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A Project Report

ON

COMPARATIVE STUDY OF CUSTOMER PERCEPTION TOWARDS BSNL Vs AIRTEL

Submitted to

A Project Report ON COMPARATIVE STUDY OF CUSTOMER PERCEPTION TOWARDS BSNL Vs AIRTEL Submitted to MJP

MJP ROHILKHAND UNIVERSITY, BAREILLY

SESSION: 2017 2018

DEPARTMENT OF MANAGEMENT STUDIES

A Project Report ON COMPARATIVE STUDY OF CUSTOMER PERCEPTION TOWARDS BSNL Vs AIRTEL Submitted to MJP

For the partial Fulfillment of the Degree of BACHELOR OF BUSINESS ADMINISTRATION (BBA) RSD ACADEMY COLLEGE OF MANAGEMENT & TECHNOLOGY MORADABAD

Project Guide:

Mr. Arjun Babu

Course Co-ordinator

Mr. Mukul Saxena

Submitted by:

Kamil Ali

Project Head

Mr. Vinod Kumar

Roll No. 7176200006

BBA VI-Sem.

CERTIFICATE

This is to certify that Kamil Ali is pursuing three year full time Bachelor of Business

Administration (BBA) course from RSD Academy, Moradabad as regular student, in session

(2017-2018).

In compliance with the provision/guidelines of RSD Academy, Moradabad, he/she has been

assigned a project report. The project work has been genuinely carried out by the student. He

has made sincere efforts in the completion of the project work with original contents.

Project Guide:

Mr. Arjun Babu

Course Co-ordinator

Mr. Mukul Saxena

Project Head

Mr. Vinod Kumar

ACKNOWLEDGEMENT

It is difficult when it comes to thanks giving, but this is only way to expressing your gratitude

towards the people whom you are thankful and whom through a small encounter become

your ideals.

I also wish to express my profound regards and gratitude I extended my sincere thanks to Dr.

Vinod Kumar (Director, Dr. (Mrs.) G. Kumar (Chairperson) and Mr. Mukul Saxena

(Head of Management Department) and all the faculty members of RSD Academy for their

intense support and co-operation. For guiding me throughout my project. Without his

support, cooperation and assistance my project won't be treated as complete. His knowledge

and experience motivate me a lot, as a result of which I could bring qualitative facts in my

report.

I am also thankful to for his sincere support Mr. Arjun Babu (Assistant Professor). Thankful

to RSD Librarian and all the faculty members of management.

A special thanks to my family members and my friends who ways made unexpected and

unthought-of sacrifices within no time for betterment of mine.

KAMIL ALI

Roll No. 7176200006

BBA VI-Sem.

INDEX

Page No.

 

Executive Summary

1

Chapter-1

Introduction

2-16

Chapter-2

Company Profile

17-62

Chapter-3

Research Methodology

63-66

Chapter-4

Data analysis

67-80

Chapter-5

Swot Analysis

81

Chapter-6

Findings

82

Chapter-7

Recommendations

83

Chapter-8

Bibliography

84

Chapter-9

Annexure

85-86

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