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Blue Dart, South Asia’s premier express air and integrated transportation and distribution company accesses the
largest and most comprehensive express and logistics network worldwide, covering over 34,257 locations and more
than 220 countries. It offers an entire spectrum of distribution services including air express, freight forwarding, supply
chain solutions and customs clearance. The Blue Dart team drives market leadership through its 9969 motivated people’s
force, dedicated air- and ground-capacity with five aircrafts, 8185 vehicles and 79 express hubs, cutting-edge technology,
wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service
quality to its customers.
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bluedart.com Blue Dart
Recent Developments
by Blue Dart and to over 220 countries and Like every modern enterprise Blue Dart, too, has
territories worldwide through its group company, tapped into the digital space. Its official Facebook
DHL Express. Blue Dart’s achievements have page reaches an extensive audience base and is
resulted in the organisation being benchmarked rapidly gathering likes.
amongst the best companies in the world. To further strengthen its social inclination, Blue
Dart presented the 4th Blue Dart World CSR
History Day and Global CSR Excellence and Leadership
Blue Dart was formed in November 1983 by Awards 2014 at Mumbai. The awards recognised its competitors. It continuously strives to
three young entrepreneurs, Clyde Cooper, corporate social responsibility champions across understand its customers’ needs and demands
Tushar Jani and Kushroo Dubash with a capital various industries and honoured companies from and is under constant research into understanding
of C30,000 and 200 square feet of space. It India and overseas for their path-breaking work in industry verticals and macro economic trends.
commenced its operations with its first few the area of sustainability. The event was attended All of this helps Blue Dart to identify emerging
consignments which were urgent letters and a few by His Excellency Khaled Al Kamda, Director opportunities and develop customer-centric
shipments, which the company sorted under the General, Community Development Authority – products and solutions.
staircase of a building. Blue Dart, in its early years, United Arab Emirates, Dr. Massouda Jalal, Former During special occasions or festive times,
forged ties with Gelco Express International, UK Minister of Women, Founding Chairperson, Blue Dart offers exclusive services such as Rakhi
to introduce an international air package express Jalal Foundation, Afghanistan and Dr. Sally Uren, Express, Mango Express and University Express
service from India. Chief Executive Officer, Forum for the Future schemes. Its award winning customer loyalty
In 1993, anticipating the tremendous potential and many other eminent personalities from the programme, Blue Points, is the finest programme
in India, Blue Dart shifted focus from international field of sustainability. of its kind in the industry and has been
to domestic services. In 1994, the company Blue Dart expanded the operations of Smart benchmarked for its success.
went public and launched its multi-modal, Truck – an intelligent pick-up and delivery
premium package delivery service DartApex and vehicle that combines a number of innovative Brand Values
COSMAT II, an advanced tracking and enterprise technologies including a route planner. Smart Blue Dart is associated with international
resource planning (ERP) system. In the same year, Truck technology is designed to provide solutions standards, reliability, trustworthiness, hi-
Blue Dart Aviation was incorporated. In 1995, this to urban logistic challenges such as traffic technology, strong corporate social responsibility
young company acquired two Boeing 737 aircraft restrictions and density and clogging even as it and customer centricity. It stands for value, quality,
and developed SMART – a cargo reservations ensures environmental protection and fulfils the speed, efficiency, responsiveness and service
system in India. The following year, Blue Dart customer’s need for on-time delivery. Currently experience. Blue Dart’s service culture is further
launched the first jet express airline and received 78 vehicles – to be soon extended to another bolstered through the quality programme – First
the ISO:9001 certification. 200 – implement the Smart Truck solution. Choice – and initiatives such as Net Promoter
Two years later, Blue Dart launched domestic The company is an enthusiastic participant Score and Key Account Management programmes
charter operations and in 2002 entered into a in several sustainability initiatives: education of which serve as a means to listening closely to the
path-breaking sales alliance with DHL Express. children and young adults under the GoTeach voice of the customer and acting on it to deliver
Blue Dart, through its near-32 year history has platform, blood donation drives, especially delight in a process-driven manner.
grown from delivering a few dozen packages designed to help Thalassemia patients, help the
outside Mumbai airport on its first night of elderly and the victims of natural calamities under
operations, to being one of the strongest the GoHelp platform; lights switch off for at least Things you didn’t know about
company’s handling hundreds of thousands fifteen minutes Blue Dart
of shipments each day. Today, it is positioned each day under the
amongst the leading players in the logistics and GoGreen platform
express distribution space. – and an hour on Blue Dart still has employees who
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Domestic Priority 1200, Dart Apex 1200) and endeavours to guarantee on its time definite services
Day Definite Solutions (Domestic Priority, Dart maintain a delicate balance between economic,
Apex, Dart Surfaceline). Packaging Solutions environmental and social interests. Between April 2014 and March 2015,
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include Express Pallet (Air and Ground) and In September 2014, over 7419 employees of Blue Dart carried over 139.68 million
Smart Box (Air and Ground). The company Blue Dart and DHL participated in one of the
also offers cargo solutions like airport to airport, largest CSR activities ever undertaken in India. domestic shipments and over 0.89
interline and charters, besides offering festive Global Volunteer Day 2014 witnessed blood million international consignments,
and student solutions like Rakhi Express, Mango donation drives, material donation drives, sapling weighing over 558,537 tonnes
Express, Student Express etc. plantations, visits to old age homes, children’s
homes, orphanages, visits to Teach for India (TFI) Critical Express is a service that ships
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through rural sports, providing science vans to Blue Edge: Empowering Lives – is an
government aided schools etc. award-winning programme that has
Promotion transformed the lives of more than
Blue Dart takes advantage of all the Six Ps of 838 young adults in Mumbai, Chennai
marketing – Product, Price, Place, Promotion, and Bangalore
Process and People – which set it apart from
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