in
which he makes all difference as
professionals, together.”
 Stakeholders Evolution of Consciousness
Asset Excellence

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 A Knowledge Worker Evolution of Consciousness
Asset Excellence

where energy is where energy is

oriented towards oriented toward
distributing resources, creating expertise,
expertise, tasks skills in an accepted
methodically with area of knowledge &
service orientation
domain

Making Creating
Delivery Capabilities
through for

where energy is
Drawing oriented toward one's
Inspiration own ambitions,
experiences, feelings,
from
thoughts & activities
 A Knowledge Worker Evolution of Consciousness
Asset Excellence

Need to Move

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 Basic Philosophy Evolution of Consciousness
Asset Excellence

EXECUTION CALLING

Vision Skill
A Roadmap Make a difference

VENTURE
YIELD

Belief Recognition
I Can
Delivery

CAPABILITIES MEMBERSHIP

knowledge Appreciation
A Domain Be understood
 AXELL Philosophy Evolution of Consciousness
Asset Excellence

Knowledge Worker
Personal Ambitions
Need to earn more
Professional Domain from my present
position

Organisational Tasks
 AXELL Motto Evolution of Consciousness
Asset Excellence

Opening a New Front

 The Print Cells Evolution of Consciousness
Asset Excellence

Self-oriented (Personal)
– The work is a means to an end which is the
achievement of individual goals - e.g. to get
rich, to play tennis, to travel etc.;
Task-oriented (Organisational)
– The motivation for doing the work is the work
itself;
Industry-oriented (Professional)
– The principal motivation is to enrich a domain.
People go to work because they belong to a
cause and an excellence program.
 AXELL Roadmap Evolution of Consciousness
Asset Excellence

Vision, Goals, Objectives

Organisation Industry

Aligned with
organisational goals

Professional
Inputs Excellence
AXELL
FRAMEWORK

Information
Feedback

Adaptation
 The Interactions Evolution of Consciousness
Asset Excellence

Theory of hierarchical needs

Aim to satisfy personal ambitions

Learn to Live with organisational tasks

Knowledge to contribute in domain

Personal Organisational Professional

 AXELL Philosophy Evolution of Consciousness
Asset Excellence

Deriving Satisfaction

Do you need to teach?

Priority changes with time
 Capabilities to Customer Evolution of Consciousness
Asset Excellence

Characteristics
Brightness

*
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Band width

" Belief in problems

"
Creator (50) ' "
Dreamer (25)
* + Researcher (15) Purity
Advocate (4)
Tutor (3)
Champion (2)
Connoisseur (1)
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 Implementation Evolution of Consciousness
Asset Excellence

"
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Organisational Creators
 AXELL Contribution Evolution of Consciousness
Asset Excellence

Meeting AXELL Target in % of Population

‘Tutors’ planted everywhere in Organisation

Engineered to ‘Tutors’ (Laboratory Environment)

‘Advocates’ Identified from AXELL Believers

‘Researchers’ Creating Future Potential

‘Dreamers’ Establishing Belief Pattern

Believing in AXELL Philosophy….starts Journey

 Tutor Roadmap Evolution of Consciousness
Asset Excellence

1 5
TUTOR
Locate Potential Deliver Competence

Revenue
2 6
Training
Define Potential Fine-tune Value

3 7
ADVOCATE
Establish Credentials Market Capabilities

4 8

Develop Capabilities Replicate Competence

CONNOISSEUR
 AXELL Antibody Evolution of Consciousness
Asset Excellence
 Growth Path Evolution of Consciousness
Asset Excellence

Creator - be in the present. (50)

Dreamer - responsible for memory, contemplation,
pleasure and pain, profound discontent; unconditional
love for value creation (25)
Researcher - conscious mind to sense external stimulil;
retains past knowledge (15)
Advocate - confusion, chaotic identification with one idea
or concept after another; passive awareness (4)
Tutor -dreaming; includes reasoning, problem solving,
information, management of knowledge, experience (3)
Champion - intuition and creative insight; boundary of
the infinite value creation (2)
Connoisseur - able to grasp all of objective existence;
beyond normal existence (1)
 Professionals Evolution of Consciousness
Asset Excellence

AXELL Growth
Belief in AXELL
$ % $

Creator (50)
Dreamer (25)
Researcher (15)
Managed by the Advocate (4) Managed by
theory of HR Tutor (3) theory of AM
Champion (2)
Connoisseur (1)
Posted in Delivery, Posted in Delivery,
nourishment by nourishment by HAM
HRD

$ #& ' ($%) $ #& ' ($ )

 Professional Growth Path Evolution of Consciousness
Asset Excellence

AXELL Assumption
Professional
Growth

Exceptional for 1%
Connoisseur
Champion Ideal for 9%
Tutor
Advocate Normal for 90%
Researcher
Dreamer
Creator

Organisational
!
Growth
 Potential of AXELL Evolution of Consciousness
Asset Excellence

AXELL chooses color as a medium

Entropy of organisation can be represented by color mapping
Color has 3 major components Belief, Knowledge & Skill
Belief represented by Personal, Organizational & Professional Prints
Professionals designated as Creator, Tutor. Connoisseur
A Creator has high degree of Personal & less of Organizational Print
A Tutor has mix of Organizational & Professional Prints
A Connoisseur has high degree of Professional Print
A group can be represented by color maps presented by professionals
Maps used for benchmarking, culture mapping and gap identification
Career roadmap initiated based on colors & monitored every 3 months
Color can demonstrate attributes required by clients
Color can help allocation process
 Evolution of Consciousness
Asset Excellence

Know Your Color

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Professional $ % ! &
 Transformation of Asset Evolution of Consciousness
Asset Excellence

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 The Career Evolution of Consciousness
Asset Excellence
 Evolution of Consciousness
Asset Excellence

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